Dec. 3, 2020

SHORTS 3 | Ali Abouzalam with Bee-Nails

SHORTS 3 | Ali Abouzalam with Bee-Nails
The LoCo Experience
SHORTS 3 | Ali Abouzalam with Bee-Nails
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Listen in as Ali Abouzalam shares the details of his founding story behind Bee-Nails. This LoCo Shorts episode uncovers the small steps and connections that truly shape a business from the beginning. Ali also shares not only about his business story, but also how the pandemic, industry changes, MMA, and daily gratitude influence him and his business.

Bee-Nails is a Colorado-based lifestyle company transforming the way we consume with affordable, medical-grade, vaporizer products that are better for consumers.

Learn more about DATGrat, the daily gratitude practice on Instagram here.

Check out Ali’s Bee-On Purpose Podcast here!

Episode Sponsor: InMotion, providing next-day delivery for local businesses. Contact InMotion at inmotionnoco@gmail.com

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Music By: A Brother's Fountain

Transcript

Welcome to the Loco Shorts Podcast from Loco Think Tank. In this podcast series, Loco Business Developer Rory Shah will help unfold bite-sized business learnings through the crazy experiences the business owners face along their small business journey. Listen in and listen up because these short business stories may just have the secret ingredient to taking your business to its next level of success. All right, so this is the Loco Shorts Podcast and we are here today with Ali with D-nails and I'm excited to know more about the story of this super interesting product that I am not quite acquainted with myself, but I know Ali is really passionate about and has made a big impact on his personal business, his personal life and want to know more about that film. Ali, do you want to introduce yourself and tell us more about your business? Yeah, yeah, definitely. Well, first of all, thanks for having me on Rory. Definitely appreciate you giving me your time in this platform to share a little bit about myself and my business. So I can start with a little bit about the business. So B-nails, we founded in 2015 and we started out as a vaporizer company. Then our focus was to revolutionize the convenience of Dabby, which Dabby, for some of those who may not know, that's a term to describe the consumption of cannabis concentrates. And now we have since evolved into more of a lifestyle brand that offers products beyond just vaporizer products and our mission is our slogan, our tagline is be your best, be your best. And our mission now is to help all of our customers are colony as we call it to enhance their life to be their best life. One way that we do that still is by providing premium, high functional, high safety vaporizer products for people who are consuming either cannabis concentrates or hemp concentrates CBD. Not so much for some tobacco users, but some of our products can be converted into some of these more like tobacco style vaporizers, but primarily hardware is made for cannabis and hemp extractors. All right, and so how did you get into all of this? Yeah, yeah, so I'll give you, I'll give you kind of the summary of version of how B-nails begin. So a little bit about me, I always knew from a very young age I wanted to be an entrepreneur, and I think a lot of that hunger came from a middle school competition where we won this entrepreneurship competition, my group and I, and we had people come in and talk to us about entrepreneurship, and each of us, it was the seventh grade, each of us, since we won the competition, earned $100, which is the seventh grade, or you're like, what? Yeah, yeah, yeah, I am rich, I can rent so many video games with this, and that was a really cool experience. And my father being an entrepreneur, he's in the car business and had a dealership. My grandmother was an entrepreneur as well, so seeing some entrepreneurship in the family, I knew I wanted to be an entrepreneur, that was kind of throughout high school, I was like, oh, I'm going on my own business, I didn't know what, but I knew I was going to do something. And even in high school, I got involved with a few multi-level marketing companies, people call them like pyramid scheme, kind of things, navigated through that, I was always trying to sell things, and fast forward to college, I went to Texas Tech University knowing that I wanted to get into business, something business, not sure exactly what yet, but my plan was get the highest paying job you can at a college, so that way you only have to be in the corporate world for a few years, because you'll make it enough to be able to save and use your savings to start a business. And that's kind of essentially what happened. So Texas Tech had a specialized program in the business school called the Energy Commerce Program, which was the highest paying major out of the business school, so I went with that, and was able to get a really good job in the oil and gas industry in Texas, and worked my way up to a good salary at a really young age, and was able to put aside some money, and I saw that cannabis legalized in recreational cannabis and legalized Colorado made history by being the first state to offer recreational cannabis, this was in 2014, and I was like, wow, you know, that at that time I was, you know, I enjoyed cannabis, I was an advocate, I always thought it was an amazing plan, I was interested in learning even more, and thought to myself, this is a start of a multi-multifillion dollar industry, and anyone who's, yeah, that new frontier, exactly, is a brand new frontier, is going to be a pioneer, this is like, you know, prohibition ending, kind of thing, for alcohol, so that really excited me, and at the time I was 23, and I bugged the CEO of my oil company a lot, because at the time, Colorado was big into oil and gas, it's like, hey, if you need someone up at the Denver office, I'm your guy, let me know, I'll go blow things up over there, and finally one day, he's like, I'll leave, you ready to go to Denver? I was like, yep, so, yeah, yeah, I was ready to roll, send me out here, and the first year I was so busy with oil and gas work, I didn't get to do much besides attending a couple of networking events, and get a medical card, and learn a little bit, but, you know, when you really stay focused on something, and make consistent action, things happen, so one day, I'm in my office for the oil and gas company that I'm working with, and I get a call from a high school wrestling team, and he's like, hey, Ali, I saw you move to Denver, man, I know that you're a business guy, I want your opinion on this new product in the cannabis industry that I'm working on, and I was like, okay, what is it? And he said, it's a way to dab without the torch, so a lot of people still to this day, when you consume cannabis concentrates, it's a concentrated form of cannabis, right, extracted from the plant, and it's a butter-like kind of waxy consistency that requires a very high heat in order to vaporize and consume, so believe it or not, at the time, and even still today, a lot of people use a little kitchen butane glow torch in opening the heat up, a piece of titanium or quartz that's attached to like a water pipe or rake, we call it, to consume the concentrates, and I had seen that in college, the first time I'd ever seen dabbing was in college, one of the pledges in my fraternity, was like, hey, Ali, you want to dab fires up the torch, and I was like, no, I did not want any part of that, right, so I remember him saying like, it's just, it's just, it's just cannabis, man, like you're smoking, you're smoking the beer of cannabis, and this is the liquor, concentrated form, right, and that analogy stuck with me, and I always thought, hmm, as soon as someone figures out a way to efficiently consume that in a way that you don't look like a crackhead, that's going to be a big thing. So back to the high school teammate conversation, it's like, it's a way to dab without the torch, a light bulb went off my head, I was like, okay, I'm really interested in this. So he was living in Fort Collins at the time, I drove up to Fort Collins, I met with him, and another guy who became a business partner of mine, he's like, look, I can build these electric nails, e-nails, better than what's out there right now. I was like, okay, so I invested about $800, and we bought the competitor product, and then some components for him to build some models, and sure enough, the ones that he built were better. So I was like, okay, we have something here, you know? So we started the LLC, and I had no experience in all as a brand of business or anything. And we're like, all right, I think let's make a website, it was a side project at first, and then what the real catalyst was was the oil crash and I got laid off from my oil and gas job. So I was in this position of like, okay, either move back to Texas to get another job in oil and gas, or go all in on this e-nails business. And I had saved up a good amount of money to execute on my plan, and I was like, you know what, I'm staying in Colorado, and I'm going all in on this. And it was scary, and there are definitely lots of days where I was like, I make the wrong decision, because I depleted all my savings, we couldn't pay ourselves for the first seven months, and then five, I mean, by the eighth month, we were able to pay ourselves just enough to cover some bills and groceries, and five and a half years later, we're still here. That's fantastic. That is quite a story. So looking back, did you feel like you had enough like tenacity and motivation and grit to move forward? It sounds like you were a planner, even in high school and college, you're like, oh, I'm going to go do this stuff. But did you know what you were getting into? No, no, not at all. Not at all. It's funny. I tell people a lot that I thought I would be a multi-multimillionaire by now, starting your own business, and I think a lot of people kind of have this perception of what life is like when you become a business owner or an entrepreneur or you work for yourself. And I found that it's actually more daunting and more sacrificing, more commitment than when you work for someone else. So it definitely wasn't everything I expected and anticipated, but I wouldn't change it for anything. I love owning my own business and figuring out ways to help grow my business and add more value to my customer base and doing everything that comes with being an entrepreneur. Yeah, absolutely, and there's so much that unfolds that you don't know in your distance in those phases and stages of business you have to go through or get help than like you were in I think tank. It's like you can learn from other people faster in those moments, but some stuff you just have to go through. So I want to know more about how did 2020 look for you and for you personally with your business and also and how that impacted your customers. Yeah, 2020 has definitely been a challenge. We normally do a lot of trade shows in person events to where people can actually, especially around Colorado, consumption friendly events to where people need to know. Yeah, how to operate it. It makes more different person. Exactly, and especially the trade shows. We like to try and at least do two or three of the big trade shows a year, which really help our wholesale business, distributing to smoke shops and dispensaries all around the country. So not having any of those this year really hurt. And I think just the state of the economy has really sold things out. Although I will say a pretty funny thing. We noticed a kick and uptick in sales the day that people were getting all of their stimulus checks. We're like, what's going on to where we have this like three X normal revenue day. And we're like, oh, shit, they're against stimulus checks. They were just waiting. Yeah, that was a little boost because you know, we're more, we're definitely more of a luxury product. And would you say your recession proof because you're in like the consumable and cannibal? I'm not sure. I'm not sure. I wouldn't go as far as to say we're recession proof, but we are we would do maybe more than complimentary. Yeah. Yeah, kind of like alcohol, right? I don't know about if liquor is a recession proof business, but during a recession, alcohol sales might might go up. Sure, sure. Yeah. So you saw a spike of sales. Did you have to find any like creative ways to pivot with marketing because you couldn't be in front of your customers? We did. So we had to cut some of our higher marketing expenses, which is a blessing and a curse of blessing because that forced me to revisit some specific marketing processes and the way things are being done and have an opportunity to see some areas where we could make improvements in our processes. And then the curse because obviously you don't have that the extra hands on deck helping with that. But I would say definitely the biggest challenge was trying to continue to increase our wholesale business without the trade chose. Luckily, like we were actually discussing a little bit off air, we got our sales rep program really going this year, which has been an ongoing process for me to have not only a good arrangement as far as commission and sales structure, but also the training materials and training proven sales process for them to succeed, which is which is on me. I have to go out there and prove that this process would work and build everything from the initial cold call script to the presentation demo for the demo meeting to the templates for the follow-up emails to the template for the follow-up phone call to getting them to become a customer and then following up after their customer. So the whole full blown process. Yeah, it's like the big three three of exactly exactly for them to check all the boxes. So that was that was good that we had that help offset the slowdown caused by COVID-19. But we're we're definitely looking forward to the day that trade chose open back up again. Yeah, I'm being in person. That sounds like it's a pretty critical thing for you to be in front of people share and show your product to them so they they get it. And it seems like it's pretty new for them to experience. So once they do understand how it works, they would like they want to use it. It seems like it's a better alternative. Yeah, yeah, definitely. And what also to help us is before all the COVID stuff, national news was that, hey, vapes are killing people. You know, vaporizers are dangerous and there's no other legislation around the industry when it comes when it comes to vaporizer hardware. A lot of it is more around the tobacco specific flavors and things like that that a lot of teenagers and kids were we're using. But it definitely impacted us as well. And more regulations coming, which which is a good thing, but it does temporarily have a negative impact on businesses like ours who are deeply involved in that space. Interesting. I didn't think about that. Yeah, that that is a different component I hadn't considered. So I'm curious to think or to know more about what you're thinking of looking at this year from a high level. And we're almost at the end of it. So we can like look back at it's entirety be like, whoa, that was crazy or exciting or abundance in different ways. But what what would be your big takeaway from this year personally and professionally? Personally, it really gave me especially when the shutdowns first happened and when it was a lot harder to interact at all with people, it really gave me more appreciation and gratitude for just being around people. Honestly, having having the ability to to to converse and it really reminded me of how important it is to to be present in a conversation. One of my favorite quotes is the person in front of you is the most important person in the world. And it doesn't matter if that is a homeless person asking for spare change or a billionaire mentor that's giving you advice, right? That when we when we can really be present in every interaction, that is when we're going to feel most fulfilled and and happy and just appreciative appreciative of and it's easy to forget that sometimes. You know, when you're caught in the hustle and bustle, but that was a really good reminder when I didn't have the choice of interacting with people for a little while of remembering how how important it is to be present and aware, especially when when interacting with another human being. So that was I would say, probably one of my biggest personal takeaways from 2020. I think for business, it would be to be even more disciplined with finances and making sure that you do have either the savings or the credit lines to be able to withstand months of negative cash flow. Luckily, I had had some things in place for us to navigate through that, but it's still been a journey and we're, you know, we're hoping for a really strong fourth quarter, but we might we might finish it at a loss this year, you know, because of having to to increase spending on some credit cards. Luckily, we had those, but especially when in earlier, we were very fortunate to be a profitable company, our first three years in business, you know, year one, two, and three, but year last year, we had that, I don't know how much you want to get into this, but the whole business buy out thing that those are a lot of lessons and that allowed and that was all before COVID. So that was a huge challenge in and that was the self that I was growing out of and then the vapor vaporizer crisis and then COVID. So it's been that it's been a challenging, yeah, you're like, just give me a break. Right, right. It's been really challenging last 18 months to two years, which has really made me question a lot of like, whoa, wait, why am I doing this game? But but also a lot of lessons and growth in that as well. Yeah, that that's fantastic. Do you feel like talking about any of the buy out or any key lessons that you took from that? Yeah, yeah, I think a lesson for me that I learned was that I can be an optimist to a fault. And I think that it's important like I will always give trust until someone gives me a reason not to trust them, right? And I think the benefit of the doubt and stuff, but I think there was just some challenging things with with one of my business partners that I thought we could innovate out of or that we could that we could positively influence out. And there was just enough signs over the years where I think it would have been easier if we have parted ways much earlier, but I was just so so optimistic that things would change and things would be better and we would see eye to eye on so many things when there was just so many so many signs early on. So if I could go back and do things differently, I think I would have first of all probably not even gotten into business with with one of the partners I had. And then second of all, if I had gotten into business, kind of taking those signs a little bit earlier and been like, you know, this just isn't going to work out or we don't align. I think that's been big too. And even in my hiring now, we have our our five primary core values here and that's part of my interview process and really, yeah, we're there at. And if our core values align, that's that's part one. And then and then we go to well, what's your skill set, what skills can be here? But for me, most importantly, I think most business owners should really consider this if they don't is really find out what your core values are, what your companies core values are. If you don't already have those clearly defined and make sure that anyone that you bring on your team has those core values or at least has those core values as being very important to them. Maybe they don't heavily align with, you know, all five of your core values, but I would say you probably want at least four of them. If that's that's that's a big thing. Yeah, because at the end of the day or to the start of their day, that's what they're going to be grounded to or attracted to with the company. And it's not just two two people or ten people working together. It's this much more like a common direction. So I think that's a really good piece of advice to have if if business owners don't have those core values or that that mentality that even communicate that and have it a part of their hiring process or maybe even their day-to-day is something that's important to try to instill into your culture. Yeah, yeah. So I want to also know more about your personal side because I know you have some really interesting hobbies around fighting in the May. And I remember the first time that I met you or one of the first few times you asked some questions about gratitude. So you also have your daily gratitude practice. So we tell some more about those two things. Yeah, yeah, definitely. I can start with a gratitude piece because that is really important to me as started in an organization in a movement called that grad daily action toward the gratitude. It's actually my license plate on my car. I post on social media just about every day of what my consistent gratitude practice is, which is any day that I'm driving. I don't drive every single day now since I'm fortunate enough to live walking distance from the office. But I open my sunroof and I yell and I shout out in my roof. Thank you, God. Thank you, Lord. Thank you, University of the Abundance of Lessons. You continue to be so upon me and just talk about all the things that I'm grateful for. And I start with very basic things. I thank you for the privilege of being able to see touch, taste, hear, smell. Thank you for two arms, two legs, two eyes. Thank you for my supercomputer superhuman brain with the ability to process cognitive functions at light being speeds with an unmatched memory capacity with the clothes on my back with the vehicle that I can drive. And I continue to just list a lot of these basic things that we take for granted on a day-to-day basis. You know, the ability to breathe, the fact that the sun's out, the beautiful green grass, the trees, and I'll go on and list them. And for the sake of your ears, I'm not shouting as loud as I do in my car. But I literally am shouting these things. The more energy that I can put into this, it's a physical practice. You know, I'm in there and my hand is touching the glass on my sunroof and I'm shouting. And I can literally feel the feeling, the emotion of gratitude start to overtake my body. Or it feels it's kind of like the vibratory feeling almost kind of like a chill up your spine. Exactly. A little zingy to where and that just sets up my frame for the day. No matter no matter where I was at before the practice, it sets it up for the day. And that has been such a huge positive impact in my life that has just been able to push me and progress me forward, no matter what my circumstances are in life, that I finally was like, man, I need to share this. So that's kind of where the formation of that grant came. Because before it was just my thing that I did in the car. And then I created that grant. And then we, I had a partner that grant where we've actually done over 300 in-person interviews on Instagram live. Oh, with a lot of strangers. Yeah, thanks. Actually, a little sales process and that we kind of developed. I developed my pitch because, you know, walking up to a stranger, most people are kind of like, oh, who are you going to wait for me? But I would, I approach someone in an old town or whatever, and I say, hello, sir. Hello, ma'am. How are you doing today? Normally, the thing I'll find, how are you? I say, good, thanks for asking. I have a silly question for you. And then people are like, okay, what is it? And I'll say, do you, do you dislike gratitude? And most of the time, no. And I'm like, great. So here's the deal. I'm advocating for a woman called that grad daily action towards gratitude. Our goal is to impact one billion people by 2030 to practice gratitude in some way, shape, or form. And I just want to ask you three quick questions about gratitude. Would you like to help us spread the movement? And it's about, I would say a 50-50 chance that they'll say, that they'll say yes. Then we get them on camera and just ask them three quick questions. One, how do you define gratitude to what, I'm sorry, how do you define gratitude to, do you have a gratitude practice? And then three, what are three things that you're grateful for today? And we've gathered this data and you'll find that most everybody is grateful for some other human being, whether that's a family member, a friend, an inspiration. And then, yeah, really cool. And then an overwhelming majority, I would say around 80% are grateful for some sort of nature. Like, some people will be like, oh, the fact that it's a beautiful day or like the breeze or the sun is out, whatever it is, that wasn't something more exciting. Yeah. And almost every single person after it will say that they're in a better mood. They feel uplifted. And yeah, we like to believe that they probably went home and told their partner or their friend or whoever about that interaction. And I'm always putting it out there. I always put it out. I haven't been doing the interviews just because COVID and it's even more of like kind of weird just watching and talking to people. Yeah, hey, can I put you on camera? But that's something that's super passionate about exactly. And and and feel that everybody needs to make at least a minute a day for even just 30 seconds a day for practicing some graduate, whether you shout, shout it out like me or write it down and journal about it or you just visualize about it or however you want to do it, there's many ways to practice. Yeah, that's fantastic. That is cool that you're spreading it that way. I didn't also remember that your your goal to reach what was it? How many? One billion by 2030. One million. All right. All right, people. Again, do you have like a hashtag or do you have a special account for that in case anyone listening wants to participate? Yeah, yeah. So you can go to at that grad DAT GRAT on Instagram. And then the hashtag is also that grad DAT GRAT. There is also a website that grad dot com. Not too much content on there. We're most more most active on Instagram at the moment. But yeah, there are and there are also some of the DAT GRAT YouTube interviews about 12 of them up on a DAT GRAT YouTube channel as well. Okay. Well, how about we switch a little bit and talk about if you if you want to what that's you into MMA and I think that that kind of reflective of obviously your personality and your your drive forward and accomplish these big things. So do you want to briefly tell us about some of that that journey? Yeah, of course. I love MMA. I love talking about it. So like I said, one of one of the the person who called me about and really was the the start of b-nails was the old high school wrestling team. So my martial arts journey really started even though I did do some some martial arts as a very young man. I got competitive martial arts in high school with wrestling. I loved wrestling. I was a high level high school wrestler and then wrestled a little bit in college on at Texas Tech on on the club team did a little bit of jujitsu there and it kind of it kind of wasn't a part of my life for a little while once I entered the professional world. But I really missed it and I'm a big goal setter so I have a list of of life goals and one of my life goals was to win in MMA fight by 2017 and I'll put random goals sometimes like all three years out or you know five years out or whatever it is and then 2017 came around and I was reviewing my list of goals and I saw that MMA one and I was like I'm gonna start training you know like this is two years away like I'm gonna get in the cage that another man who's gonna try and kill me and I'm I needed to be prepared you know so that's when I went I had recently moved to four Collins and I said I'm gonna join an MMA gym so I walked into trials MMA and signed up started training Brazilian jujitsu at first and competing in jujitsu tournaments then I started training kickboxing in Muay Thai and competed in a kickboxing in Muay Thai fight and continued the jujitsu tournaments and then just actually this last July I had my first MMA fight and I won in the first round exactly how I went yeah I can grab wow wow grounded pound TKO so it's wow yeah I love it you know a lot of a lot of people on first first time seeing MMA can can you know naturally think that it's it's it's very violent and it's funny because a lot of people think that they won't enjoy it and I can't tell you how many people that I talk to like watching it yeah and and then they watch it and then they love it and then they and they're like oh that was so fun that was exhilarating but to me it's it's it's an art it's a it's a it's a way to express yourself and it's very it's very demanding mentally physically emotionally and I think that the lessons that I've learned through being a mixed martial artist apply in business and in life there's you know you're gonna get humbled in business and in life just like you will in martial arts there are gonna be times where you really need to push yourself in martial arts just like you do in business and life there are gonna be times where you you need to kind of pump the brakes a little bit slow down just like in business and life and I've especially the more that I develop my my practice of mixed martial arts I I notice more of the parallels between being a martial artist and and a business owner and a good person in life so there's a there's a lot of parallels and I truly enjoy it and recommend even if you never want to compete I highly recommend that everyone at least go take a couple classes whether that be you know jujitsu or some kickboxing you never you never even have to spar if your fears you know getting kicked or kicked in the face or something you can you can just do that movement on the bag exactly yeah and still get so much out of it but but I love it and I will be continuing to to compete and and do some more MMA fights here in the future and really enjoy it yeah it's it's part of me it's part of who I am that's that's a well-balanced to life right or to the business too you want to have like your outlet to not be at work and to try to process things that you're going through and even like a space to escape to have like creative flow and you know maybe you get ideas in other ways but sometimes I found myself when I'm working out or on the bike it's it's meditative where I can finally exit my brain to enter another part of my brain that's a lot cooler and more creative yeah no totally it's funny sometimes I catch myself thinking about how I leave the office to go to my meditative state and my friends and I punch each other in the face like that's yeah yeah I'm picturing someone with you know cross like it on the floor with their hands out then you're just in a gym getting hit all right well different so any last thoughts or crazy business stories that you'd want to share with our audience or and sorry I'm giving you a lot of options here I'm so any crazy business stories that you'd want to share or like really big aha moments that you'd want to pass on to someone else who's maybe going through that's part of business themselves yeah one thing I didn't share about the business partner by out was how it exposed a lot of weaknesses that we had as a business and the biggest one by far was our lack of processes our lack of SOPs standard operating procedures for different roles in the business and that was because you start a business hey you're gonna do marketing I'm gonna be sales and you're gonna do all the admin work or whatever it is and you know your team does what they have to do but I realized the importance of having processes for each and every single role in your business a proven process and I was very fortunate to attend an entrepreneurship conference here in northern Colorado for Biz West and one of the keynote speakers there was Kurt Richardson who founded the multi-billion dollar otter products maker of otter works and I was lucky enough to stick around after he gave his keynote speech and accepted an award and an exchange contact information with him able to get a breakfast with him even though his his assistant helped me three months out and essentially earn him as a mentor since then he's been on my podcast we've had a few meals together copies together and he has helped mentor me in the next steps of my business and also has was kind of the primary reason that I put such a huge emphasis into my sales process this year and what he told me that that was so true that I was ironically starting to figure out right before we met was he's like holiday businesses or I'm sorry processes run business and people run processes so before you have a business a successful business you're gonna need to create good processes and then once you have good processes you're gonna need really good people to implement those processes but he drives home process process process and the more simplified the more clear your process is whether that's for sales whether that's for marketing whether that's for administration whatever it is more clear cut to find your process can be the more successful you're gonna be and I continue to see how true that is in in in my business and other people's businesses every day so anyone out there who's looking to start a business or already has started a business you know don't take it for me that that's coming from someone who's built a 3.5 billion dollar company and just know that that that's already been a huge driving factor in my business is realizing the importance of good processes and the other thing I would encourage listeners to remember from this podcast is is that quote of the person in front of you is the most important person in the world because people remember you're when you become a business owner your reputation will stick with you every single interaction that you have people especially if you're the owner or you're the face person or you're the CEO I've had my business now for five and a half years and there's still people that I met five years ago that will have their opinion of me just from one interaction and they're sure that it's so true and I'm sure there are times where maybe I wasn't as present that I could have been and then I think that I came off as an asshole you know or maybe they were talking me and I was looking at my phone and I wasn't seeing them like the most important person in the world in that moment so I think those two those two lessons for me have really been very valuable and I encourage others to take on in order to be your best for your best that's fantastic well Ali thank you so much for sharing all those stories bits of wisdom and a little bit more about yourself do you have any sorry do you want to share how people can get involved with you outside of this podcast? yeah yeah definitely so you can you can follow my social media accounts everything's just going to be under Ali Abu Zalam it's my first and last name A-L-I-A-B-O-U-C-A-L-A-M again we have that grant and then I also have a podcast as well where one of the episodes we actually did interview Kurt Richardson I highly recommend that one and that podcast is called the on-purpose podcast you can find us there as well so yeah let me know if you guys need anything and then for all of your all of your be your best cannabis-related needs as well that's bnails.com B-E-E hyphen N-A-I-L-S.com awesome Ali thank you so much for your time and sharing all about this so enjoy the rest of your day thank you Rory thanks for having me thank you for listening to today's episode of the local experience podcast this is Kurt bear founder of the local think tank and host of the local experience and I'm here with Rory Shah local business developer and host of the local shorts episodes we hope you heard some new ideas and business perspectives in this episode our mission and all that we do including this podcast is to share collaborative business ideas and solutions that uplift the business community subscribe and follow us for you listen to podcasts to get new episodes as they are released curious about local you can learn more about us at localthinktank.com where you'll find more information about our chapters business resources and events for business owners and key leaders if you're looking for perspective accountability and encouragement along your business journey why not apply for a chapter near you today why not why not why not we'll catch you next time on the in-depth local experience podcast with me Kurt and with me Rory for bite-sized business lessons in the local shorts bye