The LoCo Experience EP 289 | Seth Silvers - CEO of Story On - New Chapters in Life and in Podcasting

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In today's episode, I sat down with a third-time guest, Seth Silvers, CEO of StoryOn, and truly my mentor in podcasting.

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Seth joined me in studio only a little over a month removed from the birth of his first child and shared some new perspectives that he was told to expect, but still to hit differently when it's real.

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StoryOn has been focused on podcast production since soon after Seth and I had our first venture together in 2018, the Small Business Storytellers podcast, for which I stuck around for about 10 episodes, and Seth went on to create 100 episodes and publish 99, before putting down the mic and focusing on production and strategy services for others in the business podcast space.

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But soon they'll be producing content again at StoryOn and formally launching their consultancy arm and getting Seth back behind the microphone and digging into the stories that make business and podcasting great.

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If you're watching the video feed for this one, you'll note there's only a solo camera.

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We were flying solo without studio support due to a scheduling goof with my producer and decided to kick it old school.

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But I was happy to hang out with my personal podfather, Seth Silvers.

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Welcome to the Loco Experience Podcast.

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On this show, you'll get to know business and community leaders from all around northern Colorado and beyond.

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Our guests share their stories.

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And through it all, you'll be inspired and entertained.

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These conversations are real and raw, and no topics are off limits.

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So pop in a breath mint and get ready to meet our latest guest.

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Welcome back to the Logo Experience Podcast.

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Yeah, good to be back.

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I think it's been a couple years.

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At least two, maybe three.

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Yeah, I think probably two, two and a half years, something like that.

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Seth Silvers, the man, the myth, the legend, one of the podfathers of Fort Collins, and the CEO of StoryOn.

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Yeah, thanks.

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Happy to be back.

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I think it's always fun talking with you because I remember pretty vividly you and I walking down College Avenue.

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And this was now, gosh, I don't know, probably eight years ago.

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Yeah.

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And I think you were kind of imploring me, like, I think you should start a podcast.

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And we were kind of talking about it.

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I want somebody to do it, not me.

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Yeah.

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I think that's what it was at the time.

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And it ended up being the small business storytellers, which the first iteration of was me interviewing business owners.

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And then at the end of the episode, you'd kind of come in and we'd talk about the interview.

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Yeah.

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We did that for maybe like 10 episodes and then realized it was horribly clunky.

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Yeah.

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To be able to do it.

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And so it was good.

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But, you know, we were both figuring it out.

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And then I ended up doing small business storytellers for about 100 episodes.

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99.

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Did you really have stopped before 100?

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So I stopped at 100, which interesting story that we can get into if you want.

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But we stopped at 100 and then had to go back and delete an episode after the fact.

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But then...

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I kind of stopped because I got very busy with once I started podcasting.

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Other people said, well, you know how to podcast.

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Can you podcast for us?

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Yeah.

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And so our marketing agency shifted to a podcast agency.

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Because you were a conventional marketing agency.

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Right.

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You had no...

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ideas of yeah so yeah social media content marketing kind of typical content marketing storytelling yeah you were early kind of in that storytelling space for sure um and for some reason i think it's naivety uh i but i mean i believe in god and i think that there's certain things at certain times in our life that for whatever reason we end up being naive to yeah and i don't understand why i wasn't thinking about podcasting

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Um, when I started story on, uh, I was thinking about all these other media forms and it was, even when I started small business storytellers, wasn't really thinking about podcasting, um, for as far as like for our clients and then, uh, starting it, seeing how it impacted my business caused me to be like, Oh, this is the tool that I really, really love.

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for other businesses.

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It is one of the best storytelling tools out there.

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I think it is.

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Yeah.

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Like a well done podcast is not that different from an audio book or something.

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Yeah, the time that people spend with podcast hosts is pretty wild compared to other media forms.

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It's very hard to get listeners.

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Yeah.

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But once you have them, then what's the value of people spending 30 or 40 minutes a week with you?

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There's people that probably listen to your podcast that kind of spend more time with you on a yearly basis than they do with their closest friends.

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Yeah.

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I met somebody in Loveland the other day at this Sour Small Batch Beer Festival.

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Carla or something?

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Yeah.

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Sorry.

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Hopefully she's listening.

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But she was like, are you Kurt Baer?

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Because she's been listening to my podcast.

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She knows my face with the QR code on the cover of the podcast.

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She saw my Loco Think Tank shirt.

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She correlated that with the advertiser.

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And I was like...

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because sometimes people have met me that I've also met them, but I don't quite remember.

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It's out of context or things.

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So it's like, I'm sorry, but do I know you?

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It's like, no, no, I've just been listening to your podcast.

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But I know you.

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Yeah, but I know you.

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I've heard, you know, 60 hours of you talking to people.

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Which you think about it, like there's people that I would consider a very close friend that I've spent an hour or two with over the last year.

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Yeah, for sure.

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So the trust level is very interesting with it.

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It is.

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Well, being on a podcast, like just yesterday I delivered a short ribs add your own wine because I didn't have any wine to Sean Fallon.

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Okay.

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One of my past podcast guests with whom I spent...

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two hours and 40 minutes and drank about 60% of a bottle of tequila with.

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It was back in the crazier days of the local experience.

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And like, we've probably spent 10 hours together in our lifetime, but he just also had a baby.

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He's one of the trifecta.

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uh with you and ben holtz and uh with fresh babies in august yeah it's been like forever since i had like more than one fresh baby in my world like since shortly after i was married when all my friends were married freshly and having babies so kudos to you on that anyway but that podcast is

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And a few other, you know, social engagements are enough for me to be like, here, have a meal.

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Yeah.

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By the way, I'll bring you guys a meal, too.

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That'd be great.

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We just need to coordinate.

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No, we've been so amazed and so blessed by the, like, generosity of people because it's weird to ask for help.

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when you are technically capable of something.

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Like, if I can't lift this chair, then it makes sense to be like, somebody who is stronger than me, come lift this chair, when it's like, well, I technically could do this stuff.

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So it's an interesting season, and the times that we've had people just out of the blue be like, can we bring a meal to you?

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It's such a blessing.

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Probably.

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Like I suspect the earliest days of your business, you might have felt supported like that in some ways by some of those first clients or whatever.

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But to have friends just kind of show up like that.

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It's like been since I was 18 or whatever, right?

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Since you've really been blessed with people's generosity in the same way.

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Yeah, it definitely, it definitely is special.

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And also it's challenged our own perspective to, uh, seeing people pour that out.

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Then it also has caused us to look and be like, man, like we really want to be more intentional with, uh, people in our life that are in the hospital or having babies or are doing these things where they probably would be very grateful to have extra support, but maybe wouldn't, uh, maybe wouldn't like step out and be like, Oh, we need, we need help right now.

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um what's lacy's favorite meal like especially something that could be dropped off or crock potable yeah so lacy's a vegetarian so any kind of like super veggie filled pasta we we joke that our whole diet is car is some version of dairy on some version of carbs

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okay it's like okay it's like some version of like a cheese cheese on a quesadilla or oh yeah so like yeah we we do vegetables a lot is in like peak production mode great yeah so uh tomatoes zucchinis love it a lot of that yeah we've we've had your cooking enough to know that any uh any like veggie packed meal that you come up with whether it's even if it's a big lasagna for you

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You could, because I told you this the other day.

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I still think of the best lasagna I've had is actually Kurt Bear's vegetarian lasagna that we had at your house years ago.

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Yes, that was when I was totally gluten-free, and the lasagna noodles were zucchinis.

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Yeah.

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I better hurry up and put that on my schedule, because my zucchinis are— They've been making like five—one plant, making like five big zucchinis per week for a while, and that's going to wrap up here eventually.

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No, I mean, obviously, if it works for you, then amazing.

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Next time I have two big zucchini to go, I'll put some together.

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Yeah, we would be super grateful for that.

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If anything else, I can freeze it and give it to you, and you can cook it when you're ready.

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Great.

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Cool.

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Sounds good to ask.

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Let's talk about the baby.

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It's got a really cool name that is Brooklyn.

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Yep, Brooklyn James Silvers.

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Ah, pretty cool.

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Yeah.

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Specs, do you share the specs publicly?

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Okay.

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Uh, she, I, I haven't, but I haven't had the chance yet.

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So yeah, she was a tall baby, 21 inches and, uh, eight pounds, four ounces, which

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i i have only done this once so i imagine any baby that comes out you kind of think that they're large i think but then we didn't really feel like half is kind of big yeah we didn't really feel like she was a big like we were surprised when they told us that way she was a savelt uh yeah we i i don't know she didn't seem like a huge baby but um well there's 12 pounders out there too that's you would notice that one yeah

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for sure but no she yeah amazing yeah like six weeks now okay amazing experience grateful that everybody is healthy at the moment and yeah

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Yeah, just one of the bigger perspective-changing events.

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What you hear everybody say, and it's also you hear everybody say, when you leave the hospital, you're wondering, where's the user manual?

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And it's just true.

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It's just one of the stereotypes that everybody talks about the moment of leaving the hospital and being like, we're allowed to take this, and it's just true.

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You feel that.

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And that same week, one of my nephews got his driver's permit, and we were both thinking he had to do way more work

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to get his driver's permit than we do to take this like human home that hopefully we can like raise into a functioning member of society.

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This is a total sidebar, but kind of related.

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We have a exchange student.

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I mentioned when we had lunch last week, Julian from Germany and he's got a one 25 like supermoto style motor motorbike back home.

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And next year he can get, uh,

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like a motorcycle that's limited to like 42 horsepower based on his age.

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And I don't know if you got a test for different levels or whatever, but it's largely age based, but also time you've been riding.

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And then two stages after that, he can get like a real fast motorcycle.

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Yeah.

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Um, and here in America, and it blows his mind, like as soon as you get your motorcycle endorsement, you can do anything or even on Facebook marketplace, you can buy the fastest, you can buy a 200 mile an hour motorcycle.

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As soon as you got it, you know, or, or Facebook marketplace, you usually, if you got the cash, you can just buy it and go ride it.

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Yeah, but then he's also probably shocked that we allow you to vote when you're 18, but you can't drink alcohol until you're 21.

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So there's also these things where when you're over in Europe, we've spent a decent amount of time in Europe over the last few years, and it's...

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interesting to see the differences of like some things that feel like they really matter over there and some things that really matter over here.

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Well, and one thing that was kind of wild and sad to me.

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So he, he's, uh, he's headed toward a, kind of a technical track working for a company kind of apprenticing first and then, you know, see a little bit where it goes, whatever.

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Um, and not like a university education, if you will, but he's gifted with dogs and our friend just got a puppy not long ago.

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And he, um,

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He has a four-year-old dog that was a little similar, so he immediately fell in love.

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But he was training this dog and had more correctional behavior change in two hours than the owner had applied in two months.

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And we were like, dude, you should start a dog training business.

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You should be a freaking dog trainer.

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You can have an amazing...

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living and lifestyle and he's just like people don't really do that in Germany and like job trainers don't really make much money

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I just watched the, um, and I was just like, yeah, yeah.

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It's really interesting.

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You should be able to make a lot of money.

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Yeah.

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I just watched, uh, there's for some reason, my Netflix algorithm, uh, knows that I'm into like, uh, English dubbed Siri, like entrepreneurial series.

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And so there's a, um, there's a series on Spotify called the playlist, um,

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Okay.

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So it's on the company Spotify.

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It's on Spotify.

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It's on Netflix.

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But it's made in Sweden?

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Probably Sweden.

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Yeah, I think it's Sweden.

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Yeah, so it's made with like Swedish.

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Yeah, it's Swedish series.

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I think it's a six-episode series.

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Yeah.

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And then it's dubbed in English.

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And it's great.

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It's done in a really unique way.

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But in there...

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They're kind of talking about like, oh, in America, they're doing all these like Silicon Valley is doing all these things.

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And people are like, they don't you don't do that here.

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You don't do you don't do startups like in their kind of saying, like, we'll be like the startup of Sweden.

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Oh, really?

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And obviously they're a very, they end up very being very successful.

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Yeah.

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Yeah.

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Um, but it was just interesting.

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It was like, Oh, I guess like I've grown up under the premise.

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They were totally contrary to the culture there.

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Yeah.

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I've grown up under the premise for better or worse of if I want to start something, then I will just start it.

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Right.

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And I know not everybody feels that in the same way that I do.

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Like I feel that probably to a, to a fault at times, but, um, this kind of like mentality and I've heard some people say, um, I've heard some people say,

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I've heard some people actually talk about like the, I probably won't say this correctly, but they're like, if you think back to the makeup of the people that left for America and even like between like the 1600s to the late 1800s people that were initially America was made up of people that were leaving their countries for a new future.

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And so you even think of like,

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And they would have to work really hard for it.

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Yeah.

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And so the potential, like, genetic makeup, even, of, like, what's passed down genetically of people that are willing to.

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Because that's Irish.

210
00:15:23.192 --> 00:15:23.492
Yeah.

211
00:15:23.512 --> 00:15:27.818
Or, like, a huge, like, element of our cultural and genetic makeup.

212
00:15:27.838 --> 00:15:28.038
Yeah.

213
00:15:28.238 --> 00:15:36.324
Yeah, but you think, yeah, I mean, you think of it like being a country, again, not getting political with it, but we are a country of immigrants.

214
00:15:36.344 --> 00:15:41.547
We're a country of people that have said we're going to, like, leave what is familiar to go and do something.

215
00:15:41.647 --> 00:15:46.991
And so then, you know, me being, I don't know, five, six, seven generations down from immigrants.

216
00:15:47.892 --> 00:15:48.032
Yeah.

217
00:15:48.672 --> 00:15:59.421
does that contribute to like somewhat of like a cultural, genetical makeup of like, Oh, like most of the people that came over here were rejecting what was normal and saying, we want to start something new.

218
00:15:59.441 --> 00:16:01.022
We want something new.

219
00:16:01.082 --> 00:16:08.288
And does that end up leading to like some of the like innovation and maybe willingness to start things or do things differently here?

220
00:16:08.308 --> 00:16:10.270
People will be the next frontier, right?

221
00:16:10.330 --> 00:16:10.510
Yeah.

222
00:16:10.530 --> 00:16:10.850
Yeah.

223
00:16:11.511 --> 00:16:25.602
yeah yeah it's very very interesting to think about like uh the new world uh is the moon yeah it's a little boring for the first 20 years but wait until we get that atmospheric generator going good yeah yeah yeah it's true that out yeah

224
00:16:26.983 --> 00:16:27.283
Anyway.

225
00:16:27.464 --> 00:16:30.267
It might be like a tropical island and not too long, you know?

226
00:16:31.067 --> 00:16:31.928
Yeah, I'm sure.

227
00:16:31.948 --> 00:16:35.973
The space magnet to pull in commas to get some water up there.

228
00:16:36.533 --> 00:16:38.976
Yeah, I mean, I think it's like end of next...

229
00:16:39.897 --> 00:16:44.442
I mean, Elon is always accurate in his...

230
00:16:46.088 --> 00:16:49.911
He accomplishes what he says he will, but never on time.

231
00:16:50.091 --> 00:16:50.851
No, yeah.

232
00:16:51.071 --> 00:16:54.694
But, I mean, they're saying that, like, their data centers will be in space, like, by the end of, like, next year.

233
00:16:54.734 --> 00:16:57.296
Did you see the little scuffle between him and Sam Altman the other day?

234
00:16:57.536 --> 00:17:00.858
No.

235
00:17:01.739 --> 00:17:04.020
Sam Altman said something basically kind of like...

236
00:17:05.721 --> 00:17:09.364
Elon's conning people with this idea of space-based data centers.

237
00:17:10.325 --> 00:17:15.248
Elon was like, hey, we're launching next year.

238
00:17:15.848 --> 00:17:23.154
Hopefully, your parole officer will be willing to let you check it out.

239
00:17:23.774 --> 00:17:27.997
Good job stealing a non-profit AI company and blah, blah, blah.

240
00:17:28.797 --> 00:17:30.859
Anyway, I don't know where it went from there.

241
00:17:30.879 --> 00:17:32.240
I can't imagine it was good.

242
00:17:32.260 --> 00:17:32.360
Yeah.

243
00:17:32.640 --> 00:17:33.881
Yeah, probably not.

244
00:17:34.041 --> 00:17:40.683
But it will be, I think that, I'm just going to be, it's going to be very interesting to watch.

245
00:17:41.043 --> 00:17:42.004
All of the space stuff.

246
00:17:42.024 --> 00:17:44.125
I know that's an overgeneralization on a lot of things.

247
00:17:44.145 --> 00:17:44.785
Yeah, space is...

248
00:17:44.805 --> 00:17:46.986
Watching all the space stuff.

249
00:17:47.766 --> 00:17:57.370
Like, AI is definitely a frontier and hopefully a leveraged tool that doesn't, like, capture humanity and decide that it's better off if they just extinguish us kind of thing.

250
00:17:57.630 --> 00:17:58.250
Mm-hmm.

251
00:17:58.271 --> 00:17:58.971
You know, or even...

252
00:18:00.491 --> 00:18:21.458
just control us right i'd rather have surfed them by humans yeah it seems yeah more appropriate um but the space is actually the next frontier for realsies you know yeah you know moon and mars and with what we can learn about like what we already know about chemistry like we got chemistry largely figured out

253
00:18:22.127 --> 00:18:22.367
Yeah.

254
00:18:23.288 --> 00:18:29.451
The interesting thing though, so the last few years, um, I think the last three years I've been to South by Southwest.

255
00:18:30.051 --> 00:18:30.291
Okay.

256
00:18:30.591 --> 00:18:34.233
Um, which is kind of a, I didn't know you were that kind of party guy.

257
00:18:34.884 --> 00:18:35.464
Well, it is.

258
00:18:35.664 --> 00:18:37.966
I didn't go to party, but there is a lot of parties there.

259
00:18:38.566 --> 00:18:41.627
So they started out as a music festival.

260
00:18:41.927 --> 00:18:46.290
And then now it's kind of hybrid of music festival and like business and innovation.

261
00:18:46.770 --> 00:18:47.550
It's always been that.

262
00:18:47.590 --> 00:18:47.930
Yeah.

263
00:18:47.950 --> 00:18:49.491
Because Twitter came out at South by South.

264
00:18:49.531 --> 00:18:50.111
Yeah.

265
00:18:50.131 --> 00:18:53.133
So now like kind of it's about a 10 day festival.

266
00:18:53.173 --> 00:18:58.596
And typically the first like four or five days are heavily focused on like business, innovation, tech.

267
00:18:58.756 --> 00:18:58.936
Yeah.

268
00:18:59.096 --> 00:19:00.897
So there's actually a significant podcast.

269
00:19:02.253 --> 00:19:03.214
space there now.

270
00:19:03.414 --> 00:19:03.694
Yeah.

271
00:19:03.814 --> 00:19:07.797
And so the first like two days, there's one of the podcast movement events.

272
00:19:07.897 --> 00:19:14.042
And, um, so the last like three years I've gone, man, your tent down there, by the way, I can learn.

273
00:19:14.082 --> 00:19:27.151
We don't, we don't, we don't sponsor it, but I say that, but then last year at South by Southwest, we hosted a, a private podcaster dinner for 24 pod established podcasters that were kind of doing it professionally.

274
00:19:27.631 --> 00:19:29.953
And then we hosted a podcast mixer,

275
00:19:30.893 --> 00:19:35.575
Um, and had about 120 podcasters come cool just to like network and meet each other.

276
00:19:35.615 --> 00:19:36.515
And it was amazing.

277
00:19:36.535 --> 00:19:37.615
It was really, really great.

278
00:19:37.635 --> 00:19:42.517
And so we were there for two or three days, um, at the podcast movement event.

279
00:19:42.817 --> 00:19:50.820
And then also going to a bunch of different, like founder CEO events by like founder, um, by the podcast movement had their annual event.

280
00:19:50.840 --> 00:19:51.220
They have.

281
00:19:51.220 --> 00:19:54.644
They have one of their two annual events now at South by Southwest.

282
00:19:54.664 --> 00:19:56.226
Oh, that's just what they do.

283
00:19:56.287 --> 00:19:57.628
Yeah, this was their first year doing it.

284
00:19:57.648 --> 00:20:00.031
Because that's the one I went to with you years ago, right?

285
00:20:00.071 --> 00:20:00.772
Down in Florida?

286
00:20:01.033 --> 00:20:03.055
I think that was Podfest that we went to.

287
00:20:03.135 --> 00:20:04.858
Yeah, yeah, yeah.

288
00:20:04.878 --> 00:20:08.963
That was back when I thought maybe I'd make a living at this rather than just...

289
00:20:09.083 --> 00:20:09.903
We can talk about that.

290
00:20:09.923 --> 00:20:11.103
It's still possible.

291
00:20:11.123 --> 00:20:11.703
Still possible.

292
00:20:12.024 --> 00:20:30.687
Um, well, I mean, honestly, the fact that we've, you'll be like episode two 89 or something like that, just having created that much content and having, you know, some thousands of regional listeners every month kind of thing, you know, that's not nothing.

293
00:20:31.287 --> 00:20:32.427
It's definitely not nothing.

294
00:20:32.867 --> 00:20:35.748
Um, and, uh, yeah,

295
00:20:36.788 --> 00:20:38.149
Let me come back to that in a sec.

296
00:20:38.810 --> 00:20:39.090
Okay.

297
00:20:39.130 --> 00:20:43.514
So two, two years ago at South by Southwest, it was like the hub of space content.

298
00:20:43.614 --> 00:20:43.794
Oh yeah.

299
00:20:44.094 --> 00:20:47.157
And so I was at a bar just sitting there and hanging out.

300
00:20:47.457 --> 00:20:51.440
I like met the guy next to me and he was for some huge space company.

301
00:20:52.141 --> 00:21:02.490
And he's telling me that the, I can't get into, I can't get into all the details, uh, because I am not smart enough, not because I'm under NDA or anything, but, uh, yeah,

302
00:21:03.250 --> 00:21:17.644
The engineering capabilities that he was telling me that are happening in space where they're initially, uh, their company is building like portable warehouses that are in space where then they can manufacture certain materials.

303
00:21:17.864 --> 00:21:24.571
And when they, when you're in space without friction is a whole different, because the rules of physics are different in space than they are here.

304
00:21:24.671 --> 00:21:27.914
And so they've realized that there are certain products that.

305
00:21:27.954 --> 00:21:34.599
that when they create in space and then bring them back to earth's orbit, they're dramatically more strong or powerful.

306
00:21:34.639 --> 00:21:37.221
So there's certain like metals and alloys that interesting.

307
00:21:37.241 --> 00:21:48.089
Like, I don't know if this is an actual example, but for illustration sake, like, um, building a sheet of steel in America or anywhere, we'll say Detroit.

308
00:21:48.129 --> 00:21:49.770
Cause it's where you build steel.

309
00:21:49.910 --> 00:21:54.673
I think in my brain, uh, and then they assemble the steel.

310
00:21:54.814 --> 00:21:55.434
Yeah, there you go.

311
00:21:55.834 --> 00:21:56.315
Uh, yeah,

312
00:21:57.075 --> 00:22:16.567
versus a sheet of steel made in space yeah the one in space is dramatically stronger yeah so is this whole interesting thing where there's this whole there there's a whole lot of interesting interesting things that i think like 20 years from now yeah or the space data centers yeah it's like oh you don't need to cool it

313
00:22:17.067 --> 00:22:39.342
uh-huh yeah natural cooling electricity from the solar panels yeah yeah i'm sure 20 years from now we'll think it was like oh well of course like that absolutely makes sense to have the data centers in space you know what's interesting is like right now space is just kind of a just don't run your shit into anybody else's shit yeah um but that's

314
00:22:40.258 --> 00:22:47.446
not really going to be high functioning over the long term if we're going to park stuff on orbital routines and stuff like that.

315
00:22:47.486 --> 00:22:48.867
Yeah, I heard one theory.

316
00:22:51.530 --> 00:23:03.061
I don't remember where I heard this, but there's one theory out there where, like, as space gets more crowded with satellites and Starland, like, I think Elon owns, like,

317
00:23:03.996 --> 00:23:05.558
it's a alarming number.

318
00:23:05.578 --> 00:23:09.281
Like I think it's over 80% of the things orbiting around Earth.

319
00:23:09.341 --> 00:23:09.441
Yeah.

320
00:23:09.461 --> 00:23:11.363
That's probably, is owned by SpaceX.

321
00:23:12.164 --> 00:23:26.797
Um, and so there's some thought of like, as it gets more crowded, there will eventually be a inflection point where if one thing were to get to explode and explode into, let's say like a thousand fragments, right.

322
00:23:27.057 --> 00:23:27.558
That then, uh,

323
00:23:27.958 --> 00:23:55.930
you know these are going at thousands of miles an hour so those little pieces it would just take a little fragment to cause another thing to explode into a thousand fragments and then this chain reaction happens initially all over the world and then everything is gone yeah um i'm not smart enough to know if that's actually true or a nuclear war or something but when i heard that it was like oh that's interesting yeah i'm sure something like that will happen in our lifetime probably yeah you know we'll figure it out though we're smart

324
00:23:56.230 --> 00:23:58.371
For now, it does seem, it seems weird.

325
00:24:01.233 --> 00:24:05.175
It seems, it seems odd to not take advantage of space.

326
00:24:06.076 --> 00:24:10.559
Like when you hear the businesses that are talking about like data centers in space and all this stuff.

327
00:24:11.199 --> 00:24:11.599
Yeah.

328
00:24:12.060 --> 00:24:17.883
The like resources that are available without knowing all the details of it.

329
00:24:17.903 --> 00:24:24.087
It's like from the ground level understanding, it's like, oh, all of that seems to, seems to make sense.

330
00:24:24.622 --> 00:24:29.051
I'm pretty sure the first, well, actually it's probably a niche market, but...

331
00:24:29.870 --> 00:24:32.291
Like a motorcycle race on the surface of the moon.

332
00:24:32.832 --> 00:24:33.072
Yeah.

333
00:24:33.612 --> 00:24:34.212
Hell yeah.

334
00:24:34.232 --> 00:24:34.913
That would be awesome.

335
00:24:34.933 --> 00:24:37.234
You could jump forever with one-eighth of gravity.

336
00:24:37.254 --> 00:24:37.714
Yeah.

337
00:24:38.354 --> 00:24:39.275
Yeah, that would be fun.

338
00:24:39.755 --> 00:24:45.478
Let's, like a lot of people have not heard our first couple of podcasts together.

339
00:24:45.958 --> 00:24:49.660
So do you want to describe Story On just a touch?

340
00:24:50.121 --> 00:24:54.583
We hinted at it already, but you've become largely a...

341
00:24:55.404 --> 00:25:00.779
service business focused on podcast production yeah yeah we just hit um 10 years um

342
00:25:04.101 --> 00:25:10.663
Uh, well, I guess we're at 11 years now in September last fall, I wanted to do a 10 year birthday party and then we didn't.

343
00:25:10.943 --> 00:25:13.804
And then I was like, I'll do an 11 year and now it's September.

344
00:25:13.844 --> 00:25:14.204
Who knows?

345
00:25:14.944 --> 00:25:18.685
Um, but yeah, so we started out as a like social media marketing company.

346
00:25:19.585 --> 00:25:23.126
Um, original vision was to help businesses market through storytelling.

347
00:25:23.867 --> 00:25:28.688
My 23, 24 year old self thought that was extremely specific and narrow and

348
00:25:29.735 --> 00:25:31.917
that I didn't need to niche down beyond that.

349
00:25:32.017 --> 00:25:32.377
Yeah, yeah.

350
00:25:32.718 --> 00:25:38.843
And we did a lot of email marketing, videography, social media content.

351
00:25:38.863 --> 00:25:41.545
That was kind of when businesses were really starting to do it.

352
00:25:41.585 --> 00:25:41.885
Yeah.

353
00:25:42.186 --> 00:25:42.806
Yeah, so that was...

354
00:25:42.826 --> 00:25:43.887
It was the frontier at the time.

355
00:25:44.347 --> 00:25:44.728
It was.

356
00:25:44.808 --> 00:25:48.071
It was like, we need to get into that social media thing a little better.

357
00:25:48.091 --> 00:25:48.191
Yeah.

358
00:25:48.291 --> 00:25:49.352
We don't know how to do it.

359
00:25:49.912 --> 00:25:54.416
Yeah, I remember one of the times that I feel...

360
00:25:56.365 --> 00:26:01.766
I've heard some people describe of like, what's, what's the, what are the moments that you felt the richest in life?

361
00:26:02.526 --> 00:26:03.806
Which is an interesting question.

362
00:26:04.746 --> 00:26:08.787
But I feel like I remember one of the moments where it was like, oh, this is, this is golden.

363
00:26:08.847 --> 00:26:09.967
This is all going to work.

364
00:26:10.507 --> 00:26:12.508
And it was our first client getting signed.

365
00:26:12.728 --> 00:26:19.389
And we were going to make, we're going to do one video recording, like video session a month.

366
00:26:19.769 --> 00:26:26.090
And we're going to record videos to have one, like eight, 10 minute social media video per week.

367
00:26:27.063 --> 00:26:27.383
Okay.

368
00:26:27.824 --> 00:26:31.966
And then we were going to break that down and use that to create daily social media posts.

369
00:26:32.026 --> 00:26:32.387
Daily.

370
00:26:33.747 --> 00:26:38.511
And so we were doing that for them and we were charging them $400 a month.

371
00:26:38.551 --> 00:26:44.295
And I remember thinking, I only need 100 of these.

372
00:26:46.142 --> 00:27:08.781
legitimately and this is this is where the naivety comes in i'm like you just don't know what you don't know but like yeah we're starting a business and i was like i only need a hundred of these right and then i'll be able to pay myself forty thousand dollars a year or something like that um and the person the lack of perspective is wild yes um in retrospect aren't always excellent at math

373
00:27:09.121 --> 00:27:12.887
No, but then at the moment, in the moment, you're just like, this is great.

374
00:27:13.067 --> 00:27:15.110
And so that was kind of some of the earlier projects.

375
00:27:15.250 --> 00:27:18.855
And I would say the first five years was kind of fumbling around, uh...

376
00:27:21.214 --> 00:27:24.596
anything that people would pay us for related to storytelling and marketing.

377
00:27:24.917 --> 00:27:25.097
Yeah.

378
00:27:25.437 --> 00:27:30.280
Um, and then started small business storytellers, as we mentioned, um, loved 2018.

379
00:27:30.320 --> 00:27:31.021
Yeah.

380
00:27:31.661 --> 00:27:32.922
Teen is a little bit.

381
00:27:33.082 --> 00:27:33.303
Yep.

382
00:27:33.463 --> 00:27:33.683
Yeah.

383
00:27:33.783 --> 00:27:34.964
Loved, loved podcasting.

384
00:27:34.984 --> 00:27:37.686
Did you get some sponsorships and stuff for storytellers?

385
00:27:37.726 --> 00:27:42.429
That was really just to prove that storytelling was valuable.

386
00:27:43.009 --> 00:27:43.310
Yeah.

387
00:27:43.410 --> 00:27:46.132
I really even wasn't, I wasn't even thinking about like,

388
00:27:46.992 --> 00:27:48.755
Oh, well, this helped grow my business.

389
00:27:48.955 --> 00:27:50.857
It was more so just like, this will be fun.

390
00:27:50.898 --> 00:27:53.161
And there's business, there's stories that I want to tell.

391
00:27:53.421 --> 00:27:53.621
Yeah.

392
00:27:54.322 --> 00:27:58.287
Um, and then it did help grow the business, which was interesting.

393
00:27:58.428 --> 00:28:04.135
And so for me, then that was this moment of a, uh, realization of like, oh, this is,

394
00:28:05.397 --> 00:28:07.338
the medium that I've kind of been looking for.

395
00:28:07.358 --> 00:28:19.384
Um, cause our passion all along has been like authentic growth for businesses, like helping align with businesses, doing really great things, making an impact and helping them grow through storytelling.

396
00:28:19.404 --> 00:28:22.805
So people stumbled across small business storytellers along the way.

397
00:28:22.865 --> 00:28:26.027
They got to know some of those people, some of those stories and they're like, Oh,

398
00:28:26.686 --> 00:28:27.767
I want to meet this guy.

399
00:28:27.867 --> 00:28:41.116
And then they'd hire me for something unrelated to podcasting, which was like, because I host a good podcast, it should not, yeah, it should not mean I'm good at email marketing, but there was kind of the, like, Oh, well you did that in a quality way.

400
00:28:41.176 --> 00:28:42.517
I'm sure you'll do this.

401
00:28:42.997 --> 00:28:45.359
So it was interesting to like transferred level of trust.

402
00:28:45.419 --> 00:28:49.022
And so started, um, yeah, I remember, um,

403
00:28:49.882 --> 00:28:54.405
By within like kind of a year, there was maybe like three or four podcasts that we were doing.

404
00:28:54.425 --> 00:28:58.468
Uh, we're helping in some way, whether it was editing or not.

405
00:28:58.508 --> 00:29:07.534
I think the first podcast I edited for $30 an episode, um, which I thought I, in my mind, again, I pay you twice that local experience.

406
00:29:07.614 --> 00:29:07.834
Yeah.

407
00:29:08.915 --> 00:29:10.877
That would, I, you'd lose your ass.

408
00:29:11.197 --> 00:29:12.658
I would, I would, yeah.

409
00:29:12.678 --> 00:29:14.559
My team would not be happy nor my wife.

410
00:29:15.300 --> 00:29:18.942
Um, but we, yeah, again, like you don't know what you don't know with it.

411
00:29:19.042 --> 00:29:24.406
And so then, um, you know, it was, uh, but I, I really, really liked it.

412
00:29:24.566 --> 00:29:26.847
And so then it was probably like two years into that.

413
00:29:26.867 --> 00:29:30.310
We were still kind of doing some marketing stuff, some story, some podcasting.

414
00:29:30.890 --> 00:29:31.631
And it was kind of in, um.

415
00:29:32.471 --> 00:29:36.654
in line with COVID, we like lost some clients in traditional marketing.

416
00:29:36.674 --> 00:29:38.355
Cause marketing budgets got tightened up.

417
00:29:38.456 --> 00:29:38.716
Yeah.

418
00:29:39.236 --> 00:29:42.058
Um, and then, and people were spending a bunch more time.

419
00:29:43.179 --> 00:29:44.480
They were listening to podcasts.

420
00:29:44.660 --> 00:29:46.862
They were spending more time listening to podcasts.

421
00:29:47.822 --> 00:29:58.771
Um, and then, uh, it was also this moment of, we had some business debt and kind of had to come to Jesus moment with, uh, my wife and I, where we sat down and I was like, uh,

422
00:29:59.850 --> 00:30:08.152
I'm working way harder and making way less money than if I just went and like worked for Kurt bear or like anybody in town depot.

423
00:30:08.352 --> 00:30:09.112
Yeah, exactly.

424
00:30:09.152 --> 00:30:12.793
It was like, I could like probably make more than this easier.

425
00:30:13.293 --> 00:30:20.895
And so it was kind of this moment of, uh, we probably have like four to six months of us like really trying something specific.

426
00:30:21.415 --> 00:30:24.776
And so that was when I decided to really just focus on podcasting.

427
00:30:25.316 --> 00:30:28.337
And I said, you know, though our podcast clients are the ones that,

428
00:30:29.197 --> 00:30:30.779
I enjoy working with the most.

429
00:30:31.139 --> 00:30:33.261
And I feel like this is the medium that I love the most.

430
00:30:33.481 --> 00:30:39.287
And so that was like a six month period of, I'm just going to try and get as many businesses as we can.

431
00:30:39.307 --> 00:30:41.989
And did you push a pencil to how much you would have to charge them?

432
00:30:42.029 --> 00:30:43.150
You raise, we did.

433
00:30:43.190 --> 00:30:43.571
Yeah.

434
00:30:43.611 --> 00:30:44.432
It was more than $30.

435
00:30:44.472 --> 00:30:44.892
Yeah.

436
00:30:45.232 --> 00:30:45.593
Yeah.

437
00:30:45.953 --> 00:30:53.200
And I can't remember the exact numbers, but we did, we kind of had numbers of like, Hey, if I'm not here in four months, then I'm probably going to go start looking for a job.

438
00:30:53.816 --> 00:31:01.441
I've had at least two of my former guests start podcasts that hired you for that.

439
00:31:01.521 --> 00:31:03.443
The biggest honor I had was Elizabeth.

440
00:31:03.823 --> 00:31:05.184
Yeah, Elizabeth Ledoux.

441
00:31:06.745 --> 00:31:15.371
Because when she launched her podcast, she used my podcast with her to be like her Meet Elizabeth Ledoux podcast.

442
00:31:15.591 --> 00:31:16.412
Yeah, that was really cool.

443
00:31:16.432 --> 00:31:17.392
I was so flattered by that.

444
00:31:17.492 --> 00:31:19.394
I can't even tell you how...

445
00:31:20.094 --> 00:31:45.370
like honored i was because she was she was awesome she is awesome yeah you know and uh so anyway i just yeah yeah no that was really fun because i remember talking with her and like it's always fun early on in the podcast you kind of want your guests to get to know you right but it's ideal for that to be able to happen in a way that's maybe not just you saying hey here's about me yeah and so for us like you had done that interview recently and so we figured well let's just use this

446
00:31:45.690 --> 00:31:46.831
Plus I thought she was really cool.

447
00:31:46.851 --> 00:31:46.951
Yeah.

448
00:31:46.971 --> 00:31:47.291
Yeah.

449
00:31:47.311 --> 00:31:47.831
Comes through.

450
00:31:48.131 --> 00:31:48.351
Yeah.

451
00:31:48.391 --> 00:31:48.912
She's great.

452
00:31:48.972 --> 00:31:55.515
And we're not still working on her podcast, but we did for, I think the first like a hundred episodes and they're still doing it and doing a good job with it.

453
00:31:55.555 --> 00:31:58.016
And so, yeah, that was about five or six years ago.

454
00:31:58.097 --> 00:32:05.941
And, you know, long story short, it's just been getting more and more narrow of focusing on really helping businesses understand how they can use podcasting.

455
00:32:05.981 --> 00:32:12.344
So that's really our like sweet spot in the market is understanding how as a brand, um, can you help?

456
00:32:13.723 --> 00:32:15.747
grow your business through podcasting.

457
00:32:15.787 --> 00:32:17.771
And that's kind of the slice.

458
00:32:18.011 --> 00:32:21.498
We could do a lot of things in marketing, but that's the slice of the pie that we try and fill.

459
00:32:22.983 --> 00:32:26.945
Some of your recent productions have been somewhat business experts.

460
00:32:27.286 --> 00:32:32.729
You know, Elizabeth is one, for example, and you mentioned you were name dropping earlier.

461
00:32:32.789 --> 00:32:37.571
Patrick Lencioni is one of your clients, has been for quite a while now.

462
00:32:37.752 --> 00:32:37.912
Yeah.

463
00:32:38.452 --> 00:32:42.494
And, like, it's not just business-y podcasts.

464
00:32:42.574 --> 00:32:47.057
It's like, hey, I'm an HVAC company that wants people to learn to...

465
00:32:47.803 --> 00:32:49.245
change their filter more.

466
00:32:49.265 --> 00:32:49.987
I don't know, whatever.

467
00:32:50.027 --> 00:32:51.669
Maybe that's not the best example.

468
00:32:52.110 --> 00:32:57.218
But business of various sorts, especially when they have business expertise to share.

469
00:32:57.679 --> 00:32:58.961
Yeah, it's like the...

470
00:33:01.563 --> 00:33:08.685
We've struggled with whether or not we should use the phrase of like the phrase business podcasts is complicated.

471
00:33:08.705 --> 00:33:09.205
Right.

472
00:33:09.445 --> 00:33:15.226
Because does that mean that these podcasts are about businesses or these podcasts are by businesses?

473
00:33:15.266 --> 00:33:16.407
Those are two totally different things.

474
00:33:16.427 --> 00:33:16.767
Right.

475
00:33:17.167 --> 00:33:21.428
So for us, like we, we help businesses launch and grow podcasts.

476
00:33:22.028 --> 00:33:25.869
So that doesn't necessarily mean all of the shows that we're going to produce are going to be about business.

477
00:33:26.089 --> 00:33:26.769
Right.

478
00:33:26.929 --> 00:33:28.710
We are producing some that are about business.

479
00:33:28.730 --> 00:33:30.650
So like a dog training business, for example.

480
00:33:30.670 --> 00:33:30.790
Yeah.

481
00:33:30.830 --> 00:33:32.911
Go back to Mr. Young Man from Germany.

482
00:33:33.151 --> 00:33:33.351
Yep.

483
00:33:33.651 --> 00:33:39.993
Like if you did a podcast about tips and tricks to keep your dog from being such a miserable fucker.

484
00:33:41.114 --> 00:33:55.488
Just to earn my explicit warning for this podcast episode, that would be a really good business podcast because probably people are like, yes, my dog's not a miserable son of a gun anymore, but maybe I should invest in a few lessons.

485
00:33:55.857 --> 00:33:55.977
Yeah.

486
00:33:56.017 --> 00:34:04.488
And we actually just taught, it's funny you bring that example up because we just talked with somebody in the last few weeks and they are, they are a dog training franchise.

487
00:34:05.109 --> 00:34:07.512
So they have over a hundred locations around the country.

488
00:34:07.532 --> 00:34:12.539
Um, and they are getting ready in the next year and a half to rebrand and expand.

489
00:34:12.839 --> 00:34:13.119
Wow.

490
00:34:13.480 --> 00:34:13.920
And so.

491
00:34:14.681 --> 00:34:17.805
A podcast will probably – Probably attract more new franchisees.

492
00:34:18.426 --> 00:34:24.873
So the audience would be both people that want to train their dog and people that already maybe have a passion for dog training.

493
00:34:24.913 --> 00:34:26.415
They're like, ooh, look at this.

494
00:34:26.495 --> 00:34:32.122
I could start a dog training franchise and be self-employed and tell my boss to get lost.

495
00:34:32.462 --> 00:34:33.082
Yeah, exactly.

496
00:34:33.122 --> 00:34:50.767
So the value from a brand perspective of this company having one of the top handful of dog training podcasts, in some ways would seem counterproductive because people would be like, well, why are you giving away this advice for free and also charging for it at your franchises?

497
00:34:51.527 --> 00:34:56.529
But it's from a brand perspective, you are becoming the one that people trust with this topic.

498
00:34:56.549 --> 00:35:00.070
You gave me these tips that helped me train my dog a little bit.

499
00:35:00.250 --> 00:35:00.510
Yeah.

500
00:35:00.710 --> 00:35:02.430
I want to take my dog to the next level.

501
00:35:02.771 --> 00:35:03.111
Yeah.

502
00:35:03.231 --> 00:35:10.293
And then also in a market like that where franchises are kind of recruiting companies.

503
00:35:10.353 --> 00:35:11.453
Yeah.

504
00:35:11.473 --> 00:35:14.654
Where their business model is recruiting franchisees.

505
00:35:14.674 --> 00:35:14.874
Yes.

506
00:35:15.014 --> 00:35:16.315
And so some level of like.

507
00:35:16.355 --> 00:35:19.916
If only one out of three succeed, well, that's fine as long as we attract enough of them.

508
00:35:20.036 --> 00:35:20.356
Yeah.

509
00:35:20.396 --> 00:35:29.079
So there's some level of like values, alignment, identification, where as people are getting to know your brand, can they easily access content where they can get to know it?

510
00:35:29.279 --> 00:35:30.019
Yeah.

511
00:35:30.339 --> 00:35:35.961
And so a lot of those things that are deeper, maybe harder to measure things are things that podcasts do really well.

512
00:35:36.001 --> 00:35:36.321
Yeah.

513
00:35:36.761 --> 00:35:36.961
Cool.

514
00:35:37.321 --> 00:35:38.061
Yeah.

515
00:35:38.701 --> 00:35:40.902
And so that's become all you do.

516
00:35:41.102 --> 00:35:43.763
Like when did you drop other stuff?

517
00:35:44.496 --> 00:35:46.417
Uh, it was kind of, it was really at that.

518
00:35:46.437 --> 00:35:48.399
It was at co it was during COVID.

519
00:35:48.459 --> 00:35:51.361
So that was where we decided we're going to say, Hey, we actually got some clients.

520
00:35:51.421 --> 00:35:52.081
They're happy.

521
00:35:52.201 --> 00:35:53.602
Their podcasts are growing.

522
00:35:53.642 --> 00:35:54.383
We're making them.

523
00:35:54.403 --> 00:35:55.724
We're actually making money.

524
00:35:55.844 --> 00:35:57.365
Cause I did it.

525
00:35:57.385 --> 00:35:57.565
Right.

526
00:35:58.005 --> 00:35:58.246
Yeah.

527
00:35:58.286 --> 00:35:58.886
Yeah, exactly.

528
00:35:58.966 --> 00:35:59.707
We were lazy.

529
00:35:59.727 --> 00:36:00.727
Yeah.

530
00:36:00.747 --> 00:36:03.989
There was still, I mean, there was definitely still like a rapid turnaround.

531
00:36:04.049 --> 00:36:04.810
No, it wasn't.

532
00:36:04.990 --> 00:36:08.372
But, um, yeah, I think that was really the moment for that.

533
00:36:08.392 --> 00:36:11.354
There's been things, little things here and there that we feel like,

534
00:36:12.355 --> 00:36:20.498
Oh, maybe we're supposed to help out with this, you know, uh, like one client that's a nonprofit, you know, we like help them do their website.

535
00:36:21.499 --> 00:36:24.680
Um, and we like help them with some like kind of organizational discovery stuff.

536
00:36:25.380 --> 00:36:28.882
Um, but it was also cause we heard their vision and we were like, you guys need some help.

537
00:36:29.202 --> 00:36:33.364
And, uh, we, this is out of the ordinary, but we really want to help you guys get this up.

538
00:36:33.864 --> 00:36:36.545
And then a year into that process, then we were able to start their podcast.

539
00:36:36.985 --> 00:36:40.187
Because they kind of came to us and they were saying, we want to start a podcast.

540
00:36:40.207 --> 00:36:41.548
We have a good amount of budget for it.

541
00:36:41.808 --> 00:36:44.170
And we were like, you're too early, actually.

542
00:36:44.290 --> 00:36:44.570
Yeah.

543
00:36:44.650 --> 00:36:46.091
Like, you don't know what you're about.

544
00:36:46.111 --> 00:36:46.771
You've got a budget.

545
00:36:46.971 --> 00:36:47.652
Yeah, exactly.

546
00:36:48.692 --> 00:36:56.677
So there's been some things, but overall, like, 95% of our work has been marketing through the avenue of podcasting.

547
00:36:56.697 --> 00:37:01.761
Well, I want to actually, I thought about doing this before, but I didn't want to interrupt you, actually.

548
00:37:01.781 --> 00:37:03.602
But I'm wearing some Matthew's House socks.

549
00:37:03.622 --> 00:37:03.842
Yeah.

550
00:37:04.503 --> 00:37:13.179
And that's really where we got to know each other more than anything was, you know, I recruited you, I believe, onto the board to help tell the Matthews House story.

551
00:37:13.339 --> 00:37:13.519
Yeah.

552
00:37:13.539 --> 00:37:13.679
Yeah.

553
00:37:14.556 --> 00:37:17.797
And you did an amazing job, like helping them understand.

554
00:37:18.777 --> 00:37:23.879
Like they did a great job of capturing data and stories, but a terrible job of sharing them.

555
00:37:24.359 --> 00:37:24.619
Yeah.

556
00:37:25.419 --> 00:37:26.319
Yeah, it was really fun.

557
00:37:26.399 --> 00:37:31.681
I actually, I think I'm like a year and a half off of the board, but I was on the board for seven years.

558
00:37:33.021 --> 00:37:35.262
So I think when I joined the board, I was the youngest member.

559
00:37:36.082 --> 00:37:36.482
For sure.

560
00:37:36.503 --> 00:37:40.647
You were, uh, no, uh, but yeah, I mean, it was, it was amazing.

561
00:37:40.667 --> 00:37:43.049
And I think there's so many stories that need to be told.

562
00:37:43.109 --> 00:37:46.332
And the hard thing is podcasting is kind of complicated.

563
00:37:46.973 --> 00:37:53.039
Um, you know, we have to find time to like sit down and who's going to edit the conversation and different, different things like this.

564
00:37:53.059 --> 00:37:53.619
Uh, yeah,

565
00:37:54.240 --> 00:37:59.562
Thank you, Loco Think Tank, for the long-term sponsorship of Loco Experience Podcast.

566
00:37:59.942 --> 00:38:00.482
Yeah.

567
00:38:00.503 --> 00:38:02.063
But I love it because it's accessible.

568
00:38:02.363 --> 00:38:11.647
So, you know, there's Fortune 500 companies that it makes perfect sense for them to spend $500,000 in starting a podcast.

569
00:38:12.147 --> 00:38:21.351
And there are people that order a $89 microphone off of Amazon and start it in their house and publish it for free and promote it on their Facebook page.

570
00:38:22.191 --> 00:38:23.272
Neither one is right or wrong.

571
00:38:23.312 --> 00:38:28.817
And so that's where like you don't have this range of accessibility in television or even in radio.

572
00:38:28.917 --> 00:38:29.117
Right.

573
00:38:29.157 --> 00:38:29.337
Right.

574
00:38:29.677 --> 00:38:32.039
So that's part of why I think podcasting is great.

575
00:38:32.179 --> 00:38:35.102
If you're just an old small like me, you can just put a podcast up there.

576
00:38:35.122 --> 00:38:35.422
Uh-huh.

577
00:38:35.762 --> 00:38:35.942
Yep.

578
00:38:36.042 --> 00:38:38.124
And there's nobody, there's no gatekeepers.

579
00:38:38.645 --> 00:38:42.468
You know, Spotify could decide that they're pissed at you and they could cut you off of Spotify.

580
00:38:42.488 --> 00:38:42.608
Right.

581
00:38:42.628 --> 00:38:42.788
Right.

582
00:38:42.968 --> 00:38:45.529
But there's still ways for your audience to always find you.

583
00:38:45.549 --> 00:38:47.450
Like you own your feed, you own your content.

584
00:38:47.530 --> 00:38:49.670
And I think that's why it's a really special medium.

585
00:38:49.790 --> 00:38:50.090
Yeah.

586
00:38:52.191 --> 00:38:54.792
Let's talk about your journey the last couple of years.

587
00:38:54.852 --> 00:39:03.815
Cause you kind of caught some traction and kind of leveled up, I would say probably, and kind of building a team.

588
00:39:03.875 --> 00:39:04.995
Yeah.

589
00:39:05.055 --> 00:39:07.636
You know, more than just the Seth and a couple of contractors.

590
00:39:08.497 --> 00:39:08.817
Yeah.

591
00:39:08.837 --> 00:39:09.197
Yeah.

592
00:39:10.157 --> 00:39:20.703
Yeah, I think the last two, I would say the last two and a half years, I'm thinking of separation of calendar years.

593
00:39:21.203 --> 00:39:31.528
But I think over the last three calendar years, there's been at least 40% revenue growth each of those years, which has been great, and that's wonderful.

594
00:39:32.669 --> 00:39:33.990
I've heard some people say like,

595
00:39:35.110 --> 00:39:45.985
zero to, um, like zero to a hundred thousand, uh, you and I could, like, you should be able to sell your way to a hundred thousand dollars.

596
00:39:46.206 --> 00:39:46.386
Yep.

597
00:39:46.526 --> 00:39:50.452
Like most people given a product they love, like you could probably sell your way to that.

598
00:39:50.692 --> 00:39:50.912
Yeah.

599
00:39:51.173 --> 00:39:51.533
Um, yeah.

600
00:39:52.334 --> 00:39:54.955
from like, it's kind of this law of like ones and threes.

601
00:39:55.635 --> 00:40:01.958
Then from 100 to 300, you probably are mostly doing it yourself, but you might need like some support.

602
00:40:02.178 --> 00:40:02.378
Yeah.

603
00:40:02.518 --> 00:40:05.659
Like you're probably going to hire, like maybe it's a VA or maybe it's an admin.

604
00:40:05.919 --> 00:40:09.500
Like you're probably going to have one, maybe two people that are like, maybe like part time for me.

605
00:40:09.720 --> 00:40:13.222
I got to like one 13 in revenue before I hired my first.

606
00:40:13.242 --> 00:40:13.522
Yeah.

607
00:40:13.682 --> 00:40:13.882
Yeah.

608
00:40:13.902 --> 00:40:15.062
It's like pretty darn accurate.

609
00:40:15.142 --> 00:40:19.224
So then from like 300 to a million, the next like jump from three to one.

610
00:40:19.824 --> 00:40:21.405
And we've been like, we've been right around there.

611
00:40:22.265 --> 00:40:27.792
Um, then, uh, you can't, you, you really need to have a team.

612
00:40:28.252 --> 00:40:28.633
Right.

613
00:40:28.673 --> 00:40:33.178
Um, like you need to have a few core people in the business and recruit enough new.

614
00:40:33.758 --> 00:40:34.039
Yeah.

615
00:40:34.059 --> 00:40:36.241
It's kind of this thing where like you, you can't hire.

616
00:40:36.722 --> 00:40:37.282
Yeah.

617
00:40:37.322 --> 00:40:39.745
You probably can't be the main one delivering all the goods.

618
00:40:40.006 --> 00:40:40.206
Right.

619
00:40:40.226 --> 00:40:40.286
Um,

620
00:40:40.826 --> 00:40:43.587
Like you have to have some systems around delivering goods.

621
00:40:44.228 --> 00:40:46.468
Then from one to three million.

622
00:40:46.769 --> 00:40:47.029
Okay.

623
00:40:47.389 --> 00:40:51.090
That's when you start actually getting like managers in place and processes.

624
00:40:51.110 --> 00:40:54.732
And then there's further jumps that I will learn about one day.

625
00:40:54.972 --> 00:40:55.212
Sure.

626
00:40:56.172 --> 00:40:57.933
And so that's kind of been like the last million.

627
00:40:58.253 --> 00:40:58.473
Yeah.

628
00:40:58.513 --> 00:41:02.055
Like the last few years has been that jump from three, 300 to 1 million.

629
00:41:03.095 --> 00:41:05.596
And, uh, so it has been building a team.

630
00:41:06.016 --> 00:41:10.258
Um, and, uh, I think it's been like last year.

631
00:41:11.198 --> 00:41:13.759
So 2020, what is it?

632
00:41:13.799 --> 00:41:14.499
2026, 2025.

633
00:41:14.559 --> 00:41:20.162
We went, I think from the beginning of the year from six people to 12 people, um, which I've described as like.

634
00:41:21.322 --> 00:41:26.005
uh, if you're going to dinner with six people, you're at one table, right?

635
00:41:26.445 --> 00:41:28.426
And you can kind of all have one conversation.

636
00:41:29.286 --> 00:41:33.749
Um, if you're at dinner with 12 people, you probably all want to be at this.

637
00:41:33.809 --> 00:41:35.850
Like you're going to reserve one table for 12.

638
00:41:35.930 --> 00:41:37.851
Like you're not going to do two tables for six.

639
00:41:38.711 --> 00:41:41.713
Um, but at that one for 12, it's not all one conversation.

640
00:41:41.793 --> 00:41:42.693
It's just not possible.

641
00:41:43.674 --> 00:41:45.695
Um, and so I think that's really interesting.

642
00:41:45.735 --> 00:41:49.737
Then the jump, like if you were going to dinner with 30 people, uh,

643
00:41:50.817 --> 00:41:55.478
You know, you'd probably reserve like seven tables of five or whatever.

644
00:41:55.498 --> 00:41:57.139
Yeah, exactly.

645
00:41:57.199 --> 00:42:03.360
Like, and so it's kind of these like micro, you kind of go back to the like five or six person intimacy, but a bunch of those groups.

646
00:42:04.040 --> 00:42:09.622
And so it's this weird, like this 10 to 15 people range is really interesting culture wise.

647
00:42:11.224 --> 00:42:17.011
And so there was some elements in there that were just really hard of being super excited to hire.

648
00:42:18.092 --> 00:42:25.642
But also, I mean, not really knowing what I was doing in ways of like the development and people spending a bunch of my hiring and training.

649
00:42:25.662 --> 00:42:33.308
training and all that time you're spending hiring and training, guess who the primary salesperson is who's not working very hard on sales.

650
00:42:33.488 --> 00:42:33.588
Yeah.

651
00:42:33.608 --> 00:42:34.809
Yeah, that's for sure.

652
00:42:34.829 --> 00:42:37.071
I don't know if you've heard this story before, but I've seen it.

653
00:42:37.131 --> 00:42:37.291
Yeah.

654
00:42:37.552 --> 00:42:43.016
And that's – our local think tank really started with that demographic, that 5, 7, 10, 12 employees because –

655
00:42:45.718 --> 00:43:02.332
growing through that spot where you're still probably the primary rainmaker yep and you're the primary hirer primary trainer yeah and it's just too much yeah well and i've always kind of been under the belief of um and this has been really challenged this year um

656
00:43:03.153 --> 00:43:10.135
I've always thought I want to be structured for bigger than I am current, bigger than the position I currently am.

657
00:43:10.175 --> 00:43:10.376
Yeah.

658
00:43:10.656 --> 00:43:18.438
So if we're a 1 million business, $1 million a year business, I want to be structured to be able to do 3 million a year, um, which sounds really, really great.

659
00:43:18.478 --> 00:43:20.299
And I've always, it sounds like a lot of overhead.

660
00:43:21.247 --> 00:43:23.028
So, yes, I need it.

661
00:43:23.048 --> 00:43:23.828
No, that's great.

662
00:43:24.028 --> 00:43:25.428
These are the things that I've needed.

663
00:43:25.469 --> 00:43:25.729
Yeah.

664
00:43:26.369 --> 00:43:32.291
So for that, like, that's the things that, like, usually when I've told people, like, oh, yeah, we're always, like, building earlier.

665
00:43:32.331 --> 00:43:33.831
So, like, I'm wearing an EOS hat.

666
00:43:34.091 --> 00:43:35.792
And I love the EOS model.

667
00:43:36.432 --> 00:43:39.293
And we've been doing our best to implement EOS.

668
00:43:39.974 --> 00:43:41.074
And it's been really helpful.

669
00:43:41.234 --> 00:43:43.655
And they're also one of our clients, which has been really great.

670
00:43:44.455 --> 00:43:55.483
Um, and so they're struck that like they're, they say their ideal kind of like business is usually once you have about 10 people and are kind of like 3 million and above.

671
00:43:56.203 --> 00:43:58.945
So for me, I'm like, well, that means we can do it at 1 million.

672
00:43:59.245 --> 00:43:59.465
Right.

673
00:44:00.106 --> 00:44:04.769
Um, and I'm, I'm, my team does the OS best we can too.

674
00:44:04.989 --> 00:44:05.950
And it's a little bit.

675
00:44:07.051 --> 00:44:20.964
it's a little bit it's a little bit clunky for like teams of three to five or seven or whatever yeah this whole meeting every week we're like we've both been talking about all the things are going on yeah yeah yeah 10 people to bring on to the same page it's way better yeah yeah

676
00:44:21.625 --> 00:44:21.905
Yeah.

677
00:44:21.945 --> 00:44:39.851
So then with that, I think this year, um, you know, we hired a salesperson, we like hired onboarding, we hired like a project manager that was going to grow into a COO and hired a lot of the overhead that ideally would like carry us into the next season.

678
00:44:40.211 --> 00:44:44.993
What I didn't realize, which now looking back makes me feel dumb for not realizing it.

679
00:44:45.873 --> 00:44:54.920
Um, what I didn't realize is if you're going to be structured for bigger than you are, then that means you have to be over dramatically over profitable.

680
00:44:55.321 --> 00:44:55.561
Right.

681
00:44:55.721 --> 00:45:07.290
To be able to, to be able to sink the profit into that overstructure, because there's going to be some version of like, Oh, I'm going to have to overspend into overhead for the next year until we catch up too little.

682
00:45:07.790 --> 00:45:08.031
Yeah.

683
00:45:08.091 --> 00:45:10.773
And you eventually caught up to charging people the right amount.

684
00:45:11.193 --> 00:45:11.834
Yeah.

685
00:45:11.854 --> 00:45:13.315
That didn't factor a lot of growth in.

686
00:45:13.942 --> 00:45:16.884
Yeah, I think we've done a – like I've joked with some people.

687
00:45:16.924 --> 00:45:23.989
Like a lot of people told us to raise our prices, and then in the last year we raised our prices, and then we have had way more people say no.

688
00:45:24.710 --> 00:45:34.176
So I think we've appropriately adjusted our prices to where, like, we have been able to, like, figure out kind of where we fit in the market price-wise.

689
00:45:34.316 --> 00:45:37.559
Yeah, but, yeah, I think that was a –

690
00:45:38.495 --> 00:45:44.658
I think this last year there was a lot of times where I felt like my mistakes as a CEO other people were paying for.

691
00:45:45.158 --> 00:45:59.424
Whether it was, you know, there was a couple situations where we hired people and then after, you know, sometimes a few weeks and sometimes many months had to let them go because I realized, oh, we don't have the budget to sustain this.

692
00:45:59.444 --> 00:46:01.445
We don't need an onboarding person when we haven't.

693
00:46:02.197 --> 00:46:02.617
Yeah.

694
00:46:02.637 --> 00:46:05.558
Or like a hard thing for us was like, we hired a salesperson.

695
00:46:05.758 --> 00:46:05.959
Right.

696
00:46:06.399 --> 00:46:18.183
And, um, we hired them based off of projections of an event that we sponsored the previous year, um, which was a big, big success and big lead thing.

697
00:46:18.403 --> 00:46:23.726
And we did all the same things for the event and, uh, the event didn't go as well as we thought.

698
00:46:24.306 --> 00:46:27.067
And so we had about half of the amount of leads from this event.

699
00:46:27.607 --> 00:46:52.352
after a few weeks the sales guy was like uh where's the rest of my yeah so i mean yeah so it was a big thing where we we didn't even talk about that base salary yeah for sure and that was a really hard conversation where like it's it's easier it's actually easier to fire people because usually when you're firing people they're you're firing them because bad behavior or they're an idiot or something like that's the worst yeah like your fault

700
00:46:52.572 --> 00:46:55.715
Yeah, when it's like, hey, you've actually done nothing.

701
00:46:55.795 --> 00:46:56.796
Like, you've been great.

702
00:46:57.456 --> 00:47:01.439
But I thought this was going to go this way, and it went this way.

703
00:47:01.459 --> 00:47:04.882
And that's really, really, like, those are just hard days.

704
00:47:05.162 --> 00:47:09.045
And I think I've realized, like, days that I have to, like, end someone's job.

705
00:47:10.086 --> 00:47:14.928
Um, I, I need the rest of the day off, like emotionally, emotionally.

706
00:47:14.968 --> 00:47:16.349
I just like need some time with it.

707
00:47:16.449 --> 00:47:18.930
So I think that's been a big challenge now.

708
00:47:19.010 --> 00:47:20.291
You went all the way up to 12.

709
00:47:20.591 --> 00:47:20.991
Yeah.

710
00:47:21.051 --> 00:47:23.712
We're, I think we're around like nine ish right now.

711
00:47:23.852 --> 00:47:27.354
And I would say like four to five of those are like full time.

712
00:47:27.374 --> 00:47:27.894
Okay.

713
00:47:28.054 --> 00:47:36.927
And the rest are like part time, um, still pretty contractor heavy and we're kind of like transitioning more towards bringing our producers and houses employees.

714
00:47:37.828 --> 00:47:40.632
Um, did that put a lot of extra weight on you?

715
00:47:40.752 --> 00:47:44.738
Some of the things that you had hired for and had to take back?

716
00:47:44.949 --> 00:47:46.991
It did, or those things just fell flat.

717
00:47:47.212 --> 00:47:54.359
So I think for me, like the marketing and sales has been a piece that has felt has more just like fallen flat over the last year.

718
00:47:55.060 --> 00:47:59.165
And so we're starting to see some of the consequences of that.

719
00:47:59.285 --> 00:48:02.108
I think it's been in one way.

720
00:48:02.308 --> 00:48:06.333
It is amazing that I've been able to keep up a business for a decade.

721
00:48:07.545 --> 00:48:13.267
largely based off of referrals and like my personal network and personal relationships.

722
00:48:13.727 --> 00:48:23.231
Um, and I think that that's part of the beauty is I do think that most people, like if you are a good person and you do things well, I think you can go to a million dollar business.

723
00:48:23.331 --> 00:48:23.731
Yeah.

724
00:48:23.811 --> 00:48:26.792
Mostly your sales and your charisma driving it.

725
00:48:26.832 --> 00:48:27.753
That's pretty impressive.

726
00:48:27.873 --> 00:48:28.073
Yeah.

727
00:48:28.133 --> 00:48:29.554
And it doesn't even have to be that.

728
00:48:29.594 --> 00:48:35.156
Like you can have a $500,000 a year business and probably take home 300 and probably like, like,

729
00:48:36.156 --> 00:48:36.457
Maybe.

730
00:48:36.657 --> 00:48:39.179
Yeah, but like you don't.

731
00:48:39.199 --> 00:48:41.141
Yeah, like I think that it doesn't.

732
00:48:41.421 --> 00:48:46.486
There's these like numbers in business that are over sensationalized.

733
00:48:46.526 --> 00:48:47.827
Like you have to have a million dollar business.

734
00:48:47.947 --> 00:48:55.694
And I think as we've grown over the last few years, for me, it really forced me to step back and be like,

735
00:48:56.415 --> 00:48:57.076
What do I want?

736
00:48:57.676 --> 00:49:05.502
Because it would be dramatically easier for me to step back, for me to be the lead producer, for me to have an editor, for me to have an admin.

737
00:49:05.662 --> 00:49:09.125
Like I could probably have a very lean team of like two to four people.

738
00:49:09.145 --> 00:49:09.485
Right.

739
00:49:09.605 --> 00:49:10.846
And we could probably do the like five.

740
00:49:10.926 --> 00:49:11.907
Six or eight shows.

741
00:49:11.927 --> 00:49:12.227
Yeah.

742
00:49:12.267 --> 00:49:15.189
Like we could probably do the 500 in revenue and 200 in earnings.

743
00:49:15.289 --> 00:49:16.410
Like we could probably do that.

744
00:49:16.510 --> 00:49:17.811
And that is amazing.

745
00:49:17.851 --> 00:49:18.372
And that is like.

746
00:49:19.152 --> 00:49:20.012
very good earnings.

747
00:49:20.873 --> 00:49:33.656
And, um, ultimately it kind of forced me to step back and say, if I'm wanting to grow, then we've got to like really know that because if I'm just going to grow for growth sake, like I'm going to get burnt out.

748
00:49:34.117 --> 00:49:40.558
And there's been some moments over the last two years where, um, I don't feel like I was connected to the like bigger vision.

749
00:49:40.839 --> 00:49:45.100
And there were some times where there was like pretty high anxiety and stress and, um,

750
00:49:45.720 --> 00:49:51.604
Panic and different things like that, where it's just like, oh, this is not, this isn't what should be happening.

751
00:49:51.865 --> 00:49:52.065
Yeah.

752
00:49:52.165 --> 00:50:02.012
And so I think in that the growth has kind of forced, it's forced me to say, if I'm wanting to go forward and grow, it really needs to be for good reasons.

753
00:50:02.092 --> 00:50:02.312
Yeah.

754
00:50:02.572 --> 00:50:05.675
And I need to be connected, reconnected to like the mission of it.

755
00:50:06.475 --> 00:50:08.256
And I think that's been interesting.

756
00:50:08.376 --> 00:50:14.300
And that makes me very like when I look at other people's journey, it very much is a, you find out what you want to do.

757
00:50:14.480 --> 00:50:14.720
Yeah.

758
00:50:14.920 --> 00:50:16.041
Like I'm very pro.

759
00:50:16.081 --> 00:50:20.184
Like if you want to, if you want to grow a hundred million dollar business, do it.

760
00:50:20.404 --> 00:50:20.584
Yeah.

761
00:50:20.724 --> 00:50:23.425
If you want to grow a hundred thousand dollar a year business, do it.

762
00:50:23.886 --> 00:50:25.887
But just know, know that that's what you want.

763
00:50:26.067 --> 00:50:28.648
What's your vision now?

764
00:50:28.848 --> 00:50:29.148
Yeah.

765
00:50:29.448 --> 00:50:33.830
Are you thinking a $3 million business is still a boutique-y style?

766
00:50:34.090 --> 00:50:34.390
Yeah.

767
00:50:35.090 --> 00:50:37.151
Yeah, I think it's hard.

768
00:50:37.191 --> 00:50:41.252
Yeah, it's hard for me to laser it in around a revenue number.

769
00:50:41.413 --> 00:50:42.553
Yeah.

770
00:50:45.214 --> 00:50:47.935
And I don't know if that's insecurity or...

771
00:50:49.597 --> 00:50:54.100
I don't know why that is, but it's hard for me to just like, I think a piece of it is like, it's not a final target.

772
00:50:54.120 --> 00:50:54.740
You're right.

773
00:50:54.760 --> 00:50:55.681
35 or something.

774
00:50:56.081 --> 00:50:56.421
Yeah.

775
00:50:56.521 --> 00:51:07.148
I, what I, what I know is, so our like mission, our core focus and mission as a company back to EOS terms, our core focus as a company is to fuel authentic growth.

776
00:51:08.268 --> 00:51:15.873
So, um, my like passion is connecting with businesses that are doing really great things and I want to help them grow.

777
00:51:17.054 --> 00:51:18.876
That actually has nothing to do with podcasting.

778
00:51:19.296 --> 00:51:20.097
Right.

779
00:51:20.477 --> 00:51:23.100
Podcasting is the way that we want to do that.

780
00:51:24.602 --> 00:51:32.071
And so that's like I always get so excited when I see businesses doing really great things really well.

781
00:51:32.311 --> 00:51:33.572
And I always want to help them grow.

782
00:51:33.592 --> 00:51:34.073
Perfect.

783
00:51:34.293 --> 00:51:38.656
So that's like the core mission behind it from a podcasting perspective.

784
00:51:38.676 --> 00:51:39.717
It's not about size.

785
00:51:39.777 --> 00:51:42.359
It's more about a proficiency in some ways.

786
00:51:42.479 --> 00:51:42.919
Yeah.

787
00:51:42.959 --> 00:51:43.239
Really.

788
00:51:43.259 --> 00:51:48.463
Because I imagine you already have become a bit of a.

789
00:51:49.512 --> 00:52:10.252
collection space of best practices like just with all these different podcasts you produce yeah sometimes you're supporting them with marketing usually not right like their teams yeah yeah usually we're kind of production here's your stuff yeah you do with it what you will yeah and but then you notice i'm sure like yep hey this podcast is doing these kind of clips and

790
00:52:11.793 --> 00:52:12.913
Yeah, for sure.

791
00:52:12.953 --> 00:52:16.935
We've mostly been kind of producing and then handing it over, which has its own challenges.

792
00:52:17.355 --> 00:52:18.896
Yeah.

793
00:52:18.916 --> 00:52:21.076
But the expectations are lower.

794
00:52:21.757 --> 00:52:22.237
For sure.

795
00:52:22.337 --> 00:52:27.959
But, yeah, so I mean I think that what we – But they might leave the podcast neglected too, right?

796
00:52:27.979 --> 00:52:30.920
They're like, ooh, we created this podcast to grow, but –

797
00:52:31.940 --> 00:52:32.200
Yeah.

798
00:52:32.261 --> 00:52:33.061
Nobody's listening.

799
00:52:33.081 --> 00:52:36.004
You're like, well, the last time you posted was three weeks ago.

800
00:52:36.224 --> 00:52:36.484
Yeah.

801
00:52:36.764 --> 00:52:36.924
Yeah.

802
00:52:36.984 --> 00:52:44.250
There's a lot of funny, I have endless X funny stories of people wondering why their podcast isn't growing.

803
00:52:44.310 --> 00:52:48.073
But I think for us, like I really do love podcasting as a medium.

804
00:52:48.874 --> 00:52:58.463
And so, um, I do feel at this time in my life, a sense of calling to help businesses realize that podcasting is a really good way to grow your business.

805
00:52:58.823 --> 00:52:59.003
Yeah.

806
00:52:59.564 --> 00:53:05.889
Um, I think that we will continue to stay, we'll continue to stay fairly boutique from production.

807
00:53:06.510 --> 00:53:06.670
Yeah.

808
00:53:06.830 --> 00:53:09.392
Cause productions like it's very involved.

809
00:53:09.412 --> 00:53:09.793
Yeah.

810
00:53:10.599 --> 00:53:16.201
There's not really a way for us to handle soup to nuts production and not be fairly expensive.

811
00:53:17.722 --> 00:53:22.844
And I don't know if I want to have 100 A to Z production clients.

812
00:53:23.204 --> 00:53:25.665
So this is where over the last two years we've shifted...

813
00:53:26.485 --> 00:53:30.627
The market has kind of helped me to shift more towards consulting.

814
00:53:31.887 --> 00:53:41.631
And that's been an interesting shift where we've realized there's a lot of companies, there's a lot of podcasts where they're not necessarily... You don't actually have to do all the production.

815
00:53:41.651 --> 00:53:44.893
No, but they want somebody to kind of guide them in best practices.

816
00:53:44.913 --> 00:53:48.374
And so that's where I do see over the next few years...

817
00:53:48.474 --> 00:53:49.635
It's a process developed.

818
00:53:49.755 --> 00:53:54.817
I've got this person that loves the idea of it but feels daunted by the challenge.

819
00:53:55.097 --> 00:53:55.357
Yeah, yeah.

820
00:53:55.937 --> 00:53:56.197
Yeah.

821
00:53:56.217 --> 00:54:04.524
So I, I mean, I see us from production standpoint, it's probably always going to be handling tens of shows.

822
00:54:04.764 --> 00:54:05.444
Yeah.

823
00:54:05.464 --> 00:54:15.552
Um, from a consulting and kind of being like third party strategy and being able to help guide people in their own podcast and guide businesses that that's where it could be hundreds.

824
00:54:15.772 --> 00:54:20.996
And so that's where, um, the growth I think is really going to happen for us and, um,

825
00:54:21.576 --> 00:54:28.322
where we're focusing a lot more so is on the side of helping to educate, helping to resource more people.

826
00:54:28.602 --> 00:54:35.467
Um, and now that we have years, almost a decade of best practices and expertise of like what's working and what's not working.

827
00:54:36.088 --> 00:54:37.029
Yeah, we learned stuff.

828
00:54:37.449 --> 00:54:39.170
And a lot of times, um,

829
00:54:40.131 --> 00:54:49.424
And I think we've seen a shift in the market to where we're seeing more companies actually take their media back in house as opposed to outsourcing agencies.

830
00:54:49.444 --> 00:54:49.824
Yeah.

831
00:54:49.984 --> 00:54:51.326
But they still want a strategy.

832
00:54:51.867 --> 00:54:55.932
They recognize like, well, I have, you know, we have this college intern who can capture video.

833
00:54:56.012 --> 00:54:56.233
Yeah.

834
00:54:56.513 --> 00:54:58.393
But we don't know how to distribute the podcast.

835
00:54:58.453 --> 00:54:59.934
We don't know how to grow the podcast.

836
00:55:00.274 --> 00:55:03.835
We don't know how to know if the podcast is generating any ROI for our business.

837
00:55:04.355 --> 00:55:06.755
So can you work with us over the next year to help us do that?

838
00:55:06.915 --> 00:55:11.577
And that's what's really exciting because we can actually help a lot more people in that.

839
00:55:11.657 --> 00:55:22.679
So that's where now the company's going to kind of have, I guess, three arms now, but two service arms of like consulting and production.

840
00:55:22.819 --> 00:55:26.120
And then kind of the third arm is more like original content that we'll be doing.

841
00:55:26.440 --> 00:55:27.982
And we'll come back to that after the break.

842
00:55:28.322 --> 00:55:28.562
Great.

843
00:55:29.904 --> 00:55:32.246
This episode is sponsored by Loco Think Tank.

844
00:55:32.587 --> 00:55:35.650
Loco Think Tank provides peer collaboration for business owners.

845
00:55:35.990 --> 00:55:40.576
We build smart, safe places to help business leaders navigate every stage of the business journey.

846
00:55:40.676 --> 00:55:42.598
And we love what we do and who we do it with.

847
00:55:43.078 --> 00:55:45.601
Our model features gift-back-minded business veterans who are a part of the business.

848
00:55:45.701 --> 00:55:47.302
in the role of local facilitators.

849
00:55:47.742 --> 00:55:55.127
And we're always looking for abundance-minded individuals to add to our membership, facilitator team, local community, or to feature on this podcast.

850
00:55:55.467 --> 00:56:00.971
Listeners of this podcast who go on to become members of Loco Think Tank get their sixth month of membership for free.

851
00:56:01.191 --> 00:56:04.173
Just mention the Loco Experience podcast on your application.

852
00:56:05.053 --> 00:56:08.195
To learn more, visit our website at locothinktank.com.

853
00:56:08.435 --> 00:56:11.077
That's L-O-C-O thinktank.com.

854
00:56:12.728 --> 00:56:15.089
And we're back with Fresh Cocktails.

855
00:56:15.230 --> 00:56:15.470
Cheers.

856
00:56:16.090 --> 00:56:20.933
Thanks to my most recent podcast guest for bringing a bottle of bourbon.

857
00:56:21.673 --> 00:56:28.778
Usually I provide the bourbon, but thanks to Ben Smith and Lindsay Phillips for bringing me a bottle of Law's bourbon.

858
00:56:29.038 --> 00:56:32.420
All podcast guests in the future are encouraged to just say it.

859
00:56:33.541 --> 00:56:36.462
But instead, you are sitting in as our producer.

860
00:56:36.482 --> 00:56:38.123
A little bit, yep.

861
00:56:38.383 --> 00:56:40.685
And we're single viewing it because...

862
00:56:42.003 --> 00:56:42.303
I don't know.

863
00:56:42.523 --> 00:56:43.623
New software.

864
00:56:43.643 --> 00:56:44.103
I didn't, yeah.

865
00:56:44.123 --> 00:56:44.824
Different to you.

866
00:56:45.124 --> 00:56:49.605
And so anyway, we decided to kick it old school and just move forward.

867
00:56:49.725 --> 00:56:51.885
And, you know, I think I like it.

868
00:56:52.285 --> 00:56:52.505
Yep.

869
00:56:52.525 --> 00:56:57.566
So we talked about talking about your new content.

870
00:56:57.827 --> 00:56:58.347
Yeah.

871
00:56:58.367 --> 00:57:04.208
Started, you know, some content early in the journey of Podcastville before you even started selling anything like that.

872
00:57:04.348 --> 00:57:07.969
And now you're going back to the roots a little bit and creating.

873
00:57:08.029 --> 00:57:08.429
Yeah.

874
00:57:09.269 --> 00:57:12.530
Yeah, so, I mean, we talked already about small business storytellers.

875
00:57:15.131 --> 00:57:19.472
Once I started doing podcasting, then I got busy doing other people's podcasts.

876
00:57:19.872 --> 00:57:20.612
Right.

877
00:57:20.972 --> 00:57:26.014
And the most common question I've gotten over the last five years is like, oh, well, what's your podcast?

878
00:57:26.634 --> 00:57:32.195
And it's really easy for me to say, well, we're producing 15 shows or 20 shows.

879
00:57:32.235 --> 00:57:34.796
Like, you know, I'm kind of the guy behind the guy.

880
00:57:34.816 --> 00:57:35.616
You just dodge it.

881
00:57:35.896 --> 00:57:36.737
Yeah, yeah.

882
00:57:36.917 --> 00:57:37.317
And it's...

883
00:57:38.317 --> 00:57:42.040
it's easy to dodge it in a way that like shows like, Hey, we know what we're doing.

884
00:57:43.060 --> 00:57:47.344
Um, the problem is I'm always thinking of ideas for content.

885
00:57:47.444 --> 00:57:47.624
Yeah.

886
00:57:48.164 --> 00:57:55.890
Um, and there was actually a moment in the last like two months where, uh, I was up, um, really late.

887
00:57:56.350 --> 00:57:59.272
I was up pretty much all night and this was not because we had just had a child.

888
00:57:59.292 --> 00:58:00.193
It was actually unrelated.

889
00:58:00.213 --> 00:58:00.593
Yeah.

890
00:58:00.813 --> 00:58:03.514
But it was in the season of just having a child.

891
00:58:03.534 --> 00:58:04.014
Okay.

892
00:58:04.054 --> 00:58:06.155
But I couldn't sleep because my mind was racing.

893
00:58:06.175 --> 00:58:06.275
Okay.

894
00:58:06.375 --> 00:58:10.397
And it was – I had taken several weeks completely off of work.

895
00:58:10.437 --> 00:58:15.619
And so you kind of have – after – I feel like after like two weeks, you get really like the fresh brain.

896
00:58:15.639 --> 00:58:15.899
Yeah.

897
00:58:16.219 --> 00:58:16.560
Yeah, yeah.

898
00:58:17.620 --> 00:58:21.082
And I was up – You get a little bit after a long shower.

899
00:58:21.602 --> 00:58:21.782
Yeah.

900
00:58:21.942 --> 00:58:24.863
But the real fresh brain comes – Yeah, for sure.

901
00:58:25.063 --> 00:58:26.784
And I just remember thinking –

902
00:58:28.130 --> 00:58:34.973
We've had so many ideas and visions for business podcasts that we think would really help business owners grow.

903
00:58:35.834 --> 00:58:43.237
And I've been trying to get our high level clients to do these shows where I've been trying to like morph their shows into this.

904
00:58:43.557 --> 00:58:47.519
And there was kind of this moment of why am I trying to outsource my vision?

905
00:58:48.890 --> 00:58:49.511
Like why?

906
00:58:49.531 --> 00:58:51.314
And that was the thought that kept me up all night.

907
00:58:51.334 --> 00:58:52.916
That was what I did with you a little bit.

908
00:58:52.936 --> 00:58:53.136
Yeah.

909
00:58:53.156 --> 00:58:53.817
I want a podcast.

910
00:58:53.877 --> 00:58:54.538
Yeah, exactly.

911
00:58:54.558 --> 00:58:55.279
But you have the technology.

912
00:58:55.299 --> 00:58:56.561
Yeah, I would love to have a podcast.

913
00:58:56.581 --> 00:58:57.743
So you should start a podcast.

914
00:58:57.803 --> 00:58:59.625
Right.

915
00:58:59.886 --> 00:59:02.069
And so it was this thought of, huh, why...

916
00:59:03.138 --> 00:59:11.120
Why aren't we taking, at least taking a stab at creating the vision that we think the, there's a gap in the market for.

917
00:59:11.140 --> 00:59:21.302
Um, and so then actually the next day I found out that, uh, our, one of our biggest clients was like moving on.

918
00:59:21.902 --> 00:59:25.342
And so they were taking production back in house and we were ending on good terms.

919
00:59:25.362 --> 00:59:28.183
And they were saying like, we've, you know, we've worked with them for a couple of years and.

920
00:59:28.943 --> 00:59:33.844
help them in a lot of ways, but they're like, we're going to bring, you know, we have this person that's a producer and different things.

921
00:59:34.044 --> 00:59:34.784
So it was fine.

922
00:59:35.665 --> 00:59:43.887
Um, but it was interesting because it was this moment of, I was up all night and I was like, man, I think, I think we need to shift some things.

923
00:59:43.947 --> 00:59:54.109
And I was even beginning to think, I think we need to shift some team and personnel resources towards actually more story on original content, us creating content, me hosting content.

924
00:59:58.650 --> 00:59:59.390
That's interesting.

925
00:59:59.931 --> 01:00:09.454
So, yeah, we're going to be shifting a lot of time towards kind of having this, like, third branch of story on within the next year.

926
01:00:09.474 --> 01:00:10.235
A lot of time?

927
01:00:10.275 --> 01:00:10.855
Like a third?

928
01:00:11.883 --> 01:00:15.144
Uh, 20% or, yeah, it's hard to put a percentage on it.

929
01:00:15.605 --> 01:00:16.865
Um, but significant resources.

930
01:00:16.885 --> 01:00:17.045
Yeah.

931
01:00:17.065 --> 01:00:24.068
I mean like we'll have a couple of team members that probably, you know, a majority of their job will be a story on content.

932
01:00:24.368 --> 01:00:30.630
Um, and so we're launching a show called on business and it's going to be three times a week interview show.

933
01:00:30.810 --> 01:00:31.110
Wow.

934
01:00:31.531 --> 01:00:37.113
Uh, really focused on like sharing stories of like the nuts, the nuts and bolts of, uh,

935
01:00:37.933 --> 01:00:39.514
Um, growing a business.

936
01:00:40.194 --> 01:00:48.516
Um, and I feel like actually like 10 years ago when I got into this, there was a million podcasts that were all like, we're going to tell business stories.

937
01:00:48.536 --> 01:00:50.497
We're going to do a bunch of interviews.

938
01:00:50.837 --> 01:00:51.177
Yeah.

939
01:00:51.217 --> 01:00:55.859
Like, you know, kind of like John Lee Dumas and, uh, a lot of people that followed him.

940
01:00:56.699 --> 01:01:02.861
And if you look at the business, the business charts now in podcast, um, platforms, um,

941
01:01:03.761 --> 01:01:09.304
There's actually not that many shows that are really focusing on doing really good business interviews.

942
01:01:10.805 --> 01:01:13.226
And so we kind of feel like there's a little bit of a gap right now.

943
01:01:13.246 --> 01:01:16.427
There's a lot of commentary on business.

944
01:01:16.647 --> 01:01:17.568
Right.

945
01:01:17.588 --> 01:01:23.731
But there's like a lot of like there's non-business podcasters that are saying their business people.

946
01:01:23.931 --> 01:01:24.311
Yeah.

947
01:01:24.532 --> 01:01:40.605
And then there's a lot of like really shallow origin story business shows, but there's not a lot that are like really going into like the nuts and bolts of revenue and profit margins and actually figuring out like what obstacles are you running into and different things like this.

948
01:01:41.446 --> 01:01:41.646
Yeah.

949
01:01:41.846 --> 01:01:47.511
And so kind of blending that with the experience that we have in podcasting of seeing what's working and what's not from behind the scenes.

950
01:01:48.251 --> 01:01:50.213
I feel like we're pretty uniquely positioned.

951
01:01:50.273 --> 01:01:50.593
And so.

952
01:01:50.613 --> 01:01:52.775
And who's the target audience, if you will, for the audience.

953
01:01:52.915 --> 01:01:55.076
I mean, target audience is going to be small business owners.

954
01:01:55.316 --> 01:01:57.116
So I would say they already have a business.

955
01:01:57.236 --> 01:01:58.497
Yeah, they already have a business.

956
01:01:58.517 --> 01:01:59.417
They're wanting to grow it.

957
01:02:00.137 --> 01:02:01.878
And they're probably running into some obstacles.

958
01:02:02.538 --> 01:02:06.940
And so this show will kind of be phase one of launching a network of

959
01:02:07.758 --> 01:02:10.299
podcasts focused on business owners.

960
01:02:10.359 --> 01:02:17.162
Cause again, there's not really a podcast network that is specifically focused on business owners.

961
01:02:17.603 --> 01:02:25.386
And so, um, we're going to be over the next year, we'll be taking our stab at, uh, creating some original content focused on helping businesses grow.

962
01:02:25.406 --> 01:02:32.470
Who you should call on is that what's that home services, business brand that owns all the like,

963
01:02:33.110 --> 01:03:02.354
electric doctor and this and that and oh i don't know oh there's there's one brand that owns like maybe it's a dozen different franchise okay operations yeah it's neighborly a neighborly okay got it and they've got like if you need a gutter guy you got a gutter guy if you need a remodel guy you got a remodel guy but they've got all these they've bought mostly the the brands and put them all as neighborly companies but there could be a neighbor podcast for sure

964
01:03:02.834 --> 01:03:03.094
Yeah.

965
01:03:03.134 --> 01:03:08.140
It's something like, yeah, it's an interesting thing where like there's, there's a lot of concepts of podcasts.

966
01:03:08.160 --> 01:03:13.787
There's probably five or six different show concepts that I've been really excited about in my mind.

967
01:03:13.807 --> 01:03:15.989
And I've kind of been like, who's going to do this.

968
01:03:16.888 --> 01:03:19.830
And so now it's kind of this like, huh, maybe we're supposed to do this.

969
01:03:19.850 --> 01:03:20.690
Yeah.

970
01:03:20.731 --> 01:03:30.096
Um, the, we, we've kind of always separated our business of like, I think when you get into podcasting, you need to know, um, what type of podcast you have.

971
01:03:30.337 --> 01:03:32.918
And I think there's, there's three types of podcasts.

972
01:03:32.938 --> 01:03:34.259
There's the hobby podcast.

973
01:03:34.639 --> 01:03:34.840
Okay.

974
01:03:35.360 --> 01:03:38.442
Um, which I would say is like mine.

975
01:03:39.082 --> 01:04:01.970
i i not not mine's approaching maybe uh so there's the hobby podcast there's the podcast that supports a business that's the the hobby podcast is more the like i really love space rangers or trans yeah yeah exactly yeah yeah it's probably yeah exactly it's more stuff like that it's like you're probably doing it at home with your friends yeah exactly your podcast supports

976
01:04:03.530 --> 01:04:04.351
It expands my network.

977
01:04:04.391 --> 01:04:05.893
I get to meet interesting people all the time.

978
01:04:06.133 --> 01:04:07.734
And also you love doing it.

979
01:04:08.395 --> 01:04:10.457
It's connected to your business in really positive ways.

980
01:04:11.037 --> 01:04:14.220
And then the third way is a podcast that is the business.

981
01:04:14.881 --> 01:04:16.122
So this is your Rogan's.

982
01:04:16.423 --> 01:04:17.123
Jordan Harbinger.

983
01:04:17.183 --> 01:04:17.984
Jordan Harbinger.

984
01:04:18.484 --> 01:04:20.486
These people were like the model.

985
01:04:20.827 --> 01:04:21.227
Exactly.

986
01:04:21.267 --> 01:04:26.072
The model is grow listenership and then sell that listenership to sponsors.

987
01:04:26.692 --> 01:04:30.416
So their ROI that they're looking for is sponsorship.

988
01:04:31.858 --> 01:04:33.580
All three of them are totally different models.

989
01:04:34.121 --> 01:04:38.386
We have primarily focused on the model of podcasting that supports the business.

990
01:04:38.506 --> 01:04:42.430
And so from services, that's our sweet spot is helping...

991
01:04:43.251 --> 01:04:46.752
businesses build a podcast that in the long term will help them grow their business.

992
01:04:47.292 --> 01:05:01.097
This is a little bit of a shift for us where, yes, it will be connected to story on services, but we're going to be starting podcasts where, especially for this first podcast on business, we will be,

993
01:05:02.482 --> 01:05:05.624
you know, the podcast itself will be a business model.

994
01:05:05.764 --> 01:05:08.305
And so we, we have been, it's a whole new business.

995
01:05:08.385 --> 01:05:09.266
It's a whole new business.

996
01:05:09.346 --> 01:05:09.566
Yeah.

997
01:05:09.606 --> 01:05:13.248
It's literally going to be a different business than story on.

998
01:05:13.708 --> 01:05:18.250
Um, we've been, it sucks that it can't get some more sponsors or whatever.

999
01:05:18.310 --> 01:05:19.051
Yeah, exactly.

1000
01:05:19.111 --> 01:05:19.331
And he,

1001
01:05:20.110 --> 01:05:20.550
We'll kill it.

1002
01:05:20.790 --> 01:05:21.031
Yeah.

1003
01:05:21.111 --> 01:05:21.331
Yeah.

1004
01:05:21.511 --> 01:05:22.151
I mean, yeah.

1005
01:05:22.191 --> 01:05:23.272
And we'll give it a year.

1006
01:05:23.292 --> 01:05:24.973
Like we'll, we'll give it time.

1007
01:05:25.913 --> 01:05:28.395
Um, and we feel very optimistic about it.

1008
01:05:28.415 --> 01:05:28.515
Yeah.

1009
01:05:29.175 --> 01:05:37.120
Uh, and we have, you know, been able to talk with a couple of different companies and been able to secure a pretty sizable sponsorship to like cover the first year.

1010
01:05:37.160 --> 01:05:40.621
handful of months of like production advertising, different things.

1011
01:05:40.661 --> 01:05:49.843
So I feel like we're going to be able to do it well with our experience of kind of saying like, let's launch this thing at a 10 out of 10, because we kind of know what that looks like.

1012
01:05:50.703 --> 01:05:54.184
Um, but it's still, we're launching a totally new business.

1013
01:05:54.204 --> 01:05:55.285
You can't make people do stuff.

1014
01:05:55.465 --> 01:05:56.085
No, exactly.

1015
01:05:56.125 --> 01:05:56.265
Yeah.

1016
01:05:56.285 --> 01:05:57.125
Your podcast.

1017
01:05:57.245 --> 01:05:57.445
Yeah.

1018
01:05:57.485 --> 01:05:58.065
And it'll help.

1019
01:05:58.205 --> 01:06:00.386
I mean, we talked earlier about the marketing and sales stuff.

1020
01:06:00.766 --> 01:06:10.289
Um, you know, this will be connected to story on, it will ideally help with some of the marketing of, you know, just exposure for our brand because story on will also be sponsoring the show.

1021
01:06:11.109 --> 01:06:14.170
Um, but it still is, we're launching a totally new business.

1022
01:06:14.510 --> 01:06:16.371
Um, and even though we know podcasting, we're still.

1023
01:06:17.131 --> 01:06:18.612
launching a new effort in a new model.

1024
01:06:19.392 --> 01:06:21.753
Well, I think you'll do great.

1025
01:06:21.793 --> 01:06:24.454
My talent sniffer suggests you've got a good opportunity there.

1026
01:06:25.195 --> 01:06:34.799
The question that's been noodling on my mind is kind of back to your core demographic, those small businesses that have a podcast that supports the small business.

1027
01:06:35.639 --> 01:06:43.483
Like, would I listen to the sponsors that advertise on Joe Rogan or Dark Horse Podcast or Jordan Harbinger or whatever?

1028
01:06:44.063 --> 01:06:55.129
like they're national brands that are selling you nutrition supplements or new beds with fancy adjustable heat or elevation or whatever.

1029
01:06:55.149 --> 01:06:56.270
But they're national brands.

1030
01:06:56.930 --> 01:07:00.412
But most smaller businesses, service businesses especially, are –

1031
01:07:01.132 --> 01:07:03.173
or very geographic.

1032
01:07:03.693 --> 01:07:14.379
And I guess my question is ultimately, do you have to have a national marketplace to advertise or to do a podcast that makes sense for your business?

1033
01:07:14.439 --> 01:07:21.402
If you're Joe's Garage Door Company with one location in Northern Colorado, does that potentially make sense?

1034
01:07:21.722 --> 01:07:22.022
Yeah.

1035
01:07:22.422 --> 01:07:24.063
So I don't think so.

1036
01:07:24.864 --> 01:07:29.266
And I think that historically...

1037
01:07:31.110 --> 01:07:39.227
You have to, there's kind of been the thought around sponsorship and business podcasts of a lot of business owners say, we don't want to have a sponsor.

1038
01:07:41.927 --> 01:07:42.127
Right.

1039
01:07:42.287 --> 01:07:44.268
Because like we don't want to water down our audience.

1040
01:07:44.828 --> 01:07:54.290
Um, one of our clients, Alex Hermosey, we, I was talking with him and we were talking about like, what would it look like to bring a sponsor on?

1041
01:07:54.470 --> 01:07:56.071
Because I was like, your audience is big enough.

1042
01:07:56.251 --> 01:08:01.712
And I'll, I'll, I'll disclaimer this with all the numbers I'm about to mention are made up for the sake of this story.

1043
01:08:02.453 --> 01:08:05.694
Um, but Alex is a more brilliant business brain than me.

1044
01:08:06.154 --> 01:08:10.575
Um, you know, they, he's built multiple hundred million dollar companies and he's very smart.

1045
01:08:11.275 --> 01:08:19.000
And so we were talking about it and we were like, okay, so let's say that American Express wanted to sponsor your show for a hundred thousand dollars.

1046
01:08:19.060 --> 01:08:19.300
Right.

1047
01:08:20.420 --> 01:08:27.404
Um, the only reason they want to do that is because American Express knows they can turn that a hundred thousand dollars into a million dollars.

1048
01:08:27.845 --> 01:08:28.045
Right.

1049
01:08:28.525 --> 01:08:35.809
They, they know that many more small businesses to sign up to accept American Express if nothing else.

1050
01:08:36.089 --> 01:08:36.270
Yeah.

1051
01:08:36.310 --> 01:08:38.951
For them, it's a, it's a math, it's a math problem.

1052
01:08:38.971 --> 01:08:39.211
Right.

1053
01:08:39.651 --> 01:08:40.092
Um, yeah.

1054
01:08:41.192 --> 01:08:42.813
So for them, it makes perfect sense.

1055
01:08:42.873 --> 01:08:52.040
The only reason they can do that is because they have a sophisticated enough business model on the back end to be able to turn $100,000 of exposure into a million dollars of revenue.

1056
01:08:54.281 --> 01:08:59.085
Most podcasters are looking at the value of their show at that $100,000.

1057
01:09:00.700 --> 01:09:05.782
They're saying, okay, how much can I get from sponsors as opposed to how much are the sponsors getting out of me?

1058
01:09:06.622 --> 01:09:12.684
So in reality, like if American Express sponsored Alex's show, he might be like, cool, I made $100,000.

1059
01:09:12.724 --> 01:09:15.204
American Express, they're sitting back there, cool, we made a million.

1060
01:09:15.925 --> 01:09:19.846
So what if podcasters or business owners begin to realize...

1061
01:09:21.101 --> 01:09:22.442
Oh, my show is worth a million dollars.

1062
01:09:23.003 --> 01:09:24.924
How much revenue could I pull out of my show?

1063
01:09:25.524 --> 01:09:32.670
So in one sense, I think that there's a lack of perspective to where some people are shortcutting themselves.

1064
01:09:32.870 --> 01:09:36.833
And so the impact of that is they say, we don't want any sponsors.

1065
01:09:37.534 --> 01:09:39.415
We just want it to connect to our business.

1066
01:09:40.176 --> 01:09:45.339
However, most business shows are not doing a super good job.

1067
01:09:46.240 --> 01:09:49.841
at like connecting back to their business in a clear way.

1068
01:09:50.501 --> 01:09:56.823
So the only reason American express can do that is because they, they know how everybody uses credit card.

1069
01:09:56.843 --> 01:09:57.023
Yeah.

1070
01:09:57.063 --> 01:09:59.523
Like they have the model there.

1071
01:10:00.043 --> 01:10:07.605
Um, so that's where I think it's interesting where, um, I think you can absolutely have sponsors on your show.

1072
01:10:08.525 --> 01:10:14.647
I mean, you've talked about like you have, you know, thousands of local people that are interacting with your brand in some way.

1073
01:10:15.567 --> 01:10:15.727
Um,

1074
01:10:16.547 --> 01:10:20.351
I would maybe advise from having like Vistage sponsor your show.

1075
01:10:20.371 --> 01:10:21.311
Do not do that.

1076
01:10:22.613 --> 01:10:26.476
Sorry, just because they're probably a mastermind competition.

1077
01:10:26.496 --> 01:10:26.596
Yeah.

1078
01:10:27.096 --> 01:10:33.041
But I think that, um, there's no reason, like the only time I hate ads are when they're not relevant.

1079
01:10:33.142 --> 01:10:33.682
Hmm.

1080
01:10:34.002 --> 01:10:35.223
Uh, we just had a baby.

1081
01:10:35.703 --> 01:10:41.267
So in the last nine months I was perfectly fine seeing stroller ads because we were shopping for a stroller.

1082
01:10:41.647 --> 01:10:43.508
Now I'm not, so I don't want to see those.

1083
01:10:43.988 --> 01:10:49.692
But if you bring a relevant sponsor to your audience, it's like, that's great.

1084
01:10:50.352 --> 01:10:53.454
If you bring a random, a random sponsor.

1085
01:10:53.914 --> 01:10:58.657
So that, that's where I think like the long winded answer, the national versus local be relevant.

1086
01:10:58.777 --> 01:10:59.838
It's more about relevance.

1087
01:10:59.858 --> 01:11:00.058
Yeah.

1088
01:11:00.078 --> 01:11:00.278
Yeah.

1089
01:11:00.458 --> 01:11:02.719
And so, um, talk to me a bunch, a bunch of stuff.

1090
01:11:02.840 --> 01:11:08.303
Like I actually liked the idea of possibly buying supplements or maybe a bed sometimes.

1091
01:11:08.343 --> 01:11:08.463
Yeah.

1092
01:11:08.563 --> 01:11:13.846
But like for you, like I, it's like business owners, aspiring business owners.

1093
01:11:13.906 --> 01:11:22.511
So, uh, as a good, uh, transition, frankly, to the purpose driven questions from purpose driven wealth management.

1094
01:11:23.052 --> 01:11:27.915
Thank you to purpose driven wealth of thriving for sponsoring our purpose driven questions segment.

1095
01:11:27.935 --> 01:11:28.475
Um,

1096
01:11:28.743 --> 01:11:33.564
At Purpose Driven Wealth, they believe financial clarity leads to a life of contentment and purpose.

1097
01:11:34.504 --> 01:11:42.026
Their mission is to help guide clients using a values-driven, stewardship-based approach focused on provision, contentment, and enjoyment.

1098
01:11:43.086 --> 01:11:53.948
With more than a century of experience, Thriven helps individuals and families navigate life and business transitions and prepare for the future while creating space to live generously and give back in meaningful ways.

1099
01:11:55.025 --> 01:12:03.410
To learn more about purpose-driven wealth, please call 970-330-7411 for a complimentary initial consultation.

1100
01:12:04.350 --> 01:12:05.571
And now, on to the questions.

1101
01:12:06.552 --> 01:12:22.540
I heard on the fly over podcast this morning that of the 5 million or so, 5 million plus wealth people in the US, about 350 million or whatever, there's 5 million people that have 5 million plus.

1102
01:12:23.301 --> 01:12:26.623
And 3 million of them are small business owners.

1103
01:12:26.923 --> 01:12:27.343
Interesting.

1104
01:12:28.012 --> 01:12:33.356
So 60% of people with $5 million or more own their own business.

1105
01:12:33.756 --> 01:12:34.217
Interesting.

1106
01:12:34.597 --> 01:12:35.438
It's not surprising.

1107
01:12:35.578 --> 01:12:36.599
So it's still the path.

1108
01:12:37.019 --> 01:12:42.383
Like, unless you can inherit it, a small business is the best way to become a five millionaire.

1109
01:12:42.403 --> 01:12:44.084
Because a millionaire isn't going to do it anymore.

1110
01:12:44.204 --> 01:12:44.905
Yeah, for sure.

1111
01:12:46.126 --> 01:12:46.366
Yeah.

1112
01:12:46.546 --> 01:12:48.888
So anyway, that's relevant.

1113
01:12:49.228 --> 01:12:52.871
I've always thought that, like, for a show like yours, like...

1114
01:12:54.596 --> 01:12:59.880
I think it makes perfect sense for Crazy Carl's to be like, we want to sponsor two episodes a month.

1115
01:13:00.801 --> 01:13:01.281
Yeah.

1116
01:13:01.462 --> 01:13:06.466
Because almost everybody, I would say 70% of the people listening know who Crazy Carl's is.

1117
01:13:06.526 --> 01:13:07.506
Sure.

1118
01:13:07.687 --> 01:13:16.013
And so there's these hyper-local sponsors like that where it probably makes disproportionate sense to sponsor local shows.

1119
01:13:16.694 --> 01:13:20.297
And you do fresh content on November's...

1120
01:13:21.324 --> 01:13:22.104
I think you can.

1121
01:13:22.124 --> 01:13:30.987
And I mean, that's the fun thing with the technology behind it is like, well, you and you guys are hosted on flight cast, which nobody in the audience probably cares about.

1122
01:13:31.007 --> 01:13:32.987
But this is just how the content is distributed.

1123
01:13:33.827 --> 01:13:39.509
But yeah, I mean, it's it's possible to say, OK, here's our November sponsor and then to swap that out for for December.

1124
01:13:39.529 --> 01:13:39.589
So.

1125
01:13:40.769 --> 01:13:47.912
I think that's where there is the capability to have hyper local, hyper seasonal sponsors like that.

1126
01:13:48.012 --> 01:13:50.533
Or you could do per episode and they're baked into the episode.

1127
01:13:50.553 --> 01:14:00.058
So I think the thing is you have options and the kind of like closing point with this is a lot of business owners that have shows think.

1128
01:14:01.257 --> 01:14:02.678
Oh, we don't, we can't have sponsors.

1129
01:14:02.738 --> 01:14:04.718
It'll water down our message.

1130
01:14:04.738 --> 01:14:06.459
Just don't have a competitor sponsor.

1131
01:14:06.859 --> 01:14:15.803
But like, if you have relevant sponsors that are actually adding value, if you're just trading, like you're just trading like $20 for a sponsor, then like, that's not worth it.

1132
01:14:16.283 --> 01:14:19.144
If you have somebody that's a good sponsor, it's like, that can be great.

1133
01:14:19.204 --> 01:14:23.986
One of my favorite stories from the last 12 months or so is a Reed Miller.

1134
01:14:24.006 --> 01:14:26.027
One of my good friends.

1135
01:14:26.047 --> 01:14:26.848
That's awesome.

1136
01:14:26.868 --> 01:14:27.068
Yeah.

1137
01:14:27.208 --> 01:14:29.689
So he was on like a year ago or something.

1138
01:14:29.749 --> 01:14:30.089
I don't know.

1139
01:14:30.849 --> 01:14:47.074
And a guy contacted me and was like, Hey, uh, stumbled across your podcast with Reed when I was looking for a Medicare person for, um, my parents and listen, I thought I would tune in for 10 minutes and listen to the whole thing.

1140
01:14:47.094 --> 01:14:47.694
It was awesome.

1141
01:14:47.754 --> 01:14:50.935
And listening for a while and like,

1142
01:14:52.300 --> 01:14:53.441
I thought about leaving my job.

1143
01:14:53.461 --> 01:14:58.665
I wonder if you wanted to like meet up, talk about entrepreneurship and like what it really takes and things.

1144
01:14:58.745 --> 01:15:01.507
And it's like, that's what this podcast is for.

1145
01:15:01.827 --> 01:15:03.489
It gives credibility to this guest.

1146
01:15:03.829 --> 01:15:06.431
It maybe activates a new entrepreneur.

1147
01:15:06.531 --> 01:15:06.771
Yeah.

1148
01:15:07.031 --> 01:15:08.192
Like what's better than that?

1149
01:15:08.713 --> 01:15:09.193
Yeah.

1150
01:15:09.433 --> 01:15:17.399
I think the most common scenario with podcasting is after you've been doing it for at least a year, typically we tell all of our clients this,

1151
01:15:18.728 --> 01:15:22.291
Uh, you're going to have some sales call or some phone call.

1152
01:15:22.511 --> 01:15:22.731
Yeah.

1153
01:15:23.192 --> 01:15:26.695
Um, and we tell our clients like create your show for one person.

1154
01:15:26.835 --> 01:15:28.676
Like if only one person listens.

1155
01:15:28.816 --> 01:15:29.037
Yeah.

1156
01:15:29.857 --> 01:15:33.260
Uh, but over the next year you get a phone call and they say, I listened to everything.

1157
01:15:34.181 --> 01:15:35.822
I didn't comment on social media.

1158
01:15:35.842 --> 01:15:36.683
Right.

1159
01:15:36.883 --> 01:15:39.205
I didn't share it saying this is the best podcast ever.

1160
01:15:39.225 --> 01:15:41.367
Cause I'm kind of shy, but I want to hire you to.

1161
01:15:41.827 --> 01:15:42.067
Yeah.

1162
01:15:42.187 --> 01:15:43.428
And yeah, exactly.

1163
01:15:43.448 --> 01:15:46.670
And they're like, but I've listened to you for 30 hours over the last year.

1164
01:15:47.371 --> 01:15:50.393
Um, and that, that's who you want to create it for.

1165
01:15:50.493 --> 01:15:51.834
And that stuff happens all the time.

1166
01:15:52.354 --> 01:15:54.296
But a lot of people stop short of that.

1167
01:15:54.356 --> 01:15:59.780
And so I'm, you know, you've been doing this long enough to where it's probably a fairly frequent.

1168
01:16:00.440 --> 01:16:05.502
experience for you to hear some version of people that are like, oh yeah, I've been listening for a while.

1169
01:16:05.602 --> 01:16:07.343
And because of that, I did X, Y, and Z.

1170
01:16:07.363 --> 01:16:10.184
And it's this moment of like, oh, this is why things like this.

1171
01:16:10.384 --> 01:16:15.446
I ran into Mary McKnight at the food truck rally a couple of weeks ago.

1172
01:16:16.427 --> 01:16:22.950
And, uh, she and her husband, Brian came on two years ago or something like that.

1173
01:16:23.270 --> 01:16:28.532
And, uh, the first 40 minutes I had learned that they own property in Patagonia in North Chile.

1174
01:16:29.472 --> 01:16:33.556
And so we spent like 40 minutes talking about Chile and Patagonia and their whole journey there.

1175
01:16:33.736 --> 01:16:35.497
And I was like super fascinated.

1176
01:16:36.038 --> 01:16:37.159
And she's like, you know what?

1177
01:16:37.900 --> 01:16:44.345
We had two or three people contact us that heard us on your podcast and hire us to their backyard.

1178
01:16:44.545 --> 01:16:44.786
Yeah.

1179
01:16:45.006 --> 01:16:46.287
I was like, that's awesome.

1180
01:16:46.327 --> 01:16:46.507
Yeah.

1181
01:16:46.948 --> 01:16:49.590
You know, just because they liked, because I love.

1182
01:16:49.990 --> 01:16:51.431
Mary and Brian are awesome.

1183
01:16:51.471 --> 01:17:02.097
They deserve to be celebrated and share that story of young adventurers that bought property in Chile in 2012, five years before there was power to their valley.

1184
01:17:02.677 --> 01:17:03.678
That's a cool story.

1185
01:17:05.139 --> 01:17:05.319
Here.

1186
01:17:05.519 --> 01:17:06.659
All right, let's try some chips.

1187
01:17:07.260 --> 01:17:10.602
We're going to move on to the purpose-driven questions after that.

1188
01:17:10.622 --> 01:17:14.844
This is, oh, by the way, of working the sponsorship into the conversation.

1189
01:17:19.240 --> 01:17:40.005
but you have access to that little pool there i had the privilege of trying some iterations of your sauce that's right you were here with some of those samples i i like that i like them i don't it's hard to compare them because it was months ago but i know that what i'm trying now is good so thanks to paul at matador mexican grill for those iterations you can get your own crazy ginger

1190
01:17:41.587 --> 01:17:42.748
hot sauce at Matador.

1191
01:17:43.148 --> 01:17:43.428
Nice.

1192
01:17:43.648 --> 01:17:46.950
You have some right in there, as well as some local experience sunglasses.

1193
01:17:46.970 --> 01:17:47.191
Perfect.

1194
01:17:47.211 --> 01:17:48.151
A couple extra pairs.

1195
01:17:48.892 --> 01:17:49.572
I thought it was out.

1196
01:17:51.894 --> 01:18:09.585
So, we've talked a bit about purpose-y stuff already, but, like, I guess one of the questions I would be thoughtful of is your 35 or 42 days or something out from fatherhood has your purpose...

1197
01:18:11.553 --> 01:18:33.894
changed on a day-to-day basis in that time i don't know if the purpose has but i think the perspective has so we had um we had a moment where so we went in for like a a checkup with our midwife and they ended up recommending not out of any emergency but out of precaution that

1198
01:18:37.558 --> 01:18:42.880
What that initially meant is that the end of that routine doctor's appointment ended in them saying...

1199
01:18:44.303 --> 01:18:48.464
You should walk across the street to the hospital and you're going to have this baby today.

1200
01:18:49.605 --> 01:18:53.026
And so our, you know, my mother-in-law was with us, which was wonderful.

1201
01:18:53.606 --> 01:18:58.588
And so Lacey and her mom walked across the street to go check into the hospital.

1202
01:18:58.708 --> 01:19:00.788
And I drove home to get our hospital bags.

1203
01:19:00.808 --> 01:19:01.028
Right.

1204
01:19:01.629 --> 01:19:05.310
And, um, I joked with Lacey, I needed designated driver driving home.

1205
01:19:05.390 --> 01:19:08.891
Cause I was like, I was crying and just very emotional about it.

1206
01:19:08.931 --> 01:19:10.932
Cause it was, it wasn't this progressive thing.

1207
01:19:10.992 --> 01:19:11.632
It was part of you.

1208
01:19:11.652 --> 01:19:11.912
Like, yeah.

1209
01:19:12.692 --> 01:19:14.674
don't have it before I get back.

1210
01:19:14.854 --> 01:19:19.938
It wasn't that the thought was very much, um, Oh, but her health perhaps.

1211
01:19:20.018 --> 01:19:22.680
Well, it was, I love my business.

1212
01:19:23.340 --> 01:19:24.501
I could lose all my clients.

1213
01:19:25.782 --> 01:19:27.363
I could, I love my family.

1214
01:19:28.424 --> 01:19:32.748
Um, if I got cut off from my family, if I had to start over with all my friends, right?

1215
01:19:33.488 --> 01:19:34.529
Take my left hand.

1216
01:19:35.029 --> 01:19:36.050
All of that stuff.

1217
01:19:36.090 --> 01:19:41.735
The only thing that, that mattered was like, I want Lacey to be healthy and I want a healthy baby.

1218
01:19:41.775 --> 01:19:41.935
Yeah.

1219
01:19:41.955 --> 01:19:42.095
Yeah.

1220
01:19:42.606 --> 01:20:02.127
And so it was this interesting perspective shift where it wasn't that these other things, like, yeah, it wasn't that these other things like don't matter, but it was this, like, this thing of like this elevated of like this feeling of like providing for family and, you know, the future of now another person other than.

1221
01:20:02.648 --> 01:20:05.569
you know, me and my spouse, I think just the perspective changed.

1222
01:20:05.729 --> 01:20:20.753
And I think there's just an excitement around being able to provide for, um, whatever, whatever Brooklyn wants to become in her life, being able to hopefully like resource and guide her along that path that that's exciting and fun.

1223
01:20:21.613 --> 01:20:25.714
You know, falling in love and getting married is a really special thing, right?

1224
01:20:27.410 --> 01:20:29.134
We've both done that over the seasons.

1225
01:20:29.154 --> 01:20:29.255
Yeah.

1226
01:20:29.275 --> 01:20:33.204
You know, Jill and I haven't become parents, but I have to think that

1227
01:20:36.045 --> 01:20:45.247
like, like Lacey's a career woman too, or has been, I don't know how much time she's got off or planned or whatever, but like, she can kind of take care of herself.

1228
01:20:45.907 --> 01:20:47.327
You can kind of take care of yourself.

1229
01:20:47.367 --> 01:20:49.727
You guys got together in your mid to late twenties.

1230
01:20:50.047 --> 01:20:50.328
Right.

1231
01:20:51.148 --> 01:20:54.028
Um, but the baby can't know.

1232
01:20:54.268 --> 01:20:56.429
So it's a whole shift in that.

1233
01:20:56.509 --> 01:20:57.889
What are my responsibilities?

1234
01:20:58.189 --> 01:20:58.529
Yeah.

1235
01:20:59.349 --> 01:20:59.549
Yeah.

1236
01:20:59.569 --> 01:21:00.469
It's very interesting.

1237
01:21:00.489 --> 01:21:04.290
Uh, the baby cares nothing about my schedule, right?

1238
01:21:04.310 --> 01:21:04.610
Right.

1239
01:21:06.055 --> 01:21:10.165
But, yeah, I mean, it's just a perspective shift, and I think that I've...

1240
01:21:12.022 --> 01:21:14.344
I've always felt like you can't unsee perspective.

1241
01:21:14.524 --> 01:21:21.709
And this is, this is part of the reason that Lacey and I have always loved traveling and just going to like, people ask me like, well, what country's on your bucket list?

1242
01:21:21.849 --> 01:21:24.952
And it's like, I just want to see something.

1243
01:21:24.972 --> 01:21:29.035
I just want to be around people that live differently than we do.

1244
01:21:29.315 --> 01:21:29.875
Yeah.

1245
01:21:29.895 --> 01:21:34.579
Um, because I feel like you shift, you shift in perspective and American standards.

1246
01:21:34.619 --> 01:21:38.702
We have a very small house to be like raising a family and, um,

1247
01:21:39.442 --> 01:21:43.225
Uh, and you know, when we come back from Europe, we're like, we live in a mansion.

1248
01:21:43.325 --> 01:21:43.605
Right.

1249
01:21:44.045 --> 01:21:47.327
Um, and the rest of the world lives in much smaller mansions.

1250
01:21:47.708 --> 01:21:54.032
Um, so I, I think it's all perspective and perspective sticks with you and like really impacts you.

1251
01:21:54.072 --> 01:21:59.375
And I think that that's, that's been a big, that's probably been the biggest word over the last like six weeks.

1252
01:21:59.435 --> 01:22:00.596
It's just perspective shift.

1253
01:22:01.656 --> 01:22:01.836
Um, yeah.

1254
01:22:03.280 --> 01:22:23.201
So I guess probably in our first podcast, which was like in our first 10 episodes or so of the local experience, but we talked about like kind of your faith background and you kind of rose to some level of prominence by bringing together like a big group of teenager Christian kids for some concert-y kind of thing.

1255
01:22:23.261 --> 01:22:23.582
Yeah.

1256
01:22:23.902 --> 01:22:25.444
Remind me the name it had?

1257
01:22:25.864 --> 01:22:27.307
Yeah, that name was Thirst.

1258
01:22:28.509 --> 01:22:34.480
And between when I was 16 and when I was probably 21, we did probably...

1259
01:22:38.707 --> 01:22:45.170
15 or 16 of these kind of like, uh, region wide worship events in Northern Colorado.

1260
01:22:45.211 --> 01:22:53.675
And then we did another like probably 10 or 12 across the country in different states of bringing Christians together of different backgrounds.

1261
01:22:53.955 --> 01:22:54.175
Yeah.

1262
01:22:54.335 --> 01:23:00.579
So different denominations and, um, kind of bringing together to like activate and don't be like weirded out by you.

1263
01:23:00.619 --> 01:23:01.079
Yeah.

1264
01:23:01.139 --> 01:23:01.339
Yeah.

1265
01:23:01.479 --> 01:23:02.160
Yeah, exactly.

1266
01:23:02.180 --> 01:23:06.884
It was very much like we all have differences, but we also have some pretty big similarities.

1267
01:23:07.004 --> 01:23:07.204
Yeah.

1268
01:23:08.405 --> 01:23:14.311
And that was for me a big piece of beginning to see that I really love storytelling and I love bringing people together.

1269
01:23:14.371 --> 01:23:15.332
And I can do stuff.

1270
01:23:15.932 --> 01:23:16.213
Yeah.

1271
01:23:16.913 --> 01:23:21.337
It sounds like, I imagine, you were talking about the agency of thinking that you can do stuff earlier.

1272
01:23:21.377 --> 01:23:21.678
Yeah.

1273
01:23:21.938 --> 01:23:22.098
Yeah.

1274
01:23:22.138 --> 01:23:22.939
I don't know why.

1275
01:23:22.959 --> 01:23:25.741
I do not know why at 16 years old.

1276
01:23:26.662 --> 01:23:29.664
I, and I mean, it really was like a God given vision.

1277
01:23:29.704 --> 01:23:39.892
And I, I actually have physical photos, uh, now that I have the vision that I saw six months before those photos were taken.

1278
01:23:39.952 --> 01:23:40.232
Right.

1279
01:23:40.252 --> 01:23:43.935
So it really was this like supernatural, like I saw a vision of this thing happening.

1280
01:23:43.955 --> 01:23:44.155
Yeah.

1281
01:23:44.435 --> 01:23:50.940
And then, you know, I remember gathering friends together in my parents' living room and saying, Hey, here's what I feel like we're supposed to do.

1282
01:23:50.980 --> 01:23:52.201
Let's figure out how to do this.

1283
01:23:52.921 --> 01:23:55.503
And we started a nonprofit organization and, um,

1284
01:23:56.043 --> 01:24:01.207
It went very well by any means and, you know, impacted a lot of people.

1285
01:24:02.288 --> 01:24:03.909
And that was really amazing.

1286
01:24:04.129 --> 01:24:13.175
And so it was very much bigger than me, but also I think back often to— Kind of a minor miracle in some ways.

1287
01:24:13.235 --> 01:24:13.536
Yeah.

1288
01:24:13.576 --> 01:24:16.578
Just how explosive it became the age before—

1289
01:24:17.278 --> 01:24:18.659
Even much social media.

1290
01:24:18.739 --> 01:24:23.740
Yeah, no, like, I mean, we promoted those events on MySpace and also, but also more so than that.

1291
01:24:23.760 --> 01:24:26.081
It was like, I remember learning graphic design.

1292
01:24:26.161 --> 01:24:26.861
Yeah, exactly.

1293
01:24:26.881 --> 01:24:36.084
Like, I remember making a promo video on Windows Movie Maker and going around and showing it at probably 15 different youth groups in town.

1294
01:24:36.644 --> 01:24:45.567
And then I remember designing, learning how to design flyers and designing flyers and Photoshop and printing, you know, raising, actually working.

1295
01:24:46.347 --> 01:24:50.848
landscaping to raise money to print like 5,000 flyers.

1296
01:24:50.868 --> 01:24:55.169
And then I had like a team of people that in all the public schools that were going and putting them in lockers and stuff.

1297
01:24:55.429 --> 01:24:59.671
All this stuff that was organizing the distribution of that many flyers.

1298
01:24:59.691 --> 01:25:00.671
Yeah.

1299
01:25:00.791 --> 01:25:00.931
Yeah.

1300
01:25:00.951 --> 01:25:06.633
You couldn't do group texts, but you could do like group, uh, or I think you could do group texts up to like 10 people.

1301
01:25:06.673 --> 01:25:06.913
Right.

1302
01:25:07.573 --> 01:25:09.953
And so I remember having to have 300 people.

1303
01:25:10.013 --> 01:25:10.394
Yeah.

1304
01:25:10.614 --> 01:25:10.994
Yeah.

1305
01:25:11.014 --> 01:25:12.654
So it was all this interesting stuff.

1306
01:25:13.054 --> 01:25:14.975
Um, and, uh,

1307
01:25:15.875 --> 01:25:16.896
Yeah, I mean, really amazing.

1308
01:25:16.916 --> 01:25:25.520
But I've often thought back to why, like, and I need to have this conversation with my parents.

1309
01:25:25.540 --> 01:25:28.301
Like, what do they remember when I first came to them with the idea?

1310
01:25:28.341 --> 01:25:28.601
Yeah.

1311
01:25:28.961 --> 01:25:31.683
Because for whatever reason, when I came to my parents...

1312
01:25:32.662 --> 01:25:34.844
They did not squash the idea at all.

1313
01:25:34.884 --> 01:25:35.745
Yeah, yeah.

1314
01:25:35.765 --> 01:25:43.031
And I've often wondered back to how much that would have been potentially a very different path for me.

1315
01:25:43.091 --> 01:25:45.272
They were like, awesome, go do this.

1316
01:25:45.313 --> 01:25:45.593
Yeah.

1317
01:25:46.013 --> 01:25:48.315
And I think that was such an important moment for me.

1318
01:25:48.815 --> 01:25:49.676
Even if I would have failed.

1319
01:25:49.696 --> 01:25:50.096
Yeah.

1320
01:25:50.917 --> 01:25:52.499
They probably thought it would fail.

1321
01:25:52.719 --> 01:25:53.559
I assume so.

1322
01:25:53.580 --> 01:25:55.141
Like, they would be silly to not.

1323
01:25:55.281 --> 01:25:55.681
Right, right.

1324
01:25:55.701 --> 01:25:57.783
They would be silly to think it would succeed.

1325
01:25:57.843 --> 01:26:09.774
Well, I guess, like, I'm angling my question toward that end of, like, you just saw this kind of big dose of God's providence just kind of be dumped out on this whole endeavor of sorts.

1326
01:26:10.695 --> 01:26:11.055
And then...

1327
01:26:13.108 --> 01:26:21.534
like I'm sure you've heard that voice here and there and stuff, but you've had ups and downs and a bit of a roller coaster, even in the last 18 months.

1328
01:26:22.894 --> 01:26:31.780
Um, have you had other like moments like that, uh, along the journey really like, and maybe that didn't seem that providential.

1329
01:26:31.820 --> 01:26:34.242
It just seemed kind of what, and sometimes,

1330
01:26:35.775 --> 01:26:38.939
In the moment, that's what Providence feels like.

1331
01:26:38.979 --> 01:26:42.223
It's just the right next thing happened as it was supposed to.

1332
01:26:42.283 --> 01:26:43.185
Yeah, there definitely was.

1333
01:26:43.205 --> 01:26:44.266
We're going to talk about that.

1334
01:26:44.366 --> 01:26:44.927
Like, what's that?

1335
01:26:46.048 --> 01:26:48.271
There definitely have been other moments like that.

1336
01:26:48.391 --> 01:26:50.915
Going into college was a moment similar to where...

1337
01:26:53.389 --> 01:27:05.536
I didn't know what college I was going to, but I remember feeling like I was hearing a pretty clear inclination or voice of, uh, you're going to be a part of a prayer movement in college.

1338
01:27:06.076 --> 01:27:07.737
And I was like, well, I don't know where I'm going to college.

1339
01:27:08.357 --> 01:27:11.859
Um, and then in college, I got to the college I was at and there was no prayer movement.

1340
01:27:11.879 --> 01:27:15.661
And so we started one and it turned into this very large, very big thing.

1341
01:27:15.701 --> 01:27:22.205
And, um, and I also like ended up kind of in a situation where I had to very much step back from leadership and, um,

1342
01:27:22.825 --> 01:27:24.386
step back from starting things for a time.

1343
01:27:24.407 --> 01:27:26.468
And that was actually when I realized I wanted to go into business.

1344
01:27:27.589 --> 01:27:38.639
Um, and I think starting story on was a very similar moment where I felt this like internal kind of inclination movement and leaning, uh, this new podcast.

1345
01:27:39.099 --> 01:27:45.565
Yeah, I do think that I've been, um, I think in many ways I've been thinking about the slate.

1346
01:27:45.725 --> 01:27:47.127
I do think in many ways I've been, uh,

1347
01:27:48.756 --> 01:27:52.132
maybe less instinctual over the last five years.

1348
01:27:52.232 --> 01:27:53.136
Like I've maybe like,

1349
01:27:54.915 --> 01:28:20.620
tried less of my own ideas um and i mean in how we're telling these stories i don't feel like they're all my own ideas but i think yeah i think uh historically it's there's been these pretty big moments when i've trusted my own ideas and got or or things that i feel like are inspired well like this this concert this uh what was it called thirst yeah thirst and yeah some of these other things are totally out of the blue kind of yeah that's right

1350
01:28:20.940 --> 01:28:30.003
Yeah, so I do think that, I mean, I'm currently feeling like maybe I have quieted some of those voices.

1351
01:28:30.023 --> 01:28:30.663
Yeah, yeah, yeah.

1352
01:28:30.683 --> 01:28:34.184
And maybe, you know, I'm feeling more inspired to realize, like, you know what?

1353
01:28:34.204 --> 01:28:35.204
To your detriment, perhaps, almost.

1354
01:28:35.304 --> 01:28:38.565
Yeah, like, you know, it is worth trying.

1355
01:28:38.685 --> 01:28:39.945
And even if I try and fail.

1356
01:28:40.105 --> 01:28:40.745
I build stuff.

1357
01:28:41.006 --> 01:28:44.166
Yeah, like I should try and fail.

1358
01:28:44.727 --> 01:28:49.568
And so I've probably played it a little safer than I would imagine.

1359
01:28:49.588 --> 01:28:49.808
Yeah.

1360
01:28:50.008 --> 01:28:52.070
or maybe should over the last handful of years.

1361
01:28:52.090 --> 01:28:52.610
Fair enough.

1362
01:28:52.830 --> 01:28:53.711
Yeah.

1363
01:28:54.251 --> 01:29:06.280
We've already drank a couple of bourbons here, so I won't give you too much more before you go home with your new wife and baby, but I'll give you a taster of the WizCal, which is our spirit sponsor.

1364
01:29:06.761 --> 01:29:08.622
Shout out to Seed and Spirit Distilling.

1365
01:29:09.075 --> 01:29:10.556
I think I remember this from last time.

1366
01:29:10.576 --> 01:29:11.056
Funkworks.

1367
01:29:11.296 --> 01:29:12.057
Oh, that's cool.

1368
01:29:12.277 --> 01:29:16.499
Yeah, the new Funkworks, or the old Funkworks location, they'll have a tasting room soon.

1369
01:29:16.779 --> 01:29:17.179
Cheers.

1370
01:29:17.559 --> 01:29:23.663
And this is their Mezcal whiskey hybrid spirit.

1371
01:29:24.083 --> 01:29:25.103
Mezcal is interesting.

1372
01:29:25.504 --> 01:29:31.527
There's a place in Las Vegas, a Mezcal bar, and I ordered a Mezcal whiskey.

1373
01:29:32.945 --> 01:29:57.899
a mezcal old fashioned and it kind of came in this cup and then the top of it had this skull okay and it was a smoked mezcal old fashioned and then the skull the smoke was like coming out of the out of the skull nostrils it's like that's pretty cool that'll bring me back to this place one day just because of that skull like when i drink mezcal sometimes i think about those smoky old fashions that you get at fancy places like social or whatever yeah

1374
01:29:59.419 --> 01:30:03.440
And so I hope they're already serving the Wiz Cow Old Fashioned down there.

1375
01:30:03.501 --> 01:30:04.341
Yeah, just tasty.

1376
01:30:04.861 --> 01:30:05.321
It's a good one.

1377
01:30:05.341 --> 01:30:05.681
It's easy.

1378
01:30:06.361 --> 01:30:16.004
Do you have any local experiences, any crazy stories of the last three years or so since Seth Silver has been on the show?

1379
01:30:17.024 --> 01:30:17.945
Other than having a baby.

1380
01:30:18.705 --> 01:30:20.805
Yeah, having a baby has been a crazy experience.

1381
01:30:21.466 --> 01:30:24.226
I don't know.

1382
01:30:24.266 --> 01:30:25.707
We've spent like...

1383
01:30:27.030 --> 01:30:34.797
Last year we spent a, so there's the biggest podcast conference each year, uh, in the world is in London every day.

1384
01:30:35.117 --> 01:30:35.377
Oh yeah.

1385
01:30:35.778 --> 01:30:37.579
And so the last like three years.

1386
01:30:38.788 --> 01:30:40.348
We've gone and added time to it.

1387
01:30:40.368 --> 01:30:45.869
So like last year we spent a month or a little over a month in, um, yeah, in Europe.

1388
01:30:46.109 --> 01:30:46.409
Oh dang.

1389
01:30:46.710 --> 01:30:48.650
Um, and this year it was like two and a half weeks.

1390
01:30:48.870 --> 01:30:49.110
Dang.

1391
01:30:49.510 --> 01:30:51.290
Um, so that, that like, that's been fun.

1392
01:30:51.310 --> 01:30:55.811
Have you gotten some clients from that not to be your accountant or your, uh, yeah.

1393
01:30:55.931 --> 01:31:04.293
So, I mean, we've been, um, when we go to these podcast industry events, it's more, I would say it's more for relevance than it is for like client acquisition.

1394
01:31:04.393 --> 01:31:04.593
Yeah.

1395
01:31:04.973 --> 01:31:19.485
So it's more so like to connect, you know, I'll probably have 20 meetings over a three day period of different, you know, different owners of other podcast businesses where we're sitting down and getting to learn, you know, getting to kind of catch up and see what's happening.

1396
01:31:19.505 --> 01:31:21.727
Almost like an association of sorts.

1397
01:31:22.007 --> 01:31:24.669
Like there isn't really a podcaster's association per se.

1398
01:31:24.709 --> 01:31:26.471
Like there was a CPA's association.

1399
01:31:26.711 --> 01:31:27.051
Yes.

1400
01:31:27.071 --> 01:31:30.074
The podcast movement and stuff, but this is what you're talking about.

1401
01:31:30.254 --> 01:31:33.157
Yeah, so I think it's a lot more connection focused.

1402
01:31:33.477 --> 01:31:39.042
Now that we're doing more consulting, it's a little bit more acquisition focused because our audience is expanding a little bit.

1403
01:31:39.062 --> 01:31:39.683
You don't have anybody.

1404
01:31:39.903 --> 01:31:40.824
Yep.

1405
01:31:40.984 --> 01:31:42.185
So, yeah, I don't know.

1406
01:31:42.285 --> 01:31:42.725
I'll share.

1407
01:31:42.745 --> 01:31:45.508
What's that like to, like, be gone for a month?

1408
01:31:46.187 --> 01:31:47.048
It is interesting.

1409
01:31:47.148 --> 01:31:50.711
So, um, we, yeah, it was, it was awesome.

1410
01:31:50.831 --> 01:31:53.073
I definitely want to do it again and I want to do it slower.

1411
01:31:53.614 --> 01:31:53.914
Okay.

1412
01:31:53.934 --> 01:32:00.040
So we did it like, wait, we went to, so when we were gone for a month, we did, um, three off days.

1413
01:32:00.380 --> 01:32:01.261
We did Italy.

1414
01:32:02.122 --> 01:32:07.607
So we went into like Italy and to Milan and then went up to like Como and then went into Switzerland for a few days.

1415
01:32:08.347 --> 01:32:15.673
And then, yeah, we were in Zurich and then we went into Strasbourg, France, where we were for like eight days, which was our longest single time.

1416
01:32:16.414 --> 01:32:21.238
And then we went to Paris and then London for the podcasting event and then finished in Barcelona.

1417
01:32:21.418 --> 01:32:21.758
Oh, wow.

1418
01:32:23.820 --> 01:32:28.822
So I think one interesting story, it's not necessarily crazy, but it's unique.

1419
01:32:28.942 --> 01:32:35.085
So we, in the middle of that trip, we were in Strasbourg, France, which is right on the border of France and Germany.

1420
01:32:36.225 --> 01:32:37.826
It's French currently.

1421
01:32:38.106 --> 01:32:45.189
It has changed nationalities like four times in the last 150 years because of the wars.

1422
01:32:45.349 --> 01:32:47.230
And so it's very much like half German, half French.

1423
01:32:48.170 --> 01:32:49.491
And it's beautiful town.

1424
01:32:49.772 --> 01:32:53.455
We kind of wanted like, it sounds like a very walkable name actually.

1425
01:32:53.495 --> 01:32:53.715
Yeah.

1426
01:32:53.735 --> 01:32:56.857
Like we wanted like, it's one of the main like Christmas marketplaces.

1427
01:32:57.098 --> 01:33:05.264
We wanted a very walkable area, like walkable city, but not something huge to like spend for like eight or nine days.

1428
01:33:05.385 --> 01:33:09.708
And I, I worked, so I would like work, um, those days I was working.

1429
01:33:09.748 --> 01:33:11.350
And then in the evenings we'd walk around.

1430
01:33:11.610 --> 01:33:11.770
Yeah.

1431
01:33:12.190 --> 01:33:21.814
And so it was extremely nice to be in a town in another country long enough to kind of like, one, somewhat get bored.

1432
01:33:22.235 --> 01:33:22.735
Yeah.

1433
01:33:22.775 --> 01:33:24.536
Of like, I don't know, what do we want to do today?

1434
01:33:24.976 --> 01:33:28.638
And then two, get to like revisit a restaurant.

1435
01:33:28.978 --> 01:33:29.238
Right.

1436
01:33:29.378 --> 01:33:30.819
Which sounds like a simple thing.

1437
01:33:30.839 --> 01:33:31.099
Yeah.

1438
01:33:31.419 --> 01:33:33.600
But being in like another country and then being like.

1439
01:33:34.100 --> 01:33:36.161
Let's go back to the place we went to three days ago.

1440
01:33:36.181 --> 01:33:37.442
It was like actually really special.

1441
01:33:37.982 --> 01:33:41.904
And so there was this one night where we just like walked and we were like, we want to find like live music.

1442
01:33:42.564 --> 01:33:54.850
And we found some unimpressive pub and they had music and we crammed in there and there was, you know, maybe 50 people in a pub that's the size of your office.

1443
01:33:55.190 --> 01:33:55.670
Yeah.

1444
01:33:55.710 --> 01:33:59.332
And there was a older lady probably in her mid seventies and,

1445
01:34:00.212 --> 01:34:19.258
and a younger guy who was the lady was singing the guy was playing the accordion okay and for like two hours they just played music and sang and we didn't it was all in french yeah so we didn't really understand any of it yeah but you could like you could understand the emotion of it yeah um there were certain songs where it was like

1446
01:34:20.803 --> 01:34:22.184
that was about one of the world wars.

1447
01:34:22.304 --> 01:34:23.685
Like that was about world war two.

1448
01:34:23.745 --> 01:34:27.768
Like you could kind of understand like with the context of what had happened to this community.

1449
01:34:28.509 --> 01:34:29.890
And it was just like a beautiful night.

1450
01:34:30.130 --> 01:34:41.419
And so it was just a really fun, like getting to be in a hyper local space in another country, even though you don't understand, you don't understand the language at all.

1451
01:34:42.059 --> 01:34:46.283
Um, and just being able to spend a few hours, just like appreciating the culture,

1452
01:34:47.003 --> 01:34:48.583
Like that was, that was really special.

1453
01:34:48.624 --> 01:34:59.067
There's an old line and an Ani DeFranco song that like, it's something like people used to make a record as a record of an event of people being in a room playing music together.

1454
01:35:00.087 --> 01:35:13.291
And like that kind of memory in some ways, like there's 50 people in that room to be like included in that collection of people is a pretty, and it wasn't like a monumental

1455
01:35:15.117 --> 01:35:16.458
It wasn't monumental.

1456
01:35:16.498 --> 01:35:17.840
It didn't make news headlines.

1457
01:35:17.900 --> 01:35:19.021
It wasn't anything crazy.

1458
01:35:19.061 --> 01:35:26.428
And I think that there's something special about being able to draw meaning and purpose from these fairly nominal events.

1459
01:35:26.448 --> 01:35:28.170
And that... You know, we...

1460
01:35:31.533 --> 01:35:37.716
got the privilege to what for, I mean, we feel very grateful, but for many, it was like, we were on that trip.

1461
01:35:37.736 --> 01:35:40.678
We like, this is the trip of lifetime spending four or five weeks in Europe.

1462
01:35:40.698 --> 01:35:41.759
They've never imagined that.

1463
01:35:41.819 --> 01:35:42.099
Yeah.

1464
01:35:42.479 --> 01:35:50.203
And you know, one of the, one of the moments that stood out was this, uh, you know, night, night in a pub where we couldn't speak to anybody.

1465
01:35:50.223 --> 01:35:55.006
You're going to, uh, what's the name of the band I'm looking for?

1466
01:35:55.046 --> 01:35:57.407
The dude that thinks he's Jesus, but he's not quite.

1467
01:35:57.688 --> 01:35:58.208
Oh, I don't know.

1468
01:35:58.348 --> 01:35:59.208
It sounds interesting.

1469
01:35:59.228 --> 01:36:00.029
Yeah.

1470
01:36:00.509 --> 01:36:00.850
You too.

1471
01:36:00.870 --> 01:36:01.852
Oh, okay.

1472
01:36:01.912 --> 01:36:02.293
Bono.

1473
01:36:02.393 --> 01:36:02.714
Bono.

1474
01:36:02.874 --> 01:36:03.576
Yeah.

1475
01:36:04.337 --> 01:36:08.345
I would love to go to a couple of his shows and they're really quite incredible.

1476
01:36:09.067 --> 01:36:10.630
Uh, but after the first one, I was like,

1477
01:36:11.864 --> 01:36:15.727
I'm not going to say I'm Jesus, but I'm not going to say I'm Jesus either.

1478
01:36:15.767 --> 01:36:18.649
That's kind of his level of ego, it seems.

1479
01:36:18.949 --> 01:36:22.351
But it's not like because I went to the Formula One race or anything like that.

1480
01:36:22.371 --> 01:36:27.255
It's because I was in this little lonely pub and just came in there.

1481
01:36:27.535 --> 01:36:30.036
Next June, maybe, probably.

1482
01:36:31.217 --> 01:36:33.059
So Jill and I host in Sarah.

1483
01:36:33.079 --> 01:36:33.879
Did you ever meet Sarah?

1484
01:36:33.979 --> 01:36:35.060
I didn't meet Sarah, no.

1485
01:36:35.220 --> 01:36:36.281
Enrico from Italy?

1486
01:36:36.441 --> 01:36:36.941
Did you meet him?

1487
01:36:36.961 --> 01:36:37.942
Okay, I don't think so.

1488
01:36:38.403 --> 01:36:39.204
That was her brother.

1489
01:36:39.384 --> 01:36:42.729
So we hosted two siblings from the same family three years apart.

1490
01:36:42.950 --> 01:36:45.033
And Sarah is graduating high school next June.

1491
01:36:45.614 --> 01:36:46.876
And her dad has a motorcycle.

1492
01:36:48.153 --> 01:36:54.797
And so the theory is, I think we're going to do it probably, is go to Italy, Ravenna, two hours south of Venice.

1493
01:36:55.017 --> 01:36:55.278
Do it.

1494
01:36:55.838 --> 01:36:58.419
Hang out for maybe close to a week.

1495
01:36:59.040 --> 01:37:05.784
And then go up through Switzerland, go see Bettina in Switzerland in Zurich she's at now.

1496
01:37:05.924 --> 01:37:06.124
Yeah.

1497
01:37:06.584 --> 01:37:10.987
Maybe go see our current exchange from Julian in Stuttgart because it's not far really.

1498
01:37:11.547 --> 01:37:21.240
And then drop down to France to see Navart, who I used to work with down there, and then come back over the hills on the rugged road along the Mediterranean on...

1499
01:37:23.443 --> 01:37:31.270
Andrea's motorcycle, Sarah, and Enrico's dad, and have the most budget three-week Euro trip ever.

1500
01:37:31.490 --> 01:37:32.030
You should do it.

1501
01:37:32.531 --> 01:37:32.891
For sure.

1502
01:37:32.931 --> 01:37:36.454
Yeah, absolutely.

1503
01:37:36.534 --> 01:37:42.139
As long as airplane tickets are less than $1,200, because Trump hasn't invaded Iran.

1504
01:37:42.159 --> 01:37:43.320
Yeah.

1505
01:37:44.261 --> 01:37:45.842
Yeah, I'm very excited about it.

1506
01:37:45.882 --> 01:37:47.584
I'm very pro things like that.

1507
01:37:47.704 --> 01:37:48.364
Yeah, yeah.

1508
01:37:48.384 --> 01:37:48.664
We...

1509
01:37:52.361 --> 01:37:58.629
We've probably spent a disproportionate, like we've spent more money than Dave Ramsey would recommend on travel.

1510
01:37:58.809 --> 01:38:00.531
For sure.

1511
01:38:00.551 --> 01:38:02.433
But only a few international trips, kind of.

1512
01:38:02.894 --> 01:38:03.174
Yeah.

1513
01:38:03.194 --> 01:38:04.236
Just travel, travel.

1514
01:38:04.276 --> 01:38:06.739
But I love the cultural experience as well.

1515
01:38:06.959 --> 01:38:07.239
Yeah.

1516
01:38:07.459 --> 01:38:08.200
Yeah, I love it.

1517
01:38:08.461 --> 01:38:11.785
So are you going to go next year with a fresh baby?

1518
01:38:12.206 --> 01:38:21.635
So I will for sure be going to London for at least four or five days for the event.

1519
01:38:22.716 --> 01:38:27.000
We're leaning towards a yes of kind of just like, let's suck it up and figure it out.

1520
01:38:27.021 --> 01:38:28.442
Babies are easier to travel with.

1521
01:38:28.682 --> 01:38:30.944
than our like three or four months.

1522
01:38:31.024 --> 01:38:33.786
So frankly, maybe get one more, one or two more years.

1523
01:38:33.846 --> 01:38:34.066
Yeah.

1524
01:38:34.086 --> 01:38:37.629
So we're, we're looking at still doing a week in Europe.

1525
01:38:38.589 --> 01:38:45.995
Um, we're, you know, we're kind of, uh, we really like the idea of like some of the hiking trips, um,

1526
01:38:46.575 --> 01:39:02.262
Um, the like end to end hiking trips in, uh, England and the Cotswolds or different areas where like during the day you're hiking with like a day pack, but then they actually like move all of your like luggage to the next hotel and you maybe like walk like five or six miles through the country.

1527
01:39:02.382 --> 01:39:02.703
Perfect.

1528
01:39:03.043 --> 01:39:06.584
So like, we're thinking about something like that where it's like, we can just like throw Brooklyn in a backpack.

1529
01:39:07.525 --> 01:39:09.346
Um, so we might do something like that.

1530
01:39:09.846 --> 01:39:12.487
We're leaning towards trying to do that.

1531
01:39:12.587 --> 01:39:14.028
We're going to a cousin's wedding.

1532
01:39:14.728 --> 01:39:17.969
Yeah, we're doing our first... You're kind of an Englishman heritage anyway, right?

1533
01:39:18.089 --> 01:39:20.970
Yeah, I'm like an English-Scottish-German mutt.

1534
01:39:21.591 --> 01:39:22.111
Yeah.

1535
01:39:22.411 --> 01:39:27.253
With... Silver's is my last name from a non-blood grandfather.

1536
01:39:27.353 --> 01:39:29.353
So it's like I have a Jewish last name.

1537
01:39:29.373 --> 01:39:30.154
Oh, is that right?

1538
01:39:30.194 --> 01:39:31.014
Oh, that's a Jewish?

1539
01:39:31.114 --> 01:39:35.556
Yeah, it's like a Jewish last name, but... Have you ever felt discriminated against for being Jewish?

1540
01:39:36.776 --> 01:39:36.996
No.

1541
01:39:37.236 --> 01:39:42.019
Uh, but yeah, I think we're, we're traveling in November with the baby for the first time.

1542
01:39:42.039 --> 01:39:47.942
And so we'll kind of, we're kind of waiting to make any decisions until that judgment from that.

1543
01:39:48.102 --> 01:39:48.262
Yeah.

1544
01:39:48.282 --> 01:39:48.622
We'll see.

1545
01:39:48.662 --> 01:39:49.783
We'll see how that piece goes.

1546
01:39:50.123 --> 01:39:53.365
Um, any questions for me before we wrap this up?

1547
01:39:54.488 --> 01:40:00.573
Uh, what do you want to see the podcast be your, what do you want to see the local experience podcast be two years from now?

1548
01:40:00.673 --> 01:40:01.653
Two years from now?

1549
01:40:01.673 --> 01:40:03.835
Because I, I get on here about every two years.

1550
01:40:03.915 --> 01:40:06.877
So I want to know what you want the podcast to be next time I'm on.

1551
01:40:07.298 --> 01:40:15.904
I guess, you know, I would just like to have more consistent listenership.

1552
01:40:16.144 --> 01:40:17.185
We kind of go up and down.

1553
01:40:17.225 --> 01:40:23.029
We always have, I'd like to just have that steadily trend up and, you know, I think, uh,

1554
01:40:24.177 --> 01:40:33.811
One of the commitments I have is to have people more realize what Loco Think Tank is and does and how that's related to the Loco experience.

1555
01:40:34.838 --> 01:40:45.809
how the business journey is a lonely place and it's, yes, it's not for the faint hearted, but it's also, it's, it's for the awesome.

1556
01:40:46.270 --> 01:40:46.530
Yeah.

1557
01:40:46.730 --> 01:40:47.351
So go do it.

1558
01:40:47.591 --> 01:40:55.179
And so like, if, if anything, I would love to see, like, this is a big amorphous dream, but,

1559
01:40:55.799 --> 01:41:13.290
If I could have strong evidence that the local experience helped a few dozen people make the decision to start something or to grow something in northern Colorado or somewhere else and love their community more than people would think was normal.

1560
01:41:13.590 --> 01:41:13.850
Yeah.

1561
01:41:14.691 --> 01:41:20.374
That's, you know, the more examples of that that I could have, the better.

1562
01:41:20.654 --> 01:41:20.954
Yeah.

1563
01:41:21.855 --> 01:41:22.856
Well, if you are listening...

1564
01:41:23.818 --> 01:41:26.499
And this podcast is encouraging you in any way to start something.

1565
01:41:28.059 --> 01:41:30.540
Just take the time and email Kurt at.

1566
01:41:30.860 --> 01:41:31.641
I'll give you an hour.

1567
01:41:31.721 --> 01:41:32.281
What's your email?

1568
01:41:32.401 --> 01:41:36.622
C-U-R-T at loco think tank, L-O-C-O think tank.com.

1569
01:41:36.742 --> 01:41:37.683
And I'll give you an hour.

1570
01:41:37.883 --> 01:41:42.824
Like if you want to plot your escape from your shitty corporate job and start something for real.

1571
01:41:43.985 --> 01:41:45.605
I'll do my best to help you for sure.

1572
01:41:45.625 --> 01:41:46.606
Yeah, it is.

1573
01:41:46.786 --> 01:41:47.086
It is.

1574
01:41:48.922 --> 01:41:50.564
And if you want to start a business podcast.

1575
01:41:51.044 --> 01:41:51.505
Yeah, let me know.

1576
01:41:51.525 --> 01:41:52.866
Because you've got a message to share.

1577
01:41:53.447 --> 01:41:54.267
You know, story on.

1578
01:41:54.387 --> 01:41:56.470
Yeah, happy to chat about that.

1579
01:41:56.530 --> 01:42:00.814
But it'll be fun to chat in another hundred episodes.

1580
01:42:00.894 --> 01:42:03.216
I got sweaty from the hot sauce.

1581
01:42:05.478 --> 01:42:06.759
Kurt looks like the crazy ginger.

1582
01:42:06.779 --> 01:42:09.342
Let's wrap this up before a ginger comes back.

1583
01:42:09.642 --> 01:42:10.162
There we go.

1584
01:42:10.583 --> 01:42:11.043
Cheers, Seth.

1585
01:42:11.263 --> 01:42:11.664
Cheers.

1586
01:42:12.504 --> 01:42:16.488
Hi, this is Kurt bear host of the local experience podcast and founder of local think tank.

1587
01:42:17.068 --> 01:42:20.911
Every week I explore intimate conversations with business founders and leaders.

1588
01:42:21.452 --> 01:42:26.516
And so I hope you'll join us this week and every week for the new episode of the local experience.