Aug. 23, 2025

EXPERIENCE 324 | Catalyzing Growth at any Stage and any Age with Brad Cooper, CEO of Catalyst Coaching 360 and Host of the Coaching Lab Podcast

In this episode, I welcomed Brad Cooper, the CEO of Catalyst Coaching 360.  His was my favorite talk from the Founded in FoCo event last spring, and I was more than pleased to bring his extensive knowledge to share with our listeners!  Brad is a PhD in Performance Psychology and also the host of the Coaching Lab podcast.  We discussed his journey into health and wellness, and how he rediscovered his passion for running in his late thirties.

Brad shared the story of launching Catalyst Coaching 360 after being laid off from his healthcare executive job, and immediately set to work building a platform and training program which emphasizes the cultivation of functional mental toughness, underscoring elements like movement, diet, sleep, and connection.

Brad reminisced about his early athletic endeavors and the crucial influence of his wife and Co-Founder, Susanna, in shaping his life and career.  We ventured into topics like overcoming injuries, the significance of sound sleep, and the need for creating space for reflection.  We also delved into Brad's memorable experiences, including winning a two-person race across America after a severe injury, and we explored the future prospects of Catalyst Coaching 360 and Brad’s plans for his upcoming book on mental toughness.

I took a lot away from our time together - and you will too! - so please enjoy my conversation with Brad Cooper, CEO of Catalyst Coaching 360.  

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Music By: A Brother's Fountain

Transcript
WEBVTT

00:00:00.050 --> 00:00:06.049
In this episode of the Loco Experience Podcast, I welcome Brad Cooper, the CEO of Catalyst Coaching 360.

00:00:06.950 --> 00:00:13.429
His was my favorite talk from the founded and focal event last spring, and I was more than pleased to bring his extensive knowledge to share with our listeners.

00:00:14.359 --> 00:00:18.859
Brad is a PhD in performance psychology and also the host of the Coaching Lab podcast.

00:00:19.835 --> 00:00:24.635
We discussed his journey into health and wellness and how he rediscovered his passion for running in his late thirties.

00:00:24.981 --> 00:00:40.731
Brad shared the story of launching Catalyst Coaching 360 after being laid off from his healthcare executive job and immediately set to work, building a platform and training program, which emphasizes the cultivation of fun, functional mental toughness, underscoring elements like movement, diet, sleep, and connection.

00:00:42.127 --> 00:00:56.137
Brad Reminisced about his early athletic endeavors and the crucial influence of his wife and co-founder Susanna in shaping his life and career, we ventured into topics like overcoming injuries, the significance of sound, sleep, and the need for creating space for reflection.

00:00:57.246 --> 00:01:03.216
We also delved into Brad's memorable experiences, including winning a two person race across America after a severe injury.

00:01:03.682 --> 00:01:10.012
And we explored the future prospects of Catalyst Coaching 360 and Brad's plan for his upcoming book on mental toughness.

00:01:11.811 --> 00:01:14.001
I took a lot away from our time together and you will too.

00:01:14.212 --> 00:01:18.712
So please enjoy my conversation with Brad Cooper, CEO of Catalyst Coaching 360 I.

00:01:56.237 --> 00:01:58.218
Welcome back to the Loco Experience Podcast.

00:01:58.248 --> 00:02:00.078
My guest today is Brad Cooper.

00:02:00.647 --> 00:02:04.037
And Brad is the CEO at Catalyst Coaching 360.

00:02:04.367 --> 00:02:08.087
He is a PhD in performance psychology.

00:02:08.418 --> 00:02:18.828
He's host of the Coaching Lab podcast and I saw his talk at, founded in Foco last spring and was like, dude, this guy should be on my podcast and share some of that smarts with our listeners.

00:02:18.828 --> 00:02:19.157
So.

00:02:19.307 --> 00:02:19.668
Awesome.

00:02:19.788 --> 00:02:20.508
Thanks for spending time.

00:02:20.687 --> 00:02:21.918
Yeah, I, I'm looking forward to it.

00:02:21.918 --> 00:02:26.687
And, and we'll focus obviously on the practical stuff'cause I think that's where the rubber meets the road.

00:02:26.777 --> 00:02:27.078
Perfect.

00:02:27.082 --> 00:02:31.608
The, the evidence is important to know that it's there, but what can I do?

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That's what

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matters actually do for Sure.

00:02:33.467 --> 00:02:33.768
Exactly.

00:02:33.798 --> 00:02:39.707
Well, and we'll do a lot of that and we'll also get to know Brad, like, why did you want to become so smart at this stuff?

00:02:39.737 --> 00:02:44.957
Uh, how did you, when was your first, uh, high performance athletics?

00:02:45.497 --> 00:02:47.657
Uh, engagement if you, if you recall.

00:02:47.657 --> 00:02:48.587
Hmm.

00:02:48.918 --> 00:02:50.147
Or was it a slow burn?

00:02:50.777 --> 00:02:51.168
A slow

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build?

00:02:51.169 --> 00:02:51.169
Yeah.

00:02:51.169 --> 00:02:51.587
I think it's a slow burn.

00:02:51.587 --> 00:02:51.647
Yeah.

00:02:51.677 --> 00:02:53.538
I, I, I've always loved it.

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It's always been a part of my life.

00:02:54.707 --> 00:02:54.828
Yeah.

00:02:54.888 --> 00:02:59.627
Um, rediscovered it late thirties actually.

00:02:59.687 --> 00:03:00.048
Okay.

00:03:00.348 --> 00:03:04.758
And I, I tell the story, I'm in health and wellness, so everybody's like, oh yeah, you've always been fit, blah, blah, blah, blah.

00:03:05.177 --> 00:03:15.557
No, through most of my twenties and thirties, we were raising kids and I would run when my jeans got tight and then I would stop running when they fit again.

00:03:15.557 --> 00:03:15.647
Yeah.

00:03:15.823 --> 00:03:15.983
Yeah.

00:03:15.987 --> 00:03:18.798
And it, you know, now I'm running 50, 60 miles a week.

00:03:18.798 --> 00:03:21.198
I'm training for marathons, doing triathlons, that kinda stuff.

00:03:21.258 --> 00:03:22.307
But it wasn't always that way.

00:03:22.307 --> 00:03:26.627
It's something I, I discovered, fell in love with it and pursued that route.

00:03:26.747 --> 00:03:26.987
Yeah.

00:03:27.018 --> 00:03:27.377
Cool.

00:03:27.647 --> 00:03:29.298
Did you grow up in a fit family?

00:03:30.362 --> 00:03:32.252
I mean, it was, was it culturally born in 66?

00:03:32.252 --> 00:03:32.698
Where'd you grow up?

00:03:32.798 --> 00:03:34.383
So I grew up in Lakewood, Colorado.

00:03:34.443 --> 00:03:35.402
So just a couple hours south.

00:03:35.402 --> 00:03:35.552
Yeah.

00:03:35.582 --> 00:03:37.203
So Colorado's probably above, even

00:03:37.203 --> 00:03:38.462
back then was above the national

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average.

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And concern

00:03:39.663 --> 00:03:40.562
about that a little bit.

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If you think about when the running boom happened, it was early seventies, you know, Frank Shorter ran, run the Olympic marathon in 72.

00:03:47.943 --> 00:03:53.043
And um, the book of running kind of got things going, started hitting the world.

00:03:53.193 --> 00:04:02.133
Well, I remember a weird guy in town, he would run, we'd be out shooting baskets and he'd run down and around the block and we were like, never seen this.

00:04:02.223 --> 00:04:03.242
Like, this was crazy.

00:04:04.217 --> 00:04:09.272
I, I moved to Worthington, Minnesota, um, um, straight outta college.

00:04:09.272 --> 00:04:14.913
I had a job at a bank there, and I had gotten a DUI the night before I got my bank job offer.

00:04:15.092 --> 00:04:15.332
Mm.

00:04:15.423 --> 00:04:16.533
Uh, but they hired me anyway.

00:04:16.533 --> 00:04:18.512
Thank you Beth, uh, for trusting in me.

00:04:18.932 --> 00:04:20.822
Um, but I went down there without a driver's license.

00:04:20.853 --> 00:04:21.062
Wow.

00:04:21.423 --> 00:04:27.302
And so I had a mountain bike and like a big backpack that I took to do all my shopping and all my laundry and everything.

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And.

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Let's see, this was probably, it was 2019 99.

00:04:34.697 --> 00:04:34.968
Okay.

00:04:34.997 --> 00:04:35.327
Sorry.

00:04:35.358 --> 00:04:35.867
1999.

00:04:35.867 --> 00:04:36.348
You were partying?

00:04:36.827 --> 00:04:39.437
I was back then partying like it was 1999.

00:04:39.437 --> 00:04:45.978
That's why I got the DUI and I was like the only guy in that town of 10,000 that was riding their mountain bike around that town.

00:04:46.398 --> 00:04:49.757
Even then, that was the Midwest, you know, there were 25 years behind everybody else.

00:04:49.877 --> 00:04:50.057
Well,

00:04:50.057 --> 00:05:08.267
and as I'm thinking about it, one of the things I always think back,'cause we started our health and wellness coaching company in oh seven, and I always think back when I was 16 years old, I was bagging groceries and I fell in love with running then and it came back later, but I was trying to recruit my coworkers to go run with me at lunch.

00:05:08.267 --> 00:05:08.538
Interesting.

00:05:08.538 --> 00:05:13.038
So even at 16, I was this little kid bagging groceries and saying,

00:05:13.307 --> 00:05:14.778
Kurt, guess what?

00:05:14.778 --> 00:05:16.278
Let's, let's just go run a mile.

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Let's go for two miles.

00:05:16.288 --> 00:05:16.502
Yeah,

00:05:16.502 --> 00:05:16.702
yeah.

00:05:16.708 --> 00:05:17.627
Let's just get it started.

00:05:17.627 --> 00:05:20.057
And, and even now, like that's just interesting.

00:05:20.267 --> 00:05:27.108
And you can even see in my affect as I'm talking about it, I just love it when people start to get excited about something like that.

00:05:27.108 --> 00:05:27.257
Yeah.

00:05:27.257 --> 00:05:27.377
Yeah.

00:05:28.487 --> 00:05:31.517
It when when you start something simple.

00:05:31.728 --> 00:05:31.788
Yeah.

00:05:31.788 --> 00:05:33.077
I'm just gonna do a 5K.

00:05:33.468 --> 00:05:34.098
Awesome.

00:05:34.098 --> 00:05:37.247
First of all, never use the word just when you're gonna do something that's a big move.

00:05:37.517 --> 00:05:49.697
So we'll take that word outta the sentence, but even if you choose to start with a 5K, that changes everything because when you start to do a 5K training plan, even if it's super simple and you're barely gonna jog and you don't care about your time Yeah.

00:05:49.702 --> 00:05:50.478
You just wanna finish.

00:05:50.507 --> 00:05:50.687
Yep.

00:05:50.807 --> 00:05:51.617
You start eating better.

00:05:51.978 --> 00:05:52.218
Right.

00:05:52.247 --> 00:05:53.088
You start sleeping better.

00:05:53.432 --> 00:05:54.202
Well and running.

00:05:54.322 --> 00:05:54.682
I get up

00:05:54.687 --> 00:05:56.478
so much easier when you're 20 pounds later.

00:05:56.598 --> 00:05:56.958
Hell,

00:05:57.557 --> 00:05:59.387
you know, that was totally something I noticed.

00:05:59.387 --> 00:06:06.197
'cause I got into running actually for the first time really in my late thirties too, and I did some Wild West relays fun.

00:06:06.197 --> 00:06:08.805
I did the horse tooth half was my first run that actually actually trained for, that's great.

00:06:09.048 --> 00:06:11.567
What is that year 51 or something coming up, I think.

00:06:11.627 --> 00:06:12.168
Is that right?

00:06:12.168 --> 00:06:12.737
Yeah, that sounds

00:06:12.737 --> 00:06:14.177
probably so.

00:06:14.237 --> 00:06:17.718
And I, I remember that feeling, uh, of, do you know Mandy Mullen?

00:06:18.317 --> 00:06:22.007
I don't Oh, you need to, she's the organizer of the Run Winsor Race series.

00:06:22.038 --> 00:06:22.338
Okay.

00:06:22.517 --> 00:06:23.507
Which has now got a dozen races.

00:06:23.507 --> 00:06:24.197
We traded emails.

00:06:24.288 --> 00:06:24.497
Yeah.

00:06:24.528 --> 00:06:24.827
Okay.

00:06:24.827 --> 00:06:26.028
Because I've, I was gonna do a couple of her races.

00:06:26.057 --> 00:06:27.228
Yeah, you definitely should.

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Because, and, and what she says is anyone can run.

00:06:29.898 --> 00:06:30.108
Yeah,

00:06:30.257 --> 00:06:30.798
exactly.

00:06:30.918 --> 00:06:32.958
Almost, you know, if you can't run, then you can walk.

00:06:33.017 --> 00:06:33.197
Yep.

00:06:33.497 --> 00:06:35.298
Um, and anyone can do something

00:06:35.298 --> 00:06:39.197
just about, almost anyone, you know, I just, as you were talking about that reminded me of a, a story.

00:06:39.197 --> 00:06:46.127
I think you'll, and our, your listeners will appreciate in probably oh 6, 0 7, whenever it was that Lance Armstrong ran the Boston Marathon.

00:06:46.247 --> 00:06:46.517
Yeah.

00:06:46.548 --> 00:06:51.437
Um, I was out there, I was running Boston and just having one of those days and I went out.

00:06:52.367 --> 00:06:55.427
Well, but then crashed and burned having some stomach issues.

00:06:55.427 --> 00:06:59.208
I started walking around Mile 12, 13 and I was just like, ah.

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And then this guy comes up and task me on the shoulder on a bike.

00:07:02.447 --> 00:07:04.908
He said, could you scoot over Lance Armstrong's coming through?

00:07:05.358 --> 00:07:08.958
And he had his whole cohort of runners keeping him paced.

00:07:08.958 --> 00:07:09.288
Right.

00:07:09.288 --> 00:07:10.067
And hand him food.

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Well I'm not gonna let Lance pass.

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Well, I had my company shirt on.

00:07:14.687 --> 00:07:14.927
Okay.

00:07:14.927 --> 00:07:19.817
And my marketing head kicked in and I thought the pros are done at this point.

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'cause they started earlier and the camera's gonna be on Lance the rest of the way.

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If I could just stay in front of the camera for a mile.

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It's free marketing.

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Right.

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So I was just like, just hang in there for five minutes.

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You'll get free marketing.

00:07:31.757 --> 00:07:35.447
Five minutes turned into five miles, turned into 12 miles.

00:07:35.447 --> 00:07:36.858
And I finished just ahead of Lance.

00:07:36.887 --> 00:07:37.398
Oh, that's awesome.

00:07:37.398 --> 00:07:40.398
And got, and my wife could watch the whole thing on the big screen.

00:07:40.427 --> 00:07:42.288
'cause Yeah, the cameras were on Lance the

00:07:42.288 --> 00:07:42.737
whole time.

00:07:42.737 --> 00:07:43.127
Totally.

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Well, and it's such an intense thing.

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We, in the wild west, really, we call it rabbits, right?

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Like if you, if you chase somebody down, you'd probably do the same thing.

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Right?

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Always.

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And the motivation.

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To stay ahead of somebody that's trying to come up and pass you, there is nothing like that, uh, that motivation or a real man.

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Yeah.

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Or to reel somebody in.

00:08:03.257 --> 00:08:07.937
But for me, maybe I'm just, I'm more of a avoiding the pain than a, a glory guy I guess.

00:08:07.937 --> 00:08:13.583
But, uh, these are way, both are really special feelings, uh, but you never run faster than when somebody's trying to track you down.

00:08:14.882 --> 00:08:21.812
So, so tell me about, you said you're a health and wellness coach, so is, who are your clients, I guess?

00:08:21.812 --> 00:08:22.112
Talk to me.

00:08:22.117 --> 00:08:22.218
Yeah.

00:08:22.218 --> 00:08:22.338
So,

00:08:22.338 --> 00:08:23.673
and, and I'm actually a coach.

00:08:23.673 --> 00:08:26.043
We have a team of coaches that work with employees around the country.

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We've coached hundreds of thousands of people over the last 19 years.

00:08:29.072 --> 00:08:29.103
Okay.

00:08:29.432 --> 00:08:31.293
Uh, but so you're the CEO proper, not

00:08:31.293 --> 00:08:32.253
just It's me

00:08:32.253 --> 00:08:32.732
and I do some

00:08:32.732 --> 00:08:33.153
coaching,

00:08:33.153 --> 00:08:33.602
correct.

00:08:33.602 --> 00:08:33.722
Yeah.

00:08:33.722 --> 00:08:37.952
We've got a, we've got a team and then my wife Susanna, she's the brain trust behind the coaching and Okay.

00:08:37.982 --> 00:08:41.582
All the training and the mentoring and the development of the training program, that kinda stuff.

00:08:41.582 --> 00:08:47.493
So it's a, it's a real, her strengths are where I have no strengths and we compliment each other very nicely.

00:08:47.523 --> 00:08:47.582
Yeah.

00:08:47.613 --> 00:08:48.063
So, cool.

00:08:48.302 --> 00:08:49.202
That's been a long term thing.

00:08:49.202 --> 00:08:49.562
Can you set the

00:08:49.562 --> 00:08:52.352
stage, like describe Catalyst coaching then a little bit more?

00:08:52.413 --> 00:08:52.472
Yeah.

00:08:52.472 --> 00:08:58.712
Like, uh, who companies engage you and your team to make their staff healthier so they can save on their insurance Exactly.

00:08:58.923 --> 00:08:59.643
Or, or

00:08:59.643 --> 00:09:02.192
more so, so that's, that's valuable.

00:09:02.192 --> 00:09:08.852
But a lot of small and middle-sized companies, they're not gonna see an immediate change with their insurance, but they're gonna see an immediate change in performance.

00:09:08.857 --> 00:09:08.868
Right.

00:09:09.513 --> 00:09:14.163
So your employee, they mean it took'em 40 years to get their bad health.

00:09:14.462 --> 00:09:17.462
They're not gonna shift that in six months of talking to a coach.

00:09:17.523 --> 00:09:17.763
Right.

00:09:17.852 --> 00:09:28.623
But if they, and we can get into some of the functional mental toughness research if you want, but if they dive into the, the performance aspect of that coaching, then they start performing better at work.

00:09:29.253 --> 00:09:38.312
And the cost of that, the ROI of that is just massive because you have these employees, maybe they're only talking to a coach once a month or once a quarter.

00:09:38.432 --> 00:09:38.702
Right.

00:09:38.763 --> 00:09:40.863
But their performance is elevated.

00:09:41.013 --> 00:09:45.663
You're paying for that coaching session 30 times over, almost right out of the gate.

00:09:46.052 --> 00:09:48.153
So that's, the health is beautiful.

00:09:48.153 --> 00:09:48.842
It's wonderful.

00:09:48.842 --> 00:09:49.503
We want that.

00:09:49.503 --> 00:09:50.913
We're gonna get that long term.

00:09:51.123 --> 00:09:54.153
But the performance is where the real rubber moves the road.

00:09:54.153 --> 00:09:55.232
So you're coaching their work

00:09:55.232 --> 00:09:58.052
performance as well, or is it more of a kind of a life per

00:09:58.113 --> 00:09:58.982
Yeah, exactly.

00:09:58.982 --> 00:10:03.273
So it's thrive, but they, they want thrive at work too.

00:10:03.347 --> 00:10:04.577
As part of it.

00:10:04.998 --> 00:10:11.327
Even if they don't, if they improve their wellbeing, their, their things they're focused on at home.

00:10:11.447 --> 00:10:19.788
If they're a better dad, if they're a better weekend warrior, if they're a better husband, that has to play over into work because you're a better person.

00:10:20.057 --> 00:10:25.427
You're bringing more to work, you're more rested, you're more engaged, you're more excited, you're ready to roll.

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Versus punching that clock, counting down, the hours hanging in there.

00:10:31.128 --> 00:10:32.207
Now it's time to go,

00:10:32.477 --> 00:10:32.748
right?

00:10:32.748 --> 00:10:32.927
You're,

00:10:32.927 --> 00:10:38.748
you're in like, it's just a different mindset when you're engaged versus, I mean, think about the word engaged.

00:10:39.018 --> 00:10:44.418
When you get engaged, for those people that have been married at some point in their life, you are on a different planet, right?

00:10:44.538 --> 00:10:47.628
And that's the same thing with your life, your work, your marriage.

00:10:47.628 --> 00:10:50.028
As a parent, you're on a path as an executive.

00:10:50.327 --> 00:10:51.648
Once you're engaged.

00:10:52.173 --> 00:10:53.102
Everything changes.

00:10:53.102 --> 00:10:54.092
Hmm, interesting.

00:10:54.513 --> 00:11:00.873
So you really like, almost like a group, group health insurance plan would try to attempt to cover the health needs.

00:11:01.173 --> 00:11:09.062
You're trying to cover the, the mental toughness and wellness and kind of just be an active coach for these large and small teams sounds.

00:11:09.092 --> 00:11:09.243
Yeah.

00:11:09.243 --> 00:11:10.773
We call it health, wellness, and performance.

00:11:10.773 --> 00:11:11.582
So interesting.

00:11:11.852 --> 00:11:17.582
A lot of times you start with the health because you're not thinking about wellness and performance when you can barely get through the day.

00:11:17.613 --> 00:11:17.732
Hmm.

00:11:17.883 --> 00:11:25.322
So we may start with the health elements and then from there, once we built that foundation, now we're gonna move on to wellness and wellbeing.

00:11:25.383 --> 00:11:29.013
And then once that's there, boom, that now we hit the performance, dig it.

00:11:29.013 --> 00:11:35.582
But all along the way, as you improve your health at that automatically improves wellness, automatically improves performance and it continues to build.

00:11:35.972 --> 00:11:36.273
I dig

00:11:36.273 --> 00:11:36.393
it.

00:11:36.393 --> 00:11:39.513
So you credited your wife with really being the Oh, she's a genius.

00:11:39.513 --> 00:11:40.893
I was.

00:11:41.508 --> 00:11:42.587
She was there when?

00:11:42.618 --> 00:11:43.577
When this, we started.

00:11:43.577 --> 00:11:44.057
Started, I guess.

00:11:44.148 --> 00:11:44.447
Yeah.

00:11:44.447 --> 00:11:50.057
And was she coaching you in your performance before then, or like No, we were, talk to me about that evolution of the starter.

00:11:50.057 --> 00:11:51.857
Maybe set me the stage of Sure.

00:11:51.918 --> 00:11:52.278
Yeah.

00:11:52.668 --> 00:11:52.817
Where

00:11:52.817 --> 00:11:52.879
you were.

00:11:52.883 --> 00:11:57.707
So in oh six I was a healthcare executive, physical therapist.

00:11:57.707 --> 00:12:00.378
She's an occupational therapist also as a licensing counseling.

00:12:00.827 --> 00:12:05.388
And they sold our division to another company and I was laid off.

00:12:05.658 --> 00:12:05.837
Oh.

00:12:06.077 --> 00:12:08.957
And I'm like, necessity is the mother intervention.

00:12:08.988 --> 00:12:09.168
Yeah.

00:12:09.168 --> 00:12:09.857
I, yeah.

00:12:09.857 --> 00:12:12.227
I didn't have a business plan sitting in a file folder.

00:12:12.498 --> 00:12:13.577
I, I was like,

00:12:14.087 --> 00:12:16.128
ah, now I had a good severance package.

00:12:16.368 --> 00:12:21.258
But the downside of the severance package is I was not allowed to go manage healthcare facilities.

00:12:21.798 --> 00:12:23.988
So unless I wanna give it the seven package.

00:12:24.288 --> 00:12:28.278
So I'm, I'm sitting there going, I can do anything in the world except what I know.

00:12:29.028 --> 00:12:31.967
That is a beautiful challenge.

00:12:31.967 --> 00:12:32.898
It's a blank canvas moment.

00:12:33.018 --> 00:12:35.927
It's a blank canvas with pressure.

00:12:36.107 --> 00:12:36.618
Right.

00:12:36.677 --> 00:12:39.168
Because you got a year to figure this out.

00:12:39.197 --> 00:12:39.408
Yeah.

00:12:40.082 --> 00:12:42.363
Then, so that's how it started.

00:12:42.602 --> 00:12:45.962
We originally, I, I was in the triathlons at the time.

00:12:45.993 --> 00:12:46.322
Okay.

00:12:46.503 --> 00:12:49.923
And I was sitting down with this career coach, so they provided as part of the severance.

00:12:50.312 --> 00:12:55.802
And my plan was to promote the idea to some big company of a chief wellness officer.

00:12:55.802 --> 00:12:57.153
Now keep in mind, oh seven.

00:12:57.243 --> 00:12:57.332
Mm-hmm.

00:12:57.572 --> 00:12:58.143
Today.

00:12:58.623 --> 00:12:59.192
That makes sense.

00:12:59.192 --> 00:12:59.643
Yep.

00:12:59.763 --> 00:13:02.552
Back then, people were like, oh, what wellness what?

00:13:02.552 --> 00:13:03.107
Blah, blah, blah.

00:13:03.423 --> 00:13:08.822
And as we were talking about, we put the resume together, the cover letter tied all the background, et cetera, into it.

00:13:09.273 --> 00:13:11.852
And then I looked at'em, I said, wait a minute.

00:13:12.332 --> 00:13:16.503
Why would I do this for one company if I could do it for 10 or 15 companies?

00:13:16.503 --> 00:13:16.592
Right.

00:13:16.863 --> 00:13:23.643
And why would I hire me in an executive role when they could bring somebody from the outside to do it less expensively and more effectively?

00:13:23.673 --> 00:13:23.913
Yep.

00:13:24.123 --> 00:13:25.982
And Kurt, he reached across i'll across a little bit.

00:13:25.988 --> 00:13:26.227
Yeah.

00:13:26.232 --> 00:13:26.462
Yeah.

00:13:26.462 --> 00:13:30.302
He just shook his hands, reached over and said, we're done here.

00:13:30.692 --> 00:13:33.482
And we launched the company 28 days after I was laid off.

00:13:33.482 --> 00:13:33.543
Wow.

00:13:34.082 --> 00:13:36.873
We got very fortunate in a lot of different ways.

00:13:37.052 --> 00:13:37.293
Wow.

00:13:37.322 --> 00:13:40.682
Well sometimes when things are supposed to happen they just kind of come together completely.

00:13:41.373 --> 00:13:50.163
Um, and was your like wife actively involved with creating like curricula and things like that and you were the pretty face and the sales guy?

00:13:50.192 --> 00:13:50.373
I

00:13:50.373 --> 00:13:58.113
was the ops guy and I said, sweetheart, can you create a coaching model again?

00:13:58.173 --> 00:13:59.403
This isn't a thing back then.

00:13:59.493 --> 00:13:59.732
Really hard.

00:13:59.732 --> 00:13:59.822
Yeah.

00:13:59.822 --> 00:14:00.482
I was around.

00:14:00.482 --> 00:14:01.173
It would've been easy.

00:14:01.232 --> 00:14:01.503
Yeah.

00:14:01.503 --> 00:14:02.523
I mean a crappy model at least.

00:14:02.523 --> 00:14:03.962
Or if there were any coaching companies.

00:14:04.143 --> 00:14:04.413
Right.

00:14:04.413 --> 00:14:07.322
But back then there really were, couldn't even rip anybody off hardly.

00:14:07.322 --> 00:14:07.533
Yeah.

00:14:08.013 --> 00:14:14.552
So she jokes today about she out of necessity, built it from the ground up.

00:14:14.582 --> 00:14:14.643
Yeah.

00:14:14.643 --> 00:14:18.273
She went through, went through a bunch of courses, pulled some things together.

00:14:18.633 --> 00:14:23.793
We found some amazing people that were looking for this kind of opportunity.

00:14:23.793 --> 00:14:26.403
We went through the certification process and Wow.

00:14:26.462 --> 00:14:27.123
Built it from there.

00:14:27.302 --> 00:14:28.023
What a cool thing.

00:14:28.113 --> 00:14:28.832
It was amazing.

00:14:29.013 --> 00:14:32.222
Um, so you said you were doing triathlons at the time?

00:14:32.253 --> 00:14:32.523
Mm-hmm.

00:14:32.822 --> 00:14:33.243
Um.

00:14:34.067 --> 00:14:38.388
Talk to me about your, your athletic journey like that restarted in your late thirties.

00:14:39.107 --> 00:14:39.557
Yeah.

00:14:39.557 --> 00:14:40.128
I And when was this?

00:14:40.128 --> 00:14:40.817
Was circa wise.

00:14:40.847 --> 00:14:42.077
'cause I don't, are you older than me?

00:14:42.077 --> 00:14:42.528
Younger than me?

00:14:42.528 --> 00:14:43.038
I can't really tell.

00:14:43.038 --> 00:14:43.908
I'll be 60 next year.

00:14:43.967 --> 00:14:45.018
Oh, you're way older than me.

00:14:45.768 --> 00:14:46.788
Ah, look at this folks.

00:14:46.788 --> 00:14:47.388
I'm 51.

00:14:47.388 --> 00:14:48.168
Well, I'm glad you couldn't tell.

00:14:48.168 --> 00:14:51.168
Well, people usually think I'm younger than I than I actually am.

00:14:51.168 --> 00:14:52.758
And so you're like way, that way.

00:14:53.118 --> 00:14:54.317
You're like prematurely gray.

00:14:54.317 --> 00:14:55.128
39-year-old still.

00:14:55.263 --> 00:14:55.543
There you

00:14:55.543 --> 00:14:55.623
go.

00:14:55.638 --> 00:14:55.998
There you go.

00:14:56.658 --> 00:15:04.697
Um, so I volunteered at work to participate in this triathlon coaching thing that they were working on.

00:15:04.697 --> 00:15:05.988
They wanted somebody to try this out.

00:15:05.988 --> 00:15:08.898
So I was like, I can run a little bit, I'll, I'll try it.

00:15:08.927 --> 00:15:09.048
Yeah.

00:15:09.048 --> 00:15:16.817
You just run back, borrowed a bike di you know, like didn't know how to swim all this stuff and made it through that first race.

00:15:17.687 --> 00:15:20.807
Ended up signing for the escape from Alcatraz race was my third race.

00:15:20.837 --> 00:15:21.227
Okay.

00:15:21.288 --> 00:15:23.118
And that motivated me to learn to swim.

00:15:23.118 --> 00:15:25.817
'cause when you know you're gonna be swimming from the island of Alcatraz.

00:15:26.057 --> 00:15:26.658
Exactly.

00:15:27.437 --> 00:15:28.967
So I gotta learn how to swim.

00:15:28.967 --> 00:15:30.738
So that got me motivated there.

00:15:30.738 --> 00:15:32.538
And then I.

00:15:32.957 --> 00:15:34.788
Just fell into it.

00:15:35.148 --> 00:15:38.118
Qualified for the Hawaii Ironman World Championship soon thereafter.

00:15:38.148 --> 00:15:38.357
Wow.

00:15:38.687 --> 00:15:41.118
And fell in with a group of guys.

00:15:41.118 --> 00:15:42.768
I mean, this is the iron sharpens iron.

00:15:42.798 --> 00:15:43.097
Yeah.

00:15:43.097 --> 00:15:46.038
A group of men that were very good triathletes.

00:15:46.038 --> 00:15:49.307
We'd go up to the mountains and train once a year.

00:15:49.518 --> 00:15:50.447
Fantastic.

00:15:50.477 --> 00:15:51.663
Amazing guys.

00:15:51.663 --> 00:15:53.327
And we would just push each

00:15:53.327 --> 00:15:53.508
other.

00:15:53.508 --> 00:15:56.057
And probably some guys were extraordinary swimmers.

00:15:56.658 --> 00:15:56.898
Correct.

00:15:56.898 --> 00:15:58.998
You know, and they were willing to share into that.

00:15:58.998 --> 00:16:04.849
And other guys were extraordinary bicyclists and they could teach you how to like stay at the right pace to not go out.

00:16:04.849 --> 00:16:05.418
We would go up

00:16:05.418 --> 00:16:19.878
Friday night, we'd run 10 miles or whatever, eat dinner, get up the next morning, bike 120, swim in the afternoon on Saturday, get up Sunday morning, uh, go for a long bike run in the afternoon.

00:16:19.908 --> 00:16:22.373
Like it was three days of just.

00:16:23.177 --> 00:16:24.258
Camera session each other.

00:16:24.498 --> 00:16:25.577
And it was amazing.

00:16:25.878 --> 00:16:27.393
Like I loved it so much.

00:16:27.437 --> 00:16:27.618
I have to

00:16:27.618 --> 00:16:30.288
confess, I've never actually pushed myself that hard.

00:16:30.317 --> 00:16:37.878
Like even when I was training for the horse tooth half and the wild west, I was like, you know, I had to run some 5, 6, 7.

00:16:37.878 --> 00:16:37.967
Mm-hmm.

00:16:38.298 --> 00:16:40.307
1 1 8 mile long leg.

00:16:40.967 --> 00:16:44.268
But my longest legs when I was training would be like eight miles.

00:16:44.273 --> 00:16:44.393
Mm-hmm.

00:16:44.748 --> 00:16:48.918
But I had, you know, so I was never really fully prepared and trained up for the,

00:16:49.368 --> 00:16:49.967
for the task.

00:16:49.967 --> 00:16:51.437
So let's talk about your sentence there.

00:16:51.437 --> 00:16:53.628
You've never really pushed yourself that hard.

00:16:53.628 --> 00:16:58.427
And I think that's a, a, a, a process people go through.

00:16:59.238 --> 00:16:59.567
Hmm.

00:16:59.628 --> 00:17:01.203
That causes them to miss out'cause they making

00:17:01.208 --> 00:17:02.118
themselves to do it

00:17:02.118 --> 00:17:03.888
because of the push is not the key.

00:17:03.947 --> 00:17:04.397
Exactly.

00:17:04.877 --> 00:17:05.203
The whole, and I have all the

00:17:05.209 --> 00:17:05.837
joy in it too.

00:17:05.837 --> 00:17:06.258
Actually.

00:17:06.258 --> 00:17:10.518
When I was, like, when I first started running, I was running with a group of Tuesday night.

00:17:10.968 --> 00:17:11.057
Mm-hmm.

00:17:11.058 --> 00:17:12.768
Uh, kids that would go to the trailhead afterwards.

00:17:12.798 --> 00:17:12.887
Mm-hmm.

00:17:13.127 --> 00:17:13.998
It was part of the incentive.

00:17:14.028 --> 00:17:17.087
'cause you meet some people and,'cause that's what I like more is people than running.

00:17:17.087 --> 00:17:17.208
Sure.

00:17:17.807 --> 00:17:19.307
Um, and I was probably like.

00:17:20.028 --> 00:17:22.157
25th place out of 40.

00:17:22.157 --> 00:17:22.337
Mm-hmm.

00:17:22.728 --> 00:17:30.857
When we started, even though I was younger than a lot of'em, and not slimmer than a lot of them, but within like six months I was rocking like 12th.

00:17:30.948 --> 00:17:31.248
Yep.

00:17:31.667 --> 00:17:32.117
10th.

00:17:32.417 --> 00:17:32.538
Yep.

00:17:32.748 --> 00:17:35.538
You know, and it was really cool to, to see that progression.

00:17:35.538 --> 00:17:37.938
And the guy that got me into running was 10 years older.

00:17:37.938 --> 00:17:37.939
Mm-hmm.

00:17:37.944 --> 00:17:39.347
And is still a good friend, John.

00:17:39.917 --> 00:17:46.038
And like, I passed him, you know, he couldn't keep up with me anymore, which was pretty cool, you know?

00:17:46.038 --> 00:17:47.028
Um, well, and that's the

00:17:47.028 --> 00:17:47.268
key.

00:17:47.268 --> 00:17:50.567
It's, it's find the pull instead of look for the push.

00:17:50.567 --> 00:17:52.067
I think that's one of the myths.

00:17:52.067 --> 00:17:54.617
The book I'm working on right now is called The Toughness Myth.

00:17:54.768 --> 00:18:01.067
And one of the myths is discipline, motivation, grind it out.

00:18:01.097 --> 00:18:01.428
Yeah.

00:18:01.488 --> 00:18:03.288
No, those, none of those work.

00:18:03.288 --> 00:18:03.452
No matter No.

00:18:03.452 --> 00:18:04.278
How miserable it is.

00:18:04.278 --> 00:18:04.428
Yeah.

00:18:04.428 --> 00:18:04.968
Push through.

00:18:04.972 --> 00:18:05.807
That's, that's ridiculous.

00:18:06.018 --> 00:18:07.817
It makes for good social media.

00:18:07.938 --> 00:18:09.377
It makes for a horrible life.

00:18:09.768 --> 00:18:11.208
Find the pull.

00:18:11.597 --> 00:18:13.577
And the pull may already be there.

00:18:13.577 --> 00:18:13.637
Yeah.

00:18:13.637 --> 00:18:17.718
And you just need to tune into it or you may need to bring it in with you into it.

00:18:17.748 --> 00:18:18.617
It wasn't there before.

00:18:18.617 --> 00:18:20.508
You bring it in or you find something different.

00:18:20.688 --> 00:18:20.837
Yeah.

00:18:20.988 --> 00:18:23.748
So find the pull, don't depend on the push.

00:18:23.792 --> 00:18:23.913
Interesting.

00:18:23.913 --> 00:18:25.008
The push is short term.

00:18:25.188 --> 00:18:28.248
The push can get you started, the pull maintains it and

00:18:28.248 --> 00:18:28.998
makes you great.

00:18:29.028 --> 00:18:29.147
Hmm.

00:18:29.718 --> 00:18:36.377
The big thing I took away from your talk, uh, that I've still actually, at least once a week I think about it, is the automatic better choices.

00:18:36.407 --> 00:18:37.157
The A, B, C.

00:18:37.248 --> 00:18:37.488
Yep.

00:18:37.817 --> 00:18:38.718
Talk to me about that.

00:18:38.718 --> 00:18:45.948
Like, is that your wife came up with that and uh, you've just been sharing it around, or like, tell me about the evolution of ideas.

00:18:46.038 --> 00:18:46.307
Yeah,

00:18:46.307 --> 00:18:48.198
I, it ties into what we were talking about.

00:18:48.198 --> 00:18:50.837
I think a lot of folks depend on motivation.

00:18:50.837 --> 00:18:56.268
They depend on discipline or they fault themselves for not having enough discipline or enough motivation.

00:18:56.268 --> 00:18:57.077
Blame and shame kind of.

00:18:57.077 --> 00:18:57.708
Exactly.

00:18:58.067 --> 00:18:59.897
I don't, I don't need discipline.

00:19:00.258 --> 00:19:02.778
I don't need motivation because it's automated.

00:19:02.988 --> 00:19:06.198
If it's Monday, I know I'm running.

00:19:06.873 --> 00:19:08.702
If it's Tuesday, I know I'm in the gym.

00:19:08.942 --> 00:19:10.442
I don't, I don't debate it.

00:19:10.442 --> 00:19:11.883
I don't get up and question it.

00:19:11.883 --> 00:19:15.752
I don't say, well, I wonder, should I do track today?

00:19:16.053 --> 00:19:17.042
Well, yeah, it's Tuesday.

00:19:17.042 --> 00:19:17.972
I do track on tu.

00:19:17.972 --> 00:19:27.123
That's just who I am and that's cur, that's one of the keys is when you change from what I do to who I am, everything changes.

00:19:27.303 --> 00:19:32.222
When it's your identity, when you go from, I run to, I'm a runner.

00:19:32.313 --> 00:19:32.673
Yeah.

00:19:32.942 --> 00:19:34.053
Everything changes.

00:19:34.143 --> 00:19:34.383
Yeah.

00:19:34.383 --> 00:19:38.397
When you go from, I do a podcast to, I'm a podcaster.

00:19:38.397 --> 00:19:38.398
Yeah.

00:19:38.758 --> 00:19:39.637
Everything changes.

00:19:39.837 --> 00:19:40.143
I always

00:19:40.143 --> 00:19:42.542
work out on Tuesdays, Thursdays, and Saturdays.

00:19:42.573 --> 00:19:45.153
I'm a fit individual who works out.

00:19:45.228 --> 00:19:45.873
Boom, boom, boom.

00:19:45.932 --> 00:19:46.323
Yeah.

00:19:46.833 --> 00:19:47.492
Ing identity

00:19:47.492 --> 00:19:49.712
is so critical and people miss that.

00:19:50.448 --> 00:19:52.758
So let's talk to me about education.

00:19:52.788 --> 00:19:52.877
Mm-hmm.

00:19:53.117 --> 00:19:54.827
Where did the PhD come in?

00:19:54.827 --> 00:20:00.137
Were you already a Smarty pants or did you start Catalyst and then kind of went back to school to get even smarty pants?

00:20:00.167 --> 00:20:00.553
Well, I,

00:20:00.557 --> 00:20:03.407
I think this will be encouraging to folks'cause I struggled through school.

00:20:03.407 --> 00:20:04.607
I have four college degrees.

00:20:04.607 --> 00:20:11.208
So I have a bachelor's in biology, a master's in business, a master's in physical therapy, and if a PhD in performance psychology.

00:20:11.268 --> 00:20:11.478
Okay.

00:20:11.567 --> 00:20:14.958
And I've, and I'm not a super smart guy.

00:20:14.958 --> 00:20:20.778
I don't memorize Well, I've gotta really dig in so folks don't, don't.

00:20:21.063 --> 00:20:23.042
Put yourself down if you struggle.

00:20:23.042 --> 00:20:26.492
It really was a struggle for me to get through physical therapy school.

00:20:26.673 --> 00:20:28.863
I really struggled to get that biology degree.

00:20:28.863 --> 00:20:31.502
I could not memorize like a lot of my peers could.

00:20:31.893 --> 00:20:33.873
So for me it's curiosity.

00:20:34.258 --> 00:20:36.482
I, I was 50 when I went back to the PhD.

00:20:36.512 --> 00:20:36.962
Is that right?

00:20:37.143 --> 00:20:38.823
So I, I didn't need it for my job.

00:20:38.823 --> 00:20:40.413
Your business had been running for 10 years already.

00:20:40.413 --> 00:20:42.460
Nobody cared whether that D or not, nobody cared.

00:20:42.663 --> 00:20:43.623
No, nobody, it.

00:20:43.623 --> 00:20:45.603
It didn't increase earning potential.

00:20:45.813 --> 00:21:08.252
I was just super curious about this concept of mental toughness and all the baloney that we're seeing on social media, and was there some way we could study what really matters and help bring that to people that are single moms or professors or students or athletes, or in a practical way that anyone can implement, not just for a video that they can post on Instagram.

00:21:09.317 --> 00:21:13.938
What, uh, can you like, boil down your like thesis?

00:21:14.117 --> 00:21:22.278
It sounded like you, to me, it sounded like you had a theory that you wanted to test and have enough motivation and resources and pressure to do a really good job of testing it.

00:21:22.968 --> 00:21:23.238
Yeah.

00:21:23.238 --> 00:21:34.278
I had just come off of a, a series of events, um, that resulted in some good results, but some confusing in the midst.

00:21:34.278 --> 00:21:38.597
So people are like, oh, you do this, you must have really good mental toughness.

00:21:38.597 --> 00:21:41.988
I was like, well, sometimes, and sometimes it's terrible.

00:21:41.988 --> 00:21:47.452
Like sometimes I'm a total wimp and why is it, and it's not blood sugar based and it's not sleep based.

00:21:47.452 --> 00:21:49.907
Like what are the things that are causing that?

00:21:49.907 --> 00:21:55.097
So that's what I wanted to go back and study is why is mine so far up and down and then.

00:21:56.252 --> 00:22:01.923
How could that be applied to anyone for the things that matter to them, whether or not it's athletics?

00:22:01.923 --> 00:22:01.982
Yeah.

00:22:02.012 --> 00:22:02.913
Maybe it's their profession.

00:22:02.913 --> 00:22:03.843
Maybe it's their leadership.

00:22:03.843 --> 00:22:05.432
Maybe it's their, their studies.

00:22:05.432 --> 00:22:07.833
Maybe it's their parenting, maybe it's their what, whatever.

00:22:08.163 --> 00:22:11.163
So that's what led to that element.

00:22:11.192 --> 00:22:21.932
And yeah, I could, as you got to hear for an hour or so, um, I could speak on it for four days, but the, the core element of the functional mental toughness model, it's a triad.

00:22:21.932 --> 00:22:23.012
So it's three pieces.

00:22:23.222 --> 00:22:24.153
It's thrive.

00:22:24.752 --> 00:22:29.522
So that's all the things around move, be active.

00:22:29.732 --> 00:22:30.482
Doesn't mean run.

00:22:30.482 --> 00:22:31.383
It doesn't mean do triathlon.

00:22:31.383 --> 00:22:32.222
Lotion is lotion.

00:22:32.373 --> 00:22:33.182
Yes.

00:22:33.633 --> 00:22:36.512
Fuel don't diet fuel.

00:22:36.512 --> 00:22:42.242
Fuel is the eating is fat, satisfying the tongue fueling, satisfies the body.

00:22:42.303 --> 00:22:42.512
Hmm.

00:22:42.752 --> 00:22:46.742
When you go into each meal saying, am I fueling or am I eating?

00:22:47.313 --> 00:22:48.032
You change.

00:22:48.032 --> 00:22:51.242
You don't need a diet if you will go with that strategy.

00:22:51.333 --> 00:22:51.633
Interesting.

00:22:51.663 --> 00:22:54.573
And ask yourself, am I fueling or am I eating?

00:22:55.038 --> 00:22:56.357
And sometimes you just wanna eat.

00:22:56.448 --> 00:22:56.748
Sure.

00:22:56.807 --> 00:22:58.127
You're, you're out for a fun day.

00:22:58.127 --> 00:22:59.417
You're doing something fun with friends.

00:22:59.417 --> 00:22:59.627
Right.

00:22:59.657 --> 00:23:00.377
That's totally fine.

00:23:00.377 --> 00:23:01.333
This, this, I want a lo of cake.

00:23:01.367 --> 00:23:01.458
This.

00:23:01.458 --> 00:23:02.208
It's not every time.

00:23:02.208 --> 00:23:02.657
Exactly.

00:23:02.657 --> 00:23:03.738
It's not really fuel.

00:23:03.857 --> 00:23:04.428
Exactly.

00:23:04.788 --> 00:23:06.978
But generally speaking, am I fueling?

00:23:06.978 --> 00:23:08.807
So that's the second part of the thrive.

00:23:09.228 --> 00:23:12.917
There's rest, people underestimate, sleep like crazy.

00:23:12.917 --> 00:23:13.788
It's getting better.

00:23:13.817 --> 00:23:14.807
We're tuning into it a little bit.

00:23:14.807 --> 00:23:14.958
Yeah.

00:23:15.137 --> 00:23:15.377
Yep.

00:23:15.393 --> 00:23:17.327
And then connect those relationships.

00:23:17.718 --> 00:23:19.817
So that's the thrive piece.

00:23:19.817 --> 00:23:27.738
And then prepare are those things that you can do where you're practicing, you're putting yourself in the right situation, you're callousing your body or your mind.

00:23:27.798 --> 00:23:28.157
Sure.

00:23:28.307 --> 00:23:30.738
For that critical moment we call it.

00:23:31.038 --> 00:23:38.057
And then activate is when you're in that critical moment, you know how to pull those things out and change the game.

00:23:38.357 --> 00:23:40.847
So it's thrive, prepare, and activate.

00:23:40.847 --> 00:23:44.928
And right there in the middle is the FMT Bank or functional mental toughness bank.

00:23:45.258 --> 00:23:47.988
And our whole goal with that bank is fill it up.

00:23:49.008 --> 00:23:51.353
Don't create, draw what you need, need to kids.

00:23:51.353 --> 00:23:51.512
Exactly.

00:23:51.573 --> 00:23:51.792
Yep.

00:23:52.127 --> 00:23:53.657
And then when you need it.

00:23:54.153 --> 00:23:54.752
Access it.

00:23:54.813 --> 00:23:55.292
Interesting.

00:23:55.353 --> 00:23:57.063
So that's the, that's the core of it.

00:23:57.212 --> 00:23:59.373
That's the core of what your thesis ultimately became.

00:23:59.373 --> 00:23:59.867
And, and exactly.

00:23:59.867 --> 00:24:00.482
That was our model.

00:24:00.512 --> 00:24:04.923
And what has, how has that changed your business, I guess?

00:24:04.923 --> 00:24:08.732
Or was it, was it just reaffirming the things you'd already been preaching?

00:24:08.732 --> 00:24:09.063
Kind of?

00:24:09.067 --> 00:24:09.077
Yeah.

00:24:09.077 --> 00:24:11.762
It brought the performance piece in at a much higher level.

00:24:11.762 --> 00:24:14.702
So we were focused on health and wellness for the most part.

00:24:14.702 --> 00:24:15.032
I see.

00:24:15.032 --> 00:24:28.863
And then we brought this in and, and Kurt, it was so fascinating'cause a lot of these type A folks, a lot of these executives, they would set up their coaching session and they'd, they'd say something like, yeah, yeah, yeah, yeah, I know I should sleep and eat better and exercise.

00:24:28.863 --> 00:24:30.242
But what's the real secret?

00:24:30.393 --> 00:24:30.873
Like what,

00:24:31.353 --> 00:24:32.583
what's the easy

00:24:32.583 --> 00:24:32.853
button?

00:24:32.853 --> 00:24:33.182
Really?

00:24:33.212 --> 00:24:33.393
Yeah.

00:24:33.393 --> 00:24:35.522
Gimme, gimme the, the next level stuff.

00:24:35.522 --> 00:24:36.692
I'm a, I'm a high performer.

00:24:36.692 --> 00:24:37.053
I want that.

00:24:37.323 --> 00:24:42.752
And when they realize the evidence shows, if we focus on the basics, our mental toughness elevates.

00:24:43.143 --> 00:24:43.982
Suddenly they went.

00:24:44.478 --> 00:24:46.278
Oh, oh, I'll be a better negotiation.

00:24:46.282 --> 00:24:47.897
That's a, that's a different, yeah, exactly.

00:24:47.928 --> 00:24:48.107
Right.

00:24:48.107 --> 00:24:49.067
So I'll be a better exec.

00:24:49.067 --> 00:24:49.728
I'll be a better leader.

00:24:49.728 --> 00:24:52.734
I'll be a better, you know, creator, entrepreneur, et cetera, et cetera.

00:24:52.998 --> 00:24:56.417
If I do these essentials, let's talk about the essentials.

00:24:56.837 --> 00:25:08.357
So that was really exciting to be able to have a model that shifted the way people looked at the core elements that they'd say, yeah, yeah, yeah, that's good for my employees, that's good for my family, that's good for my kids.

00:25:08.387 --> 00:25:10.607
Yeah, but for me, I want that secret.

00:25:11.087 --> 00:25:11.778
Guess what buddy?

00:25:12.198 --> 00:25:12.948
The secret

00:25:13.968 --> 00:25:14.597
is these.

00:25:15.018 --> 00:25:18.617
So do you guys have like a suite of engagement styles?

00:25:18.617 --> 00:25:24.857
Like you'll do like a series of workshops in one company, or is it It's one-on-one virtual.

00:25:24.857 --> 00:25:25.337
One all virtual.

00:25:25.337 --> 00:25:26.538
It's one-on-one coaching.

00:25:26.538 --> 00:25:26.807
So the

00:25:26.807 --> 00:25:28.698
employer will say, Hey, we want to have.

00:25:29.103 --> 00:25:32.133
Our, all our new employees go through a year's worth of coaching.

00:25:32.163 --> 00:25:32.313
Oh, cool.

00:25:32.313 --> 00:25:42.603
Or we want all our employees to do four sessions a year just to tap into what, and, and it's confidential and it's not telling what, trying to achieve the spinach, it's not telling'em to become runners.

00:25:42.752 --> 00:25:44.252
They don't your nose, it's what matters to them.

00:25:44.282 --> 00:25:44.522
Yeah.

00:25:44.583 --> 00:25:44.853
Yeah.

00:25:44.853 --> 00:25:53.823
What, so one person may be stressed out, one person may not be sleeping, one person may be struggling with their teenage daughter and they're trying to figure out how to have a better conversation.

00:25:54.063 --> 00:25:57.393
One person may be focused on leadership, one person with their athletic pursuits.

00:25:57.603 --> 00:25:59.883
So it's whatever matters to that person.

00:26:00.182 --> 00:26:06.032
The coaches coming alongside, not telling them what to do, but drawing out what matters to them.

00:26:06.093 --> 00:26:06.333
Yeah.

00:26:06.333 --> 00:26:11.823
And how can we help them in their setting, in their situation, their pursuit.

00:26:11.823 --> 00:26:11.824
Yeah.

00:26:11.824 --> 00:26:12.107
Whatever that happens to

00:26:12.107 --> 00:26:12.147
be.

00:26:12.147 --> 00:26:12.932
Pursuit, background,

00:26:12.932 --> 00:26:13.923
history, all those things.

00:26:13.923 --> 00:26:15.692
It a one around 5K or a 10 K Exactly.

00:26:15.752 --> 00:26:16.893
Will still help you with that.

00:26:16.893 --> 00:26:17.522
Absolutely.

00:26:17.792 --> 00:26:22.532
And then do, does Catalyst have like a framework that all your coaches work with?

00:26:22.532 --> 00:26:25.502
I guess this is kind of built on what you, we've been talking about already in some regards.

00:26:25.532 --> 00:26:25.653
Yeah.

00:26:25.653 --> 00:26:28.413
So all of our coaches are nationally board certified health and wellness coaches.

00:26:28.442 --> 00:26:28.653
Okay.

00:26:29.073 --> 00:26:34.022
And I'd say two thirds'em are trained as specialists in function, mental toughness.

00:26:34.383 --> 00:26:37.472
So that's, that's the background.

00:26:37.472 --> 00:26:39.903
But we have never given our coaches a script.

00:26:40.143 --> 00:26:41.883
We've never given them a checklist.

00:26:42.153 --> 00:26:44.343
It is coaching private engage.

00:26:44.343 --> 00:26:45.992
We are coming alongside you.

00:26:45.992 --> 00:26:46.262
Interesting.

00:26:46.472 --> 00:26:48.182
And it depends on what you want to do.

00:26:48.182 --> 00:26:50.492
We're not gonna ask you about blood pressure,

00:26:50.492 --> 00:26:53.972
be eye or something like that, or, uh, could be anybody or whatever.

00:26:53.972 --> 00:27:05.492
But I mean, in, it sounds like the coaching, like as with most business owners, I've seen a lot of awesome coaches and I, and I've had some, everybody's some coach, right.

00:27:05.673 --> 00:27:06.393
And I've, yeah.

00:27:06.393 --> 00:27:09.678
I've met some miserable ones that I would never hire to coach me to do anything.

00:27:09.932 --> 00:27:10.232
Totally.

00:27:10.442 --> 00:27:13.502
Uh, they'll derail my life probably, you know?

00:27:13.502 --> 00:27:13.682
Totally.

00:27:13.982 --> 00:27:19.357
Um, and so, but the way I hear you describe it, it's almost like you just, you kind of.

00:27:20.103 --> 00:27:28.292
Do the coaching, as long as you're hiring the right coaches, it's kind of like giving an eye exam or, um, doing a, a, a blood pressure check or whatever.

00:27:28.292 --> 00:27:34.623
You know, here's how we gather, here's how we, and I'm sure there's personalities and there's a lot of things around

00:27:34.623 --> 00:27:35.432
people may have heard.

00:27:35.432 --> 00:27:38.883
Phrases like intrinsic motivation, motivational interviewing, temperament.

00:27:40.208 --> 00:27:41.073
Everyone's a coach, right?

00:27:41.073 --> 00:27:44.462
You go on LinkedIn and every fourth post tell you what to do.

00:27:44.462 --> 00:27:44.792
Yeah.

00:27:44.853 --> 00:27:45.212
Yeah.

00:27:45.212 --> 00:27:45.573
Well.

00:27:45.978 --> 00:27:49.008
That's your first clue if your coach is telling you what to do.

00:27:49.008 --> 00:27:54.678
They're not actually a coach, they're a preacher, they're a teacher, they're a soapbox, stander or whatever.

00:27:55.067 --> 00:27:56.508
Our coaches don't tell you what to do.

00:27:56.567 --> 00:27:56.837
Yeah.

00:27:57.077 --> 00:27:59.932
That's that's not, and sometimes that's confusing to you, them what you wanna do kind of more.

00:28:00.002 --> 00:28:00.292
Yeah.

00:28:00.298 --> 00:28:00.587
Yeah.

00:28:00.587 --> 00:28:01.907
And then we talk that through.

00:28:01.907 --> 00:28:03.647
And it's amazing.

00:28:03.647 --> 00:28:07.067
We, we also, the Catalyst Coaching Institute trains people that want to be coaches.

00:28:07.307 --> 00:28:16.397
And so the second day of their initial training, we do a coach, the coach where you've got a mentor listening in with a brand new, like they're not even coaches yet.

00:28:16.428 --> 00:28:16.758
Right, right.

00:28:16.788 --> 00:28:21.077
But they have the basics, the essentials, and they do a 25 minute coaching session.

00:28:21.258 --> 00:28:23.688
And you would think, well, this isn't gonna do any good.

00:28:23.688 --> 00:28:24.917
They don't know what they're doing.

00:28:25.067 --> 00:28:27.137
They've been knowing this for 24 hours.

00:28:27.137 --> 00:28:27.438
Sure.

00:28:28.097 --> 00:28:29.627
Kurt, it stuff happens.

00:28:29.627 --> 00:28:29.958
Yeah.

00:28:30.048 --> 00:28:31.367
And it's so amazing.

00:28:31.367 --> 00:28:31.458
True.

00:28:31.458 --> 00:28:32.538
And they're like, oh my God.

00:28:32.688 --> 00:28:36.528
So that's your first test for listeners that have a coach or think about a coach.

00:28:36.768 --> 00:28:38.087
If your coach is telling you what to do,

00:28:38.988 --> 00:28:40.008
they're not a coach.

00:28:40.008 --> 00:28:40.728
I like that.

00:28:41.057 --> 00:28:44.627
I, it's kind of an interesting litmus in some ways.

00:28:44.627 --> 00:28:45.048
Like I've.

00:28:46.232 --> 00:28:49.923
I've met a lot of coaches that were almost born to become a coach.

00:28:50.553 --> 00:28:54.512
You know, and probably that's your, your target market for who you're trying to train and equip.

00:28:54.512 --> 00:28:56.553
And especially the ones you hire to work with you.

00:28:57.242 --> 00:29:00.903
Um, and there's others that are like, well, I struggle on a bunch of things.

00:29:01.323 --> 00:29:02.432
I maybe I can be a coach.

00:29:02.432 --> 00:29:06.272
'cause that seems like a really lucrative business model if you can get it ramped up.

00:29:06.932 --> 00:29:09.452
Um, and there's a distinct difference.

00:29:09.452 --> 00:29:11.643
Like I can, I feel like I can tell the difference usually.

00:29:11.643 --> 00:29:11.702
Yeah.

00:29:11.702 --> 00:29:17.313
But, um, you probably, that's probably a big part of your business is hiring the right people for those seats and Well,

00:29:17.373 --> 00:29:19.923
we've been fortunate, and Susanna gets credit for this too.

00:29:19.923 --> 00:29:23.913
Our average coach has been with us 10 to 12 years.

00:29:23.942 --> 00:29:24.363
Wow.

00:29:24.452 --> 00:29:28.113
So when you see people stepping into the coaching world, yeah.

00:29:28.113 --> 00:29:30.813
They've probably been doing it in a year or two, if you're lucky.

00:29:30.962 --> 00:29:31.173
Yep.

00:29:31.173 --> 00:29:33.423
And our coaches have coached thousands of people.

00:29:33.962 --> 00:29:34.413
For a

00:29:34.502 --> 00:29:35.373
decade or more.

00:29:35.883 --> 00:29:39.423
So a lot of times they're already established and good at it before they even come along.

00:29:39.423 --> 00:29:40.053
You No, no, no.

00:29:40.053 --> 00:29:41.968
They've been with us Oh, for 10 to 12 years you started?

00:29:41.968 --> 00:29:42.087
Yeah.

00:29:42.093 --> 00:29:42.182
Yeah.

00:29:42.182 --> 00:29:42.692
That's awesome.

00:29:42.698 --> 00:29:42.847
Yeah.

00:29:42.853 --> 00:29:43.113
Yeah.

00:29:43.113 --> 00:29:46.202
We have coaches that have been with us since we started in oh seven.

00:29:46.563 --> 00:29:47.643
Like it's amazing.

00:29:47.643 --> 00:29:48.752
It's so fun.

00:29:48.932 --> 00:29:57.782
And again, credit to Susanna, but it is, it's awesome to, to get our team together and look around the room and think, huh?

00:29:58.262 --> 00:30:00.512
She started in oh seven, she started in oh nine.

00:30:00.603 --> 00:30:01.863
He was there in oh eight.

00:30:01.952 --> 00:30:03.363
Like, it's just, yeah, it's

00:30:03.363 --> 00:30:03.692
cool.

00:30:04.022 --> 00:30:09.782
So is that, like, if, if you were, I think our, a lot of our listeners are business owners mm-hmm.

00:30:10.022 --> 00:30:10.952
In Northern Colorado here.

00:30:11.373 --> 00:30:17.613
And if you're like giving that, that framework you just kinda shared, is that kind of like penciling out a plan?

00:30:17.613 --> 00:30:18.663
Is that where to start?

00:30:18.843 --> 00:30:28.653
If you're that person that's like the type A that is AER but isn't giving themselves enough space to move and fuel and connect.

00:30:29.688 --> 00:30:29.958
Yeah.

00:30:29.958 --> 00:30:30.198
I

00:30:32.657 --> 00:30:35.087
You mean as, I mean, do a plan first would be a starting point.

00:30:35.093 --> 00:30:38.357
Do you do a plan first or just do, I guess is so are we talking

00:30:38.357 --> 00:30:44.238
a coaching conversation or a tip for somebody that's listening, saying, yeah, I'm, I'm off kilter.

00:30:44.238 --> 00:30:45.798
I need something to get back on.

00:30:45.798 --> 00:30:46.638
That's, that's more what I was saying.

00:30:46.644 --> 00:30:46.667
Okay.

00:30:46.667 --> 00:30:47.387
Let's talk about that.

00:30:47.508 --> 00:30:47.627
Yeah.

00:30:47.807 --> 00:30:53.057
So someone catches me on the street, they're like, you're the wellness guy.

00:30:53.478 --> 00:30:54.468
I'm struggling.

00:30:54.468 --> 00:30:55.248
Where do I start?

00:30:55.248 --> 00:30:56.417
And I know nothing about'em.

00:30:56.417 --> 00:30:57.617
Is that kinda what we're setting up here?

00:30:57.617 --> 00:30:57.948
Sure.

00:30:58.038 --> 00:30:58.607
Exactly.

00:30:58.607 --> 00:30:58.847
Yeah.

00:30:59.057 --> 00:31:02.988
Well, and they're, and they're like one of our listeners, they're, they're business owner, a business leader.

00:31:02.988 --> 00:31:05.357
They, so they're go, go, go for time.

00:31:05.417 --> 00:31:06.468
They're go, go, go.

00:31:06.798 --> 00:31:13.188
They don't make enough time for fueling properly sometimes, and they don't make enough time to sleep as much as they should.

00:31:13.188 --> 00:31:15.077
They don't make enough time to connect with their, mm-hmm.

00:31:15.407 --> 00:31:21.798
Maybe even with their wife and their kids, like, they'd like to'cause their business is, you know, business is more challenging now than it was.

00:31:22.337 --> 00:31:25.218
When there was a bunch of free money flowing around in the economy after COVID.

00:31:25.218 --> 00:31:25.458
Right?

00:31:25.458 --> 00:31:25.548
Sure.

00:31:25.907 --> 00:31:28.157
And so it's been a more challenging environment for many people.

00:31:28.157 --> 00:31:29.238
Busier, at least.

00:31:29.508 --> 00:31:31.218
I would, I would

00:31:31.218 --> 00:31:38.657
suggest, and this is not true for everybody, but I would suggest create space for 20 more minutes of sleep.

00:31:39.228 --> 00:31:39.407
Hmm.

00:31:39.978 --> 00:31:40.698
Start there.

00:31:40.877 --> 00:31:41.057
Hmm.

00:31:41.448 --> 00:31:47.028
Because we know the data, if you are sleeping more, you're more likely to eat better the next day.

00:31:47.208 --> 00:31:47.387
Hmm.

00:31:47.748 --> 00:31:49.758
You're more likely to get a little activity in your day.

00:31:50.448 --> 00:31:53.508
If you have a poor sleep, you're less likely to, Hmm.

00:31:53.508 --> 00:31:58.998
You're, and it's so easy to let the sleep go, to push through.

00:31:58.998 --> 00:32:00.048
I've got one more project.

00:32:00.048 --> 00:32:00.167
Yeah.

00:32:00.167 --> 00:32:00.647
Gotta do.

00:32:00.887 --> 00:32:01.577
That's fine.

00:32:01.907 --> 00:32:04.157
But I think people lie to themselves too.

00:32:04.278 --> 00:32:04.728
Yeah.

00:32:04.817 --> 00:32:07.248
They tell you they're working 15 hour days.

00:32:07.548 --> 00:32:14.417
If I were to follow them, or 18 hour days, if I were to follow them around for 18 hours, I can promise you they're not working for 18 hours.

00:32:14.417 --> 00:32:15.858
Nobody's got a brain that can handle that hardly.

00:32:17.073 --> 00:32:19.688
They're screwing around their Facebook, but they tell themselves they, they're screwing around on their Facebook.

00:32:19.718 --> 00:32:22.742
They tell themselves and looking into their email without actually doing anything for four hours.

00:32:22.742 --> 00:32:23.252
They blame

00:32:23.252 --> 00:32:30.002
artificial restrictions for not making the most valuable choices.

00:32:30.212 --> 00:32:35.343
So they say, I can't eat well, okay, so let's go to a business lunch and lemme see what you order.

00:32:35.702 --> 00:32:40.173
Because it doesn't take any more time to order a big salad with salmon, right?

00:32:40.173 --> 00:32:41.163
Than it does the junk.

00:32:41.222 --> 00:32:45.002
And if it doesn't start with salad or end with salad, um,

00:32:45.242 --> 00:32:46.593
I mean, it's just, so that's, that's such

00:32:46.593 --> 00:32:48.393
a low bar.

00:32:48.393 --> 00:32:52.143
Like, come on folks, stop messing around and just automate your lunch.

00:32:52.143 --> 00:32:56.042
But Brad, I just, I miss cheeseburgers when I don't eat them.

00:32:56.462 --> 00:32:57.032
That's fine.

00:32:57.363 --> 00:33:01.803
As long as you're willing to say, I'm okay performing at 70% of my capacity.

00:33:02.853 --> 00:33:07.442
And if you're okay with that, then that's fine, but don't look me in the eye and say, I wanna be my best.

00:33:07.998 --> 00:33:13.127
Possible self and then say, but cheeseburgers are more important than being my best possible self.

00:33:13.127 --> 00:33:14.958
And by the way, there's nothing wrong with a cheeseburger.

00:33:15.048 --> 00:33:15.317
Sure.

00:33:15.407 --> 00:33:19.278
But if you're having them every time you go out for lunch, there is something wrong with the cheeseburger.

00:33:19.278 --> 00:33:19.367
Right.

00:33:19.367 --> 00:33:20.417
Especially if you're 30

00:33:20.417 --> 00:33:20.718
pounds

00:33:20.718 --> 00:33:21.468
overweight already, it,

00:33:21.722 --> 00:33:22.938
it, it doesn't matter.

00:33:22.938 --> 00:33:23.268
Or 10, it's,

00:33:23.268 --> 00:33:26.268
it's not the right, it's not the macronutrients.

00:33:26.268 --> 00:33:27.857
We need to be the best we can be.

00:33:27.857 --> 00:33:27.917
Hmm.

00:33:28.367 --> 00:33:31.998
So decide, I guess maybe it comes down to that, make a decision.

00:33:32.268 --> 00:33:32.417
Hmm.

00:33:32.417 --> 00:33:38.478
If your, if your most important thing in your life is your tongue, fine, live that life.

00:33:38.538 --> 00:33:43.788
But if your most important thing is being the best version of you possible, then decide that.

00:33:44.028 --> 00:33:46.548
But don't tell me one thing and do the opposite.

00:33:46.788 --> 00:33:47.627
So

00:33:48.198 --> 00:33:50.778
here's maybe a confession of sorts.

00:33:51.347 --> 00:33:55.907
Like, I don't necessarily wanna be the best version of me possible.

00:33:55.907 --> 00:34:01.667
I wanna be 85% of that because it seems like too much work to be the best version of me possible.

00:34:01.968 --> 00:34:02.538
How about that?

00:34:02.542 --> 00:34:02.712
You're honest.

00:34:03.198 --> 00:34:03.708
You're honest.

00:34:04.038 --> 00:34:04.218
That's

00:34:04.218 --> 00:34:04.518
fine.

00:34:04.758 --> 00:34:07.008
So then you could pick and choose and I would still say.

00:34:07.593 --> 00:34:09.813
Lean into those cornerstone, we call'em the cornerstone.

00:34:09.813 --> 00:34:11.193
So move fuel, rest connect.

00:34:11.253 --> 00:34:12.873
Yeah, move fuel, rest.

00:34:12.873 --> 00:34:13.233
Connect.

00:34:13.472 --> 00:34:15.152
Lean into those, look at those.

00:34:15.302 --> 00:34:16.802
Do a gap analysis on'em.

00:34:17.552 --> 00:34:20.163
See if you're always needing an alarm to wake up.

00:34:20.163 --> 00:34:24.632
Or if you wake up without an alarm, see what your eyes feel like at three in the afternoon.

00:34:24.813 --> 00:34:26.103
See what your energy's like.

00:34:26.132 --> 00:34:27.092
All those kinds of things.

00:34:27.092 --> 00:34:27.152
Yeah.

00:34:27.393 --> 00:34:31.353
And if you're good, alright, we checked that one out, so that's fine.

00:34:31.353 --> 00:34:36.722
But you're being honest, most people are not willing to say, I'm okay not being the best version of me.

00:34:36.813 --> 00:34:37.083
Yeah.

00:34:37.293 --> 00:34:38.313
They say I wanna

00:34:38.313 --> 00:34:39.782
be better, I want to be the best.

00:34:39.782 --> 00:34:44.373
I wanna be the great leader I want, but I also want three glasses of wine at night.

00:34:44.733 --> 00:34:45.092
Right.

00:34:45.242 --> 00:34:46.083
They don't mix

00:34:46.652 --> 00:34:46.952
Fair.

00:34:47.282 --> 00:34:47.702
I think.

00:34:47.822 --> 00:34:48.003
Yeah.

00:34:48.003 --> 00:34:51.512
Where for me, um, move is one of the things I struggle with.

00:34:51.512 --> 00:34:53.822
'cause it takes a lot of time to get, well, let's talk about it.

00:34:53.822 --> 00:34:54.842
The right amount of exercise.

00:34:54.932 --> 00:34:55.443
Okay, sure.

00:34:55.443 --> 00:34:57.873
Let's do so the right amount of exercise.

00:34:57.873 --> 00:35:01.983
I think that's a penalty for people because they, they hear these things.

00:35:01.983 --> 00:35:05.643
They seem'em on social media, you're supposed to do extra amount.

00:35:06.182 --> 00:35:07.353
We call it move.

00:35:07.353 --> 00:35:09.362
We don't call it run, we don't call it bike.

00:35:09.362 --> 00:35:10.983
We don't call it travel on, there's a timer attached to that move.

00:35:11.853 --> 00:35:12.393
Exactly.

00:35:12.693 --> 00:35:23.043
So if you're throwing your step counter on your phone or your watch or whatever, and you, you look at it and you go, huh, I'm walking 1200 steps a day, that's a problem.

00:35:23.972 --> 00:35:27.632
But, but let's not say, oh, I'm a failure if I don't get 10,000 steps.

00:35:27.632 --> 00:35:27.813
Right.

00:35:28.083 --> 00:35:28.713
10,000 steps.

00:35:28.713 --> 00:35:36.632
Is the, the, the right amount is it To me, if you're walking 1200 and we can get you to 3000 success, you're gonna see some change.

00:35:36.663 --> 00:35:37.472
You're gonna see some change.

00:35:37.472 --> 00:35:37.742
Interesting.

00:35:37.893 --> 00:35:49.922
So let's not, let's, let's listen to the words we're choosing when we, I, I mentioned the, just earlier when you say, I'm just this role, or I'm just doing this exercise, stop.

00:35:50.342 --> 00:35:52.172
You are doing this exercise.

00:35:52.202 --> 00:35:53.762
You're not just running a mile.

00:35:54.032 --> 00:35:55.773
You're running a mile.

00:35:55.893 --> 00:35:56.222
Yeah.

00:35:56.342 --> 00:36:00.572
You're not just an administrative assistant, you're an administrative assistant.

00:36:00.572 --> 00:36:01.652
You're not just.

00:36:02.538 --> 00:36:08.148
Getting a associate's degree, you're getting an associate's like, awesome way to go.

00:36:08.387 --> 00:36:09.588
That's a first starting point.

00:36:09.588 --> 00:36:10.608
Let's build off of that.

00:36:10.668 --> 00:36:12.407
But don't use the word just because it puts

00:36:12.407 --> 00:36:12.858
you down.

00:36:13.367 --> 00:36:15.137
I can go on and on about different word choices.

00:36:15.137 --> 00:36:15.978
'cause that's a big one.

00:36:16.038 --> 00:36:16.217
Yeah.

00:36:16.217 --> 00:36:16.248
Okay.

00:36:16.248 --> 00:36:22.518
People, people penalize themselves with their, we become the words that we use for our own life.

00:36:22.637 --> 00:36:28.668
And when you say just you're putting yourself down, when you say, I'm too busy, you're wrong.

00:36:28.757 --> 00:36:29.717
You're not too busy.

00:36:29.748 --> 00:36:30.467
Busy.

00:36:30.588 --> 00:36:32.208
And, and, and there are exceptions.

00:36:32.387 --> 00:36:38.148
So the person's out there, they're the single mom, they're working two jobs, they're driving their kids to 17 different things.

00:36:38.418 --> 00:36:39.018
Yes.

00:36:39.197 --> 00:36:40.998
You are simply busy.

00:36:40.998 --> 00:36:42.108
And this is a, a.

00:36:42.632 --> 00:36:49.293
Difficult time of life, and I'm sorry you're going through it right now, but most of us, most of us are not busy.

00:36:49.773 --> 00:36:51.813
We're choosing to overfill.

00:36:52.052 --> 00:36:52.202
Hmm.

00:36:52.202 --> 00:36:57.722
And when I say I've been busy, my brain goes, wait, I'm making bad choices.

00:36:58.233 --> 00:36:59.702
I've added too many things.

00:36:59.702 --> 00:37:00.572
This doesn't fit.

00:37:00.572 --> 00:37:01.802
I'm not prioritizing.

00:37:01.983 --> 00:37:12.963
So you, you look at words like just, or busy or there's endless ones, but listen to what you're saying to yourself because your life is built around the word you choose.

00:37:13.382 --> 00:37:13.472
I

00:37:13.472 --> 00:37:15.302
remember what I was gonna say earlier.

00:37:15.302 --> 00:37:23.702
It was, so there's a, there's a marketing agency in town here, old Town Media, and they're always saying this 1% better every day.

00:37:24.422 --> 00:37:25.952
And I'm like, that's totally unsustainable.

00:37:25.952 --> 00:37:28.773
Like you can't get 365%, but.

00:37:29.072 --> 00:37:29.552
Like that.

00:37:29.913 --> 00:37:40.827
Comparing yourself more to your yesterday self and less to your quote unquote ideal self maybe is helpful or talk to me about, but that seems more like pushing or you're pushing yourself.

00:37:40.827 --> 00:37:41.253
Well, we use the phrase

00:37:41.253 --> 00:37:42.092
better than yesterday.

00:37:42.152 --> 00:37:42.333
Yeah.

00:37:42.362 --> 00:37:42.483
Okay.

00:37:42.483 --> 00:37:42.932
All the time.

00:37:42.992 --> 00:37:43.262
Yep.

00:37:43.443 --> 00:37:44.793
And that's exactly what you're talking about.

00:37:44.793 --> 00:37:45.722
It's comparing you to you.

00:37:45.722 --> 00:37:48.362
It's not saying Brad, compared to courage.

00:37:48.362 --> 00:37:50.853
Well, he's not living up to Kurt's standards, sir.

00:37:51.632 --> 00:37:52.652
No one cares.

00:37:52.713 --> 00:37:52.893
Yeah.

00:37:52.893 --> 00:37:53.733
You're not as smart as me.

00:37:53.733 --> 00:37:53.793
Yeah.

00:37:54.063 --> 00:37:58.233
I'm, it's, am I better than yesterday?

00:37:58.233 --> 00:37:58.293
Yeah.

00:37:58.293 --> 00:37:59.672
And that's not sustainable.

00:37:59.672 --> 00:38:01.112
You don't do that every day.

00:38:01.382 --> 00:38:08.193
But if we focus on can I not get eight hours of sleep that they recommend, but right now I'm getting five and a half.

00:38:08.193 --> 00:38:09.932
Could I get five and three quarters?

00:38:10.052 --> 00:38:10.353
Okay.

00:38:10.503 --> 00:38:10.652
Could

00:38:10.652 --> 00:38:11.733
I get six?

00:38:11.882 --> 00:38:12.902
Can I just make some

00:38:12.902 --> 00:38:13.773
tweaks?

00:38:13.862 --> 00:38:16.052
So that's still really a pull, not a push.

00:38:16.052 --> 00:38:18.663
It's a pull to better you, you're trying to pull yourself to the better.

00:38:18.777 --> 00:38:19.068
Yeah.

00:38:19.322 --> 00:38:19.682
Yeah.

00:38:19.742 --> 00:38:21.873
And, and then you're, you're tuning into.

00:38:22.563 --> 00:38:23.043
Wow.

00:38:23.043 --> 00:38:25.563
I was a lot more alert today, right?

00:38:25.623 --> 00:38:26.612
20 more minutes of sleep.

00:38:26.612 --> 00:38:32.103
I found myself flipping through Instagram a lot less because I wasn't bored with work, right?

00:38:32.103 --> 00:38:33.422
I was focused, I was engaged.

00:38:33.813 --> 00:38:44.222
So yes, one builds on another, builds on another, and then we get into the FMT model and we can go into prepare and challenge threat and self-talk and all these cool things that takes you next level.

00:38:44.282 --> 00:38:49.322
But let's get the foundation in place first before we try to create a trampoline off of that.

00:38:50.072 --> 00:38:51.512
Talk to me about, um.

00:38:52.157 --> 00:38:53.327
Like meditation.

00:38:53.418 --> 00:38:53.447
Okay.

00:38:53.447 --> 00:38:54.077
And stuff like that.

00:38:54.077 --> 00:39:01.277
Is that a part of either your life or is that something that you think people really benefit from in a way of, like, I was thinking where does that fit?

00:39:01.277 --> 00:39:07.487
Is it part of the sleep or part of the, it isn't really part of that foundations, but it seems kind of relevant.

00:39:07.637 --> 00:39:08.057
Yeah.

00:39:08.057 --> 00:39:12.407
So meditation would be a strategy that some people might want to utilize.

00:39:12.467 --> 00:39:12.648
Okay.

00:39:12.737 --> 00:39:15.047
Um, other folks might want to utilize prayer.

00:39:15.228 --> 00:39:17.927
Other folks might want to use quiet journaling.

00:39:18.018 --> 00:39:20.688
Other folks might wanna sit out and listen to the birds.

00:39:20.898 --> 00:39:27.047
So the, the phrase, it's move fuel, rest connect, not move fuel, sleep connect.

00:39:27.047 --> 00:39:27.197
Okay.

00:39:27.197 --> 00:39:29.375
So that would fit, fit into that.

00:39:29.380 --> 00:39:32.717
It's creating that space to let your mind.

00:39:32.898 --> 00:39:34.878
S settle.

00:39:35.057 --> 00:39:35.387
Right.

00:39:35.387 --> 00:39:43.038
And then if you are a journaler, maybe collect some valuable insights that come out of that, or simply having that chance to dial it back.

00:39:43.157 --> 00:39:43.277
Yeah.

00:39:43.277 --> 00:39:46.427
Or if prayer is important to you, making that connection.

00:39:46.458 --> 00:39:46.608
Yep.

00:39:46.608 --> 00:39:46.608
Yep.

00:39:46.697 --> 00:39:49.547
So all of those options fit under that umbrella.

00:39:49.577 --> 00:39:49.907
Perfect.

00:39:49.938 --> 00:39:54.077
That rest really helps to define it for me and, and bring that more clear.

00:39:54.108 --> 00:39:54.527
So Totally.

00:39:54.557 --> 00:39:54.978
Thank you.

00:39:55.128 --> 00:39:55.367
Yeah.

00:39:55.458 --> 00:39:57.648
Um, what else?

00:39:57.648 --> 00:40:06.257
If there's things that you want, like people as a pocketbook tip, uh, things to reflect on, if they're, if they're trying to make that change, is there things that you'd want to

00:40:06.797 --> 00:40:07.637
Yeah, so I think

00:40:07.637 --> 00:40:12.407
one easy, another low hanging fruit would be this idea of critical moments.

00:40:12.407 --> 00:40:17.148
So if you think back to what we briefly talked about with the functional mental toughness bank Yep.

00:40:17.237 --> 00:40:22.757
We're wanting to utilize, to draw too much for the good stuff, the important stuff, and not.

00:40:23.043 --> 00:40:24.902
Not wasted on the dumb stuff.

00:40:25.268 --> 00:40:29.163
So, so like arguing the internet with people isn't good.

00:40:29.163 --> 00:40:31.262
Call beneficial to me.

00:40:31.833 --> 00:40:33.333
We're not getting a lot of benefit outta that one.

00:40:33.693 --> 00:40:36.572
Um, so identify your critical moments.

00:40:36.572 --> 00:40:42.092
What, as you look at your week, let, let's, let's use strategic caffeine is kind of a fun one.

00:40:42.182 --> 00:40:42.483
Okay.

00:40:42.543 --> 00:40:43.983
It's, it is very practical.

00:40:43.983 --> 00:40:44.367
It, yeah.

00:40:44.373 --> 00:40:44.583
Yeah.

00:40:44.612 --> 00:40:45.603
Almost anyone can do it.

00:40:45.603 --> 00:40:47.367
'cause almost all of us drink caffeine at some point.

00:40:47.367 --> 00:40:47.733
Drink two cups

00:40:47.733 --> 00:40:48.302
in the morning.

00:40:48.302 --> 00:40:48.632
There you go.

00:40:48.632 --> 00:40:49.112
One in the

00:40:49.112 --> 00:40:49.682
afternoon.

00:40:49.773 --> 00:40:51.242
So we'll talk about that too then.

00:40:51.753 --> 00:40:56.012
Um, so let's say you're a two cup a day person.

00:40:56.612 --> 00:41:04.833
You drink it before 10:00 AM and Thursday you've got a big budget meeting where you've gotta be on three cups.

00:41:05.733 --> 00:41:08.163
Well, I would say go to one cup Oh.

00:41:08.733 --> 00:41:17.643
A couple days before and then that day, ah, pop in that third one and time it, you don't ever want to do any of these strategies blindly.

00:41:17.943 --> 00:41:19.952
'cause you don't wanna be sitting in that budget meeting, having to go to the.

00:41:20.793 --> 00:41:22.922
You don't wanna be sitting in that budget meeting with your stomach hurting.

00:41:23.043 --> 00:41:23.222
Yeah.

00:41:23.253 --> 00:41:27.452
So we need to practice these things with other smaller tasks.

00:41:27.483 --> 00:41:28.023
Smaller.

00:41:28.023 --> 00:41:28.922
So you're being real about the

00:41:28.922 --> 00:41:29.822
strategic caffeine.

00:41:29.853 --> 00:41:30.452
Absolutely.

00:41:30.452 --> 00:41:30.722
Interesting.

00:41:30.722 --> 00:41:30.902
Yeah.

00:41:30.902 --> 00:41:32.012
So I'll use it.

00:41:32.222 --> 00:41:33.603
I'm doing a half marathon Saturday.

00:41:33.663 --> 00:41:33.722
Yeah.

00:41:33.722 --> 00:41:35.492
And I will use it strategically.

00:41:35.492 --> 00:41:39.603
I know how long it takes to kick in and I will time that.

00:41:39.663 --> 00:41:41.163
And then I'll time again.

00:41:41.193 --> 00:41:41.313
Yeah.

00:41:41.342 --> 00:41:42.963
Mid race to take a gel with cap.

00:41:43.112 --> 00:41:45.873
So you're not talking about a race, you're talking about a budget meeting.

00:41:45.992 --> 00:41:47.012
But it's the same concept.

00:41:47.373 --> 00:41:47.672
Yeah.

00:41:48.063 --> 00:41:50.132
You know that methamphetamine lasts way longer.

00:41:50.132 --> 00:41:50.373
Right.

00:41:50.972 --> 00:41:51.362
Just kidding.

00:41:53.132 --> 00:41:54.123
Probably drug test gets the rules.

00:41:54.123 --> 00:41:54.393
Yeah.

00:41:54.452 --> 00:41:54.782
Okay.

00:41:54.782 --> 00:41:55.143
Alright.

00:41:55.143 --> 00:41:56.492
Especially if you're gonna win a big prize.

00:41:56.972 --> 00:41:59.282
Um, I want to talk about the future.

00:41:59.733 --> 00:42:03.452
Like are you developing new things?

00:42:03.452 --> 00:42:06.722
Are you any big changes in the future that you see?

00:42:06.722 --> 00:42:08.313
For Catalyst, we're really

00:42:08.313 --> 00:42:09.572
leaning into the performance side.

00:42:09.572 --> 00:42:09.603
Okay.

00:42:09.603 --> 00:42:13.532
Because we see such a need and we see so many pretenders in that area.

00:42:13.563 --> 00:42:13.802
Okay.

00:42:13.833 --> 00:42:15.452
Like we said, everyone's a coach.

00:42:15.483 --> 00:42:15.722
Right.

00:42:16.862 --> 00:42:18.543
No one really knows what they're doing.

00:42:18.543 --> 00:42:18.902
Right.

00:42:19.143 --> 00:42:21.452
And we have the experience, we have 20 years, et cetera.

00:42:21.452 --> 00:42:23.253
And then we've got the, the FMT.

00:42:23.282 --> 00:42:25.443
Well, a lot of credibility on the performance side.

00:42:25.458 --> 00:42:25.538
Exactly.

00:42:25.538 --> 00:42:25.938
Yeah, for sure.

00:42:25.943 --> 00:42:26.163
Exactly.

00:42:26.402 --> 00:42:27.782
So I am working on a book now.

00:42:27.782 --> 00:42:36.032
I don't, I can't commit to date, can't even show title, but it, the title is Toughness Myth, unlocking the Science of Sustained Success.

00:42:36.032 --> 00:42:49.233
So it's bringing that evidence to the forefront and it's, it's it, my hope is that we can shift the mindset of all the, and I won't name names, but all the social media, you just

00:42:49.233 --> 00:42:49.983
gotta grind

00:42:49.983 --> 00:42:52.172
it out and life sucks, but that doesn't matter.

00:42:52.172 --> 00:42:52.998
Matter names here.

00:42:53.097 --> 00:42:57.063
So I think people know names we're naming here, but in any case.

00:42:57.663 --> 00:43:03.032
There are practical, functional ways that we can make this work, that anyone can put it into place.

00:43:03.032 --> 00:43:05.612
And so I want to get that into a book format that anybody can access.

00:43:05.612 --> 00:43:11.043
So anybody that wants to be an endurance runner or a triathlete or things like that, a professor, a student can pick it up, a

00:43:11.043 --> 00:43:13.112
mom, a, it doesn't matter.

00:43:13.112 --> 00:43:20.552
Whatever your area is, you can improve your mental toughness to increase the outcomes that you're seeking.

00:43:20.702 --> 00:43:24.873
And if they love the book, then ideally they tell their boss to bring this guy in.

00:43:24.873 --> 00:43:24.932
Yeah.

00:43:25.293 --> 00:43:26.313
For to help everyone.

00:43:26.313 --> 00:43:26.643
Well, we're gonna

00:43:26.643 --> 00:43:30.603
start offering coaching to the public relatively soon.

00:43:30.603 --> 00:43:45.092
So we've never done that in 20 years, but we keep getting requests and so probably in the next two months individuals can reach out and say, we would like to, I, I would like to hire you guys to be my coach.

00:43:45.092 --> 00:43:45.813
Which isn't a big deal.

00:43:45.813 --> 00:43:47.342
'cause all your coaches are one-on-one coaches.

00:43:47.342 --> 00:43:47.853
They're already there.

00:43:47.853 --> 00:43:48.092
Right.

00:43:48.092 --> 00:43:48.543
Exactly.

00:43:48.543 --> 00:43:49.202
It's just shifting

00:43:49.202 --> 00:43:50.913
the model that we've never pursued before.

00:43:50.913 --> 00:43:51.092
Right.

00:43:51.092 --> 00:43:52.202
It's always been through employers.

00:43:52.233 --> 00:43:53.628
Well, and probably you've got enough.

00:43:54.347 --> 00:43:56.538
Uh, gravity, I suppose.

00:43:56.538 --> 00:43:56.628
Right.

00:43:56.628 --> 00:43:58.367
For that to work.

00:43:58.818 --> 00:44:02.983
You know, you don't have to spend a hundred thousand dollars marketing, Hey look, we're doing now for individuals.

00:44:02.983 --> 00:44:03.557
People know us.

00:44:03.648 --> 00:44:04.307
Yeah, exactly.

00:44:04.307 --> 00:44:06.257
When you're ready for a catalyst, you know where to find this.

00:44:06.257 --> 00:44:06.527
I dig it.

00:44:06.768 --> 00:44:08.657
Um, should we talk about the podcast at all?

00:44:08.898 --> 00:44:09.168
Sure.

00:44:09.557 --> 00:44:12.438
Um, how long have you been doing the, what is it called again?

00:44:12.498 --> 00:44:13.188
The coaching lab?

00:44:13.248 --> 00:44:13.637
Yeah.

00:44:13.788 --> 00:44:14.597
Seven years.

00:44:14.688 --> 00:44:15.108
Oh, wow.

00:44:15.108 --> 00:44:16.998
So you and I are similar in that, that area.

00:44:16.998 --> 00:44:17.943
You're, you're, you're a og.

00:44:17.958 --> 00:44:20.358
You're more than me even in this marketplace.

00:44:20.358 --> 00:44:20.478
Yeah.

00:44:20.478 --> 00:44:21.228
It, it's, uh, it's been amazing.

00:44:21.257 --> 00:44:34.577
We, our, our, the reason we started it was kind of like the reason for the book and the, the PhD is there's so much baloney out there in health and wellness, and I wanted to try to shift the equation more towards what does the evidence tell us?

00:44:34.818 --> 00:44:36.108
What do we know is happening?

00:44:36.108 --> 00:44:38.088
Not what are the headlines, what are the fads?

00:44:38.088 --> 00:44:39.257
Let's chase those fads.

00:44:39.557 --> 00:44:40.398
So we've had.

00:44:40.847 --> 00:44:47.987
World's top researchers on every subject from sleep, to stress, to fitness, to whatever.

00:44:48.228 --> 00:44:50.358
We've had some of the top athletes in the world.

00:44:50.418 --> 00:44:53.777
Ryan Hall, one of the greatest runners in the history of America.

00:44:53.777 --> 00:44:53.867
Yeah.

00:44:54.168 --> 00:44:57.947
Uh, Croy Alexander, Chrissy Wellington, four time Ironman World champion.

00:44:58.007 --> 00:44:58.217
Wow.

00:44:58.307 --> 00:45:05.688
So a lot of amazing athletes and then great authors, David Epstein, Tom Peters, Wendy Wood, you name them.

00:45:06.018 --> 00:45:21.347
Are there some things that your guests from the podcast have shared with you that sparked a whole new channel of thought for how we can maybe deliver our services, our coaching to some of our clients or anything like that?

00:45:21.347 --> 00:45:21.918
Anything come to mind?

00:45:21.918 --> 00:45:22.097
Probably

00:45:22.097 --> 00:45:33.947
not from the business side, but I'm constantly integrating tips from them and then trying to, I, I see myself as trying to be a funnel, so, um.

00:45:35.163 --> 00:45:36.213
Reading constantly.

00:45:36.213 --> 00:45:38.193
We have 1500 books on our bookshelf at home.

00:45:38.552 --> 00:45:45.152
Um, I write a substack, uh, series on, on bringing the stuff into a written format versus a podcast format.

00:45:45.572 --> 00:45:56.313
And it's, the guests give us a peek into, and it's, as you know, from doing this, you get to talk to the best and brightest in the world.

00:45:56.463 --> 00:45:57.003
Oh yeah.

00:45:57.007 --> 00:45:57.088
Yeah.

00:45:57.092 --> 00:46:01.802
And it's, it's so kind of them to take the time and share that with you.

00:46:02.282 --> 00:46:04.172
And my mind is just blown.

00:46:04.262 --> 00:46:06.813
I mean, these people are, I barely feel like I so much smarter than me to read

00:46:06.813 --> 00:46:07.472
anymore, you know?

00:46:07.472 --> 00:46:10.472
Oh, it's, I listen to a few podcasts and meet my guests every week, and I just

00:46:10.472 --> 00:46:11.527
kind of get a lot of learning already.

00:46:11.822 --> 00:46:12.543
It's amazing.

00:46:12.753 --> 00:46:13.083
Yeah.

00:46:13.083 --> 00:46:15.452
These people are incredible and most people don't.

00:46:15.963 --> 00:46:17.463
Know about the research, right?

00:46:17.463 --> 00:46:30.063
Most research studies, I don't know if your listeners know this, but most research studies that are published in international journals that have taken two to five years to put together are read by an average of like 70 people.

00:46:30.902 --> 00:46:31.862
It's amazing.

00:46:32.103 --> 00:46:34.802
So they're happy to get on the podcast to talk about

00:46:34.802 --> 00:46:34.952
it.

00:46:34.952 --> 00:46:35.132
Right?

00:46:35.132 --> 00:46:35.463
Right.

00:46:35.583 --> 00:46:37.893
And and I'm happy to say, say their tool, this matters in

00:46:37.893 --> 00:46:38.523
my substack.

00:46:38.523 --> 00:46:39.273
It's like, sure.

00:46:39.273 --> 00:46:40.682
You can put a link to that in there.

00:46:40.682 --> 00:46:41.103
Of course.

00:46:41.103 --> 00:46:41.282
Totally.

00:46:41.288 --> 00:46:41.523
Yeah.

00:46:41.898 --> 00:46:41.978
Interesting.

00:46:41.978 --> 00:46:43.443
Like this matters, this is important.

00:46:43.623 --> 00:46:45.393
We, we interviewed, it'll hit in a couple weeks.

00:46:45.572 --> 00:46:53.253
We interviewed somebody the other day about a, a tool very inexpensive that can lower blood pressure by nine points without medication.

00:46:53.432 --> 00:46:55.952
It's just a little breathing thing you do twice a day.

00:46:56.012 --> 00:46:56.402
Wow.

00:46:56.432 --> 00:46:57.182
It's unbelievable.

00:46:57.182 --> 00:46:58.052
And nobody knows.

00:46:58.143 --> 00:47:00.422
Like I didn't know about it until six months ago.

00:47:00.693 --> 00:47:00.782
Right.

00:47:00.782 --> 00:47:01.018
Oh, that's interesting.

00:47:01.018 --> 00:47:01.413
And then I reached

00:47:01.413 --> 00:47:04.172
out to the researcher that's done a lot of background and I'm talking to him.

00:47:04.172 --> 00:47:06.032
I'm thinking, I'm doing it for my running.

00:47:06.182 --> 00:47:07.952
That's amazing because it also benefits your VO two max.

00:47:07.952 --> 00:47:08.072
Oh, sure.

00:47:08.552 --> 00:47:13.057
But when he was talking about the blood pressure, I'm like, how do doctors not know this?

00:47:13.057 --> 00:47:13.257
Right.

00:47:13.922 --> 00:47:15.782
Because there's so much for doc.

00:47:15.782 --> 00:47:19.802
Our son's a doc and there's just so much that you gotta keep up with.

00:47:20.523 --> 00:47:21.782
You can't keep up with everything.

00:47:21.782 --> 00:47:22.983
And so that's our job.

00:47:23.163 --> 00:47:23.853
You and me.

00:47:23.858 --> 00:47:23.987
Yeah.

00:47:23.987 --> 00:47:24.148
Yeah.

00:47:24.182 --> 00:47:28.592
To get that out there so people can say, Hey Doc, what about this$65 tool I can do?

00:47:28.623 --> 00:47:28.773
Yeah.

00:47:28.983 --> 00:47:32.822
That might allow me to lower or get off my blood pressure meds.

00:47:32.822 --> 00:47:33.092
Yeah.

00:47:33.632 --> 00:47:34.023
Boom.

00:47:34.143 --> 00:47:34.652
Let's do it.

00:47:35.702 --> 00:47:40.382
So, um, can I look like far ahead, like you're 60 now.

00:47:40.382 --> 00:47:43.172
Do you have any almost notions, almost 60.

00:47:43.443 --> 00:47:51.268
Do you have any notions of like, having a, a successor for the, a coaching catalyst or anything in the future?

00:47:51.367 --> 00:47:52.592
Do you wanna work five years?

00:47:52.592 --> 00:47:52.773
10.

00:47:52.773 --> 00:47:53.373
You're probably wealthy.

00:47:53.432 --> 00:47:55.052
It's a enough question that you can retire anytime.

00:47:55.052 --> 00:47:55.262
I,

00:47:55.623 --> 00:47:57.753
Suzanne and I have talked about this at length.

00:47:57.782 --> 00:48:00.452
Um, we are decreasing our hours.

00:48:00.512 --> 00:48:00.813
Okay.

00:48:01.052 --> 00:48:01.534
Uh, we have.

00:48:02.432 --> 00:48:06.693
A team of people that we've, we've promoted a couple folks into Amazing.

00:48:06.693 --> 00:48:08.222
Where they're, they're incredible what they do.

00:48:08.222 --> 00:48:11.972
So as long as they keep doing what they're doing, that, that's gonna work out well.

00:48:12.302 --> 00:48:16.353
But we've talked about do we, do we sell it?

00:48:16.353 --> 00:48:17.882
Do we close it?

00:48:17.882 --> 00:48:19.052
Do we turn it over?

00:48:20.222 --> 00:48:21.068
So it's the employees.

00:48:21.068 --> 00:48:21.148
Yeah.

00:48:21.148 --> 00:48:23.733
We love what we're doing, so nobody need to worry about it yet.

00:48:23.762 --> 00:48:24.123
Yeah.

00:48:24.123 --> 00:48:30.032
When, when we get up in the morning, if, let's say it was off the table tomorrow, sure.

00:48:31.112 --> 00:48:33.663
I could go help at Habitat for Humanity.

00:48:33.663 --> 00:48:35.552
It's a amazing organization.

00:48:35.552 --> 00:48:36.753
I would have fun doing that.

00:48:36.753 --> 00:48:38.643
Meet some, meet, meet people.

00:48:38.882 --> 00:48:42.333
But we've spent 19 years building a platform that matters.

00:48:42.813 --> 00:48:47.043
We spent 19 years creating a model that's making a difference.

00:48:47.702 --> 00:48:49.802
Why would we not want to keep doing that?

00:48:49.862 --> 00:48:49.922
Yeah.

00:48:49.922 --> 00:48:50.222
I don't know.

00:48:50.222 --> 00:48:50.282
Now

00:48:50.282 --> 00:48:52.742
maybe we don't wanna do it 70 hours a week, right?

00:48:52.742 --> 00:48:53.552
Or 40 hours a week.

00:48:53.552 --> 00:48:53.702
Right?

00:48:53.702 --> 00:48:53.943
Right.

00:48:54.063 --> 00:48:59.733
But at this point, what we've landed on is, yes, we want to decrease the hours we're spending on it.

00:48:59.913 --> 00:49:01.322
We've got two grandkids now.

00:49:01.413 --> 00:49:02.733
Our kids are all in Northern Colorado.

00:49:02.733 --> 00:49:02.793
Yeah.

00:49:02.793 --> 00:49:04.682
We love, love, love the time with them.

00:49:05.432 --> 00:49:07.413
I love to train, but

00:49:08.282 --> 00:49:08.463
we're

00:49:08.463 --> 00:49:10.652
just fortunate getting to do a cool thing's.

00:49:10.652 --> 00:49:11.822
What what I do with myself, kind

00:49:11.822 --> 00:49:11.943
of.

00:49:12.603 --> 00:49:13.083
Yeah.

00:49:13.083 --> 00:49:14.523
We have plenty of things we'd wanna do, would it?

00:49:14.523 --> 00:49:18.003
But, but this matters, and that's so important for life.

00:49:18.003 --> 00:49:19.172
It's the pull that you require.

00:49:19.172 --> 00:49:19.983
It's the pull.

00:49:19.983 --> 00:49:20.492
Great.

00:49:20.492 --> 00:49:20.733
Yeah.

00:49:20.733 --> 00:49:21.543
Good callback.

00:49:21.547 --> 00:49:21.708
Yeah.

00:49:21.722 --> 00:49:22.052
Yeah.

00:49:22.052 --> 00:49:24.873
We talk about, there's four, we call'em the four catalysts.

00:49:24.873 --> 00:49:30.992
There's four catalysts in life and usually you end up trading one or more of them for another one.

00:49:30.992 --> 00:49:34.623
And it's time, money, health, and purpose.

00:49:35.132 --> 00:49:39.572
So people give up their time and their health to make more money.

00:49:40.172 --> 00:49:42.273
Or they sacrifice money for purpose.

00:49:42.273 --> 00:49:42.543
Sure.

00:49:42.572 --> 00:49:43.233
Or they give up.

00:49:43.293 --> 00:49:44.012
You know what I'm saying?

00:49:44.018 --> 00:49:44.389
Yeah, yeah, yeah.

00:49:44.389 --> 00:49:50.492
Like you end up picking two at maybe three if you're lucky, but usually two of the four.

00:49:50.552 --> 00:49:50.822
Yeah.

00:49:50.853 --> 00:49:52.413
And you sacrifice the other two.

00:49:52.952 --> 00:50:00.782
And if we can get ourselves in a situation where we're able to, not optimize, but manage, get some time back.

00:50:00.782 --> 00:50:01.172
Four of those some,

00:50:01.862 --> 00:50:02.103
yeah.

00:50:02.132 --> 00:50:02.702
That's huge.

00:50:02.702 --> 00:50:03.152
Yeah.

00:50:03.152 --> 00:50:03.153
Yeah.

00:50:03.362 --> 00:50:03.992
Makes sense.

00:50:04.293 --> 00:50:06.842
Well I think we're both blessed in doing things that we, we love.

00:50:06.842 --> 00:50:06.902
Yeah.

00:50:06.932 --> 00:50:10.353
You know, even local think tank and the podcast for me are both things For sure.

00:50:10.353 --> 00:50:11.313
That I really appreciate.

00:50:11.463 --> 00:50:11.762
Yeah.

00:50:11.822 --> 00:50:18.152
Um, I think I want to call a short break and then we're gonna jump in the time machine back to, to little Brad.

00:50:18.213 --> 00:50:18.693
Sounds good.

00:50:18.693 --> 00:50:19.503
See what he was up to.

00:51:12.753 --> 00:51:13.713
And we're back.

00:51:14.224 --> 00:51:24.634
So, um, now is the time when we traditionally jump in the time machine, um, 5-year-old Brad.

00:51:24.639 --> 00:51:24.849
That was

00:51:24.855 --> 00:51:26.403
high tech sound effects everybody.

00:51:26.409 --> 00:51:26.568
Yes.

00:51:26.574 --> 00:51:26.853
Yes.

00:51:26.853 --> 00:51:28.833
If, uh, if you didn't notice Yeah.

00:51:29.373 --> 00:51:31.744
I could be one of those guys that That's right.

00:51:31.744 --> 00:51:32.494
Practice a lot.

00:51:32.494 --> 00:51:33.934
Second career could be a pull.

00:51:34.083 --> 00:51:34.443
That's right.

00:51:34.563 --> 00:51:35.103
Could be a pull.

00:51:35.463 --> 00:51:37.384
So, uh, are you a Colorado guy?

00:51:37.414 --> 00:51:37.864
Always.

00:51:37.864 --> 00:51:37.923
Yeah.

00:51:37.923 --> 00:51:38.643
Grew up in Colorado.

00:51:38.643 --> 00:51:41.403
Went to grad school at Washington School of Medicine for physical therapy.

00:51:41.463 --> 00:51:41.733
Yeah.

00:51:41.764 --> 00:51:43.954
Do my PhD in, in the UK actually.

00:51:43.954 --> 00:51:44.193
But

00:51:44.523 --> 00:51:45.289
we're grew up in Colorado.

00:51:45.289 --> 00:51:46.534
We're, we're sticking on 5-year-old.

00:51:46.534 --> 00:51:51.844
Brad, what was, what was your, what was your setting, because we talked about 16-year-old right?

00:51:51.849 --> 00:51:52.409
At the grocery store?

00:51:52.409 --> 00:51:52.449
Yeah.

00:51:52.449 --> 00:51:53.134
Lakewood, Colorado.

00:51:53.253 --> 00:51:53.914
Um, okay.

00:51:53.914 --> 00:51:54.483
All Lakewood spent

00:51:54.483 --> 00:51:57.813
almost my entire through high school.

00:51:58.023 --> 00:51:58.143
Okay.

00:51:58.143 --> 00:51:58.324
Went

00:51:58.324 --> 00:51:59.523
to CSU for undergrad.

00:51:59.614 --> 00:51:59.974
Alright.

00:52:00.094 --> 00:52:02.014
Um, talk to me about your family situation.

00:52:02.014 --> 00:52:04.713
You got, uh, brothers, sisters, one younger brother.

00:52:04.804 --> 00:52:05.043
Okay.

00:52:05.074 --> 00:52:07.414
Um, what was your folks doing?

00:52:07.909 --> 00:52:10.369
Were they entrepreneurs, accountants, accountant.

00:52:10.429 --> 00:52:11.358
So opposite.

00:52:11.628 --> 00:52:11.838
Yeah.

00:52:12.139 --> 00:52:12.559
Right.

00:52:12.679 --> 00:52:14.539
We joke about, I thought I was gonna be an accountant.

00:52:14.539 --> 00:52:15.528
That was my first degree.

00:52:15.528 --> 00:52:16.039
Interesting.

00:52:16.039 --> 00:52:18.018
The plan at CSU.

00:52:18.108 --> 00:52:18.528
Okay.

00:52:18.528 --> 00:52:18.530
Okay.

00:52:18.798 --> 00:52:20.514
It was very good that I, oh my God.

00:52:20.534 --> 00:52:20.954
Did not know that.

00:52:20.954 --> 00:52:21.434
Oh God, this is terrible.

00:52:21.438 --> 00:52:22.429
That was not for me.

00:52:22.699 --> 00:52:23.179
Me too.

00:52:23.179 --> 00:52:24.018
I love numbers.

00:52:24.018 --> 00:52:25.518
So numbers work for me.

00:52:25.518 --> 00:52:26.389
They make sense.

00:52:26.389 --> 00:52:31.099
I can do it in my head, but I don't like that element.

00:52:31.159 --> 00:52:32.268
My dad was very good at it,

00:52:32.268 --> 00:52:33.139
but that's not me.

00:52:33.168 --> 00:52:33.918
That was me too.

00:52:33.918 --> 00:52:39.949
Kind of like, I was really good at math, but accounting, like I've trained to get a c uh, those first rounds.

00:52:39.949 --> 00:52:40.699
So what did you do?

00:52:41.659 --> 00:52:42.259
So

00:52:42.259 --> 00:52:43.458
I thought I was gonna be,

00:52:43.518 --> 00:52:44.179
oh, you said biology?

00:52:44.179 --> 00:52:44.838
PE coach.

00:52:44.869 --> 00:52:45.168
Yeah.

00:52:45.648 --> 00:52:48.798
And then I found this thing called physical therapy.

00:52:48.889 --> 00:52:49.219
Okay.

00:52:49.429 --> 00:52:52.248
And learned that I needed to get a degree in biology.

00:52:52.398 --> 00:52:52.668
Okay.

00:52:52.668 --> 00:52:54.079
And I was not good at science.

00:52:54.139 --> 00:52:54.588
Okay.

00:52:55.128 --> 00:52:58.728
But, and this kind of takes you back to the five-year-old Brad.

00:52:58.969 --> 00:53:04.668
The one thing that my folks really, I mean, they were good parents, but the biggest single.

00:53:05.853 --> 00:53:10.773
Thing that instilled in us, my brother's the same way is you work.

00:53:11.043 --> 00:53:11.253
Hmm.

00:53:11.463 --> 00:53:12.123
You work hard.

00:53:12.123 --> 00:53:12.184
Yeah.

00:53:12.213 --> 00:53:19.324
And so we were mowing lawns as kids delivering paper routes as kids bagging groceries at age 16.

00:53:19.384 --> 00:53:22.384
Like we, we didn't always play well.

00:53:22.474 --> 00:53:22.713
Yep.

00:53:22.804 --> 00:53:28.923
We didn't always enjoy all our time, but we got things done.

00:53:29.193 --> 00:53:29.463
Okay.

00:53:29.583 --> 00:53:31.204
And that's probably a thread.

00:53:31.204 --> 00:53:34.204
If we pull this thread, you'll see that continue to come out.

00:53:34.713 --> 00:53:40.534
Um, so I just dove into, okay, I guess I gotta get a degree in biology.

00:53:40.534 --> 00:53:42.003
I'm just gonna do whatever it takes.

00:53:42.003 --> 00:53:42.063
Yeah.

00:53:42.244 --> 00:53:42.813
And

00:53:43.653 --> 00:53:44.103
dug in.

00:53:44.344 --> 00:53:44.614
Yeah.

00:53:45.273 --> 00:53:47.704
Were you athletic already?

00:53:47.704 --> 00:53:50.344
Like as that five, 10, 12-year-old kid?

00:53:50.583 --> 00:53:54.123
You said you started running real, it wasn't, you weren't really active until later.

00:53:54.153 --> 00:53:54.603
Yeah.

00:53:54.603 --> 00:53:56.403
I, I loved basketball growing up.

00:53:56.434 --> 00:53:56.583
Okay.

00:53:56.614 --> 00:53:59.614
Uh, I was the number one singles player in high school for the tennis team.

00:53:59.673 --> 00:54:00.094
Alright.

00:54:00.184 --> 00:54:00.873
Um.

00:54:02.059 --> 00:54:02.539
So, yeah.

00:54:02.539 --> 00:54:05.329
So you were loved, loved to run, but I wasn't good.

00:54:05.329 --> 00:54:08.719
Nobody knew I was on the, I ran for CSU for a year, but nobody knew I was on the team.

00:54:10.969 --> 00:54:11.179
So

00:54:11.179 --> 00:54:12.768
you were on the back of the pack sometimes?

00:54:12.768 --> 00:54:13.728
Back of the pack.

00:54:13.728 --> 00:54:14.688
Always injured.

00:54:14.688 --> 00:54:16.009
Trying to overextend myself.

00:54:16.009 --> 00:54:20.539
And that's, that's probably what led to physical therapy school is I was injured constantly.

00:54:20.568 --> 00:54:21.139
Oh, interesting.

00:54:21.139 --> 00:54:22.458
Because I had the engine.

00:54:22.639 --> 00:54:22.849
Yeah.

00:54:22.849 --> 00:54:24.139
But I didn't have the background.

00:54:24.139 --> 00:54:26.028
And so stress fracture after stress fracture.

00:54:26.028 --> 00:54:29.059
So I go run with the leaders for a while and then get hurt.

00:54:29.329 --> 00:54:29.568
Huh?

00:54:29.628 --> 00:54:33.349
Be in the training room for three weeks, four weeks, come back, get hurt.

00:54:33.498 --> 00:54:36.048
So that led to physical therapy school.

00:54:36.079 --> 00:54:39.918
'cause I didn't even know what it was, but I'm in the training room all the time they're talking about.

00:54:39.949 --> 00:54:42.469
So it's interesting how that ties together.

00:54:42.469 --> 00:54:42.619
Well I'm

00:54:42.619 --> 00:54:47.748
starting to wonder to myself if high performance athletes are almost like.

00:54:49.954 --> 00:54:58.684
Uh, doctors of themselves a little bit are curious enough about their own bodies that they can pull up short a little bit when they start to get close to that stress fracture or things.

00:54:58.684 --> 00:55:08.554
I've definitely heard a lot of high performance athletes talk about rehabbing and stuff like that, but I also, I suspect that the really elite ones can keep themselves out of trouble.

00:55:10.083 --> 00:55:10.773
I don't know.

00:55:10.833 --> 00:55:11.074
No.

00:55:11.074 --> 00:55:15.849
As you think about you don't know when an injury is gonna happen necessarily, or, well, and, and one of the, I don't know.

00:55:15.849 --> 00:55:16.414
I was just curious.

00:55:16.414 --> 00:55:17.193
I found myself curious.

00:55:17.193 --> 00:55:18.304
Hadn't really thought about that before.

00:55:18.333 --> 00:55:33.813
One of the interesting research studies on mental toughness is oftentimes not our model, but the traditional model of mental toughness, you oftentimes have more injuries because you stupidly push through and say, I'm just gonna do this anyway.

00:55:33.844 --> 00:55:34.143
Yeah.

00:55:34.204 --> 00:55:38.074
When, if you'd had some wisdom, which I've lacked many times in my life Yeah.

00:55:38.284 --> 00:55:40.173
And said, well, I'll just do.

00:55:40.864 --> 00:55:41.733
Three more miles.

00:55:41.853 --> 00:55:44.014
Yeah, three more, four hundreds.

00:55:44.043 --> 00:55:44.164
Right.

00:55:44.164 --> 00:55:44.914
You know, whatever.

00:55:45.123 --> 00:55:46.233
Had I backed off

00:55:46.233 --> 00:55:48.903
my knee just hurts a little bit, you know, I'll be fine.

00:55:49.083 --> 00:55:49.355
Yeah, yeah.

00:55:49.684 --> 00:55:50.463
I won't be fine.

00:55:50.469 --> 00:55:50.708
Yeah.

00:55:50.713 --> 00:55:50.943
Yeah.

00:55:50.943 --> 00:55:51.393
Interesting.

00:55:51.393 --> 00:55:53.853
I've had nagging calf injuries mm-hmm Over the year.

00:55:53.853 --> 00:56:05.943
I've had a compound fracture from a motorcycle crash in high school and when I get injured a lot of times it's this's it, this cast gets kind of twitchy or whatever and I can feel it failing, you know?

00:56:05.943 --> 00:56:14.733
And if I, if I back off of it and, and just walk home that day and don't go out the next couple days, you know, and then I'm probably be okay, it'll kind of come back or whatever.

00:56:14.733 --> 00:56:22.143
So I, so I dunno, I was just curious if that was a common trait of people to be able to detect that, but it sounds like, I think it's all over the board.

00:56:22.143 --> 00:56:23.914
Your way isn't even really industry standard.

00:56:23.974 --> 00:56:27.065
The, the toughness correct way is more pushed through, is functional.

00:56:27.219 --> 00:56:27.509
Yeah.

00:56:27.634 --> 00:56:28.864
Is more common still.

00:56:28.923 --> 00:56:29.074
Right.

00:56:29.463 --> 00:56:32.103
So, um, so you were kind of.

00:56:32.898 --> 00:56:35.719
Doing your thing, becoming a physical therapist.

00:56:35.719 --> 00:56:38.329
Did you fall in love along the way here too?

00:56:38.389 --> 00:56:38.478
Yeah.

00:56:38.509 --> 00:56:40.278
Find a cute girl at CSU or something.

00:56:40.728 --> 00:56:47.898
And there were a lot of cute girls at CSU, but uh, my wife, I saw her from across the room.

00:56:47.898 --> 00:56:50.239
She was helping with a job fair or something, our blood drive.

00:56:50.719 --> 00:56:55.909
And I remember we were in line waiting for our turn to give blood or check out jobs or whatever.

00:56:56.239 --> 00:57:00.498
And I remember leaning over from my friend Julian saying, I have got to meet that woman.

00:57:00.528 --> 00:57:03.108
Like that is the most beautiful smile I've ever seen in my life.

00:57:03.739 --> 00:57:06.949
And eventually we had one class together.

00:57:06.949 --> 00:57:09.168
She's occupational therapy on physical therapy.

00:57:09.349 --> 00:57:09.378
Okay.

00:57:09.559 --> 00:57:10.909
We had one class together.

00:57:11.208 --> 00:57:12.168
Neuroscience.

00:57:12.559 --> 00:57:14.643
And you shot your shot?

00:57:14.643 --> 00:57:19.458
That was our, yeah, I shot my shot and it worked out and I was head over heels from.

00:57:19.818 --> 00:57:22.728
The go, like I had a ring within six weeks.

00:57:23.059 --> 00:57:26.208
I made a lot of mistakes in rushing things.

00:57:26.208 --> 00:57:26.693
Right, right.

00:57:26.699 --> 00:57:30.679
But man, I was head and still am, head over heels with her 33 years later.

00:57:30.679 --> 00:57:30.918
And how did

00:57:30.918 --> 00:57:32.449
she respond to your head over heels

00:57:32.449 --> 00:57:32.898
ness?

00:57:32.929 --> 00:57:35.688
She is much wiser than I am.

00:57:35.688 --> 00:57:41.418
So she was, let's take my time, gather a little more information to Yeah, let's the, the jets here buddy.

00:57:41.838 --> 00:57:45.768
Uh, but she liked me and eventually we got married.

00:57:46.293 --> 00:57:47.434
It's been 33 years now.

00:57:47.434 --> 00:57:47.793
Nice.

00:57:48.244 --> 00:57:49.804
And where was she from around here too?

00:57:49.804 --> 00:57:50.403
Colorado girl?

00:57:50.409 --> 00:57:53.373
No, no, she, we, so we met at Wash U, so she came from Arkansas.

00:57:53.373 --> 00:57:53.764
Oh, okay.

00:57:53.764 --> 00:57:54.423
Came north.

00:57:54.423 --> 00:57:54.813
Yep, yep.

00:57:54.903 --> 00:57:56.298
And I came from Colorado.

00:57:56.298 --> 00:57:57.634
You west came north and west a little bit,

00:57:57.724 --> 00:57:57.784
yeah.

00:57:57.784 --> 00:57:58.864
Okay, gotcha.

00:57:58.864 --> 00:58:00.784
So that was during your, your graduate degree time?

00:58:00.813 --> 00:58:01.684
That was in grad school.

00:58:01.773 --> 00:58:02.344
Okay, cool.

00:58:02.373 --> 00:58:02.523
Yep.

00:58:02.673 --> 00:58:05.793
And 33 years you said already or coming 33 years.

00:58:05.824 --> 00:58:07.384
Alright, congratulations.

00:58:07.384 --> 00:58:07.623
Yeah.

00:58:07.983 --> 00:58:10.384
Um, and do you guys have kids too?

00:58:10.503 --> 00:58:11.224
We have three kids.

00:58:11.253 --> 00:58:11.284
Okay.

00:58:11.284 --> 00:58:11.643
30,

00:58:11.643 --> 00:58:12.844
28 and 26.

00:58:12.844 --> 00:58:13.083
Okay.

00:58:13.083 --> 00:58:13.923
Two grandkids.

00:58:13.923 --> 00:58:15.483
So you've got an empty nest for a few years now?

00:58:15.483 --> 00:58:15.963
Empty nest.

00:58:15.969 --> 00:58:16.173
Nest, yeah.

00:58:16.173 --> 00:58:18.543
We live on 35 acres here on the west side of town.

00:58:18.543 --> 00:58:18.634
Nice.

00:58:18.634 --> 00:58:19.833
And oh, I love it.

00:58:20.043 --> 00:58:20.313
Moved here.

00:58:22.204 --> 00:58:22.623
That, uh, dog

00:58:22.623 --> 00:58:26.884
Australian Shepherd, but no, no cows or llamas or no goat milk for you guys?

00:58:26.884 --> 00:58:27.304
Not yet.

00:58:27.304 --> 00:58:29.793
Maybe after you, uh, have a next chapter.

00:58:29.793 --> 00:58:30.483
I dunno.

00:58:30.483 --> 00:58:30.693
We'll see.

00:58:30.693 --> 00:58:31.474
Really your thing.

00:58:31.623 --> 00:58:32.793
There's no strong pole there.

00:58:32.793 --> 00:58:33.184
We'll see.

00:58:33.844 --> 00:58:35.583
Chickens don't have chickens, don't you?

00:58:36.423 --> 00:58:36.934
We'll see.

00:58:36.963 --> 00:58:38.458
They're just targets for coyotes and Exactly.

00:58:38.778 --> 00:58:38.858
Owls.

00:58:38.858 --> 00:58:39.898
And we do have that.

00:58:40.173 --> 00:58:41.614
And raccoons and foxes.

00:58:42.003 --> 00:58:42.543
Exactly.

00:58:43.983 --> 00:58:44.853
So, um.

00:58:45.528 --> 00:58:49.639
For you, what is a normal day like?

00:58:49.668 --> 00:58:51.228
I'm sure you have a lot of different days.

00:58:51.228 --> 00:58:51.318
Mm-hmm.

00:58:51.559 --> 00:58:59.719
But when you don't have like an engagement going, like how do you spend your, your, your weeks even if, if it makes it easier to blow it out a little bit?

00:58:59.869 --> 00:59:00.048
Yeah.

00:59:00.048 --> 00:59:02.509
I, I run about 50 to 60 miles a week.

00:59:02.599 --> 00:59:02.688
Okay.

00:59:02.688 --> 00:59:02.898
Three

00:59:02.898 --> 00:59:05.358
hours in the gym, 10 hours at a chunk or something like that?

00:59:05.719 --> 00:59:06.318
Or 10 miles.

00:59:06.318 --> 00:59:07.458
I mean, yeah.

00:59:07.458 --> 00:59:11.539
Pro it's five days of running, so I average 10 to 12 miles a day.

00:59:11.599 --> 00:59:11.809
Okay.

00:59:11.813 --> 00:59:12.023
Yeah.

00:59:12.028 --> 00:59:14.704
Uh, usually with a long, like a 16 to 18 mile day.

00:59:14.704 --> 00:59:14.929
Eight mile day.

00:59:14.929 --> 00:59:15.139
Gotcha.

00:59:15.139 --> 00:59:16.789
One push day and a couple easy ones.

00:59:16.789 --> 00:59:17.329
Exactly.

00:59:17.358 --> 00:59:17.478
Okay.

00:59:17.898 --> 00:59:21.768
Uh, three days in the gym, we built a garage gym, so that's very low friction.

00:59:21.768 --> 00:59:23.389
I just walk out my door and it's right there.

00:59:23.958 --> 00:59:27.259
Um, and that's like a legs day and a chest day, kind of like normal folk or?

00:59:27.264 --> 00:59:27.313
Yeah.

00:59:27.318 --> 00:59:28.668
It's more of a broad base.

00:59:28.699 --> 00:59:28.728
Okay.

00:59:28.728 --> 00:59:38.208
To support the running and the fact that I am turning 60, that your strength reduces 1% per year after the age of 40, all things being equal.

00:59:38.239 --> 00:59:38.418
Yeah.

00:59:38.568 --> 00:59:40.699
We don't have to allow things to be equal.

00:59:40.998 --> 00:59:41.148
Right.

00:59:41.148 --> 00:59:42.079
That's your choice.

00:59:42.139 --> 00:59:42.349
Yep.

00:59:42.438 --> 00:59:43.398
That's not my choice.

00:59:43.398 --> 00:59:49.579
So, um, so that, I'll, I'll jump on the bike once, once a week, just as a recovery spin on a Wednesday.

00:59:50.059 --> 00:59:53.268
Um, work-wise, I, I like to journal in the morning.

00:59:53.568 --> 01:00:03.559
Um, my face is very important to me, so I may read some scripture, read some other types of informational insights from some author commentaries or whatever.

01:00:03.559 --> 01:00:04.068
Exactly.

01:00:04.548 --> 01:00:06.889
Um, yeah.

01:00:06.889 --> 01:00:09.318
And then I'm at my desk, um,

01:00:09.318 --> 01:00:09.978
doing the things.

01:00:09.978 --> 01:00:11.364
Doing the things, all the things that need to be done.

01:00:11.554 --> 01:00:11.844
Yeah.

01:00:11.989 --> 01:00:13.248
Uh, how about that face?

01:00:13.248 --> 01:00:17.523
Was that, uh, with you from the, uh, early childhood or It's spent most

01:00:17.523 --> 01:00:17.844
of my life.

01:00:18.079 --> 01:00:18.318
Yeah.

01:00:18.318 --> 01:00:19.849
I, I think I've.

01:00:21.333 --> 01:00:24.934
So Susan and I talk about we want to grow old together, not get old together.

01:00:25.143 --> 01:00:25.384
Okay.

01:00:25.443 --> 01:00:33.364
And, and I think that's a, an unusual thing for people, whether it's in their faith, in their life, in their careers, it tends to shrink.

01:00:33.634 --> 01:00:37.534
We tend to glean onto things that we are like, Ooh, I like that.

01:00:37.713 --> 01:00:41.103
So I'm going with that the rest of the way, west, rest of the way.

01:00:41.554 --> 01:00:53.014
And I think whether it's our faith, whether it's our fitness, whether it's our travel, whether it's our relationships with other people, connections in the community, we, we want to expand that circle.

01:00:53.373 --> 01:01:02.914
And so we're constantly reading different books and stretching and going, ah, that's different than what I grew up with.

01:01:03.483 --> 01:01:05.103
That makes a lot of sense.

01:01:05.103 --> 01:01:10.233
So it, it's molding all the time, but yes, it's been a part of my life my entire life.

01:01:10.264 --> 01:01:10.684
Fair enough.

01:01:10.773 --> 01:01:11.164
Yeah.

01:01:11.434 --> 01:01:12.273
How do you put that in

01:01:12.273 --> 01:01:13.264
action in the community?

01:01:13.324 --> 01:01:14.478
Do you have a mission?

01:01:14.559 --> 01:01:15.724
A lot of different ways, mission pursuits?

01:01:15.753 --> 01:01:15.963
Yeah.

01:01:15.963 --> 01:01:19.563
We're, we're part of a, a church family Mill City church here in Fort Collins.

01:01:19.563 --> 01:01:19.623
Okay.

01:01:19.623 --> 01:01:19.713
Yep.

01:01:19.804 --> 01:01:20.614
Love that.

01:01:20.673 --> 01:01:24.664
Um, I run a, run it, I lead a men's group.

01:01:24.724 --> 01:01:25.864
We call it an FAC.

01:01:25.864 --> 01:01:27.003
It's Friday afternoon club.

01:01:27.034 --> 01:01:27.333
Okay.

01:01:27.423 --> 01:01:30.003
And it's, it's for second half of life.

01:01:30.393 --> 01:01:35.134
So we're, it's, we call, not, not done yet, and we're talking about what does this second half look like?

01:01:35.134 --> 01:01:41.824
So it's a bunch of guys 40, early to mid forties through mid sixties.

01:01:42.364 --> 01:01:44.373
And I just put together some different, yeah.

01:01:44.373 --> 01:01:45.454
Early forties, you gotta be a little bit

01:01:45.454 --> 01:01:46.143
pessimistic.

01:01:46.143 --> 01:01:46.414
Right.

01:01:46.443 --> 01:01:49.594
'cause that would mean you're only like 84 by the time you're gone.

01:01:49.623 --> 01:01:50.103
Well, second

01:01:50.103 --> 01:01:50.853
half of life.

01:01:50.853 --> 01:01:51.063
Yeah.

01:01:51.063 --> 01:01:51.454
So Yeah.

01:01:51.454 --> 01:01:51.844
Yeah, yeah.

01:01:51.844 --> 01:01:52.960
If they average, average but you're early

01:01:52.965 --> 01:01:53.884
42, you're like Sure.

01:01:53.884 --> 01:01:53.943
Yeah.

01:01:54.364 --> 01:01:56.494
Probably in the second half of, I'm almost there.

01:01:56.494 --> 01:01:58.759
I think I'll jump in with these old guys and see what happens.

01:01:59.628 --> 01:02:00.739
But it's, it's been fascinating.

01:02:00.739 --> 01:02:00.829
Cool.

01:02:00.829 --> 01:02:06.469
We've been doing it for about a year and the conversations, Kurt, it's just, it's so interesting.

01:02:06.469 --> 01:02:08.389
So many people are in the same boat.

01:02:08.389 --> 01:02:12.378
They're, they get to this phase where they've done all the right things.

01:02:12.378 --> 01:02:21.739
'cause your life is somewhat scripted from age five through 60 or so, if you're fortunate or, or 40 could be at, right.

01:02:21.739 --> 01:02:22.188
Exactly.

01:02:22.188 --> 01:02:22.489
Yeah.

01:02:22.849 --> 01:02:26.684
Uh, of, you know, you go to school, you graduate, you go to the next school, graduate job, get a better job.

01:02:26.688 --> 01:02:27.588
Job, you get married.

01:02:27.588 --> 01:02:27.708
Wife.

01:02:27.994 --> 01:02:28.523
Wife with kids.

01:02:28.579 --> 01:02:28.759
Yeah.

01:02:28.759 --> 01:02:30.588
Kids, a house, a car, whatever.

01:02:30.949 --> 01:02:37.128
And then all of a sudden you wake up in your fifties and sixties and you go, right, this is what I've dreamed of.

01:02:37.188 --> 01:02:38.958
And that's terrifying.

01:02:38.958 --> 01:02:40.099
I don't know what to do.

01:02:40.159 --> 01:02:40.548
Yeah.

01:02:40.579 --> 01:02:40.938
Interesting.

01:02:40.938 --> 01:02:41.898
So that's our

01:02:41.898 --> 01:02:42.679
conversation.

01:02:42.858 --> 01:02:43.068
Huh.

01:02:43.188 --> 01:02:45.318
And it's been so interesting.

01:02:45.438 --> 01:02:46.699
Well, it's, I don't know if you've.

01:02:47.088 --> 01:02:50.719
Taking the time to look up local, think tank or what I do for my day job at all.

01:02:50.778 --> 01:02:53.329
Um, so it's a peer advisory organization.

01:02:53.358 --> 01:02:56.568
I don't know if you've like, heard of Vista or CAB or those kind of things.

01:02:56.809 --> 01:02:57.559
So we do that.

01:02:57.588 --> 01:02:57.708
Yeah.

01:02:57.708 --> 01:03:05.929
And, and except the, the difference in our business model is our facilitators are business veterans that have kind of been there, done that don't need a job.

01:03:05.958 --> 01:03:06.378
Perfect.

01:03:06.798 --> 01:03:11.028
And part of my great joy is that it's so purposeful, fulfilling for them.

01:03:11.148 --> 01:03:11.329
Yeah.

01:03:11.478 --> 01:03:14.208
Like, you know, idle hands of the devils playground and stuff.

01:03:14.208 --> 01:03:20.809
And it's just so, you know, they don't wanna start another business necessarily, but they don't want to have nothing to do with their brains either.

01:03:20.869 --> 01:03:22.068
And so it's a really,

01:03:22.398 --> 01:03:24.168
they're stepping into something they do well.

01:03:24.168 --> 01:03:24.228
Yeah.

01:03:24.228 --> 01:03:33.768
I think that's, that's one of the encouragement and you've done such a good job with that, with what, the way you've set this up is people end up filling their time.

01:03:33.768 --> 01:03:34.219
I need

01:03:34.219 --> 01:03:34.938
to stay busy.

01:03:35.059 --> 01:03:36.588
Everyone tells me I got to stay busy.

01:03:36.588 --> 01:03:36.679
Right.

01:03:36.768 --> 01:03:39.168
No, that's not the answer.

01:03:39.918 --> 01:03:42.498
Find this and live out of that.

01:03:42.739 --> 01:03:43.039
Yeah.

01:03:43.369 --> 01:03:44.088
So I dig it.

01:03:44.719 --> 01:03:45.168
Um.

01:03:46.039 --> 01:03:47.298
What more would you wanna share?

01:03:47.329 --> 01:03:51.438
Uh, from a like, family perspective or growing up years?

01:03:51.438 --> 01:03:55.909
Any formative, um, elements, you know, members of the family.

01:03:55.909 --> 01:03:59.748
I wanna shout out to Uncle Joe'cause he was the only one that ever ran in my family.

01:04:00.349 --> 01:04:10.009
You know, I, I think that work thread is probably the biggest constant that it, it was, it was valuable and yeah.

01:04:10.099 --> 01:04:15.228
It's now a struggle because as we talk it's harder to turn when you're turn to producing.

01:04:15.313 --> 01:04:15.603
Yeah.

01:04:15.608 --> 01:04:15.949
Yeah.

01:04:16.009 --> 01:04:18.528
For 60 years your measures are on.

01:04:18.528 --> 01:04:18.889
How do you turn that off?

01:04:19.458 --> 01:04:19.639
Yeah.

01:04:19.639 --> 01:04:19.878
Yeah.

01:04:19.909 --> 01:04:22.248
So that's an area that, that I'm trying to figure out.

01:04:22.789 --> 01:04:30.768
And I'm grateful that my folks got that rolling and I could have used some more balance.

01:04:30.768 --> 01:04:31.219
Maybe that's your

01:04:31.219 --> 01:04:35.690
next thesis is, uh, how to turn that motor down a little bit.

01:04:35.695 --> 01:04:37.159
What It's, I think, I think I'm done with college.

01:04:38.208 --> 01:04:38.688
Fair enough.

01:04:38.958 --> 01:04:40.518
Do you wanna play the ping pong ball game?

01:04:40.518 --> 01:04:40.519
Sure.

01:04:42.318 --> 01:04:46.489
So there's three, or I have you grab out three of these balls.

01:04:46.518 --> 01:04:46.789
All righty.

01:04:47.059 --> 01:04:49.818
And, uh, you can just grab'em and, and hold onto'em.

01:04:49.818 --> 01:04:50.778
And I'll take this back.

01:04:52.338 --> 01:05:00.139
Each one is connected to a random question on my list, and so, all right, everybody, we got 16, 30, and 10, so look out.

01:05:00.199 --> 01:05:00.438
Okay.

01:05:00.498 --> 01:05:01.849
We'll start with 16.

01:05:02.869 --> 01:05:06.289
Who has had the most significant influence on your life?

01:05:06.619 --> 01:05:07.188
Oh, that's easy.

01:05:07.188 --> 01:05:09.108
My wife, Susanna, is, I already knew the answer

01:05:09.108 --> 01:05:09.378
to that one.

01:05:09.378 --> 01:05:26.719
Yeah, it, it's, she and I are incredibly different and I was on an interview the other day and, and kind of similar type ish question came up and yeah, I, I'm in love with her, but I also have so much respect for her and she.

01:05:26.778 --> 01:05:28.699
It brings the best out of me.

01:05:28.699 --> 01:05:29.074
So, yeah.

01:05:29.268 --> 01:05:29.599
Yeah, that's

01:05:29.753 --> 01:05:32.088
a pretty inspiring thing to have about a person.

01:05:32.088 --> 01:05:32.568
That's pretty cool.

01:05:32.568 --> 01:05:32.809
Right?

01:05:33.168 --> 01:05:33.349
Yeah.

01:05:33.409 --> 01:05:34.579
Um, what was the next one?

01:05:34.579 --> 01:05:35.719
16, 30.

01:05:35.898 --> 01:05:36.768
30 and 10.

01:05:37.009 --> 01:05:37.759
30 and 10.

01:05:39.289 --> 01:05:40.219
Describe your first

01:05:40.219 --> 01:05:41.358
kiss as 30.

01:05:41.929 --> 01:05:44.148
Well, that is not too exciting.

01:05:44.509 --> 01:05:45.739
I can remember it.

01:05:46.039 --> 01:05:51.469
Um, Missy, no, I can't remember the person's name.

01:05:51.469 --> 01:05:54.168
I'm gonna get in trouble if I mess up the name.

01:05:54.168 --> 01:05:56.813
But it was your typical, because that's, I hear about it anyway.

01:05:56.914 --> 01:06:01.668
At, at the a party, at the front table, I mean at the, at the door after date.

01:06:01.728 --> 01:06:02.119
Okay.

01:06:02.268 --> 01:06:05.568
And just quickly, I think I missed and I don't think she was much better.

01:06:05.568 --> 01:06:09.829
And so we kind of stumbled through it and we're like, all right, there you go.

01:06:09.858 --> 01:06:10.458
We got one.

01:06:10.458 --> 01:06:12.708
So yeah, it was nothing to write home about.

01:06:12.949 --> 01:06:13.579
That's good.

01:06:14.179 --> 01:06:19.219
Um, what's a hobby or skill you've always wanted to pick up but haven't yet?

01:06:20.989 --> 01:06:23.329
Maybe something to fill some of that time that you're gonna be freeing up.

01:06:25.293 --> 01:06:25.474
Yeah.

01:06:25.474 --> 01:06:27.304
I, I, I love music.

01:06:27.364 --> 01:06:28.773
I played the saxophone growing up.

01:06:28.804 --> 01:06:29.074
Okay.

01:06:29.103 --> 01:06:34.264
Um, we've got a piano and I've kicked around.

01:06:34.563 --> 01:06:34.653
Okay.

01:06:34.653 --> 01:06:36.333
You maybe at some point pick that up.

01:06:36.333 --> 01:06:36.664
Would you wanna

01:06:36.664 --> 01:06:38.583
maybe be like in a old guy band?

01:06:38.583 --> 01:06:45.273
There's a lot of old guy bands, especially with doctors, uh, and stuff in them around Fort Collins here.

01:06:45.574 --> 01:06:45.753
I don't know.

01:06:45.753 --> 01:06:47.434
You probably know some quick question.

01:06:47.704 --> 01:06:48.184
Yeah.

01:06:48.184 --> 01:06:50.583
It, it's, it's there, but it's not there.

01:06:50.588 --> 01:06:53.284
It's not So it's not pulling you yet, it's kind of hanging around

01:06:53.373 --> 01:06:53.583
Yeah.

01:06:53.583 --> 01:06:55.864
As a maybe, but maybe when it's more important.

01:06:55.864 --> 01:06:56.193
Exactly.

01:06:56.199 --> 01:06:56.418
Kinda.

01:06:56.699 --> 01:06:56.978
I dig it.

01:06:56.978 --> 01:06:57.139
Exactly.

01:06:57.634 --> 01:06:59.764
Um, do you wanna talk about any current events?

01:06:59.974 --> 01:07:01.233
What's going on in the world today?

01:07:03.454 --> 01:07:03.784
I

01:07:03.784 --> 01:07:04.143
mean, the

01:07:04.143 --> 01:07:08.884
obvious one is we're, we're, we're stuck in our tribes.

01:07:09.273 --> 01:07:09.514
Hmm.

01:07:09.603 --> 01:07:18.634
And I think that was one of the challenge questions I asked the guys in the FAC group last week was to draw a pie chart of your community.

01:07:19.233 --> 01:07:19.353
Hmm.

01:07:19.384 --> 01:07:20.793
And then think of.

01:07:21.574 --> 01:07:26.643
How many or what percentage of those individuals in your community are part of your tribe?

01:07:27.364 --> 01:07:36.304
So your faith community, your fitness community, your educational, same, your, and how many are outside your tribe?

01:07:36.304 --> 01:07:36.664
Sure.

01:07:36.724 --> 01:07:42.574
Because we're so engrossed in our tribes that we're not listening to anyone outside of our tribes.

01:07:42.574 --> 01:07:46.534
And it's so valuable to sit down with people to disagree with you.

01:07:46.594 --> 01:07:46.954
Yeah.

01:07:47.134 --> 01:07:48.333
And be curious.

01:07:48.393 --> 01:07:50.043
Not sit down with them to debate'em.

01:07:50.164 --> 01:07:50.253
Sure.

01:07:50.253 --> 01:07:52.143
Not to sit down with'em, to change their mind.

01:07:52.353 --> 01:07:53.313
To be curious

01:07:53.313 --> 01:08:00.123
and say, Kurt, I don't understand how in the world you could believe that, but I want to know why this

01:08:00.123 --> 01:08:01.083
matters to you.

01:08:01.114 --> 01:08:01.414
Yeah.

01:08:01.443 --> 01:08:03.664
And then shut up and listen.

01:08:03.994 --> 01:08:06.753
If we could do more of that, I think we'd really,

01:08:07.594 --> 01:08:08.884
I think things would get better.

01:08:10.023 --> 01:08:12.634
Maybe I wonder about it a little bit.

01:08:12.634 --> 01:08:12.844
I.

01:08:13.443 --> 01:08:15.393
I consider myself a little bit tribalist.

01:08:15.393 --> 01:08:17.404
Like I try not to have too many flags.

01:08:17.434 --> 01:08:22.713
You know, I, I've got the American flag in my, on my front of my house and in the back of my house and on one of my fences.

01:08:23.194 --> 01:08:28.444
Um, but aside from that, I'm a little bit, you know, I'm definitely conservative.

01:08:28.444 --> 01:08:33.484
I'm a libertarian kind of going way back or whatever, if you want to like, think about base.

01:08:33.484 --> 01:08:33.573
Sure.

01:08:33.573 --> 01:08:43.923
What always made sense to me, um, but I'm not, like, I was just listening to kind of an update on that, uh, mom Donny guy, the, the socialist Marxist guy.

01:08:43.923 --> 01:08:44.014
Mm-hmm.

01:08:44.253 --> 01:08:46.173
That's probably gonna be New York's next mayor.

01:08:46.173 --> 01:08:46.175
Mm-hmm.

01:08:47.128 --> 01:08:58.113
And he's pulling away and like, I don't know, like some of the things I've definitely heard him talking about even recently is like, oh boy, that's a different tribe than the one that I right believe in.

01:08:58.113 --> 01:09:00.963
And I think, you know, as an economics, I was an economic student.

01:09:00.993 --> 01:09:01.024
Okay.

01:09:01.024 --> 01:09:05.224
And like the risk of the financial Yep.

01:09:05.703 --> 01:09:09.934
Epicenter of the world leaving New York City within.

01:09:10.804 --> 01:09:16.623
Or even going to Tokyo or something crazy, you know, um, is high unintended consequences.

01:09:16.623 --> 01:09:16.894
Yeah.

01:09:16.894 --> 01:09:26.043
The unintended consequences of a, of a, a tribe, like his winning the, the mayor's race in a city of 20 million is significant.

01:09:26.194 --> 01:09:26.463
Right?

01:09:26.673 --> 01:09:26.913
Yeah.

01:09:26.913 --> 01:09:27.123
No doubt.

01:09:27.123 --> 01:09:27.573
Potentially.

01:09:27.814 --> 01:09:28.024
Yeah.

01:09:28.323 --> 01:09:33.243
Uh, especially when you rely on tax collections on rich people as much as New York does.

01:09:33.248 --> 01:09:33.359
Exactly.

01:09:33.634 --> 01:09:34.024
Exactly.

01:09:34.054 --> 01:09:35.163
Any reflections on that?

01:09:35.163 --> 01:09:35.734
I mean, like what?

01:09:35.734 --> 01:09:38.673
Like listening to him, is that gonna improve it really?

01:09:39.573 --> 01:09:40.474
Um, as

01:09:40.474 --> 01:09:42.814
there's some reason why he's resonating, right.

01:09:42.814 --> 01:09:54.783
And so I think the listening may not change my perspective in terms of economics, but it would be valuable for me to understand at least why he's resonating with 50.

01:09:54.783 --> 01:09:56.463
Why is he resonating 50 people?

01:09:56.524 --> 01:09:57.184
Exactly.

01:09:57.213 --> 01:09:59.463
Well, there's something's to that, a lot of it, right?

01:09:59.463 --> 01:09:59.703
Like

01:09:59.854 --> 01:10:01.713
well, and, and I think it's the have and haves.

01:10:01.713 --> 01:10:02.434
Not totally.

01:10:02.434 --> 01:10:04.354
We, we've created, it's not.

01:10:05.179 --> 01:10:10.338
A little, if you look at the seventies and things were not great in the seventies, let's not pretend they were Sure.

01:10:10.488 --> 01:10:17.809
But in terms of the differentiation from between the haves and have nots financially, it was very different than it is now.

01:10:17.838 --> 01:10:18.194
Right, right.

01:10:18.439 --> 01:10:24.798
And that's probably a big part of why it's resonating so much is when you, well, yeah,

01:10:25.219 --> 01:10:26.479
when you don't have anything.

01:10:28.429 --> 01:10:41.628
I wonder what the, I guess, you know, when I think about people in New York, I kind of think about like really young, smart, upwardly mobile people that want to, you know, get rich on Wall Street or whatever.

01:10:41.628 --> 01:10:51.559
And so, but I guess there's probably also like generations and generations of people that grew up a hundred percent in the rough neighborhoods and stuff, and they don't see much more of a path than we do.

01:10:51.679 --> 01:10:51.979
They're voting too.

01:10:52.578 --> 01:10:56.059
And real estate is, is unattainable for anybody that grew up there.

01:10:56.118 --> 01:10:56.298
Yep.

01:10:56.673 --> 01:10:58.684
Kinda like it is here in Fort Collins, but worse.

01:10:58.804 --> 01:10:58.894
Yeah.

01:10:59.224 --> 01:11:00.154
So intriguing.

01:11:00.154 --> 01:11:00.333
Yeah.

01:11:00.333 --> 01:11:18.309
That's a, and so I guess to turn it to, and I know your health and wellness and performance coach, not an, not an economist, but like, is there things that the country really can do to help make it easier for those, um, youngers Like I've, you know, that, that feel Yeah.

01:11:18.309 --> 01:11:19.024
That be a fun conversation.

01:11:19.054 --> 01:11:19.503
Yeah.

01:11:19.588 --> 01:11:22.444
I, I, I think in of one is super interesting.

01:11:22.444 --> 01:11:26.974
So in of one, in a research study is not dependable because it's a one-off.

01:11:27.033 --> 01:11:35.524
So it's saying in of one means, one example, okay, we're gonna take Brad, we're gonna do these things, we're gonna try some things and we're gonna measure the outcome of doing that.

01:11:35.764 --> 01:11:49.894
Whereas a a an actual study, you've got a sample size of 50 or 5,000 or 40,000 and a meta-analysis looks at multiple studies and collects all of those together and says across all these studies.

01:11:50.073 --> 01:11:52.833
So that's meta that, so that's, it's kinda like three tiers.

01:11:52.833 --> 01:11:53.163
Yeah.

01:11:53.168 --> 01:11:53.189
Yeah.

01:11:53.373 --> 01:11:55.173
And I think the in of one.

01:11:55.578 --> 01:11:58.069
Conversation is super interesting.

01:11:58.099 --> 01:12:02.958
It, and somebody's gonna challenge me on this, so let's have this conversation sometime.

01:12:02.958 --> 01:12:03.019
Yeah.

01:12:03.144 --> 01:12:15.918
It's the local experience, but the, I think almost anyone could improve their lot by making a few key decisions.

01:12:16.279 --> 01:12:16.548
Okay.

01:12:17.059 --> 01:12:18.649
Now it's much easier to complain about it.

01:12:19.009 --> 01:12:20.868
It's much easier to say, well, the economy.

01:12:20.873 --> 01:12:21.139
Right, right.

01:12:21.139 --> 01:12:21.948
Well, the housing.

01:12:22.038 --> 01:12:22.189
Yeah.

01:12:22.189 --> 01:12:23.838
Well, the job situation, well, the blah.

01:12:24.048 --> 01:12:25.279
Okay, that's fine.

01:12:25.338 --> 01:12:28.729
Generically for the country, for your city, your region, whatever.

01:12:28.908 --> 01:12:30.559
But let's talk about you.

01:12:30.889 --> 01:12:31.038
Yeah.

01:12:31.099 --> 01:12:32.059
Your situation.

01:12:32.059 --> 01:12:34.038
What are you doing with your day?

01:12:34.639 --> 01:12:36.109
What are you doing with your education?

01:12:36.109 --> 01:12:37.458
What are you doing with your finances?

01:12:37.458 --> 01:12:38.404
Where are you spending your money?

01:12:38.404 --> 01:12:38.724
Mm-hmm.

01:12:38.804 --> 01:12:39.798
Where are you spending your time?

01:12:40.069 --> 01:12:42.078
Where are you investing your energy?

01:12:42.408 --> 01:12:45.618
And let's take you, let's take this one person.

01:12:45.679 --> 01:12:45.918
Mm-hmm.

01:12:46.158 --> 01:12:51.139
And let's try some specific things with more wisdom instead of just whining.

01:12:51.144 --> 01:12:51.163
Mm-hmm.

01:12:52.458 --> 01:12:54.139
And I bet your life turns out pretty good.

01:12:54.139 --> 01:12:56.328
So on a global level or on a, the

01:12:56.328 --> 01:12:57.828
aggregation of all those people,

01:12:57.889 --> 01:12:58.578
I get it.

01:12:58.639 --> 01:13:00.529
There's a lot of problems in the world, right?

01:13:00.738 --> 01:13:09.498
But for Joe or Sally, I think we can help their life get better if they're willing to do those things versus just whining about it.

01:13:09.769 --> 01:13:10.038
Yeah.

01:13:11.328 --> 01:13:22.279
We'll end the result of all those things is that, and what's kind of encouraging about that is you've probably, you mentioned you've coached tens of thousands or maybe hundreds over thousands, thousands of of people right now.

01:13:22.338 --> 01:13:22.578
Right?

01:13:22.819 --> 01:13:29.779
And in some percentage of them, right, you would probably overstate it for a, you know, some significant percentage of them.

01:13:30.198 --> 01:13:39.019
They've actually got significantly better outcomes at work, at home, in their bank account, in their retirement account, in their satisfaction with life, right?

01:13:39.469 --> 01:13:47.809
And so if you take a bunch of NF ones times 330 million, right, or whatever, then then things actually do get better.

01:13:48.078 --> 01:13:52.009
Well, and even if you just take a handful of'em, because then people see'em and they go.

01:13:52.623 --> 01:13:52.833
Huh?

01:13:52.833 --> 01:13:53.673
Wait a minute.

01:13:53.793 --> 01:13:59.764
They, they're doing really well and I'm not, yeah.

01:13:59.944 --> 01:14:00.724
What are they doing?

01:14:00.844 --> 01:14:04.054
Oh, oh, okay.

01:14:04.684 --> 01:14:05.073
So,

01:14:05.194 --> 01:14:09.484
and does that end of one, kind of get back to that move fuel connection?

01:14:10.234 --> 01:14:12.034
It might, it might, like, maybe thats your starting point.

01:14:12.039 --> 01:14:13.743
Those four things is a good place to start.

01:14:13.748 --> 01:14:13.899
Yeah.

01:14:13.904 --> 01:14:14.014
Yeah.

01:14:14.014 --> 01:14:26.644
If you're struggling or looking at your finances and, and, and just, you know, college is getting a lot of, we're in a college town here, it's getting a lot of, oh, it's not worth it.

01:14:26.649 --> 01:14:26.689
Right.

01:14:26.823 --> 01:14:26.944
Right.

01:14:26.944 --> 01:14:28.354
You know, it's overpriced.

01:14:28.833 --> 01:14:28.984
Yep.

01:14:29.134 --> 01:14:30.604
It, it's expensive.

01:14:30.604 --> 01:14:31.173
I get it.

01:14:31.444 --> 01:14:33.064
But there are options.

01:14:33.423 --> 01:14:48.514
And the pro, I think the, I think we could fix the college situation for many people, not everyone, but for many people by requiring that the individual and the school sign a one page business plan.

01:14:48.828 --> 01:14:54.529
Before they start getting tuition that says, I know what I'm gonna make when I get out.

01:14:54.529 --> 01:14:54.679
Right?

01:14:54.679 --> 01:14:57.078
If I do this, this career right.

01:14:57.288 --> 01:15:01.548
And I understand what my payments are gonna be, because you have these Totally.

01:15:01.548 --> 01:15:03.498
It's just stupid money, right?

01:15:03.498 --> 01:15:12.168
Like I get if your parents are, are trust, you know, they got all this money for you and they're gonna spend 300 grand a year to send you to x, y, Z school, that's fine.

01:15:12.288 --> 01:15:12.618
Sure.

01:15:12.623 --> 01:15:13.729
You, you won the lottery.

01:15:13.788 --> 01:15:14.121
Yeah, yeah, yeah.

01:15:14.179 --> 01:15:19.488
But if not, don't tell me about, oh, it was my dream to go to x, y, Z school.

01:15:19.548 --> 01:15:20.238
I don't care.

01:15:20.359 --> 01:15:20.748
Right.

01:15:20.838 --> 01:15:24.618
It's a$300,000 cost that you cannot pay.

01:15:24.679 --> 01:15:24.979
Right.

01:15:25.219 --> 01:15:26.479
I don't care if you want a Ferrari.

01:15:26.479 --> 01:15:27.319
It was your dream.

01:15:27.708 --> 01:15:28.759
Can you buy a Ferrari?

01:15:28.788 --> 01:15:30.889
If you can't, then don't buy the Ferrari.

01:15:31.503 --> 01:15:33.363
Buy the thing that you can afford.

01:15:33.363 --> 01:15:33.423
Yeah.

01:15:33.423 --> 01:15:35.104
Go to the community college for two years.

01:15:35.253 --> 01:15:36.274
Transfer in.

01:15:36.274 --> 01:15:36.363
Mm-hmm.

01:15:36.753 --> 01:15:39.003
Pay tuition for two years instead of four years.

01:15:39.423 --> 01:15:40.293
Do You're probably right.

01:15:40.293 --> 01:15:43.054
If you get, if you can't work, pencil it out on the back of the napkin.

01:15:43.203 --> 01:15:43.594
Exactly.

01:15:43.594 --> 01:15:44.283
It probably doesn't work.

01:15:44.283 --> 01:15:46.083
I was thinking about my wife actually.

01:15:46.083 --> 01:15:48.934
She's got a degree in social work great at CSU.

01:15:48.934 --> 01:15:49.444
Great degree.

01:15:49.774 --> 01:15:57.123
She got outta college and immediately made$23,000 a year or something for, you know, 10 years or something.

01:15:57.604 --> 01:16:00.094
But thankfully, thanks Dale and Suzanne.

01:16:00.094 --> 01:16:12.484
Her parents, they paid for most of her college expenses, but had she leveraged herself and borrowed$90,000 to get her five year degree in social work.

01:16:12.543 --> 01:16:12.753
Right.

01:16:13.264 --> 01:16:18.394
Um, and then went to go live with two other girls making 23 grand a year in Fort Collins.

01:16:18.394 --> 01:16:19.323
She'd have been starving to death.

01:16:19.354 --> 01:16:19.654
Totally.

01:16:20.344 --> 01:16:23.073
I, I mean, my folks got me through undergrad.

01:16:23.463 --> 01:16:23.793
Okay.

01:16:23.793 --> 01:16:24.394
At CSU.

01:16:24.514 --> 01:16:24.694
Right.

01:16:24.934 --> 01:16:25.923
Grad school's on my own.

01:16:27.319 --> 01:16:31.458
Many of my fellow students, we all were taking out some loans.

01:16:31.458 --> 01:16:39.048
I worked as, as we talked about from day one and to save for this, so I was able to cover one year of grad school, but the second year I did need loans.

01:16:39.408 --> 01:16:44.748
My fellow students, many of them were getting this loans and they saw it as free money, right.

01:16:44.748 --> 01:16:46.128
So they were buying a new car.

01:16:46.668 --> 01:16:52.309
They were staying in a, I slept on a mattress in a floor in downtown St.

01:16:52.309 --> 01:16:54.259
Louis with two other roommates.

01:16:56.448 --> 01:16:59.238
I, and so did my roommate, like Right.

01:16:59.238 --> 01:17:00.048
We made that choice.

01:17:00.048 --> 01:17:00.679
They made choices.

01:17:00.679 --> 01:17:01.099
Yeah.

01:17:01.099 --> 01:17:05.208
And, and then when, when I graduated, I ate potatoes every day.

01:17:05.208 --> 01:17:10.788
I would build, you know, crazy meals in a crockpot that I could get 15 meals out of.

01:17:10.788 --> 01:17:12.109
So it'd cost me 80 cents.

01:17:12.559 --> 01:17:15.139
I would ride my bike to work whenever I could.

01:17:15.229 --> 01:17:15.469
Right.

01:17:15.529 --> 01:17:20.958
So that, and, and we paid off that loan within two

01:17:20.958 --> 01:17:21.439
years.

01:17:21.439 --> 01:17:21.769
Wow.

01:17:22.219 --> 01:17:24.349
Interesting that some people are still paying off.

01:17:24.349 --> 01:17:24.679
Sure.

01:17:24.769 --> 01:17:26.929
So it's, it's, things are hard.

01:17:26.988 --> 01:17:27.529
I get it.

01:17:27.708 --> 01:17:30.168
And I'm in a spoiled situation in my life right now.

01:17:30.168 --> 01:17:31.309
Things have worked out pretty well.

01:17:31.368 --> 01:17:31.548
Sure.

01:17:31.908 --> 01:17:34.158
But in of won it folks,

01:17:34.368 --> 01:17:36.618
what can I do differently today?

01:17:36.618 --> 01:17:36.679
Yeah.

01:17:36.708 --> 01:17:40.578
Well and one thing is spend less every month than you earn.

01:17:40.698 --> 01:17:41.689
It's pretty straightforward.

01:17:41.689 --> 01:17:41.748
You

01:17:41.823 --> 01:17:43.519
know, even if it's a hundred bucks.

01:17:43.698 --> 01:17:43.939
Exactly.

01:17:43.939 --> 01:17:44.628
50 bucks.

01:17:44.809 --> 01:17:45.109
Exactly.

01:17:45.259 --> 01:17:49.069
Your life will change in six to 12 months if you start saving a little bit.

01:17:49.099 --> 01:17:49.279
Yep.

01:17:49.668 --> 01:17:50.868
Need to have or nice to have.

01:17:51.139 --> 01:17:51.469
Yeah.

01:17:51.529 --> 01:17:52.069
Big difference.

01:17:52.128 --> 01:17:52.219
Right?

01:17:52.788 --> 01:17:54.408
Too many, too many Nice to haves.

01:17:54.408 --> 01:17:54.469
Yeah.

01:17:54.529 --> 01:17:55.908
Uh, being, being spent on.

01:17:56.359 --> 01:17:58.998
Um, I'm ready for the loco experience if you are.

01:17:59.149 --> 01:18:00.378
Alright, let's loco baby.

01:18:00.378 --> 01:18:49.024
That's a crazy experience of your lifetime that you're willing to share with our listeners.

01:18:49.833 --> 01:18:57.154
The first one that pops in mind about a decade ago, a buddy, in fact many of you probably know him, Jerry Shemel, the announcer for the Colorado Rockies.

01:18:57.338 --> 01:19:04.024
He sent me an email and we knew each other, but we didn't know each other well, he sent me an email and said, you want to grab lunch sometime?

01:19:04.024 --> 01:19:08.014
And I literally thought he was selling some multi-level marketing thing on the side.

01:19:08.283 --> 01:19:08.344
Okay.

01:19:08.673 --> 01:19:11.014
But I was like, he seems like a good dude.

01:19:11.404 --> 01:19:12.123
Sure.

01:19:12.123 --> 01:19:14.463
So we sat down, he, it was worse.

01:19:14.463 --> 01:19:15.873
It wasn't multi-level marketing.

01:19:15.934 --> 01:19:21.094
He had had this dream of doing the two person race across America where you race on a bike.

01:19:21.394 --> 01:19:22.024
Two people.

01:19:22.054 --> 01:19:23.764
Oh, tandem bike from, no, no, no.

01:19:23.823 --> 01:19:24.484
Back and forth.

01:19:24.484 --> 01:19:26.854
So one of you on, one of you on, yeah.

01:19:26.854 --> 01:19:26.854
Yeah.

01:19:26.944 --> 01:19:28.623
Kinda like the Wild West relay where it's Forth.

01:19:28.628 --> 01:19:28.698
Forth.

01:19:28.703 --> 01:19:29.104
Exactly.

01:19:29.134 --> 01:19:29.493
Yeah.

01:19:29.493 --> 01:19:29.494
Yeah.

01:19:29.554 --> 01:19:32.974
And you start in San Diego, California, you, you end in Indianapolis, Maryland.

01:19:33.154 --> 01:19:35.104
And it is a 24 7 race.

01:19:35.554 --> 01:19:40.833
And he had this idea of, I want you to be my teammate.

01:19:40.833 --> 01:19:41.404
What'd you think about

01:19:41.404 --> 01:19:41.463
it?

01:19:41.463 --> 01:19:46.384
And like, did you know him from that time you were elite training for the Triess and stuff like that?

01:19:46.384 --> 01:19:48.963
Not really, or I knew because you weren't even that kind of a vice clip.

01:19:48.963 --> 01:19:49.234
Right.

01:19:49.444 --> 01:19:50.194
Knew you were a runner.

01:19:50.194 --> 01:19:51.844
Mostly I was a triathlete.

01:19:51.963 --> 01:19:52.203
Right.

01:19:52.203 --> 01:19:52.743
And he knew that.

01:19:52.743 --> 01:19:56.104
He heard me speak once and he heard the story of doing Conan and that kinda stuff.

01:19:56.104 --> 01:19:56.224
Okay.

01:19:56.224 --> 01:19:56.493
He's like.

01:19:56.854 --> 01:20:04.384
He can at least train, he's not a cyclist, but he can at least train and he's at least ridden 120 miles, even if he hasn't ridden 3000 miles.

01:20:04.743 --> 01:20:10.894
So he asked me, we are at a place in life where like our kids could be on the crew.

01:20:10.894 --> 01:20:14.583
So we, Suzanne and I talked about it and we decided this is a once in a lifetime.

01:20:14.823 --> 01:20:14.974
Yeah.

01:20:14.974 --> 01:20:16.953
So I said, let's do it Jerry.

01:20:17.404 --> 01:20:20.104
We got the sponsors, we started building the stuff.

01:20:20.104 --> 01:20:27.663
We started training and six weeks before the race I was out doing some time trial work at Chatfield Reservoir down south.

01:20:28.144 --> 01:20:31.024
And on the third, it was three by 10 mile.

01:20:31.024 --> 01:20:34.863
I remember it like it was yesterday and the ground was a little bit wet.

01:20:34.923 --> 01:20:38.434
And I remember when I turned around I thought, oh Brad, be careful.

01:20:38.434 --> 01:20:39.934
Don't wreck.

01:20:39.934 --> 01:20:41.524
You're only six weeks out from this race.

01:20:41.529 --> 01:20:47.043
Yeah, well I took off on the third one and there are a bunch of geese in Chatfield, like there are sure reservoirs all the time.

01:20:47.434 --> 01:20:51.634
And I'd passed thousands of geese in my life and one of them took off.

01:20:52.609 --> 01:20:53.269
Into my bike.

01:20:53.328 --> 01:20:53.779
Oh, no.

01:20:53.958 --> 01:20:55.668
And I woke up the EM Sure.

01:20:55.668 --> 01:20:56.658
T was there.

01:20:57.078 --> 01:20:57.979
Um, oh, dang.

01:20:57.979 --> 01:20:59.628
They like, I woke up

01:20:59.628 --> 01:21:00.583
and they brought me too.

01:21:00.583 --> 01:21:02.748
Oh, so you're like going past these geese at speed.

01:21:03.019 --> 01:21:04.488
Oh, I was 30 miles an hour at that point.

01:21:04.493 --> 01:21:04.783
Yeah.

01:21:04.783 --> 01:21:05.104
Oh, damn.

01:21:05.213 --> 01:21:05.503
Yeah.

01:21:05.503 --> 01:21:06.024
Yeah, yeah.

01:21:06.203 --> 01:21:11.029
So, uh, I've done that too, but never thought that one, like fly into my, they don't,

01:21:11.838 --> 01:21:12.423
that never happens.

01:21:12.979 --> 01:21:15.019
I've done it for decades, like yeah.

01:21:15.109 --> 01:21:15.649
A lot.

01:21:15.649 --> 01:21:17.538
So I had broken eight bones.

01:21:17.569 --> 01:21:17.929
Okay.

01:21:17.929 --> 01:21:20.238
Uh, my pelvis, three ribs, holy crap.

01:21:20.238 --> 01:21:21.139
My clavicle.

01:21:21.618 --> 01:21:24.979
And we didn't know if it was gonna work.

01:21:24.979 --> 01:21:30.168
Jerry was literally phoning people like, coop may not be able to do this any chance.

01:21:30.168 --> 01:21:30.984
Who you GT.

01:21:31.394 --> 01:21:31.743
Right.

01:21:32.083 --> 01:21:34.698
So they, they, they did surgery on the cla.

01:21:34.849 --> 01:21:34.908
So

01:21:35.029 --> 01:21:35.748
hair lines

01:21:35.748 --> 01:21:36.408
or are you putting

01:21:36.408 --> 01:21:37.099
pins in here

01:21:37.189 --> 01:21:37.463
and stuff?

01:21:37.463 --> 01:21:38.448
Uh, had surgery the next day.

01:21:38.509 --> 01:21:38.809
Okay.

01:21:38.814 --> 01:21:39.979
I, I had some nice connections.

01:21:39.979 --> 01:21:46.219
We were coaching an orthopedic center in Denver and so I called one of the orthopedic surgeons that I knew.

01:21:46.488 --> 01:21:47.328
I was like, what?

01:21:47.328 --> 01:21:47.628
You know.

01:21:47.988 --> 01:21:48.918
Gonna need some of your Titan.

01:21:49.453 --> 01:21:49.908
I need some help.

01:21:50.269 --> 01:21:51.618
So they were great.

01:21:51.618 --> 01:21:53.149
They got me in the next day.

01:21:53.628 --> 01:21:55.248
They got surgery on the clavicle.

01:21:55.488 --> 01:22:02.238
By having the clavicle with that, that metal in it, it separated the ribs enough that I could lean down

01:22:02.479 --> 01:22:04.158
into the aero bike

01:22:04.488 --> 01:22:07.908
and get in position about three days later.

01:22:07.939 --> 01:22:09.408
So I'm back on the bike.

01:22:09.439 --> 01:22:12.439
We didn't know about the pelvis yet, and it was uncomfortable.

01:22:12.439 --> 01:22:13.099
So we did an MR.

01:22:13.099 --> 01:22:16.338
I found the pelvis was fractured, but it was not displaced.

01:22:16.368 --> 01:22:16.668
Oh.

01:22:16.908 --> 01:22:21.828
So the, my medical docs, there were three of'em, a physiatrist and two orthopedic surgeons.

01:22:22.158 --> 01:22:34.969
They huddled up, looked at the MRIs, looked at the x-rays, looked at the bone scans, and they said, okay, here's the deal, Brad, you can ride, but you have to ride indoors because if you slip on some sand, this thing is just gonna shatter.

01:22:35.719 --> 01:22:37.788
So for the last six weeks of training.

01:22:38.154 --> 01:22:38.373
Wow.

01:22:38.378 --> 01:22:40.998
I was in our basement on a trainer.

01:22:41.059 --> 01:22:41.359
Oh.

01:22:41.359 --> 01:22:42.139
So that sucks.

01:22:42.229 --> 01:22:43.279
And, and I would do.

01:22:43.368 --> 01:22:43.519
Oh boy.

01:22:43.519 --> 01:22:44.958
No, I don't, I don't mind it.

01:22:44.958 --> 01:22:45.439
You don't mind it?

01:22:45.444 --> 01:22:45.694
Okay.

01:22:45.694 --> 01:22:45.854
No.

01:22:45.859 --> 01:22:47.509
I mean, yes, I'd rather be outside.

01:22:47.509 --> 01:22:47.809
Right.

01:22:47.958 --> 01:22:51.139
Um, but that did get feel a little crazy.

01:22:51.139 --> 01:22:53.269
And then six weeks later we were racing.

01:22:53.269 --> 01:22:54.979
We took off from San Diego, California.

01:22:54.979 --> 01:22:55.939
We ended up winning the race.

01:22:55.939 --> 01:22:56.929
They did a movie about it.

01:22:56.929 --> 01:22:56.988
Whoa.

01:22:57.588 --> 01:22:58.189
What's the movie?

01:22:58.519 --> 01:22:59.269
Godspeed.

01:22:59.269 --> 01:23:00.319
The Race Across America.

01:23:00.319 --> 01:23:00.738
Alright.

01:23:00.828 --> 01:23:02.179
I'll definitely watch that.

01:23:02.208 --> 01:23:02.538
Yeah.

01:23:02.594 --> 01:23:03.559
It, it was cool.

01:23:03.618 --> 01:23:07.788
It, I'm like, I'm imagining x-ray because I'm not an anatomy guy.

01:23:07.788 --> 01:23:11.418
I'm not a physical therapist, but a pelvis is almost like a moose horn or something.

01:23:11.418 --> 01:23:11.509
Mm-hmm.

01:23:11.748 --> 01:23:12.679
Across your body.

01:23:12.679 --> 01:23:13.099
Right?

01:23:13.309 --> 01:23:13.488
Yeah.

01:23:13.488 --> 01:23:15.859
So you had like a big, you have a three crack fracture.

01:23:15.859 --> 01:23:18.054
It was like ready to Oh, a couple, but as long

01:23:18.054 --> 01:23:22.849
as I didn't bounce or fall or anything like that.

01:23:22.849 --> 01:23:24.048
Land on your hip in any way.

01:23:24.048 --> 01:23:24.649
Exactly.

01:23:24.918 --> 01:23:25.309
Oh, dang.

01:23:25.309 --> 01:23:25.894
It would stay in place.

01:23:26.238 --> 01:23:27.708
And you won.

01:23:27.859 --> 01:23:28.309
We won.

01:23:28.488 --> 01:23:28.729
Yeah.

01:23:28.729 --> 01:23:29.779
How painful was that?

01:23:30.109 --> 01:23:30.859
People ask me that.

01:23:30.859 --> 01:23:32.479
I didn't really think about it.

01:23:32.509 --> 01:23:33.798
Yeah, because I had six weeks.

01:23:33.798 --> 01:23:37.998
So again, good fortune had it happened two weeks before.

01:23:38.509 --> 01:23:39.048
Couldn't have done it.

01:23:39.139 --> 01:23:39.469
Yeah.

01:23:39.708 --> 01:23:54.139
Had it happened 10 weeks before, it wouldn't have been a big deal, but six weeks I wa But, but Kurt, that's what led to the mental toughness stuff, because I wasn't where I wanted to be physiologically because I couldn't train at the same level had I not had that wreck.

01:23:54.139 --> 01:23:54.588
Sure.

01:23:54.708 --> 01:23:56.658
So it became more of a mental challenge

01:23:56.658 --> 01:23:56.958
than it

01:23:56.958 --> 01:23:57.198
would

01:23:57.198 --> 01:23:57.349
have

01:23:57.349 --> 01:23:57.439
been.

01:23:57.439 --> 01:23:57.828
Interesting.

01:23:58.219 --> 01:24:07.219
By the way, I don't know if you've listened to it, but there's a podcast that Joe Rogan did with some famous actor that got run over by like a snow removal machine or something.

01:24:07.219 --> 01:24:08.689
It got all mangled up.

01:24:09.333 --> 01:24:14.134
And then came back in like 18 months only because of a amazing training regimen and stuff.

01:24:14.134 --> 01:24:17.014
And you, if you haven't heard his story, you would probably enjoy it.

01:24:17.014 --> 01:24:17.404
Interesting.

01:24:17.404 --> 01:24:19.384
I can't remember his name'cause I don't care about stuff like that.

01:24:19.384 --> 01:24:19.444
Yeah.

01:24:19.474 --> 01:24:19.774
Really.

01:24:19.774 --> 01:24:20.703
But the story was great.

01:24:20.734 --> 01:24:20.913
Yeah.

01:24:21.274 --> 01:24:23.734
Uh, your podcast is called again, the Coaching Lab.

01:24:23.823 --> 01:24:24.634
The coaching lab.

01:24:24.634 --> 01:24:28.144
And that is, uh, what, occasional weekly, monthly?

01:24:28.144 --> 01:24:28.203
Yeah.

01:24:28.203 --> 01:24:28.899
I think we've had

01:24:29.109 --> 01:24:31.083
360 episodes so far.

01:24:31.088 --> 01:24:31.338
So, okay.

01:24:31.384 --> 01:24:31.804
So you're ahead

01:24:31.804 --> 01:24:31.953
of me.

01:24:31.953 --> 01:24:32.793
I'm at two 30.

01:24:32.793 --> 01:24:35.793
You'll be like 2 33 or 2 34 or something like that.

01:24:36.184 --> 01:24:39.123
Um, so yeah, you're actually, you're outpacing me.

01:24:39.123 --> 01:24:41.703
Besides, you're not only ahead of me, you're outpacing me.

01:24:41.703 --> 01:24:42.514
You're pulling away.

01:24:43.024 --> 01:24:45.783
But we both love it, so I'm glad with that.

01:24:45.904 --> 01:24:46.533
Great opportunity.

01:24:46.533 --> 01:24:47.134
Thanks for being here.

01:24:47.373 --> 01:24:47.884
Yeah, it was fun.