EXPERIENCE 334 | Catalyzing Growth at any Stage and any Age with Brad Cooper, CEO of Catalyst Coaching 360 and Host of the Coaching Lab Podcast

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In this episode of the Loco Experience Podcast, I welcome Brad Cooper, the CEO of Catalyst Coaching 360.

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His was my favorite talk from the founded and focal event last spring, and I was more than pleased to bring his extensive knowledge to share with our listeners.

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Brad is a PhD in performance psychology and also the host of the Coaching Lab podcast.

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We discussed his journey into health and wellness and how he rediscovered his passion for running in his late thirties.

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Brad shared the story of launching Catalyst Coaching 360 after being laid off from his healthcare executive job and immediately set to work, building a platform and training program, which emphasizes the cultivation of fun, functional mental toughness, underscoring elements like movement, diet, sleep, and connection.

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Brad Reminisced about his early athletic endeavors and the crucial influence of his wife and co-founder Susanna in shaping his life and career, we ventured into topics like overcoming injuries, the significance of sound, sleep, and the need for creating space for reflection.

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We also delved into Brad's memorable experiences, including winning a two person race across America after a severe injury.

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And we explored the future prospects of Catalyst Coaching 360 and Brad's plan for his upcoming book on mental toughness.

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I took a lot away from our time together and you will too.

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So please enjoy my conversation with Brad Cooper, CEO of Catalyst Coaching 360 I.

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Welcome back to the Loco Experience Podcast.

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My guest today is Brad Cooper.

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And Brad is the CEO at Catalyst Coaching 360.

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He is a PhD in performance psychology.

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He's host of the Coaching Lab podcast and I saw his talk at, founded in Foco last spring and was like, dude, this guy should be on my podcast and share some of that smarts with our listeners.

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So.

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Awesome.

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Thanks for spending time.

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Yeah, I, I'm looking forward to it.

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And, and we'll focus obviously on the practical stuff'cause I think that's where the rubber meets the road.

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Perfect.

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The, the evidence is important to know that it's there, but what can I do?

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That's what

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matters actually do for Sure.

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Exactly.

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Well, and we'll do a lot of that and we'll also get to know Brad, like, why did you want to become so smart at this stuff?

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Uh, how did you, when was your first, uh, high performance athletics?

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Uh, engagement if you, if you recall.

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Hmm.

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Or was it a slow burn?

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A slow

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build?

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Yeah.

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I think it's a slow burn.

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Yeah.

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I, I, I've always loved it.

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It's always been a part of my life.

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Yeah.

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Um, rediscovered it late thirties actually.

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Okay.

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And I, I tell the story, I'm in health and wellness, so everybody's like, oh yeah, you've always been fit, blah, blah, blah, blah.

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No, through most of my twenties and thirties, we were raising kids and I would run when my jeans got tight and then I would stop running when they fit again.

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Yeah.

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Yeah.

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And it, you know, now I'm running 50, 60 miles a week.

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I'm training for marathons, doing triathlons, that kinda stuff.

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But it wasn't always that way.

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It's something I, I discovered, fell in love with it and pursued that route.

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Yeah.

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Cool.

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Did you grow up in a fit family?

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I mean, it was, was it culturally born in 66?

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Where'd you grow up?

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So I grew up in Lakewood, Colorado.

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So just a couple hours south.

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Yeah.

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So Colorado's probably above, even

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back then was above the national

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average.

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And concern

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about that a little bit.

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If you think about when the running boom happened, it was early seventies, you know, Frank Shorter ran, run the Olympic marathon in 72.

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And um, the book of running kind of got things going, started hitting the world.

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Well, I remember a weird guy in town, he would run, we'd be out shooting baskets and he'd run down and around the block and we were like, never seen this.

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Like, this was crazy.

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I, I moved to Worthington, Minnesota, um, um, straight outta college.

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I had a job at a bank there, and I had gotten a DUI the night before I got my bank job offer.

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Mm.

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Uh, but they hired me anyway.

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Thank you Beth, uh, for trusting in me.

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Um, but I went down there without a driver's license.

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Wow.

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And so I had a mountain bike and like a big backpack that I took to do all my shopping and all my laundry and everything.

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And.

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Let's see, this was probably, it was 2019 99.

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Okay.

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Sorry.

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1999.

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You were partying?

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I was back then partying like it was 1999.

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That's why I got the DUI and I was like the only guy in that town of 10,000 that was riding their mountain bike around that town.

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Even then, that was the Midwest, you know, there were 25 years behind everybody else.

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Well,

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and as I'm thinking about it, one of the things I always think back,'cause we started our health and wellness coaching company in oh seven, and I always think back when I was 16 years old, I was bagging groceries and I fell in love with running then and it came back later, but I was trying to recruit my coworkers to go run with me at lunch.

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Interesting.

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So even at 16, I was this little kid bagging groceries and saying,

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Kurt, guess what?

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Let's, let's just go run a mile.

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Let's go for two miles.

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Yeah,

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yeah.

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Let's just get it started.

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And, and even now, like that's just interesting.

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And you can even see in my affect as I'm talking about it, I just love it when people start to get excited about something like that.

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Yeah.

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Yeah.

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It when when you start something simple.

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Yeah.

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I'm just gonna do a 5K.

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Awesome.

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First of all, never use the word just when you're gonna do something that's a big move.

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So we'll take that word outta the sentence, but even if you choose to start with a 5K, that changes everything because when you start to do a 5K training plan, even if it's super simple and you're barely gonna jog and you don't care about your time Yeah.

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You just wanna finish.

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Yep.

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You start eating better.

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Right.

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You start sleeping better.

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Well and running.

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I get up

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so much easier when you're 20 pounds later.

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Hell,

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you know, that was totally something I noticed.

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'cause I got into running actually for the first time really in my late thirties too, and I did some Wild West relays fun.

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I did the horse tooth half was my first run that actually actually trained for, that's great.

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What is that year 51 or something coming up, I think.

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Is that right?

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Yeah, that sounds

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probably so.

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And I, I remember that feeling, uh, of, do you know Mandy Mullen?

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I don't Oh, you need to, she's the organizer of the Run Winsor Race series.

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Okay.

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Which has now got a dozen races.

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We traded emails.

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Yeah.

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Okay.

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Because I've, I was gonna do a couple of her races.

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Yeah, you definitely should.

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Because, and, and what she says is anyone can run.

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Yeah,

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exactly.

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Almost, you know, if you can't run, then you can walk.

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Yep.

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Um, and anyone can do something

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just about, almost anyone, you know, I just, as you were talking about that reminded me of a, a story.

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I think you'll, and our, your listeners will appreciate in probably oh 6, 0 7, whenever it was that Lance Armstrong ran the Boston Marathon.

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Yeah.

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Um, I was out there, I was running Boston and just having one of those days and I went out.

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Well, but then crashed and burned having some stomach issues.

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I started walking around Mile 12, 13 and I was just like, ah.

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And then this guy comes up and task me on the shoulder on a bike.

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He said, could you scoot over Lance Armstrong's coming through?

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And he had his whole cohort of runners keeping him paced.

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Right.

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And hand him food.

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Well I'm not gonna let Lance pass.

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Well, I had my company shirt on.

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Okay.

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And my marketing head kicked in and I thought the pros are done at this point.

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'cause they started earlier and the camera's gonna be on Lance the rest of the way.

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If I could just stay in front of the camera for a mile.

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It's free marketing.

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Right.

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So I was just like, just hang in there for five minutes.

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You'll get free marketing.

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Five minutes turned into five miles, turned into 12 miles.

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And I finished just ahead of Lance.

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Oh, that's awesome.

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And got, and my wife could watch the whole thing on the big screen.

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'cause Yeah, the cameras were on Lance the

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whole time.

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Totally.

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Well, and it's such an intense thing.

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We, in the wild west, really, we call it rabbits, right?

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Like if you, if you chase somebody down, you'd probably do the same thing.

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Right?

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Always.

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And the motivation.

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To stay ahead of somebody that's trying to come up and pass you, there is nothing like that, uh, that motivation or a real man.

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Yeah.

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Or to reel somebody in.

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But for me, maybe I'm just, I'm more of a avoiding the pain than a, a glory guy I guess.

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But, uh, these are way, both are really special feelings, uh, but you never run faster than when somebody's trying to track you down.

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So, so tell me about, you said you're a health and wellness coach, so is, who are your clients, I guess?

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Talk to me.

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Yeah.

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So,

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and, and I'm actually a coach.

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We have a team of coaches that work with employees around the country.

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We've coached hundreds of thousands of people over the last 19 years.

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Okay.

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Uh, but so you're the CEO proper, not

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just It's me

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and I do some

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coaching,

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correct.

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Yeah.

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We've got a, we've got a team and then my wife Susanna, she's the brain trust behind the coaching and Okay.

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All the training and the mentoring and the development of the training program, that kinda stuff.

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So it's a, it's a real, her strengths are where I have no strengths and we compliment each other very nicely.

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Yeah.

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So, cool.

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That's been a long term thing.

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Can you set the

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stage, like describe Catalyst coaching then a little bit more?

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Yeah.

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Like, uh, who companies engage you and your team to make their staff healthier so they can save on their insurance Exactly.

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Or, or

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more so, so that's, that's valuable.

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But a lot of small and middle-sized companies, they're not gonna see an immediate change with their insurance, but they're gonna see an immediate change in performance.

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Right.

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So your employee, they mean it took'em 40 years to get their bad health.

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They're not gonna shift that in six months of talking to a coach.

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Right.

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But if they, and we can get into some of the functional mental toughness research if you want, but if they dive into the, the performance aspect of that coaching, then they start performing better at work.

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And the cost of that, the ROI of that is just massive because you have these employees, maybe they're only talking to a coach once a month or once a quarter.

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Right.

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But their performance is elevated.

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You're paying for that coaching session 30 times over, almost right out of the gate.

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So that's, the health is beautiful.

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It's wonderful.

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We want that.

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We're gonna get that long term.

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But the performance is where the real rubber moves the road.

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So you're coaching their work

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performance as well, or is it more of a kind of a life per

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Yeah, exactly.

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So it's thrive, but they, they want thrive at work too.

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As part of it.

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Even if they don't, if they improve their wellbeing, their, their things they're focused on at home.

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If they're a better dad, if they're a better weekend warrior, if they're a better husband, that has to play over into work because you're a better person.

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You're bringing more to work, you're more rested, you're more engaged, you're more excited, you're ready to roll.

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Versus punching that clock, counting down, the hours hanging in there.

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Now it's time to go,

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right?

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You're,

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you're in like, it's just a different mindset when you're engaged versus, I mean, think about the word engaged.

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When you get engaged, for those people that have been married at some point in their life, you are on a different planet, right?

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And that's the same thing with your life, your work, your marriage.

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As a parent, you're on a path as an executive.

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Once you're engaged.

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Everything changes.

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Hmm, interesting.

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So you really like, almost like a group, group health insurance plan would try to attempt to cover the health needs.

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You're trying to cover the, the mental toughness and wellness and kind of just be an active coach for these large and small teams sounds.

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Yeah.

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We call it health, wellness, and performance.

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So interesting.

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A lot of times you start with the health because you're not thinking about wellness and performance when you can barely get through the day.

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Hmm.

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So we may start with the health elements and then from there, once we built that foundation, now we're gonna move on to wellness and wellbeing.

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And then once that's there, boom, that now we hit the performance, dig it.

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But all along the way, as you improve your health at that automatically improves wellness, automatically improves performance and it continues to build.

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I dig

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it.

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So you credited your wife with really being the Oh, she's a genius.

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I was.

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She was there when?

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When this, we started.

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Started, I guess.

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Yeah.

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And was she coaching you in your performance before then, or like No, we were, talk to me about that evolution of the starter.

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Maybe set me the stage of Sure.

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Yeah.

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Where

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you were.

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So in oh six I was a healthcare executive, physical therapist.

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She's an occupational therapist also as a licensing counseling.

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And they sold our division to another company and I was laid off.

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Oh.

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And I'm like, necessity is the mother intervention.

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Yeah.

00:12:09.168 --> 00:12:09.857
I, yeah.

00:12:09.857 --> 00:12:12.227
I didn't have a business plan sitting in a file folder.

00:12:12.498 --> 00:12:13.577
I, I was like,

00:12:14.087 --> 00:12:16.128
ah, now I had a good severance package.

00:12:16.368 --> 00:12:21.258
But the downside of the severance package is I was not allowed to go manage healthcare facilities.

00:12:21.798 --> 00:12:23.988
So unless I wanna give it the seven package.

00:12:24.288 --> 00:12:28.278
So I'm, I'm sitting there going, I can do anything in the world except what I know.

00:12:29.028 --> 00:12:31.967
That is a beautiful challenge.

00:12:31.967 --> 00:12:32.898
It's a blank canvas moment.

00:12:33.018 --> 00:12:35.927
It's a blank canvas with pressure.

00:12:36.107 --> 00:12:36.618
Right.

00:12:36.677 --> 00:12:39.168
Because you got a year to figure this out.

00:12:39.197 --> 00:12:39.408
Yeah.

00:12:40.082 --> 00:12:42.363
Then, so that's how it started.

00:12:42.602 --> 00:12:45.962
We originally, I, I was in the triathlons at the time.

00:12:45.993 --> 00:12:46.322
Okay.

00:12:46.503 --> 00:12:49.923
And I was sitting down with this career coach, so they provided as part of the severance.

00:12:50.312 --> 00:12:55.802
And my plan was to promote the idea to some big company of a chief wellness officer.

00:12:55.802 --> 00:12:57.153
Now keep in mind, oh seven.

00:12:57.243 --> 00:12:57.332
Mm-hmm.

00:12:57.572 --> 00:12:58.143
Today.

00:12:58.623 --> 00:12:59.192
That makes sense.

00:12:59.192 --> 00:12:59.643
Yep.

00:12:59.763 --> 00:13:02.552
Back then, people were like, oh, what wellness what?

00:13:02.552 --> 00:13:03.107
Blah, blah, blah.

00:13:03.423 --> 00:13:08.822
And as we were talking about, we put the resume together, the cover letter tied all the background, et cetera, into it.

00:13:09.273 --> 00:13:11.852
And then I looked at'em, I said, wait a minute.

00:13:12.332 --> 00:13:16.503
Why would I do this for one company if I could do it for 10 or 15 companies?

00:13:16.503 --> 00:13:16.592
Right.

00:13:16.863 --> 00:13:23.643
And why would I hire me in an executive role when they could bring somebody from the outside to do it less expensively and more effectively?

00:13:23.673 --> 00:13:23.913
Yep.

00:13:24.123 --> 00:13:25.982
And Kurt, he reached across i'll across a little bit.

00:13:25.988 --> 00:13:26.227
Yeah.

00:13:26.232 --> 00:13:26.462
Yeah.

00:13:26.462 --> 00:13:30.302
He just shook his hands, reached over and said, we're done here.

00:13:30.692 --> 00:13:33.482
And we launched the company 28 days after I was laid off.

00:13:33.482 --> 00:13:33.543
Wow.

00:13:34.082 --> 00:13:36.873
We got very fortunate in a lot of different ways.

00:13:37.052 --> 00:13:37.293
Wow.

00:13:37.322 --> 00:13:40.682
Well sometimes when things are supposed to happen they just kind of come together completely.

00:13:41.373 --> 00:13:50.163
Um, and was your like wife actively involved with creating like curricula and things like that and you were the pretty face and the sales guy?

00:13:50.192 --> 00:13:50.373
I

00:13:50.373 --> 00:13:58.113
was the ops guy and I said, sweetheart, can you create a coaching model again?

00:13:58.173 --> 00:13:59.403
This isn't a thing back then.

00:13:59.493 --> 00:13:59.732
Really hard.

00:13:59.732 --> 00:13:59.822
Yeah.

00:13:59.822 --> 00:14:00.482
I was around.

00:14:00.482 --> 00:14:01.173
It would've been easy.

00:14:01.232 --> 00:14:01.503
Yeah.

00:14:01.503 --> 00:14:02.523
I mean a crappy model at least.

00:14:02.523 --> 00:14:03.962
Or if there were any coaching companies.

00:14:04.143 --> 00:14:04.413
Right.

00:14:04.413 --> 00:14:07.322
But back then there really were, couldn't even rip anybody off hardly.

00:14:07.322 --> 00:14:07.533
Yeah.

00:14:08.013 --> 00:14:14.552
So she jokes today about she out of necessity, built it from the ground up.

00:14:14.582 --> 00:14:14.643
Yeah.

00:14:14.643 --> 00:14:18.273
She went through, went through a bunch of courses, pulled some things together.

00:14:18.633 --> 00:14:23.793
We found some amazing people that were looking for this kind of opportunity.

00:14:23.793 --> 00:14:26.403
We went through the certification process and Wow.

00:14:26.462 --> 00:14:27.123
Built it from there.

00:14:27.302 --> 00:14:28.023
What a cool thing.

00:14:28.113 --> 00:14:28.832
It was amazing.

00:14:29.013 --> 00:14:32.222
Um, so you said you were doing triathlons at the time?

00:14:32.253 --> 00:14:32.523
Mm-hmm.

00:14:32.822 --> 00:14:33.243
Um.

00:14:34.067 --> 00:14:38.388
Talk to me about your, your athletic journey like that restarted in your late thirties.

00:14:39.107 --> 00:14:39.557
Yeah.

00:14:39.557 --> 00:14:40.128
I And when was this?

00:14:40.128 --> 00:14:40.817
Was circa wise.

00:14:40.847 --> 00:14:42.077
'cause I don't, are you older than me?

00:14:42.077 --> 00:14:42.528
Younger than me?

00:14:42.528 --> 00:14:43.038
I can't really tell.

00:14:43.038 --> 00:14:43.908
I'll be 60 next year.

00:14:43.967 --> 00:14:45.018
Oh, you're way older than me.

00:14:45.768 --> 00:14:46.788
Ah, look at this folks.

00:14:46.788 --> 00:14:47.388
I'm 51.

00:14:47.388 --> 00:14:48.168
Well, I'm glad you couldn't tell.

00:14:48.168 --> 00:14:51.168
Well, people usually think I'm younger than I than I actually am.

00:14:51.168 --> 00:14:52.758
And so you're like way, that way.

00:14:53.118 --> 00:14:54.317
You're like prematurely gray.

00:14:54.317 --> 00:14:55.128
39-year-old still.

00:14:55.263 --> 00:14:55.543
There you

00:14:55.543 --> 00:14:55.623
go.

00:14:55.638 --> 00:14:55.998
There you go.

00:14:56.658 --> 00:15:04.697
Um, so I volunteered at work to participate in this triathlon coaching thing that they were working on.

00:15:04.697 --> 00:15:05.988
They wanted somebody to try this out.

00:15:05.988 --> 00:15:08.898
So I was like, I can run a little bit, I'll, I'll try it.

00:15:08.927 --> 00:15:09.048
Yeah.

00:15:09.048 --> 00:15:16.817
You just run back, borrowed a bike di you know, like didn't know how to swim all this stuff and made it through that first race.

00:15:17.687 --> 00:15:20.807
Ended up signing for the escape from Alcatraz race was my third race.

00:15:20.837 --> 00:15:21.227
Okay.

00:15:21.288 --> 00:15:23.118
And that motivated me to learn to swim.

00:15:23.118 --> 00:15:25.817
'cause when you know you're gonna be swimming from the island of Alcatraz.

00:15:26.057 --> 00:15:26.658
Exactly.

00:15:27.437 --> 00:15:28.967
So I gotta learn how to swim.

00:15:28.967 --> 00:15:30.738
So that got me motivated there.

00:15:30.738 --> 00:15:32.538
And then I.

00:15:32.957 --> 00:15:34.788
Just fell into it.

00:15:35.148 --> 00:15:38.118
Qualified for the Hawaii Ironman World Championship soon thereafter.

00:15:38.148 --> 00:15:38.357
Wow.

00:15:38.687 --> 00:15:41.118
And fell in with a group of guys.

00:15:41.118 --> 00:15:42.768
I mean, this is the iron sharpens iron.

00:15:42.798 --> 00:15:43.097
Yeah.

00:15:43.097 --> 00:15:46.038
A group of men that were very good triathletes.

00:15:46.038 --> 00:15:49.307
We'd go up to the mountains and train once a year.

00:15:49.518 --> 00:15:50.447
Fantastic.

00:15:50.477 --> 00:15:51.663
Amazing guys.

00:15:51.663 --> 00:15:53.327
And we would just push each

00:15:53.327 --> 00:15:53.508
other.

00:15:53.508 --> 00:15:56.057
And probably some guys were extraordinary swimmers.

00:15:56.658 --> 00:15:56.898
Correct.

00:15:56.898 --> 00:15:58.998
You know, and they were willing to share into that.

00:15:58.998 --> 00:16:04.849
And other guys were extraordinary bicyclists and they could teach you how to like stay at the right pace to not go out.

00:16:04.849 --> 00:16:05.418
We would go up

00:16:05.418 --> 00:16:19.878
Friday night, we'd run 10 miles or whatever, eat dinner, get up the next morning, bike 120, swim in the afternoon on Saturday, get up Sunday morning, uh, go for a long bike run in the afternoon.

00:16:19.908 --> 00:16:22.373
Like it was three days of just.

00:16:23.177 --> 00:16:24.258
Camera session each other.

00:16:24.498 --> 00:16:25.577
And it was amazing.

00:16:25.878 --> 00:16:27.393
Like I loved it so much.

00:16:27.437 --> 00:16:27.618
I have to

00:16:27.618 --> 00:16:30.288
confess, I've never actually pushed myself that hard.

00:16:30.317 --> 00:16:37.878
Like even when I was training for the horse tooth half and the wild west, I was like, you know, I had to run some 5, 6, 7.

00:16:37.878 --> 00:16:37.967
Mm-hmm.

00:16:38.298 --> 00:16:40.307
1 1 8 mile long leg.

00:16:40.967 --> 00:16:44.268
But my longest legs when I was training would be like eight miles.

00:16:44.273 --> 00:16:44.393
Mm-hmm.

00:16:44.748 --> 00:16:48.918
But I had, you know, so I was never really fully prepared and trained up for the,

00:16:49.368 --> 00:16:49.967
for the task.

00:16:49.967 --> 00:16:51.437
So let's talk about your sentence there.

00:16:51.437 --> 00:16:53.628
You've never really pushed yourself that hard.

00:16:53.628 --> 00:16:58.427
And I think that's a, a, a, a process people go through.

00:16:59.238 --> 00:16:59.567
Hmm.

00:16:59.628 --> 00:17:01.203
That causes them to miss out'cause they making

00:17:01.208 --> 00:17:02.118
themselves to do it

00:17:02.118 --> 00:17:03.888
because of the push is not the key.

00:17:03.947 --> 00:17:04.397
Exactly.

00:17:04.877 --> 00:17:05.203
The whole, and I have all the

00:17:05.209 --> 00:17:05.837
joy in it too.

00:17:05.837 --> 00:17:06.258
Actually.

00:17:06.258 --> 00:17:10.518
When I was, like, when I first started running, I was running with a group of Tuesday night.

00:17:10.968 --> 00:17:11.057
Mm-hmm.

00:17:11.058 --> 00:17:12.768
Uh, kids that would go to the trailhead afterwards.

00:17:12.798 --> 00:17:12.887
Mm-hmm.

00:17:13.127 --> 00:17:13.998
It was part of the incentive.

00:17:14.028 --> 00:17:17.087
'cause you meet some people and,'cause that's what I like more is people than running.

00:17:17.087 --> 00:17:17.208
Sure.

00:17:17.807 --> 00:17:19.307
Um, and I was probably like.

00:17:20.028 --> 00:17:22.157
25th place out of 40.

00:17:22.157 --> 00:17:22.337
Mm-hmm.

00:17:22.728 --> 00:17:30.857
When we started, even though I was younger than a lot of'em, and not slimmer than a lot of them, but within like six months I was rocking like 12th.

00:17:30.948 --> 00:17:31.248
Yep.

00:17:31.667 --> 00:17:32.117
10th.

00:17:32.417 --> 00:17:32.538
Yep.

00:17:32.748 --> 00:17:35.538
You know, and it was really cool to, to see that progression.

00:17:35.538 --> 00:17:37.938
And the guy that got me into running was 10 years older.

00:17:37.938 --> 00:17:37.939
Mm-hmm.

00:17:37.944 --> 00:17:39.347
And is still a good friend, John.

00:17:39.917 --> 00:17:46.038
And like, I passed him, you know, he couldn't keep up with me anymore, which was pretty cool, you know?

00:17:46.038 --> 00:17:47.028
Um, well, and that's the

00:17:47.028 --> 00:17:47.268
key.

00:17:47.268 --> 00:17:50.567
It's, it's find the pull instead of look for the push.

00:17:50.567 --> 00:17:52.067
I think that's one of the myths.

00:17:52.067 --> 00:17:54.617
The book I'm working on right now is called The Toughness Myth.

00:17:54.768 --> 00:18:01.067
And one of the myths is discipline, motivation, grind it out.

00:18:01.097 --> 00:18:01.428
Yeah.

00:18:01.488 --> 00:18:03.288
No, those, none of those work.

00:18:03.288 --> 00:18:03.452
No matter No.

00:18:03.452 --> 00:18:04.278
How miserable it is.

00:18:04.278 --> 00:18:04.428
Yeah.

00:18:04.428 --> 00:18:04.968
Push through.

00:18:04.972 --> 00:18:05.807
That's, that's ridiculous.

00:18:06.018 --> 00:18:07.817
It makes for good social media.

00:18:07.938 --> 00:18:09.377
It makes for a horrible life.

00:18:09.768 --> 00:18:11.208
Find the pull.

00:18:11.597 --> 00:18:13.577
And the pull may already be there.

00:18:13.577 --> 00:18:13.637
Yeah.

00:18:13.637 --> 00:18:17.718
And you just need to tune into it or you may need to bring it in with you into it.

00:18:17.748 --> 00:18:18.617
It wasn't there before.

00:18:18.617 --> 00:18:20.508
You bring it in or you find something different.

00:18:20.688 --> 00:18:20.837
Yeah.

00:18:20.988 --> 00:18:23.748
So find the pull, don't depend on the push.

00:18:23.792 --> 00:18:23.913
Interesting.

00:18:23.913 --> 00:18:25.008
The push is short term.

00:18:25.188 --> 00:18:28.248
The push can get you started, the pull maintains it and

00:18:28.248 --> 00:18:28.998
makes you great.

00:18:29.028 --> 00:18:29.147
Hmm.

00:18:29.718 --> 00:18:36.377
The big thing I took away from your talk, uh, that I've still actually, at least once a week I think about it, is the automatic better choices.

00:18:36.407 --> 00:18:37.157
The A, B, C.

00:18:37.248 --> 00:18:37.488
Yep.

00:18:37.817 --> 00:18:38.718
Talk to me about that.

00:18:38.718 --> 00:18:45.948
Like, is that your wife came up with that and uh, you've just been sharing it around, or like, tell me about the evolution of ideas.

00:18:46.038 --> 00:18:46.307
Yeah,

00:18:46.307 --> 00:18:48.198
I, it ties into what we were talking about.

00:18:48.198 --> 00:18:50.837
I think a lot of folks depend on motivation.

00:18:50.837 --> 00:18:56.268
They depend on discipline or they fault themselves for not having enough discipline or enough motivation.

00:18:56.268 --> 00:18:57.077
Blame and shame kind of.

00:18:57.077 --> 00:18:57.708
Exactly.

00:18:58.067 --> 00:18:59.897
I don't, I don't need discipline.

00:19:00.258 --> 00:19:02.778
I don't need motivation because it's automated.

00:19:02.988 --> 00:19:06.198
If it's Monday, I know I'm running.

00:19:06.873 --> 00:19:08.702
If it's Tuesday, I know I'm in the gym.

00:19:08.942 --> 00:19:10.442
I don't, I don't debate it.

00:19:10.442 --> 00:19:11.883
I don't get up and question it.

00:19:11.883 --> 00:19:15.752
I don't say, well, I wonder, should I do track today?

00:19:16.053 --> 00:19:17.042
Well, yeah, it's Tuesday.

00:19:17.042 --> 00:19:17.972
I do track on tu.

00:19:17.972 --> 00:19:27.123
That's just who I am and that's cur, that's one of the keys is when you change from what I do to who I am, everything changes.

00:19:27.303 --> 00:19:32.222
When it's your identity, when you go from, I run to, I'm a runner.

00:19:32.313 --> 00:19:32.673
Yeah.

00:19:32.942 --> 00:19:34.053
Everything changes.

00:19:34.143 --> 00:19:34.383
Yeah.

00:19:34.383 --> 00:19:38.397
When you go from, I do a podcast to, I'm a podcaster.

00:19:38.397 --> 00:19:38.398
Yeah.

00:19:38.758 --> 00:19:39.637
Everything changes.

00:19:39.837 --> 00:19:40.143
I always

00:19:40.143 --> 00:19:42.542
work out on Tuesdays, Thursdays, and Saturdays.

00:19:42.573 --> 00:19:45.153
I'm a fit individual who works out.

00:19:45.228 --> 00:19:45.873
Boom, boom, boom.

00:19:45.932 --> 00:19:46.323
Yeah.

00:19:46.833 --> 00:19:47.492
Ing identity

00:19:47.492 --> 00:19:49.712
is so critical and people miss that.

00:19:50.448 --> 00:19:52.758
So let's talk to me about education.

00:19:52.788 --> 00:19:52.877
Mm-hmm.

00:19:53.117 --> 00:19:54.827
Where did the PhD come in?

00:19:54.827 --> 00:20:00.137
Were you already a Smarty pants or did you start Catalyst and then kind of went back to school to get even smarty pants?

00:20:00.167 --> 00:20:00.553
Well, I,

00:20:00.557 --> 00:20:03.407
I think this will be encouraging to folks'cause I struggled through school.

00:20:03.407 --> 00:20:04.607
I have four college degrees.

00:20:04.607 --> 00:20:11.208
So I have a bachelor's in biology, a master's in business, a master's in physical therapy, and if a PhD in performance psychology.

00:20:11.268 --> 00:20:11.478
Okay.

00:20:11.567 --> 00:20:14.958
And I've, and I'm not a super smart guy.

00:20:14.958 --> 00:20:20.778
I don't memorize Well, I've gotta really dig in so folks don't, don't.

00:20:21.063 --> 00:20:23.042
Put yourself down if you struggle.

00:20:23.042 --> 00:20:26.492
It really was a struggle for me to get through physical therapy school.

00:20:26.673 --> 00:20:28.863
I really struggled to get that biology degree.

00:20:28.863 --> 00:20:31.502
I could not memorize like a lot of my peers could.

00:20:31.893 --> 00:20:33.873
So for me it's curiosity.

00:20:34.258 --> 00:20:36.482
I, I was 50 when I went back to the PhD.

00:20:36.512 --> 00:20:36.962
Is that right?

00:20:37.143 --> 00:20:38.823
So I, I didn't need it for my job.

00:20:38.823 --> 00:20:40.413
Your business had been running for 10 years already.

00:20:40.413 --> 00:20:42.460
Nobody cared whether that D or not, nobody cared.

00:20:42.663 --> 00:20:43.623
No, nobody, it.

00:20:43.623 --> 00:20:45.603
It didn't increase earning potential.

00:20:45.813 --> 00:21:08.252
I was just super curious about this concept of mental toughness and all the baloney that we're seeing on social media, and was there some way we could study what really matters and help bring that to people that are single moms or professors or students or athletes, or in a practical way that anyone can implement, not just for a video that they can post on Instagram.

00:21:09.317 --> 00:21:13.938
What, uh, can you like, boil down your like thesis?

00:21:14.117 --> 00:21:22.278
It sounded like you, to me, it sounded like you had a theory that you wanted to test and have enough motivation and resources and pressure to do a really good job of testing it.

00:21:22.968 --> 00:21:23.238
Yeah.

00:21:23.238 --> 00:21:34.278
I had just come off of a, a series of events, um, that resulted in some good results, but some confusing in the midst.

00:21:34.278 --> 00:21:38.597
So people are like, oh, you do this, you must have really good mental toughness.00:21:38.597 --> 00:21:41.988


I was like, well, sometimes, and sometimes it's terrible.00:21:41.988 --> 00:21:47.452


Like sometimes I'm a total wimp and why is it, and it's not blood sugar based and it's not sleep based.00:21:47.452 --> 00:21:49.907


Like what are the things that are causing that?00:21:49.907 --> 00:21:55.097


So that's what I wanted to go back and study is why is mine so far up and down and then.00:21:56.252 --> 00:22:01.923


How could that be applied to anyone for the things that matter to them, whether or not it's athletics?00:22:01.923 --> 00:22:01.982


Yeah.00:22:02.012 --> 00:22:02.913


Maybe it's their profession.00:22:02.913 --> 00:22:03.843


Maybe it's their leadership.00:22:03.843 --> 00:22:05.432


Maybe it's their, their studies.00:22:05.432 --> 00:22:07.833


Maybe it's their parenting, maybe it's their what, whatever.00:22:08.163 --> 00:22:11.163


So that's what led to that element.00:22:11.192 --> 00:22:21.932


And yeah, I could, as you got to hear for an hour or so, um, I could speak on it for four days, but the, the core element of the functional mental toughness model, it's a triad.00:22:21.932 --> 00:22:23.012


So it's three pieces.00:22:23.222 --> 00:22:24.153


It's thrive.00:22:24.752 --> 00:22:29.522


So that's all the things around move, be active.00:22:29.732 --> 00:22:30.482


Doesn't mean run.00:22:30.482 --> 00:22:31.383


It doesn't mean do triathlon.00:22:31.383 --> 00:22:32.222


Lotion is lotion.00:22:32.373 --> 00:22:33.182


Yes.00:22:33.633 --> 00:22:36.512


Fuel don't diet fuel.00:22:36.512 --> 00:22:42.242


Fuel is the eating is fat, satisfying the tongue fueling, satisfies the body.00:22:42.303 --> 00:22:42.512


Hmm.00:22:42.752 --> 00:22:46.742


When you go into each meal saying, am I fueling or am I eating?00:22:47.313 --> 00:22:48.032


You change.00:22:48.032 --> 00:22:51.242


You don't need a diet if you will go with that strategy.00:22:51.333 --> 00:22:51.633


Interesting.00:22:51.663 --> 00:22:54.573


And ask yourself, am I fueling or am I eating?00:22:55.038 --> 00:22:56.357


And sometimes you just wanna eat.00:22:56.448 --> 00:22:56.748


Sure.00:22:56.807 --> 00:22:58.127


You're, you're out for a fun day.00:22:58.127 --> 00:22:59.417


You're doing something fun with friends.00:22:59.417 --> 00:22:59.627


Right.00:22:59.657 --> 00:23:00.377


That's totally fine.00:23:00.377 --> 00:23:01.333


This, this, I want a lo of cake.00:23:01.367 --> 00:23:01.458


This.00:23:01.458 --> 00:23:02.208


It's not every time.00:23:02.208 --> 00:23:02.657


Exactly.00:23:02.657 --> 00:23:03.738


It's not really fuel.00:23:03.857 --> 00:23:04.428


Exactly.00:23:04.788 --> 00:23:06.978


But generally speaking, am I fueling?00:23:06.978 --> 00:23:08.807


So that's the second part of the thrive.00:23:09.228 --> 00:23:12.917


There's rest, people underestimate, sleep like crazy.00:23:12.917 --> 00:23:13.788


It's getting better.00:23:13.817 --> 00:23:14.807


We're tuning into it a little bit.00:23:14.807 --> 00:23:14.958


Yeah.00:23:15.137 --> 00:23:15.377


Yep.00:23:15.393 --> 00:23:17.327


And then connect those relationships.00:23:17.718 --> 00:23:19.817


So that's the thrive piece.00:23:19.817 --> 00:23:27.738


And then prepare are those things that you can do where you're practicing, you're putting yourself in the right situation, you're callousing your body or your mind.00:23:27.798 --> 00:23:28.157


Sure.00:23:28.307 --> 00:23:30.738


For that critical moment we call it.00:23:31.038 --> 00:23:38.057


And then activate is when you're in that critical moment, you know how to pull those things out and change the game.00:23:38.357 --> 00:23:40.847


So it's thrive, prepare, and activate.00:23:40.847 --> 00:23:44.928


And right there in the middle is the FMT Bank or functional mental toughness bank.00:23:45.258 --> 00:23:47.988


And our whole goal with that bank is fill it up.00:23:49.008 --> 00:23:51.353


Don't create, draw what you need, need to kids.00:23:51.353 --> 00:23:51.512


Exactly.00:23:51.573 --> 00:23:51.792


Yep.00:23:52.127 --> 00:23:53.657


And then when you need it.00:23:54.153 --> 00:23:54.752


Access it.00:23:54.813 --> 00:23:55.292


Interesting.00:23:55.353 --> 00:23:57.063


So that's the, that's the core of it.00:23:57.212 --> 00:23:59.373


That's the core of what your thesis ultimately became.00:23:59.373 --> 00:23:59.867


And, and exactly.00:23:59.867 --> 00:24:00.482


That was our model.00:24:00.512 --> 00:24:04.923


And what has, how has that changed your business, I guess?00:24:04.923 --> 00:24:08.732


Or was it, was it just reaffirming the things you'd already been preaching?00:24:08.732 --> 00:24:09.063


Kind of?00:24:09.067 --> 00:24:09.077


Yeah.00:24:09.077 --> 00:24:11.762


It brought the performance piece in at a much higher level.00:24:11.762 --> 00:24:14.702


So we were focused on health and wellness for the most part.00:24:14.702 --> 00:24:15.032


I see.00:24:15.032 --> 00:24:28.863


And then we brought this in and, and Kurt, it was so fascinating'cause a lot of these type A folks, a lot of these executives, they would set up their coaching session and they'd, they'd say something like, yeah, yeah, yeah, yeah, I know I should sleep and eat better and exercise.00:24:28.863 --> 00:24:30.242


But what's the real secret?00:24:30.393 --> 00:24:30.873


Like what,00:24:31.353 --> 00:24:32.583


what's the easy00:24:32.583 --> 00:24:32.853


button?00:24:32.853 --> 00:24:33.182


Really?00:24:33.212 --> 00:24:33.393


Yeah.00:24:33.393 --> 00:24:35.522


Gimme, gimme the, the next level stuff.00:24:35.522 --> 00:24:36.692


I'm a, I'm a high performer.00:24:36.692 --> 00:24:37.053


I want that.00:24:37.323 --> 00:24:42.752


And when they realize the evidence shows, if we focus on the basics, our mental toughness elevates.00:24:43.143 --> 00:24:43.982


Suddenly they went.00:24:44.478 --> 00:24:46.278


Oh, oh, I'll be a better negotiation.00:24:46.282 --> 00:24:47.897


That's a, that's a different, yeah, exactly.00:24:47.928 --> 00:24:48.107


Right.00:24:48.107 --> 00:24:49.067


So I'll be a better exec.00:24:49.067 --> 00:24:49.728


I'll be a better leader.00:24:49.728 --> 00:24:52.734


I'll be a better, you know, creator, entrepreneur, et cetera, et cetera.00:24:52.998 --> 00:24:56.417


If I do these essentials, let's talk about the essentials.00:24:56.837 --> 00:25:08.357


So that was really exciting to be able to have a model that shifted the way people looked at the core elements that they'd say, yeah, yeah, yeah, that's good for my employees, that's good for my family, that's good for my kids.00:25:08.387 --> 00:25:10.607


Yeah, but for me, I want that secret.00:25:11.087 --> 00:25:11.778


Guess what buddy?00:25:12.198 --> 00:25:12.948


The secret00:25:13.968 --> 00:25:14.597


is these.00:25:15.018 --> 00:25:18.617


So do you guys have like a suite of engagement styles?00:25:18.617 --> 00:25:24.857


Like you'll do like a series of workshops in one company, or is it It's one-on-one virtual.00:25:24.857 --> 00:25:25.337


One all virtual.00:25:25.337 --> 00:25:26.538


It's one-on-one coaching.00:25:26.538 --> 00:25:26.807


So the00:25:26.807 --> 00:25:28.698


employer will say, Hey, we want to have.00:25:29.103 --> 00:25:32.133


Our, all our new employees go through a year's worth of coaching.00:25:32.163 --> 00:25:32.313


Oh, cool.00:25:32.313 --> 00:25:42.603


Or we want all our employees to do four sessions a year just to tap into what, and, and it's confidential and it's not telling what, trying to achieve the spinach, it's not telling'em to become runners.00:25:42.752 --> 00:25:44.252


They don't your nose, it's what matters to them.00:25:44.282 --> 00:25:44.522


Yeah.00:25:44.583 --> 00:25:44.853


Yeah.00:25:44.853 --> 00:25:53.823


What, so one person may be stressed out, one person may not be sleeping, one person may be struggling with their teenage daughter and they're trying to figure out how to have a better conversation.00:25:54.063 --> 00:25:57.393


One person may be focused on leadership, one person with their athletic pursuits.00:25:57.603 --> 00:25:59.883


So it's whatever matters to that person.00:26:00.182 --> 00:26:06.032


The coaches coming alongside, not telling them what to do, but drawing out what matters to them.00:26:06.093 --> 00:26:06.333


Yeah.00:26:06.333 --> 00:26:11.823


And how can we help them in their setting, in their situation, their pursuit.00:26:11.823 --> 00:26:11.824


Yeah.00:26:11.824 --> 00:26:12.107


Whatever that happens to00:26:12.107 --> 00:26:12.147


be.00:26:12.147 --> 00:26:12.932


Pursuit, background,00:26:12.932 --> 00:26:13.923


history, all those things.00:26:13.923 --> 00:26:15.692


It a one around 5K or a 10 K Exactly.00:26:15.752 --> 00:26:16.893


Will still help you with that.00:26:16.893 --> 00:26:17.522


Absolutely.00:26:17.792 --> 00:26:22.532


And then do, does Catalyst have like a framework that all your coaches work with?00:26:22.532 --> 00:26:25.502


I guess this is kind of built on what you, we've been talking about already in some regards.00:26:25.532 --> 00:26:25.653


Yeah.00:26:25.653 --> 00:26:28.413


So all of our coaches are nationally board certified health and wellness coaches.00:26:28.442 --> 00:26:28.653


Okay.00:26:29.073 --> 00:26:34.022


And I'd say two thirds'em are trained as specialists in function, mental toughness.00:26:34.383 --> 00:26:37.472


So that's, that's the background.00:26:37.472 --> 00:26:39.903


But we have never given our coaches a script.00:26:40.143 --> 00:26:41.883


We've never given them a checklist.00:26:42.153 --> 00:26:44.343


It is coaching private engage.00:26:44.343 --> 00:26:45.992


We are coming alongside you.00:26:45.992 --> 00:26:46.262


Interesting.00:26:46.472 --> 00:26:48.182


And it depends on what you want to do.00:26:48.182 --> 00:26:50.492


We're not gonna ask you about blood pressure,00:26:50.492 --> 00:26:53.972


be eye or something like that, or, uh, could be anybody or whatever.00:26:53.972 --> 00:27:05.492


But I mean, in, it sounds like the coaching, like as with most business owners, I've seen a lot of awesome coaches and I, and I've had some, everybody's some coach, right.00:27:05.673 --> 00:27:06.393


And I've, yeah.00:27:06.393 --> 00:27:09.678


I've met some miserable ones that I would never hire to coach me to do anything.00:27:09.932 --> 00:27:10.232


Totally.00:27:10.442 --> 00:27:13.502


Uh, they'll derail my life probably, you know?00:27:13.502 --> 00:27:13.682


Totally.00:27:13.982 --> 00:27:19.357


Um, and so, but the way I hear you describe it, it's almost like you just, you kind of.00:27:20.103 --> 00:27:28.292


Do the coaching, as long as you're hiring the right coaches, it's kind of like giving an eye exam or, um, doing a, a, a blood pressure check or whatever.00:27:28.292 --> 00:27:34.623


You know, here's how we gather, here's how we, and I'm sure there's personalities and there's a lot of things around00:27:34.623 --> 00:27:35.432


people may have heard.00:27:35.432 --> 00:27:38.883


Phrases like intrinsic motivation, motivational interviewing, temperament.00:27:40.208 --> 00:27:41.073


Everyone's a coach, right?00:27:41.073 --> 00:27:44.462


You go on LinkedIn and every fourth post tell you what to do.00:27:44.462 --> 00:27:44.792


Yeah.00:27:44.853 --> 00:27:45.212


Yeah.00:27:45.212 --> 00:27:45.573


Well.00:27:45.978 --> 00:27:49.008


That's your first clue if your coach is telling you what to do.00:27:49.008 --> 00:27:54.678


They're not actually a coach, they're a preacher, they're a teacher, they're a soapbox, stander or whatever.00:27:55.067 --> 00:27:56.508


Our coaches don't tell you what to do.00:27:56.567 --> 00:27:56.837


Yeah.00:27:57.077 --> 00:27:59.932


That's that's not, and sometimes that's confusing to you, them what you wanna do kind of more.00:28:00.002 --> 00:28:00.292


Yeah.00:28:00.298 --> 00:28:00.587


Yeah.00:28:00.587 --> 00:28:01.907


And then we talk that through.00:28:01.907 --> 00:28:03.647


And it's amazing.00:28:03.647 --> 00:28:07.067


We, we also, the Catalyst Coaching Institute trains people that want to be coaches.00:28:07.307 --> 00:28:16.397


And so the second day of their initial training, we do a coach, the coach where you've got a mentor listening in with a brand new, like they're not even coaches yet.00:28:16.428 --> 00:28:16.758


Right, right.00:28:16.788 --> 00:28:21.077


But they have the basics, the essentials, and they do a 25 minute coaching session.00:28:21.258 --> 00:28:23.688


And you would think, well, this isn't gonna do any good.00:28:23.688 --> 00:28:24.917


They don't know what they're doing.00:28:25.067 --> 00:28:27.137


They've been knowing this for 24 hours.00:28:27.137 --> 00:28:27.438


Sure.00:28:28.097 --> 00:28:29.627


Kurt, it stuff happens.00:28:29.627 --> 00:28:29.958


Yeah.00:28:30.048 --> 00:28:31.367


And it's so amazing.00:28:31.367 --> 00:28:31.458


True.00:28:31.458 --> 00:28:32.538


And they're like, oh my God.00:28:32.688 --> 00:28:36.528


So that's your first test for listeners that have a coach or think about a coach.00:28:36.768 --> 00:28:38.087


If your coach is telling you what to do,00:28:38.988 --> 00:28:40.008


they're not a coach.00:28:40.008 --> 00:28:40.728


I like that.00:28:41.057 --> 00:28:44.627


I, it's kind of an interesting litmus in some ways.00:28:44.627 --> 00:28:45.048


Like I've.00:28:46.232 --> 00:28:49.923


I've met a lot of coaches that were almost born to become a coach.00:28:50.553 --> 00:28:54.512


You know, and probably that's your, your target market for who you're trying to train and equip.00:28:54.512 --> 00:28:56.553


And especially the ones you hire to work with you.00:28:57.242 --> 00:29:00.903


Um, and there's others that are like, well, I struggle on a bunch of things.00:29:01.323 --> 00:29:02.432


I maybe I can be a coach.00:29:02.432 --> 00:29:06.272


'cause that seems like a really lucrative business model if you can get it ramped up.00:29:06.932 --> 00:29:09.452


Um, and there's a distinct difference.00:29:09.452 --> 00:29:11.643


Like I can, I feel like I can tell the difference usually.00:29:11.643 --> 00:29:11.702


Yeah.00:29:11.702 --> 00:29:17.313


But, um, you probably, that's probably a big part of your business is hiring the right people for those seats and Well,00:29:17.373 --> 00:29:19.923


we've been fortunate, and Susanna gets credit for this too.00:29:19.923 --> 00:29:23.913


Our average coach has been with us 10 to 12 years.00:29:23.942 --> 00:29:24.363


Wow.00:29:24.452 --> 00:29:28.113


So when you see people stepping into the coaching world, yeah.00:29:28.113 --> 00:29:30.813


They've probably been doing it in a year or two, if you're lucky.00:29:30.962 --> 00:29:31.173


Yep.00:29:31.173 --> 00:29:33.423


And our coaches have coached thousands of people.00:29:33.962 --> 00:29:34.413


For a00:29:34.502 --> 00:29:35.373


decade or more.00:29:35.883 --> 00:29:39.423


So a lot of times they're already established and good at it before they even come along.00:29:39.423 --> 00:29:40.053


You No, no, no.00:29:40.053 --> 00:29:41.968


They've been with us Oh, for 10 to 12 years you started?00:29:41.968 --> 00:29:42.087


Yeah.00:29:42.093 --> 00:29:42.182


Yeah.00:29:42.182 --> 00:29:42.692


That's awesome.00:29:42.698 --> 00:29:42.847


Yeah.00:29:42.853 --> 00:29:43.113


Yeah.00:29:43.113 --> 00:29:46.202


We have coaches that have been with us since we started in oh seven.00:29:46.563 --> 00:29:47.643


Like it's amazing.00:29:47.643 --> 00:29:48.752


It's so fun.00:29:48.932 --> 00:29:57.782


And again, credit to Susanna, but it is, it's awesome to, to get our team together and look around the room and think, huh?00:29:58.262 --> 00:30:00.512


She started in oh seven, she started in oh nine.00:30:00.603 --> 00:30:01.863


He was there in oh eight.00:30:01.952 --> 00:30:03.363


Like, it's just, yeah, it's00:30:03.363 --> 00:30:03.692


cool.00:30:04.022 --> 00:30:09.782


So is that, like, if, if you were, I think our, a lot of our listeners are business owners mm-hmm.00:30:10.022 --> 00:30:10.952


In Northern Colorado here.00:30:11.373 --> 00:30:17.613


And if you're like giving that, that framework you just kinda shared, is that kind of like penciling out a plan?00:30:17.613 --> 00:30:18.663


Is that where to start?00:30:18.843 --> 00:30:28.653


If you're that person that's like the type A that is AER but isn't giving themselves enough space to move and fuel and connect.00:30:29.688 --> 00:30:29.958


Yeah.00:30:29.958 --> 00:30:30.198


I00:30:32.657 --> 00:30:35.087


You mean as, I mean, do a plan first would be a starting point.00:30:35.093 --> 00:30:38.357


Do you do a plan first or just do, I guess is so are we talking00:30:38.357 --> 00:30:44.238


a coaching conversation or a tip for somebody that's listening, saying, yeah, I'm, I'm off kilter.00:30:44.238 --> 00:30:45.798


I need something to get back on.00:30:45.798 --> 00:30:46.638


That's, that's more what I was saying.00:30:46.644 --> 00:30:46.667


Okay.00:30:46.667 --> 00:30:47.387


Let's talk about that.00:30:47.508 --> 00:30:47.627


Yeah.00:30:47.807 --> 00:30:53.057


So someone catches me on the street, they're like, you're the wellness guy.00:30:53.478 --> 00:30:54.468


I'm struggling.00:30:54.468 --> 00:30:55.248


Where do I start?00:30:55.248 --> 00:30:56.417


And I know nothing about'em.00:30:56.417 --> 00:30:57.617


Is that kinda what we're setting up here?00:30:57.617 --> 00:30:57.948


Sure.00:30:58.038 --> 00:30:58.607


Exactly.00:30:58.607 --> 00:30:58.847


Yeah.00:30:59.057 --> 00:31:02.988


Well, and they're, and they're like one of our listeners, they're, they're business owner, a business leader.00:31:02.988 --> 00:31:05.357


They, so they're go, go, go for time.00:31:05.417 --> 00:31:06.468


They're go, go, go.00:31:06.798 --> 00:31:13.188


They don't make enough time for fueling properly sometimes, and they don't make enough time to sleep as much as they should.00:31:13.188 --> 00:31:15.077


They don't make enough time to connect with their, mm-hmm.00:31:15.407 --> 00:31:21.798


Maybe even with their wife and their kids, like, they'd like to'cause their business is, you know, business is more challenging now than it was.00:31:22.337 --> 00:31:25.218


When there was a bunch of free money flowing around in the economy after COVID.00:31:25.218 --> 00:31:25.458


Right?00:31:25.458 --> 00:31:25.548


Sure.00:31:25.907 --> 00:31:28.157


And so it's been a more challenging environment for many people.00:31:28.157 --> 00:31:29.238


Busier, at least.00:31:29.508 --> 00:31:31.218


I would, I would00:31:31.218 --> 00:31:38.657


suggest, and this is not true for everybody, but I would suggest create space for 20 more minutes of sleep.00:31:39.228 --> 00:31:39.407


Hmm.00:31:39.978 --> 00:31:40.698


Start there.00:31:40.877 --> 00:31:41.057


Hmm.00:31:41.448 --> 00:31:47.028


Because we know the data, if you are sleeping more, you're more likely to eat better the next day.00:31:47.208 --> 00:31:47.387


Hmm.00:31:47.748 --> 00:31:49.758


You're more likely to get a little activity in your day.00:31:50.448 --> 00:31:53.508


If you have a poor sleep, you're less likely to, Hmm.00:31:53.508 --> 00:31:58.998


You're, and it's so easy to let the sleep go, to push through.00:31:58.998 --> 00:32:00.048


I've got one more project.00:32:00.048 --> 00:32:00.167


Yeah.00:32:00.167 --> 00:32:00.647


Gotta do.00:32:00.887 --> 00:32:01.577


That's fine.00:32:01.907 --> 00:32:04.157


But I think people lie to themselves too.00:32:04.278 --> 00:32:04.728


Yeah.00:32:04.817 --> 00:32:07.248


They tell you they're working 15 hour days.00:32:07.548 --> 00:32:14.417


If I were to follow them, or 18 hour days, if I were to follow them around for 18 hours, I can promise you they're not working for 18 hours.00:32:14.417 --> 00:32:15.858


Nobody's got a brain that can handle that hardly.00:32:17.073 --> 00:32:19.688


They're screwing around their Facebook, but they tell themselves they, they're screwing around on their Facebook.00:32:19.718 --> 00:32:22.742


They tell themselves and looking into their email without actually doing anything for four hours.00:32:22.742 --> 00:32:23.252


They blame00:32:23.252 --> 00:32:30.002


artificial restrictions for not making the most valuable choices.00:32:30.212 --> 00:32:35.343


So they say, I can't eat well, okay, so let's go to a business lunch and lemme see what you order.00:32:35.702 --> 00:32:40.173


Because it doesn't take any more time to order a big salad with salmon, right?00:32:40.173 --> 00:32:41.163


Than it does the junk.00:32:41.222 --> 00:32:45.002


And if it doesn't start with salad or end with salad, um,00:32:45.242 --> 00:32:46.593


I mean, it's just, so that's, that's such00:32:46.593 --> 00:32:48.393


a low bar.00:32:48.393 --> 00:32:52.143


Like, come on folks, stop messing around and just automate your lunch.00:32:52.143 --> 00:32:56.042


But Brad, I just, I miss cheeseburgers when I don't eat them.00:32:56.462 --> 00:32:57.032


That's fine.00:32:57.363 --> 00:33:01.803


As long as you're willing to say, I'm okay performing at 70% of my capacity.00:33:02.853 --> 00:33:07.442


And if you're okay with that, then that's fine, but don't look me in the eye and say, I wanna be my best.00:33:07.998 --> 00:33:13.127


Possible self and then say, but cheeseburgers are more important than being my best possible self.00:33:13.127 --> 00:33:14.958


And by the way, there's nothing wrong with a cheeseburger.00:33:15.048 --> 00:33:15.317


Sure.00:33:15.407 --> 00:33:19.278


But if you're having them every time you go out for lunch, there is something wrong with the cheeseburger.00:33:19.278 --> 00:33:19.367


Right.00:33:19.367 --> 00:33:20.417


Especially if you're 3000:33:20.417 --> 00:33:20.718


pounds00:33:20.718 --> 00:33:21.468


overweight already, it,00:33:21.722 --> 00:33:22.938


it, it doesn't matter.00:33:22.938 --> 00:33:23.268


Or 10, it's,00:33:23.268 --> 00:33:26.268


it's not the right, it's not the macronutrients.00:33:26.268 --> 00:33:27.857


We need to be the best we can be.00:33:27.857 --> 00:33:27.917


Hmm.00:33:28.367 --> 00:33:31.998


So decide, I guess maybe it comes down to that, make a decision.00:33:32.268 --> 00:33:32.417


Hmm.00:33:32.417 --> 00:33:38.478


If your, if your most important thing in your life is your tongue, fine, live that life.00:33:38.538 --> 00:33:43.788


But if your most important thing is being the best version of you possible, then decide that.00:33:44.028 --> 00:33:46.548


But don't tell me one thing and do the opposite.00:33:46.788 --> 00:33:47.627


So00:33:48.198 --> 00:33:50.778


here's maybe a confession of sorts.00:33:51.347 --> 00:33:55.907


Like, I don't necessarily wanna be the best version of me possible.00:33:55.907 --> 00:34:01.667


I wanna be 85% of that because it seems like too much work to be the best version of me possible.00:34:01.968 --> 00:34:02.538


How about that?00:34:02.542 --> 00:34:02.712


You're honest.00:34:03.198 --> 00:34:03.708


You're honest.00:34:04.038 --> 00:34:04.218


That's00:34:04.218 --> 00:34:04.518


fine.00:34:04.758 --> 00:34:07.008


So then you could pick and choose and I would still say.00:34:07.593 --> 00:34:09.813


Lean into those cornerstone, we call'em the cornerstone.00:34:09.813 --> 00:34:11.193


So move fuel, rest connect.00:34:11.253 --> 00:34:12.873


Yeah, move fuel, rest.00:34:12.873 --> 00:34:13.233


Connect.00:34:13.472 --> 00:34:15.152


Lean into those, look at those.00:34:15.302 --> 00:34:16.802


Do a gap analysis on'em.00:34:17.552 --> 00:34:20.163


See if you're always needing an alarm to wake up.00:34:20.163 --> 00:34:24.632


Or if you wake up without an alarm, see what your eyes feel like at three in the afternoon.00:34:24.813 --> 00:34:26.103


See what your energy's like.00:34:26.132 --> 00:34:27.092


All those kinds of things.00:34:27.092 --> 00:34:27.152


Yeah.00:34:27.393 --> 00:34:31.353


And if you're good, alright, we checked that one out, so that's fine.00:34:31.353 --> 00:34:36.722


But you're being honest, most people are not willing to say, I'm okay not being the best version of me.00:34:36.813 --> 00:34:37.083


Yeah.00:34:37.293 --> 00:34:38.313


They say I wanna00:34:38.313 --> 00:34:39.782


be better, I want to be the best.00:34:39.782 --> 00:34:44.373


I wanna be the great leader I want, but I also want three glasses of wine at night.00:34:44.733 --> 00:34:45.092


Right.00:34:45.242 --> 00:34:46.083


They don't mix00:34:46.652 --> 00:34:46.952


Fair.00:34:47.282 --> 00:34:47.702


I think.00:34:47.822 --> 00:34:48.003


Yeah.00:34:48.003 --> 00:34:51.512


Where for me, um, move is one of the things I struggle with.00:34:51.512 --> 00:34:53.822


'cause it takes a lot of time to get, well, let's talk about it.00:34:53.822 --> 00:34:54.842


The right amount of exercise.00:34:54.932 --> 00:34:55.443


Okay, sure.00:34:55.443 --> 00:34:57.873


Let's do so the right amount of exercise.00:34:57.873 --> 00:35:01.983


I think that's a penalty for people because they, they hear these things.00:35:01.983 --> 00:35:05.643


They seem'em on social media, you're supposed to do extra amount.00:35:06.182 --> 00:35:07.353


We call it move.00:35:07.353 --> 00:35:09.362


We don't call it run, we don't call it bike.00:35:09.362 --> 00:35:10.983


We don't call it travel on, there's a timer attached to that move.00:35:11.853 --> 00:35:12.393


Exactly.00:35:12.693 --> 00:35:23.043


So if you're throwing your step counter on your phone or your watch or whatever, and you, you look at it and you go, huh, I'm walking 1200 steps a day, that's a problem.00:35:23.972 --> 00:35:27.632


But, but let's not say, oh, I'm a failure if I don't get 10,000 steps.00:35:27.632 --> 00:35:27.813


Right.00:35:28.083 --> 00:35:28.713


10,000 steps.00:35:28.713 --> 00:35:36.632


Is the, the, the right amount is it To me, if you're walking 1200 and we can get you to 3000 success, you're gonna see some change.00:35:36.663 --> 00:35:37.472


You're gonna see some change.00:35:37.472 --> 00:35:37.742


Interesting.00:35:37.893 --> 00:35:49.922


So let's not, let's, let's listen to the words we're choosing when we, I, I mentioned the, just earlier when you say, I'm just this role, or I'm just doing this exercise, stop.00:35:50.342 --> 00:35:52.172


You are doing this exercise.00:35:52.202 --> 00:35:53.762


You're not just running a mile.00:35:54.032 --> 00:35:55.773


You're running a mile.00:35:55.893 --> 00:35:56.222


Yeah.00:35:56.342 --> 00:36:00.572


You're not just an administrative assistant, you're an administrative assistant.00:36:00.572 --> 00:36:01.652


You're not just.00:36:02.538 --> 00:36:08.148


Getting a associate's degree, you're getting an associate's like, awesome way to go.00:36:08.387 --> 00:36:09.588


That's a first starting point.00:36:09.588 --> 00:36:10.608


Let's build off of that.00:36:10.668 --> 00:36:12.407


But don't use the word just because it puts00:36:12.407 --> 00:36:12.858


you down.00:36:13.367 --> 00:36:15.137


I can go on and on about different word choices.00:36:15.137 --> 00:36:15.978


'cause that's a big one.00:36:16.038 --> 00:36:16.217


Yeah.00:36:16.217 --> 00:36:16.248


Okay.00:36:16.248 --> 00:36:22.518


People, people penalize themselves with their, we become the words that we use for our own life.00:36:22.637 --> 00:36:28.668


And when you say just you're putting yourself down, when you say, I'm too busy, you're wrong.00:36:28.757 --> 00:36:29.717


You're not too busy.00:36:29.748 --> 00:36:30.467


Busy.00:36:30.588 --> 00:36:32.208


And, and, and there are exceptions.00:36:32.387 --> 00:36:38.148


So the person's out there, they're the single mom, they're working two jobs, they're driving their kids to 17 different things.00:36:38.418 --> 00:36:39.018


Yes.00:36:39.197 --> 00:36:40.998


You are simply busy.00:36:40.998 --> 00:36:42.108


And this is a, a.00:36:42.632 --> 00:36:49.293


Difficult time of life, and I'm sorry you're going through it right now, but most of us, most of us are not busy.00:36:49.773 --> 00:36:51.813


We're choosing to overfill.00:36:52.052 --> 00:36:52.202


Hmm.00:36:52.202 --> 00:36:57.722


And when I say I've been busy, my brain goes, wait, I'm making bad choices.00:36:58.233 --> 00:36:59.702


I've added too many things.00:36:59.702 --> 00:37:00.572


This doesn't fit.00:37:00.572 --> 00:37:01.802


I'm not prioritizing.00:37:01.983 --> 00:37:12.963


So you, you look at words like just, or busy or there's endless ones, but listen to what you're saying to yourself because your life is built around the word you choose.00:37:13.382 --> 00:37:13.472


I00:37:13.472 --> 00:37:15.302


remember what I was gonna say earlier.00:37:15.302 --> 00:37:23.702


It was, so there's a, there's a marketing agency in town here, old Town Media, and they're always saying this 1% better every day.00:37:24.422 --> 00:37:25.952


And I'm like, that's totally unsustainable.00:37:25.952 --> 00:37:28.773


Like you can't get 365%, but.00:37:29.072 --> 00:37:29.552


Like that.00:37:29.913 --> 00:37:40.827


Comparing yourself more to your yesterday self and less to your quote unquote ideal self maybe is helpful or talk to me about, but that seems more like pushing or you're pushing yourself.00:37:40.827 --> 00:37:41.253


Well, we use the phrase00:37:41.253 --> 00:37:42.092


better than yesterday.00:37:42.152 --> 00:37:42.333


Yeah.00:37:42.362 --> 00:37:42.483


Okay.00:37:42.483 --> 00:37:42.932


All the time.00:37:42.992 --> 00:37:43.262


Yep.00:37:43.443 --> 00:37:44.793


And that's exactly what you're talking about.00:37:44.793 --> 00:37:45.722


It's comparing you to you.00:37:45.722 --> 00:37:48.362


It's not saying Brad, compared to courage.00:37:48.362 --> 00:37:50.853


Well, he's not living up to Kurt's standards, sir.00:37:51.632 --> 00:37:52.652


No one cares.00:37:52.713 --> 00:37:52.893


Yeah.00:37:52.893 --> 00:37:53.733


You're not as smart as me.00:37:53.733 --> 00:37:53.793


Yeah.00:37:54.063 --> 00:37:58.233


I'm, it's, am I better than yesterday?00:37:58.233 --> 00:37:58.293


Yeah.00:37:58.293 --> 00:37:59.672


And that's not sustainable.00:37:59.672 --> 00:38:01.112


You don't do that every day.00:38:01.382 --> 00:38:08.193


But if we focus on can I not get eight hours of sleep that they recommend, but right now I'm getting five and a half.00:38:08.193 --> 00:38:09.932


Could I get five and three quarters?00:38:10.052 --> 00:38:10.353


Okay.00:38:10.503 --> 00:38:10.652


Could00:38:10.652 --> 00:38:11.733


I get six?00:38:11.882 --> 00:38:12.902


Can I just make some00:38:12.902 --> 00:38:13.773


tweaks?00:38:13.862 --> 00:38:16.052


So that's still really a pull, not a push.00:38:16.052 --> 00:38:18.663


It's a pull to better you, you're trying to pull yourself to the better.00:38:18.777 --> 00:38:19.068


Yeah.00:38:19.322 --> 00:38:19.682


Yeah.00:38:19.742 --> 00:38:21.873


And, and then you're, you're tuning into.00:38:22.563 --> 00:38:23.043


Wow.00:38:23.043 --> 00:38:25.563


I was a lot more alert today, right?00:38:25.623 --> 00:38:26.612


20 more minutes of sleep.00:38:26.612 --> 00:38:32.103


I found myself flipping through Instagram a lot less because I wasn't bored with work, right?00:38:32.103 --> 00:38:33.422


I was focused, I was engaged.00:38:33.813 --> 00:38:44.222


So yes, one builds on another, builds on another, and then we get into the FMT model and we can go into prepare and challenge threat and self-talk and all these cool things that takes you next level.00:38:44.282 --> 00:38:49.322


But let's get the foundation in place first before we try to create a trampoline off of that.00:38:50.072 --> 00:38:51.512


Talk to me about, um.00:38:52.157 --> 00:38:53.327


Like meditation.00:38:53.418 --> 00:38:53.447


Okay.00:38:53.447 --> 00:38:54.077


And stuff like that.00:38:54.077 --> 00:39:01.277


Is that a part of either your life or is that something that you think people really benefit from in a way of, like, I was thinking where does that fit?00:39:01.277 --> 00:39:07.487


Is it part of the sleep or part of the, it isn't really part of that foundations, but it seems kind of relevant.00:39:07.637 --> 00:39:08.057


Yeah.00:39:08.057 --> 00:39:12.407


So meditation would be a strategy that some people might want to utilize.00:39:12.467 --> 00:39:12.648


Okay.00:39:12.737 --> 00:39:15.047


Um, other folks might want to utilize prayer.00:39:15.228 --> 00:39:17.927


Other folks might want to use quiet journaling.00:39:18.018 --> 00:39:20.688


Other folks might wanna sit out and listen to the birds.00:39:20.898 --> 00:39:27.047


So the, the phrase, it's move fuel, rest connect, not move fuel, sleep connect.00:39:27.047 --> 00:39:27.197


Okay.00:39:27.197 --> 00:39:29.375


So that would fit, fit into that.00:39:29.380 --> 00:39:32.717


It's creating that space to let your mind.00:39:32.898 --> 00:39:34.878


S settle.00:39:35.057 --> 00:39:35.387


Right.00:39:35.387 --> 00:39:43.038


And then if you are a journaler, maybe collect some valuable insights that come out of that, or simply having that chance to dial it back.00:39:43.157 --> 00:39:43.277


Yeah.00:39:43.277 --> 00:39:46.427


Or if prayer is important to you, making that connection.00:39:46.458 --> 00:39:46.608


Yep.00:39:46.608 --> 00:39:46.608


Yep.00:39:46.697 --> 00:39:49.547


So all of those options fit under that umbrella.00:39:49.577 --> 00:39:49.907


Perfect.00:39:49.938 --> 00:39:54.077


That rest really helps to define it for me and, and bring that more clear.00:39:54.108 --> 00:39:54.527


So Totally.00:39:54.557 --> 00:39:54.978


Thank you.00:39:55.128 --> 00:39:55.367


Yeah.00:39:55.458 --> 00:39:57.648


Um, what else?00:39:57.648 --> 00:40:06.257


If there's things that you want, like people as a pocketbook tip, uh, things to reflect on, if they're, if they're trying to make that change, is there things that you'd want to00:40:06.797 --> 00:40:07.637


Yeah, so I think00:40:07.637 --> 00:40:12.407


one easy, another low hanging fruit would be this idea of critical moments.00:40:12.407 --> 00:40:17.148


So if you think back to what we briefly talked about with the functional mental toughness bank Yep.00:40:17.237 --> 00:40:22.757


We're wanting to utilize, to draw too much for the good stuff, the important stuff, and not.00:40:23.043 --> 00:40:24.902


Not wasted on the dumb stuff.00:40:25.268 --> 00:40:29.163


So, so like arguing the internet with people isn't good.00:40:29.163 --> 00:40:31.262


Call beneficial to me.00:40:31.833 --> 00:40:33.333


We're not getting a lot of benefit outta that one.00:40:33.693 --> 00:40:36.572


Um, so identify your critical moments.00:40:36.572 --> 00:40:42.092


What, as you look at your week, let, let's, let's use strategic caffeine is kind of a fun one.00:40:42.182 --> 00:40:42.483


Okay.00:40:42.543 --> 00:40:43.983


It's, it is very practical.00:40:43.983 --> 00:40:44.367


It, yeah.00:40:44.373 --> 00:40:44.583


Yeah.00:40:44.612 --> 00:40:45.603


Almost anyone can do it.00:40:45.603 --> 00:40:47.367


'cause almost all of us drink caffeine at some point.00:40:47.367 --> 00:40:47.733


Drink two cups00:40:47.733 --> 00:40:48.302


in the morning.00:40:48.302 --> 00:40:48.632


There you go.00:40:48.632 --> 00:40:49.112


One in the00:40:49.112 --> 00:40:49.682


afternoon.00:40:49.773 --> 00:40:51.242


So we'll talk about that too then.00:40:51.753 --> 00:40:56.012


Um, so let's say you're a two cup a day person.00:40:56.612 --> 00:41:04.833


You drink it before 10:00 AM and Thursday you've got a big budget meeting where you've gotta be on three cups.00:41:05.733 --> 00:41:08.163


Well, I would say go to one cup Oh.00:41:08.733 --> 00:41:17.643


A couple days before and then that day, ah, pop in that third one and time it, you don't ever want to do any of these strategies blindly.00:41:17.943 --> 00:41:19.952


'cause you don't wanna be sitting in that budget meeting, having to go to the.00:41:20.793 --> 00:41:22.922


You don't wanna be sitting in that budget meeting with your stomach hurting.00:41:23.043 --> 00:41:23.222


Yeah.00:41:23.253 --> 00:41:27.452


So we need to practice these things with other smaller tasks.00:41:27.483 --> 00:41:28.023


Smaller.00:41:28.023 --> 00:41:28.922


So you're being real about the00:41:28.922 --> 00:41:29.822


strategic caffeine.00:41:29.853 --> 00:41:30.452


Absolutely.00:41:30.452 --> 00:41:30.722


Interesting.00:41:30.722 --> 00:41:30.902


Yeah.00:41:30.902 --> 00:41:32.012


So I'll use it.00:41:32.222 --> 00:41:33.603


I'm doing a half marathon Saturday.00:41:33.663 --> 00:41:33.722


Yeah.00:41:33.722 --> 00:41:35.492


And I will use it strategically.00:41:35.492 --> 00:41:39.603


I know how long it takes to kick in and I will time that.00:41:39.663 --> 00:41:41.163


And then I'll time again.00:41:41.193 --> 00:41:41.313


Yeah.00:41:41.342 --> 00:41:42.963


Mid race to take a gel with cap.00:41:43.112 --> 00:41:45.873


So you're not talking about a race, you're talking about a budget meeting.00:41:45.992 --> 00:41:47.012


But it's the same concept.00:41:47.373 --> 00:41:47.672


Yeah.00:41:48.063 --> 00:41:50.132


You know that methamphetamine lasts way longer.00:41:50.132 --> 00:41:50.373


Right.00:41:50.972 --> 00:41:51.362


Just kidding.00:41:53.132 --> 00:41:54.123


Probably drug test gets the rules.00:41:54.123 --> 00:41:54.393


Yeah.00:41:54.452 --> 00:41:54.782


Okay.00:41:54.782 --> 00:41:55.143


Alright.00:41:55.143 --> 00:41:56.492


Especially if you're gonna win a big prize.00:41:56.972 --> 00:41:59.282


Um, I want to talk about the future.00:41:59.733 --> 00:42:03.452


Like are you developing new things?00:42:03.452 --> 00:42:06.722


Are you any big changes in the future that you see?00:42:06.722 --> 00:42:08.313


For Catalyst, we're really00:42:08.313 --> 00:42:09.572


leaning into the performance side.00:42:09.572 --> 00:42:09.603


Okay.00:42:09.603 --> 00:42:13.532


Because we see such a need and we see so many pretenders in that area.00:42:13.563 --> 00:42:13.802


Okay.00:42:13.833 --> 00:42:15.452


Like we said, everyone's a coach.00:42:15.483 --> 00:42:15.722


Right.00:42:16.862 --> 00:42:18.543


No one really knows what they're doing.00:42:18.543 --> 00:42:18.902


Right.00:42:19.143 --> 00:42:21.452


And we have the experience, we have 20 years, et cetera.00:42:21.452 --> 00:42:23.253


And then we've got the, the FMT.00:42:23.282 --> 00:42:25.443


Well, a lot of credibility on the performance side.00:42:25.458 --> 00:42:25.538


Exactly.00:42:25.538 --> 00:42:25.938


Yeah, for sure.00:42:25.943 --> 00:42:26.163


Exactly.00:42:26.402 --> 00:42:27.782


So I am working on a book now.00:42:27.782 --> 00:42:36.032


I don't, I can't commit to date, can't even show title, but it, the title is Toughness Myth, unlocking the Science of Sustained Success.00:42:36.032 --> 00:42:49.233


So it's bringing that evidence to the forefront and it's, it's it, my hope is that we can shift the mindset of all the, and I won't name names, but all the social media, you just00:42:49.233 --> 00:42:49.983


gotta grind00:42:49.983 --> 00:42:52.172


it out and life sucks, but that doesn't matter.00:42:52.172 --> 00:42:52.998


Matter names here.00:42:53.097 --> 00:42:57.063


So I think people know names we're naming here, but in any case.00:42:57.663 --> 00:43:03.032


There are practical, functional ways that we can make this work, that anyone can put it into place.00:43:03.032 --> 00:43:05.612


And so I want to get that into a book format that anybody can access.00:43:05.612 --> 00:43:11.043


So anybody that wants to be an endurance runner or a triathlete or things like that, a professor, a student can pick it up, a00:43:11.043 --> 00:43:13.112


mom, a, it doesn't matter.00:43:13.112 --> 00:43:20.552


Whatever your area is, you can improve your mental toughness to increase the outcomes that you're seeking.00:43:20.702 --> 00:43:24.873


And if they love the book, then ideally they tell their boss to bring this guy in.00:43:24.873 --> 00:43:24.932


Yeah.00:43:25.293 --> 00:43:26.313


For to help everyone.00:43:26.313 --> 00:43:26.643


Well, we're gonna00:43:26.643 --> 00:43:30.603


start offering coaching to the public relatively soon.00:43:30.603 --> 00:43:45.092


So we've never done that in 20 years, but we keep getting requests and so probably in the next two months individuals can reach out and say, we would like to, I, I would like to hire you guys to be my coach.00:43:45.092 --> 00:43:45.813


Which isn't a big deal.00:43:45.813 --> 00:43:47.342


'cause all your coaches are one-on-one coaches.00:43:47.342 --> 00:43:47.853


They're already there.00:43:47.853 --> 00:43:48.092


Right.00:43:48.092 --> 00:43:48.543


Exactly.00:43:48.543 --> 00:43:49.202


It's just shifting00:43:49.202 --> 00:43:50.913


the model that we've never pursued before.00:43:50.913 --> 00:43:51.092


Right.00:43:51.092 --> 00:43:52.202


It's always been through employers.00:43:52.233 --> 00:43:53.628


Well, and probably you've got enough.00:43:54.347 --> 00:43:56.538


Uh, gravity, I suppose.00:43:56.538 --> 00:43:56.628


Right.00:43:56.628 --> 00:43:58.367


For that to work.00:43:58.818 --> 00:44:02.983


You know, you don't have to spend a hundred thousand dollars marketing, Hey look, we're doing now for individuals.00:44:02.983 --> 00:44:03.557


People know us.00:44:03.648 --> 00:44:04.307


Yeah, exactly.00:44:04.307 --> 00:44:06.257


When you're ready for a catalyst, you know where to find this.00:44:06.257 --> 00:44:06.527


I dig it.00:44:06.768 --> 00:44:08.657


Um, should we talk about the podcast at all?00:44:08.898 --> 00:44:09.168


Sure.00:44:09.557 --> 00:44:12.438


Um, how long have you been doing the, what is it called again?00:44:12.498 --> 00:44:13.188


The coaching lab?00:44:13.248 --> 00:44:13.637


Yeah.00:44:13.788 --> 00:44:14.597


Seven years.00:44:14.688 --> 00:44:15.108


Oh, wow.00:44:15.108 --> 00:44:16.998


So you and I are similar in that, that area.00:44:16.998 --> 00:44:17.943


You're, you're, you're a og.00:44:17.958 --> 00:44:20.358


You're more than me even in this marketplace.00:44:20.358 --> 00:44:20.478


Yeah.00:44:20.478 --> 00:44:21.228


It, it's, uh, it's been amazing.00:44:21.257 --> 00:44:34.577


We, our, our, the reason we started it was kind of like the reason for the book and the, the PhD is there's so much baloney out there in health and wellness, and I wanted to try to shift the equation more towards what does the evidence tell us?00:44:34.818 --> 00:44:36.108


What do we know is happening?00:44:36.108 --> 00:44:38.088


Not what are the headlines, what are the fads?00:44:38.088 --> 00:44:39.257


Let's chase those fads.00:44:39.557 --> 00:44:40.398


So we've had.00:44:40.847 --> 00:44:47.987


World's top researchers on every subject from sleep, to stress, to fitness, to whatever.00:44:48.228 --> 00:44:50.358


We've had some of the top athletes in the world.00:44:50.418 --> 00:44:53.777


Ryan Hall, one of the greatest runners in the history of America.00:44:53.777 --> 00:44:53.867


Yeah.00:44:54.168 --> 00:44:57.947


Uh, Croy Alexander, Chrissy Wellington, four time Ironman World champion.00:44:58.007 --> 00:44:58.217


Wow.00:44:58.307 --> 00:45:05.688


So a lot of amazing athletes and then great authors, David Epstein, Tom Peters, Wendy Wood, you name them.00:45:06.018 --> 00:45:21.347


Are there some things that your guests from the podcast have shared with you that sparked a whole new channel of thought for how we can maybe deliver our services, our coaching to some of our clients or anything like that?00:45:21.347 --> 00:45:21.918


Anything come to mind?00:45:21.918 --> 00:45:22.097


Probably00:45:22.097 --> 00:45:33.947


not from the business side, but I'm constantly integrating tips from them and then trying to, I, I see myself as trying to be a funnel, so, um.00:45:35.163 --> 00:45:36.213


Reading constantly.00:45:36.213 --> 00:45:38.193


We have 1500 books on our bookshelf at home.00:45:38.552 --> 00:45:45.152


Um, I write a substack, uh, series on, on bringing the stuff into a written format versus a podcast format.00:45:45.572 --> 00:45:56.313


And it's, the guests give us a peek into, and it's, as you know, from doing this, you get to talk to the best and brightest in the world.00:45:56.463 --> 00:45:57.003


Oh yeah.00:45:57.007 --> 00:45:57.088


Yeah.00:45:57.092 --> 00:46:01.802


And it's, it's so kind of them to take the time and share that with you.00:46:02.282 --> 00:46:04.172


And my mind is just blown.00:46:04.262 --> 00:46:06.813


I mean, these people are, I barely feel like I so much smarter than me to read00:46:06.813 --> 00:46:07.472


anymore, you know?00:46:07.472 --> 00:46:10.472


Oh, it's, I listen to a few podcasts and meet my guests every week, and I just00:46:10.472 --> 00:46:11.527


kind of get a lot of learning already.00:46:11.822 --> 00:46:12.543


It's amazing.00:46:12.753 --> 00:46:13.083


Yeah.00:46:13.083 --> 00:46:15.452


These people are incredible and most people don't.00:46:15.963 --> 00:46:17.463


Know about the research, right?00:46:17.463 --> 00:46:30.063


Most research studies, I don't know if your listeners know this, but most research studies that are published in international journals that have taken two to five years to put together are read by an average of like 70 people.00:46:30.902 --> 00:46:31.862


It's amazing.00:46:32.103 --> 00:46:34.802


So they're happy to get on the podcast to talk about00:46:34.802 --> 00:46:34.952


it.00:46:34.952 --> 00:46:35.132


Right?00:46:35.132 --> 00:46:35.463


Right.00:46:35.583 --> 00:46:37.893


And and I'm happy to say, say their tool, this matters in00:46:37.893 --> 00:46:38.523


my substack.00:46:38.523 --> 00:46:39.273


It's like, sure.00:46:39.273 --> 00:46:40.682


You can put a link to that in there.00:46:40.682 --> 00:46:41.103


Of course.00:46:41.103 --> 00:46:41.282


Totally.00:46:41.288 --> 00:46:41.523


Yeah.00:46:41.898 --> 00:46:41.978


Interesting.00:46:41.978 --> 00:46:43.443


Like this matters, this is important.00:46:43.623 --> 00:46:45.393


We, we interviewed, it'll hit in a couple weeks.00:46:45.572 --> 00:46:53.253


We interviewed somebody the other day about a, a tool very inexpensive that can lower blood pressure by nine points without medication.00:46:53.432 --> 00:46:55.952


It's just a little breathing thing you do twice a day.00:46:56.012 --> 00:46:56.402


Wow.00:46:56.432 --> 00:46:57.182


It's unbelievable.00:46:57.182 --> 00:46:58.052


And nobody knows.00:46:58.143 --> 00:47:00.422


Like I didn't know about it until six months ago.00:47:00.693 --> 00:47:00.782


Right.00:47:00.782 --> 00:47:01.018


Oh, that's interesting.00:47:01.018 --> 00:47:01.413


And then I reached00:47:01.413 --> 00:47:04.172


out to the researcher that's done a lot of background and I'm talking to him.00:47:04.172 --> 00:47:06.032


I'm thinking, I'm doing it for my running.00:47:06.182 --> 00:47:07.952


That's amazing because it also benefits your VO two max.00:47:07.952 --> 00:47:08.072


Oh, sure.00:47:08.552 --> 00:47:13.057


But when he was talking about the blood pressure, I'm like, how do doctors not know this?00:47:13.057 --> 00:47:13.257


Right.00:47:13.922 --> 00:47:15.782


Because there's so much for doc.00:47:15.782 --> 00:47:19.802


Our son's a doc and there's just so much that you gotta keep up with.00:47:20.523 --> 00:47:21.782


You can't keep up with everything.00:47:21.782 --> 00:47:22.983


And so that's our job.00:47:23.163 --> 00:47:23.853


You and me.00:47:23.858 --> 00:47:23.987


Yeah.00:47:23.987 --> 00:47:24.148


Yeah.00:47:24.182 --> 00:47:28.592


To get that out there so people can say, Hey Doc, what about this$65 tool I can do?00:47:28.623 --> 00:47:28.773


Yeah.00:47:28.983 --> 00:47:32.822


That might allow me to lower or get off my blood pressure meds.00:47:32.822 --> 00:47:33.092


Yeah.00:47:33.632 --> 00:47:34.023


Boom.00:47:34.143 --> 00:47:34.652


Let's do it.00:47:35.702 --> 00:47:40.382


So, um, can I look like far ahead, like you're 60 now.00:47:40.382 --> 00:47:43.172


Do you have any almost notions, almost 60.00:47:43.443 --> 00:47:51.268


Do you have any notions of like, having a, a successor for the, a coaching catalyst or anything in the future?00:47:51.367 --> 00:47:52.592


Do you wanna work five years?00:47:52.592 --> 00:47:52.773


10.00:47:52.773 --> 00:47:53.373


You're probably wealthy.00:47:53.432 --> 00:47:55.052


It's a enough question that you can retire anytime.00:47:55.052 --> 00:47:55.262


I,00:47:55.623 --> 00:47:57.753


Suzanne and I have talked about this at length.00:47:57.782 --> 00:48:00.452


Um, we are decreasing our hours.00:48:00.512 --> 00:48:00.813


Okay.00:48:01.052 --> 00:48:01.534


Uh, we have.00:48:02.432 --> 00:48:06.693


A team of people that we've, we've promoted a couple folks into Amazing.00:48:06.693 --> 00:48:08.222


Where they're, they're incredible what they do.00:48:08.222 --> 00:48:11.972


So as long as they keep doing what they're doing, that, that's gonna work out well.00:48:12.302 --> 00:48:16.353


But we've talked about do we, do we sell it?00:48:16.353 --> 00:48:17.882


Do we close it?00:48:17.882 --> 00:48:19.052


Do we turn it over?00:48:20.222 --> 00:48:21.068


So it's the employees.00:48:21.068 --> 00:48:21.148


Yeah.00:48:21.148 --> 00:48:23.733


We love what we're doing, so nobody need to worry about it yet.00:48:23.762 --> 00:48:24.123


Yeah.00:48:24.123 --> 00:48:30.032


When, when we get up in the morning, if, let's say it was off the table tomorrow, sure.00:48:31.112 --> 00:48:33.663


I could go help at Habitat for Humanity.00:48:33.663 --> 00:48:35.552


It's a amazing organization.00:48:35.552 --> 00:48:36.753


I would have fun doing that.00:48:36.753 --> 00:48:38.643


Meet some, meet, meet people.00:48:38.882 --> 00:48:42.333


But we've spent 19 years building a platform that matters.00:48:42.813 --> 00:48:47.043


We spent 19 years creating a model that's making a difference.00:48:47.702 --> 00:48:49.802


Why would we not want to keep doing that?00:48:49.862 --> 00:48:49.922


Yeah.00:48:49.922 --> 00:48:50.222


I don't know.00:48:50.222 --> 00:48:50.282


Now00:48:50.282 --> 00:48:52.742


maybe we don't wanna do it 70 hours a week, right?00:48:52.742 --> 00:48:53.552


Or 40 hours a week.00:48:53.552 --> 00:48:53.702


Right?00:48:53.702 --> 00:48:53.943


Right.00:48:54.063 --> 00:48:59.733


But at this point, what we've landed on is, yes, we want to decrease the hours we're spending on it.00:48:59.913 --> 00:49:01.322


We've got two grandkids now.00:49:01.413 --> 00:49:02.733


Our kids are all in Northern Colorado.00:49:02.733 --> 00:49:02.793


Yeah.00:49:02.793 --> 00:49:04.682


We love, love, love the time with them.00:49:05.432 --> 00:49:07.413


I love to train, but00:49:08.282 --> 00:49:08.463


we're00:49:08.463 --> 00:49:10.652


just fortunate getting to do a cool thing's.00:49:10.652 --> 00:49:11.822


What what I do with myself, kind00:49:11.822 --> 00:49:11.943


of.00:49:12.603 --> 00:49:13.083


Yeah.00:49:13.083 --> 00:49:14.523


We have plenty of things we'd wanna do, would it?00:49:14.523 --> 00:49:18.003


But, but this matters, and that's so important for life.00:49:18.003 --> 00:49:19.172


It's the pull that you require.00:49:19.172 --> 00:49:19.983


It's the pull.00:49:19.983 --> 00:49:20.492


Great.00:49:20.492 --> 00:49:20.733


Yeah.00:49:20.733 --> 00:49:21.543


Good callback.00:49:21.547 --> 00:49:21.708


Yeah.00:49:21.722 --> 00:49:22.052


Yeah.00:49:22.052 --> 00:49:24.873


We talk about, there's four, we call'em the four catalysts.00:49:24.873 --> 00:49:30.992


There's four catalysts in life and usually you end up trading one or more of them for another one.00:49:30.992 --> 00:49:34.623


And it's time, money, health, and purpose.00:49:35.132 --> 00:49:39.572


So people give up their time and their health to make more money.00:49:40.172 --> 00:49:42.273


Or they sacrifice money for purpose.00:49:42.273 --> 00:49:42.543


Sure.00:49:42.572 --> 00:49:43.233


Or they give up.00:49:43.293 --> 00:49:44.012


You know what I'm saying?00:49:44.018 --> 00:49:44.389


Yeah, yeah, yeah.00:49:44.389 --> 00:49:50.492


Like you end up picking two at maybe three if you're lucky, but usually two of the four.00:49:50.552 --> 00:49:50.822


Yeah.00:49:50.853 --> 00:49:52.413


And you sacrifice the other two.00:49:52.952 --> 00:50:00.782


And if we can get ourselves in a situation where we're able to, not optimize, but manage, get some time back.00:50:00.782 --> 00:50:01.172


Four of those some,00:50:01.862 --> 00:50:02.103


yeah.00:50:02.132 --> 00:50:02.702


That's huge.00:50:02.702 --> 00:50:03.152


Yeah.00:50:03.152 --> 00:50:03.153


Yeah.00:50:03.362 --> 00:50:03.992


Makes sense.00:50:04.293 --> 00:50:06.842


Well I think we're both blessed in doing things that we, we love.00:50:06.842 --> 00:50:06.902


Yeah.00:50:06.932 --> 00:50:10.353


You know, even local think tank and the podcast for me are both things For sure.00:50:10.353 --> 00:50:11.313


That I really appreciate.00:50:11.463 --> 00:50:11.762


Yeah.00:50:11.822 --> 00:50:18.152


Um, I think I want to call a short break and then we're gonna jump in the time machine back to, to little Brad.00:50:18.213 --> 00:50:18.693


Sounds good.00:50:18.693 --> 00:50:19.503


See what he was up to.00:51:12.753 --> 00:51:13.713


And we're back.00:51:14.224 --> 00:51:24.634


So, um, now is the time when we traditionally jump in the time machine, um, 5-year-old Brad.00:51:24.639 --> 00:51:24.849


That was00:51:24.855 --> 00:51:26.403


high tech sound effects everybody.00:51:26.409 --> 00:51:26.568


Yes.00:51:26.574 --> 00:51:26.853


Yes.00:51:26.853 --> 00:51:28.833


If, uh, if you didn't notice Yeah.00:51:29.373 --> 00:51:31.744


I could be one of those guys that That's right.00:51:31.744 --> 00:51:32.494


Practice a lot.00:51:32.494 --> 00:51:33.934


Second career could be a pull.00:51:34.083 --> 00:51:34.443


That's right.00:51:34.563 --> 00:51:35.103


Could be a pull.00:51:35.463 --> 00:51:37.384


So, uh, are you a Colorado guy?00:51:37.414 --> 00:51:37.864


Always.00:51:37.864 --> 00:51:37.923


Yeah.00:51:37.923 --> 00:51:38.643


Grew up in Colorado.00:51:38.643 --> 00:51:41.403


Went to grad school at Washington School of Medicine for physical therapy.00:51:41.463 --> 00:51:41.733


Yeah.00:51:41.764 --> 00:51:43.954


Do my PhD in, in the UK actually.00:51:43.954 --> 00:51:44.193


But00:51:44.523 --> 00:51:45.289


we're grew up in Colorado.00:51:45.289 --> 00:51:46.534


We're, we're sticking on 5-year-old.00:51:46.534 --> 00:51:51.844


Brad, what was, what was your, what was your setting, because we talked about 16-year-old right?00:51:51.849 --> 00:51:52.409


At the grocery store?00:51:52.409 --> 00:51:52.449


Yeah.00:51:52.449 --> 00:51:53.134


Lakewood, Colorado.00:51:53.253 --> 00:51:53.914


Um, okay.00:51:53.914 --> 00:51:54.483


All Lakewood spent00:51:54.483 --> 00:51:57.813


almost my entire through high school.00:51:58.023 --> 00:51:58.143


Okay.00:51:58.143 --> 00:51:58.324


Went00:51:58.324 --> 00:51:59.523


to CSU for undergrad.00:51:59.614 --> 00:51:59.974


Alright.00:52:00.094 --> 00:52:02.014


Um, talk to me about your family situation.00:52:02.014 --> 00:52:04.713


You got, uh, brothers, sisters, one younger brother.00:52:04.804 --> 00:52:05.043


Okay.00:52:05.074 --> 00:52:07.414


Um, what was your folks doing?00:52:07.909 --> 00:52:10.369


Were they entrepreneurs, accountants, accountant.00:52:10.429 --> 00:52:11.358


So opposite.00:52:11.628 --> 00:52:11.838


Yeah.00:52:12.139 --> 00:52:12.559


Right.00:52:12.679 --> 00:52:14.539


We joke about, I thought I was gonna be an accountant.00:52:14.539 --> 00:52:15.528


That was my first degree.00:52:15.528 --> 00:52:16.039


Interesting.00:52:16.039 --> 00:52:18.018


The plan at CSU.00:52:18.108 --> 00:52:18.528


Okay.00:52:18.528 --> 00:52:18.530


Okay.00:52:18.798 --> 00:52:20.514


It was very good that I, oh my God.00:52:20.534 --> 00:52:20.954


Did not know that.00:52:20.954 --> 00:52:21.434


Oh God, this is terrible.00:52:21.438 --> 00:52:22.429


That was not for me.00:52:22.699 --> 00:52:23.179


Me too.00:52:23.179 --> 00:52:24.018


I love numbers.00:52:24.018 --> 00:52:25.518


So numbers work for me.00:52:25.518 --> 00:52:26.389


They make sense.00:52:26.389 --> 00:52:31.099


I can do it in my head, but I don't like that element.00:52:31.159 --> 00:52:32.268


My dad was very good at it,00:52:32.268 --> 00:52:33.139


but that's not me.00:52:33.168 --> 00:52:33.918


That was me too.00:52:33.918 --> 00:52:39.949


Kind of like, I was really good at math, but accounting, like I've trained to get a c uh, those first rounds.00:52:39.949 --> 00:52:40.699


So what did you do?00:52:41.659 --> 00:52:42.259


So00:52:42.259 --> 00:52:43.458


I thought I was gonna be,00:52:43.518 --> 00:52:44.179


oh, you said biology?00:52:44.179 --> 00:52:44.838


PE coach.00:52:44.869 --> 00:52:45.168


Yeah.00:52:45.648 --> 00:52:48.798


And then I found this thing called physical therapy.00:52:48.889 --> 00:52:49.219


Okay.00:52:49.429 --> 00:52:52.248


And learned that I needed to get a degree in biology.00:52:52.398 --> 00:52:52.668


Okay.00:52:52.668 --> 00:52:54.079


And I was not good at science.00:52:54.139 --> 00:52:54.588


Okay.00:52:55.128 --> 00:52:58.728


But, and this kind of takes you back to the five-year-old Brad.00:52:58.969 --> 00:53:04.668


The one thing that my folks really, I mean, they were good parents, but the biggest single.00:53:05.853 --> 00:53:10.773


Thing that instilled in us, my brother's the same way is you work.00:53:11.043 --> 00:53:11.253


Hmm.00:53:11.463 --> 00:53:12.123


You work hard.00:53:12.123 --> 00:53:12.184


Yeah.00:53:12.213 --> 00:53:19.324


And so we were mowing lawns as kids delivering paper routes as kids bagging groceries at age 16.00:53:19.384 --> 00:53:22.384


Like we, we didn't always play well.00:53:22.474 --> 00:53:22.713


Yep.00:53:22.804 --> 00:53:28.923


We didn't always enjoy all our time, but we got things done.00:53:29.193 --> 00:53:29.463


Okay.00:53:29.583 --> 00:53:31.204


And that's probably a thread.00:53:31.204 --> 00:53:34.204


If we pull this thread, you'll see that continue to come out.00:53:34.713 --> 00:53:40.534


Um, so I just dove into, okay, I guess I gotta get a degree in biology.00:53:40.534 --> 00:53:42.003


I'm just gonna do whatever it takes.00:53:42.003 --> 00:53:42.063


Yeah.00:53:42.244 --> 00:53:42.813


And00:53:43.653 --> 00:53:44.103


dug in.00:53:44.344 --> 00:53:44.614


Yeah.00:53:45.273 --> 00:53:47.704


Were you athletic already?00:53:47.704 --> 00:53:50.344


Like as that five, 10, 12-year-old kid?00:53:50.583 --> 00:53:54.123


You said you started running real, it wasn't, you weren't really active until later.00:53:54.153 --> 00:53:54.603


Yeah.00:53:54.603 --> 00:53:56.403


I, I loved basketball growing up.00:53:56.434 --> 00:53:56.583


Okay.00:53:56.614 --> 00:53:59.614


Uh, I was the number one singles player in high school for the tennis team.00:53:59.673 --> 00:54:00.094


Alright.00:54:00.184 --> 00:54:00.873


Um.00:54:02.059 --> 00:54:02.539


So, yeah.00:54:02.539 --> 00:54:05.329


So you were loved, loved to run, but I wasn't good.00:54:05.329 --> 00:54:08.719


Nobody knew I was on the, I ran for CSU for a year, but nobody knew I was on the team.00:54:10.969 --> 00:54:11.179


So00:54:11.179 --> 00:54:12.768


you were on the back of the pack sometimes?00:54:12.768 --> 00:54:13.728


Back of the pack.00:54:13.728 --> 00:54:14.688


Always injured.00:54:14.688 --> 00:54:16.009


Trying to overextend myself.00:54:16.009 --> 00:54:20.539


And that's, that's probably what led to physical therapy school is I was injured constantly.00:54:20.568 --> 00:54:21.139


Oh, interesting.00:54:21.139 --> 00:54:22.458


Because I had the engine.00:54:22.639 --> 00:54:22.849


Yeah.00:54:22.849 --> 00:54:24.139


But I didn't have the background.00:54:24.139 --> 00:54:26.028


And so stress fracture after stress fracture.00:54:26.028 --> 00:54:29.059


So I go run with the leaders for a while and then get hurt.00:54:29.329 --> 00:54:29.568


Huh?00:54:29.628 --> 00:54:33.349


Be in the training room for three weeks, four weeks, come back, get hurt.00:54:33.498 --> 00:54:36.048


So that led to physical therapy school.00:54:36.079 --> 00:54:39.918


'cause I didn't even know what it was, but I'm in the training room all the time they're talking about.00:54:39.949 --> 00:54:42.469


So it's interesting how that ties together.00:54:42.469 --> 00:54:42.619


Well I'm00:54:42.619 --> 00:54:47.748


starting to wonder to myself if high performance athletes are almost like.00:54:49.954 --> 00:54:58.684


Uh, doctors of themselves a little bit are curious enough about their own bodies that they can pull up short a little bit when they start to get close to that stress fracture or things.00:54:58.684 --> 00:55:08.554


I've definitely heard a lot of high performance athletes talk about rehabbing and stuff like that, but I also, I suspect that the really elite ones can keep themselves out of trouble.00:55:10.083 --> 00:55:10.773


I don't know.00:55:10.833 --> 00:55:11.074


No.00:55:11.074 --> 00:55:15.849


As you think about you don't know when an injury is gonna happen necessarily, or, well, and, and one of the, I don't know.00:55:15.849 --> 00:55:16.414


I was just curious.00:55:16.414 --> 00:55:17.193


I found myself curious.00:55:17.193 --> 00:55:18.304


Hadn't really thought about that before.00:55:18.333 --> 00:55:33.813


One of the interesting research studies on mental toughness is oftentimes not our model, but the traditional model of mental toughness, you oftentimes have more injuries because you stupidly push through and say, I'm just gonna do this anyway.00:55:33.844 --> 00:55:34.143


Yeah.00:55:34.204 --> 00:55:38.074


When, if you'd had some wisdom, which I've lacked many times in my life Yeah.00:55:38.284 --> 00:55:40.173


And said, well, I'll just do.00:55:40.864 --> 00:55:41.733


Three more miles.00:55:41.853 --> 00:55:44.014


Yeah, three more, four hundreds.00:55:44.043 --> 00:55:44.164


Right.00:55:44.164 --> 00:55:44.914


You know, whatever.00:55:45.123 --> 00:55:46.233


Had I backed off00:55:46.233 --> 00:55:48.903


my knee just hurts a little bit, you know, I'll be fine.00:55:49.083 --> 00:55:49.355


Yeah, yeah.00:55:49.684 --> 00:55:50.463


I won't be fine.00:55:50.469 --> 00:55:50.708


Yeah.00:55:50.713 --> 00:55:50.943


Yeah.00:55:50.943 --> 00:55:51.393


Interesting.00:55:51.393 --> 00:55:53.853


I've had nagging calf injuries mm-hmm Over the year.00:55:53.853 --> 00:56:05.943


I've had a compound fracture from a motorcycle crash in high school and when I get injured a lot of times it's this's it, this cast gets kind of twitchy or whatever and I can feel it failing, you know?00:56:05.943 --> 00:56:14.733


And if I, if I back off of it and, and just walk home that day and don't go out the next couple days, you know, and then I'm probably be okay, it'll kind of come back or whatever.00:56:14.733 --> 00:56:22.143


So I, so I dunno, I was just curious if that was a common trait of people to be able to detect that, but it sounds like, I think it's all over the board.00:56:22.143 --> 00:56:23.914


Your way isn't even really industry standard.00:56:23.974 --> 00:56:27.065


The, the toughness correct way is more pushed through, is functional.00:56:27.219 --> 00:56:27.509


Yeah.00:56:27.634 --> 00:56:28.864


Is more common still.00:56:28.923 --> 00:56:29.074


Right.00:56:29.463 --> 00:56:32.103


So, um, so you were kind of.00:56:32.898 --> 00:56:35.719


Doing your thing, becoming a physical therapist.00:56:35.719 --> 00:56:38.329


Did you fall in love along the way here too?00:56:38.389 --> 00:56:38.478


Yeah.00:56:38.509 --> 00:56:40.278


Find a cute girl at CSU or something.00:56:40.728 --> 00:56:47.898


And there were a lot of cute girls at CSU, but uh, my wife, I saw her from across the room.00:56:47.898 --> 00:56:50.239


She was helping with a job fair or something, our blood drive.00:56:50.719 --> 00:56:55.909


And I remember we were in line waiting for our turn to give blood or check out jobs or whatever.00:56:56.239 --> 00:57:00.498


And I remember leaning over from my friend Julian saying, I have got to meet that woman.00:57:00.528 --> 00:57:03.108


Like that is the most beautiful smile I've ever seen in my life.00:57:03.739 --> 00:57:06.949


And eventually we had one class together.00:57:06.949 --> 00:57:09.168


She's occupational therapy on physical therapy.00:57:09.349 --> 00:57:09.378


Okay.00:57:09.559 --> 00:57:10.909


We had one class together.00:57:11.208 --> 00:57:12.168


Neuroscience.00:57:12.559 --> 00:57:14.643


And you shot your shot?00:57:14.643 --> 00:57:19.458


That was our, yeah, I shot my shot and it worked out and I was head over heels from.00:57:19.818 --> 00:57:22.728


The go, like I had a ring within six weeks.00:57:23.059 --> 00:57:26.208


I made a lot of mistakes in rushing things.00:57:26.208 --> 00:57:26.693


Right, right.00:57:26.699 --> 00:57:30.679


But man, I was head and still am, head over heels with her 33 years later.00:57:30.679 --> 00:57:30.918


And how did00:57:30.918 --> 00:57:32.449


she respond to your head over heels00:57:32.449 --> 00:57:32.898


ness?00:57:32.929 --> 00:57:35.688


She is much wiser than I am.00:57:35.688 --> 00:57:41.418


So she was, let's take my time, gather a little more information to Yeah, let's the, the jets here buddy.00:57:41.838 --> 00:57:45.768


Uh, but she liked me and eventually we got married.00:57:46.293 --> 00:57:47.434


It's been 33 years now.00:57:47.434 --> 00:57:47.793


Nice.00:57:48.244 --> 00:57:49.804


And where was she from around here too?00:57:49.804 --> 00:57:50.403


Colorado girl?00:57:50.409 --> 00:57:53.373


No, no, she, we, so we met at Wash U, so she came from Arkansas.00:57:53.373 --> 00:57:53.764


Oh, okay.00:57:53.764 --> 00:57:54.423


Came north.00:57:54.423 --> 00:57:54.813


Yep, yep.00:57:54.903 --> 00:57:56.298


And I came from Colorado.00:57:56.298 --> 00:57:57.634


You west came north and west a little bit,00:57:57.724 --> 00:57:57.784


yeah.00:57:57.784 --> 00:57:58.864


Okay, gotcha.00:57:58.864 --> 00:58:00.784


So that was during your, your graduate degree time?00:58:00.813 --> 00:58:01.684


That was in grad school.00:58:01.773 --> 00:58:02.344


Okay, cool.00:58:02.373 --> 00:58:02.523


Yep.00:58:02.673 --> 00:58:05.793


And 33 years you said already or coming 33 years.00:58:05.824 --> 00:58:07.384


Alright, congratulations.00:58:07.384 --> 00:58:07.623


Yeah.00:58:07.983 --> 00:58:10.384


Um, and do you guys have kids too?00:58:10.503 --> 00:58:11.224


We have three kids.00:58:11.253 --> 00:58:11.284


Okay.00:58:11.284 --> 00:58:11.643


30,00:58:11.643 --> 00:58:12.844


28 and 26.00:58:12.844 --> 00:58:13.083


Okay.00:58:13.083 --> 00:58:13.923


Two grandkids.00:58:13.923 --> 00:58:15.483


So you've got an empty nest for a few years now?00:58:15.483 --> 00:58:15.963


Empty nest.00:58:15.969 --> 00:58:16.173


Nest, yeah.00:58:16.173 --> 00:58:18.543


We live on 35 acres here on the west side of town.00:58:18.543 --> 00:58:18.634


Nice.00:58:18.634 --> 00:58:19.833


And oh, I love it.00:58:20.043 --> 00:58:20.313


Moved here.00:58:22.204 --> 00:58:22.623


That, uh, dog00:58:22.623 --> 00:58:26.884


Australian Shepherd, but no, no cows or llamas or no goat milk for you guys?00:58:26.884 --> 00:58:27.304


Not yet.00:58:27.304 --> 00:58:29.793


Maybe after you, uh, have a next chapter.00:58:29.793 --> 00:58:30.483


I dunno.00:58:30.483 --> 00:58:30.693


We'll see.00:58:30.693 --> 00:58:31.474


Really your thing.00:58:31.623 --> 00:58:32.793


There's no strong pole there.00:58:32.793 --> 00:58:33.184


We'll see.00:58:33.844 --> 00:58:35.583


Chickens don't have chickens, don't you?00:58:36.423 --> 00:58:36.934


We'll see.00:58:36.963 --> 00:58:38.458


They're just targets for coyotes and Exactly.00:58:38.778 --> 00:58:38.858


Owls.00:58:38.858 --> 00:58:39.898


And we do have that.00:58:40.173 --> 00:58:41.614


And raccoons and foxes.00:58:42.003 --> 00:58:42.543


Exactly.00:58:43.983 --> 00:58:44.853


So, um.00:58:45.528 --> 00:58:49.639


For you, what is a normal day like?00:58:49.668 --> 00:58:51.228


I'm sure you have a lot of different days.00:58:51.228 --> 00:58:51.318


Mm-hmm.00:58:51.559 --> 00:58:59.719


But when you don't have like an engagement going, like how do you spend your, your, your weeks even if, if it makes it easier to blow it out a little bit?00:58:59.869 --> 00:59:00.048


Yeah.00:59:00.048 --> 00:59:02.509


I, I run about 50 to 60 miles a week.00:59:02.599 --> 00:59:02.688


Okay.00:59:02.688 --> 00:59:02.898


Three00:59:02.898 --> 00:59:05.358


hours in the gym, 10 hours at a chunk or something like that?00:59:05.719 --> 00:59:06.318


Or 10 miles.00:59:06.318 --> 00:59:07.458


I mean, yeah.00:59:07.458 --> 00:59:11.539


Pro it's five days of running, so I average 10 to 12 miles a day.00:59:11.599 --> 00:59:11.809


Okay.00:59:11.813 --> 00:59:12.023


Yeah.00:59:12.028 --> 00:59:14.704


Uh, usually with a long, like a 16 to 18 mile day.00:59:14.704 --> 00:59:14.929


Eight mile day.00:59:14.929 --> 00:59:15.139


Gotcha.00:59:15.139 --> 00:59:16.789


One push day and a couple easy ones.00:59:16.789 --> 00:59:17.329


Exactly.00:59:17.358 --> 00:59:17.478


Okay.00:59:17.898 --> 00:59:21.768


Uh, three days in the gym, we built a garage gym, so that's very low friction.00:59:21.768 --> 00:59:23.389


I just walk out my door and it's right there.00:59:23.958 --> 00:59:27.259


Um, and that's like a legs day and a chest day, kind of like normal folk or?00:59:27.264 --> 00:59:27.313


Yeah.00:59:27.318 --> 00:59:28.668


It's more of a broad base.00:59:28.699 --> 00:59:28.728


Okay.00:59:28.728 --> 00:59:38.208


To support the running and the fact that I am turning 60, that your strength reduces 1% per year after the age of 40, all things being equal.00:59:38.239 --> 00:59:38.418


Yeah.00:59:38.568 --> 00:59:40.699


We don't have to allow things to be equal.00:59:40.998 --> 00:59:41.148


Right.00:59:41.148 --> 00:59:42.079


That's your choice.00:59:42.139 --> 00:59:42.349


Yep.00:59:42.438 --> 00:59:43.398


That's not my choice.00:59:43.398 --> 00:59:49.579


So, um, so that, I'll, I'll jump on the bike once, once a week, just as a recovery spin on a Wednesday.00:59:50.059 --> 00:59:53.268


Um, work-wise, I, I like to journal in the morning.00:59:53.568 --> 01:00:03.559


Um, my face is very important to me, so I may read some scripture, read some other types of informational insights from some author commentaries or whatever.01:00:03.559 --> 01:00:04.068


Exactly.01:00:04.548 --> 01:00:06.889


Um, yeah.01:00:06.889 --> 01:00:09.318


And then I'm at my desk, um,01:00:09.318 --> 01:00:09.978


doing the things.01:00:09.978 --> 01:00:11.364


Doing the things, all the things that need to be done.01:00:11.554 --> 01:00:11.844


Yeah.01:00:11.989 --> 01:00:13.248


Uh, how about that face?01:00:13.248 --> 01:00:17.523


Was that, uh, with you from the, uh, early childhood or It's spent most01:00:17.523 --> 01:00:17.844


of my life.01:00:18.079 --> 01:00:18.318


Yeah.01:00:18.318 --> 01:00:19.849


I, I think I've.01:00:21.333 --> 01:00:24.934


So Susan and I talk about we want to grow old together, not get old together.01:00:25.143 --> 01:00:25.384


Okay.01:00:25.443 --> 01:00:33.364


And, and I think that's a, an unusual thing for people, whether it's in their faith, in their life, in their careers, it tends to shrink.01:00:33.634 --> 01:00:37.534


We tend to glean onto things that we are like, Ooh, I like that.01:00:37.713 --> 01:00:41.103


So I'm going with that the rest of the way, west, rest of the way.01:00:41.554 --> 01:00:53.014


And I think whether it's our faith, whether it's our fitness, whether it's our travel, whether it's our relationships with other people, connections in the community, we, we want to expand that circle.01:00:53.373 --> 01:01:02.914


And so we're constantly reading different books and stretching and going, ah, that's different than what I grew up with.01:01:03.483 --> 01:01:05.103


That makes a lot of sense.01:01:05.103 --> 01:01:10.233


So it, it's molding all the time, but yes, it's been a part of my life my entire life.01:01:10.264 --> 01:01:10.684


Fair enough.01:01:10.773 --> 01:01:11.164


Yeah.01:01:11.434 --> 01:01:12.273


How do you put that in01:01:12.273 --> 01:01:13.264


action in the community?01:01:13.324 --> 01:01:14.478


Do you have a mission?01:01:14.559 --> 01:01:15.724


A lot of different ways, mission pursuits?01:01:15.753 --> 01:01:15.963


Yeah.01:01:15.963 --> 01:01:19.563


We're, we're part of a, a church family Mill City church here in Fort Collins.01:01:19.563 --> 01:01:19.623


Okay.01:01:19.623 --> 01:01:19.713


Yep.01:01:19.804 --> 01:01:20.614


Love that.01:01:20.673 --> 01:01:24.664


Um, I run a, run it, I lead a men's group.01:01:24.724 --> 01:01:25.864


We call it an FAC.01:01:25.864 --> 01:01:27.003


It's Friday afternoon club.01:01:27.034 --> 01:01:27.333


Okay.01:01:27.423 --> 01:01:30.003


And it's, it's for second half of life.01:01:30.393 --> 01:01:35.134


So we're, it's, we call, not, not done yet, and we're talking about what does this second half look like?01:01:35.134 --> 01:01:41.824


So it's a bunch of guys 40, early to mid forties through mid sixties.01:01:42.364 --> 01:01:44.373


And I just put together some different, yeah.01:01:44.373 --> 01:01:45.454


Early forties, you gotta be a little bit01:01:45.454 --> 01:01:46.143


pessimistic.01:01:46.143 --> 01:01:46.414


Right.01:01:46.443 --> 01:01:49.594


'cause that would mean you're only like 84 by the time you're gone.01:01:49.623 --> 01:01:50.103


Well, second01:01:50.103 --> 01:01:50.853


half of life.01:01:50.853 --> 01:01:51.063


Yeah.01:01:51.063 --> 01:01:51.454


So Yeah.01:01:51.454 --> 01:01:51.844


Yeah, yeah.01:01:51.844 --> 01:01:52.960


If they average, average but you're early01:01:52.965 --> 01:01:53.884


42, you're like Sure.01:01:53.884 --> 01:01:53.943


Yeah.01:01:54.364 --> 01:01:56.494


Probably in the second half of, I'm almost there.01:01:56.494 --> 01:01:58.759


I think I'll jump in with these old guys and see what happens.01:01:59.628 --> 01:02:00.739


But it's, it's been fascinating.01:02:00.739 --> 01:02:00.829


Cool.01:02:00.829 --> 01:02:06.469


We've been doing it for about a year and the conversations, Kurt, it's just, it's so interesting.01:02:06.469 --> 01:02:08.389


So many people are in the same boat.01:02:08.389 --> 01:02:12.378


They're, they get to this phase where they've done all the right things.01:02:12.378 --> 01:02:21.739


'cause your life is somewhat scripted from age five through 60 or so, if you're fortunate or, or 40 could be at, right.01:02:21.739 --> 01:02:22.188


Exactly.01:02:22.188 --> 01:02:22.489


Yeah.01:02:22.849 --> 01:02:26.684


Uh, of, you know, you go to school, you graduate, you go to the next school, graduate job, get a better job.01:02:26.688 --> 01:02:27.588


Job, you get married.01:02:27.588 --> 01:02:27.708


Wife.01:02:27.994 --> 01:02:28.523


Wife with kids.01:02:28.579 --> 01:02:28.759


Yeah.01:02:28.759 --> 01:02:30.588


Kids, a house, a car, whatever.01:02:30.949 --> 01:02:37.128


And then all of a sudden you wake up in your fifties and sixties and you go, right, this is what I've dreamed of.01:02:37.188 --> 01:02:38.958


And that's terrifying.01:02:38.958 --> 01:02:40.099


I don't know what to do.01:02:40.159 --> 01:02:40.548


Yeah.01:02:40.579 --> 01:02:40.938


Interesting.01:02:40.938 --> 01:02:41.898


So that's our01:02:41.898 --> 01:02:42.679


conversation.01:02:42.858 --> 01:02:43.068


Huh.01:02:43.188 --> 01:02:45.318


And it's been so interesting.01:02:45.438 --> 01:02:46.699


Well, it's, I don't know if you've.01:02:47.088 --> 01:02:50.719


Taking the time to look up local, think tank or what I do for my day job at all.01:02:50.778 --> 01:02:53.329


Um, so it's a peer advisory organization.01:02:53.358 --> 01:02:56.568


I don't know if you've like, heard of Vista or CAB or those kind of things.01:02:56.809 --> 01:02:57.559


So we do that.01:02:57.588 --> 01:02:57.708


Yeah.01:02:57.708 --> 01:03:05.929


And, and except the, the difference in our business model is our facilitators are business veterans that have kind of been there, done that don't need a job.01:03:05.958 --> 01:03:06.378


Perfect.01:03:06.798 --> 01:03:11.028


And part of my great joy is that it's so purposeful, fulfilling for them.01:03:11.148 --> 01:03:11.329


Yeah.01:03:11.478 --> 01:03:14.208


Like, you know, idle hands of the devils playground and stuff.01:03:14.208 --> 01:03:20.809


And it's just so, you know, they don't wanna start another business necessarily, but they don't want to have nothing to do with their brains either.01:03:20.869 --> 01:03:22.068


And so it's a really,01:03:22.398 --> 01:03:24.168


they're stepping into something they do well.01:03:24.168 --> 01:03:24.228


Yeah.01:03:24.228 --> 01:03:33.768


I think that's, that's one of the encouragement and you've done such a good job with that, with what, the way you've set this up is people end up filling their time.01:03:33.768 --> 01:03:34.219


I need01:03:34.219 --> 01:03:34.938


to stay busy.01:03:35.059 --> 01:03:36.588


Everyone tells me I got to stay busy.01:03:36.588 --> 01:03:36.679


Right.01:03:36.768 --> 01:03:39.168


No, that's not the answer.01:03:39.918 --> 01:03:42.498


Find this and live out of that.01:03:42.739 --> 01:03:43.039


Yeah.01:03:43.369 --> 01:03:44.088


So I dig it.01:03:44.719 --> 01:03:45.168


Um.01:03:46.039 --> 01:03:47.298


What more would you wanna share?01:03:47.329 --> 01:03:51.438


Uh, from a like, family perspective or growing up years?01:03:51.438 --> 01:03:55.909


Any formative, um, elements, you know, members of the family.01:03:55.909 --> 01:03:59.748


I wanna shout out to Uncle Joe'cause he was the only one that ever ran in my family.01:04:00.349 --> 01:04:10.009


You know, I, I think that work thread is probably the biggest constant that it, it was, it was valuable and yeah.01:04:10.099 --> 01:04:15.228


It's now a struggle because as we talk it's harder to turn when you're turn to producing.01:04:15.313 --> 01:04:15.603


Yeah.01:04:15.608 --> 01:04:15.949


Yeah.01:04:16.009 --> 01:04:18.528


For 60 years your measures are on.01:04:18.528 --> 01:04:18.889


How do you turn that off?01:04:19.458 --> 01:04:19.639


Yeah.01:04:19.639 --> 01:04:19.878


Yeah.01:04:19.909 --> 01:04:22.248


So that's an area that, that I'm trying to figure out.01:04:22.789 --> 01:04:30.768


And I'm grateful that my folks got that rolling and I could have used some more balance.01:04:30.768 --> 01:04:31.219


Maybe that's your01:04:31.219 --> 01:04:35.690


next thesis is, uh, how to turn that motor down a little bit.01:04:35.695 --> 01:04:37.159


What It's, I think, I think I'm done with college.01:04:38.208 --> 01:04:38.688


Fair enough.01:04:38.958 --> 01:04:40.518


Do you wanna play the ping pong ball game?01:04:40.518 --> 01:04:40.519


Sure.01:04:42.318 --> 01:04:46.489


So there's three, or I have you grab out three of these balls.01:04:46.518 --> 01:04:46.789


All righty.01:04:47.059 --> 01:04:49.818


And, uh, you can just grab'em and, and hold onto'em.01:04:49.818 --> 01:04:50.778


And I'll take this back.01:04:52.338 --> 01:05:00.139


Each one is connected to a random question on my list, and so, all right, everybody, we got 16, 30, and 10, so look out.01:05:00.199 --> 01:05:00.438


Okay.01:05:00.498 --> 01:05:01.849


We'll start with 16.01:05:02.869 --> 01:05:06.289


Who has had the most significant influence on your life?01:05:06.619 --> 01:05:07.188


Oh, that's easy.01:05:07.188 --> 01:05:09.108


My wife, Susanna, is, I already knew the answer01:05:09.108 --> 01:05:09.378


to that one.01:05:09.378 --> 01:05:26.719


Yeah, it, it's, she and I are incredibly different and I was on an interview the other day and, and kind of similar type ish question came up and yeah, I, I'm in love with her, but I also have so much respect for her and she.01:05:26.778 --> 01:05:28.699


It brings the best out of me.01:05:28.699 --> 01:05:29.074


So, yeah.01:05:29.268 --> 01:05:29.599


Yeah, that's01:05:29.753 --> 01:05:32.088


a pretty inspiring thing to have about a person.01:05:32.088 --> 01:05:32.568


That's pretty cool.01:05:32.568 --> 01:05:32.809


Right?01:05:33.168 --> 01:05:33.349


Yeah.01:05:33.409 --> 01:05:34.579


Um, what was the next one?01:05:34.579 --> 01:05:35.719


16, 30.01:05:35.898 --> 01:05:36.768


30 and 10.01:05:37.009 --> 01:05:37.759


30 and 10.01:05:39.289 --> 01:05:40.219


Describe your first01:05:40.219 --> 01:05:41.358


kiss as 30.01:05:41.929 --> 01:05:44.148


Well, that is not too exciting.01:05:44.509 --> 01:05:45.739


I can remember it.01:05:46.039 --> 01:05:51.469


Um, Missy, no, I can't remember the person's name.01:05:51.469 --> 01:05:54.168


I'm gonna get in trouble if I mess up the name.01:05:54.168 --> 01:05:56.813


But it was your typical, because that's, I hear about it anyway.01:05:56.914 --> 01:06:01.668


At, at the a party, at the front table, I mean at the, at the door after date.01:06:01.728 --> 01:06:02.119


Okay.01:06:02.268 --> 01:06:05.568


And just quickly, I think I missed and I don't think she was much better.01:06:05.568 --> 01:06:09.829


And so we kind of stumbled through it and we're like, all right, there you go.01:06:09.858 --> 01:06:10.458


We got one.01:06:10.458 --> 01:06:12.708


So yeah, it was nothing to write home about.01:06:12.949 --> 01:06:13.579


That's good.01:06:14.179 --> 01:06:19.219


Um, what's a hobby or skill you've always wanted to pick up but haven't yet?01:06:20.989 --> 01:06:23.329


Maybe something to fill some of that time that you're gonna be freeing up.01:06:25.293 --> 01:06:25.474


Yeah.01:06:25.474 --> 01:06:27.304


I, I, I love music.01:06:27.364 --> 01:06:28.773


I played the saxophone growing up.01:06:28.804 --> 01:06:29.074


Okay.01:06:29.103 --> 01:06:34.264


Um, we've got a piano and I've kicked around.01:06:34.563 --> 01:06:34.653


Okay.01:06:34.653 --> 01:06:36.333


You maybe at some point pick that up.01:06:36.333 --> 01:06:36.664


Would you wanna01:06:36.664 --> 01:06:38.583


maybe be like in a old guy band?01:06:38.583 --> 01:06:45.273


There's a lot of old guy bands, especially with doctors, uh, and stuff in them around Fort Collins here.01:06:45.574 --> 01:06:45.753


I don't know.01:06:45.753 --> 01:06:47.434


You probably know some quick question.01:06:47.704 --> 01:06:48.184


Yeah.01:06:48.184 --> 01:06:50.583


It, it's, it's there, but it's not there.01:06:50.588 --> 01:06:53.284


It's not So it's not pulling you yet, it's kind of hanging around01:06:53.373 --> 01:06:53.583


Yeah.01:06:53.583 --> 01:06:55.864


As a maybe, but maybe when it's more important.01:06:55.864 --> 01:06:56.193


Exactly.01:06:56.199 --> 01:06:56.418


Kinda.01:06:56.699 --> 01:06:56.978


I dig it.01:06:56.978 --> 01:06:57.139


Exactly.01:06:57.634 --> 01:06:59.764


Um, do you wanna talk about any current events?01:06:59.974 --> 01:07:01.233


What's going on in the world today?01:07:03.454 --> 01:07:03.784


I01:07:03.784 --> 01:07:04.143


mean, the01:07:04.143 --> 01:07:08.884


obvious one is we're, we're, we're stuck in our tribes.01:07:09.273 --> 01:07:09.514


Hmm.01:07:09.603 --> 01:07:18.634


And I think that was one of the challenge questions I asked the guys in the FAC group last week was to draw a pie chart of your community.01:07:19.233 --> 01:07:19.353


Hmm.01:07:19.384 --> 01:07:20.793


And then think of.01:07:21.574 --> 01:07:26.643


How many or what percentage of those individuals in your community are part of your tribe?01:07:27.364 --> 01:07:36.304


So your faith community, your fitness community, your educational, same, your, and how many are outside your tribe?01:07:36.304 --> 01:07:36.664


Sure.01:07:36.724 --> 01:07:42.574


Because we're so engrossed in our tribes that we're not listening to anyone outside of our tribes.01:07:42.574 --> 01:07:46.534


And it's so valuable to sit down with people to disagree with you.01:07:46.594 --> 01:07:46.954


Yeah.01:07:47.134 --> 01:07:48.333


And be curious.01:07:48.393 --> 01:07:50.043


Not sit down with them to debate'em.01:07:50.164 --> 01:07:50.253


Sure.01:07:50.253 --> 01:07:52.143


Not to sit down with'em, to change their mind.01:07:52.353 --> 01:07:53.313


To be curious01:07:53.313 --> 01:08:00.123


and say, Kurt, I don't understand how in the world you could believe that, but I want to know why this01:08:00.123 --> 01:08:01.083


matters to you.01:08:01.114 --> 01:08:01.414


Yeah.01:08:01.443 --> 01:08:03.664


And then shut up and listen.01:08:03.994 --> 01:08:06.753


If we could do more of that, I think we'd really,01:08:07.594 --> 01:08:08.884


I think things would get better.01:08:10.023 --> 01:08:12.634


Maybe I wonder about it a little bit.01:08:12.634 --> 01:08:12.844


I.01:08:13.443 --> 01:08:15.393


I consider myself a little bit tribalist.01:08:15.393 --> 01:08:17.404


Like I try not to have too many flags.01:08:17.434 --> 01:08:22.713


You know, I, I've got the American flag in my, on my front of my house and in the back of my house and on one of my fences.01:08:23.194 --> 01:08:28.444


Um, but aside from that, I'm a little bit, you know, I'm definitely conservative.01:08:28.444 --> 01:08:33.484


I'm a libertarian kind of going way back or whatever, if you want to like, think about base.01:08:33.484 --> 01:08:33.573


Sure.01:08:33.573 --> 01:08:43.923


What always made sense to me, um, but I'm not, like, I was just listening to kind of an update on that, uh, mom Donny guy, the, the socialist Marxist guy.01:08:43.923 --> 01:08:44.014


Mm-hmm.01:08:44.253 --> 01:08:46.173


That's probably gonna be New York's next mayor.01:08:46.173 --> 01:08:46.175


Mm-hmm.01:08:47.128 --> 01:08:58.113


And he's pulling away and like, I don't know, like some of the things I've definitely heard him talking about even recently is like, oh boy, that's a different tribe than the one that I right believe in.01:08:58.113 --> 01:09:00.963


And I think, you know, as an economics, I was an economic student.01:09:00.993 --> 01:09:01.024


Okay.01:09:01.024 --> 01:09:05.224


And like the risk of the financial Yep.01:09:05.703 --> 01:09:09.934


Epicenter of the world leaving New York City within.01:09:10.804 --> 01:09:16.623


Or even going to Tokyo or something crazy, you know, um, is high unintended consequences.01:09:16.623 --> 01:09:16.894


Yeah.01:09:16.894 --> 01:09:26.043


The unintended consequences of a, of a, a tribe, like his winning the, the mayor's race in a city of 20 million is significant.01:09:26.194 --> 01:09:26.463


Right?01:09:26.673 --> 01:09:26.913


Yeah.01:09:26.913 --> 01:09:27.123


No doubt.01:09:27.123 --> 01:09:27.573


Potentially.01:09:27.814 --> 01:09:28.024


Yeah.01:09:28.323 --> 01:09:33.243


Uh, especially when you rely on tax collections on rich people as much as New York does.01:09:33.248 --> 01:09:33.359


Exactly.01:09:33.634 --> 01:09:34.024


Exactly.01:09:34.054 --> 01:09:35.163


Any reflections on that?01:09:35.163 --> 01:09:35.734


I mean, like what?01:09:35.734 --> 01:09:38.673


Like listening to him, is that gonna improve it really?01:09:39.573 --> 01:09:40.474


Um, as01:09:40.474 --> 01:09:42.814


there's some reason why he's resonating, right.01:09:42.814 --> 01:09:54.783


And so I think the listening may not change my perspective in terms of economics, but it would be valuable for me to understand at least why he's resonating with 50.01:09:54.783 --> 01:09:56.463


Why is he resonating 50 people?01:09:56.524 --> 01:09:57.184


Exactly.01:09:57.213 --> 01:09:59.463


Well, there's something's to that, a lot of it, right?01:09:59.463 --> 01:09:59.703


Like01:09:59.854 --> 01:10:01.713


well, and, and I think it's the have and haves.01:10:01.713 --> 01:10:02.434


Not totally.01:10:02.434 --> 01:10:04.354


We, we've created, it's not.01:10:05.179 --> 01:10:10.338


A little, if you look at the seventies and things were not great in the seventies, let's not pretend they were Sure.01:10:10.488 --> 01:10:17.809


But in terms of the differentiation from between the haves and have nots financially, it was very different than it is now.01:10:17.838 --> 01:10:18.194


Right, right.01:10:18.439 --> 01:10:24.798


And that's probably a big part of why it's resonating so much is when you, well, yeah,01:10:25.219 --> 01:10:26.479


when you don't have anything.01:10:28.429 --> 01:10:41.628


I wonder what the, I guess, you know, when I think about people in New York, I kind of think about like really young, smart, upwardly mobile people that want to, you know, get rich on Wall Street or whatever.01:10:41.628 --> 01:10:51.559


And so, but I guess there's probably also like generations and generations of people that grew up a hundred percent in the rough neighborhoods and stuff, and they don't see much more of a path than we do.01:10:51.679 --> 01:10:51.979


They're voting too.01:10:52.578 --> 01:10:56.059


And real estate is, is unattainable for anybody that grew up there.01:10:56.118 --> 01:10:56.298


Yep.01:10:56.673 --> 01:10:58.684


Kinda like it is here in Fort Collins, but worse.01:10:58.804 --> 01:10:58.894


Yeah.01:10:59.224 --> 01:11:00.154


So intriguing.01:11:00.154 --> 01:11:00.333


Yeah.01:11:00.333 --> 01:11:18.309


That's a, and so I guess to turn it to, and I know your health and wellness and performance coach, not an, not an economist, but like, is there things that the country really can do to help make it easier for those, um, youngers Like I've, you know, that, that feel Yeah.01:11:18.309 --> 01:11:19.024


That be a fun conversation.01:11:19.054 --> 01:11:19.503


Yeah.01:11:19.588 --> 01:11:22.444


I, I, I think in of one is super interesting.01:11:22.444 --> 01:11:26.974


So in of one, in a research study is not dependable because it's a one-off.01:11:27.033 --> 01:11:35.524


So it's saying in of one means, one example, okay, we're gonna take Brad, we're gonna do these things, we're gonna try some things and we're gonna measure the outcome of doing that.01:11:35.764 --> 01:11:49.894


Whereas a a an actual study, you've got a sample size of 50 or 5,000 or 40,000 and a meta-analysis looks at multiple studies and collects all of those together and says across all these studies.01:11:50.073 --> 01:11:52.833


So that's meta that, so that's, it's kinda like three tiers.01:11:52.833 --> 01:11:53.163


Yeah.01:11:53.168 --> 01:11:53.189


Yeah.01:11:53.373 --> 01:11:55.173


And I think the in of one.01:11:55.578 --> 01:11:58.069


Conversation is super interesting.01:11:58.099 --> 01:12:02.958


It, and somebody's gonna challenge me on this, so let's have this conversation sometime.01:12:02.958 --> 01:12:03.019


Yeah.01:12:03.144 --> 01:12:15.918


It's the local experience, but the, I think almost anyone could improve their lot by making a few key decisions.01:12:16.279 --> 01:12:16.548


Okay.01:12:17.059 --> 01:12:18.649


Now it's much easier to complain about it.01:12:19.009 --> 01:12:20.868


It's much easier to say, well, the economy.01:12:20.873 --> 01:12:21.139


Right, right.01:12:21.139 --> 01:12:21.948


Well, the housing.01:12:22.038 --> 01:12:22.189


Yeah.01:12:22.189 --> 01:12:23.838


Well, the job situation, well, the blah.01:12:24.048 --> 01:12:25.279


Okay, that's fine.01:12:25.338 --> 01:12:28.729


Generically for the country, for your city, your region, whatever.01:12:28.908 --> 01:12:30.559


But let's talk about you.01:12:30.889 --> 01:12:31.038


Yeah.01:12:31.099 --> 01:12:32.059


Your situation.01:12:32.059 --> 01:12:34.038


What are you doing with your day?01:12:34.639 --> 01:12:36.109


What are you doing with your education?01:12:36.109 --> 01:12:37.458


What are you doing with your finances?01:12:37.458 --> 01:12:38.404


Where are you spending your money?01:12:38.404 --> 01:12:38.724


Mm-hmm.01:12:38.804 --> 01:12:39.798


Where are you spending your time?01:12:40.069 --> 01:12:42.078


Where are you investing your energy?01:12:42.408 --> 01:12:45.618


And let's take you, let's take this one person.01:12:45.679 --> 01:12:45.918


Mm-hmm.01:12:46.158 --> 01:12:51.139


And let's try some specific things with more wisdom instead of just whining.01:12:51.144 --> 01:12:51.163


Mm-hmm.01:12:52.458 --> 01:12:54.139


And I bet your life turns out pretty good.01:12:54.139 --> 01:12:56.328


So on a global level or on a, the01:12:56.328 --> 01:12:57.828


aggregation of all those people,01:12:57.889 --> 01:12:58.578


I get it.01:12:58.639 --> 01:13:00.529


There's a lot of problems in the world, right?01:13:00.738 --> 01:13:09.498


But for Joe or Sally, I think we can help their life get better if they're willing to do those things versus just whining about it.01:13:09.769 --> 01:13:10.038


Yeah.01:13:11.328 --> 01:13:22.279


We'll end the result of all those things is that, and what's kind of encouraging about that is you've probably, you mentioned you've coached tens of thousands or maybe hundreds over thousands, thousands of of people right now.01:13:22.338 --> 01:13:22.578


Right?01:13:22.819 --> 01:13:29.779


And in some percentage of them, right, you would probably overstate it for a, you know, some significant percentage of them.01:13:30.198 --> 01:13:39.019


They've actually got significantly better outcomes at work, at home, in their bank account, in their retirement account, in their satisfaction with life, right?01:13:39.469 --> 01:13:47.809


And so if you take a bunch of NF ones times 330 million, right, or whatever, then then things actually do get better.01:13:48.078 --> 01:13:52.009


Well, and even if you just take a handful of'em, because then people see'em and they go.01:13:52.623 --> 01:13:52.833


Huh?01:13:52.833 --> 01:13:53.673


Wait a minute.01:13:53.793 --> 01:13:59.764


They, they're doing really well and I'm not, yeah.01:13:59.944 --> 01:14:00.724


What are they doing?01:14:00.844 --> 01:14:04.054


Oh, oh, okay.01:14:04.684 --> 01:14:05.073


So,01:14:05.194 --> 01:14:09.484


and does that end of one, kind of get back to that move fuel connection?01:14:10.234 --> 01:14:12.034


It might, it might, like, maybe thats your starting point.01:14:12.039 --> 01:14:13.743


Those four things is a good place to start.01:14:13.748 --> 01:14:13.899


Yeah.01:14:13.904 --> 01:14:14.014


Yeah.01:14:14.014 --> 01:14:26.644


If you're struggling or looking at your finances and, and, and just, you know, college is getting a lot of, we're in a college town here, it's getting a lot of, oh, it's not worth it.01:14:26.649 --> 01:14:26.689


Right.01:14:26.823 --> 01:14:26.944


Right.01:14:26.944 --> 01:14:28.354


You know, it's overpriced.01:14:28.833 --> 01:14:28.984


Yep.01:14:29.134 --> 01:14:30.604


It, it's expensive.01:14:30.604 --> 01:14:31.173


I get it.01:14:31.444 --> 01:14:33.064


But there are options.01:14:33.423 --> 01:14:48.514


And the pro, I think the, I think we could fix the college situation for many people, not everyone, but for many people by requiring that the individual and the school sign a one page business plan.01:14:48.828 --> 01:14:54.529


Before they start getting tuition that says, I know what I'm gonna make when I get out.01:14:54.529 --> 01:14:54.679


Right?01:14:54.679 --> 01:14:57.078


If I do this, this career right.01:14:57.288 --> 01:15:01.548


And I understand what my payments are gonna be, because you have these Totally.01:15:01.548 --> 01:15:03.498


It's just stupid money, right?01:15:03.498 --> 01:15:12.168


Like I get if your parents are, are trust, you know, they got all this money for you and they're gonna spend 300 grand a year to send you to x, y, Z school, that's fine.01:15:12.288 --> 01:15:12.618


Sure.01:15:12.623 --> 01:15:13.729


You, you won the lottery.01:15:13.788 --> 01:15:14.121


Yeah, yeah, yeah.01:15:14.179 --> 01:15:19.488


But if not, don't tell me about, oh, it was my dream to go to x, y, Z school.01:15:19.548 --> 01:15:20.238


I don't care.01:15:20.359 --> 01:15:20.748


Right.01:15:20.838 --> 01:15:24.618


It's a$300,000 cost that you cannot pay.01:15:24.679 --> 01:15:24.979


Right.01:15:25.219 --> 01:15:26.479


I don't care if you want a Ferrari.01:15:26.479 --> 01:15:27.319


It was your dream.01:15:27.708 --> 01:15:28.759


Can you buy a Ferrari?01:15:28.788 --> 01:15:30.889


If you can't, then don't buy the Ferrari.01:15:31.503 --> 01:15:33.363


Buy the thing that you can afford.01:15:33.363 --> 01:15:33.423


Yeah.01:15:33.423 --> 01:15:35.104


Go to the community college for two years.01:15:35.253 --> 01:15:36.274


Transfer in.01:15:36.274 --> 01:15:36.363


Mm-hmm.01:15:36.753 --> 01:15:39.003


Pay tuition for two years instead of four years.01:15:39.423 --> 01:15:40.293


Do You're probably right.01:15:40.293 --> 01:15:43.054


If you get, if you can't work, pencil it out on the back of the napkin.01:15:43.203 --> 01:15:43.594


Exactly.01:15:43.594 --> 01:15:44.283


It probably doesn't work.01:15:44.283 --> 01:15:46.083


I was thinking about my wife actually.01:15:46.083 --> 01:15:48.934


She's got a degree in social work great at CSU.01:15:48.934 --> 01:15:49.444


Great degree.01:15:49.774 --> 01:15:57.123


She got outta college and immediately made$23,000 a year or something for, you know, 10 years or something.01:15:57.604 --> 01:16:00.094


But thankfully, thanks Dale and Suzanne.01:16:00.094 --> 01:16:12.484


Her parents, they paid for most of her college expenses, but had she leveraged herself and borrowed$90,000 to get her five year degree in social work.01:16:12.543 --> 01:16:12.753


Right.01:16:13.264 --> 01:16:18.394


Um, and then went to go live with two other girls making 23 grand a year in Fort Collins.01:16:18.394 --> 01:16:19.323


She'd have been starving to death.01:16:19.354 --> 01:16:19.654


Totally.01:16:20.344 --> 01:16:23.073


I, I mean, my folks got me through undergrad.01:16:23.463 --> 01:16:23.793


Okay.01:16:23.793 --> 01:16:24.394


At CSU.01:16:24.514 --> 01:16:24.694


Right.01:16:24.934 --> 01:16:25.923


Grad school's on my own.01:16:27.319 --> 01:16:31.458


Many of my fellow students, we all were taking out some loans.01:16:31.458 --> 01:16:39.048


I worked as, as we talked about from day one and to save for this, so I was able to cover one year of grad school, but the second year I did need loans.01:16:39.408 --> 01:16:44.748


My fellow students, many of them were getting this loans and they saw it as free money, right.01:16:44.748 --> 01:16:46.128


So they were buying a new car.01:16:46.668 --> 01:16:52.309


They were staying in a, I slept on a mattress in a floor in downtown St.01:16:52.309 --> 01:16:54.259


Louis with two other roommates.01:16:56.448 --> 01:16:59.238


I, and so did my roommate, like Right.01:16:59.238 --> 01:17:00.048


We made that choice.01:17:00.048 --> 01:17:00.679


They made choices.01:17:00.679 --> 01:17:01.099


Yeah.01:17:01.099 --> 01:17:05.208


And, and then when, when I graduated, I ate potatoes every day.01:17:05.208 --> 01:17:10.788


I would build, you know, crazy meals in a crockpot that I could get 15 meals out of.01:17:10.788 --> 01:17:12.109


So it'd cost me 80 cents.01:17:12.559 --> 01:17:15.139


I would ride my bike to work whenever I could.01:17:15.229 --> 01:17:15.469


Right.01:17:15.529 --> 01:17:20.958


So that, and, and we paid off that loan within two01:17:20.958 --> 01:17:21.439


years.01:17:21.439 --> 01:17:21.769


Wow.01:17:22.219 --> 01:17:24.349


Interesting that some people are still paying off.01:17:24.349 --> 01:17:24.679


Sure.01:17:24.769 --> 01:17:26.929


So it's, it's, things are hard.01:17:26.988 --> 01:17:27.529


I get it.01:17:27.708 --> 01:17:30.168


And I'm in a spoiled situation in my life right now.01:17:30.168 --> 01:17:31.309


Things have worked out pretty well.01:17:31.368 --> 01:17:31.548


Sure.01:17:31.908 --> 01:17:34.158


But in of won it folks,01:17:34.368 --> 01:17:36.618


what can I do differently today?01:17:36.618 --> 01:17:36.679


Yeah.01:17:36.708 --> 01:17:40.578


Well and one thing is spend less every month than you earn.01:17:40.698 --> 01:17:41.689


It's pretty straightforward.01:17:41.689 --> 01:17:41.748


You01:17:41.823 --> 01:17:43.519


know, even if it's a hundred bucks.01:17:43.698 --> 01:17:43.939


Exactly.01:17:43.939 --> 01:17:44.628


50 bucks.01:17:44.809 --> 01:17:45.109


Exactly.01:17:45.259 --> 01:17:49.069


Your life will change in six to 12 months if you start saving a little bit.01:17:49.099 --> 01:17:49.279


Yep.01:17:49.668 --> 01:17:50.868


Need to have or nice to have.01:17:51.139 --> 01:17:51.469


Yeah.01:17:51.529 --> 01:17:52.069


Big difference.01:17:52.128 --> 01:17:52.219


Right?01:17:52.788 --> 01:17:54.408


Too many, too many Nice to haves.01:17:54.408 --> 01:17:54.469


Yeah.01:17:54.529 --> 01:17:55.908


Uh, being, being spent on.01:17:56.359 --> 01:17:58.998


Um, I'm ready for the loco experience if you are.01:17:59.149 --> 01:18:00.378


Alright, let's loco baby.01:18:00.378 --> 01:18:49.024


That's a crazy experience of your lifetime that you're willing to share with our listeners.01:18:49.833 --> 01:18:57.154


The first one that pops in mind about a decade ago, a buddy, in fact many of you probably know him, Jerry Shemel, the announcer for the Colorado Rockies.01:18:57.338 --> 01:19:04.024


He sent me an email and we knew each other, but we didn't know each other well, he sent me an email and said, you want to grab lunch sometime?01:19:04.024 --> 01:19:08.014


And I literally thought he was selling some multi-level marketing thing on the side.01:19:08.283 --> 01:19:08.344


Okay.01:19:08.673 --> 01:19:11.014


But I was like, he seems like a good dude.01:19:11.404 --> 01:19:12.123


Sure.01:19:12.123 --> 01:19:14.463


So we sat down, he, it was worse.01:19:14.463 --> 01:19:15.873


It wasn't multi-level marketing.01:19:15.934 --> 01:19:21.094


He had had this dream of doing the two person race across America where you race on a bike.01:19:21.394 --> 01:19:22.024


Two people.01:19:22.054 --> 01:19:23.764


Oh, tandem bike from, no, no, no.01:19:23.823 --> 01:19:24.484


Back and forth.01:19:24.484 --> 01:19:26.854


So one of you on, one of you on, yeah.01:19:26.854 --> 01:19:26.854


Yeah.01:19:26.944 --> 01:19:28.623


Kinda like the Wild West relay where it's Forth.01:19:28.628 --> 01:19:28.698


Forth.01:19:28.703 --> 01:19:29.104


Exactly.01:19:29.134 --> 01:19:29.493


Yeah.01:19:29.493 --> 01:19:29.494


Yeah.01:19:29.554 --> 01:19:32.974


And you start in San Diego, California, you, you end in Indianapolis, Maryland.01:19:33.154 --> 01:19:35.104


And it is a 24 7 race.01:19:35.554 --> 01:19:40.833


And he had this idea of, I want you to be my teammate.01:19:40.833 --> 01:19:41.404


What'd you think about01:19:41.404 --> 01:19:41.463


it?01:19:41.463 --> 01:19:46.384


And like, did you know him from that time you were elite training for the Triess and stuff like that?01:19:46.384 --> 01:19:48.963


Not really, or I knew because you weren't even that kind of a vice clip.01:19:48.963 --> 01:19:49.234


Right.01:19:49.444 --> 01:19:50.194


Knew you were a runner.01:19:50.194 --> 01:19:51.844


Mostly I was a triathlete.01:19:51.963 --> 01:19:52.203


Right.01:19:52.203 --> 01:19:52.743


And he knew that.01:19:52.743 --> 01:19:56.104


He heard me speak once and he heard the story of doing Conan and that kinda stuff.01:19:56.104 --> 01:19:56.224


Okay.01:19:56.224 --> 01:19:56.493


He's like.01:19:56.854 --> 01:20:04.384


He can at least train, he's not a cyclist, but he can at least train and he's at least ridden 120 miles, even if he hasn't ridden 3000 miles.01:20:04.743 --> 01:20:10.894


So he asked me, we are at a place in life where like our kids could be on the crew.01:20:10.894 --> 01:20:14.583


So we, Suzanne and I talked about it and we decided this is a once in a lifetime.01:20:14.823 --> 01:20:14.974


Yeah.01:20:14.974 --> 01:20:16.953


So I said, let's do it Jerry.01:20:17.404 --> 01:20:20.104


We got the sponsors, we started building the stuff.01:20:20.104 --> 01:20:27.663


We started training and six weeks before the race I was out doing some time trial work at Chatfield Reservoir down south.01:20:28.144 --> 01:20:31.024


And on the third, it was three by 10 mile.01:20:31.024 --> 01:20:34.863


I remember it like it was yesterday and the ground was a little bit wet.01:20:34.923 --> 01:20:38.434


And I remember when I turned around I thought, oh Brad, be careful.01:20:38.434 --> 01:20:39.934


Don't wreck.01:20:39.934 --> 01:20:41.524


You're only six weeks out from this race.01:20:41.529 --> 01:20:47.043


Yeah, well I took off on the third one and there are a bunch of geese in Chatfield, like there are sure reservoirs all the time.01:20:47.434 --> 01:20:51.634


And I'd passed thousands of geese in my life and one of them took off.01:20:52.609 --> 01:20:53.269


Into my bike.01:20:53.328 --> 01:20:53.779


Oh, no.01:20:53.958 --> 01:20:55.668


And I woke up the EM Sure.01:20:55.668 --> 01:20:56.658


T was there.01:20:57.078 --> 01:20:57.979


Um, oh, dang.01:20:57.979 --> 01:20:59.628


They like, I woke up01:20:59.628 --> 01:21:00.583


and they brought me too.01:21:00.583 --> 01:21:02.748


Oh, so you're like going past these geese at speed.01:21:03.019 --> 01:21:04.488


Oh, I was 30 miles an hour at that point.01:21:04.493 --> 01:21:04.783


Yeah.01:21:04.783 --> 01:21:05.104


Oh, damn.01:21:05.213 --> 01:21:05.503


Yeah.01:21:05.503 --> 01:21:06.024


Yeah, yeah.01:21:06.203 --> 01:21:11.029


So, uh, I've done that too, but never thought that one, like fly into my, they don't,01:21:11.838 --> 01:21:12.423


that never happens.01:21:12.979 --> 01:21:15.019


I've done it for decades, like yeah.01:21:15.109 --> 01:21:15.649


A lot.01:21:15.649 --> 01:21:17.538


So I had broken eight bones.01:21:17.569 --> 01:21:17.929


Okay.01:21:17.929 --> 01:21:20.238


Uh, my pelvis, three ribs, holy crap.01:21:20.238 --> 01:21:21.139


My clavicle.01:21:21.618 --> 01:21:24.979


And we didn't know if it was gonna work.01:21:24.979 --> 01:21:30.168


Jerry was literally phoning people like, coop may not be able to do this any chance.01:21:30.168 --> 01:21:30.984


Who you GT.01:21:31.394 --> 01:21:31.743


Right.01:21:32.083 --> 01:21:34.698


So they, they, they did surgery on the cla.01:21:34.849 --> 01:21:34.908


So01:21:35.029 --> 01:21:35.748


hair lines01:21:35.748 --> 01:21:36.408


or are you putting01:21:36.408 --> 01:21:37.099


pins in here01:21:37.189 --> 01:21:37.463


and stuff?01:21:37.463 --> 01:21:38.448


Uh, had surgery the next day.01:21:38.509 --> 01:21:38.809


Okay.01:21:38.814 --> 01:21:39.979


I, I had some nice connections.01:21:39.979 --> 01:21:46.219


We were coaching an orthopedic center in Denver and so I called one of the orthopedic surgeons that I knew.01:21:46.488 --> 01:21:47.328


I was like, what?01:21:47.328 --> 01:21:47.628


You know.01:21:47.988 --> 01:21:48.918


Gonna need some of your Titan.01:21:49.453 --> 01:21:49.908


I need some help.01:21:50.269 --> 01:21:51.618


So they were great.01:21:51.618 --> 01:21:53.149


They got me in the next day.01:21:53.628 --> 01:21:55.248


They got surgery on the clavicle.01:21:55.488 --> 01:22:02.238


By having the clavicle with that, that metal in it, it separated the ribs enough that I could lean down01:22:02.479 --> 01:22:04.158


into the aero bike01:22:04.488 --> 01:22:07.908


and get in position about three days later.01:22:07.939 --> 01:22:09.408


So I'm back on the bike.01:22:09.439 --> 01:22:12.439


We didn't know about the pelvis yet, and it was uncomfortable.01:22:12.439 --> 01:22:13.099


So we did an MR.01:22:13.099 --> 01:22:16.338


I found the pelvis was fractured, but it was not displaced.01:22:16.368 --> 01:22:16.668


Oh.01:22:16.908 --> 01:22:21.828


So the, my medical docs, there were three of'em, a physiatrist and two orthopedic surgeons.01:22:22.158 --> 01:22:34.969


They huddled up, looked at the MRIs, looked at the x-rays, looked at the bone scans, and they said, okay, here's the deal, Brad, you can ride, but you have to ride indoors because if you slip on some sand, this thing is just gonna shatter.01:22:35.719 --> 01:22:37.788


So for the last six weeks of training.01:22:38.154 --> 01:22:38.373


Wow.01:22:38.378 --> 01:22:40.998


I was in our basement on a trainer.01:22:41.059 --> 01:22:41.359


Oh.01:22:41.359 --> 01:22:42.139


So that sucks.01:22:42.229 --> 01:22:43.279


And, and I would do.01:22:43.368 --> 01:22:43.519


Oh boy.01:22:43.519 --> 01:22:44.958


No, I don't, I don't mind it.01:22:44.958 --> 01:22:45.439


You don't mind it?01:22:45.444 --> 01:22:45.694


Okay.01:22:45.694 --> 01:22:45.854


No.01:22:45.859 --> 01:22:47.509


I mean, yes, I'd rather be outside.01:22:47.509 --> 01:22:47.809


Right.01:22:47.958 --> 01:22:51.139


Um, but that did get feel a little crazy.01:22:51.139 --> 01:22:53.269


And then six weeks later we were racing.01:22:53.269 --> 01:22:54.979


We took off from San Diego, California.01:22:54.979 --> 01:22:55.939


We ended up winning the race.01:22:55.939 --> 01:22:56.929


They did a movie about it.01:22:56.929 --> 01:22:56.988


Whoa.01:22:57.588 --> 01:22:58.189


What's the movie?01:22:58.519 --> 01:22:59.269


Godspeed.01:22:59.269 --> 01:23:00.319


The Race Across America.01:23:00.319 --> 01:23:00.738


Alright.01:23:00.828 --> 01:23:02.179


I'll definitely watch that.01:23:02.208 --> 01:23:02.538


Yeah.01:23:02.594 --> 01:23:03.559


It, it was cool.01:23:03.618 --> 01:23:07.788


It, I'm like, I'm imagining x-ray because I'm not an anatomy guy.01:23:07.788 --> 01:23:11.418


I'm not a physical therapist, but a pelvis is almost like a moose horn or something.01:23:11.418 --> 01:23:11.509


Mm-hmm.01:23:11.748 --> 01:23:12.679


Across your body.01:23:12.679 --> 01:23:13.099


Right?01:23:13.309 --> 01:23:13.488


Yeah.01:23:13.488 --> 01:23:15.859


So you had like a big, you have a three crack fracture.01:23:15.859 --> 01:23:18.054


It was like ready to Oh, a couple, but as long01:23:18.054 --> 01:23:22.849


as I didn't bounce or fall or anything like that.01:23:22.849 --> 01:23:24.048


Land on your hip in any way.01:23:24.048 --> 01:23:24.649


Exactly.01:23:24.918 --> 01:23:25.309


Oh, dang.01:23:25.309 --> 01:23:25.894


It would stay in place.01:23:26.238 --> 01:23:27.708


And you won.01:23:27.859 --> 01:23:28.309


We won.01:23:28.488 --> 01:23:28.729


Yeah.01:23:28.729 --> 01:23:29.779


How painful was that?01:23:30.109 --> 01:23:30.859


People ask me that.01:23:30.859 --> 01:23:32.479


I didn't really think about it.01:23:32.509 --> 01:23:33.798


Yeah, because I had six weeks.01:23:33.798 --> 01:23:37.998


So again, good fortune had it happened two weeks before.01:23:38.509 --> 01:23:39.048


Couldn't have done it.01:23:39.139 --> 01:23:39.469


Yeah.01:23:39.708 --> 01:23:54.139


Had it happened 10 weeks before, it wouldn't have been a big deal, but six weeks I wa But, but Kurt, that's what led to the mental toughness stuff, because I wasn't where I wanted to be physiologically because I couldn't train at the same level had I not had that wreck.01:23:54.139 --> 01:23:54.588


Sure.01:23:54.708 --> 01:23:56.658


So it became more of a mental challenge01:23:56.658 --> 01:23:56.958


than it01:23:56.958 --> 01:23:57.198


would01:23:57.198 --> 01:23:57.349


have01:23:57.349 --> 01:23:57.439


been.01:23:57.439 --> 01:23:57.828


Interesting.01:23:58.219 --> 01:24:07.219


By the way, I don't know if you've listened to it, but there's a podcast that Joe Rogan did with some famous actor that got run over by like a snow removal machine or something.01:24:07.219 --> 01:24:08.689


It got all mangled up.01:24:09.333 --> 01:24:14.134


And then came back in like 18 months only because of a amazing training regimen and stuff.01:24:14.134 --> 01:24:17.014


And you, if you haven't heard his story, you would probably enjoy it.01:24:17.014 --> 01:24:17.404


Interesting.01:24:17.404 --> 01:24:19.384


I can't remember his name'cause I don't care about stuff like that.01:24:19.384 --> 01:24:19.444


Yeah.01:24:19.474 --> 01:24:19.774


Really.01:24:19.774 --> 01:24:20.703


But the story was great.01:24:20.734 --> 01:24:20.913


Yeah.01:24:21.274 --> 01:24:23.734


Uh, your podcast is called again, the Coaching Lab.01:24:23.823 --> 01:24:24.634


The coaching lab.01:24:24.634 --> 01:24:28.144


And that is, uh, what, occasional weekly, monthly?01:24:28.144 --> 01:24:28.203


Yeah.01:24:28.203 --> 01:24:28.899


I think we've had01:24:29.109 --> 01:24:31.083


360 episodes so far.01:24:31.088 --> 01:24:31.338


So, okay.01:24:31.384 --> 01:24:31.804


So you're ahead01:24:31.804 --> 01:24:31.953


of me.01:24:31.953 --> 01:24:32.793


I'm at two 30.01:24:32.793 --> 01:24:35.793


You'll be like 2 33 or 2 34 or something like that.01:24:36.184 --> 01:24:39.123


Um, so yeah, you're actually, you're outpacing me.01:24:39.123 --> 01:24:41.703


Besides, you're not only ahead of me, you're outpacing me.01:24:41.703 --> 01:24:42.514


You're pulling away.01:24:43.024 --> 01:24:45.783


But we both love it, so I'm glad with that.01:24:45.904 --> 01:24:46.533


Great opportunity.01:24:46.533 --> 01:24:47.134


Thanks for being here.01:24:47.373 --> 01:24:47.884


Yeah, it was fun.