Jan. 17, 2026

EXPERIENCE 253 | Hey Gutsy Lady! - My Conversation with Jenna Lee Dillon, 6x Founder and CEO of Gutsy Money

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Season 6

Jenna Lee Dillon spent her growing up years in Southwest Colorado - in the small town of Mancos - on the way from Durango to Mesa Verde National Park. Her father was in the real estate business - some construction but especially buy, fix, and flip - a decade before it was cool.  After high school, she wanted someplace bigger and warmer, which landed her at Arizona State University.  

Just out of school, Jenna Lee landed a job in marketing - a remote job for a California agency - and she soon evidenced her gutsy personality by starting her own freelance agency on the side, and exploring the most interesting places to live.  With stops in Austin, Chicago, Portland, Dublin and Fort Collins before finding her current home in Arvada, Jenna Lee lived the digital nomad lifestyle a decade before it was cool!  She’s a 6X Founder, and is turning one of her ventures - Screen Freed Revolution - into a non-profit in 2026.

In this conversation we explore financial best practices and emotions, the urge to start new things and to run Spartan Races, and discuss why Jenna Lee and her family should move back up to Fort Collins.  There’s lots of smart business content, many fun and inspiring stories, and plenty of laughs, so please join me in enjoying my conversation with Jenna Lee Dillon.

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Music By: A Brother's Fountain

Transcript
WEBVTT

00:00:00.419 --> 00:00:08.400
Jenna Lee Dylan spent her growing up years in southwest Colorado in the small town of Mancos on the way from Durango to Mesa Verde National Park.

00:00:09.240 --> 00:00:14.039
Her father was in the real estate business, some construction, but especially by fix and flip.

00:00:14.460 --> 00:00:15.750
A decade before it was cool.

00:00:16.710 --> 00:00:24.390
After high school, she wanted some place bigger and warmer, which landed her at Arizona State, just outta school, generally landed a job in marketing.

00:00:24.795 --> 00:00:35.715
A remote job for a California agency, and she soon evidenced her gutsy personality by starting her own freelance agency on the side and exploring the most interesting places to live with.

00:00:35.715 --> 00:00:41.325
Stops in Austin, Chicago, Portland, Dublin, and Fort Collins before finding her current home in Arvada.

00:00:41.865 --> 00:00:45.255
Generally lived the digital nomad lifestyle a decade before it was cool.

00:00:46.335 --> 00:00:53.505
She's a six times founder and is turning one of her ventures screen Freed Revolution into a nonprofit in 2026.

00:00:55.079 --> 00:01:05.370
In this conversation, we explore financial best practices and emotions, the urge to start new things and to run Spartan races and discuss why Jenna Lee and her family should move back up to Fort Collins.

00:01:06.209 --> 00:01:14.400
There's a lot of smart business content, many fun and inspiring stories, and plenty of laughs, so please join me in, enjoy my conversation with Jenna Lee Dillon.

00:01:52.748 --> 00:01:54.757
Welcome back to the Loco Experience Podcast.

00:01:54.878 --> 00:02:02.408
My guest today is Jenna Lee Dillon and she is the founder of Gutsy Money as well as a six time entrepreneur.

00:02:02.977 --> 00:02:05.018
And uh, do you still have all of them?

00:02:05.798 --> 00:02:06.638
Uh, have three.

00:02:06.787 --> 00:02:07.537
Three still?

00:02:07.628 --> 00:02:07.808
Yep.

00:02:07.837 --> 00:02:10.057
And the author of Lookup and a Problem Mom.

00:02:10.252 --> 00:02:10.543
Yeah.

00:02:10.548 --> 00:02:10.837
Yeah.

00:02:10.837 --> 00:02:14.018
Thanks for making the trip up from Denver Town or Denver proper.

00:02:14.018 --> 00:02:14.527
Is that where you're at?

00:02:14.768 --> 00:02:15.217
Uh, Nevada.

00:02:15.728 --> 00:02:17.407
Oh, that's way better than Denver.

00:02:17.407 --> 00:02:17.918
Much better.

00:02:17.918 --> 00:02:17.978
Yeah.

00:02:18.397 --> 00:02:20.647
I like to say it's as close as I'm willing to get to Denver.

00:02:20.647 --> 00:02:21.038
Yeah.

00:02:21.098 --> 00:02:21.457
Yeah.

00:02:21.668 --> 00:02:23.888
I think, I don't know if Littleton iss still the same.

00:02:23.888 --> 00:02:27.457
It used to have its kind of own character and Arvada has always kept its own character.

00:02:27.457 --> 00:02:31.987
Like if I had to live in the Denver metro area, it would probably be one of those

00:02:32.018 --> 00:02:32.168
Yeah.

00:02:32.168 --> 00:02:33.157
Arvada Golden.

00:02:33.247 --> 00:02:33.487
Yeah.

00:02:33.487 --> 00:02:34.298
Golden School.

00:02:34.358 --> 00:02:34.478
Yeah.

00:02:34.478 --> 00:02:36.157
That, to me, that's actually outside.

00:02:36.728 --> 00:02:37.057
You're right.

00:02:37.057 --> 00:02:37.328
Enough.

00:02:37.388 --> 00:02:38.918
It is more toward the foothills, but

00:02:38.923 --> 00:02:39.082
Yeah.

00:02:39.087 --> 00:02:39.277
Yeah.

00:02:39.277 --> 00:02:42.307
If, if you meet someone from Arvada, they will never say I live in Denver.

00:02:42.312 --> 00:02:42.522
Right.

00:02:42.578 --> 00:02:42.818
Right.

00:02:42.877 --> 00:02:44.228
It's very clearly I live in Arvada.

00:02:44.527 --> 00:02:44.828
Right.

00:02:45.187 --> 00:02:46.117
I'm not one of those fools.

00:02:46.117 --> 00:02:46.358
Right.

00:02:47.018 --> 00:02:47.497
Exactly.

00:02:47.497 --> 00:02:48.487
I agree with them.

00:02:49.298 --> 00:02:49.627
I, yeah.

00:02:49.717 --> 00:02:50.978
So well, welcome, welcome.

00:02:51.217 --> 00:02:53.288
Uh, you spend a little time up in Fort Collins as well.

00:02:53.288 --> 00:02:53.377
Mm-hmm.

00:02:53.647 --> 00:02:53.798
Yeah.

00:02:53.798 --> 00:02:58.027
I lived up here in 2000, from 15 to.

00:02:58.687 --> 00:03:02.587
17 and then left for a bit, and then came back 18 through 20.

00:03:02.587 --> 00:03:02.798
Okay.

00:03:03.397 --> 00:03:06.608
And then there's a little, there's a little dream in my heart of, of coming back

00:03:06.608 --> 00:03:06.967
here.

00:03:07.087 --> 00:03:07.448
Yeah.

00:03:07.448 --> 00:03:07.457
Yeah.

00:03:07.502 --> 00:03:09.698
What, what, uh, what's holding you back?

00:03:10.328 --> 00:03:13.298
My daughter goes to a really special, like, unique school mm-hmm.

00:03:13.418 --> 00:03:14.737
Um, down in Wheat Ridge.

00:03:14.858 --> 00:03:14.918
Okay.

00:03:14.978 --> 00:03:16.627
And I own a home there.

00:03:16.807 --> 00:03:16.897
Sure.

00:03:16.897 --> 00:03:19.027
And, you know, so just the, the trappings?

00:03:19.032 --> 00:03:19.233
Yeah.

00:03:19.598 --> 00:03:19.657
Yeah.

00:03:19.657 --> 00:03:20.978
And it's at a low rate, interest rate.

00:03:21.848 --> 00:03:22.418
I wish it

00:03:22.418 --> 00:03:23.432
was, no, not close.

00:03:23.443 --> 00:03:23.872
Could be.

00:03:24.157 --> 00:03:25.147
I bought in 22.

00:03:25.147 --> 00:03:25.568
It

00:03:25.568 --> 00:03:26.018
was.

00:03:26.078 --> 00:03:28.747
Uh, pretty bad headed north by that time.

00:03:28.777 --> 00:03:28.867
Mm-hmm.

00:03:29.587 --> 00:03:32.677
So, um, I guess tell me first about gutsy money.

00:03:32.828 --> 00:03:34.448
Uh, gimme kind of set the stage there.

00:03:34.448 --> 00:03:36.608
That's your main employee, I presume?

00:03:36.668 --> 00:03:37.298
Yeah, yeah.

00:03:37.298 --> 00:03:48.098
I'm, I'm full-time in gutsy money and then I am transitioning out of my marketing agency and the other, um, organization, the plan for 2026 is to transition to a 5 0 1 C3.

00:03:48.157 --> 00:03:48.187
Oh.

00:03:48.187 --> 00:03:49.207
So, um, interesting.

00:03:49.207 --> 00:03:51.818
'cause it's basically running like a charity right now, as in I'm funding it.

00:03:52.448 --> 00:03:52.457
Yes.

00:03:52.457 --> 00:03:52.927
So I

00:03:52.927 --> 00:03:53.168
may

00:03:53.168 --> 00:03:54.888
as well if you can get other people to fund it too, that would be.

00:03:55.168 --> 00:03:55.527
Full tell.

00:03:55.527 --> 00:03:55.828
Yeah.

00:03:55.858 --> 00:03:56.018
Yeah.

00:03:56.022 --> 00:03:56.668
Can we start there?

00:03:56.668 --> 00:03:57.168
Tell me about that.

00:03:57.168 --> 00:04:01.772
Yeah, that sounds like an interesting, is it a adjacent to what you do with ZI money or what's

00:04:01.772 --> 00:04:01.973
going on?

00:04:01.973 --> 00:04:02.367
Not at all.

00:04:02.367 --> 00:04:06.177
I am a very, I'm a, I'm a multi interested person.

00:04:06.177 --> 00:04:06.237
Yeah.

00:04:06.237 --> 00:04:12.087
So it's called the Screen Free revolution, and it's an organization that helps families reduce screen time.

00:04:12.147 --> 00:04:12.328
Yeah.

00:04:12.627 --> 00:04:14.098
Um, especially for young children.

00:04:14.127 --> 00:04:23.637
So the, the book lookup is all about traveling with reduced screen time for families who are interested in either eliminating screen time, screen time during travel, or at least reducing it Yeah.

00:04:24.267 --> 00:04:25.197
Strategies.

00:04:25.677 --> 00:04:33.418
Um, the strategies really go beyond travel and beyond screen time, and they get to the heart of, um, what motivates us as parents.

00:04:33.687 --> 00:04:36.148
And, um, one of those things being like.

00:04:36.697 --> 00:04:39.968
Is it doing what we really believe is right for our children?

00:04:39.968 --> 00:04:41.677
Or is it like pacifying people around us?

00:04:41.677 --> 00:04:47.737
Yeah, and I think that's a big part of the, the usage of screens, reliance on screens is like, keep my kid quiet in public.

00:04:47.767 --> 00:04:47.858
Yeah.

00:04:48.098 --> 00:04:49.478
So all the adults are comfortable.

00:04:49.478 --> 00:04:49.747
Right.

00:04:49.747 --> 00:04:51.848
And I get it, like, it's embarrassing

00:04:52.028 --> 00:04:52.237
like

00:04:52.237 --> 00:04:52.778
when our kids are

00:04:52.778 --> 00:04:53.108
screaming

00:04:53.108 --> 00:04:53.317
in

00:04:53.317 --> 00:04:53.858
public.

00:04:53.858 --> 00:05:02.288
I was just reflecting, uh, my white finale hosted a, a young lady, Sarah from Italy this last semester, and she was 16, soon to be 17.

00:05:02.858 --> 00:05:07.177
And like the last big trip we did was up to North Dakota.

00:05:07.598 --> 00:05:07.627
Oh,

00:05:07.627 --> 00:05:07.718
cool.

00:05:07.747 --> 00:05:10.177
And back for, to visit my family for Christmas.

00:05:10.478 --> 00:05:12.637
And then she went home a few days later when we came back.

00:05:12.637 --> 00:05:19.267
But I remember, and then we had a lot of great conversations and stuff, and I remember it sometimes being like.

00:05:20.317 --> 00:05:20.947
Come on, Sarah.

00:05:20.947 --> 00:05:23.677
Why are you toing or doing different things?

00:05:23.677 --> 00:05:33.307
You know, screen timing when like, we don't have much time left together and you could be looking out the window and talking about the nothing scenery that's between here and North Dakota, you know?

00:05:33.307 --> 00:05:36.187
And so I was, I was critical in my own mind a little bit.

00:05:36.398 --> 00:05:38.197
And um.

00:05:39.577 --> 00:05:42.788
We would have had more fun ultimately if we were just in conversation.

00:05:42.788 --> 00:05:43.028
Yeah.

00:05:43.057 --> 00:05:44.557
Uh, more of that time.

00:05:44.617 --> 00:05:46.298
Um, so, so yeah,

00:05:46.298 --> 00:05:57.278
there's some, there's missed opportunities for older, for teens and adults, but when we're talking about the seven and under population, there's actually like missed brain development, um, and relational developments oh's Sure.

00:05:57.307 --> 00:05:59.497
It's like, could be life altering.

00:05:59.497 --> 00:06:00.682
So it's, it's, yeah.

00:06:00.697 --> 00:06:02.377
It's, it goes from like learning how

00:06:02.377 --> 00:06:03.757
to communicate Yeah.

00:06:03.757 --> 00:06:03.848
With.

00:06:04.177 --> 00:06:06.458
People like not through text or Snapchat.

00:06:07.117 --> 00:06:07.327
Yeah.

00:06:07.327 --> 00:06:12.487
Building patience, um, learning how to regulate one's emotions when you're stuck in a boring situation.

00:06:12.968 --> 00:06:17.617
Um, verbal, you know, a lot of relational interactions is are, they can't be taught.

00:06:17.617 --> 00:06:19.507
They're picked up by relationally interacting.

00:06:19.598 --> 00:06:25.418
And when you look at a table and every single person, including the toddlers on a device, we're, we're missing those opportunities.

00:06:25.447 --> 00:06:25.507
Yeah.

00:06:25.567 --> 00:06:26.228
So, yeah.

00:06:26.233 --> 00:06:26.312
That's cool.

00:06:26.317 --> 00:06:26.648
And I get it.

00:06:26.648 --> 00:06:28.478
I'm, I'm a single parent like it is.

00:06:28.507 --> 00:06:30.458
I travel with my daughter a lot.

00:06:30.517 --> 00:06:32.557
Um, so it's challenging.

00:06:32.557 --> 00:06:36.458
And I wrote the book from that place, from that place of like, I feel you, I get it.

00:06:36.463 --> 00:06:38.112
Yet fighting yourself and you're,

00:06:38.262 --> 00:06:38.552
yeah.

00:06:38.692 --> 00:06:43.028
And yet, you know, we, we've gotta hold onto some of these things that are developmentally required.

00:06:43.298 --> 00:06:44.918
So do you have any help with the nonprofit?

00:06:45.307 --> 00:06:47.257
Uh, I did briefly.

00:06:47.257 --> 00:07:00.007
I had someone, um, helping me with web content a bit, and then she also, uh, was a, uh, I had a professional editor for my book, but she really read the book from the perspective of, you know, how's this gonna land for people?

00:07:00.127 --> 00:07:01.507
Is the tone coming through?

00:07:01.567 --> 00:07:01.807
Yeah.

00:07:01.807 --> 00:07:01.867
You

00:07:01.867 --> 00:07:02.288
know, all of that.

00:07:02.317 --> 00:07:05.348
That's, that's kind of what those two things work together kind of anyway.

00:07:05.437 --> 00:07:05.737
Yeah.

00:07:06.007 --> 00:07:10.148
Well, I hope that you have much success with that because it's something the world needs more of.

00:07:10.148 --> 00:07:10.327
Thank you.

00:07:10.327 --> 00:07:15.187
And I'm sure it's like, you know, how much can I let it pull me away from, you know, the, the paying job.

00:07:15.187 --> 00:07:15.307
Right.

00:07:15.307 --> 00:07:15.728
Exactly.

00:07:15.908 --> 00:07:16.447
Exactly.

00:07:16.447 --> 00:07:18.848
And I think that it.

00:07:19.778 --> 00:07:25.057
It wasn't, it was difficult to, for me to pursue charging people for the service.

00:07:25.088 --> 00:07:25.177
Mm-hmm.

00:07:25.177 --> 00:07:29.077
Because oftentimes people don't even realize it's a problem.

00:07:29.077 --> 00:07:32.677
And so part of my service is even educating on like, what's being missed here.

00:07:32.827 --> 00:07:32.887
Yeah.

00:07:32.887 --> 00:07:37.927
And so when I can do it from a nonprofit perspective, I'll be able to get grants, I'll be able to work with libraries Totally.

00:07:37.927 --> 00:07:41.168
And organizations that support low income families and

00:07:41.168 --> 00:07:41.677
Sure.

00:07:42.067 --> 00:07:42.312
I can still

00:07:42.312 --> 00:07:43.327
give it for free to a lot

00:07:43.327 --> 00:07:43.747
of people.

00:07:43.752 --> 00:07:44.197
You can't give it for free.

00:07:44.197 --> 00:07:44.827
Exactly.

00:07:44.918 --> 00:07:45.608
Um,

00:07:45.757 --> 00:07:46.148
that's cool.

00:07:46.208 --> 00:07:46.507
Yeah.

00:07:46.598 --> 00:07:46.838
Yeah.

00:07:46.838 --> 00:07:47.288
So that's good.

00:07:47.377 --> 00:07:48.637
Well, thanks for sharing that.

00:07:48.637 --> 00:07:53.108
I, I hope you have a lot of, uh, uh, great achievements through that.

00:07:53.168 --> 00:07:53.677
And it'll be.

00:07:55.088 --> 00:07:57.517
The long term legacy of something like that could be so huge.

00:07:57.788 --> 00:07:58.298
Thank you.

00:07:58.447 --> 00:07:59.528
That's, that's what I hope.

00:07:59.588 --> 00:08:01.387
Tell me about, uh, gutsy money now.

00:08:01.627 --> 00:08:01.807
Yeah.

00:08:01.807 --> 00:08:02.737
Totally different track.

00:08:02.737 --> 00:08:13.237
So, gutsy money satisfies the numbers side of my brain, um, which as a writer and author, it's funny how active that's always been, but I like to say I love any number as long as there's a dollar sign in front of it.

00:08:13.927 --> 00:08:13.958
Okay.

00:08:13.958 --> 00:08:20.228
So, uh, gutsy money provides bookkeeping, tax preparation and business advisory primarily to female founders.

00:08:20.257 --> 00:08:23.017
Um, we have a very pink brand, so we're willing to work with anyone.

00:08:23.017 --> 00:08:24.848
They just have to be okay with a lot of hot pink.

00:08:24.937 --> 00:08:25.177
Okay.

00:08:25.507 --> 00:08:26.468
Um, but the,

00:08:26.468 --> 00:08:30.338
I noticed your, uh, your, your water jug had the, was it high heels on there?

00:08:30.548 --> 00:08:30.968
Yeah,

00:08:30.973 --> 00:08:31.182
yeah.

00:08:31.658 --> 00:08:31.927
Yep.

00:08:32.048 --> 00:08:35.977
I love, um, I just, why go neutral ever is my opinion.

00:08:35.977 --> 00:08:39.937
So if, if pink or purple or sparkle is available, I'm here for it.

00:08:40.023 --> 00:08:40.383
I dig it.

00:08:40.543 --> 00:08:40.863
I dig it.

00:08:40.868 --> 00:08:41.048
Yeah.

00:08:41.557 --> 00:08:41.738
Yeah.

00:08:41.738 --> 00:08:50.138
So gutsy money, I've, I founded it as a, um, multi-time entrepreneur as you said, and I taught myself bookkeeping several businesses ago.

00:08:50.138 --> 00:08:51.217
And, um.

00:08:51.908 --> 00:09:01.447
Realized how easy it was for a business to get just like wildly out of control without a bookkeeping system in place.

00:09:01.508 --> 00:09:01.628
No.

00:09:01.628 --> 00:09:01.717
Yeah.

00:09:01.748 --> 00:09:05.317
Even though we were making a, you know, the business that I took it over for was making a ton of money.

00:09:05.408 --> 00:09:05.918
Yeah.

00:09:05.977 --> 00:09:09.278
Well, and even like, especially businesses with inventory.

00:09:09.457 --> 00:09:09.758
Yes.

00:09:09.847 --> 00:09:11.498
Or accounts receivable and payable.

00:09:11.503 --> 00:09:11.702
Mm-hmm.

00:09:11.783 --> 00:09:15.822
And you know, the amount of cash in the bank has very little to do with how much money you have.

00:09:16.028 --> 00:09:16.357
Yeah.

00:09:16.418 --> 00:09:16.597
Yeah.

00:09:16.597 --> 00:09:17.857
And a lot of entrepreneurs do that.

00:09:17.857 --> 00:09:18.278
Exactly.

00:09:18.278 --> 00:09:19.388
Bank account bookkeeping.

00:09:19.388 --> 00:09:20.587
So it's like, the money's in the bank.

00:09:20.587 --> 00:09:22.418
I have it to spend, the money's not in the bank.

00:09:22.418 --> 00:09:23.317
I don't have it to spend.

00:09:23.317 --> 00:09:25.807
And you can't make long range decisions like that.

00:09:25.807 --> 00:09:27.607
But we, we do.

00:09:27.638 --> 00:09:31.837
'cause, you know, there's not like a bookkeeping course that we have to pass to start a business.

00:09:31.898 --> 00:09:31.988
Right.

00:09:31.988 --> 00:09:37.388
So, um, a lot of people find themselves in a cashflow, uh, problematic situation.

00:09:37.418 --> 00:09:37.508
Sure.

00:09:37.748 --> 00:09:39.217
So we, um.

00:09:39.773 --> 00:09:46.163
I'm just really passionate about equipping all founders, but specifically female founders with, um, financial confidence.

00:09:46.192 --> 00:09:56.633
I think there's so much shame I've heard from a lot of women at least, but I think business owners in generally, there's so much shame when one starts a business, kinda like we were talking about before we jumped in here.

00:09:56.692 --> 00:09:58.913
Uh, you know, you start a business and you just have to learn on the fly.

00:09:58.942 --> 00:09:59.182
Yeah.

00:09:59.452 --> 00:10:08.932
And I think somewhere along the way people sometimes get it twisted in their mind that like they should know that and then they feel ashamed and then they don't enroll help because they feel more ashamed.

00:10:08.932 --> 00:10:10.822
And then the, the problem snowballs.

00:10:10.822 --> 00:10:10.883
Yeah.

00:10:10.937 --> 00:10:11.097
Yeah.

00:10:11.097 --> 00:10:16.673
And so yeah, we're we, you know, all my marketing and this is truly the approach of me and my team.

00:10:16.673 --> 00:10:19.072
Like there is no shaming, there is no dumb question.

00:10:19.072 --> 00:10:20.932
There is no expectation that you know this.

00:10:20.932 --> 00:10:22.072
We are here to educate.

00:10:22.102 --> 00:10:22.222
Yeah.

00:10:22.582 --> 00:10:25.373
And also actually help with the, with the numbers.

00:10:25.373 --> 00:10:25.462
One

00:10:25.462 --> 00:10:36.413
of the reasons we vibe so well in our Zoom now like three months ago or something when we connected was, you know, I think, I dunno if I shared it with you, but our motto at Loco Think Tank is ask of your need and share of your abundance.

00:10:36.623 --> 00:10:37.342
Oh, I love that.

00:10:37.552 --> 00:10:37.673
Yes.

00:10:37.677 --> 00:10:45.293
And so, you know, revealing those needs to a group of fellow entrepreneurs that takes some courage and it's good for you.

00:10:45.472 --> 00:10:45.773
Yeah.

00:10:45.863 --> 00:10:57.682
Uh, and if you can share your abundance, you know, we love having bookkeeping business owners in our chapters'cause they know a lot about financials and balance sheet management and the things that too many businesses don't get.

00:10:58.552 --> 00:10:59.273
Upskilled enough.

00:10:59.692 --> 00:10:59.993
Yeah.

00:11:00.263 --> 00:11:00.413
Yeah.

00:11:00.413 --> 00:11:01.043
You're absolutely right.

00:11:01.043 --> 00:11:04.163
So I love that you focus on the education element as well.

00:11:04.163 --> 00:11:07.942
Do you worry about running yourself out of, out of business, uh, opportunities?

00:11:08.633 --> 00:11:16.013
No, because we literally have a service that's a financial health check, and we will do it for whatever period of time it is up to a year.

00:11:16.013 --> 00:11:26.302
And we, we look through their books and we provide them a full report of everything that's out of compliance, inaccurate, um, not aligned with best bookkeeping practices might be a concern in the future.

00:11:26.302 --> 00:11:28.673
We literally give them the whole report and we say, this is yours.

00:11:29.092 --> 00:11:31.432
You can price shop this, you can do it yourself.

00:11:31.432 --> 00:11:32.452
You can have us do it.

00:11:32.452 --> 00:11:35.302
And almost every person has us do it.

00:11:35.393 --> 00:11:35.543
Yeah.

00:11:35.543 --> 00:11:35.552
Yeah.

00:11:36.023 --> 00:11:41.753
Um, I think they appreciate the transparency, but nobody other than bookkeepers wants to do bookkeeping.

00:11:42.413 --> 00:11:42.663
Like, like

00:11:43.253 --> 00:11:45.562
let's just, that's like, it's kinda like job security, right.

00:11:45.562 --> 00:11:47.153
Like garbage bed too.

00:11:47.182 --> 00:11:47.482
You know?

00:11:47.572 --> 00:11:50.363
Nobody else really wants to, nobody wants to be a garbage guy.

00:11:50.513 --> 00:11:50.812
Yeah.

00:11:50.842 --> 00:11:53.182
Um, so yeah, it's, it's work definitely.

00:11:53.423 --> 00:11:56.062
Um, and if you love numbers and you love.

00:11:56.783 --> 00:11:57.682
Smart numbers.

00:11:57.893 --> 00:11:57.982
Mm-hmm.

00:11:58.222 --> 00:12:05.423
You know, there's a, a lot of joy to be found, and especially in the helping of people reach those milestones and, you know, yes.

00:12:05.692 --> 00:12:14.633
For your, in your case, take a business that's been struggling financially that wonders how in the world they're gonna pay you on top of everything else.

00:12:14.663 --> 00:12:14.722
Yeah.

00:12:15.082 --> 00:12:17.123
And then a year later they're, they're doing well.

00:12:17.332 --> 00:12:17.722
Yes.

00:12:17.753 --> 00:12:23.332
You know, and through smart decisions and, and, and all that goes with it.

00:12:23.452 --> 00:12:23.753
Right?

00:12:23.842 --> 00:12:24.113
Yeah.

00:12:24.322 --> 00:12:24.562
Yeah.

00:12:24.562 --> 00:12:25.763
It's, it's really rewarding.

00:12:25.763 --> 00:12:28.253
I have a team of bookkeepers who have.

00:12:28.972 --> 00:12:31.523
Been in bookkeeping since before I was an adult.

00:12:31.523 --> 00:12:38.513
So my, my team is extremely experienced and they, like most bookkeepers, they're, they're very focused on the books.

00:12:38.513 --> 00:12:45.143
And I think what's interesting, what's unique about gutsy money and where I get to shine, um, is I'm, I've founded a lot of businesses.

00:12:45.293 --> 00:12:45.352
Yeah.

00:12:45.352 --> 00:12:46.342
I'm boots on the ground.

00:12:46.342 --> 00:12:48.923
I know what it's like to actually run one of these businesses.

00:12:48.923 --> 00:12:51.322
And I also have that marketing business.

00:12:51.322 --> 00:12:51.332
Yeah.

00:12:51.332 --> 00:12:52.673
I was development, I have a marketing agency as well.

00:12:52.673 --> 00:12:53.332
Perspective.

00:12:53.332 --> 00:12:53.903
Exactly.

00:12:53.903 --> 00:12:58.523
So we get to have conversations that go beyond just what the, the balance sheet reflects.

00:12:58.523 --> 00:13:00.952
It's a lot easier to make the books look good if you have enough customers.

00:13:01.013 --> 00:13:01.222
Yeah.

00:13:01.822 --> 00:13:02.753
As it turns out.

00:13:02.754 --> 00:13:02.764
Yep.

00:13:03.248 --> 00:13:03.467
Yep.

00:13:03.832 --> 00:13:06.173
So tell me, when did you start with gutsy money?

00:13:07.942 --> 00:13:09.232
August of 24.

00:13:09.802 --> 00:13:10.822
Oh, so that's newer?

00:13:10.822 --> 00:13:10.883
Yeah.

00:13:11.062 --> 00:13:11.153
Mm-hmm.

00:13:11.452 --> 00:13:12.352
Oh, relatively new.

00:13:12.352 --> 00:13:14.722
And you, how did you find your, your bookkeepers?

00:13:14.722 --> 00:13:16.493
You just said, Hey, I'm cool.

00:13:16.493 --> 00:13:18.352
I've got a pink brand.

00:13:18.352 --> 00:13:20.273
Basically I'm focused on female founders.

00:13:20.857 --> 00:13:21.187
Yeah.

00:13:21.607 --> 00:13:21.967
Really.

00:13:21.967 --> 00:13:22.148
I mean,

00:13:22.148 --> 00:13:22.687
come join my team.

00:13:22.687 --> 00:13:23.107
Truly.

00:13:23.113 --> 00:13:23.462
I, I, I

00:13:23.462 --> 00:13:24.727
mean I think that's a compelling argument.

00:13:24.847 --> 00:13:25.057
Yeah.

00:13:25.057 --> 00:13:34.087
I said, I said Don't send me a cover letter because it's ridiculous that we're still, well, cha BT writes them I'm sure for everyone now, but like, it's silly that we're still doing cover letters.

00:13:34.087 --> 00:13:34.263
I like cover letters.

00:13:34.327 --> 00:13:34.837
You do.

00:13:35.498 --> 00:13:37.057
Flatter will get you everywhere with me.

00:13:37.057 --> 00:13:41.707
And so a letter that says, I think local think tank is so cool and I really wanna be a part of it.

00:13:41.947 --> 00:13:42.217
Okay.

00:13:42.222 --> 00:13:42.582
So matters.

00:13:42.582 --> 00:13:53.528
So you would like my approach then instead of a cover letter, I said check out the website, like really read it and let me know what about the brand or our mission like aligns with you.

00:13:53.618 --> 00:13:54.727
So they did great.

00:13:54.727 --> 00:13:55.778
They, they were very flattering.

00:13:56.077 --> 00:14:00.427
Um, but I, I really did, I only talked to people who I could tell were really passionate about Yeah.

00:14:00.457 --> 00:14:02.168
Supporting small business owners.

00:14:02.168 --> 00:14:03.543
They had skills they wanted to do that kind of work.

00:14:03.543 --> 00:14:03.863
Had skills.

00:14:03.908 --> 00:14:04.207
Yeah.

00:14:04.238 --> 00:14:08.317
I mean there's a big difference between someone who's worked in an accounting department for a corporate.

00:14:09.427 --> 00:14:09.908
Company.

00:14:09.908 --> 00:14:10.087
Totally.

00:14:10.087 --> 00:14:15.758
And someone who's actually worked with small business owners and understands the very real fear of like, am I gonna make payroll this month?

00:14:15.788 --> 00:14:16.413
Yeah, yeah, yeah.

00:14:16.837 --> 00:14:17.077
So that's,

00:14:17.077 --> 00:14:19.028
and every time you increase payroll, you're like, oh, damn.

00:14:19.273 --> 00:14:19.493
Yep.

00:14:19.802 --> 00:14:21.692
Grow enough to gotta get my the line, this guy.

00:14:21.753 --> 00:14:21.972
Yep,

00:14:22.327 --> 00:14:22.687
yep.

00:14:23.288 --> 00:14:23.888
Well that's cool.

00:14:23.977 --> 00:14:27.052
Um, and you remote team, I guess, probably.

00:14:27.052 --> 00:14:27.373
Mm-hmm.

00:14:27.452 --> 00:14:29.227
That's probably the way to do it these days.

00:14:29.227 --> 00:14:33.278
With that kind of work, how do like in that kind of setting, I guess it's like.

00:14:34.717 --> 00:14:39.548
Dropbox or some other kind of secure file stuff, or maybe there's financial industry specific stuff

00:14:39.548 --> 00:14:40.148
that Yes, there is.

00:14:40.148 --> 00:14:40.327
Yeah.

00:14:40.327 --> 00:14:45.128
I have a, I have a, I use Financial Sense, which is a, um, very industry specific platform.

00:14:45.128 --> 00:14:50.677
It has the highest level of security available on the internet, and, um, it has all the functions I need.

00:14:50.677 --> 00:14:54.697
So I, I basically do all of my billing, all my client management through there.

00:14:54.758 --> 00:14:54.878
Yeah.

00:14:54.908 --> 00:14:57.427
All of our document, um, retrieval from clients.

00:14:57.488 --> 00:14:57.932
Yeah, document portals, kind of stuff like that.

00:14:57.932 --> 00:14:58.298
Yeah, everything.

00:14:58.298 --> 00:15:02.107
And then it, and then it integrates with QuickBooks, which is most of our clients are on QuickBooks.

00:15:02.437 --> 00:15:02.807
Gotcha, gotcha.

00:15:03.278 --> 00:15:05.378
So pretty easy, really relatively straightforward.

00:15:05.378 --> 00:15:08.253
Your team is just logging in and then here's my stuff kind of thing.

00:15:08.253 --> 00:15:08.413
Yep.

00:15:08.498 --> 00:15:08.707
Yeah.

00:15:08.707 --> 00:15:10.447
And we have an internal team chat through there.

00:15:10.508 --> 00:15:21.217
We also have other platforms, but I try to keep my tech stack low because some of my, um, bookkeepers have their own freelance clients, which is totally fine by me.

00:15:21.217 --> 00:15:24.097
I'll never get in the way of someone else's ability to earn income.

00:15:24.097 --> 00:15:28.207
And so, um, you know, one of them said at one point to me, she's like, I have like 20.

00:15:28.658 --> 00:15:34.207
Platforms that I have to check into with email and communications and all of this.

00:15:34.207 --> 00:15:40.177
And so I really saw that as an opportunity and requirement for me to streamline my tech stack.

00:15:40.207 --> 00:15:40.298
Mm-hmm.

00:15:40.538 --> 00:15:42.727
So I have, I've really streamlined it.

00:15:42.727 --> 00:15:43.898
Everything's pretty centralized.

00:15:44.168 --> 00:15:44.258
Cool.

00:15:44.258 --> 00:15:44.437
Yeah.

00:15:44.437 --> 00:15:44.447
Yeah.

00:15:44.888 --> 00:15:46.148
And how do clients find you?

00:15:47.227 --> 00:15:54.038
I get a lot of clients off of, um, Facebook groups, people who are looking, I, people who are looking for services.

00:15:54.038 --> 00:15:57.697
And then I get a lot of referrals from existing clients.

00:15:57.937 --> 00:15:59.227
I have a pretty big network.

00:15:59.227 --> 00:16:04.057
I've lived in 5, 5, 5 or six different states.

00:16:04.597 --> 00:16:06.607
And I, um.

00:16:07.013 --> 00:16:16.312
I am one of what Malcolm Gladwell calls a, I always say super spreader, which is not the term super connector, not super spreader, but that's always what comes to my mind.

00:16:16.312 --> 00:16:16.403
Right.

00:16:16.403 --> 00:16:16.942
Super connector.

00:16:16.942 --> 00:16:21.472
So I, I sort of just collect people, um, everywhere I go and I have,

00:16:21.503 --> 00:16:23.993
they become kinda your ambassador in that market and

00:16:24.533 --> 00:16:25.253
people trust me.

00:16:25.253 --> 00:16:31.552
And so they look generally, whatever I'm doing, marketing, you know, screen free revolution, uh, gutsy money, people tend to refer to me.

00:16:31.552 --> 00:16:33.592
So I haven't actually ever done any advertising.

00:16:33.592 --> 00:16:36.352
I've done no paid acquisition for leads as of now.

00:16:36.503 --> 00:16:37.373
I find that interesting.

00:16:37.373 --> 00:16:44.092
And so you're going into like Facebook business groups and things like that and just kind like watching the message board mm-hmm.

00:16:44.332 --> 00:16:48.413
To see who needs help with that and making sure you post once, well, hey, remember we do this and stuff.

00:16:48.562 --> 00:16:48.653
Yep.

00:16:49.013 --> 00:16:51.143
That's so, uh, smart.

00:16:51.143 --> 00:16:51.773
I'm sure.

00:16:52.133 --> 00:16:54.322
Um, I use Facebook marketplace.

00:16:54.727 --> 00:16:55.357
Mostly

00:16:56.557 --> 00:16:57.248
buying or selling?

00:16:57.488 --> 00:17:02.888
Uh, well buying, most recently we bought my wife a 2009 Porsche Cayenne

00:17:03.398 --> 00:17:04.208
off a marketplace.

00:17:04.292 --> 00:17:04.583
Nice.

00:17:04.653 --> 00:17:04.942
Yeah.

00:17:04.942 --> 00:17:08.798
And in a really nice condition, pretty blue with, uh, kind of a camel interior.

00:17:10.117 --> 00:17:11.498
Oh, I, my Audi has a camel interior.

00:17:11.522 --> 00:17:11.863
I'm all

00:17:11.863 --> 00:17:12.222
about that

00:17:12.222 --> 00:17:12.343
life.

00:17:12.413 --> 00:17:12.702
Yeah.

00:17:12.702 --> 00:17:12.938
I It's

00:17:12.938 --> 00:17:13.417
awesome.

00:17:13.478 --> 00:17:23.857
It's, you know, it's an older car and so it's, you know, risk of repairs and stuff, but it's, you know, a whatever 15-year-old car that was$75,000 15 years ago.

00:17:23.887 --> 00:17:23.948
Yeah.

00:17:23.948 --> 00:17:24.847
So it was pretty nice.

00:17:24.853 --> 00:17:24.982
Mm-hmm.

00:17:25.067 --> 00:17:27.577
And it's still pretty nice'cause it, that's how they build it.

00:17:27.728 --> 00:17:28.657
Oh, they're so comfortable.

00:17:28.657 --> 00:17:29.438
So's awesome.

00:17:29.438 --> 00:17:29.587
Yeah.

00:17:29.827 --> 00:17:30.607
I love marketplace.

00:17:30.698 --> 00:17:32.528
Um, yeah, the Facebook groups is amazing.

00:17:32.528 --> 00:17:36.397
And I think what's helpful about that is that somebody's asking, right?

00:17:36.428 --> 00:17:36.488
Yeah.

00:17:36.502 --> 00:17:36.663
Yeah.

00:17:36.698 --> 00:17:45.688
So I'm not like coming at people, I see a lot of other people and, and no hate, but I see a lot of other people who are like, who do a post in the group, you know, and they're like, here's what I offer, da, da, da.

00:17:46.508 --> 00:17:49.298
When you're in a Facebook group with 30,000 other people, no one's read.

00:17:49.327 --> 00:17:50.288
No one's looking at that.

00:17:50.317 --> 00:17:50.407
Yeah.

00:17:50.407 --> 00:17:53.377
So I just wait for someone to actually ask for help and I offer it.

00:17:53.377 --> 00:18:04.567
And, you know, people hit my website probably of the, I think my percentage of people who convert and actually book a call is like 10% of the people who hit my website.

00:18:04.567 --> 00:18:12.248
But when they book a call, they're almost every single one of them works with me because my branding is so you already figured out who you server is.

00:18:12.248 --> 00:18:14.347
They know that they want what I've got or they don't.

00:18:14.347 --> 00:18:14.948
And that's great

00:18:15.127 --> 00:18:15.218
either

00:18:15.218 --> 00:18:15.488
way.

00:18:15.637 --> 00:18:16.448
Yeah, that's really cool.

00:18:16.657 --> 00:18:26.887
I had a, a call today actually, uh, uh, one of those rare out of the blues and, and he said he just, he used chat GPT to look up, you know, business groups in Fort Collins.

00:18:27.008 --> 00:18:27.307
Yes.

00:18:27.397 --> 00:18:28.028
I was like, sweet.

00:18:28.567 --> 00:18:28.897
Good.

00:18:29.018 --> 00:18:29.377
That's so cool.

00:18:29.647 --> 00:18:31.417
I'm glad that chat has recommended me.

00:18:31.417 --> 00:18:39.667
You know, I have been around for a while and, uh, hopefully that continues, but, but I don't think, like you could probably tell me, is there people looking for.

00:18:40.252 --> 00:18:42.143
Business peer advisory groups.

00:18:42.278 --> 00:18:47.242
You, you said you go into a mastermind here in Fort Collins, uh, even this week, but

00:18:47.722 --> 00:18:48.083
yeah.

00:18:48.113 --> 00:18:50.303
Do people ask for that in those kinds of forms?

00:18:50.813 --> 00:18:50.873
Um,

00:18:51.202 --> 00:18:53.603
because most people I welcome to local Think Tank.

00:18:53.603 --> 00:18:56.363
Never heard of peer advisory until I tell what it's all about.

00:18:57.232 --> 00:19:03.053
Ah, I come from a personal development background, so like mastermind and, and peer groups and things like that.

00:19:03.053 --> 00:19:03.893
It's sort of,

00:19:04.073 --> 00:19:04.823
you've been around forever.

00:19:04.823 --> 00:19:05.182
Yeah.

00:19:05.242 --> 00:19:05.482
Yeah.

00:19:05.482 --> 00:19:10.252
It's hard for me to, to guess at what the general populace feels about it.

00:19:10.732 --> 00:19:10.972
Um,

00:19:11.002 --> 00:19:15.923
well, and like your client base was a good example, uh, but you're probably evangelizing different.

00:19:16.988 --> 00:19:21.127
Groups and masterminds and things, development opportunities even for your clients.

00:19:21.428 --> 00:19:22.673
Yeah, I, I read

00:19:22.673 --> 00:19:22.952
you right?

00:19:23.077 --> 00:19:24.367
I like to connect people.

00:19:24.373 --> 00:19:24.553
Yeah.

00:19:24.557 --> 00:19:24.728
Yeah.

00:19:24.728 --> 00:19:27.637
I'm a big, I've got, you know, podcasts I've been on.

00:19:27.637 --> 00:19:33.038
I'm always sending guests to them or sending podcast episodes to people that I think are relevant.

00:19:33.038 --> 00:19:39.548
I love nothing more than when someone in my world connects with someone else in my world, and it's a positive outcome for both of them.

00:19:39.548 --> 00:19:39.667
Yeah.

00:19:39.667 --> 00:19:42.548
That is just like, I get, I get my kicks on that.

00:19:42.548 --> 00:19:42.758
So

00:19:43.057 --> 00:19:51.397
what would you say are some of the, the biggest mistakes that, uh, not just your clients, but, but business owners have in that financial realm?

00:19:52.057 --> 00:19:54.397
Like is it just lack of anything or they Yeah,

00:19:54.428 --> 00:19:55.298
I mean, avoidance.

00:19:55.478 --> 00:19:55.597
Yeah,

00:19:55.597 --> 00:19:56.228
definitely.

00:19:56.258 --> 00:19:56.528
Yeah.

00:19:56.528 --> 00:20:04.387
Avoid, when it becomes confusing, it's, you know, you know what it's like sweep it under the rug, stupid, like 50 hats metaphor.

00:20:04.387 --> 00:20:05.617
That's unfortunately so true.

00:20:05.617 --> 00:20:05.798
Yeah.

00:20:05.798 --> 00:20:06.938
You just, they just ignore it.

00:20:06.968 --> 00:20:09.577
Um, the, uh, sort of.

00:20:10.147 --> 00:20:26.137
Feeling like they, this is what resonated for me and why I began working with women coaches is if you go on Instagram and they, Instagram knows you're a business owner, you are gonna be flooded by all these coaches who are like, Hey, I built a a program.

00:20:26.438 --> 00:20:31.478
Just do my program and in one month you'll be working 10 hours a week and you'll be making six figures.

00:20:31.478 --> 00:20:32.198
You know that crap.

00:20:32.198 --> 00:20:36.127
And it's just, it's not, it's like, well, maybe it worked for you, maybe and monkeys

00:20:36.127 --> 00:20:36.813
might fly outta my butt.

00:20:36.813 --> 00:20:37.252
Exactly.

00:20:37.442 --> 00:20:38.587
It's a, it's a load of crap.

00:20:38.587 --> 00:20:45.067
And so after seeing business owners being targeted by that, which feels really good to the nervous system, right?

00:20:45.067 --> 00:20:47.317
'cause it's like, oh yes, just teach me everything.

00:20:47.317 --> 00:20:47.813
I don't know.

00:20:49.048 --> 00:20:52.708
Um, I got really angry because I'm like, that doesn't mean sh shit.

00:20:52.968 --> 00:20:54.268
If you don't, we mark

00:20:54.387 --> 00:20:54.508
em all

00:20:54.708 --> 00:20:55.867
explicit on Yeah, perfect.

00:20:55.867 --> 00:20:58.212
That doesn't mean shit if you don't have a financial foundation.

00:20:58.212 --> 00:21:01.512
Impossible if you, if you don't know what your cash flow, if you're not managing your cash flow.

00:21:01.573 --> 00:21:01.752
Yeah.

00:21:01.752 --> 00:21:09.462
It doesn't matter what SY system you have, you're gonna go outta business and 50% of small businesses close within five years due to cash flow issues.

00:21:09.492 --> 00:21:09.522
Okay.

00:21:09.522 --> 00:21:17.413
So, um, so I think ignoring it and then over-investing in, um, trying to combat, uh.

00:21:18.458 --> 00:21:22.958
Oh, what is it when you don't, um, when you don't really think you belong.

00:21:23.678 --> 00:21:23.708
Mm.

00:21:23.708 --> 00:21:25.748
Like the imitation syndrome or whatever.

00:21:25.807 --> 00:21:25.837
Uh,

00:21:25.837 --> 00:21:26.107
yeah.

00:21:26.137 --> 00:21:26.708
What, why?

00:21:26.708 --> 00:21:27.968
I always forget what the phrase is.

00:21:27.972 --> 00:21:28.542
Imposter syndrome.

00:21:28.548 --> 00:21:29.137
Imposter syndrome.

00:21:29.137 --> 00:21:29.827
Thank you so much.

00:21:29.827 --> 00:21:30.008
Yeah.

00:21:30.008 --> 00:21:44.768
So in overinvesting, in expensive platforms to combat imposter syndrome, only to find out that like, that's just filling a hole that is bottomless until you actually patch the bottom and you really decide, look, I started this business, I believe in myself, or I don't.

00:21:44.803 --> 00:21:45.022
Yep.

00:21:45.397 --> 00:21:46.837
Um, so I see that a lot.

00:21:46.837 --> 00:21:55.028
I'll come in and look at the books and I'm like, oh, we had a lot of money Go out the door to these systems that you're a, not using, and B, like you didn't need them.

00:21:55.238 --> 00:21:55.778
You were good.

00:21:55.778 --> 00:21:56.917
It's gym membership season right now.

00:21:56.948 --> 00:21:57.097
Yeah.

00:21:57.248 --> 00:21:57.907
Yeah, exactly.

00:21:58.478 --> 00:21:59.798
Oh, I would've owed a Jim.

00:21:59.798 --> 00:22:00.528
I just feel like that's.

00:22:00.847 --> 00:22:02.077
It's so much

00:22:02.077 --> 00:22:02.228
money.

00:22:02.228 --> 00:22:05.768
The, uh, the Battle on B had a, uh, post the other day that made me chuckle.

00:22:05.768 --> 00:22:09.607
It was, uh, planet Fitness to offer a convenient two week membership.

00:22:09.698 --> 00:22:10.958
Just for New Year's.

00:22:11.232 --> 00:22:14.557
Yeah, yeah.

00:22:14.557 --> 00:22:16.807
'cause it's basically how much you'll use it, but you'll pay for the whole year.

00:22:16.807 --> 00:22:18.038
'cause they make it so hard to cancel.

00:22:18.038 --> 00:22:18.097
Yeah.

00:22:18.127 --> 00:22:21.548
Tell me about some of the, uh, uh, clients that you have.

00:22:21.577 --> 00:22:22.028
You have.

00:22:22.298 --> 00:22:24.367
Service businesses, mostly retail.

00:22:24.367 --> 00:22:27.847
What's, what's the, like, who gets drawn to your brand in particular?

00:22:28.087 --> 00:22:31.298
Almost exclusively service-based and, um, businesses.

00:22:31.298 --> 00:22:32.948
We have a lot of interior designers.

00:22:32.948 --> 00:22:35.857
That's one of our, our niche niches.

00:22:35.857 --> 00:22:36.067
Yeah.

00:22:36.067 --> 00:22:39.637
And we have good referral partners in there, so we, it's just sort of continues.

00:22:39.698 --> 00:22:42.998
Um, so yeah, interior designers, real estate, construction.

00:22:43.327 --> 00:22:47.167
I tend to focus on the areas I have experience in.

00:22:47.173 --> 00:22:47.563
Mm-hmm.

00:22:47.647 --> 00:22:50.258
So obviously I had a coaching screen solution.

00:22:50.258 --> 00:22:51.637
It's basically a coaching business.

00:22:51.998 --> 00:22:53.347
I had a marketing agency.

00:22:53.347 --> 00:22:56.948
I, my dad builds as a residential home builder and met youth.

00:22:56.948 --> 00:22:58.042
I Okay, so you grew up in I was a construc.

00:22:58.778 --> 00:22:59.107
Yeah.

00:22:59.107 --> 00:23:02.708
So, um, so yeah, so I just sort of started with what I know.

00:23:02.827 --> 00:23:06.758
Um, but we tend to attract a lot of sort of two.

00:23:07.462 --> 00:23:09.143
Two types of clientele.

00:23:09.143 --> 00:23:11.903
Brand new people who they just want a foundation in place.

00:23:11.903 --> 00:23:12.353
Somebody needs to do

00:23:12.577 --> 00:23:12.698
the,

00:23:12.803 --> 00:23:13.823
and then a training.

00:23:13.823 --> 00:23:14.093
Yeah.

00:23:14.093 --> 00:23:17.843
And then they're gonna go do their books for a while until they grow enough to have us take them over.

00:23:17.847 --> 00:23:17.938
So.

00:23:17.938 --> 00:23:18.178
Oh, really?

00:23:18.182 --> 00:23:18.682
So you get

00:23:18.682 --> 00:23:19.252
em set up mm-hmm.

00:23:19.252 --> 00:23:23.333
With the subscriptions and the softwares, and you're like, here's how you do debits and

00:23:23.393 --> 00:23:24.022
here's how you do it.

00:23:24.022 --> 00:23:27.502
And then we have like a review, you know, sort of like we check in quarterly.

00:23:27.502 --> 00:23:27.532
Oh, that's so.

00:23:27.887 --> 00:23:29.327
And just help them until they grow enough.

00:23:29.327 --> 00:23:33.798
It was big when, when I was finally able to let Jill go as our bookkeeper, my wife.

00:23:33.917 --> 00:23:34.008
Mm-hmm.

00:23:34.518 --> 00:23:37.367
Which she has no background in bookkeeping and not very much interest.

00:23:37.367 --> 00:23:40.397
So when we could finally hire a professional bookkeeper, it was a big deal.

00:23:40.458 --> 00:23:41.147
It is a big deal.

00:23:41.208 --> 00:23:41.448
Yeah.

00:23:41.448 --> 00:23:42.167
And it's really exciting.

00:23:42.167 --> 00:23:48.948
But I think for people they, I think they have a sense, which is entirely true of if I don't get this right at the very beginning, it's just gonna snowball.

00:23:48.948 --> 00:23:48.958
Totally.

00:23:49.157 --> 00:23:49.337
Totally.

00:23:49.337 --> 00:23:55.343
And so, um, I love, uh, you know, that's not the biggest part of our, our revenue, but it is where my heart is Yeah.

00:23:55.403 --> 00:23:56.958
Is getting new business owners our out Well,

00:23:56.958 --> 00:23:57.048
and

00:23:57.048 --> 00:23:57.137
they're

00:23:57.137 --> 00:23:58.423
probably hyper loyal besides

00:23:58.788 --> 00:23:59.057
Yeah.

00:23:59.208 --> 00:23:59.478
Yeah.

00:23:59.478 --> 00:23:59.837
They are.

00:23:59.837 --> 00:24:05.837
And they're so grateful and I'm so excited to, you know, to hear about their business and to hear what led them.

00:24:05.837 --> 00:24:07.188
They're so close to their why.

00:24:07.278 --> 00:24:07.577
Yeah.

00:24:07.577 --> 00:24:08.448
If they've just founded it.

00:24:08.448 --> 00:24:08.718
Right.

00:24:08.718 --> 00:24:10.127
And they're passionate and Yeah.

00:24:10.307 --> 00:24:16.038
I was thinking to myself, uh, that this feels like a, a longer term business, most likely for you.

00:24:16.038 --> 00:24:16.097
Yeah.

00:24:16.127 --> 00:24:20.417
Whether or not you're always in the weeds doing the delivery of services, but.

00:24:21.653 --> 00:24:23.873
Your clients are signing up for a long-term relationship, kind of.

00:24:24.083 --> 00:24:24.593
Yeah, they are.

00:24:24.682 --> 00:24:25.012
Yeah.

00:24:25.192 --> 00:24:30.442
I've, I mean, I've had my marketing agency for 16 years.

00:24:30.502 --> 00:24:30.772
Okay.

00:24:30.982 --> 00:24:31.972
So it's that's a good

00:24:31.972 --> 00:24:32.452
long stretch

00:24:32.452 --> 00:24:32.573
too.

00:24:32.633 --> 00:24:32.903
Yeah.

00:24:32.903 --> 00:24:34.103
And I was doing other things.

00:24:34.103 --> 00:24:37.282
Sometimes, sometimes I scaled it back to more of a freelance thing.

00:24:37.282 --> 00:24:46.133
Sometimes I scaled it up and had teams and so, but I've had it for a long time and I am, I'm very clear that I am ready to be done with marketing, even though it'll always be a part of me.

00:24:46.133 --> 00:24:46.702
And so I, yeah.

00:24:46.702 --> 00:24:54.712
Gutsy money is really what I see being, I, I have evolutions planned for it, but I intend to, to be doing it for a long time.

00:24:54.718 --> 00:24:54.738
You

00:24:54.738 --> 00:24:55.942
must be older than you look also,

00:24:56.603 --> 00:24:57.113
I'm 40.

00:24:57.202 --> 00:24:57.833
Okay.

00:24:58.192 --> 00:24:58.373
Just

00:24:58.373 --> 00:24:58.762
barely.

00:24:58.762 --> 00:24:59.212
Definitely.

00:24:59.212 --> 00:25:04.643
Then, uh, well, if a 16-year-old marketing agency, uh, you, you know, you couldn't be 14 when you founded that.

00:25:04.647 --> 00:25:05.137
Correct.

00:25:05.307 --> 00:25:06.682
Thank you.

00:25:06.682 --> 00:25:06.702
And Correct.

00:25:07.403 --> 00:25:08.542
And you're a mom too.

00:25:08.548 --> 00:25:08.778
Mm-hmm.

00:25:08.958 --> 00:25:10.913
You've had a just turned eight.

00:25:10.942 --> 00:25:11.242
Yes.

00:25:11.242 --> 00:25:12.173
You mentioned before you came

00:25:12.173 --> 00:25:14.843
on, I'm, I'm getting in trouble when I still say seven, so I have to be Yes.

00:25:14.843 --> 00:25:15.923
She just turned eight.

00:25:15.923 --> 00:25:16.222
She.

00:25:17.107 --> 00:25:17.857
Amazing.

00:25:17.857 --> 00:25:22.087
She is, she's the reason I have stuck with entrepreneurship.

00:25:22.178 --> 00:25:33.998
Um, I have majority custody of her and there is just, I don't know how I would've done it if I had to be somewhere, you know, eight to five every single day with no flexibility.

00:25:34.002 --> 00:25:34.222
Yeah.

00:25:34.567 --> 00:25:34.778
Yeah.

00:25:35.258 --> 00:25:41.182
That's one of the things we've had as a cultural element, even of our staff here at Local Think tank is like.

00:25:41.843 --> 00:25:43.492
You know, your mama needs a ride to the airport.

00:25:44.002 --> 00:25:45.232
Go give her a ride to the airport.

00:25:45.232 --> 00:25:47.663
Like we can figure that out, you know?

00:25:47.663 --> 00:25:54.623
And, uh, because of that, you know, I've, I've Ava's here, she actually went into retirement, uh, from Loco.

00:25:54.623 --> 00:25:56.512
We hired a new producer recently.

00:25:56.903 --> 00:25:57.083
Oh, cool.

00:25:57.113 --> 00:25:59.093
And then gave a trainer all up and stuff.

00:25:59.303 --> 00:26:02.752
And then she took a radio job that was exclusive and.

00:26:03.192 --> 00:26:06.823
Left and so Ava's, uh, here back in the saddle.

00:26:06.823 --> 00:26:06.883
Yeah.

00:26:06.883 --> 00:26:09.583
We think we got the next, uh, phase figured out.

00:26:09.583 --> 00:26:15.762
But um, I'm just really thankful for her to make space for the loco experience.

00:26:15.792 --> 00:26:16.123
Yeah.

00:26:16.123 --> 00:26:16.542
Oh yeah.

00:26:16.542 --> 00:26:17.472
She's, she's a gem.

00:26:17.472 --> 00:26:26.863
She's been great and, and yeah, that loyalty, I mean, I think how cool that she got to go try on some new things and really got to come back with true choice of I wanna be here.

00:26:27.192 --> 00:26:33.222
Um, but I'm sure your flexibility for life, human treating her like a human is one of the reasons she wanted to come back.

00:26:33.228 --> 00:26:34.157
Yeah, I would say so.

00:26:34.452 --> 00:26:34.573
Yeah.

00:26:34.573 --> 00:26:44.323
She can chime through the wall if she wants to, but, uh, so, um, let's go to, if you don't mind, should we go to, well, I'll give you a choice.

00:26:44.323 --> 00:26:51.222
Should we go to Little General Lee or do you want to go to that first entrepreneurial enterprise first?

00:26:51.343 --> 00:26:52.478
Well, those would align'cause the.

00:26:53.107 --> 00:26:57.998
The first one was a house sitting and pet sitting business when I was 15.

00:26:58.657 --> 00:26:59.288
So, okay,

00:26:59.438 --> 00:27:00.847
let's go, let's go even further back.

00:27:00.847 --> 00:27:00.877
Okay.

00:27:00.877 --> 00:27:03.488
Let's go to, uh, let's go to 8-year-old.

00:27:03.847 --> 00:27:07.478
Oh, generally, so same, same age as your daughter now.

00:27:08.107 --> 00:27:16.028
It's really interesting'cause that's, I, I think that's when, I rarely remember, that's what I, the earliest age that I really remember of what the experience was.

00:27:16.028 --> 00:27:17.528
Of like being, being me.

00:27:17.617 --> 00:27:17.887
Yeah.

00:27:18.127 --> 00:27:18.337
Yeah.

00:27:18.337 --> 00:27:18.347
Yeah.

00:27:18.347 --> 00:27:18.692
I was eight.

00:27:19.028 --> 00:27:20.228
I go back to about five.

00:27:20.617 --> 00:27:20.678
Wow.

00:27:20.678 --> 00:27:22.417
Those first years of kindergarten and first grade.

00:27:22.417 --> 00:27:23.557
I still have a lot of memories.

00:27:23.647 --> 00:27:26.048
Like I remember the election in 80.

00:27:26.468 --> 00:27:27.488
1980 I think.

00:27:27.518 --> 00:27:28.147
Good for you.

00:27:28.147 --> 00:27:28.778
Stuff like that.

00:27:29.468 --> 00:27:31.688
Um, but that's understandable.

00:27:31.688 --> 00:27:34.028
You know, I've forgotten a lot more things than you have to.

00:27:34.448 --> 00:27:34.958
I'm getting old.

00:27:36.337 --> 00:27:37.748
So where were you at?

00:27:37.897 --> 00:27:39.127
Were you here in Colorado?

00:27:39.188 --> 00:27:42.698
Yeah, we had just, I'm, I was born here and then we had just moved back here.

00:27:42.758 --> 00:27:46.567
Um, so it was fourth grade Southwestern Colorado, down right outside of Durango.

00:27:46.597 --> 00:27:46.837
Okay.

00:27:47.093 --> 00:27:47.768
And, and where

00:27:47.768 --> 00:27:48.548
had you moved to?

00:27:48.817 --> 00:27:49.897
We lived in Michigan.

00:27:50.407 --> 00:27:50.438
Oh.

00:27:50.528 --> 00:27:50.897
So I'd been

00:27:50.897 --> 00:27:52.387
so Colorado to Michigan and then back.

00:27:52.417 --> 00:27:52.928
Yeah.

00:27:53.018 --> 00:27:53.288
Yeah.

00:27:53.288 --> 00:27:57.698
And Colorado's obviously way better, but, uh, it was a really big switch.

00:27:57.698 --> 00:28:06.367
You know, we'd lived in a larger town and I'd gone to a, a, one of the top schools in the state of Michigan and came to a very small town.

00:28:06.367 --> 00:28:09.758
You know, my hometown has 1500 people of.

00:28:10.792 --> 00:28:13.042
Graduated with 36 other kids.

00:28:13.042 --> 00:28:13.492
Yep.

00:28:13.913 --> 00:28:16.087
Um, and then just a, just a different culture.

00:28:16.087 --> 00:28:17.542
And what town is that different culture you sit down by?

00:28:17.542 --> 00:28:18.472
Um, it's called Mancuss.

00:28:18.472 --> 00:28:21.682
It's, no one's really heard of it, if you know where Mesa Verde National Park is.

00:28:21.712 --> 00:28:21.923
Yeah.

00:28:21.923 --> 00:28:21.932
Yeah.

00:28:22.073 --> 00:28:23.242
And you know where Durango is?

00:28:23.248 --> 00:28:24.952
I've been And you drive, I've been through from one to the other.

00:28:24.952 --> 00:28:25.942
And you don't blink.

00:28:26.002 --> 00:28:26.182
Yep.

00:28:26.182 --> 00:28:26.192
Yep.

00:28:26.393 --> 00:28:27.143
You'll see my hometown.

00:28:27.147 --> 00:28:32.633
I've been, my wife and I and some friends are motorcyclists, so I've been around down there quite a bit.

00:28:32.633 --> 00:28:33.008
And that million dollar

00:28:33.008 --> 00:28:33.288
highway.

00:28:33.557 --> 00:28:33.847
Yeah.

00:28:33.952 --> 00:28:36.413
And well in that road that goes kind of almost from the.

00:28:36.893 --> 00:28:39.143
From Mesa Verde up to Telluride.

00:28:39.143 --> 00:28:40.403
Is it the Dolores River?

00:28:40.643 --> 00:28:41.182
Uh, yes.

00:28:41.333 --> 00:28:43.403
So there, the Dolores River Road is a real fun ride.

00:28:43.403 --> 00:28:43.928
I think it goes right.

00:28:43.928 --> 00:28:45.637
It is beautiful past Mancuss too, right there.

00:28:45.893 --> 00:28:47.032
There's like a V there thing.

00:28:47.093 --> 00:28:47.333
Yep.

00:28:47.393 --> 00:28:47.692
Yeah.

00:28:47.782 --> 00:28:47.992
Yeah.

00:28:47.992 --> 00:28:49.403
You kind of skirt around Mancuss.

00:28:49.403 --> 00:28:53.692
And, and Dolores is a similarly sized, um, kind of special little southwestern Colorado

00:28:53.782 --> 00:28:53.873
town.

00:28:53.873 --> 00:28:53.932
Yeah.

00:28:54.292 --> 00:28:55.702
What drives the economies down there?

00:28:56.123 --> 00:28:56.573
Tourism.

00:28:56.813 --> 00:28:57.143
Yeah.

00:28:57.202 --> 00:28:58.462
Even there, like, that's,

00:28:58.583 --> 00:28:58.972
oh yes.

00:28:59.002 --> 00:29:02.423
Like a place where people can live that isn't Durango, so it's a little more affordable.

00:29:02.423 --> 00:29:04.762
But most of them go to Durango for jobs and stuff.

00:29:04.792 --> 00:29:05.032
Yeah.

00:29:05.032 --> 00:29:12.952
I mean there's ranching, there's, you know, there's definitely some other industry, but if not for tourism, I mean, there would be no way to make that.

00:29:12.952 --> 00:29:13.012
And

00:29:13.012 --> 00:29:16.972
what was your, what was your family doing and do you have other siblings as well?

00:29:16.978 --> 00:29:17.633
Yeah, yeah, I do.

00:29:17.633 --> 00:29:20.992
So my dad was in a variety of roles, but always.

00:29:21.008 --> 00:29:25.268
Always in real estate as he was building like that part of his career.

00:29:25.268 --> 00:29:28.538
And then he became a, he was flipping homes back before people were flipping homes,

00:29:28.542 --> 00:29:30.272
like real estate brokerage mostly, but also,

00:29:31.357 --> 00:29:38.198
um, more, more that he was, he had his realtor's license and then he was, he was like buying and selling homes and fixing them up about 10 years before

00:29:38.198 --> 00:29:38.617
Yeah.

00:29:38.708 --> 00:29:39.307
Before that became

00:29:39.307 --> 00:29:39.577
a thing.

00:29:39.577 --> 00:29:39.907
Yep.

00:29:40.268 --> 00:29:40.567
Yep.

00:29:40.567 --> 00:29:41.498
So he did that.

00:29:41.502 --> 00:29:41.712
That's cool.

00:29:41.718 --> 00:29:43.417
And my mom helped him build that business.

00:29:43.417 --> 00:29:48.657
And then he, um, he's a, he's been a residential home builder for a long time.

00:29:48.667 --> 00:29:49.057
Okay.

00:29:49.688 --> 00:29:50.587
Probably 20.

00:29:51.113 --> 00:29:52.192
Years at least.

00:29:52.762 --> 00:29:52.883
Um,

00:29:52.883 --> 00:29:55.313
well there was a lot of building going on down in Southwest Colorado

00:29:55.432 --> 00:29:55.883
enough

00:29:56.063 --> 00:29:56.813
later anyway.

00:29:56.873 --> 00:29:57.232
Yeah.

00:29:57.292 --> 00:29:57.532
Yeah.

00:29:57.532 --> 00:29:59.423
There was enough to To make a living.

00:29:59.423 --> 00:29:59.782
Yeah.

00:29:59.782 --> 00:30:05.603
And then my mom was a homemaker and then she held a variety of part-time jobs to help with the family, and there's.

00:30:05.958 --> 00:30:06.228
Go ahead.

00:30:06.317 --> 00:30:06.498
Yeah,

00:30:06.768 --> 00:30:06.928
just little.

00:30:06.928 --> 00:30:07.097
Little.

00:30:07.097 --> 00:30:08.057
Generally only, or,

00:30:08.298 --> 00:30:15.212
I have three siblings, so I have a brother and a sister, and then later my parents divorced and my dad had a another, so I have a half sister as well.

00:30:15.218 --> 00:30:15.347
Okay.

00:30:15.528 --> 00:30:15.932
Yeah, yeah, yeah.

00:30:16.337 --> 00:30:17.988
And where are you in the rotation?

00:30:17.988 --> 00:30:18.738
I'm the eldest.

00:30:18.798 --> 00:30:19.518
You're the oldest.

00:30:19.518 --> 00:30:19.637
Oh yes.

00:30:19.637 --> 00:30:21.617
So you get to set the stay under.

00:30:21.617 --> 00:30:23.292
Oh, which all the others will be measured.

00:30:23.553 --> 00:30:23.772
Yes.

00:30:24.557 --> 00:30:25.488
Much to their chagrin.

00:30:25.488 --> 00:30:26.508
I'm like, it's not my fault.

00:30:26.512 --> 00:30:26.853
I didn't ask,

00:30:26.857 --> 00:30:28.053
I just got straight A comparing you.

00:30:28.053 --> 00:30:29.208
I, that was a really good girl.

00:30:29.208 --> 00:30:29.597
Sorry.

00:30:31.542 --> 00:30:32.087
Maybe, maybe

00:30:32.807 --> 00:30:32.988
not.

00:30:32.988 --> 00:30:34.248
At least you didn't get caught much.

00:30:34.367 --> 00:30:34.607
Right.

00:30:34.667 --> 00:30:35.748
That seems like your style.

00:30:35.778 --> 00:30:36.107
Yeah.

00:30:36.532 --> 00:30:36.772
Yeah.

00:30:36.778 --> 00:30:44.268
So, uh, talk to me about like, uh, were you sporty, were you play soccer, basketball, anything like that?

00:30:44.268 --> 00:30:48.468
Were you in the, the academic Olympics or the math competitions?

00:30:48.557 --> 00:30:50.508
I loved, I loved learning.

00:30:50.567 --> 00:30:56.057
Um, I, but like many entrepreneurs, the school system wasn't a great fit for me.

00:30:56.057 --> 00:30:56.298
Attention

00:30:56.298 --> 00:30:57.258
span wasn't a,

00:30:57.288 --> 00:30:57.587
yeah,

00:30:57.587 --> 00:30:57.887
super.

00:30:57.893 --> 00:30:59.718
They, they didn't challenge you every day?

00:30:59.718 --> 00:31:00.528
Not even a little bit.

00:31:00.528 --> 00:31:06.012
And I, when I moved there in fourth grade, I was about a year to maybe even two years ahead of the curriculum.

00:31:06.712 --> 00:31:09.113
So you can imagine, yes, just I was a nightmare.

00:31:09.113 --> 00:31:09.442
Really?

00:31:09.442 --> 00:31:09.593
Yes.

00:31:09.593 --> 00:31:16.732
I was like bringing toys and playing in my desk and I would like bring a book and put it in the textbook and read, you know, terror, like talking to other kids

00:31:17.242 --> 00:31:17.663
that read.

00:31:18.742 --> 00:31:19.762
I used to do that.

00:31:19.823 --> 00:31:21.952
I actually hadn't thought about that for years.

00:31:21.952 --> 00:31:24.667
The number of books that I would read inside of my textbook.

00:31:24.667 --> 00:31:29.298
Textbook, I'm reading Stephen King books and stuff, you know, and War and Peace and weird shit like that.

00:31:29.873 --> 00:31:30.262
Yeah.

00:31:30.323 --> 00:31:30.563
Yeah.

00:31:30.563 --> 00:31:39.292
I mean, I don't know if that maybe, it sounds like that was a similar experience for you, but just Yeah, the school system, the pacing of it being led by the, where I was from, not a lot of resources.

00:31:39.292 --> 00:31:43.222
So yeah, we were pacing on the, the most behind student.

00:31:43.252 --> 00:31:45.532
I'm from North Dakota and graduated with a class of five

00:31:45.637 --> 00:31:47.032
Oh oh wow.

00:31:47.087 --> 00:31:47.738
Less than me.

00:31:47.738 --> 00:31:47.897
Yeah.

00:31:47.897 --> 00:31:55.913
And so like we trained, like we did biology one year for the freshmen and the sophomores, and then the next year they did physics for the freshman and the sophomores and rotated.

00:31:56.002 --> 00:31:56.093
Wow, okay.

00:31:56.663 --> 00:31:59.692
And it was the same for like algebra one and something else?

00:31:59.692 --> 00:32:00.772
Trigonometry, I think.

00:32:00.833 --> 00:32:01.282
Yeah.

00:32:01.288 --> 00:32:03.442
Um, so no, it wasn't.

00:32:03.982 --> 00:32:09.053
Highly challenging and, and you know, as such, I dunno, I don't really like being challenged.

00:32:09.053 --> 00:32:09.923
I like coasting anyway.

00:32:09.923 --> 00:32:11.542
So for me it was a better fit.

00:32:13.557 --> 00:32:16.163
I, I don't have much, I don't have, what is it?

00:32:16.163 --> 00:32:17.002
I have zero chill.

00:32:17.153 --> 00:32:19.972
I have, I'm not like type A, like I have to always be busy.

00:32:19.972 --> 00:32:24.893
I'm just very excited about life and I expect life to be just as exciting

00:32:24.923 --> 00:32:25.192
Yeah.

00:32:25.252 --> 00:32:25.702
As I am.

00:32:25.702 --> 00:32:26.153
Excited.

00:32:26.153 --> 00:32:26.212
I

00:32:26.212 --> 00:32:26.423
like that.

00:32:26.458 --> 00:32:26.718
And it,

00:32:27.022 --> 00:32:27.353
I like that.

00:32:27.353 --> 00:32:28.643
We've got a bug on the curtain here.

00:32:28.643 --> 00:32:32.272
Should we get rid of him for the, he's sticky and we'll just leave him.

00:32:32.633 --> 00:32:33.083
He's happy.

00:32:34.482 --> 00:32:35.278
Um, and so.

00:32:36.678 --> 00:32:41.718
Did you graduate high school there too, you said, and, and so off to school somewhere, or what was that path for you?

00:32:41.718 --> 00:32:49.728
Yeah, my junior year I escaped from my, in my opinion at the time, a NA in high school and went to a trade school half the day, so that was great.

00:32:49.728 --> 00:32:49.817
Oh, okay.

00:32:49.817 --> 00:32:52.548
I got to, I was in class with, you know, later in life, adults.

00:32:52.548 --> 00:32:53.508
That was really fun.

00:32:53.508 --> 00:32:56.807
And then my senior year of high school, I did it Fort Lewis College in Durango.

00:32:56.897 --> 00:32:58.157
Oh, Uhhuh, at a concurrent program.

00:32:58.157 --> 00:32:58.968
This was really neat.

00:32:58.968 --> 00:33:05.028
So by the time I left and my whole goal was just get out of the snow, so my heater in my car didn't work.

00:33:06.093 --> 00:33:10.083
My commute over to Fort Lewis every day was like, you know, fully bundled up.

00:33:10.173 --> 00:33:13.772
And so I only applied to colleges in warm weather, um, states.

00:33:13.772 --> 00:33:17.792
And so I ended up at Arizona State University where I have family flex in Phoenix.

00:33:17.792 --> 00:33:18.363
In Phoenix.

00:33:18.367 --> 00:33:18.932
Oh, Phoenix, okay.

00:33:18.932 --> 00:33:19.202
Yep.

00:33:19.202 --> 00:33:19.772
Very warm.

00:33:20.282 --> 00:33:21.873
Oh, university of Northern Arizona is in Flex.

00:33:21.873 --> 00:33:22.083
That's

00:33:22.083 --> 00:33:22.292
it.

00:33:22.323 --> 00:33:22.413
Yeah.

00:33:22.442 --> 00:33:22.712
Yep.

00:33:22.742 --> 00:33:23.222
Exactly.

00:33:23.222 --> 00:33:24.002
And that's a great school.

00:33:24.002 --> 00:33:27.002
But I went to a SU because it would be warm all year round.

00:33:27.123 --> 00:33:27.212
Sure.

00:33:27.212 --> 00:33:28.202
And that was really my qualifi

00:33:28.202 --> 00:33:28.383
flavor.

00:33:29.313 --> 00:33:30.423
Flagstaff just qualified.

00:33:30.423 --> 00:33:31.202
They get snow sometimes.

00:33:31.202 --> 00:33:31.262
Yeah.

00:33:31.323 --> 00:33:31.502
Yep.

00:33:31.653 --> 00:33:32.403
Exactly.

00:33:32.583 --> 00:33:32.883
Yeah.

00:33:32.883 --> 00:33:36.752
So I, I was in Arizona for about 10, 10 ish years.

00:33:36.992 --> 00:33:37.292
Okay.

00:33:37.323 --> 00:33:37.893
Um.

00:33:38.528 --> 00:33:39.218
Total.

00:33:39.428 --> 00:33:39.968
I'm trying to think.

00:33:39.968 --> 00:33:41.018
I've moved so much.

00:33:41.317 --> 00:33:46.387
But yeah, I graduated from there, stayed, built a pretty great network and then I was like, this is sort of soulless.

00:33:46.417 --> 00:33:48.458
'cause at the time it's, it's improved now.

00:33:48.458 --> 00:33:48.488
Well, I started

00:33:48.488 --> 00:33:48.843
a marketing agency down there,

00:33:48.843 --> 00:33:50.468
started a marketing agency Yep.

00:33:50.468 --> 00:33:51.938
For a California based company.

00:33:51.938 --> 00:33:52.178
So I, okay.

00:33:52.867 --> 00:33:54.728
Um, and then, because I was

00:33:54.728 --> 00:33:57.877
Oh, so you like built clients in Arizona, but they did some of the back of the house kind of stuff or?

00:33:57.877 --> 00:33:57.968
Well,

00:33:57.968 --> 00:34:01.387
I, I started with, I've always freelanced in addition to a career.

00:34:01.387 --> 00:34:07.928
So I was working for a California based company and then, um, they taught me digital marketing and then I was like, Hey, I could, I could do this out in the world.

00:34:08.018 --> 00:34:09.487
And so I did concurrently.

00:34:09.487 --> 00:34:09.507
I like

00:34:09.507 --> 00:34:10.722
60 hours a week instead of just 40.

00:34:10.793 --> 00:34:11.402
Yeah, exactly.

00:34:11.432 --> 00:34:11.722
Yeah.

00:34:11.722 --> 00:34:13.208
There, that was the period of my life.

00:34:13.208 --> 00:34:14.077
Work hard, not smart.

00:34:14.137 --> 00:34:17.527
Um, and so I ended up moving to Austin because I was working remotely.

00:34:17.588 --> 00:34:18.007
Um,

00:34:18.367 --> 00:34:18.608
cool.

00:34:18.608 --> 00:34:19.927
Checked out Austin for a bit.

00:34:19.927 --> 00:34:21.097
Came back to Phoenix.

00:34:21.128 --> 00:34:22.177
Went to Portland.

00:34:22.958 --> 00:34:24.788
Came back to Phoenix.

00:34:24.818 --> 00:34:24.907
Yeah.

00:34:24.907 --> 00:34:26.708
You've been looking for the Choice city a little bit.

00:34:26.708 --> 00:34:27.277
Yeah, I have.

00:34:27.277 --> 00:34:27.998
And found it.

00:34:27.998 --> 00:34:30.338
And then you moved to Arvada and haven't found your way back yet.

00:34:30.398 --> 00:34:31.538
Yeah, exactly.

00:34:31.538 --> 00:34:32.887
I gotta come back to Fort Collins.

00:34:32.887 --> 00:34:34.027
It's just the dream here.

00:34:34.027 --> 00:34:34.327
It's.

00:34:34.702 --> 00:34:39.112
Such, it's big enough that I don't ever feel claustrophobic, like the small town I grew up in.

00:34:39.112 --> 00:34:39.293
Yeah,

00:34:39.297 --> 00:34:39.307
yeah.

00:34:39.592 --> 00:34:42.322
But small enough that it just always feels like a community.

00:34:42.353 --> 00:34:42.682
Yeah.

00:34:42.862 --> 00:34:43.523
I agree with that.

00:34:43.583 --> 00:34:54.708
My wife and I lived in Colorado Springs for a couple few years, and I described that as like seven different communities that don't really like each other, but they live adjacent to each other, you know?

00:34:54.862 --> 00:34:59.003
And so Fort Collins just has a much more, you know, United vibe.

00:34:59.032 --> 00:34:59.092
Yeah.

00:34:59.483 --> 00:35:00.682
You've lived in Colorado Springs?

00:35:00.682 --> 00:35:00.742
Uh,

00:35:01.012 --> 00:35:04.163
no, but I have a cousin who grew up there and I spent enough time there.

00:35:04.163 --> 00:35:05.333
That's the perfect description.

00:35:07.282 --> 00:35:08.123
So, yeah.

00:35:08.123 --> 00:35:08.572
So yeah.

00:35:08.572 --> 00:35:10.523
Anyway, welcome, uh, back to Fort Collins.

00:35:10.523 --> 00:35:12.472
We'll predict that for your future here.

00:35:12.472 --> 00:35:13.012
That's what I'm hoping.

00:35:13.012 --> 00:35:15.083
Maybe real estate prices isn't a bad bounces.

00:35:15.083 --> 00:35:17.543
And, uh, find a great one up here.

00:35:17.547 --> 00:35:17.867
Right.

00:35:18.112 --> 00:35:18.652
That's the goal.

00:35:18.682 --> 00:35:18.862
Thank you.

00:35:18.862 --> 00:35:21.983
So, so you Austin a or Arizona?

00:35:21.983 --> 00:35:22.972
Austin what?

00:35:23.032 --> 00:35:23.588
Yeah, Portland.

00:35:23.668 --> 00:35:23.708
Portland.

00:35:23.713 --> 00:35:24.262
Portland.

00:35:24.262 --> 00:35:24.592
Yeah.

00:35:24.623 --> 00:35:27.472
Did a stint in Chicago, did a stint in Dublin, Ireland.

00:35:27.472 --> 00:35:27.713
Just

00:35:27.713 --> 00:35:28.163
Wow.

00:35:28.463 --> 00:35:28.853
Kind of,

00:35:28.853 --> 00:35:29.842
and you're working remote.

00:35:30.262 --> 00:35:31.853
Somewhat freelance things.

00:35:31.853 --> 00:35:31.913
Yeah.

00:35:32.092 --> 00:35:33.503
In most of these situations.

00:35:33.507 --> 00:35:33.608
Mm-hmm.

00:35:33.688 --> 00:35:34.702
And just exploring the world.

00:35:34.702 --> 00:35:37.342
And you had a fellow in some of these years?

00:35:37.347 --> 00:35:37.608
At least.

00:35:37.608 --> 00:35:37.793
At least

00:35:39.057 --> 00:35:39.407
later.

00:35:39.407 --> 00:35:39.418
Yeah.

00:35:39.418 --> 00:35:43.342
I was lots of fellas all, you know, just exploring the world.

00:35:43.492 --> 00:35:47.422
Little nomad life doesn't really lend itself to, uh, to long-term relationship.

00:35:47.422 --> 00:35:53.092
But then, yes, I was married and, um, my fiance turned husband and I moved back here.

00:35:53.092 --> 00:35:55.253
I actually never thought I would come back to Colorado.

00:35:55.282 --> 00:35:57.893
'cause to me Colorado was just my small hometown.

00:35:57.922 --> 00:35:58.012
Yeah.

00:35:58.012 --> 00:35:58.913
Which I had outgrown.

00:35:58.943 --> 00:35:59.063
Yeah.

00:35:59.572 --> 00:36:02.782
Um, and then we, someone told us about Castle Rock.

00:36:03.202 --> 00:36:04.523
I don't know why.

00:36:04.972 --> 00:36:16.137
And on a whim we drove up here to Fort Collins and it was January and I just pulled up an event calendar and there was like baby yoga and music events.

00:36:16.217 --> 00:36:17.782
A bunch of bands and bands.

00:36:17.842 --> 00:36:18.023
Yeah.

00:36:18.112 --> 00:36:18.652
Beer festival

00:36:18.652 --> 00:36:19.253
coming next

00:36:19.253 --> 00:36:19.583
month,

00:36:19.672 --> 00:36:20.182
everything.

00:36:20.182 --> 00:36:21.083
And I was like, I wanna be here.

00:36:21.172 --> 00:36:22.913
I wanna be here where people are doing things.

00:36:23.092 --> 00:36:23.152
Yeah.

00:36:23.152 --> 00:36:24.532
And like making the most out of life Good.

00:36:24.532 --> 00:36:30.833
And so we moved here a few months later and I was here until 2020 when we separated.

00:36:30.983 --> 00:36:31.072
Yeah.

00:36:31.342 --> 00:36:32.902
And I headed down closer to Denver.

00:36:33.083 --> 00:36:40.552
You were, um, really ahead of the curve on that kind of freelance travel lifestyle thing too.

00:36:40.552 --> 00:36:43.702
I mean, that became a lot more popular later.

00:36:44.273 --> 00:36:46.838
Um, I told you to turn your ringer off, but then I didn't.

00:36:47.777 --> 00:36:47.998
Um.

00:36:49.103 --> 00:36:50.663
But, uh, yeah, you were doing it.

00:36:50.663 --> 00:36:53.182
Were you inspired by that from somebody?

00:36:53.182 --> 00:36:54.922
Were you watching YouTube videos?

00:36:54.922 --> 00:36:57.202
Did that exist at the time or?

00:36:57.413 --> 00:36:58.103
No.

00:36:58.103 --> 00:37:03.652
I mean, when I started working for the marketing agency that hired me first, they were like, um, we need you to write blogs.

00:37:03.652 --> 00:37:06.802
And I was like, what is a blog in relation to a business?

00:37:06.802 --> 00:37:06.983
Right.

00:37:06.983 --> 00:37:11.333
I had a personal blog, like I didn't even know that was, I didn't know what SEO was.

00:37:11.333 --> 00:37:14.213
You know, they're talking to me about SEO and I'm like, is that an acronym?

00:37:14.213 --> 00:37:14.782
Is that a word?

00:37:14.782 --> 00:37:20.632
So, um, they, they were in California and I was unwilling to move to California, so I just kind of fell into it.

00:37:20.632 --> 00:37:22.612
And they were fine with me being remote.

00:37:22.612 --> 00:37:25.793
They were getting me for a steal'cause I wasn't in California.

00:37:25.793 --> 00:37:27.143
No experience to speak of and no experience.

00:37:27.143 --> 00:37:27.503
Yeah.

00:37:27.532 --> 00:37:32.753
And, um, that just showed me that I didn't have to be location dependent.

00:37:32.753 --> 00:37:35.302
And so with them I tra I would travel and work.

00:37:35.302 --> 00:37:36.052
I moved a lot.

00:37:36.052 --> 00:37:37.972
I got used to working out of coffee shops.

00:37:37.972 --> 00:37:37.983
Yeah.

00:37:39.157 --> 00:37:39.487
Really neat.

00:37:39.967 --> 00:37:40.027
Yeah.

00:37:40.027 --> 00:37:41.498
And what was some of your favorite places?

00:37:41.887 --> 00:37:43.327
Well, I love, I love Portland.

00:37:43.327 --> 00:37:51.728
I have a best friend there, so I go there once or twice a year and it's just, it's like my American Dublin when it rains there on the cobblestone in downtown Portland.

00:37:51.818 --> 00:37:51.907
Yeah.

00:37:51.907 --> 00:37:53.318
It smells like Dublin.

00:37:53.708 --> 00:37:55.927
And um, so I, I loved it there.

00:37:55.927 --> 00:37:57.128
I loved Dublin.

00:37:57.128 --> 00:38:01.268
I actually really liked Austin, the scene.

00:38:01.268 --> 00:38:04.268
It was an incredibly difficult community to break into.

00:38:04.268 --> 00:38:04.327
Hmm.

00:38:04.657 --> 00:38:06.333
Um, it was really hard to make friends, people interesting.

00:38:06.338 --> 00:38:06.853
Were just not

00:38:07.092 --> 00:38:07.172
interesting.

00:38:07.172 --> 00:38:09.938
Well, that was before people were moving there, so f rapidly

00:38:10.148 --> 00:38:10.652
too, probably.

00:38:10.652 --> 00:38:11.077
Yeah, probably that.

00:38:11.077 --> 00:38:11.318
Yeah.

00:38:11.318 --> 00:38:12.907
So it was a lot more of actual Texas.

00:38:12.907 --> 00:38:14.347
That's one of the cool things about Fort Collins.

00:38:14.347 --> 00:38:16.628
Like when I got to Fort Collins, it was kind of.

00:38:17.632 --> 00:38:19.492
Hey, welcome to Fort Collins.

00:38:19.492 --> 00:38:20.333
Where are you from?

00:38:20.362 --> 00:38:20.632
You know?

00:38:20.782 --> 00:38:20.873
Yes.

00:38:20.902 --> 00:38:23.632
And it was just very welcoming compared to Colorado Springs.

00:38:23.632 --> 00:38:25.793
They're like, you look kind of suspicious.

00:38:25.793 --> 00:38:26.842
What are you trying to get out of us?

00:38:26.842 --> 00:38:27.742
Or whatever, you know?

00:38:28.342 --> 00:38:32.512
And uh, just that I don't know how somehow the culture just feeds on itself.

00:38:32.512 --> 00:38:35.242
So I suspect Austin would be a lot easier now that they've had these

00:38:35.483 --> 00:38:35.753
You're probably

00:38:35.753 --> 00:38:35.842
right.

00:38:35.842 --> 00:38:36.353
Influxes.

00:38:36.893 --> 00:38:38.842
Especially if you were like, I'm not from California.

00:38:39.052 --> 00:38:39.847
Right, right.

00:38:40.108 --> 00:38:40.327
Yep.

00:38:40.333 --> 00:38:40.402
Yep.

00:38:40.853 --> 00:38:41.092
Exactly.

00:38:41.782 --> 00:38:52.313
Well, and I think Fort Cohen, it does a good job of somehow, even though there's so many transplants here and they are so welcoming, somehow there's like a retention of the Colorado culture and vibe.

00:38:52.313 --> 00:38:52.373
Yeah.

00:38:52.373 --> 00:38:55.913
Whereas living close to Denver, I can tell you everyone's a transplant there too.

00:38:55.913 --> 00:38:57.833
But it doesn't really feel, they don't really fold into

00:38:57.927 --> 00:39:00.233
the culture in the same way.

00:39:00.233 --> 00:39:00.242
Yeah.

00:39:00.242 --> 00:39:00.288
Not so much.

00:39:00.507 --> 00:39:00.983
So, yeah.

00:39:00.983 --> 00:39:03.652
If you're not about bikes, beer and bands.

00:39:03.773 --> 00:39:04.072
Yeah.

00:39:04.072 --> 00:39:04.527
What do you doing here?

00:39:04.557 --> 00:39:05.842
What do you doing in Fort College?

00:39:05.873 --> 00:39:06.293
Yeah.

00:39:06.293 --> 00:39:06.353
Yeah.

00:39:06.893 --> 00:39:10.072
So, uh, what I wanted to ask, well, I wanted to observe actually.

00:39:10.373 --> 00:39:21.382
I've got a very special memory from Portland as well where, um, my wife and I and a couple of friends stayed at like a, maybe just a hotel kind of in downtown Portland.

00:39:21.592 --> 00:39:26.003
And I'm an early riser, even if I drink way too late the night before kind of thing.

00:39:26.003 --> 00:39:28.282
And all my friends were gonna be sleeping for a few hours yet.

00:39:28.282 --> 00:39:33.262
So I just struck off walking and I stumbled into this Portland Farmer's market.

00:39:33.713 --> 00:39:34.222
Yes.

00:39:34.432 --> 00:39:38.753
And I was like, this is like the best farmer's market I've ever seen.

00:39:38.753 --> 00:39:40.733
I've still got a Portland farmer's market bag.

00:39:40.762 --> 00:39:46.913
'cause I bought so much stuff, I needed to have a nice, uh, reusable cloth bag and I could see the.

00:39:47.693 --> 00:39:48.952
The love of that city.

00:39:49.043 --> 00:39:54.023
Uh,'cause it's just like the, the, the rivers coming together and all the bridges and stuff.

00:39:54.023 --> 00:39:55.793
Like I could walk around that town for days.

00:39:55.882 --> 00:39:56.152
Yeah.

00:39:56.242 --> 00:39:57.458
Except it's too dangerous now.

00:39:57.663 --> 00:39:58.132
Now it is.

00:39:58.132 --> 00:39:58.913
It's a lot different.

00:39:58.913 --> 00:39:59.123
Yeah.

00:39:59.123 --> 00:40:00.353
It's unfortunately a lot different.

00:40:00.353 --> 00:40:03.503
But that was probably Saturday market, which incidentally is on Sundays also.

00:40:03.503 --> 00:40:05.603
And it's, you're right.

00:40:05.603 --> 00:40:08.092
It attracts such interesting artisans.

00:40:08.123 --> 00:40:10.313
Um, you know, the food is amazing.

00:40:10.313 --> 00:40:14.422
They have um, they have like dancers, um, like street dancers.

00:40:14.422 --> 00:40:14.753
Oh, interesting.

00:40:14.753 --> 00:40:15.737
Who will come performing?

00:40:15.737 --> 00:40:19.492
I mean, it's just, it's, it's, I would go almost every weekend after I got off work.

00:40:19.492 --> 00:40:21.023
And it was never dull or boring.

00:40:21.083 --> 00:40:22.463
I bought some kind of vinegar

00:40:23.003 --> 00:40:23.092
Oh,

00:40:23.092 --> 00:40:23.273
nice.

00:40:23.273 --> 00:40:25.793
That was like a cooking vinegar kind of, or whatever.

00:40:25.793 --> 00:40:26.092
And.

00:40:26.603 --> 00:40:29.543
It was so damn good that I just treasured it.

00:40:29.543 --> 00:40:35.873
I I would use like a half an ounce at a time, you know, it was just like preserving the vinegar.

00:40:36.083 --> 00:40:36.503
Yeah.

00:40:36.592 --> 00:40:36.742
Well,

00:40:36.742 --> 00:40:40.702
if you remember the company name and it's still in business, next time I go, I can get you some.

00:40:40.943 --> 00:40:41.902
That would be beautiful.

00:40:41.902 --> 00:40:44.302
I'll have to if I get on the internet, so maybe I can find it.

00:40:44.393 --> 00:40:44.693
Yeah.

00:40:44.722 --> 00:40:46.072
So tell me about Dublin.

00:40:46.222 --> 00:40:46.972
How was that?

00:40:46.972 --> 00:40:52.253
Uh, like what was, were you, were you solo still and you just felt like Ireland seems cool.

00:40:52.253 --> 00:40:52.972
It's rainy there.

00:40:52.972 --> 00:40:53.873
It was rainy in Portland.

00:40:53.932 --> 00:40:54.262
Yeah.

00:40:54.353 --> 00:40:59.003
Um, well, I, I, Ireland, I think I spoke out of turn, Ireland was before Portland.

00:40:59.032 --> 00:40:59.242
Okay.

00:40:59.603 --> 00:41:02.213
Um, I, okay, that's a good story actually.

00:41:02.213 --> 00:41:10.432
So it was November of 2009, so it was my 24th birthday, no, 2008, my 23rd birthday.

00:41:11.003 --> 00:41:15.532
And I was dating this guy and he's like, oh, I really wanna travel to Ireland someday.

00:41:15.652 --> 00:41:16.822
And I was like, yes.

00:41:16.822 --> 00:41:18.322
Like this is, this is my jam.

00:41:18.322 --> 00:41:18.893
I wanna go too.

00:41:19.463 --> 00:41:19.672
Right?

00:41:19.733 --> 00:41:25.492
And then he just inexplicably broke up with me and I realized I'm waiting for someone to go with.

00:41:26.273 --> 00:41:27.293
I'm waiting.

00:41:27.623 --> 00:41:28.972
I could be waiting forever.

00:41:29.032 --> 00:41:29.333
Right.

00:41:29.333 --> 00:41:30.112
Screw that.

00:41:30.172 --> 00:41:33.652
And so I had a great job and I had no idea a recession was coming.

00:41:34.222 --> 00:41:35.512
So I quit my job.

00:41:35.512 --> 00:41:39.833
I sold my car, I sold my possessions and I was like, I'm just going to Ireland to Europe.

00:41:40.072 --> 00:41:41.003
We'll see what happens.

00:41:41.003 --> 00:41:44.963
And I did something called Wolfing Worldwide Opportunities on Organic farms.

00:41:44.967 --> 00:41:45.007
Mm.

00:41:45.007 --> 00:41:45.248
Yeah.

00:41:45.623 --> 00:41:49.313
Um, and so I would just go stay with people and work for them.

00:41:49.313 --> 00:41:49.373
Yeah.

00:41:49.373 --> 00:41:50.873
And they had to feed and house me.

00:41:50.873 --> 00:41:50.992
Yeah.

00:41:50.992 --> 00:41:51.862
It was amazing.

00:41:51.922 --> 00:41:53.992
And you could freelance doing marketing stuff for

00:41:53.992 --> 00:41:55.887
I didn't even actually I took, you didn't need to.

00:41:55.913 --> 00:42:00.293
I, yeah, I took the time off, um, just blew through my savings.

00:42:00.297 --> 00:42:01.648
Almost like a Peace Corps gladly kind of

00:42:01.648 --> 00:42:01.688
thing.

00:42:02.032 --> 00:42:02.333
Yeah.

00:42:02.512 --> 00:42:02.782
Yeah.

00:42:02.902 --> 00:42:07.373
Just volunteered and then, and then I got such a sense for the people because I was staying with.

00:42:07.793 --> 00:42:08.543
Irish people.

00:42:08.603 --> 00:42:08.842
Right.

00:42:08.902 --> 00:42:14.213
Um, one time with a French woman who was married to an Irish man, so I got a little cross-cultural experience.

00:42:14.302 --> 00:42:14.507
Yeah, yeah, yeah.

00:42:14.512 --> 00:42:16.072
But it was amazing.

00:42:16.163 --> 00:42:16.762
That's really cool.

00:42:16.822 --> 00:42:17.393
It's really great.

00:42:17.422 --> 00:42:20.603
So tell me about, uh, future plans for gutsy money.

00:42:20.603 --> 00:42:23.302
Do you have like, evolution of that business?

00:42:23.873 --> 00:42:24.382
Yeah, I do.

00:42:24.382 --> 00:42:34.072
I'd like to, um, I want to make, uh, understanding about business finance and financial literacy more accessible.

00:42:34.072 --> 00:42:41.963
And obviously we all have chat GPT and we can ask, you know, give you want, can give us generic que generic answers and that's fine for some things.

00:42:41.963 --> 00:42:50.032
But I'd really like to develop an offering where we can, um, or we have courses that are really specific to the questions that I'm constantly getting asked.

00:42:50.032 --> 00:42:50.123
Mm-hmm.

00:42:50.362 --> 00:42:56.302
That actually give specific answers instead of the generic, like, well maybe if could be sort of that you kind of get from

00:42:56.512 --> 00:42:56.722
internet.

00:42:56.722 --> 00:42:56.873
Well, you

00:42:56.873 --> 00:42:56.992
can

00:42:56.992 --> 00:42:59.152
make it personal that way a little bit like,

00:42:59.273 --> 00:42:59.512
yeah.

00:42:59.603 --> 00:43:06.172
One of the reasons I love doing the podcast is because I, I've seen like through all these chapter meetings with Loco that we've done.

00:43:07.327 --> 00:43:09.967
Telling stories is how people learn from each other so much.

00:43:09.967 --> 00:43:10.027
Yeah.

00:43:10.418 --> 00:43:22.237
You know, when it's a personal story of someone talking about their journey in gaining financial understanding in different ways and different things like that, like that becomes personal to the listeners as well.

00:43:22.358 --> 00:43:22.538
Yeah.

00:43:22.597 --> 00:43:31.538
And um, and yeah, you don't have to say, you know, a b, c concrete was just about in bankruptcy right when they started doing this stuff and now they're doing great, but Right.

00:43:32.362 --> 00:43:36.443
But in those kind of settings, people personalize they as they travel that journey.

00:43:36.592 --> 00:43:37.523
Yeah, yeah, exactly.

00:43:37.523 --> 00:43:48.143
I'd love to do kind of a hybrid where there's like courses that are more generic overviews, but then once they've mastered those concepts, then we actually have, like we schedule with them, okay, now let's actually look at your books and let's up.

00:43:48.143 --> 00:43:49.193
Let's teach you how to apply this.

00:43:49.193 --> 00:43:49.253
Yeah.

00:43:49.373 --> 00:43:51.682
And let's teach you how to interpret your financial reports.

00:43:51.682 --> 00:43:52.702
And because.

00:43:52.742 --> 00:43:55.652
It doesn't really matter if you have accurate financial data, if you don't know how to use it.

00:43:55.858 --> 00:43:56.257
That's pretty true.

00:43:56.307 --> 00:43:56.657
Right?

00:43:56.887 --> 00:43:57.498
Very much so.

00:43:57.782 --> 00:43:59.193
Um, so that'd be an evolution.

00:43:59.193 --> 00:44:02.163
I'd like to, I had my first paid speaking gig last year.

00:44:02.163 --> 00:44:02.193
Oh.

00:44:02.222 --> 00:44:03.543
And I'd like to do more of that.

00:44:03.572 --> 00:44:03.663
Okay.

00:44:04.202 --> 00:44:05.492
Um, I love teaching.

00:44:05.583 --> 00:44:08.342
So that would be, um, yeah, that's, sorry we

00:44:08.342 --> 00:44:09.213
can't pay you for the podcast.

00:44:10.143 --> 00:44:10.563
It's all good.

00:44:10.773 --> 00:44:13.682
I mean, I have amazing homemade kombucha, so that is payment that Yes.

00:44:13.682 --> 00:44:14.978
We get the refill on the break here too, if you like.

00:44:15.108 --> 00:44:15.458
Sweet.

00:44:16.277 --> 00:44:16.802
Um, yeah.

00:44:16.802 --> 00:44:18.422
So those are the, those are the evolutions.

00:44:18.422 --> 00:44:21.362
And I think I'd just like to, um, I'd like to grow my team.

00:44:21.362 --> 00:44:29.938
It's, I feel really great about, uh, my team is able to have freelance, they're able to be home when their kids get home from school or like contractors.

00:44:29.938 --> 00:44:31.143
They're all contractors.

00:44:31.143 --> 00:44:31.443
Yep.

00:44:31.443 --> 00:44:31.472
Okay.

00:44:31.503 --> 00:44:38.702
Um, even when they come on as employees, I'd like to model after a friend of mine has a bookkeeping business and full-time at her business is 30 hours a week.

00:44:38.793 --> 00:44:38.972
Hmm.

00:44:39.092 --> 00:44:40.802
And I just, I love that.

00:44:40.802 --> 00:44:44.217
I think that, you know, we've talked about Mike s creating flexible

00:44:44.217 --> 00:44:45.092
lives is amazing.

00:44:45.213 --> 00:44:45.483
Yeah.

00:44:45.483 --> 00:44:45.753
Yes.

00:44:45.813 --> 00:44:46.052
Yeah.

00:44:46.083 --> 00:44:46.213
Well, and.

00:44:47.333 --> 00:44:54.893
Actually my team right now, I've, I've recently hired a, a gal named Lauren Crawford and she's my chief of staff, basically integrator.

00:44:55.523 --> 00:45:00.713
And she took that hat from Ben, who's been my ops and marketing guy.

00:45:00.742 --> 00:45:00.833
Mm-hmm.

00:45:01.342 --> 00:45:04.163
But suffering under the ops hat.

00:45:04.373 --> 00:45:04.733
Yeah.

00:45:05.032 --> 00:45:05.992
And shifting.

00:45:06.083 --> 00:45:11.992
And so we're gonna have like me plus a couple of smart part-timers.

00:45:12.083 --> 00:45:12.143
Yeah.

00:45:12.143 --> 00:45:26.213
You know, working on the business instead of me and a full-time intern kind of level person or that, you know, someone and I've had great interns and great employees, but just having grown up people with a lot of business experience on the team.

00:45:26.213 --> 00:45:27.342
Is that a whole different kind of.

00:45:27.773 --> 00:45:29.032
Phase for local ThinkTech.

00:45:29.032 --> 00:45:31.043
Well in the, in the right person, in the right role for that.

00:45:31.043 --> 00:45:31.373
Totally.

00:45:31.373 --> 00:45:31.432
Yeah.

00:45:31.432 --> 00:45:33.172
And not trying to wear four hats each.

00:45:33.233 --> 00:45:33.652
Yes.

00:45:34.342 --> 00:45:34.432
Yeah.

00:45:34.432 --> 00:45:40.132
Because that's always, you know, when you know it's only got two people and 10 things need to be done, there's just too many hats for most people to thrive.

00:45:40.193 --> 00:45:46.132
Yeah, it is, and it's, it's trying to be great at too many things instead of leaning into what you're already great at.

00:45:46.163 --> 00:45:53.842
Do your clients interact with their service provider or do, is there a conduit through your headquarters or account managers or anything like that?

00:45:53.842 --> 00:45:53.992
No.

00:45:53.992 --> 00:45:54.172
You're,

00:45:54.172 --> 00:45:56.032
I don't have a layer of account managers right now.

00:45:56.032 --> 00:45:57.262
That's the 2026.

00:45:57.623 --> 00:46:00.052
QI was thinking Q2, but I'm growing so fast.

00:46:00.052 --> 00:46:09.652
I think Q1 plans, so then there will be a layer, um, just to support with admin and things like that because again, I want my senior 20 plus year experience, bookkeepers doing exactly what they're great at.

00:46:09.742 --> 00:46:09.922
Yeah.

00:46:09.983 --> 00:46:11.842
Not helping people integrate their bank accounts,

00:46:11.842 --> 00:46:12.143
so, right.

00:46:12.382 --> 00:46:13.463
Or hey, reminder, we

00:46:13.583 --> 00:46:14.032
exactly

00:46:14.032 --> 00:46:16.072
need those documents still and stuff like that.

00:46:16.193 --> 00:46:16.342
Yeah.

00:46:16.342 --> 00:46:22.072
We have a lot of automation set up, so I believe in having technology do as much as possible for us.

00:46:22.072 --> 00:46:28.373
But, um, as far as bookkeeping, AI won't, I don't know when it will be there, but it's not even close right now.

00:46:29.168 --> 00:46:30.307
I'm not surprised it so dead wrong.

00:46:30.568 --> 00:46:30.788
So

00:46:31.527 --> 00:46:35.092
how dumb sometimes it is, even just on the stuff that it's good at.

00:46:35.333 --> 00:46:35.572
Yeah.

00:46:36.172 --> 00:46:39.023
Uh, it would suggest that I shouldn't trust it for my bookkeeping for a while.

00:46:39.023 --> 00:46:39.682
No, I wouldn't.

00:46:39.682 --> 00:46:53.632
I'm a, I'm, I'm actually, I've finally dragged myself out of Luddite status and I'm, I'm really adopting a lot of AI and technology and I'm always keeping in mind that it's not an expert, it's a doer.

00:46:53.978 --> 00:47:02.137
It's my job to be an expert or enroll the right experts who oversee the doer and then I can let the AI be the doer and just haul, but

00:47:02.288 --> 00:47:02.557
yeah.

00:47:02.768 --> 00:47:03.068
Yeah.

00:47:03.068 --> 00:47:06.458
Oh, it's very effective when it gets to that place anyway, so, yeah.

00:47:06.818 --> 00:47:10.297
Um, I feel like maybe now would be a good time for a short break.

00:47:10.387 --> 00:47:10.478
Sure.

00:47:10.568 --> 00:47:13.867
And we'll jump into the second, uh, and third phases of our conversation.

00:47:13.898 --> 00:47:13.958
Okay.

00:47:14.318 --> 00:47:14.918
Alright.

00:48:04.967 --> 00:48:10.757
I think kombucha is and should be one of that kind of less alcohol revolution kind of drinks.

00:48:11.148 --> 00:48:11.297
Yeah.

00:48:11.297 --> 00:48:12.318
It should spread farther.

00:48:12.318 --> 00:48:13.427
Some people are anti

00:48:14.208 --> 00:48:14.568
Yeah.

00:48:14.568 --> 00:48:20.637
There's, I think they, I think some people try one kombucha and it's too heavy on the apple CI or vinegar and then they're just like, they're all dead to me.

00:48:20.782 --> 00:48:20.902
I

00:48:20.902 --> 00:48:20.992
hate that.

00:48:21.108 --> 00:48:21.378
Yeah.

00:48:21.407 --> 00:48:22.637
Tons of them are not like that.

00:48:22.757 --> 00:48:23.057
Agreed.

00:48:23.057 --> 00:48:23.297
Yeah.

00:48:23.297 --> 00:48:23.628
Agreed.

00:48:23.628 --> 00:48:26.418
And when you home brew, um, you can do so much.

00:48:27.108 --> 00:48:34.307
Sampling and variety and, and as long as the mother, uh, you know about the, the mother that floats and does this stuff.

00:48:34.307 --> 00:48:35.027
Do you know the process?

00:48:35.027 --> 00:48:35.538
Have you seen it?

00:48:35.597 --> 00:48:39.407
I, I was explained to me once by someone, so, uh, but I haven't seen

00:48:39.407 --> 00:48:39.467
it.

00:48:39.467 --> 00:48:39.918
Paquito.

00:48:40.217 --> 00:48:40.367
Yeah.

00:48:40.367 --> 00:48:44.657
So it makes like a, a, a Frisbee disc in the top of my jar.

00:48:44.748 --> 00:48:44.777
Okay.

00:48:45.077 --> 00:48:45.347
Right.

00:48:45.347 --> 00:48:49.277
And it starts out as just a little piece of the previous batch and a little bit of the juice.

00:48:49.878 --> 00:48:56.268
And then if you put it into a gallon of sweet tea, uh, just a cup of sugar and eight Lipton tea bags or some other tea.

00:48:56.688 --> 00:49:05.538
And then I use like herbal teas and different things, and then that critter grows into like a nice thick, leathery disc and that eats up all the sugar pretty much.

00:49:05.628 --> 00:49:05.688
Wow.

00:49:05.717 --> 00:49:10.818
Or a lot of the sugar and does the kombucha thing so that, you know, you have better poops and all that.

00:49:10.842 --> 00:49:11.132
Okay.

00:49:11.137 --> 00:49:11.972
I did not know about that.

00:49:11.972 --> 00:49:12.213
Yeah.

00:49:12.213 --> 00:49:14.657
And that is a kind of magic that I think I need.

00:49:14.657 --> 00:49:15.228
It's a hoot.

00:49:15.228 --> 00:49:15.438
Yeah.

00:49:15.438 --> 00:49:21.588
No, it's a, I've definitely, my, my gut health is so much better when I'm actively on kombucha.

00:49:21.978 --> 00:49:22.217
Yeah.

00:49:22.277 --> 00:49:22.668
Um.

00:49:23.072 --> 00:49:25.143
So anyway, that's what I, that's what I think

00:49:25.143 --> 00:49:25.922
about that you convinced me.

00:49:25.922 --> 00:49:30.362
That might be, that'll be my, my new, I like to start learn something new every year.

00:49:30.543 --> 00:49:33.063
That'll be my 2026 endeavor.

00:49:33.123 --> 00:49:33.512
There you go.

00:49:33.632 --> 00:49:33.842
Yeah.

00:49:33.842 --> 00:49:36.512
I can uh, I can hook you up with a, with a starter for sure.

00:49:36.512 --> 00:49:37.307
If you get the, oh, I love that.

00:49:37.652 --> 00:49:40.143
The rest of the equipment I'll give you, I'll, I'll send you some pictures

00:49:40.413 --> 00:49:40.592
Now.

00:49:40.592 --> 00:49:45.362
Is it like a sourdough starter where it needs to be like fed every single day, like it's your third child?

00:49:45.362 --> 00:49:46.682
'cause I committed to that.

00:49:46.682 --> 00:49:51.273
Not all immediately kept at No, if you don't have them actively growing, you can put it in a jar in your fridge for.

00:49:52.532 --> 00:49:55.052
Couple months and not have any negative consequences.

00:49:55.057 --> 00:49:55.168
Right.

00:49:55.168 --> 00:49:55.967
That's my pace, that's my

00:49:55.967 --> 00:49:56.128
switch.

00:49:56.128 --> 00:50:03.992
And you can even actually grow a new starter if you want to just go buy a kombucha at the store, resu it, and it'll grow you a new critter.

00:50:04.233 --> 00:50:04.652
Really?

00:50:04.652 --> 00:50:04.922
Yeah.

00:50:04.922 --> 00:50:05.702
If you get the good stuff.

00:50:05.702 --> 00:50:06.123
Anyway.

00:50:06.123 --> 00:50:06.543
Yeah.

00:50:06.722 --> 00:50:08.552
I'm mostly pleased that you're calling it a critter.

00:50:09.333 --> 00:50:10.713
That's what I gotta call it forever.

00:50:10.713 --> 00:50:14.193
It's a Koby, a symbiotic culture of bacteria and yeast.

00:50:14.193 --> 00:50:14.282
Cool.

00:50:14.523 --> 00:50:15.753
So it's two critters really.

00:50:16.382 --> 00:50:16.443
Okay.

00:50:16.443 --> 00:50:17.342
Symbiotic critters.

00:50:18.063 --> 00:50:18.213
Yeah.

00:50:19.233 --> 00:50:23.583
And uh, yeah, if you do it right, you get this nice little leathery disc and it's a good time.

00:50:23.748 --> 00:50:24.527
That's so cool.

00:50:24.737 --> 00:50:25.088
Right.

00:50:25.228 --> 00:50:27.992
So when we zoomed, way back when

00:50:27.992 --> 00:50:28.003
mm-hmm.

00:50:28.353 --> 00:50:30.902
Uh, the first time after being introduced.

00:50:31.563 --> 00:50:33.422
I forget even from where, but it was,

00:50:33.603 --> 00:50:37.382
I am pretty sure I stalked your podcast on the internet and just cold emailed

00:50:37.742 --> 00:50:37.833
you.

00:50:37.833 --> 00:50:37.842
Oh.

00:50:37.842 --> 00:50:38.327
And I was like, hi.

00:50:38.327 --> 00:50:39.152
Is that part of the marketing plan?

00:50:39.152 --> 00:50:39.842
I'm cool.

00:50:40.143 --> 00:50:41.342
Should have me on your podcast.

00:50:41.373 --> 00:50:41.672
Basically.

00:50:41.672 --> 00:50:44.822
A lot of times I, I don't let people, I must have liked you right away.

00:50:46.083 --> 00:50:48.003
So, um, but you had a partner

00:50:48.032 --> 00:50:48.242
mm-hmm.

00:50:48.603 --> 00:50:53.583
In your business and you've subsequently had a, a partnership divorce.

00:50:53.612 --> 00:50:53.733
Yeah.

00:50:53.733 --> 00:50:54.333
If you will.

00:50:54.693 --> 00:50:55.322
Um.

00:50:55.398 --> 00:50:57.168
And you said you'd be willing to talk about it?

00:50:57.228 --> 00:50:57.827
Yeah, absolutely.

00:50:57.827 --> 00:50:59.387
Much cleaner than my actual divorce.

00:50:59.532 --> 00:51:00.947
Um, far greater.

00:51:00.947 --> 00:51:01.068
That's

00:51:01.092 --> 00:51:01.172
good.

00:51:01.172 --> 00:51:01.547
That's good.

00:51:01.668 --> 00:51:04.248
Uh, yeah, so that's, that's kind of a cool story.

00:51:04.248 --> 00:51:06.288
So she and I have known each other since college.

00:51:06.288 --> 00:51:07.697
We met on roommates.com.

00:51:07.788 --> 00:51:08.777
No, shout out this person.

00:51:08.777 --> 00:51:09.108
Is that

00:51:09.228 --> 00:51:09.438
Yeah.

00:51:09.438 --> 00:51:10.307
Her name is Tara Rose.

00:51:10.367 --> 00:51:10.577
Hi Tara.

00:51:10.577 --> 00:51:11.688
She's amazing.

00:51:11.688 --> 00:51:12.407
She's a, she'll probably

00:51:12.407 --> 00:51:13.172
listen to this too, right?

00:51:13.233 --> 00:51:14.027
She still likes you.

00:51:14.088 --> 00:51:15.498
She does still like me.

00:51:15.498 --> 00:51:16.398
I believe that's good.

00:51:16.398 --> 00:51:16.427
Okay.

00:51:16.427 --> 00:51:16.878
Yes.

00:51:16.907 --> 00:51:19.487
Word on the street is that I very much still like her.

00:51:19.487 --> 00:51:24.467
So, um, she's a fascinating, incredible world changing human.

00:51:24.467 --> 00:51:27.018
She, most of her career has been spent in nonprofits.

00:51:27.018 --> 00:51:34.967
She's founded, uh, three that I can count, and probably more than that, um, that are still in operations, still changing lives, still affecting the world.

00:51:34.967 --> 00:51:38.327
She's just one of those people who can bring.

00:51:38.972 --> 00:51:42.782
This little spark of an idea to fruition into an incredible organization.

00:51:42.782 --> 00:51:45.333
And that's exactly what she did with gutsy money.

00:51:45.333 --> 00:51:53.012
So she, um, she and I were complaining one day about the coaches online, and she was a non-profit bookkeeper, and I'm a for-profit bookkeeper.

00:51:53.012 --> 00:51:57.393
And we were complaining about, you know, business, business owners don't need some.

00:51:57.722 --> 00:51:58.862
Pie in the sky system.

00:51:58.862 --> 00:52:00.063
They need fundamentals.

00:52:00.063 --> 00:52:01.172
They need the business fundamentals.

00:52:01.172 --> 00:52:01.938
And one of those, yeah, the

00:52:02.018 --> 00:52:02.697
blocking and tackling of

00:52:03.003 --> 00:52:03.422
business, right?

00:52:03.422 --> 00:52:04.052
Yes, exactly.

00:52:04.052 --> 00:52:04.472
Exactly.

00:52:04.472 --> 00:52:07.592
First and then maybe pie in the sky coaching if it's warranted.

00:52:07.623 --> 00:52:09.938
But um, and we were sort of on, there's a lot of

00:52:09.943 --> 00:52:10.742
charlatans in that world

00:52:10.742 --> 00:52:10.802
though.

00:52:10.802 --> 00:52:12.333
There are a lot, there really are.

00:52:12.333 --> 00:52:14.882
And it's hard to vet them'cause you can look great on Instagram.

00:52:15.873 --> 00:52:16.992
Um, and so we just.

00:52:17.398 --> 00:52:23.518
We just, um, we just, yeah, we just, we said like, we're tired of this.

00:52:23.518 --> 00:52:32.757
We wanna offer something, um, that has a very tangible outcome that we really feel will make a difference and move the needle for business owners, specifically women business owners.

00:52:32.788 --> 00:52:34.447
'cause we can align with their experience as we are.

00:52:34.963 --> 00:52:35.293
Them.

00:52:35.952 --> 00:52:48.463
And, um, she came up with the, I think she came up with the name and we just spoke from the heart and we built the website and we started, you know, sharing the message and it was really resonating with people.

00:52:48.463 --> 00:52:53.382
And I mean, she's the reason that she's one of those, she's an incubator.

00:52:53.382 --> 00:52:53.443
Yeah.

00:52:53.472 --> 00:52:58.362
She's one of those people who comes in and like holds the energy through the tough early days.

00:52:58.543 --> 00:52:58.693
Yeah.

00:52:58.722 --> 00:53:00.943
When everything feels like it's obstacles.

00:53:01.063 --> 00:53:01.242
Yeah.

00:53:01.273 --> 00:53:05.382
And she gathers the momentum of the winds and she just ke kept us going.

00:53:05.382 --> 00:53:06.793
And that was amazing.

00:53:06.853 --> 00:53:24.733
And along the way, um, she discovered that she functions and thrives better in more heart led organizations and kind of, I think probably would've taken gutsy money in that, in the more like mindset focus, helping people heal their, their money, trauma and habits and all that.

00:53:24.733 --> 00:53:27.432
And I was very much married to the numbers.

00:53:27.432 --> 00:53:27.532
These people

00:53:27.532 --> 00:53:28.097
really need services.

00:53:28.543 --> 00:53:29.052
People do.

00:53:29.143 --> 00:53:31.092
I mean they, they need that for sure.

00:53:31.123 --> 00:53:31.753
And.

00:53:32.552 --> 00:53:40.682
I was, yeah, I was really married to the bookkeeping and the numbers and the equipping women to feel confident by giving them, giving them business skills.

00:53:40.773 --> 00:53:41.463
Yeah, yeah,

00:53:41.467 --> 00:53:41.478
yeah.

00:53:41.913 --> 00:53:45.302
And so we, we spent about six months just.

00:53:46.682 --> 00:53:49.802
Not aligning over and over and over again.

00:53:49.802 --> 00:53:55.322
And that was really hard because we've been friends for 20 years and I think there were, there's still work we had to do.

00:53:55.322 --> 00:54:01.172
There's still a conversation we need to have that reckons who we were as business partners and who we are as best friends.

00:54:01.177 --> 00:54:01.518
Continuing

00:54:01.518 --> 00:54:01.677
friends.

00:54:01.677 --> 00:54:01.958
Yeah.

00:54:01.958 --> 00:54:03.003
Yeah, yeah, yeah.

00:54:03.213 --> 00:54:09.632
Um, but we had a really honest conversation in October, and I just said, I, I think you're miserable.

00:54:09.632 --> 00:54:10.742
And she's like, I am.

00:54:10.742 --> 00:54:12.753
And I was like, I'm becoming miserable.

00:54:13.172 --> 00:54:14.253
Let's fix this.

00:54:14.282 --> 00:54:14.402
Yeah.

00:54:14.432 --> 00:54:16.472
And, you know, do you, do you want out?

00:54:16.472 --> 00:54:19.532
And she didn't want me to feel abandoned and I didn't want her to feel pushed out.

00:54:19.532 --> 00:54:21.152
So how cool that we were caretaking each other.

00:54:21.152 --> 00:54:24.123
Unfortunately we were exacerbating the problem.

00:54:24.128 --> 00:54:24.237
Yeah.

00:54:24.242 --> 00:54:24.722
Yeah.

00:54:24.722 --> 00:54:26.643
And so that honest conversation led to, and

00:54:26.643 --> 00:54:29.132
that's part of why you resonated with that ask of your needs thing.

00:54:29.313 --> 00:54:29.402
Mm-hmm.

00:54:29.733 --> 00:54:34.112
Like being able to be honest enough to be like, Hey, this ain't working, you know?

00:54:34.112 --> 00:54:34.202
Yeah.

00:54:34.713 --> 00:54:35.702
Which definitely.

00:54:36.677 --> 00:54:42.918
I've seen business divorces that are almost as brutal or just as brutal as, as a marriage divorce.

00:54:42.922 --> 00:54:43.092
Mm-hmm.

00:54:43.172 --> 00:54:44.733
And so I'm glad you didn't have to go through that.

00:54:45.228 --> 00:54:45.588
Me too.

00:54:45.768 --> 00:54:47.148
Um, I think it speaks to her.

00:54:47.148 --> 00:54:51.797
And when we started this business, we said, I, like, I'm very much the plan for the worst case scenario.

00:54:51.797 --> 00:54:54.947
I've seen it in clients' businesses, I've seen stuff go wrong.

00:54:55.307 --> 00:54:58.217
I had a marketing client who had a business divorce that was very ugly.

00:54:58.608 --> 00:55:03.228
Um, and so we wrote our operating agreement for the worst case scenario.

00:55:03.257 --> 00:55:03.318
Yeah.

00:55:03.318 --> 00:55:10.668
But we said from the beginning, I, we trust each other, we trust each other's emotional intelligence to navigate this in a, in the best way.

00:55:10.668 --> 00:55:10.728
Yeah.

00:55:10.818 --> 00:55:12.407
But we're gonna have this in place just in case.

00:55:12.467 --> 00:55:12.527
Yeah.

00:55:12.527 --> 00:55:14.717
And we didn't need any of those provisions.

00:55:14.777 --> 00:55:15.858
We, we really did.

00:55:15.858 --> 00:55:15.947
Right.

00:55:16.068 --> 00:55:18.018
We split it very fairly and

00:55:18.318 --> 00:55:18.467
Yeah.

00:55:18.557 --> 00:55:20.297
With warm regard for each other.

00:55:20.507 --> 00:55:23.927
Is she doing stuff in that mindset space now?

00:55:23.927 --> 00:55:25.213
I think founding a nonprofit,

00:55:25.213 --> 00:55:26.387
think she's programming around that space.

00:55:26.682 --> 00:55:26.972
Yeah.

00:55:26.978 --> 00:55:27.047
Yeah.

00:55:27.047 --> 00:55:28.728
And then she still runs a nonprofit,

00:55:28.728 --> 00:55:30.748
which, well, it seems like she might've got bored, like just.

00:55:31.893 --> 00:55:32.672
Doing the

00:55:32.777 --> 00:55:33.407
Doing the do.

00:55:33.407 --> 00:55:33.608
Yeah.

00:55:33.608 --> 00:55:33.637
Doing the do.

00:55:33.637 --> 00:55:33.753
Yes.

00:55:34.382 --> 00:55:36.603
In a, in a for-profit kind of environment.

00:55:36.663 --> 00:55:36.842
Mm-hmm.

00:55:37.083 --> 00:55:37.802
In that respect,

00:55:37.833 --> 00:55:44.612
I think when you're an incubator and you have that special set of skills that enables you to truly bring something to life that didn't exist before.

00:55:44.672 --> 00:55:44.882
Yeah.

00:55:45.123 --> 00:55:49.503
It's not the same skillset as running the business day to day and growing it.

00:55:49.503 --> 00:55:54.722
And I could have never, I, I will tell anyone this, and I've told her this, I couldn't have done it without work.

00:55:54.722 --> 00:55:55.568
Didn't that spark of inspiration without,

00:55:55.768 --> 00:55:56.492
I didn't have enough.

00:55:56.492 --> 00:56:04.052
But the, but the day to day and the scaling it and the optimizing the systems and the operations focus, but I'm also very into sales and marketing.

00:56:04.052 --> 00:56:05.313
Like I love that.

00:56:05.313 --> 00:56:06.213
I thrive on that.

00:56:06.273 --> 00:56:06.483
Yeah.

00:56:06.753 --> 00:56:07.862
And, um,

00:56:07.952 --> 00:56:15.032
well, and that can be a big value add and differentiator compare, not that you're selling your marketing services necessarily, but in that consultancy seat

00:56:15.333 --> 00:56:15.422
mm-hmm.

00:56:15.663 --> 00:56:17.432
People can feel like you're actually adding value.

00:56:17.463 --> 00:56:25.893
'cause like I've met a lot of accountants and a lot of bookkeepers over my years and not everybody's.

00:56:26.463 --> 00:56:27.302
That's sexy.

00:56:27.362 --> 00:56:30.757
Uh, you know, and they're just all backwards looking so much.

00:56:31.867 --> 00:56:32.157
Yeah.

00:56:32.657 --> 00:56:33.077
And so

00:56:33.333 --> 00:56:41.702
I'm laughing'cause I went to a conference for women in finance and bookkeeping and accounting last year and people were lovely and very friendly and I stood out.

00:56:41.882 --> 00:56:41.972
Yeah.

00:56:42.242 --> 00:56:42.632
I'm sure.

00:56:42.632 --> 00:56:45.032
I didn't look an act and move and engaged

00:56:45.032 --> 00:56:45.123
them.

00:56:45.123 --> 00:56:48.393
I was a banker for 15 years before then you get it here and yeah.

00:56:48.393 --> 00:56:54.543
When I went to the Rotary Club after I was like, Hey, I'm starting a restaurant or a food trailer or something.

00:56:54.543 --> 00:56:58.143
Like, half of the people were like, oh my God, what have you done?

00:56:58.143 --> 00:56:59.523
You had a secure job.

00:56:59.913 --> 00:57:00.003
Right.

00:57:00.003 --> 00:57:02.418
And the other PA people are like high fiving me.

00:57:02.438 --> 00:57:02.858
Mm-hmm.

00:57:02.943 --> 00:57:06.722
You know, and they're excited because they knew I was an entrepreneur in banker's clothing.

00:57:06.873 --> 00:57:07.112
Yeah.

00:57:07.143 --> 00:57:08.072
And I wasn't even in banker's.

00:57:08.163 --> 00:57:12.722
I was wearing swayed five finger shoes with my brown suit.

00:57:12.722 --> 00:57:15.273
Gone to business meetings and stuff only

00:57:15.273 --> 00:57:15.902
in Colorado.

00:57:17.163 --> 00:57:19.532
So I was a different stripe as well.

00:57:19.532 --> 00:57:19.862
So.

00:57:20.103 --> 00:57:22.083
Well I'm proud of you for, uh.

00:57:22.893 --> 00:57:25.802
Finding that, uh, space to talk about that.

00:57:25.802 --> 00:57:43.382
And, and I love when one of my pet peeves, honestly, and, and there's a lot of terrible people out there and I get it, but when people spend a lot of years together, whether they got married or not, and then they break up and then they hate the person immediately afterwards, that's one of my pet peeves.

00:57:43.413 --> 00:57:48.452
'cause I'm like, well, but that you're telling me you're stupid'cause you spent 12 years with that person.

00:57:48.458 --> 00:57:49.592
Right, right.

00:57:49.592 --> 00:57:57.273
So, you know, and I get it sometimes it like they get into a pills addiction or alcohol or there's a change.

00:57:57.277 --> 00:58:01.353
Something's revealed substantial change that's revealed or they been diddling the neighbor's.

00:58:01.922 --> 00:58:02.193
Right.

00:58:02.253 --> 00:58:03.362
Babysitter or whatever.

00:58:03.362 --> 00:58:03.632
Right.

00:58:03.632 --> 00:58:03.753
Yeah.

00:58:04.233 --> 00:58:08.733
But when it comes down to the, no, we just went separate ways.

00:58:09.152 --> 00:58:09.902
But I hate him now.

00:58:10.382 --> 00:58:10.592
Right.

00:58:10.887 --> 00:58:11.373
Actually, I hate that.

00:58:11.373 --> 00:58:12.003
Or I hate her now.

00:58:12.003 --> 00:58:16.262
I think it's oftentimes the result of cu cumulative festering resentment.

00:58:16.262 --> 00:58:16.273
Mm-hmm.

00:58:16.507 --> 00:58:22.172
And that's where I think I could, you know, I could sense that in myself.

00:58:22.742 --> 00:58:24.873
Growing and I'm like, this isn't fair.

00:58:24.873 --> 00:58:27.572
'cause it's not her, it's my expectations.

00:58:27.603 --> 00:58:27.813
Yeah.

00:58:27.842 --> 00:58:32.402
But it's very easy, I think for resentment can like snowball into hatred.

00:58:32.402 --> 00:58:32.762
Truly.

00:58:33.092 --> 00:58:36.722
So we started this conversation when you corrected me on the Jenna versus Jenna Lee.

00:58:36.842 --> 00:58:40.742
And I'm, well, I'd rather have you say something than quietly resent me for the whole show.

00:58:40.742 --> 00:58:40.753
Same.

00:58:41.282 --> 00:58:41.523
Same.

00:58:41.733 --> 00:58:42.123
So

00:58:42.177 --> 00:58:42.467
same.

00:58:42.932 --> 00:58:43.652
What else do you do?

00:58:43.652 --> 00:58:45.753
What do you spend your time with your interests?

00:58:45.753 --> 00:58:48.873
Are you a avid book reader, a runner a I'm,

00:58:49.592 --> 00:58:50.583
I'm an avid book reader.

00:58:50.762 --> 00:58:50.853
Okay.

00:58:51.242 --> 00:58:53.373
Um, I, yeah, I have a reading goal ever.

00:58:53.373 --> 00:58:58.788
I have a reading goal to read fewer books every year because otherwise I will just read books and one week is too much.

00:58:59.132 --> 00:58:59.463
Yeah.

00:58:59.463 --> 00:59:03.302
So I'm like, I I've, it's 40 this year and I'm really trying to keep it to only 40.

00:59:03.302 --> 00:59:03.632
But yeah.

00:59:03.632 --> 00:59:04.802
I love, I love reading.

00:59:04.802 --> 00:59:06.753
Not, I love nonfiction fiction.

00:59:07.293 --> 00:59:08.793
Um, I love, I'm a.

00:59:09.003 --> 00:59:09.483
Poet.

00:59:09.483 --> 00:59:10.833
So I do spoken word poetry.

00:59:10.833 --> 00:59:10.922
Oh wow.

00:59:10.922 --> 00:59:14.253
I haven't performed in a couple years, but, um, it's a great outlet for me.

00:59:14.253 --> 00:59:14.913
That's pretty cool.

00:59:15.362 --> 00:59:15.632
It's just, yeah.

00:59:15.632 --> 00:59:15.643
Express.

00:59:15.643 --> 00:59:17.012
I've written a lot of poems over the years.

00:59:17.012 --> 00:59:17.253
Really?

00:59:17.257 --> 00:59:17.427
Really?

00:59:17.552 --> 00:59:17.612
Yeah.

00:59:17.612 --> 00:59:18.003
What kind

00:59:18.003 --> 00:59:18.782
of poems do you write?

00:59:18.782 --> 00:59:21.003
You know, half of'em are love poems of sorts.

00:59:21.003 --> 00:59:21.092
Mm-hmm.

00:59:21.092 --> 00:59:24.992
But also memorial poems when like, my mother-in-law passed, I

00:59:25.472 --> 00:59:25.652
That's

00:59:25.652 --> 00:59:25.922
beautiful.

00:59:25.922 --> 00:59:26.943
Uh, did this or, yeah.

00:59:26.943 --> 00:59:27.932
Different books like that.

00:59:27.932 --> 00:59:30.032
Like give'em little plaques or something.

00:59:30.032 --> 00:59:30.333
Where

00:59:30.483 --> 00:59:32.822
do you feel like it, it helps you too

00:59:33.152 --> 00:59:33.603
for sure.

00:59:33.603 --> 00:59:34.237
That's a process for you to For sure.

00:59:34.862 --> 00:59:34.922
Yeah.

00:59:34.922 --> 00:59:34.987
No, it's to heal.

00:59:35.012 --> 00:59:37.083
I, I blog as well, you know, so I like writing.

00:59:37.083 --> 00:59:37.833
I like word play.

00:59:37.833 --> 00:59:39.722
I'm sure I would love spoken word poetry.

00:59:39.722 --> 00:59:45.663
'cause I've, you would, I've, I told somebody just the other day, I've, I've, I've written the written and sung.

00:59:46.262 --> 00:59:50.282
Um, hundreds of songs, uh, in my head as I'm showering.

00:59:50.288 --> 00:59:50.318
Mm-hmm.

00:59:50.398 --> 00:59:52.117
And then the water, the words just all go down the drain.

00:59:52.177 --> 00:59:52.398
Yes.

00:59:53.108 --> 00:59:54.182
That and road trips.

00:59:54.302 --> 00:59:56.222
They just, they get left behind on the pavement.

00:59:56.222 --> 00:59:56.342
Yeah.

00:59:56.342 --> 00:59:56.492
And

00:59:56.492 --> 00:59:57.117
I, yes.

00:59:57.538 --> 00:59:58.518
So anyway, we have some

00:59:58.518 --> 00:59:59.518
residence there, I suppose.

00:59:59.518 --> 01:00:00.032
Well, there's a slam.

01:00:00.092 --> 01:00:02.163
There was a slam poetry years ago.

01:00:02.163 --> 01:00:03.152
Pre pandemic here.

01:00:03.152 --> 01:00:04.862
I'll have to remember the name of it.

01:00:04.862 --> 01:00:06.782
But there was a reading they would do like once a month and Okay.

01:00:07.143 --> 01:00:07.952
It's just a hoot.

01:00:07.952 --> 01:00:08.463
It's fun.

01:00:08.677 --> 01:00:08.958
I think it would

01:00:08.958 --> 01:00:09.157
be too.

01:00:09.188 --> 01:00:09.478
Yeah.

01:00:09.657 --> 01:00:10.237
You would like it.

01:00:10.242 --> 01:00:11.943
It's spicy sometimes.

01:00:11.943 --> 01:00:19.742
It's, um, it's a provocative sometimes, but it's, uh, it's really hearing, it brings it to life in a way that, does anybody want to hear what the

01:00:19.742 --> 01:00:21.103
old, bearded white guy wants to say?

01:00:21.617 --> 01:00:22.157
I'm not sure.

01:00:22.577 --> 01:00:24.887
It's possible in the poetry realms.

01:00:25.188 --> 01:00:26.663
I, if I dye my hair first, worth a shot.

01:00:26.668 --> 01:00:27.797
You might be the only one.

01:00:28.097 --> 01:00:28.427
Yeah.

01:00:28.487 --> 01:00:31.338
You could just come and dress looking like homeless.

01:00:31.338 --> 01:00:32.297
And maybe that would,

01:00:32.418 --> 01:00:33.557
that would give me some credit.

01:00:33.557 --> 01:00:34.427
That would give you some cred.

01:00:34.668 --> 01:00:35.987
Yeah, because I, I've seen that

01:00:36.077 --> 01:00:38.688
would be that far to go

01:00:38.688 --> 01:00:39.302
to like for the

01:00:39.318 --> 01:00:40.128
homeless look.

01:00:40.128 --> 01:00:40.427
Yeah.

01:00:41.088 --> 01:00:45.887
Um, uh, yeah, so, so I love poetry and then I run, um, Spartan races.

01:00:45.887 --> 01:00:47.327
I love obstacle course races.

01:00:47.327 --> 01:00:47.358
Okay.

01:00:47.657 --> 01:00:49.338
Pushing myself out there in the mud.

01:00:49.427 --> 01:00:51.318
Do they like shock you and stuff in that one or,

01:00:51.407 --> 01:00:51.827
yeah.

01:00:51.827 --> 01:00:53.663
Um, that's the, uh, the Tough Mudder.

01:00:53.777 --> 01:00:54.407
Tough Mudder.

01:00:54.467 --> 01:00:54.648
Yeah.

01:00:54.648 --> 01:00:54.677
Okay.

01:00:54.677 --> 01:00:58.188
And I've done that and it's, the shocks are not, that was the most scared of that, the first one I ran.

01:00:58.188 --> 01:00:58.307
Really?

01:00:58.382 --> 01:01:00.498
And it was like very minimal.

01:01:00.498 --> 01:01:02.447
So it's actually not any worse than the Spartan race.

01:01:02.777 --> 01:01:03.228
Spartan's more fun?

01:01:03.318 --> 01:01:05.958
No, the Spartan is more intense.

01:01:05.987 --> 01:01:06.018
Okay.

01:01:06.018 --> 01:01:08.507
And then they, I like that they have the different lengths.

01:01:08.507 --> 01:01:14.268
So the Tough Mudder, when I was running, it was just one length and they wouldn't really tell you how long it was, but it was like nine to 13.

01:01:14.838 --> 01:01:14.958
But it's be tough.

01:01:14.958 --> 01:01:15.827
It would be real tough.

01:01:15.827 --> 01:01:18.378
And I ran that in Arizona and it was.

01:01:19.007 --> 01:01:20.927
I always like to say it was my very first one.

01:01:20.927 --> 01:01:30.648
And I think that running obstacle obstacle course races is the most fun you can have as an adult with your clothes on, because it is just, you're just, it's, it's childhood reincarnated, right?

01:01:30.648 --> 01:01:33.617
You're crawling through mud, you're climbing shit.

01:01:33.858 --> 01:01:35.297
You're jumping off of shit.

01:01:35.297 --> 01:01:37.007
You're, you're helping other people.

01:01:37.007 --> 01:01:38.987
You're reaching down, you know, there's a lot of comradery.

01:01:38.987 --> 01:01:41.268
So you're reaching back to help somebody up.

01:01:41.268 --> 01:01:44.507
Some random dude, I don't know, is like lifting me up a wall.

01:01:44.717 --> 01:01:44.987
Just, that's pretty cool.

01:01:44.987 --> 01:01:46.878
It's, it is so much fun.

01:01:46.878 --> 01:01:52.128
Even if someone just does the five KI, I'm, I'm like a gateway drug to obstacle course races.

01:01:52.128 --> 01:01:54.478
Like I'm always trying to get people to try'em out.

01:01:54.478 --> 01:01:54.702
You're,

01:01:54.797 --> 01:01:56.177
you're selling me on a little bit.

01:01:56.478 --> 01:01:57.438
It's really fun, the, the community.

01:01:57.438 --> 01:02:01.487
'cause I've, as I mentioned at the break, we, I've done a few of the Wild West relay

01:02:01.637 --> 01:02:01.998
Yeah.

01:02:02.027 --> 01:02:02.958
Long term races.

01:02:02.958 --> 01:02:08.777
And the story I refrained from telling, which I shouldn't tell, but I will, what the heck.

01:02:08.867 --> 01:02:15.588
But I, I had, so I, I had a, had a leg that was pretty long, like 7.9 miles and it was like two miles up.

01:02:15.648 --> 01:02:16.188
And then.

01:02:16.757 --> 01:02:22.038
Whatever, six miles down, uh, going down toward the Laramie River, uh, valley kind of.

01:02:22.608 --> 01:02:27.288
And, uh, I passed three people.

01:02:27.318 --> 01:02:33.947
Like I never passed anybody, Harley, but I was able to pass a girl and then a another kind of a slow guy.

01:02:33.947 --> 01:02:36.018
I hit the soft part of the line up, whatever.

01:02:36.018 --> 01:02:38.898
And then a third, a third person, I never even passed more than one before.

01:02:39.438 --> 01:02:43.757
And, but the third guy like stayed right on my tail, like a hundred yards back.

01:02:43.998 --> 01:02:44.027
Okay.

01:02:44.297 --> 01:02:45.797
And this is right as we crest the hill.

01:02:45.797 --> 01:02:52.518
And so now we got six miles down and basically at that point was when I started having to take a bowel movement really bad.

01:02:52.757 --> 01:02:52.998
Oh yeah.

01:02:53.297 --> 01:02:53.927
The brown bear.

01:02:54.407 --> 01:02:58.217
And couldn't, like, he was gonna pass me if I pooped.

01:02:59.478 --> 01:03:07.188
And so I ran six miles just squeezing my cheeks, you know, and I get down and I finish the leg and tap the new guy in.

01:03:07.188 --> 01:03:09.527
And the rudders in my van were like.

01:03:10.217 --> 01:03:13.847
You are gray, like your skin is gray.

01:03:13.967 --> 01:03:14.987
Toxins are seeping into you.

01:03:15.827 --> 01:03:16.338
Yes.

01:03:16.907 --> 01:03:22.007
You and freaking somebody in the one porta potty that was there at that exchange.

01:03:22.007 --> 01:03:23.478
And it took forever.

01:03:24.077 --> 01:03:28.577
And anyway, long story short is I wasn't right the next day either.

01:03:29.117 --> 01:03:33.527
Like it was, it was, it impacted my functional utility.

01:03:33.623 --> 01:03:39.617
I, I, I ran my leg the next day and stuff, but I was still kind of gray and I couldn't, like, my guts were like not happy.

01:03:39.737 --> 01:03:48.168
My marathon coach Maria would say that you're a real runner now because she said you're not a real runner until you get a visit from the brown bear, as she calls it, in the middle of a race.

01:03:48.197 --> 01:03:48.318
Yeah.

01:03:48.318 --> 01:03:50.717
And you hope there's a porta-potty nearby.

01:03:50.777 --> 01:03:53.057
Like I feel like if I had it to do again.

01:03:54.527 --> 01:03:58.157
I would've pulled over, taken care of business, wiped with some grass.

01:03:58.248 --> 01:03:58.518
Yeah.

01:03:58.697 --> 01:03:59.927
And then passed that guy.

01:03:59.987 --> 01:04:00.257
Right.

01:04:00.347 --> 01:04:02.507
Because I'm sure I could have run so much faster.

01:04:02.507 --> 01:04:02.597
Yes.

01:04:02.597 --> 01:04:05.418
If I got rid of the brow bear first that I was carrying around on my shoulder.

01:04:05.418 --> 01:04:06.137
So anyway.

01:04:06.137 --> 01:04:06.432
Yeah, you were, were just locked in.

01:04:06.432 --> 01:04:06.592
Anyway.

01:04:06.592 --> 01:04:07.818
There's my embarrassing story for you.

01:04:08.538 --> 01:04:15.753
That hasn't happened to me on an obstacle course race, but the startling thing is that it could happen to someone in the mud and that's sort of like, you never know my nightmare.

01:04:15.827 --> 01:04:16.068
You Yeah.

01:04:16.068 --> 01:04:16.818
You'd never know.

01:04:17.447 --> 01:04:19.427
Well, I'm sure you shower off afterwards anyway.

01:04:19.427 --> 01:04:19.878
Very much.

01:04:19.878 --> 01:04:20.027
Yeah.

01:04:20.182 --> 01:04:20.472
Yeah.

01:04:20.568 --> 01:04:21.047
So

01:04:21.052 --> 01:04:21.672
maybe two showers.

01:04:21.708 --> 01:04:24.858
So you're, you're a brand ambassador for the Spartan race.

01:04:24.858 --> 01:04:26.177
Uh, do you have one coming up this year?

01:04:26.177 --> 01:04:27.617
Are they, are they frequent?

01:04:27.708 --> 01:04:28.128
Where are they?

01:04:28.248 --> 01:04:29.268
You can do them anywhere.

01:04:29.327 --> 01:04:34.967
So I, I have a dream of doing the Pacific Northwest one in Washington, and that's in September.

01:04:34.967 --> 01:04:35.568
Usually.

01:04:35.568 --> 01:04:36.978
I haven't looked at the dates this year.

01:04:37.068 --> 01:04:40.967
And then I keep trying to make the Atlanta, Georgia one work,'cause my partner has family there.

01:04:40.967 --> 01:04:43.487
And it's once again, not going to work this year.

01:04:43.487 --> 01:04:46.847
But, um, the coolest one I ever ran was in Sparta.

01:04:47.447 --> 01:04:48.438
Oh, in Greece, Barton Race?

01:04:48.438 --> 01:04:48.887
Yes.

01:04:48.887 --> 01:04:50.268
At the World Championships.

01:04:50.268 --> 01:04:50.327
Whoa.

01:04:50.327 --> 01:04:51.677
And that's like my little, like,

01:04:51.682 --> 01:04:53.358
like you qualified for the world championships?

01:04:53.387 --> 01:04:53.597
No.

01:04:53.597 --> 01:04:53.987
Goodness.

01:04:53.987 --> 01:04:54.197
No.

01:04:54.197 --> 01:04:55.307
Let me, let me back this up.

01:04:55.307 --> 01:04:55.737
You were in the Rookie club?

01:04:55.922 --> 01:05:00.197
I was just there and people were championship and I was just running the race.

01:05:00.197 --> 01:05:00.318
Gotcha.

01:05:00.318 --> 01:05:02.177
But it was pretty, it was pretty cool.

01:05:02.237 --> 01:05:02.418
Yeah.

01:05:02.418 --> 01:05:02.838
I'm sure

01:05:02.927 --> 01:05:03.527
going to run through

01:05:03.527 --> 01:05:03.858
the streets.

01:05:03.862 --> 01:05:06.887
What, uh, like what, what pace are people?

01:05:07.668 --> 01:05:08.478
Is it a paste?

01:05:08.538 --> 01:05:11.447
Because you said it's like nine to 13 miles kind of thing, or Yeah.

01:05:11.452 --> 01:05:11.963
Yours, Spartan

01:05:11.963 --> 01:05:12.402
different.

01:05:12.402 --> 01:05:13.938
So there's, there's three levels of Spartan K.

01:05:13.938 --> 01:05:17.148
So there's a 5K, a 10 K, and a 15 K.

01:05:17.418 --> 01:05:18.018
Okay.

01:05:18.108 --> 01:05:18.318
Yep.

01:05:18.438 --> 01:05:24.648
Um, but they're never exactly that because one of the, the invisible obstacle is they don't tell you how long it is, so,

01:05:24.677 --> 01:05:24.858
okay.

01:05:25.157 --> 01:05:26.208
You know, they kind of mess with you.

01:05:26.208 --> 01:05:27.588
And sometimes it's way longer than that.

01:05:27.588 --> 01:05:28.547
Like a lot longer.

01:05:28.552 --> 01:05:28.722
Yeah.

01:05:28.722 --> 01:05:28.963
Road

01:05:28.963 --> 01:05:30.483
this huge hill and back down.

01:05:30.588 --> 01:05:30.858
Yeah.

01:05:30.918 --> 01:05:31.128
Yeah.

01:05:31.128 --> 01:05:32.057
Like we added three miles.

01:05:32.057 --> 01:05:32.297
Whoops.

01:05:32.297 --> 01:05:32.748
Sorry.

01:05:32.838 --> 01:05:37.367
Um, but, uh, so those are the links and you, um.

01:05:38.987 --> 01:05:39.728
Remind me what your question was.

01:05:39.728 --> 01:05:39.887
It's

01:05:39.887 --> 01:05:44.418
like the fast people are like probably running seven minute miles or something like that between the obstacles.

01:05:44.478 --> 01:05:49.608
So you have to pay extra to be in a timed, um, like corral.

01:05:49.998 --> 01:05:50.088
Oh.

01:05:50.117 --> 01:05:51.257
'cause you get to start early.

01:05:51.257 --> 01:05:51.288
Okay.

01:05:52.038 --> 01:05:53.088
And I've never done that.

01:05:53.088 --> 01:05:57.918
And I keep meaning to'cause I,'cause I could do it where I could pay to run with my age group and women.

01:05:58.128 --> 01:05:58.458
Yeah.

01:05:58.577 --> 01:06:03.077
Um, and what happens when you run in those earlier times, they don't let as many people go.

01:06:03.077 --> 01:06:05.958
So you're not um, you're not backed up obstacles.

01:06:05.963 --> 01:06:06.032
Just

01:06:06.032 --> 01:06:06.193
him.

01:06:06.193 --> 01:06:06.273
Yep.

01:06:06.378 --> 01:06:08.717
You get, you can wait at an obstacle for a while sometimes.

01:06:08.748 --> 01:06:08.777
Oh.

01:06:08.898 --> 01:06:09.737
Which kills your time.

01:06:09.737 --> 01:06:09.827
Like,

01:06:09.858 --> 01:06:10.637
come on lady, get

01:06:10.637 --> 01:06:10.847
over

01:06:10.847 --> 01:06:11.237
this stupid

01:06:11.237 --> 01:06:11.327
wall.

01:06:11.327 --> 01:06:11.688
Exactly.

01:06:11.688 --> 01:06:12.557
Like, you're not gonna make it.

01:06:12.557 --> 01:06:15.257
Give up, do the burpees, you know, like, move on.

01:06:15.257 --> 01:06:15.947
It's not happening.

01:06:15.947 --> 01:06:17.838
So I, that's my goal for this year.

01:06:17.838 --> 01:06:23.777
I wanna actually start, I, I keep an eye on my time and I always look at where I rank among women in my age group.

01:06:23.782 --> 01:06:23.913
Yeah.

01:06:24.168 --> 01:06:28.068
And it's usually like top 20%, but I'd like to actually go out No, no.

01:06:28.068 --> 01:06:28.788
In the corral.

01:06:28.907 --> 01:06:29.148
Yeah.

01:06:29.148 --> 01:06:29.717
And just like.

01:06:30.617 --> 01:06:31.188
Nail it.

01:06:31.188 --> 01:06:33.288
And is your training running mostly then

01:06:33.288 --> 01:06:34.007
training

01:06:34.487 --> 01:06:36.378
or you don't really do that, you couch to Spartan?

01:06:36.708 --> 01:06:40.458
I did, uh, I used to do orange theory and I do a version of Orange Theory and lifting now.

01:06:40.547 --> 01:06:40.907
Okay.

01:06:40.998 --> 01:06:43.248
Um, and then I don't normally run.

01:06:43.248 --> 01:06:43.503
So you're not really putting

01:06:43.503 --> 01:06:43.822
on miles?

01:06:44.083 --> 01:06:46.608
I'm not really putting on miles because you don't really run that much.

01:06:46.608 --> 01:06:50.327
Like the most, you're running in between obstacles is two miles at the most.

01:06:50.958 --> 01:06:51.047
Right.

01:06:51.077 --> 01:06:52.338
Because it's broken up so much.

01:06:52.338 --> 01:06:56.807
So it's less about, I actually find upper body conditioning and grip strength are much more important mm-hmm.

01:06:57.047 --> 01:06:58.503
Than running conditioning.

01:06:59.038 --> 01:06:59.458
Interesting.

01:06:59.577 --> 01:06:59.818
Yeah.

01:07:00.088 --> 01:07:01.588
So tell me about this partner

01:07:02.637 --> 01:07:02.728
yours.

01:07:02.728 --> 01:07:02.818
Oh's.

01:07:02.818 --> 01:07:02.938
Great.

01:07:03.748 --> 01:07:04.768
His name's Forest.

01:07:04.768 --> 01:07:05.188
He's a

01:07:05.188 --> 01:07:05.637
forest,

01:07:05.818 --> 01:07:06.117
very tall.

01:07:06.117 --> 01:07:06.177
Um,

01:07:07.373 --> 01:07:08.068
like how tall he is?

01:07:08.068 --> 01:07:08.547
Very tall.

01:07:08.637 --> 01:07:09.507
Six four.

01:07:09.597 --> 01:07:09.958
Okay.

01:07:09.958 --> 01:07:10.947
And everywhere we go.

01:07:10.947 --> 01:07:11.608
So you're very tall.

01:07:11.608 --> 01:07:11.918
He's a little taller.

01:07:11.983 --> 01:07:12.623
A little taller than Youm.

01:07:12.623 --> 01:07:12.702
Six two.

01:07:12.702 --> 01:07:14.878
I was six three, but I'm shrinking a little.

01:07:14.878 --> 01:07:17.007
I was six, two and a half, but I always rounded up.

01:07:17.157 --> 01:07:17.367
Yeah.

01:07:17.757 --> 01:07:18.148
Um, as you

01:07:18.148 --> 01:07:18.208
do.

01:07:18.208 --> 01:07:18.387
Yeah.

01:07:19.438 --> 01:07:21.237
cause otherwise I would meet people that said they were six three.

01:07:21.237 --> 01:07:22.768
And I'm like, but I'm taller than you.

01:07:23.217 --> 01:07:23.577
Right.

01:07:23.603 --> 01:07:25.557
And so I just, I accepted it.

01:07:25.557 --> 01:07:28.438
It was like coercion for me to exaggerate my height.

01:07:28.438 --> 01:07:28.498
Yeah.

01:07:28.498 --> 01:07:32.338
Just by not having to feel bad about calling people out on their lying.

01:07:32.487 --> 01:07:34.108
And then time is now stealing it.

01:07:34.108 --> 01:07:34.378
Yeah.

01:07:34.378 --> 01:07:34.387
Yeah.

01:07:34.387 --> 01:07:35.427
So he's six four.

01:07:35.518 --> 01:07:36.148
He's six four.

01:07:36.237 --> 01:07:39.927
I say that because he's like, everywhere we go, everyone always remembers him.

01:07:39.927 --> 01:07:40.168
Right.

01:07:40.168 --> 01:07:41.277
He's kind of a unique name.

01:07:41.277 --> 01:07:42.208
He's very tall.

01:07:42.597 --> 01:07:45.177
Um, and so yeah, we'll go tall like a pine tree.

01:07:45.182 --> 01:07:46.708
Forest, yeah, exactly.

01:07:46.708 --> 01:07:48.717
And they're like, forest and you, what's your name?

01:07:48.717 --> 01:07:49.557
I'm like, come on.

01:07:49.557 --> 01:07:52.648
I used to be the memorable one, but not anymore.

01:07:52.648 --> 01:07:53.007
And

01:07:53.007 --> 01:07:53.757
he's from.

01:07:54.152 --> 01:07:54.362
He's

01:07:54.362 --> 01:07:55.713
from, uh, Georgia.

01:07:56.043 --> 01:07:57.333
We must not speak of this.

01:07:57.333 --> 01:07:58.353
He's from California.

01:07:58.447 --> 01:07:59.068
Oh, okay.

01:07:59.068 --> 01:07:59.077
I

01:07:59.492 --> 01:08:03.182
always tell him, when you meet people from Colorado, don't tell them you're from California.

01:08:03.182 --> 01:08:03.902
I cannot.

01:08:04.172 --> 01:08:05.762
It's, I have a reputation to protect.

01:08:05.762 --> 01:08:05.943
He doesn't

01:08:05.943 --> 01:08:06.543
seem like that

01:08:06.543 --> 01:08:06.753
though.

01:08:06.753 --> 01:08:07.202
He doesn't.

01:08:07.202 --> 01:08:07.532
No.

01:08:07.532 --> 01:08:08.523
He's, he's wonderful.

01:08:08.523 --> 01:08:10.742
There are some acceptable castoffs from California.

01:08:10.742 --> 01:08:10.862
It's

01:08:10.862 --> 01:08:11.072
true.

01:08:11.282 --> 01:08:13.322
Wandering the country and a lot of douche bags

01:08:13.657 --> 01:08:17.193
also that, also that, um, but yeah, he's great.

01:08:17.193 --> 01:08:19.143
He's, he's been in Colorado for a long time.

01:08:19.337 --> 01:08:28.578
Um, he is, has a finance background, so, um, when we first started dating, I just, I loved it because he and I could just talk for hours about business.

01:08:28.578 --> 01:08:29.353
And how is he, was he a banker?

01:08:29.493 --> 01:08:30.632
Is he a investment guy?

01:08:30.637 --> 01:08:31.672
Um, private equity, yeah.

01:08:31.672 --> 01:08:31.832
Okay.

01:08:31.832 --> 01:08:32.203
And Oh yeah.

01:08:32.203 --> 01:08:33.528
And then he is the CFO before that.

01:08:33.528 --> 01:08:43.368
So, um, he, he knows, he knows different things than I know, and so it's, he's, I've grown my knowledge so much by talking to him and, you know, I ask him questions.

01:08:43.372 --> 01:08:43.592
Yeah.

01:08:43.592 --> 01:08:43.603
Yeah.

01:08:43.603 --> 01:08:48.828
And he's done some recordings for my, for my clients of like teaching them certain things.

01:08:48.828 --> 01:08:51.078
So that's been really cool for him to like pass that along.

01:08:51.078 --> 01:08:52.393
So, a personal question, I guess.

01:08:52.393 --> 01:08:52.632
Sure.

01:08:52.632 --> 01:08:53.552
But are you like.

01:08:54.382 --> 01:09:00.917
Interested in getting remarried or like is he a, we're one time divorced, divorce A two and you're gun shy a little bit.

01:09:01.097 --> 01:09:01.637
Wonder what?

01:09:01.738 --> 01:09:02.182
I'm not gun shy.

01:09:02.182 --> 01:09:02.693
He is?

01:09:03.203 --> 01:09:03.233
Okay.

01:09:03.353 --> 01:09:03.682
Yeah.

01:09:03.682 --> 01:09:09.113
So I think what we will settle on will be a partnership that in every essence looks like marriage.

01:09:09.113 --> 01:09:09.172
Yeah.

01:09:09.172 --> 01:09:13.733
But doesn't have, as he says, um, a contract that involves the state.

01:09:13.853 --> 01:09:14.243
So

01:09:15.023 --> 01:09:19.762
well, there's also prenuptial agreements that can kind of eliminate the state's, uh, influence on stuff.

01:09:19.912 --> 01:09:20.243
Right.

01:09:20.483 --> 01:09:26.542
I think what I, what we both discovered through our interactions with the family court system is that there's ideal application.

01:09:26.542 --> 01:09:26.603
Yeah.

01:09:26.603 --> 01:09:27.518
And then there's how it actually works.

01:09:27.518 --> 01:09:27.837
And the court

01:09:27.953 --> 01:09:28.943
does it however, where they want to

01:09:28.943 --> 01:09:29.932
and the court does whatever they want

01:09:29.932 --> 01:09:30.052
to.

01:09:30.052 --> 01:09:39.172
And there's so many cases where just people get wound up, uh, in the system and the system messes It

01:09:39.172 --> 01:09:39.653
fails.

01:09:39.658 --> 01:09:39.948
Yeah.

01:09:39.953 --> 01:09:40.283
Yeah,

01:09:40.372 --> 01:09:40.792
it does.

01:09:40.792 --> 01:09:50.063
I mean, I know personal experience and then extended community, you know, there have been some great rulings that have saved children and protected spouses.

01:09:50.122 --> 01:09:52.432
And there's also just been like total.

01:09:53.148 --> 01:09:55.518
Total rendering of families.

01:09:55.637 --> 01:09:56.658
Yeah, unnecessarily.

01:09:56.898 --> 01:09:59.087
Um, because the court thought it was doing the right thing.

01:09:59.087 --> 01:09:59.627
So Yeah.

01:09:59.927 --> 01:10:03.167
Um, yeah, I think it's an imperfect system'cause it's run by humans who are imperfect.

01:10:03.167 --> 01:10:03.682
That's so it goes.

01:10:03.797 --> 01:10:04.188
Yeah.

01:10:04.188 --> 01:10:06.198
But we, um, he's great with my daughter.

01:10:06.198 --> 01:10:07.938
He's just, he taught her how to ride a bike.

01:10:07.938 --> 01:10:11.087
He's been there, he's been in her life since she was four.

01:10:11.268 --> 01:10:11.688
Oh, wow.

01:10:11.693 --> 01:10:11.922
Okay.

01:10:11.983 --> 01:10:22.068
Um, so, and my ex-husband and I co-parent, well, so we all celebrated Halloween together this last year, and my daughter was Taylor Swift and then my partner was a paparazzi.

01:10:22.637 --> 01:10:22.787
I'll try

01:10:22.787 --> 01:10:23.207
not to judge on that, but That's okay.

01:10:23.207 --> 01:10:24.167
I mean, she's eight.

01:10:24.257 --> 01:10:25.068
Like this is, yeah.

01:10:25.403 --> 01:10:25.818
Taytay is cool.

01:10:25.818 --> 01:10:27.287
Tay has got her hook center.

01:10:27.347 --> 01:10:33.677
The other day I was singing a song in the office, like humming it along and stuff, and somebody's like, what song is that?

01:10:33.677 --> 01:10:34.908
I was like, I don't know this one.

01:10:35.448 --> 01:10:37.637
Ben, it was like Taylor, that's Taylor Swift Taylor.

01:10:37.637 --> 01:10:37.677
I was like, oh,

01:10:37.757 --> 01:10:38.148
don't tell

01:10:38.148 --> 01:10:38.358
anybody.

01:10:38.358 --> 01:10:39.677
You had to hang your head in shame

01:10:39.677 --> 01:10:40.787
a little bit, you know?

01:10:40.787 --> 01:10:41.207
I don't know.

01:10:41.448 --> 01:10:42.137
I won't judge you.

01:10:42.137 --> 01:10:42.587
I can't.

01:10:42.587 --> 01:10:43.667
Taylor Swift is on at my house.

01:10:43.667 --> 01:10:44.472
Stick on the day to day.

01:10:44.717 --> 01:10:45.618
So yeah.

01:10:45.622 --> 01:10:49.457
So my ex-husband was the, her security, I was a Swifty fan.

01:10:49.547 --> 01:10:49.667
Oh gosh.

01:10:49.667 --> 01:10:51.738
And he was paparazzi, so it was like a whole group.

01:10:51.738 --> 01:10:52.847
Oh, that's pretty fun costume.

01:10:52.847 --> 01:10:53.387
It was fun.

01:10:54.018 --> 01:10:54.068
I dig it.

01:10:54.068 --> 01:10:54.438
It was fun.

01:10:54.438 --> 01:10:57.497
And I appreciate that you have that kind of relationship with your ex as well.

01:10:57.502 --> 01:10:57.743
Yeah.

01:10:57.887 --> 01:10:58.068
Yeah.

01:10:58.068 --> 01:11:04.307
It was a road to get here, but we're both children of divorce and we've seen the way it can go and we didn't want that for our daughter, so.

01:11:04.307 --> 01:11:04.488
Well

01:11:04.488 --> 01:11:04.847
good for you.

01:11:05.118 --> 01:11:05.268
Thanks.

01:11:05.328 --> 01:11:07.967
Would you like to pay our, uh, random question game?

01:11:08.087 --> 01:11:08.448
Oh, yes.

01:11:08.448 --> 01:11:08.807
Next

01:11:08.837 --> 01:11:09.228
for sure.

01:11:09.347 --> 01:11:09.557
Yeah.

01:11:09.648 --> 01:11:09.858
Okay.

01:11:09.858 --> 01:11:13.097
So this is, uh, this is a list of 30 questions.

01:11:13.103 --> 01:11:13.262
Okay.

01:11:14.297 --> 01:11:17.238
Each attached to a different ping pong ball number.

01:11:18.257 --> 01:11:20.717
So you're gonna grab three of these balls outta here.

01:11:20.747 --> 01:11:20.778
Okay.

01:11:22.097 --> 01:11:28.698
And, uh, we'll allow you to fun, um, explore some random questions.

01:11:28.698 --> 01:11:30.467
Some are silly, some are very serious.

01:11:31.832 --> 01:11:38.073
And why don't you just grab three and then I'll take that bowl away from you and we can clear up the, the set.

01:11:38.313 --> 01:11:38.552
All right.

01:11:38.672 --> 01:11:39.393
Perfect.

01:11:39.813 --> 01:11:40.023
Okay,

01:11:40.233 --> 01:11:40.863
we have set

01:11:40.863 --> 01:11:41.313
that there.

01:11:41.582 --> 01:11:43.809
Eight, nine and 30

01:11:43.809 --> 01:11:45.512
0 8, 9 30.

01:11:45.842 --> 01:11:46.052
Yeah.

01:11:47.403 --> 01:11:48.887
Too bad we didn't get six, seven.

01:11:48.978 --> 01:11:54.677
I'm gonna, we're we're in the, I'm gonna go to 31st because we're in that, uh, relationship department here.

01:11:54.887 --> 01:11:54.978
Okay.

01:11:55.217 --> 01:11:55.938
Oh, and what's this?

01:11:56.057 --> 01:11:56.988
Your partner's name?

01:11:56.988 --> 01:11:57.587
Does he have a name?

01:11:57.587 --> 01:11:58.068
Forrest.

01:11:58.127 --> 01:11:58.728
Oh, Forrest Duh.

01:11:58.728 --> 01:11:58.847
Mm-hmm.

01:11:59.403 --> 01:12:04.127
So, and it wasn't him, I know that,'cause you, you've been around, you said when you were traveling and all that.

01:12:04.127 --> 01:12:04.137
Mm-hmm.

01:12:04.188 --> 01:12:05.778
But describe your first kiss.

01:12:07.573 --> 01:12:07.863
Okay.

01:12:08.087 --> 01:12:08.747
This is a good story.

01:12:09.167 --> 01:12:14.177
Um, as I mentioned earlier, school was a challenge for me, behaviorally, love to learn.

01:12:14.478 --> 01:12:21.618
And I had a very, um, close relationship with the middle school principal because I spent a fair amount of time at this office.

01:12:21.618 --> 01:12:21.823
You did kiss it, did you?

01:12:22.278 --> 01:12:22.728
Goodness?

01:12:22.728 --> 01:12:23.028
No.

01:12:23.328 --> 01:12:23.448
Okay, good.

01:12:23.507 --> 01:12:24.108
That would be bad.

01:12:24.108 --> 01:12:24.137
I

01:12:24.182 --> 01:12:24.502
didn't wanna go

01:12:24.502 --> 01:12:24.622
there.

01:12:24.627 --> 01:12:27.948
Uh, but his son Clint, was in my class.

01:12:28.068 --> 01:12:28.097
Oh.

01:12:28.847 --> 01:12:35.658
And, um, I, that paint me in a great light, but I basically went out with him, which is, you

01:12:35.658 --> 01:12:38.028
know, basically in middle school you just say your boyfriend and girlfriend.

01:12:38.028 --> 01:12:38.143
Yep, yep.

01:12:38.627 --> 01:12:39.198
And.

01:12:39.587 --> 01:12:45.377
Because I wanted him to go home and at the dinner table tell his dad who did not care for me that he was dating me.

01:12:45.377 --> 01:12:49.337
And so we kissed this chase, little peck, but I was just like, forever.

01:12:49.337 --> 01:12:50.927
I have the principal's son's.

01:12:50.927 --> 01:12:52.162
I only knew first kiss.

01:12:55.488 --> 01:12:58.217
I like your, uh, slight evilness there.

01:12:58.217 --> 01:12:58.457
Yeah.

01:12:58.637 --> 01:12:58.908
Yeah.

01:12:58.908 --> 01:12:59.957
That's diabolical

01:13:00.167 --> 01:13:00.677
a little bit.

01:13:00.797 --> 01:13:02.238
Mildly diabolical though.

01:13:02.717 --> 01:13:03.287
I like it.

01:13:03.587 --> 01:13:04.247
Uh, what did you say?

01:13:04.247 --> 01:13:05.358
Eight and nine were your other two?

01:13:05.507 --> 01:13:05.778
Yep.

01:13:07.037 --> 01:13:07.757
Hmm.

01:13:08.778 --> 01:13:09.047
Yeah.

01:13:09.108 --> 01:13:13.637
What music or artist reminds you of your child childhood?

01:13:15.618 --> 01:13:16.382
Oh, Reba McEntire.

01:13:16.387 --> 01:13:16.518
Okay.

01:13:17.297 --> 01:13:19.427
And when I met her I was so uncool.

01:13:19.967 --> 01:13:21.287
And I was like, I'm gonna play it cool.

01:13:21.287 --> 01:13:22.488
I'm just gonna be normal.

01:13:22.488 --> 01:13:23.837
And I was like, I love you so much.

01:13:23.837 --> 01:13:27.287
Fancy was my favorite song, which was really inappropriate for a kid to love the song.

01:13:27.287 --> 01:13:29.148
Fancy by Reba McIntyre, which is essentially

01:13:29.148 --> 01:13:30.137
about a prostitute.

01:13:30.182 --> 01:13:30.382
Yeah.

01:13:30.387 --> 01:13:32.328
But, uh, yeah, totally fan girl.

01:13:32.328 --> 01:13:33.978
Not just a prostitute, but a mom.

01:13:33.978 --> 01:13:38.297
Her mom putting her daughter into prostitution to savor from a life of Porto.

01:13:38.387 --> 01:13:39.978
And when I was eight, that was my favorite song.

01:13:39.978 --> 01:13:40.637
I knew every word.

01:13:40.667 --> 01:13:42.108
I didn't understand.

01:13:42.887 --> 01:13:44.148
Don't let it down.

01:13:44.162 --> 01:13:44.382
Yep.

01:13:45.018 --> 01:13:45.198
Yep.

01:13:45.797 --> 01:13:45.917
Yeah.

01:13:45.917 --> 01:13:46.967
That's a great song.

01:13:46.967 --> 01:13:49.398
I could, we could sing that together if I had better microphones.

01:13:49.398 --> 01:13:49.608
But

01:13:50.057 --> 01:13:52.198
for the sake of your audience, I'm really glad we go.

01:13:52.198 --> 01:13:53.268
We shouldn't'cause I shouldn't.

01:13:53.328 --> 01:13:53.898
Um, yeah.

01:13:53.898 --> 01:13:55.097
So I was not cool when I met her.

01:13:55.097 --> 01:13:55.398
And

01:13:55.547 --> 01:13:57.047
so Are you a country girl still?

01:13:57.768 --> 01:13:59.837
I like all music except reggae music, so.

01:13:59.927 --> 01:14:00.047
Okay.

01:14:00.137 --> 01:14:00.377
Yeah.

01:14:00.587 --> 01:14:01.877
Oh, why not Reggae?

01:14:02.387 --> 01:14:03.467
I, it just irritates me.

01:14:03.467 --> 01:14:03.528
Huh?

01:14:03.557 --> 01:14:05.507
It's too chill.

01:14:05.507 --> 01:14:07.158
And that's, yeah.

01:14:07.162 --> 01:14:07.382
Yeah.

01:14:07.762 --> 01:14:08.182
For good reason.

01:14:08.182 --> 01:14:08.658
Life is hard.

01:14:08.658 --> 01:14:13.278
You guys get a job and quit playing the freaking drums, the freaking steel guitar.

01:14:13.337 --> 01:14:13.547
Eight.

01:14:14.057 --> 01:14:14.417
Yeah.

01:14:14.613 --> 01:14:14.903
Fair.

01:14:15.347 --> 01:14:15.528
Fair.

01:14:16.427 --> 01:14:18.198
What's the strangest way?

01:14:18.752 --> 01:14:20.283
That you've ever injured yourself.

01:14:22.953 --> 01:14:25.023
I had somebody that was like, I've never injured myself.

01:14:25.023 --> 01:14:25.893
And I was like, what?

01:14:25.893 --> 01:14:27.033
Strangest,

01:14:27.033 --> 01:14:29.403
strangest way you've ever injured yourself?

01:14:30.603 --> 01:14:35.252
It didn't hurt me, but I did at the age of 39, catch my hair on fire on accident.

01:14:35.313 --> 01:14:35.582
Oh,

01:14:35.853 --> 01:14:36.962
that was just last year.

01:14:37.412 --> 01:14:37.743
Um,

01:14:37.832 --> 01:14:38.103
yeah.

01:14:38.103 --> 01:14:38.823
Stove?

01:14:39.092 --> 01:14:45.512
No, just had a candle in my hand and forgot, and I had cups in my hand and I put it in my arm with all the other cups.

01:14:45.512 --> 01:14:45.542
Oh,

01:14:45.693 --> 01:14:45.872
right.

01:14:46.137 --> 01:14:46.518
It just

01:14:48.068 --> 01:14:49.238
like, did you catch it pretty fast?

01:14:49.387 --> 01:14:53.222
Yeah, I caught it pretty fast, but I was just, when I tell that story, people are like, oh, you were seven.

01:14:53.222 --> 01:14:54.122
I'm like, no, I was 39.

01:14:54.122 --> 01:14:56.733
So there's, that didn't hurt.

01:14:56.733 --> 01:14:56.943
You know?

01:14:56.943 --> 01:14:57.932
What's a good thing?

01:14:58.893 --> 01:15:04.262
God is smart, uh, on the way he designs things like hair is definitely very flammable, very right.

01:15:04.262 --> 01:15:09.783
Like, but it doesn't like go up like it would if it was like soaked in gasoline or something, you know?

01:15:09.783 --> 01:15:11.882
It makes so much, much noise, explos and smell.

01:15:11.943 --> 01:15:12.092
Mm-hmm.

01:15:12.332 --> 01:15:14.853
That you quickly realize somebody's hair is on fire.

01:15:14.853 --> 01:15:15.813
The smell is what saved me,

01:15:15.872 --> 01:15:16.203
I'm sure.

01:15:16.203 --> 01:15:17.432
Because I was like, what's on me?

01:15:17.432 --> 01:15:17.792
It's me.

01:15:17.797 --> 01:15:18.037
I'm on

01:15:18.037 --> 01:15:18.118
fire.

01:15:18.118 --> 01:15:18.932
Oh shit, I'm on fire.

01:15:19.533 --> 01:15:20.613
Then you just, yeah, because had

01:15:20.613 --> 01:15:22.743
to go in for a haircut and tell my, you know,

01:15:22.953 --> 01:15:27.212
I wonder like if you're wearing like lots of product, it probably would go up faster.

01:15:27.302 --> 01:15:29.103
Is pretty alcohol heavy in those products

01:15:29.103 --> 01:15:30.273
when we were in middle school?

01:15:30.273 --> 01:15:30.962
Yeah, absolutely.

01:15:30.962 --> 01:15:35.318
If you're, so we used to take candles in middle school and spray perfume or hairspray into them and it would go

01:15:35.898 --> 01:15:36.238
the blow

01:15:36.238 --> 01:15:36.557
blowtorch.

01:15:36.722 --> 01:15:36.813
So

01:15:36.813 --> 01:15:37.233
yeah.

01:15:37.502 --> 01:15:37.653
Yeah.

01:15:37.653 --> 01:15:39.813
Hairspray wouldn't have been good, but I don't wear that very often.

01:15:39.813 --> 01:15:40.052
That's good.

01:15:40.052 --> 01:15:40.832
So I was saved,

01:15:40.893 --> 01:15:41.103
yeah.

01:15:41.162 --> 01:15:42.393
Saved by the lack of hairspray.

01:15:42.393 --> 01:15:44.462
So not injured, but my pride was injured.

01:15:45.033 --> 01:15:56.613
So next is, uh, the part of the conversation that you're gonna be excited about is the, well, the local experiences are closing segment, but before that we have.

01:15:57.347 --> 01:16:00.557
An option of a, of a taste.

01:16:00.557 --> 01:16:14.118
A a half a half a shot of either the Wiz Cal from our New Spirit sponsor seed and spirit distilling here locally, which like literally takes things from grain that they grow

01:16:14.568 --> 01:16:14.658
Oh wow.

01:16:14.717 --> 01:16:17.177
To the mash that they make, to the ferment that they do.

01:16:17.177 --> 01:16:20.057
And so there's hyperlocal as any business around.

01:16:20.148 --> 01:16:20.417
So wow.

01:16:20.717 --> 01:16:20.898
Process,

01:16:20.898 --> 01:16:35.387
prop store, new spirit sponsor, seed spirit or the infinity bottle is all the different, uh, spirits that have come through the podcast studio over the last really about 12 months, I think started at last, early last year.

01:16:35.507 --> 01:16:39.672
That feels, just, feels like I'll be connected to all the people that been

01:16:39.672 --> 01:16:41.057
on here to all those past conversations.

01:16:41.063 --> 01:16:41.313
Yeah.

01:16:41.318 --> 01:16:41.507
Yeah.

01:16:41.597 --> 01:16:44.537
Plus you said the tequila or anything like tequila is

01:16:45.078 --> 01:16:45.228
Yeah.

01:16:45.228 --> 01:16:48.198
I burn out my relationship with tequila when I was about 22, so,

01:16:48.257 --> 01:16:48.497
all right.

01:16:48.738 --> 01:16:48.828
Any

01:16:48.828 --> 01:16:49.068
form,

01:16:50.118 --> 01:16:54.167
why don't you, um, keep the guests occupied for a quick moment with a.

01:16:54.858 --> 01:16:55.307
Story.

01:16:55.307 --> 01:16:57.858
Well, I'll go grab the Infinity bottle and get it served up.

01:16:58.188 --> 01:16:59.057
Okay, sounds good.

01:16:59.057 --> 01:16:59.238
Let's

01:16:59.238 --> 01:16:59.507
see.

01:16:59.507 --> 01:16:59.778
Quick story.

01:16:59.778 --> 01:16:59.807
I

01:16:59.807 --> 01:17:00.707
could also tell another

01:17:00.707 --> 01:17:01.728
story, a book, a recommendation.

01:17:01.908 --> 01:17:02.717
Oh, yes.

01:17:03.438 --> 01:17:03.738
Hmm.

01:17:03.797 --> 01:17:04.097
Okay.

01:17:04.097 --> 01:17:24.287
I'm, I'm rereading, uh, Brianna Weiss book right now, and it's a series of essays and she just sort of picks any random topic, but it's like, you know, 10 ways to know if you're emotionally intelligent or five things that you should look for in a, a.

01:17:24.752 --> 01:17:27.182
Friendship or five things that you should bring to a friendship.

01:17:27.182 --> 01:17:28.802
It's just really random things.

01:17:28.802 --> 01:17:34.113
But she has this way of speaking from the heart, um, that is, it's captivating.

01:17:34.172 --> 01:17:36.033
Um, it doesn't feel like self-help.

01:17:36.033 --> 01:17:40.292
It feels like someone like bearing their heart to you, but a really healthy, balanced person.

01:17:40.297 --> 01:17:40.347
Yeah.

01:17:40.377 --> 01:17:40.667
It's

01:17:40.667 --> 01:17:40.908
pretty cool.

01:17:41.068 --> 01:17:41.188
I

01:17:41.188 --> 01:17:41.427
dig it.

01:17:41.853 --> 01:17:42.122
Yeah.

01:17:42.182 --> 01:17:44.012
How would I know if I'm emotionally intelligent?

01:17:44.493 --> 01:17:50.222
Um, one of, I, the one I remember the most is in an argument when someone says you do X, Y, z.

01:17:50.222 --> 01:17:52.292
You don't respond by saying, you do that too.

01:17:52.893 --> 01:17:53.252
Right.

01:17:53.252 --> 01:17:53.387
That's good.

01:17:53.387 --> 01:17:53.792
Like you actually

01:17:53.792 --> 01:17:54.693
pause and take

01:17:54.783 --> 01:17:55.172
Yeah.

01:17:55.233 --> 01:17:56.432
It's not tit for tat.

01:17:56.523 --> 01:17:56.733
Right.

01:17:56.792 --> 01:18:00.512
Well, and I'm way harder to live with than my wife is, and so it's

01:18:00.512 --> 01:18:01.592
good that you know that.

01:18:01.597 --> 01:18:01.828
Yeah.

01:18:02.547 --> 01:18:10.743
I try, I have a phrase I use sometimes and I usually don't actually, I don't think I've ever shared it on the podcast before.

01:18:11.342 --> 01:18:14.313
Uh, but it's one of my, one of my superpowers.

01:18:15.813 --> 01:18:16.743
Is that beautiful?

01:18:16.743 --> 01:18:17.493
Women love me.

01:18:17.688 --> 01:18:17.978
Okay,

01:18:19.052 --> 01:18:19.203
good.

01:18:19.203 --> 01:18:23.042
Like beautiful of spirit, beautiful of heart, beautiful of everything.

01:18:23.073 --> 01:18:23.252
Yeah.

01:18:23.252 --> 01:18:29.672
But I apparently, I make a good impression on women in general, but especially beautiful women.

01:18:30.057 --> 01:18:30.337
I, I

01:18:30.337 --> 01:18:30.578
love that.

01:18:30.877 --> 01:18:31.097
So

01:18:31.233 --> 01:18:32.103
I think I'm doing all right.

01:18:32.103 --> 01:18:32.672
Yeah.

01:18:32.943 --> 01:18:33.122
Yeah.

01:18:33.122 --> 01:18:33.212
It's

01:18:33.212 --> 01:18:33.693
hard to monetize.

01:18:33.693 --> 01:18:33.903
She still

01:18:33.903 --> 01:18:34.412
loves you

01:18:34.443 --> 01:18:40.203
and Jill loves hard, despite all of that modest, and just, Jill loves me because she's one of those beautiful women.

01:18:40.233 --> 01:18:40.622
Yeah.

01:18:40.712 --> 01:18:41.457
But also she honors.

01:18:41.462 --> 01:18:44.493
Honors the fact that, uh, nice people like you, even like me.

01:18:44.613 --> 01:18:44.972
Yeah.

01:18:45.033 --> 01:18:45.693
I do like you.

01:18:46.113 --> 01:18:46.262
Good.

01:18:46.353 --> 01:18:54.422
Um, I think that's, I think that's really cool when our partner can like, see the magic thing, even if it, even if that magic thing makes us really appealing to the opposite sex or to

01:18:54.632 --> 01:18:54.813
Yeah.

01:18:54.813 --> 01:18:55.622
Potential partners.

01:18:55.622 --> 01:18:57.693
It's cool when they can just see that magic thing Yeah.

01:18:57.693 --> 01:18:58.922
And be like, fuck yeah.

01:18:58.922 --> 01:19:00.512
About it, instead of like,

01:19:00.512 --> 01:19:01.712
yeah, I could appreciate that too.

01:19:01.712 --> 01:19:02.672
Feel insecure.

01:19:02.677 --> 01:19:02.818
Yeah.

01:19:02.823 --> 01:19:03.243
Yeah.

01:19:03.243 --> 01:19:07.603
Well, and like most people, there's always insecurities and stuff, and Jill's like, yeah, you get to meet with all these.

01:19:08.478 --> 01:19:11.507
Beautiful women, business owners and stuff that join your club and stuff like that.

01:19:11.507 --> 01:19:14.148
I'm like, but you know, I'm Fort Collins famous.

01:19:14.148 --> 01:19:15.228
Like, I can't have an affair.

01:19:15.228 --> 01:19:17.597
Like, people would turn me in like right away.

01:19:17.988 --> 01:19:21.347
I'd have to go to freaking South Park or something like that.

01:19:21.347 --> 01:19:22.278
But I don't have time.

01:19:22.398 --> 01:19:27.677
I don't find that people who are looking to have an affair mention their wife within moments of meeting someone.

01:19:27.677 --> 01:19:32.898
And you have mentioned her numerous times, like, to the degree that I'd like to meet her, so she's

01:19:32.898 --> 01:19:33.408
a, she's a peach.

01:19:33.497 --> 01:19:33.858
Yeah,

01:19:33.858 --> 01:19:34.217
for sure.

01:19:34.278 --> 01:19:34.667
Yeah.

01:19:34.967 --> 01:19:37.667
Um, you might not like me as much after the infinity bottle.

01:19:37.667 --> 01:19:37.728
I, I

01:19:37.728 --> 01:19:37.818
might

01:19:37.818 --> 01:19:38.703
not, but see,

01:19:38.703 --> 01:19:39.887
but I have a kombucha chaser.

01:19:39.887 --> 01:19:42.377
I over poured you the first time, but I gave it to me.

01:19:42.408 --> 01:19:42.828
Okay.

01:19:42.828 --> 01:19:44.118
And so, uh, we should be good.

01:19:44.118 --> 01:19:44.537
Cheers.

01:19:44.537 --> 01:19:45.828
Uh, maybe Shalom.

01:19:46.127 --> 01:19:46.398
Yeah.

01:19:46.457 --> 01:19:46.938
Shalom,

01:19:47.057 --> 01:19:47.417
Shalom.

01:19:52.278 --> 01:19:52.557
Oh, that is,

01:19:52.557 --> 01:19:52.882
and we have to,

01:19:52.882 --> 01:19:54.948
that is actually good,

01:19:55.457 --> 01:19:55.877
isn't it?

01:19:57.528 --> 01:19:58.828
See, there's a lot of, uh huh.

01:19:59.882 --> 01:20:03.872
There's a lot of, uh, like I said, bourbon is a big part of it.

01:20:03.872 --> 01:20:03.932
Yeah.

01:20:03.962 --> 01:20:05.283
There's a fair bit of tequila.

01:20:05.283 --> 01:20:06.363
There's a little bit of gin.

01:20:06.693 --> 01:20:08.132
There's some whiz cow in there now.

01:20:08.193 --> 01:20:08.823
'cause we just got

01:20:08.823 --> 01:20:08.972
that.

01:20:09.122 --> 01:20:09.632
It's sweeter.

01:20:09.632 --> 01:20:10.412
It's sweeter than I expected.

01:20:10.412 --> 01:20:10.472
Hmm.

01:20:11.493 --> 01:20:11.643
Yeah.

01:20:11.792 --> 01:20:12.063
All right.

01:20:12.122 --> 01:20:12.632
It's not bad.

01:20:13.262 --> 01:20:17.132
Maybe I should, uh, bring it up, bottle it.

01:20:18.302 --> 01:20:20.853
But it, the, the, the evolution of the bottle changes.

01:20:21.002 --> 01:20:22.143
It changed so much.

01:20:22.143 --> 01:20:23.643
Like the gin came along later.

01:20:23.943 --> 01:20:24.332
Yeah.

01:20:24.603 --> 01:20:26.703
And it just made itself known.

01:20:26.703 --> 01:20:28.233
Can you, can you feel the gin still?

01:20:28.233 --> 01:20:29.672
I, I can't feel it as much anymore.

01:20:29.672 --> 01:20:30.257
I actually can't.

01:20:30.257 --> 01:20:30.752
I don't like gin.

01:20:30.752 --> 01:20:34.082
So if it was, if it was to be sensed, I would've picked it up.

01:20:34.113 --> 01:20:34.502
Yeah.

01:20:34.592 --> 01:20:35.853
Um, I didn't, it's

01:20:35.882 --> 01:20:40.382
been still some,'cause I added, uh, some of the Wiz Cal and some of the bourbon from Seed and Spirits.

01:20:40.382 --> 01:20:41.103
So, uh,

01:20:41.103 --> 01:20:41.132
I like it.

01:20:41.582 --> 01:20:44.252
The bourbon from seed and spirits I think is what's coming through like that.

01:20:44.252 --> 01:20:44.552
Just,

01:20:44.643 --> 01:20:44.943
yeah.

01:20:44.943 --> 01:20:45.153
I don't know.

01:20:45.153 --> 01:20:45.872
There's a sweetness.

01:20:45.872 --> 01:20:45.932
They

01:20:46.078 --> 01:20:46.297
job

01:20:46.297 --> 01:20:46.658
richness

01:20:46.818 --> 01:20:52.592
a good, um, like I was mentioning, that's, uh, the localist, local distillery ever.

01:20:52.743 --> 01:20:56.073
Like where they actually, they bought an old combine from pue.

01:20:56.853 --> 01:21:02.162
They could harvest their corn and their wheat that they, and their ride that they grew farm.

01:21:02.162 --> 01:21:02.212
Do they have a tasting

01:21:02.212 --> 01:21:02.578
room here

01:21:03.247 --> 01:21:03.537
soon?

01:21:03.537 --> 01:21:05.073
They're, they're in the old Funk Works.

01:21:05.552 --> 01:21:05.972
Oh, cool.

01:21:06.002 --> 01:21:06.243
Yeah.

01:21:06.243 --> 01:21:12.332
So Funk works vacated and so that I pop by there to get my, my podcast supplies the other day.

01:21:12.332 --> 01:21:13.953
And, uh, he gave me the tour.

01:21:13.953 --> 01:21:17.552
But yeah, they'll have, it's actually gonna be a tasting lounge and oyster bar.

01:21:18.002 --> 01:21:18.722
Oh yes.

01:21:19.292 --> 01:21:19.653
Awesome.

01:21:20.493 --> 01:21:26.493
So, uh, give you another, another reason you're giving me so many reasons to move you, you and Forest to come up here twice a week for a while, until he says, you know what?

01:21:26.493 --> 01:21:28.023
I think we should move to Fort Collins.

01:21:28.082 --> 01:21:28.382
Yes.

01:21:28.443 --> 01:21:29.313
Oh, I have a question for you.

01:21:29.313 --> 01:21:29.523
Okay.

01:21:29.523 --> 01:21:35.643
So, if you were helping me convince Forest to move here,'cause he's not lived in Fortt Collins, what would your pitch be?

01:21:37.502 --> 01:21:39.212
You know, depending on your timeline.

01:21:39.542 --> 01:21:47.552
Um, I found out recently my, my employee Ben, like brought his wife here for a tour to Fat Weekend from Northern California.

01:21:47.552 --> 01:21:47.703
Smart.

01:21:47.733 --> 01:21:47.823
Mm-hmm.

01:21:48.063 --> 01:21:50.733
Where they had been living together when, since their marriage.

01:21:51.212 --> 01:21:53.643
And she was like on the street corner of.

01:21:55.097 --> 01:21:58.547
You know, mountain and Shields and said, you know, I could imagine living here.

01:21:58.908 --> 01:22:00.167
So that's one option.

01:22:00.167 --> 01:22:00.198
Okay.

01:22:00.198 --> 01:22:01.608
But that makes you wait until August.

01:22:01.608 --> 01:22:04.097
So you've probably gotta school start planting seeds and stuff.

01:22:04.158 --> 01:22:04.667
Can't, starts in August.

01:22:04.698 --> 01:22:05.087
Yeah.

01:22:05.087 --> 01:22:06.978
So we gotta get here sooner than that.

01:22:07.037 --> 01:22:07.127
Mm-hmm.

01:22:08.417 --> 01:22:09.528
What he does, he.

01:22:10.247 --> 01:22:13.877
He works in Denver and physically has to be there a lot, I guess.

01:22:13.877 --> 01:22:16.068
Uh, he would, he would work in a remote.

01:22:16.068 --> 01:22:16.573
He would, he would

01:22:17.212 --> 01:22:17.672
remotely He be He would be okay.

01:22:17.747 --> 01:22:18.047
Yeah.

01:22:18.167 --> 01:22:20.478
Going out once in a while, but not all the time.

01:22:20.507 --> 01:22:20.658
Yeah.

01:22:20.658 --> 01:22:21.828
He's a mountain biker.

01:22:21.887 --> 01:22:24.377
Um, he likes hiking, but he's an avid mountain biker.

01:22:24.377 --> 01:22:25.398
He's an avid snowboarder.

01:22:25.398 --> 01:22:25.518
So our

01:22:25.518 --> 01:22:26.238
mountain biking is, would be

01:22:26.238 --> 01:22:26.478
farther

01:22:26.478 --> 01:22:27.467
superb around here.

01:22:27.497 --> 01:22:27.738
Yeah.

01:22:27.768 --> 01:22:28.217
It's great,

01:22:28.247 --> 01:22:28.757
I think.

01:22:28.757 --> 01:22:29.148
Yeah.

01:22:29.148 --> 01:22:30.108
But what, I don't know.

01:22:30.108 --> 01:22:33.018
I haven't explored the Denver, but I'm sure it's less busy.

01:22:33.108 --> 01:22:33.198
Mm-hmm.

01:22:33.858 --> 01:22:37.518
We've got so many great mountain bike trails and they're not busy.

01:22:38.507 --> 01:22:38.778
Um, but

01:22:38.778 --> 01:22:42.018
as a man,'cause I can only give him my perspective.

01:22:42.018 --> 01:22:42.347
Right.

01:22:42.347 --> 01:22:48.228
And I think that the community of women business owners is so, um, supportive and powerful here.

01:22:48.228 --> 01:22:49.728
That's a massive draw for me.

01:22:49.728 --> 01:22:49.787
Yeah.

01:22:50.118 --> 01:22:55.068
I can't really give him the, the man living in Fort Collins's perspective.

01:22:55.127 --> 01:22:56.358
Well, lots of hot chicks.

01:22:57.497 --> 01:22:57.858
Okay.

01:22:57.858 --> 01:22:58.127
Sorry.

01:22:58.127 --> 01:22:58.368
That's

01:22:58.368 --> 01:22:59.813
probably not, I'm not what you're, I'm telling that.

01:23:00.858 --> 01:23:02.358
Actually, I'll say anything to get him up here.

01:23:05.028 --> 01:23:05.927
Um, you know, let's see.

01:23:05.927 --> 01:23:08.898
From a man's perspective, and he's similar age to you?

01:23:08.898 --> 01:23:09.467
I presume?

01:23:09.467 --> 01:23:10.667
He's eight years older, but yeah.

01:23:10.693 --> 01:23:10.983
Okay.

01:23:10.983 --> 01:23:11.622
So he's more like my age.

01:23:11.622 --> 01:23:11.653
He's more like

01:23:12.078 --> 01:23:12.377
your age.

01:23:12.377 --> 01:23:12.618
Yeah.

01:23:12.618 --> 01:23:13.217
So like commu.

01:23:13.217 --> 01:23:13.427
Yeah.

01:23:13.427 --> 01:23:16.188
How easy is it to make friends break into the community?

01:23:16.188 --> 01:23:16.608
You know,

01:23:16.698 --> 01:23:20.537
you know, I think for older people it's pretty easy.

01:23:20.537 --> 01:23:20.568
Okay.

01:23:20.658 --> 01:23:30.438
Like what Fort Collins doesn't really have is if you're 25 to 35 and you're single and you're looking for somebody, the pool is not, or 25 to 50.

01:23:30.738 --> 01:23:30.917
Yeah.

01:23:30.917 --> 01:23:31.847
And you're looking for somebody.

01:23:31.847 --> 01:23:32.207
It's not.

01:23:32.207 --> 01:23:35.478
But if you found the person you wanna spend the rest of your life with, it's way better.

01:23:35.627 --> 01:23:35.957
Okay.

01:23:35.962 --> 01:23:36.113
Awesome.

01:23:36.137 --> 01:23:40.637
Like, just that, that's probably the, the, the one size fits all pitch.

01:23:40.637 --> 01:23:43.518
It's, you know, live in old town if you can.

01:23:43.547 --> 01:23:43.667
Mm-hmm.

01:23:43.728 --> 01:23:45.738
But you don't have to, but you sure could.

01:23:45.738 --> 01:23:47.898
It's just the two of you and one little girl, you know?

01:23:47.898 --> 01:23:47.908
Yeah.

01:23:47.908 --> 01:23:48.273
That'd so cool.

01:23:48.278 --> 01:23:49.938
You're not gonna have any more kids probably.

01:23:50.087 --> 01:23:50.177
Right.

01:23:50.537 --> 01:23:54.707
And so you get to, I mean, you've been searching for.

01:23:55.337 --> 01:23:58.158
Kind of an ideal lifestyle for a lot of your life.

01:23:58.158 --> 01:23:58.247
Mm-hmm.

01:23:58.372 --> 01:24:02.268
And credit to you, you've lived a lot of your life in that fashion, you know?

01:24:02.268 --> 01:24:02.328
Yeah.

01:24:02.328 --> 01:24:06.228
I'm a pretty girl in Dublin, you know, who wants to take me out to a fancy dinner?

01:24:06.233 --> 01:24:06.372
Yep.

01:24:06.432 --> 01:24:06.773
All that.

01:24:07.233 --> 01:24:07.453
Yep.

01:24:07.453 --> 01:24:20.268
Lots of adventure and, um, and adventured around and, and it's a pretty, you know, both Lauren, my chief of staff and Ben, my marketing sidekick, whatever.

01:24:20.358 --> 01:24:20.478
Mm-hmm.

01:24:20.717 --> 01:24:26.627
They're here over the, they all both moved here in the last three years because it's a choice place.

01:24:26.747 --> 01:24:26.957
Right.

01:24:27.137 --> 01:24:35.807
You know, and they both have young marriages and it's like, for, for the 40-year-old cool person, Arvada ain't cooler.

01:24:35.988 --> 01:24:36.078
No.

01:24:36.078 --> 01:24:40.427
You know, it's cool, but it ain't cooler than Fort Collins for that demographic, you know?

01:24:40.457 --> 01:24:44.028
Um, it might be cooler for the 60 something, I guess.

01:24:44.028 --> 01:24:46.337
I don't, I don't really know why Arvada would be cooler.

01:24:46.667 --> 01:24:50.507
May maybe for young, maybe just proximity family stuff that have to work in Denver.

01:24:50.507 --> 01:24:51.377
But you don't have to.

01:24:51.412 --> 01:24:51.632
No.

01:24:51.792 --> 01:24:52.153
Neither doesn't

01:24:52.153 --> 01:24:52.847
to, he doesn't to,

01:24:52.908 --> 01:24:53.238
yeah.

01:24:53.658 --> 01:24:54.318
So don't.

01:24:54.632 --> 01:24:55.353
Right, right.

01:24:55.353 --> 01:24:55.363
Yeah.

01:24:55.728 --> 01:24:56.382
We'll tour you around.

01:24:56.417 --> 01:24:57.047
We'll take you out.

01:24:57.078 --> 01:24:57.707
I love that.

01:24:57.707 --> 01:24:58.307
I love that.

01:24:58.307 --> 01:25:08.148
And I think one more question, given your job in this organization that you've created, um, I know that he's considered entrepreneurship, you know, when he's in private equity

01:25:08.297 --> 01:25:08.478
Yeah.

01:25:08.597 --> 01:25:09.528
Basically his goal, right.

01:25:09.528 --> 01:25:15.648
To go out and find a company that's ripe for acquisition, and then really after the fact, a lot of people fall outta that process.

01:25:15.648 --> 01:25:17.868
He stays in it and makes the company successful.

01:25:18.078 --> 01:25:18.287
Mm-hmm.

01:25:18.528 --> 01:25:25.307
And so he, he loves the idea of maybe one day investing in a, a struggling business and modernizing the processes and all that.

01:25:25.387 --> 01:25:28.778
So you should actually look up my podcast episode with Aaron McCambridge.

01:25:28.778 --> 01:25:28.807
Okay.

01:25:29.287 --> 01:25:38.738
And he does, um, like he's invested in a few small companies and becomes their CFO controller and has some equity stake for doing that and some coaching around it.

01:25:39.307 --> 01:25:43.297
And he also helps match, make people to their right exit plan.

01:25:43.627 --> 01:25:44.497
Yes, I love that.

01:25:44.528 --> 01:25:49.988
Um, and actually, honestly, if Aaron had a really smart partner, he would love that.

01:25:50.523 --> 01:25:50.842
Interesting.

01:25:50.953 --> 01:25:51.243
Okay.

01:25:51.243 --> 01:25:52.268
Um, in that business.

01:25:52.268 --> 01:26:00.188
So that's a worthy lesson, but also just as a, here's how he could apply his skillset to create a capable.

01:26:00.938 --> 01:26:05.438
System that like, he doesn't wanna start a greeting card store.

01:26:05.443 --> 01:26:05.493
Right?

01:26:05.497 --> 01:26:05.738
Right.

01:26:05.738 --> 01:26:07.537
Like, that's not gonna be his thing.

01:26:07.537 --> 01:26:13.177
He's gonna apply the knowledge he's gained through different things he's done and, and it's a great value add.

01:26:13.177 --> 01:26:15.127
Like Aaron's a super bright guy.

01:26:15.847 --> 01:26:15.908
Yeah.

01:26:15.908 --> 01:26:16.868
I think that would be amazing.

01:26:16.868 --> 01:26:20.167
I think there's so much more creativity to finance than people realize.

01:26:20.167 --> 01:26:20.858
Totally.

01:26:20.917 --> 01:26:22.807
And business operations and business scaling.

01:26:22.807 --> 01:26:23.438
And I think, well, like

01:26:23.733 --> 01:26:25.688
who, who takes my baby when I give up

01:26:25.688 --> 01:26:25.868
my

01:26:25.868 --> 01:26:26.438
baby?

01:26:26.552 --> 01:26:26.773
You

01:26:26.773 --> 01:26:26.893
know?

01:26:26.893 --> 01:26:27.132
Yeah.

01:26:27.132 --> 01:26:35.797
I, I sold an agency in 2022 that my ex-husband and I owned, and it was emotionally hard to let go, but then it was also like figuring out how to communicate the value.

01:26:36.238 --> 01:26:36.688
Totally,

01:26:37.198 --> 01:26:38.757
um, of the business is really, and

01:26:38.757 --> 01:26:39.417
find the right buyer.

01:26:39.417 --> 01:26:40.047
Very different.

01:26:40.047 --> 01:26:40.167
Yes.

01:26:40.167 --> 01:26:42.118
Especially when you got employees and stuff and you're like,

01:26:42.122 --> 01:26:42.363
mm-hmm.

01:26:42.597 --> 01:26:46.228
You know, I don't wanna sell my business to the highest paying asshole.

01:26:46.377 --> 01:26:46.707
Oh yes.

01:26:46.707 --> 01:26:50.158
I'd rather pay, you know, sell it to the third highest paying cool guy.

01:26:50.488 --> 01:26:50.608
Yeah.

01:26:50.608 --> 01:26:51.087
Or gal.

01:26:51.148 --> 01:26:54.207
We sold it to an amazing, um, amazing man.

01:26:54.207 --> 01:26:59.637
And we, we were on calls with people where I was like, just my interaction with you.

01:26:59.643 --> 01:26:59.802
Yeah.

01:26:59.908 --> 01:27:03.122
I even if you offered me more money, I wouldn't sell my business to you on principle.

01:27:03.363 --> 01:27:03.603
Right.

01:27:03.712 --> 01:27:04.682
Like, I don't want,

01:27:05.042 --> 01:27:06.483
I don't like you, and so I don't like you.

01:27:06.483 --> 01:27:09.363
I would not subject by clients nor my employees, your or my reputation.

01:27:09.363 --> 01:27:09.627
Your reputation.

01:27:09.957 --> 01:27:10.347
Yep.

01:27:10.557 --> 01:27:10.828
Yep.

01:27:11.007 --> 01:27:11.337
Yeah.

01:27:11.337 --> 01:27:14.877
And so that might be a worthwhile listen.

01:27:14.908 --> 01:27:14.967
Yeah.

01:27:15.118 --> 01:27:15.627
For what it's worth.

01:27:15.807 --> 01:27:16.167
Oh gosh.

01:27:16.467 --> 01:27:19.677
I used to be able to like tell you the episode number of every Oh my, my gosh, that

01:27:19.677 --> 01:27:19.962
would be

01:27:19.962 --> 01:27:20.637
amazing episode.

01:27:20.637 --> 01:27:21.837
But I don't have that anymore.

01:27:21.882 --> 01:27:22.323
I have search shots.

01:27:22.323 --> 01:27:23.847
Once I got over a hundred it changed.

01:27:24.028 --> 01:27:25.228
Yeah, no, I'll search for it.

01:27:25.228 --> 01:27:25.528
That sounds

01:27:25.528 --> 01:27:25.648
great.

01:27:25.648 --> 01:27:30.448
So yeah, Aaron McCambridge, he's the son of, uh, a long time Rotary Club member of mine.

01:27:30.747 --> 01:27:31.078
Oh, cool.

01:27:31.108 --> 01:27:32.368
And uh, so I've known him for.

01:27:32.783 --> 01:27:33.712
Gosh, 20 years.

01:27:34.252 --> 01:27:34.462
Nice.

01:27:34.582 --> 01:27:41.153
Um, overall, and he's a pretty high integrity guy too, so it's worthy of even a explorational lunch with somebody that's

01:27:41.153 --> 01:27:41.512
Yeah.

01:27:41.662 --> 01:27:44.243
In that world, but up here.

01:27:44.542 --> 01:27:45.052
Yes.

01:27:45.113 --> 01:27:45.653
Um,

01:27:45.922 --> 01:27:46.103
yeah.

01:27:46.103 --> 01:27:47.722
I'll look that up and I'll, I'll look up his contact.

01:27:47.722 --> 01:27:55.672
And I think this interaction is exactly what I miss and love about Fort Collins is it's like you start talking about something and people want to make a connection.

01:27:56.302 --> 01:27:57.082
They wanna help each other.

01:27:57.082 --> 01:27:57.233
They wanna help each other so much.

01:27:57.233 --> 01:27:57.712
Yeah.

01:27:57.712 --> 01:27:59.153
I love that about this community.

01:27:59.153 --> 01:27:59.212
Yeah.

01:27:59.542 --> 01:28:00.382
Well thanks for that.

01:28:00.382 --> 01:28:03.502
I appreciate being an ambassador to that, uh, mindset.

01:28:04.252 --> 01:28:04.372
Yeah.

01:28:04.372 --> 01:28:04.552
For you.

01:28:04.552 --> 01:28:05.033
No, you really are.

01:28:05.033 --> 01:28:07.012
I mean, that's basically your mo So

01:28:07.403 --> 01:28:08.122
last question.

01:28:08.243 --> 01:28:08.632
Yes.

01:28:09.203 --> 01:28:10.372
Oh, two more questions.

01:28:10.432 --> 01:28:10.493
Okay.

01:28:10.672 --> 01:28:12.653
Would you consider a loco think tank chapter?

01:28:12.653 --> 01:28:13.733
If you move up here,

01:28:13.943 --> 01:28:14.302
I would.

01:28:14.752 --> 01:28:14.932
Good.

01:28:15.203 --> 01:28:15.592
Glad to hear.

01:28:15.592 --> 01:28:15.653
Yeah.

01:28:16.137 --> 01:28:16.417
Yeah.

01:28:17.092 --> 01:28:17.212
I would.

01:28:17.212 --> 01:28:18.953
Next to last card, very final question.

01:28:19.403 --> 01:28:21.532
What is your loco experience?

01:29:05.319 --> 01:29:07.779
And that's the craziest experience of your lifetime.

01:29:08.198 --> 01:29:13.238
That you're willing to share with our listeners other than that shot of in the Infinity bottle?

01:29:13.238 --> 01:29:13.269
Oh,

01:29:13.479 --> 01:29:15.009
well that was definitely, you know, out there,

01:29:15.009 --> 01:29:15.158
not it,

01:29:15.248 --> 01:29:15.939
um,

01:29:16.929 --> 01:29:17.198
was it,

01:29:17.469 --> 01:29:21.519
I was on room Raiders, um, the MTV show room, Raiders back in the day.

01:29:21.554 --> 01:29:21.844
Room

01:29:22.929 --> 01:29:23.469
Raiders.

01:29:23.469 --> 01:29:23.488
Room Raiders.

01:29:23.488 --> 01:29:25.479
So essentially a camera crew.

01:29:25.899 --> 01:29:28.208
It's a, it's, it's a faux dating.

01:29:28.238 --> 01:29:29.498
It's a faux dating show.

01:29:29.498 --> 01:29:29.529
Okay.

01:29:29.769 --> 01:29:37.418
So MTV shows up with a guy or a gal who's evaluating prospective dating partners

01:29:37.538 --> 01:29:37.988
like the dating

01:29:37.988 --> 01:29:38.139
game

01:29:38.139 --> 01:29:39.548
or something at their rooms.

01:29:39.908 --> 01:29:40.779
Oh, okay.

01:29:41.229 --> 01:29:45.338
And luckily, I am a sleuth because let me tell you, let me describe my college room to you.

01:29:45.338 --> 01:29:47.979
So, like, I had two friends who were kind of shopaholics.

01:29:48.609 --> 01:29:49.554
So this was your room that you were being evaluated.

01:29:49.554 --> 01:29:51.698
This was my room that I was being evaluated by this real douche canoe.

01:29:52.088 --> 01:29:56.708
And, uh, he was, and uh, I had the piles of laundry everywhere.

01:29:56.708 --> 01:29:58.509
I had friends who would just give me clothes.

01:29:58.509 --> 01:30:00.878
So I almost never did my laundry'cause I didn't need to.

01:30:00.908 --> 01:30:03.519
My room was, I'm, I'm very, I'm a very like, scattered

01:30:03.698 --> 01:30:04.059
huh

01:30:04.149 --> 01:30:04.748
person.

01:30:04.748 --> 01:30:06.488
And at the time I was not neat at all.

01:30:06.488 --> 01:30:12.519
And so they would've come into like something that, not a hoarders episode, but like something akin to that, right?

01:30:12.519 --> 01:30:12.833
Like it would've been.

01:30:13.184 --> 01:30:14.384
So embarrassing for that

01:30:14.384 --> 01:30:15.283
age of a person.

01:30:15.283 --> 01:30:16.003
Yes, yes.

01:30:16.003 --> 01:30:16.604
Forever.

01:30:16.604 --> 01:30:19.274
Right on, on, you know, immortalized on MTV.

01:30:19.274 --> 01:30:27.344
And luckily I am like sneaky and I, when I went to record the intro session, and they don't tell you what show you're on, they're just like, you're on a random dating show on MTV.

01:30:27.344 --> 01:30:28.663
We won't tell you what it is.

01:30:28.724 --> 01:30:38.293
And when I went to record the session, my best friend and I sculpted around the property and we found these unmarked white vans and we'd watched enough MTV to know they pick you up from your house.

01:30:38.293 --> 01:30:39.253
They like kidnap you.

01:30:39.253 --> 01:30:39.434
Okay.

01:30:39.644 --> 01:30:41.833
And then the crew comes in and evaluates your room.

01:30:41.923 --> 01:30:42.073
Oh, wow.

01:30:42.073 --> 01:30:43.274
So you're not supposed to know.

01:30:43.814 --> 01:30:47.533
So thank goodness I sculpted around and found that out.

01:30:47.564 --> 01:30:50.293
We went home and turbo cleaned my room for like four hours.

01:30:50.293 --> 01:31:00.104
So I didn't look like just a complete hoarder, but they did find my, they did find my, my vibrator, my t-shirt from the Vagina monologues that says, vaginas are way cool and my football named Shirley.

01:31:00.134 --> 01:31:04.154
And so those were the evaluating factors that he used to determine he did not want to date me.

01:31:04.154 --> 01:31:05.293
Your football named Shirley?

01:31:05.354 --> 01:31:05.654
Mm-hmm.

01:31:06.404 --> 01:31:06.613
Yeah.

01:31:07.269 --> 01:31:09.248
It's not related to your vibrator at all, or?

01:31:09.248 --> 01:31:09.338
Nope.

01:31:09.368 --> 01:31:10.359
I just had a football named it.

01:31:10.359 --> 01:31:11.618
Shirley wrote it on the football.

01:31:11.623 --> 01:31:11.703
Okay.

01:31:11.703 --> 01:31:12.908
I love football playing it.

01:31:13.059 --> 01:31:13.538
Nice.

01:31:13.658 --> 01:31:13.809
Yeah.

01:31:13.814 --> 01:31:14.979
You, you have, you can throw a football.

01:31:15.069 --> 01:31:15.279
I can.

01:31:15.279 --> 01:31:15.548
Well,

01:31:15.554 --> 01:31:15.944
mm-hmm.

01:31:16.088 --> 01:31:19.269
I, Sarah previously mentioned, uh, exchange student.

01:31:19.298 --> 01:31:21.639
She and one of her cross country.

01:31:21.878 --> 01:31:25.118
Um, so she joined our, the cross country team while she was here.

01:31:25.149 --> 01:31:25.238
Oh, yeah.

01:31:25.509 --> 01:31:31.448
And one of her girlfriends that we all went camping in the fall and I taught those two girls how to properly throw a football.

01:31:31.448 --> 01:31:31.899
That's an important

01:31:31.899 --> 01:31:32.259
skill.

01:31:32.439 --> 01:31:34.304
It was, it was very rewarding.

01:31:34.373 --> 01:31:35.944
That is cool, uh, to be able

01:31:35.944 --> 01:31:37.064
to, that will serve them in the future.

01:31:37.088 --> 01:31:37.509
Yeah.

01:31:37.509 --> 01:31:41.229
And people cannot believe it when, I mean, it's, you know, anyone should be able to do it, but Yeah.

01:31:41.229 --> 01:31:43.179
I can throw a mean spiral and people are like, what?

01:31:43.179 --> 01:31:44.349
What that comes from You taught

01:31:44.349 --> 01:31:45.578
that girl how to throw football?

01:31:45.583 --> 01:31:45.823
Yeah.

01:31:45.828 --> 01:31:45.969
Yeah.

01:31:45.969 --> 01:31:46.868
Is that even allowed?

01:31:46.988 --> 01:31:47.168
Yeah.

01:31:47.168 --> 01:31:47.349
Yeah.

01:31:47.439 --> 01:31:48.519
It's, it is.

01:31:48.519 --> 01:31:48.908
Dang it.

01:31:48.908 --> 01:31:53.588
I've actually, I actually, I've taught quite a few, including my wife.

01:31:53.979 --> 01:31:56.349
I've taught my wife how to be a pretty good pool player as well.

01:31:56.349 --> 01:31:56.439
Nice.

01:31:57.069 --> 01:32:03.878
Um, but also I've taught several, including my wife also, but several women how to ride motorcycles, which is also very.

01:32:04.673 --> 01:32:07.014
You know, your girls aren't supposed to ride motorcycles.

01:32:07.014 --> 01:32:07.823
I don't know if you knew that.

01:32:08.123 --> 01:32:11.759
Well, my mom worked at Harley Davidson and we had plenty of women riding motorcycles.

01:32:11.998 --> 01:32:12.009
Good

01:32:12.009 --> 01:32:12.354
for you

01:32:12.984 --> 01:32:13.073
there.

01:32:13.073 --> 01:32:21.083
So that's part, that's probably as significant to your life journey as almost any other factor in your life.

01:32:21.088 --> 01:32:22.838
Yeah, yeah, yeah.

01:32:22.979 --> 01:32:23.198
So

01:32:23.349 --> 01:32:23.639
yeah.

01:32:24.179 --> 01:32:26.213
So let's get back to your local experience.

01:32:26.274 --> 01:32:26.363
Mm-hmm.

01:32:26.604 --> 01:32:27.719
So, so you clean your room all up?

01:32:27.779 --> 01:32:27.998
Yes.

01:32:28.118 --> 01:32:28.878
I clean my room all up.

01:32:28.878 --> 01:32:28.889
They

01:32:29.123 --> 01:32:30.158
kidnap you off and off

01:32:30.158 --> 01:32:30.654
They haul.

01:32:30.654 --> 01:32:31.283
They come kidnap me.

01:32:31.283 --> 01:32:37.038
Yeah, they kidnap me and the person goes through my room and two other people's rooms, and then they put,

01:32:37.043 --> 01:32:37.793
and it's just the room.

01:32:37.793 --> 01:32:39.533
They don't get to see a picture of you or anything

01:32:39.533 --> 01:32:40.163
like that.

01:32:40.163 --> 01:32:41.274
They, they go through and they remove all, well, they

01:32:41.274 --> 01:32:43.078
can see what size your bra is and your

01:32:43.519 --> 01:32:43.639
Yeah.

01:32:43.639 --> 01:32:45.203
And like your size of your clothes, I guess.

01:32:45.203 --> 01:32:47.543
But yeah, you're not, you're not figuring out a lot about them.

01:32:47.934 --> 01:32:50.694
And then they, they plant the three girls.

01:32:51.038 --> 01:32:57.878
Who are being evaluated, or boys, whichever way the episode's going in a van and they make you watch the person go through your room.

01:32:57.998 --> 01:32:58.088
Oh wow.

01:32:58.088 --> 01:33:00.189
And your, they record your commentary.

01:33:00.399 --> 01:33:00.939
Yes.

01:33:01.088 --> 01:33:08.109
So we started out, the guys are, it was a, it was a double episode, so it was a guy and his friend evaluating the rooms and they were total douche canoes right out the gate.

01:33:08.109 --> 01:33:08.738
You could tell just.

01:33:09.279 --> 01:33:15.488
Typical a SU bros and the, the two other girls and I in the van start bonding over how lame they are.

01:33:15.668 --> 01:33:15.908
Right.

01:33:15.939 --> 01:33:17.884
And producer, we like none of us wants, wants to date this guy.

01:33:17.884 --> 01:33:18.323
Exactly.

01:33:18.323 --> 01:33:18.724
Exactly.

01:33:18.849 --> 01:33:22.059
And the producer stops and she's like, you're supposed to be fighting over them.

01:33:22.328 --> 01:33:23.679
You can't be getting along.

01:33:24.009 --> 01:33:26.078
And we're like, but they say whatever

01:33:26.618 --> 01:33:27.399
this la And she's

01:33:27.399 --> 01:33:28.418
like, that's too bad.

01:33:28.418 --> 01:33:29.408
That's what you're here for.

01:33:29.498 --> 01:33:32.229
So unfortunately, I'm really good at talking shit.

01:33:32.229 --> 01:33:35.498
And so I got the assignment where she's like, you know, fight over them.

01:33:35.798 --> 01:33:39.009
So I talked a little more shit than the two of them.

01:33:39.279 --> 01:33:44.559
So the episode airs months later and I am irate because I look like a total, like a total bitch.

01:33:44.559 --> 01:33:45.243
B-I-T-C-H.

01:33:45.264 --> 01:33:45.923
Yes, yes.

01:33:46.208 --> 01:33:49.328
Like I look so rude and I'm actually still friends with one of the girls.

01:33:49.328 --> 01:33:51.519
Like we didn't care about those douches at all.

01:33:51.519 --> 01:33:54.844
But um, and then I also learned that you got scapegoated a little little bit.

01:33:54.844 --> 01:33:57.819
I got totally scapegoated and I learned that reality TV.

01:33:58.113 --> 01:34:01.623
I know everyone knows this now, but people didn't know it then is not real.

01:34:02.734 --> 01:34:03.243
I know.

01:34:03.274 --> 01:34:03.783
Shot gas.

01:34:05.224 --> 01:34:11.373
'cause they made us record these little individual reactions and then they edited the reactions however they wanted to.

01:34:11.378 --> 01:34:14.314
They put it wherever they wanted to to make you look any way they wanted.

01:34:14.493 --> 01:34:18.573
So they had me reacting to things that weren't even, that never happened.

01:34:18.573 --> 01:34:20.373
That's like put those, they did a narrative that they wanted.

01:34:20.559 --> 01:34:20.618
Yeah.

01:34:21.578 --> 01:34:21.819
Yeah.

01:34:21.878 --> 01:34:23.588
So anyway, that was my loco.

01:34:23.588 --> 01:34:29.198
Like I was on MTV, but I never wanted anyone to look at the episode because I look like such a witch.

01:34:31.809 --> 01:34:33.429
Well, you don't seem like a witch to me.

01:34:33.668 --> 01:34:34.059
Thank you.

01:34:34.179 --> 01:34:35.859
So I'm thankful for you.

01:34:35.859 --> 01:34:39.113
Do you wanna share your website or anything If somebody wants to look you up?

01:34:39.113 --> 01:34:39.759
I would love to.

01:34:39.759 --> 01:34:39.939
Yeah.

01:34:39.939 --> 01:34:41.738
My website is gutsy money.co.

01:34:41.738 --> 01:34:41.918
Amazing.

01:34:42.009 --> 01:34:47.649
And they can, they can find me on Instagram, they can visit my website.

01:34:47.649 --> 01:34:48.993
I encourage people to Do you have a

01:34:48.993 --> 01:34:49.314
MySpace?

01:34:50.814 --> 01:34:51.939
You used to have a MySpace?

01:34:51.939 --> 01:34:52.514
Of course

01:34:52.514 --> 01:34:52.713
I did.

01:34:53.658 --> 01:34:56.958
I tried to sign back in like three years ago, just out of curiosity.

01:34:56.958 --> 01:35:00.288
And it's mostly deteriorated, but you can sign back in.

01:35:00.679 --> 01:35:00.708
Okay.

01:35:00.708 --> 01:35:01.128
At least you could.

01:35:01.128 --> 01:35:01.158
I

01:35:01.158 --> 01:35:02.184
never had a MySpace ago.

01:35:02.384 --> 01:35:03.198
I wasn't that cool.

01:35:03.283 --> 01:35:03.503
Oh

01:35:03.613 --> 01:35:03.904
yeah.

01:35:03.908 --> 01:35:05.448
Oh, I had, or attention seeking.

01:35:05.448 --> 01:35:05.838
I dunno.

01:35:05.899 --> 01:35:08.029
I lived, I mean, I was that generation, right?

01:35:08.029 --> 01:35:09.649
I was in college when that landed.

01:35:09.649 --> 01:35:10.569
So I seemed right.

01:35:10.569 --> 01:35:11.779
Yeah, it was appalling.

01:35:12.198 --> 01:35:12.828
Um, no, no.

01:35:13.219 --> 01:35:15.288
MySpace, Instagram, uh, Facebook.

01:35:15.288 --> 01:35:15.798
That's really it.

01:35:15.798 --> 01:35:17.088
I don't do a lot of social media.

01:35:17.088 --> 01:35:19.908
It's not, um, as a marketer, I happen to know there's actually a very long

01:35:20.599 --> 01:35:20.838
low, should you have a podcast?

01:35:20.838 --> 01:35:21.344
OI For yourself?

01:35:21.469 --> 01:35:23.298
I would love to have a podcast one day.

01:35:23.359 --> 01:35:23.748
Well, why not?

01:35:23.748 --> 01:35:25.429
It doesn't take very much.

01:35:25.429 --> 01:35:25.788
Really.

01:35:26.269 --> 01:35:27.198
Look at you downplay

01:35:27.198 --> 01:35:28.583
a computer and a microphone.

01:35:29.288 --> 01:35:29.319
I

01:35:30.333 --> 01:35:33.969
mean, but you could sit where if you've got a beautiful space to sit, you could do, I don't know.

01:35:33.974 --> 01:35:39.009
What, what would you do if you were gonna actually, because you said how many podcasts have, you're like a podcast.

01:35:39.009 --> 01:35:39.519
I've been on a lot.

01:35:39.729 --> 01:35:39.878
Right.

01:35:39.878 --> 01:35:41.559
Because I, I go on them for screen feed revolution.

01:35:41.588 --> 01:35:41.918
Yeah.

01:35:42.069 --> 01:35:43.658
And then I've been on them for gutsy money.

01:35:43.809 --> 01:35:44.139
Yeah.

01:35:44.168 --> 01:35:45.849
So I'm like, your 12th podcast,

01:35:45.849 --> 01:35:46.269
I mean, yeah.

01:35:46.448 --> 01:35:47.048
20th maybe

01:35:47.048 --> 01:35:48.734
I want you to feel special, but you're not.

01:35:48.804 --> 01:35:49.094
Yeah.

01:35:49.274 --> 01:35:49.493
Um,

01:35:50.094 --> 01:35:52.134
I feel a little bit, uh, used.

01:35:52.333 --> 01:35:52.654
I dunno,

01:35:52.713 --> 01:35:54.309
you're my first in person podcast.

01:35:54.314 --> 01:35:54.734
Oh really?

01:35:54.734 --> 01:35:55.014
Yeah.

01:35:55.014 --> 01:35:55.213
That

01:35:55.269 --> 01:35:55.418
Oh,

01:35:55.418 --> 01:35:55.628
that's

01:35:55.628 --> 01:35:56.168
special.

01:35:56.173 --> 01:35:56.573
That is special.

01:35:56.573 --> 01:35:56.814
Yeah.

01:35:56.819 --> 01:35:57.253
That is different.

01:35:57.274 --> 01:35:58.088
And this is way better.

01:35:58.088 --> 01:35:58.988
I like it in person.

01:35:58.993 --> 01:35:59.253
I'm glad.

01:35:59.378 --> 01:36:01.929
I'm glad it's So what would you do if you were gonna host a podcast?

01:36:01.929 --> 01:36:02.469
I'm curious.

01:36:02.588 --> 01:36:03.998
Oh, I've had, I've had so many ideas.

01:36:03.998 --> 01:36:07.029
I think something, it would be one of two things in the money

01:36:07.029 --> 01:36:07.328
space.

01:36:07.359 --> 01:36:13.958
It would e it would, that, it would either be business and it would be navigating business life balance, business finance.

01:36:13.958 --> 01:36:15.908
It's just really navigating entrepreneurship.

01:36:15.908 --> 01:36:15.969
Yeah.

01:36:15.969 --> 01:36:19.628
'cause I, I just like, I'm a crack fiend for entrepreneurship.

01:36:19.628 --> 01:36:20.378
Anytime I meet an

01:36:20.378 --> 01:36:21.698
entrepreneur for everybody or for women.

01:36:22.628 --> 01:36:23.168
Your branding is

01:36:23.168 --> 01:36:23.679
I could apply for women.

01:36:23.708 --> 01:36:24.038
Yeah.

01:36:24.189 --> 01:36:24.458
Yeah.

01:36:24.519 --> 01:36:26.198
It's aligned with my branding and it's what I know.

01:36:26.708 --> 01:36:27.969
I was gonna share something with you.

01:36:27.969 --> 01:36:31.569
So we use this thing called Hallows Relational Intelligence.

01:36:31.844 --> 01:36:32.384
Ooh, okay.

01:36:32.384 --> 01:36:36.429
Um, which is like the next step beyond emotional intelligence, which is why I know I'm good at it.

01:36:37.029 --> 01:36:48.548
Um, in part, but anyway, with Hallows, um, the, so I'm a white, over green, white is the thinker, the idea guy, the visionary, the doesn't ever finish things.

01:36:48.548 --> 01:36:49.538
He starts kind of thing.

01:36:49.628 --> 01:36:49.899
Okay.

01:36:50.288 --> 01:36:53.078
Um, your former partner perhaps.

01:36:53.889 --> 01:36:58.208
And the green is the social relational, where it's like, I don't care what people think about my work.

01:36:58.208 --> 01:36:59.559
As long as I like me, I'm cool.

01:36:59.679 --> 01:37:00.158
Yeah.

01:37:00.458 --> 01:37:02.859
The orange is the achiever entrepreneur.

01:37:03.189 --> 01:37:03.488
Okay.

01:37:03.788 --> 01:37:06.338
Um, and very driven, goal focused.

01:37:06.338 --> 01:37:08.979
We'll run over people if necessary, if they can't keep up.

01:37:08.979 --> 01:37:09.219
Yep.

01:37:09.219 --> 01:37:09.368
I know.

01:37:10.899 --> 01:37:12.399
And then Blue is the organizer.

01:37:12.399 --> 01:37:15.309
And then finally the last color is the integrator, the brown.

01:37:15.338 --> 01:37:15.368
Okay.

01:37:16.088 --> 01:37:16.958
And, uh.

01:37:17.798 --> 01:37:24.309
Ben was going through some of these for the a chapter that's coming up and he is like, boom, she's bright orange, boom, she's bright orange.

01:37:24.309 --> 01:37:25.208
And I'm like, yeah.

01:37:25.208 --> 01:37:33.099
The women business owners are much more driven in general in their personality profile than the men.

01:37:33.519 --> 01:37:41.139
Now there's certainly men that are very driven as well, but 70 plus percent of our women members at Loco think Tank.

01:37:41.469 --> 01:37:41.529
Wow.

01:37:41.588 --> 01:37:46.809
Have that kind of achiever, entrepreneur, driver type personality type.

01:37:47.019 --> 01:37:47.288
Yeah.

01:37:47.349 --> 01:37:54.338
Because I think, you know, sometimes it does definitely take them longer to establish the respect of the marketplace.

01:37:54.338 --> 01:37:55.208
Yeah, yeah, you're right.

01:37:55.208 --> 01:37:57.248
And it's really fair of you to notice that.

01:37:57.279 --> 01:38:10.838
And I think that there was a shift in the 1980s when women entered the workforces en mass that was like, prove that I can do it, prove that I deserve to be here very much like, totally in, um, intense independence.

01:38:10.844 --> 01:38:10.884
Yeah.

01:38:11.378 --> 01:38:13.418
And a hundred percent what I actually end up working with.

01:38:13.779 --> 01:38:25.729
When I get into these kinds of conversations with entrepreneurs, whether they're clients or friends, is we need to shift now to working with others, asking for help, um, mentorship, things like that.

01:38:25.729 --> 01:38:25.738
Totally.

01:38:25.738 --> 01:38:26.319
You don't have to be an island.

01:38:26.349 --> 01:38:26.904
Yes, exactly.

01:38:26.904 --> 01:38:26.913
Exactly.

01:38:26.913 --> 01:38:32.168
Because even if you're super powerful and amazing and the smartest person ever, you still don't wanna be on an island.

01:38:32.168 --> 01:38:32.769
No, no.

01:38:32.769 --> 01:38:34.748
Being on an island, and you can go so much farther together.

01:38:34.748 --> 01:38:35.349
And so Totally.

01:38:35.649 --> 01:38:40.538
That's sort of the conversation to your point, is like, orange is great, bright, entrepreneur driven, all of that.

01:38:40.538 --> 01:38:42.338
And how can you outsource?

01:38:42.338 --> 01:38:43.448
How can you ask for help?

01:38:43.929 --> 01:38:44.109
Totally.

01:38:44.168 --> 01:38:47.559
Like those are skills you have to learn the ability to effectively ask for help.

01:38:47.588 --> 01:38:47.828
Yeah.

01:38:47.828 --> 01:38:48.038
Yeah.

01:38:48.908 --> 01:38:49.929
I a hundred percent agree with that.

01:38:49.988 --> 01:38:50.198
That's

01:38:50.264 --> 01:38:50.543
interesting.

01:38:50.543 --> 01:38:50.583
And

01:38:50.583 --> 01:38:50.863
so, uh,

01:38:51.243 --> 01:38:52.359
I'd like to look into that.

01:38:52.359 --> 01:38:54.729
I'm really into Enneagram, my motherhood mentor.

01:38:54.729 --> 01:38:56.139
And I do e What's your e I'm an eight.

01:38:56.529 --> 01:38:57.189
I'm a seven.

01:38:57.189 --> 01:38:57.338
Eight.

01:38:57.698 --> 01:38:58.359
Oh, I

01:38:58.359 --> 01:38:58.958
like the Maverick.

01:38:59.019 --> 01:38:59.588
Awesome.

01:38:59.734 --> 01:39:00.224
Awesome.

01:39:00.548 --> 01:39:00.849
Yeah.

01:39:00.849 --> 01:39:01.988
I like seven eights a lot.

01:39:01.988 --> 01:39:05.198
I am, I'm probably an 8, 7, 7 wing.

01:39:05.889 --> 01:39:05.948
Yeah.

01:39:05.948 --> 01:39:06.429
I'm balanced.

01:39:06.429 --> 01:39:06.724
Like I'm am.

01:39:06.819 --> 01:39:08.439
My eight and seven are pretty much the same.

01:39:08.559 --> 01:39:09.248
Wow.

01:39:09.668 --> 01:39:11.078
Which is relatively unusual.

01:39:11.078 --> 01:39:11.109
I

01:39:11.109 --> 01:39:11.229
think.

01:39:11.229 --> 01:39:11.948
That is unusual.

01:39:11.948 --> 01:39:12.279
Yeah.

01:39:13.314 --> 01:39:13.734
I don't know.

01:39:14.064 --> 01:39:15.953
I'm not a get along a good self-promoter though.

01:39:16.613 --> 01:39:16.854
Okay.

01:39:16.859 --> 01:39:22.014
Like I, I like to be in the host seat and, you know, not be the guru.

01:39:22.198 --> 01:39:27.054
I, I have a certain amount of reluctance to try to claim that spot, even though

01:39:27.054 --> 01:39:27.144
I

01:39:27.144 --> 01:39:27.953
think I'm pretty smart.

01:39:28.463 --> 01:39:35.753
I think that that's actually the ideal guru who is still learning, still willing to listen more than they talk.

01:39:35.753 --> 01:39:44.783
I mean, I think that's, that's really a guru who I trust, not the one who's out there being a, like overtalking about how they know everything and promoting themselves too much.

01:39:44.844 --> 01:39:44.904
Yeah.

01:39:44.904 --> 01:39:45.113
So,

01:39:45.413 --> 01:39:48.203
and I do, uh, my book reading is all secondary.

01:39:48.863 --> 01:39:52.104
Like, I interview really smart people and then I listen to my podcast with

01:39:52.373 --> 01:39:52.463
them.

01:39:52.673 --> 01:39:52.764
Nice.

01:39:54.684 --> 01:39:55.404
Thank you for being on.

01:39:55.554 --> 01:39:56.184
Thank you so much

01:39:56.184 --> 01:39:56.453
for having me.

01:39:56.453 --> 01:39:56.963
Appreciate you.

01:39:56.963 --> 01:39:57.083
Cut.

01:39:57.083 --> 01:39:57.234
Speed.