Nov. 23, 2025

EXPERIENCE 245 | Talking Innovation, Integration, and LoCo Experiences with Joel Gustafson and Jess Gries, Founder and Chief Enabling Officer at Seed & Spirit Distilling

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Season 5

We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come.  We also discussed their future plans for an expanded tasting room and oyster lounge in the former Funkwerks Brewing location.

We also delved into their shared history in event management and shared some wild stories from their time running music festivals. The segment concluded with the 'Loco Experience Challenge,' where each of us shared some of our craziest stories, and eventually crowned Joel the champion.  

The episode is chock full of entrepreneurial insights, personal anecdotes, and plenty of laughs - so please enjoy, as I did, my conversation with Joel Gustafson and Jess Gries of Seed & Spirit Distilling. 

The LoCo Experience Podcast is sponsored by: Purpose Driven Wealth Thrivent: Learn more

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Music By: A Brother's Fountain

Transcript
WEBVTT

00:00:00.247 --> 00:00:08.858
In today's episode of the Low Co Experience Podcast, I hosted Joel Gustafson and Jess Grease from Seed and Spirit Distillery, Joel, founder and head distiller.

00:00:08.858 --> 00:00:14.977
And Jess, co-founder and chief enabling officer shared their journey and their why in starting the distillery in 2022.

00:00:16.178 --> 00:00:23.047
We discussed the concept of a vertically integrated distillery where they oversee the process from growing their own grains to producing the final spirits.

00:00:23.768 --> 00:00:37.177
We talked through the economics of distilling and the creation of their product lineup, including unique offerings like Wiz Cal, a whiskey mezcal hybrid, the forged in fire line, honoring military service members and future aid spirits to come.

00:00:38.317 --> 00:00:44.107
We also discussed their future plans for an expanded tasting room and oyster bar in the former Funk Works brewing location.

00:00:46.807 --> 00:00:52.237
We also delved into their shared history and event management and shared some wild stories from their time running music festivals.

00:00:52.987 --> 00:00:59.917
The segment concluded with the Loco Experience Challenge, where each of us shared some of our craziest stories and eventually Crown Joel the champion.

00:01:01.357 --> 00:01:10.867
This episode is chock full of entrepreneurial insights, personal anecdotes, and plenty of laughs, so please enjoy as I did my conversation with Joel Gustafson and Jess grease of seed and spirit distilling.

00:01:49.186 --> 00:01:51.346
welcome back to the Loco Experience Podcast.

00:01:51.796 --> 00:01:57.165
My guests today are Joel Gustafson and Jess Grease of Seed and Spirit Distillery.

00:01:57.525 --> 00:01:58.096
Distilling.

00:01:58.096 --> 00:01:59.536
Distilling, I'm sorry.

00:01:59.896 --> 00:02:07.126
Uh, Joel is the founder and head distiller and Jess is co-founder and chief enabling officer.

00:02:07.695 --> 00:02:13.545
Uh, which, and he is a lawyer, so he does the lawyerly things plus other important stuff, I'm sure.

00:02:13.695 --> 00:02:14.295
Yep, yep.

00:02:14.686 --> 00:02:18.015
Um, let's describe seed and spirit just a little bit.

00:02:18.015 --> 00:02:24.616
'cause outside of Northern Colorado there's probably not a whole lot of representation, but you can tell me I haven't been around too long.

00:02:24.616 --> 00:02:24.705
Sure.

00:02:25.066 --> 00:02:25.665
Yeah, I would love to.

00:02:25.665 --> 00:02:28.186
Um, so we, we started in 2022.

00:02:28.186 --> 00:02:31.246
We took over, uh, the back unit of Funk Works Brewing.

00:02:31.366 --> 00:02:31.575
Okay.

00:02:31.605 --> 00:02:34.186
Uh, which is over on, uh, 1900 East Lincoln.

00:02:34.695 --> 00:02:39.346
And, um, yeah, when we started, uh, we came out with this vision of kind of.

00:02:39.901 --> 00:02:51.931
From seed to spirit, uh, creating a vertically integrated distillery where we're not only, um, distilling our own products, but also cultivating grain, having a malt house, um, using it new innovative practices.

00:02:51.961 --> 00:02:52.200
Okay.

00:02:52.230 --> 00:02:54.270
Uh, creating new spirits such as wiz cow.

00:02:54.360 --> 00:02:54.661
Yeah.

00:02:54.931 --> 00:02:56.401
And, um, yeah.

00:02:56.401 --> 00:02:56.881
Since then

00:02:56.881 --> 00:03:00.121
we, and that notion of a, of a vertically integrated, so that's what the seed to spirit means.

00:03:00.121 --> 00:03:02.730
It's kind of that whole chain from

00:03:02.881 --> 00:03:03.091
Yeah.

00:03:03.151 --> 00:03:06.570
You know, locally sourced seeds, even your own grown seeds.

00:03:06.721 --> 00:03:12.931
Every phase of, uh, what it takes to produce a drop of alcohol, we want to, um, kind of have our fingers on.

00:03:12.991 --> 00:03:13.290
Yeah.

00:03:13.290 --> 00:03:21.991
And it also helps us, you know, produce higher quality ingredients, therefore better, uh, finished products as well as really drives the cost of goods down.

00:03:22.020 --> 00:03:22.411
Sure.

00:03:22.471 --> 00:03:25.395
Uh, keeps us involved in all, all the phases, so Very cool.

00:03:25.411 --> 00:03:33.661
We know our supply chain is, is, uh, a hundred percent met and we also are able to really integrate into the agricultural community around here.

00:03:33.751 --> 00:03:33.961
Hmm.

00:03:34.200 --> 00:03:35.730
Um, so we got a lot of, um.

00:03:36.091 --> 00:03:49.320
Great friends that are, uh, farmers, old family farms, um, from the Graves family up in, uh, Bellevue to the Sour Boys down in, uh, they farm between Loveland and, and um, uh, Fort Collins and Larimer County Open space.

00:03:49.320 --> 00:03:49.381
So

00:03:49.381 --> 00:03:51.001
it's like, kind of know your food source.

00:03:51.031 --> 00:03:51.270
Yeah.

00:03:51.270 --> 00:03:51.450
Your seed

00:03:51.661 --> 00:03:52.471
source kind of thing.

00:03:52.501 --> 00:03:54.570
Hang out with the guys that are, are doing it.

00:03:54.661 --> 00:03:58.050
Um, and, and you know, we've really built a family around this business.

00:03:58.110 --> 00:04:07.591
And do you remember, um, I don't think you were quite open for business yet when you and I first met, you've been dating one of our local think tank members, Abby Stout.

00:04:07.681 --> 00:04:08.281
Uh, yep.

00:04:09.390 --> 00:04:09.991
Engaged now.

00:04:09.991 --> 00:04:10.010
Engaged now.

00:04:10.010 --> 00:04:11.010
Congratulations.

00:04:11.010 --> 00:04:11.700
Yeah.

00:04:11.790 --> 00:04:15.841
Get it punching above your, just kidding.

00:04:16.021 --> 00:04:16.740
No, for sure.

00:04:17.430 --> 00:04:18.420
She's way outta my league.

00:04:18.420 --> 00:04:19.605
So take a swing while you got

00:04:19.605 --> 00:04:19.725
shot.

00:04:19.786 --> 00:04:24.091
But the good news is for us that there aren't that many guys that are out of the league.

00:04:24.091 --> 00:04:24.451
Right.

00:04:24.511 --> 00:04:27.331
Like most dudes are kind of annoying these days.

00:04:27.331 --> 00:04:31.500
If it's that, uh, 40 plus year old range, you know, and we're kind of cool, you know,

00:04:32.071 --> 00:04:33.240
I hold my own, my own weight.

00:04:33.300 --> 00:04:33.630
Yeah.

00:04:33.961 --> 00:04:34.531
Um.

00:04:35.011 --> 00:04:35.221
No.

00:04:35.221 --> 00:04:36.420
So yeah, we, that's a good stage.

00:04:36.420 --> 00:04:41.490
When we first met, uh, I think it was early in our beginning phases of the build out.

00:04:41.971 --> 00:04:42.331
Gotcha.

00:04:42.331 --> 00:04:43.740
So it took us about a year to get

00:04:43.740 --> 00:04:44.521
That's what I feel like.

00:04:44.521 --> 00:04:44.761
Yeah.

00:04:44.761 --> 00:04:45.391
So pre

00:04:45.451 --> 00:04:45.901
get all the

00:04:45.956 --> 00:04:46.355
permanent employee.

00:04:46.355 --> 00:04:51.180
So that time you were just like moonshining and stuff, uh, on the side testing, research and development.

00:04:51.630 --> 00:04:52.860
Can't talk about that justice.

00:04:53.341 --> 00:04:57.000
Just tell me when, when did you run into Joel or had you known him for a long time?

00:04:57.031 --> 00:05:05.161
We, uh, so at, as you mentioned, I'm, I'm a lawyer by trade and I've helped with a lot of startups.

00:05:05.190 --> 00:05:11.790
Uh, and just, you know, everything from entity formation to, you know, the partnership agreements and stuff like that.

00:05:11.790 --> 00:05:15.810
And back in about 2007, maybe 2008.

00:05:15.810 --> 00:05:16.021
Okay.

00:05:16.170 --> 00:05:26.040
Uh, Joel and, and another dear friend of ours, uh, uh, Jeff, Jeff Swagger, uh, and I think Danny Grant from.

00:05:26.461 --> 00:05:26.581
Oh,

00:05:26.581 --> 00:05:26.730
really?

00:05:26.730 --> 00:05:28.021
No, not, it was

00:05:28.021 --> 00:05:29.401
just, it was just Jeff and I at that time,

00:05:29.401 --> 00:05:29.940
at that point.

00:05:29.940 --> 00:05:30.271
Okay.

00:05:30.271 --> 00:05:30.781
For that deal.

00:05:30.810 --> 00:05:42.300
But, uh, anyway, they, they, uh, somehow found me and when I found them in, in, in my office and they were putting together a, uh, an event management company called Symbiotic Event Services.

00:05:42.360 --> 00:05:42.661
Okay.

00:05:42.661 --> 00:05:46.230
And so I sat with them, helped set that up.

00:05:46.380 --> 00:05:46.891
Interesting.

00:05:46.896 --> 00:05:47.550
And, uh, I was

00:05:47.550 --> 00:05:50.071
trained theologically not that far different from the seed and spirit.

00:05:50.071 --> 00:05:50.581
There's a lot of

00:05:50.850 --> 00:05:51.120
Yeah.

00:05:51.240 --> 00:05:52.920
Nature and symbio and

00:05:52.920 --> 00:05:53.341
everything.

00:05:53.341 --> 00:05:53.521
Yeah.

00:05:53.521 --> 00:05:54.000
Everything

00:05:54.120 --> 00:05:54.451
chain

00:05:54.451 --> 00:05:55.471
of ties into each other.

00:05:55.471 --> 00:05:55.620
Yeah.

00:05:55.680 --> 00:05:56.250
Creation

00:05:56.341 --> 00:06:02.281
at that point, I was, I was transitioning outta doing, uh, litigation and a lot of family law.

00:06:02.430 --> 00:06:03.180
Okay.

00:06:03.180 --> 00:06:03.600
And interesting.

00:06:03.630 --> 00:06:10.350
Uh, decided I, I wanted to be in an industry that, that brought people together and brought people joy rather than, you know.

00:06:11.850 --> 00:06:17.430
Being a divorce attorney and a lot of good people, but not at the, not at the best stage of their life sometimes.

00:06:17.430 --> 00:06:17.490
No.

00:06:17.490 --> 00:06:23.821
When I, it was a difficult job, so, uh, I was, I was ready to make a change and working my way into the music industry, and

00:06:23.971 --> 00:06:26.850
that's what I, I have you labeled as my music industry lawyer guy.

00:06:26.880 --> 00:06:27.391
Yep, yep.

00:06:27.391 --> 00:06:27.401
Yeah,

00:06:27.665 --> 00:06:29.161
he's been that brand still about

00:06:29.161 --> 00:06:29.761
15 years or

00:06:29.761 --> 00:06:30.000
something.

00:06:30.000 --> 00:06:31.036
Yeah, 15, 20 years now.

00:06:31.170 --> 00:06:37.680
It was about, about that same time, about 2006, 2007, where I started making the, making the transition.

00:06:37.891 --> 00:06:38.011
Yeah.

00:06:38.011 --> 00:06:38.730
And how's that been?

00:06:39.000 --> 00:06:39.420
Like?

00:06:39.750 --> 00:06:40.411
It's been great.

00:06:40.500 --> 00:06:41.011
Um,

00:06:41.011 --> 00:06:42.930
I'm sure music industry is ups and downs, right?

00:06:42.930 --> 00:06:43.380
Like it's,

00:06:43.680 --> 00:06:44.701
yeah, yeah.

00:06:44.701 --> 00:06:46.350
It can certainly just like everywhere, but Yep.

00:06:46.440 --> 00:06:47.550
It's, it's cyclical.

00:06:47.550 --> 00:06:48.690
Like, but there's always

00:06:48.690 --> 00:06:49.411
divorces,

00:06:49.500 --> 00:06:49.831
so

00:06:49.831 --> 00:06:50.281
it's probably,

00:06:50.286 --> 00:06:51.060
there's a lot more in

00:06:51.060 --> 00:06:51.870
the music industry

00:06:52.800 --> 00:06:56.100
that, that part of it was that, that was, that was steady work.

00:06:56.281 --> 00:06:57.391
So, uh, we

00:06:57.391 --> 00:06:57.915
worked together for what?

00:06:58.576 --> 00:06:59.805
10, 12 years.

00:07:00.016 --> 00:07:00.255
Yeah.

00:07:00.261 --> 00:07:00.661
Something like that.

00:07:00.730 --> 00:07:01.021
Yeah.

00:07:01.096 --> 00:07:01.636
So, so

00:07:01.875 --> 00:07:06.315
that's kind of part of the seed and spirit origin story.

00:07:06.315 --> 00:07:17.505
Interesting is, uh, I would, we, we got to know each other when I set up, set up the, uh, symbiotic and then over the years we found ourselves, so symbiotic would be managing an event.

00:07:17.985 --> 00:07:30.406
Joel was usually the operations director, which means, you know, when you're building a, a small city, everything weekend, so roads, electrical grids, sanitation, interesting.

00:07:30.406 --> 00:07:33.255
You know, all the, all that stuff, all the logistics.

00:07:33.286 --> 00:07:34.036
Oh, so this is quite

00:07:34.036 --> 00:07:34.576
a company.

00:07:34.966 --> 00:07:35.146
Yeah.

00:07:35.146 --> 00:07:36.440
Like you're talking about putting big directions.

00:07:36.440 --> 00:07:37.245
We did full events, full event.

00:07:37.245 --> 00:07:37.365
Yeah.

00:07:37.365 --> 00:07:38.596
Like a rise, sonic bloom.

00:07:38.596 --> 00:07:38.896
Sure.

00:07:38.896 --> 00:07:41.415
Pretty much anything in Colorado we had our hands on at one point.

00:07:41.446 --> 00:07:41.865
Wow.

00:07:41.896 --> 00:07:42.435
In our careers.

00:07:42.466 --> 00:07:42.706
Yeah.

00:07:42.706 --> 00:07:43.336
Very interesting.

00:07:43.425 --> 00:07:43.576
Yeah.

00:07:44.115 --> 00:07:48.886
Symbiotic is still, still going strong under, uh, Jeff and his wife, Kristen's leadership.

00:07:48.946 --> 00:07:49.125
Okay.

00:07:49.125 --> 00:07:52.725
And, and, uh, still doing bigger and bigger events.

00:07:52.725 --> 00:07:53.565
So it's, it's really

00:07:53.565 --> 00:07:53.925
shout out

00:07:53.925 --> 00:07:54.076
guys.

00:07:54.196 --> 00:07:54.826
Shout out to them.

00:07:55.185 --> 00:07:55.425
Yeah.

00:07:55.425 --> 00:07:56.326
And so,

00:07:56.326 --> 00:07:56.565
uh,

00:07:56.776 --> 00:07:56.896
go

00:07:56.896 --> 00:07:57.076
ahead.

00:07:57.076 --> 00:08:14.175
So, uh, so we would, we had this tradition, you know, Joel would, uh, you know, build the site and I typically, my role is I would represent the, the promoter through the permitting process and do a lot of the risk management and things like that.

00:08:14.295 --> 00:08:14.386
Sure.

00:08:14.745 --> 00:08:15.795
Um, which means I was

00:08:15.795 --> 00:08:16.995
keep Joel's butt out of trouble,

00:08:16.995 --> 00:08:17.235
which

00:08:17.235 --> 00:08:20.146
you're still doing kind of, it's like a big brother roll of circus.

00:08:20.745 --> 00:08:21.375
Exactly.

00:08:21.795 --> 00:08:22.276
Best friends,

00:08:22.276 --> 00:08:22.576
big Brother.

00:08:22.576 --> 00:08:22.935
Probably fair.

00:08:24.406 --> 00:08:32.296
Uh, you know, and so, uh, we would, uh, you know, I would be, we'd get the permissions and everything like that, and then I would.

00:08:32.686 --> 00:08:39.706
You know, we'd get the law enforcement and security and medical and all that up and running and you know, we got the, wow.

00:08:39.706 --> 00:08:41.145
All the, all the systems are running.

00:08:41.145 --> 00:08:41.681
That's a complex, complex thing.

00:08:41.791 --> 00:08:44.115
And the, and the, the productions going.

00:08:44.115 --> 00:08:45.765
The stages are all on.

00:08:45.796 --> 00:08:51.346
And we had the tradition when we, when we get our first night main stage headliner on

00:08:51.586 --> 00:08:51.796
Yep.

00:08:52.066 --> 00:08:56.836
We would meet up in the, what we call the ops pocket, which was Joel's little world backstage.

00:08:56.956 --> 00:08:57.166
Yeah.

00:08:57.166 --> 00:09:00.916
Where all the tools and heavy equipment and all that bour that stuff is Yeah.

00:09:00.916 --> 00:09:01.456
Was stored

00:09:01.635 --> 00:09:01.905
lots of

00:09:01.905 --> 00:09:03.525
bourbon and also some, some bourbon.

00:09:03.525 --> 00:09:12.885
We had a tradition that we would, uh, we'd go back there and have a nice, uh, you know, have a, have a toast to, to the event good health being, being on way.

00:09:12.885 --> 00:09:13.160
We got the

00:09:13.160 --> 00:09:13.666
headliner up

00:09:13.671 --> 00:09:15.946
next and hopefully the hippie is not ruining the weekend for us.

00:09:15.946 --> 00:09:16.125
Right.

00:09:16.515 --> 00:09:16.605
Or the

00:09:16.605 --> 00:09:17.265
Colorado weather.

00:09:17.265 --> 00:09:22.426
I mean, if you got the headliners up, that means you pretty much got the first day done, which means it's pretty.

00:09:22.785 --> 00:09:23.716
Smooth sailing from there.

00:09:23.716 --> 00:09:24.105
Hopefully.

00:09:24.105 --> 00:09:24.166
Yeah.

00:09:24.166 --> 00:09:24.225
The,

00:09:24.316 --> 00:09:26.655
for, for us a lot, you know, there's gonna be a lot.

00:09:26.655 --> 00:09:28.485
It's not always, there's gonna be a lot, lot of troubleshooting.

00:09:29.206 --> 00:09:29.446
Yeah.

00:09:29.446 --> 00:09:29.456
50.

00:09:29.456 --> 00:09:31.755
But the heaviest part of the lift is, is, is done.

00:09:31.755 --> 00:09:43.155
And, and we would, I don't know whether there was, at one point, Joel, Joel can tell you about it, but Joel had a, had a, uh, a run runner, a, a bootlegger in his family history and Gotcha.

00:09:43.155 --> 00:09:49.186
We were talking about that once and we, we, we talked a little bit about, you know, what, you know, what if we made our own sometimes.

00:09:49.186 --> 00:09:49.365
Yeah.

00:09:49.370 --> 00:09:53.390
You know, and, and that, uh, you know, and is that legal conversation

00:09:53.421 --> 00:09:54.885
like, can I make my own for me?

00:09:55.096 --> 00:09:55.755
You cannot.

00:09:55.905 --> 00:09:56.326
No,

00:09:56.416 --> 00:09:56.745
no, no.

00:09:56.926 --> 00:09:57.225
Interesting.

00:09:57.225 --> 00:09:58.035
Unlike there's,

00:09:58.216 --> 00:09:58.750
that seems like bullshit.

00:09:58.770 --> 00:09:58.990
You

00:09:58.995 --> 00:09:59.625
can home brew.

00:09:59.625 --> 00:10:00.230
Well, I mean, it's, it.

00:10:00.855 --> 00:10:01.186
You can't,

00:10:01.186 --> 00:10:01.785
it's explosive

00:10:02.025 --> 00:10:02.296
once

00:10:02.296 --> 00:10:02.505
you

00:10:02.535 --> 00:10:03.135
Well, that's true.

00:10:03.135 --> 00:10:03.765
It's very flammable.

00:10:03.765 --> 00:10:05.206
You blowing up your neighbor's houses and shit.

00:10:05.505 --> 00:10:08.475
There is actually some reason for regulation of it, I suppose.

00:10:08.505 --> 00:10:08.865
Yeah.

00:10:08.865 --> 00:10:08.875
Yeah.

00:10:09.285 --> 00:10:10.155
It's highly flammable

00:10:10.280 --> 00:10:13.966
and you could kill yourself probably if you do it wrong, like poison yourself or something.

00:10:13.995 --> 00:10:15.225
It seems to be, yeah.

00:10:15.316 --> 00:10:16.936
I suppose there's that, I

00:10:16.936 --> 00:10:18.105
mean, if you make it outta wood or whatever.

00:10:18.105 --> 00:10:18.375
Right.

00:10:19.365 --> 00:10:20.280
I think it's just one of the, the last,

00:10:20.280 --> 00:10:21.346
you're not using the right seeds then though.

00:10:21.645 --> 00:10:24.105
One of the last vestiges of, of prohibition.

00:10:24.110 --> 00:10:30.076
One of the, one of the still faint echoes or we can't, you can home brew, but you can't home distill.

00:10:30.196 --> 00:10:30.645
Interesting.

00:10:30.916 --> 00:10:31.066
Yeah.

00:10:31.666 --> 00:10:35.296
So we had goes, we had, we had this tradition for all these years through a lot

00:10:35.296 --> 00:10:35.836
of events.

00:10:35.836 --> 00:10:40.035
So you, you got some, some, some moonshine somewhere from the runner family or?

00:10:40.275 --> 00:10:43.005
No, this is like, can, this is my, my great great grandpa, so.

00:10:43.456 --> 00:10:43.785
Gotcha.

00:10:43.846 --> 00:10:44.956
This is Arch Benini.

00:10:44.956 --> 00:10:45.135
Pre,

00:10:45.140 --> 00:10:46.096
pre NASCAR days.

00:10:46.456 --> 00:10:48.525
This pre like 1800.

00:10:49.071 --> 00:10:49.360
Yeah.

00:10:49.365 --> 00:10:49.605
Yeah.

00:10:49.605 --> 00:10:51.975
Um, now Archie Benini was, um, he was a.

00:10:52.500 --> 00:10:53.821
Colorful member of our family.

00:10:53.821 --> 00:10:56.671
It was a purveyor of good times, you know?

00:10:56.910 --> 00:10:57.630
And where was this?

00:10:57.780 --> 00:10:58.921
This is back in Pennsylvania.

00:10:59.010 --> 00:10:59.730
Oh, okay.

00:10:59.730 --> 00:11:01.441
Northwestern pa up in Penn.

00:11:01.441 --> 00:11:03.451
Tuck part of Pennsylvania as we like to call it.

00:11:03.576 --> 00:11:03.586
Okay.

00:11:04.140 --> 00:11:09.181
Uh, but he had a couple inns that were covers for his, his, um, speakeasies.

00:11:09.301 --> 00:11:09.451
Oh,

00:11:09.451 --> 00:11:09.931
interesting.

00:11:09.961 --> 00:11:12.571
Uh, they were called, um, oh, should I The name of like

00:11:12.571 --> 00:11:14.100
a public house almost, or

00:11:14.160 --> 00:11:14.821
it was an inn.

00:11:14.910 --> 00:11:15.931
Archie's in, yeah.

00:11:15.931 --> 00:11:16.620
Archie Archie's Inn.

00:11:16.620 --> 00:11:16.860
Yeah.

00:11:16.980 --> 00:11:17.341
Thank you.

00:11:17.370 --> 00:11:17.730
Geez.

00:11:19.051 --> 00:11:19.471
Brain fart.

00:11:20.431 --> 00:11:20.941
But, um,

00:11:20.941 --> 00:11:25.591
anyway, so, so he would serve his own distilled spirits or more He would send people out with bottles of his

00:11:25.591 --> 00:11:25.855
spirits stuff.

00:11:25.855 --> 00:11:25.975
Yeah.

00:11:25.975 --> 00:11:30.091
So he would, he would bootleg and, um, did a lot of rum running.

00:11:30.181 --> 00:11:36.990
Uh, my grandpa used to tell stories of bouncing around in the backseat of their, their car with cases of, of booze underneath it.

00:11:37.020 --> 00:11:37.230
Okay.

00:11:37.230 --> 00:11:38.056
Taking it to the tower.

00:11:38.125 --> 00:11:38.416
When

00:11:38.416 --> 00:11:39.571
you say rum running, was it rum?

00:11:40.471 --> 00:11:41.370
I think it was all Spirits.

00:11:41.400 --> 00:11:41.431
Okay.

00:11:41.431 --> 00:11:42.000
I'm pretty sure he did.

00:11:42.061 --> 00:11:42.541
That's just a

00:11:42.541 --> 00:11:45.571
nickname for all spirits transportation, kind of, yeah.

00:11:45.571 --> 00:11:47.071
Think it was, it just sounds clever because rum is like sugar cane, right?

00:11:47.071 --> 00:11:47.130
Yeah.

00:11:47.130 --> 00:11:49.081
Like so that wouldn't have been up in Pennsylvania much?

00:11:49.471 --> 00:11:51.091
No, there was mostly beer.

00:11:51.181 --> 00:11:51.931
Um

00:11:52.081 --> 00:11:52.471
Oh really?

00:11:52.530 --> 00:11:52.681
Okay.

00:11:52.681 --> 00:11:52.951
Yeah.

00:11:53.041 --> 00:11:56.760
The big area of Pennsylvania where I'm from, uh, Straubs Brewing and Yingling were

00:11:56.760 --> 00:11:56.910
still,

00:11:56.910 --> 00:11:57.000
yeah,

00:11:57.000 --> 00:11:57.030
I

00:11:57.030 --> 00:11:57.931
was gonna say Yingling.

00:11:58.380 --> 00:12:03.600
Um, I think in the most speakeasy is primarily beer and whiskey.

00:12:04.201 --> 00:12:07.380
So you mentioned just that at some point, hey, we should,

00:12:07.711 --> 00:12:18.211
well, we, uh, so we're, we're, you know, doing this, but we've got lots of events are, you know, they're, my practice and his company are growing and yeah, handling more and more events.

00:12:18.240 --> 00:12:21.630
And, uh, then, uh, there was this little.

00:12:22.380 --> 00:12:23.221
Pandemic thing.

00:12:23.221 --> 00:12:23.791
Oh, I heard about it.

00:12:23.791 --> 00:12:24.240
Popped up.

00:12:24.660 --> 00:12:24.730
You heard?

00:12:24.730 --> 00:12:24.745
Yeah.

00:12:24.745 --> 00:12:24.946
Yeah.

00:12:24.951 --> 00:12:26.730
That wasn't very good for the music festival business.

00:12:26.730 --> 00:12:32.066
It was a little hard on the terrible mass gathering and the music festivals, those, those big, uh, all together,

00:12:32.071 --> 00:12:32.311
we were the

00:12:32.311 --> 00:12:32.581
first

00:12:32.586 --> 00:12:32.826
to go.

00:12:33.135 --> 00:12:33.900
Last to come back.

00:12:34.201 --> 00:12:34.260
Yeah.

00:12:34.380 --> 00:12:34.591
Yep.

00:12:34.620 --> 00:12:36.900
So for me, it was the best year my life personally.

00:12:36.990 --> 00:12:40.260
Like I reconnected with my farm up in the canyon and just chill.

00:12:40.260 --> 00:12:41.191
Started this business.

00:12:41.610 --> 00:12:44.311
Ultimately started growing some barley that you could distill someday.

00:12:44.850 --> 00:12:48.421
So Joel called me up so all, all of our, you know, all that business went away.

00:12:48.541 --> 00:12:48.780
Sure.

00:12:48.780 --> 00:12:48.900
Yeah.

00:12:48.900 --> 00:12:51.301
And uh, you know, we had some time on our hands.

00:12:51.360 --> 00:12:51.721
Right.

00:12:51.870 --> 00:12:56.530
And Joel called me up and he was like, do you remember when you said, you know, that we should, I like it.

00:12:56.530 --> 00:12:59.130
And uh, he's like, what do you think?

00:12:59.221 --> 00:12:59.701
And I was like,

00:12:59.971 --> 00:13:00.240
yeah,

00:13:00.841 --> 00:13:01.380
let's do it.

00:13:01.441 --> 00:13:01.831
Why not?

00:13:01.831 --> 00:13:02.160
So

00:13:02.370 --> 00:13:02.671
I love

00:13:02.671 --> 00:13:02.821
it.

00:13:02.971 --> 00:13:09.360
And then we started, uh, I had a lot of connections through the music industry with a lot of, um, like STEM siters, for example.

00:13:09.360 --> 00:13:12.181
Um, people that would promote or, uh, sponsor an event.

00:13:12.181 --> 00:13:12.360
Sure,

00:13:12.451 --> 00:13:12.931
yeah.

00:13:12.931 --> 00:13:12.941
Yeah.

00:13:12.941 --> 00:13:12.961
Makes sense.

00:13:13.051 --> 00:13:21.541
Was able to build a lot of relationships in this industry and, and when I started exploring what our business plan looked like and how we can execute it, um.

00:13:22.291 --> 00:13:28.230
Um, the owner of Stems actually, um, he was one of the guys I reached out to and he kind of mentored me a lot.

00:13:28.230 --> 00:13:28.291
Yeah.

00:13:28.291 --> 00:13:30.870
And introduced me to Brad, uh, Lincoln over at Oh yeah.

00:13:30.870 --> 00:13:31.380
Funk Works.

00:13:31.380 --> 00:13:31.530
Sure.

00:13:31.530 --> 00:13:32.221
The owner of Funk Works.

00:13:32.221 --> 00:13:32.280
Yeah.

00:13:32.280 --> 00:13:32.431
Yeah.

00:13:32.431 --> 00:13:35.370
And, um, Brad had that back building.

00:13:35.370 --> 00:13:37.576
They were kind of shrinking out of and I see.

00:13:37.681 --> 00:13:41.520
And uh, it was a great incubator for us to kind of get going on and.

00:13:42.150 --> 00:13:43.260
And then we signed a lease.

00:13:43.260 --> 00:13:44.341
And that was, that was a,

00:13:44.341 --> 00:13:44.730
that was the

00:13:44.730 --> 00:13:45.041
start of it.

00:13:45.041 --> 00:13:45.600
It was a hell of a day.

00:13:45.600 --> 00:13:45.780
Yeah.

00:13:45.780 --> 00:13:46.951
And then all of a sudden it was real.

00:13:47.100 --> 00:13:50.280
And, and then, then it really started to compile.

00:13:50.280 --> 00:13:50.400
And

00:13:50.400 --> 00:13:53.130
before we move on, what was that first one I drank

00:13:53.130 --> 00:13:53.490
here?

00:13:53.551 --> 00:13:55.980
Uh, so that was our, our for Grain bourbon.

00:13:56.010 --> 00:13:56.191
That's

00:13:56.191 --> 00:13:56.311
what,

00:13:56.821 --> 00:13:57.870
that's this one right here?

00:13:57.931 --> 00:13:58.110
Yep.

00:13:58.110 --> 00:13:58.770
So that's, uh,

00:13:58.775 --> 00:14:00.630
that's your, that's your flagship kind of?

00:14:01.230 --> 00:14:01.426
Yep.

00:14:01.426 --> 00:14:03.931
It's one of our, if you will, one of our flagship recipes.

00:14:03.990 --> 00:14:07.321
Um, so the way we operate is we're a house of brands.

00:14:07.380 --> 00:14:10.951
So as you can see below us, there's, right now we have three brands that are on the market.

00:14:11.010 --> 00:14:14.701
Um, we have our Seed and spirit brand, which will eventually get phased out of the market.

00:14:15.181 --> 00:14:16.921
And, um, that'll be just the,

00:14:16.926 --> 00:14:19.230
the seed and spirit is kind of the base corporation or whatever.

00:14:19.260 --> 00:14:21.660
Yeah, it's the, it's the distillery, not the brand.

00:14:21.721 --> 00:14:21.931
Yeah.

00:14:22.230 --> 00:14:22.471
Okay.

00:14:22.530 --> 00:14:26.311
It'll be available always, but it'll be in special releases at the distillery.

00:14:26.640 --> 00:14:28.620
So, um, we'll get into that a little bit more.

00:14:28.620 --> 00:14:30.360
We're gonna, we're in 2026.

00:14:30.360 --> 00:14:31.051
We're expanding.

00:14:31.051 --> 00:14:31.980
We're taking over the rest of, I heard

00:14:31.980 --> 00:14:32.971
you're taking over Funworks.

00:14:32.971 --> 00:14:33.211
Yeah.

00:14:33.211 --> 00:14:33.421
That's

00:14:33.421 --> 00:14:33.961
exciting.

00:14:34.260 --> 00:14:36.931
So this, uh, particular one is our for grain bourbon.

00:14:36.931 --> 00:14:39.240
It's, um, uh, corn that we grow up in Bellevue.

00:14:39.390 --> 00:14:39.600
Okay.

00:14:39.660 --> 00:14:40.951
Uh, right along the Poo River there.

00:14:41.311 --> 00:14:45.931
And, uh, malted barley, malted oat, and, um, wheat.

00:14:46.410 --> 00:14:46.770
Okay.

00:14:47.071 --> 00:14:51.541
When you say malted barley, malted oat, can we dig into that just a little bit?

00:14:51.541 --> 00:14:51.841
Like

00:14:51.900 --> 00:14:52.201
Yeah,

00:14:52.260 --> 00:14:55.515
that's like the, you gotta malt those grains first.

00:14:55.515 --> 00:14:55.625
First.

00:14:55.625 --> 00:14:57.211
You should, first you should pour another little Dr.

00:14:57.211 --> 00:14:59.666
I'll, we, we, Dr.

00:15:00.211 --> 00:15:05.760
Um, so what, what one of the core principles of this business was, you know, being involved in all aspects of it.

00:15:05.880 --> 00:15:06.120
Yeah.

00:15:06.211 --> 00:15:15.870
And malting is a, a big component in creation of, um, convertible sugars so that, um, our yeast can then chew up those sugars.

00:15:15.870 --> 00:15:17.250
Makes it, makes it turn, turn alcohol.

00:15:17.280 --> 00:15:17.490
Yeah.

00:15:17.490 --> 00:15:17.730
Yeah.

00:15:17.791 --> 00:15:19.740
And then it also creates enzymes

00:15:19.740 --> 00:15:22.471
creates a lot more surface area for those critters to chew on.

00:15:22.591 --> 00:15:22.826
In my

00:15:22.826 --> 00:15:23.105
imagination.

00:15:23.105 --> 00:15:24.000
It is a chemical change.

00:15:24.000 --> 00:15:26.971
So it goes from a starch into a sugar.

00:15:27.000 --> 00:15:27.150
Oh,

00:15:27.150 --> 00:15:27.331
I see.

00:15:27.331 --> 00:15:27.811
A carbohydrate.

00:15:28.500 --> 00:15:28.650
And

00:15:28.650 --> 00:15:29.910
the, we weed You don't malt it though.

00:15:30.181 --> 00:15:31.321
We, we muled everything.

00:15:31.350 --> 00:15:31.740
Oh, okay.

00:15:31.740 --> 00:15:32.910
Um, our barley.

00:15:33.510 --> 00:15:38.821
Most of our barley isn't malted, but we steamroll it so it, it, it, um, gelatinize, uh, pres.

00:15:39.331 --> 00:15:40.530
So it, it's already Okay.

00:15:40.530 --> 00:15:44.130
Kind of broken down and, and warmed up, rolled, and then we get it.

00:15:44.191 --> 00:15:44.551
Okay.

00:15:44.671 --> 00:15:46.980
Kinda like a flaked oat, like you get oatmeal.

00:15:46.985 --> 00:15:47.280
Yeah, yeah.

00:15:47.311 --> 00:15:49.505
Um, but for us it was, um, I

00:15:49.510 --> 00:15:51.270
so made beef barley soup this weekend.

00:15:51.510 --> 00:15:52.020
Oh, pearled

00:15:52.020 --> 00:15:52.650
barley, right?

00:15:52.650 --> 00:15:53.250
It's kind of like that.

00:15:53.250 --> 00:15:53.490
Yeah.

00:15:54.181 --> 00:15:58.620
So we, we started, the first phase of the business was to build out our malthouse.

00:15:58.890 --> 00:15:59.160
Okay.

00:15:59.160 --> 00:16:06.061
And essentially what that does is we bring in raw, um, ingredients, whatever that is, a barley a, a rye, so on and so forth.

00:16:06.600 --> 00:16:07.980
And then we hydrate it.

00:16:08.160 --> 00:16:11.341
So we put it into big steep vessel, and that essentially soaks in water.

00:16:11.490 --> 00:16:11.821
Okay.

00:16:11.941 --> 00:16:16.681
And then once it's about 40% moisture, then we send it over to these big boxes.

00:16:16.801 --> 00:16:17.201
And, um,

00:16:17.201 --> 00:16:17.341
and

00:16:17.341 --> 00:16:20.880
for something like this, the fore grain, are you doing it all together?

00:16:21.030 --> 00:16:21.811
No, we do it separate.

00:16:21.841 --> 00:16:21.990
Okay.

00:16:21.990 --> 00:16:24.181
And we, then we build our recipe, this case.

00:16:24.691 --> 00:16:26.010
Um, but yeah, so we, so

00:16:26.010 --> 00:16:29.010
it's got different chemistries for each thing takes longer and shorter, I reckon.

00:16:29.461 --> 00:16:29.951
Uh, it just.

00:16:30.946 --> 00:16:33.046
Creating of a recipe has always changed a little bit.

00:16:33.135 --> 00:16:33.405
Yeah.

00:16:33.706 --> 00:16:35.115
So our four grains different than our.

00:16:36.105 --> 00:16:37.395
You know, obviously our rye recipe.

00:16:37.395 --> 00:16:37.546
Anyway,

00:16:37.546 --> 00:16:37.905
keep going.

00:16:37.905 --> 00:16:38.056
I'm

00:16:38.176 --> 00:16:38.475
interrupting.

00:16:38.475 --> 00:16:38.745
Yeah, sorry.

00:16:39.225 --> 00:16:42.885
Um, so anyways, once it's in our germ boxes, then that's when it begins to sprout.

00:16:42.885 --> 00:16:55.321
And in nature, when a seed sprouts, uh, it naturally converts those starches over to grab carbohydrates so that the first root and shoot have energy and they feed off of that first burst of sugar and, and, um, energy that this

00:16:55.321 --> 00:16:55.360
is,

00:16:55.421 --> 00:16:56.176
the seed provides.

00:16:56.181 --> 00:16:58.035
This is, this is like a two year bourbon or something or

00:16:58.546 --> 00:16:58.725
whatever?

00:16:58.725 --> 00:17:00.676
Yeah, it's about a two and a half.

00:17:00.676 --> 00:17:03.375
We're only two and a half years old, so it's, it's no more than two and a half.

00:17:03.375 --> 00:17:03.796
Right.

00:17:03.826 --> 00:17:04.246
Legally.

00:17:04.645 --> 00:17:04.736
Yeah.

00:17:04.736 --> 00:17:07.885
But it, it's, it's, I mean, for me it's super good.

00:17:07.945 --> 00:17:08.306
Um,

00:17:08.336 --> 00:17:10.046
yeah, it's way good for

00:17:10.316 --> 00:17:10.645
a young,

00:17:10.645 --> 00:17:15.955
like, I wouldn't expect a youngster to taste like, what's the secret to making a young

00:17:16.046 --> 00:17:17.425
good equipment and, uh,

00:17:17.605 --> 00:17:18.205
good recipes,

00:17:18.205 --> 00:17:19.165
good, good practices,

00:17:19.165 --> 00:17:19.976
a lot of r and d

00:17:20.300 --> 00:17:27.806
and, and to get this to the point it's at, that means we're going to be, uh, it's gonna be aging in a much smaller barrel.

00:17:27.806 --> 00:17:29.576
Oh, uh, okay.

00:17:29.580 --> 00:17:34.465
To, to reach this level of, you know, the, the wood, the interaction with the wood has a lot to do.

00:17:34.526 --> 00:17:34.915
Yeah.

00:17:34.976 --> 00:17:35.306
I've heard

00:17:35.306 --> 00:17:38.276
there's places that are like putting'em on boats and stuff, so they go,

00:17:39.266 --> 00:17:39.986
we, we gotta, we

00:17:39.986 --> 00:17:41.425
have, we have a similar system.

00:17:41.486 --> 00:17:41.576
Yeah.

00:17:41.576 --> 00:17:44.875
We have a, a, we call it a wagon wheel age, so Okay.

00:17:44.935 --> 00:17:46.736
We can get into that when we talk about expedition.

00:17:46.855 --> 00:17:47.215
Yeah.

00:17:47.516 --> 00:17:53.786
But, uh, so this, this has been aged in a smaller barrel, like a five or a 10 gallon barrel, whereas, okay.

00:17:53.786 --> 00:17:59.006
Traditionally, most everything that we've been making in the last many years, all these.

00:17:59.611 --> 00:18:03.421
Mountains of barrels that we have two, those are in 53 gallon barrels, so

00:18:03.421 --> 00:18:03.721
Okay.

00:18:04.050 --> 00:18:08.851
You want to probably get at least four years of interaction with the wood when it's in a 53 gallon barrel.

00:18:09.181 --> 00:18:16.651
But if it's in a five or 10, then it's, it's, it gets to, to play with, with the wood a lot, a lot more intensely.

00:18:16.655 --> 00:18:20.941
Are, are you, you, are you both finance money people, kind of business wise

00:18:21.480 --> 00:18:22.201
entrepreneurs?

00:18:22.290 --> 00:18:22.621
Yeah.

00:18:22.891 --> 00:18:23.310
Enough.

00:18:23.611 --> 00:18:29.790
Well, I was just thinking to myself that like, the funny thing about whiskey is that I was just watching Tulsa King.

00:18:30.151 --> 00:18:30.240
Mm-hmm.

00:18:30.480 --> 00:18:32.250
You watch that show, the new season just came out.

00:18:32.250 --> 00:18:32.371
Right.

00:18:32.371 --> 00:18:34.891
And they got some 50 year whiskeys that they dug up.

00:18:35.340 --> 00:18:40.951
But like the whiskey's worth more and more the longer you sit on it, but the longer you sit on it, the more and more it costs.

00:18:40.951 --> 00:18:41.576
You, you.

00:18:41.611 --> 00:18:41.851
Well,

00:18:41.851 --> 00:18:44.401
also it evaporates, so the angels take the cut.

00:18:45.060 --> 00:18:47.101
If you're a whiskey, you're probably gonna get four bottles outta

00:18:47.101 --> 00:18:47.161
it.

00:18:47.161 --> 00:18:48.060
Oh, is that right?

00:18:48.060 --> 00:18:48.510
Or something.

00:18:48.570 --> 00:18:49.740
Oh, that's crazy.

00:18:49.740 --> 00:18:51.691
We, we use, we use, so,

00:18:52.020 --> 00:18:54.911
but anyway, the notion that I wanted, wanted to explore a little bit is mm-hmm.

00:18:54.925 --> 00:18:55.455
It's always.

00:18:56.131 --> 00:19:05.580
Yeah, like with every business, the more the owner wants to take outta the business, the less the business will be able to grow because it needs that capital to grow instead of paying you for your vacations and stuff.

00:19:05.760 --> 00:19:05.941
We

00:19:05.941 --> 00:19:06.496
haven't gotten paid yet.

00:19:06.496 --> 00:19:06.655
Yet.

00:19:06.655 --> 00:19:07.415
Have you gotten paid yet?

00:19:07.576 --> 00:19:07.776
No,

00:19:07.935 --> 00:19:08.881
I haven't gotten paid yet either.

00:19:09.391 --> 00:19:16.980
Here it's like you wanna store that whiskey longer so you can make some special reserves and things like that, but that's also like sacrificing from your current day cash flow.

00:19:17.550 --> 00:19:17.851
Yeah.

00:19:17.851 --> 00:19:19.080
Well we're, we're.

00:19:19.770 --> 00:19:28.351
As a crew, I think, um, everyone that's involved, all of our sweat equity earners, every, all of our partners in this, this project, we're all, uh, invested into the long term success of this.

00:19:28.351 --> 00:19:28.411
Yeah.

00:19:28.411 --> 00:19:31.381
So the short term, you know, none of us have taken paychecks.

00:19:31.381 --> 00:19:31.441
Yeah.

00:19:31.471 --> 00:19:44.641
Um, we've had some employees and stuff like that that obviously we pay, but, um, yeah, we're pretty dedicated to the, to getting to the four year mark so that we're pouring our, our big barrels out and we have market penetration with a, a lineup of brands.

00:19:44.641 --> 00:19:44.730
Cool.

00:19:44.730 --> 00:19:51.871
And at that point, I think we'll have enough skews on the shelf, plus with the launch of our tasting room, uh, we should be able to get paid here.

00:19:51.901 --> 00:19:52.381
What do you think?

00:19:52.381 --> 00:19:52.830
Two years.

00:19:53.131 --> 00:20:00.121
And so fingers crossed you've got these, the, the oats in the barley and the, you said those different ingredients that goes into the recipe.

00:20:00.121 --> 00:20:04.201
Does that go into the recipe then before it gets distilled?

00:20:04.201 --> 00:20:04.441
Right?

00:20:04.441 --> 00:20:06.570
Like it gets mixed together and then it gets distilled?

00:20:06.661 --> 00:20:06.931
Yeah.

00:20:06.931 --> 00:20:13.621
So to finish up the, the germination process, if you will, after it, after it germinates, then it goes into a kiln, it dries up.

00:20:14.145 --> 00:20:17.086
Then it goes through a cleaner where we clean all the root and the shoot off of it.

00:20:17.086 --> 00:20:17.326
Sure.

00:20:17.506 --> 00:20:21.286
So once that's done, then it gets stored and then, then we go through a phase.

00:20:21.286 --> 00:20:23.596
So it's usually like a month to two months.

00:20:23.655 --> 00:20:25.635
All bourbon, all the same recipe.

00:20:25.635 --> 00:20:27.465
We're just producing, producing, producing.

00:20:27.945 --> 00:20:29.355
And uh, we run pretty big equipment.

00:20:29.355 --> 00:20:32.925
We have, um, a 650 gallon hybrid pot column whiskey still that

00:20:33.105 --> 00:20:33.375
Okay.

00:20:33.375 --> 00:20:35.596
Pretty much runs a lot.

00:20:35.625 --> 00:20:35.776
Wow.

00:20:35.986 --> 00:20:36.675
Throughout the winter.

00:20:36.675 --> 00:20:38.625
It's always on summertime it gets a little too hot.

00:20:38.655 --> 00:20:47.296
But, um, so when we're in that phase, we're producing the same recipe and then we move into, you know, like our sweet wheat when it's wheat season.

00:20:47.445 --> 00:20:47.536
Yeah.

00:20:47.536 --> 00:20:49.155
Or our rye when it's rye season.

00:20:49.171 --> 00:20:49.250
Interesting.

00:20:49.250 --> 00:20:53.385
So we follow the seasons of the grain so that we know we're gonna have an AM supply come bring

00:20:53.385 --> 00:20:54.371
fresh off and Yeah.

00:20:54.375 --> 00:20:54.615
Yeah.

00:20:54.736 --> 00:20:58.276
And then, um, yeah, we, we are still Rise is go

00:20:58.276 --> 00:20:58.846
around here.

00:20:59.355 --> 00:21:00.766
No, they hate rye around here.

00:21:01.155 --> 00:21:01.516
I didn't think

00:21:01.516 --> 00:21:01.875
rye would

00:21:01.881 --> 00:21:03.891
go over, but we have to get it out, out far out east.

00:21:03.951 --> 00:21:05.836
Uh, kind of over by Nebraska border

00:21:05.836 --> 00:21:06.375
in Colorado.

00:21:06.375 --> 00:21:06.826
Still though.

00:21:06.826 --> 00:21:07.365
Still in Colorado.

00:21:07.365 --> 00:21:07.516
Yep.

00:21:07.576 --> 00:21:10.425
It's one of my favorite, uh, I don't even know.

00:21:10.665 --> 00:21:12.195
Must be a song out there that my.

00:21:12.601 --> 00:21:14.131
Dad used to play in the radio or something.

00:21:14.131 --> 00:21:16.651
But the rye whiskey, rye whiskey.

00:21:16.651 --> 00:21:17.671
Rye whiskey.

00:21:17.671 --> 00:21:18.540
I cry.

00:21:18.570 --> 00:21:19.681
You've heard that one just sounds

00:21:19.681 --> 00:21:20.986
like a good

00:21:21.195 --> 00:21:21.705
Irish show.

00:21:21.705 --> 00:21:24.540
If don't have rye whiskey, I surely will die.

00:21:25.171 --> 00:21:26.310
IIS Yeah, a nice singing voice.

00:21:26.316 --> 00:21:26.346
Yeah.

00:21:26.351 --> 00:21:30.990
I sing it with an Irish accent, even though I don't think like they would say Irish whiskey, right.

00:21:31.111 --> 00:21:33.330
But Irish, well they wouldn't call it Irish whiskey.

00:21:33.330 --> 00:21:34.770
I don't imagine they would just call it whiskey.

00:21:35.701 --> 00:21:36.240
Probably.

00:21:36.240 --> 00:21:36.250
Yeah.

00:21:37.260 --> 00:21:38.431
Here we'd call it Irish whiskey.

00:21:38.431 --> 00:21:39.840
We call it American Single Malt.

00:21:39.840 --> 00:21:40.621
So maybe they call it Irish,

00:21:40.621 --> 00:21:40.800
I guess.

00:21:40.800 --> 00:21:42.750
So I'm curious if anybody knows, I've never

00:21:42.750 --> 00:21:43.351
been to Ireland.

00:21:43.351 --> 00:21:53.221
Actually comment on this episode of the Local Experience podcast and tell us if they, like if you could buy a bottle of Irish whiskey in Ireland, does it say Irish whiskey or does it just say like whiskey?

00:21:53.221 --> 00:21:53.431
Duh.

00:21:53.701 --> 00:21:54.421
It just says whiskey.

00:21:55.036 --> 00:21:55.486
You've been?

00:21:55.540 --> 00:21:55.661
I

00:21:55.661 --> 00:21:55.740
have

00:21:55.740 --> 00:21:55.901
been.

00:21:55.905 --> 00:21:56.266
Okay.

00:21:56.451 --> 00:21:56.740
Okay.

00:21:57.195 --> 00:21:57.526
I'm curious.

00:21:57.526 --> 00:21:57.556
I

00:21:57.556 --> 00:21:58.395
explored this

00:21:58.605 --> 00:21:59.056
topic

00:21:59.056 --> 00:21:59.621
while there, so,

00:21:59.625 --> 00:22:04.066
so can we go to the next, uh, taste sample bef or can I get the next taste sample Yeah.

00:22:04.066 --> 00:22:06.945
Before we restart this conversation of, or do you want me to go next?

00:22:06.945 --> 00:22:08.506
Do you want go to the high rye?

00:22:08.506 --> 00:22:09.105
You want me to go to the

00:22:09.346 --> 00:22:11.836
Yeah, why don't you, uh, fortune Fire is our next brand.

00:22:12.135 --> 00:22:12.965
We talk about that a little bit too.

00:22:12.965 --> 00:22:15.675
Of, about, let's, let's just go there and we'll come back into the production process.

00:22:15.675 --> 00:22:17.145
People hang on with us.

00:22:17.236 --> 00:22:17.506
Why not?

00:22:17.685 --> 00:22:18.046
Sure.

00:22:18.316 --> 00:22:29.746
So our fire is, um, that's, uh, so Archie Benini, um, my grandfather, Archie Benin's great, great grandson, um, was uh, William Benini.

00:22:29.746 --> 00:22:36.826
And, and in his later days, um, was going through Alzheimer's and one of the few memories he could conjure up.

00:22:37.306 --> 00:22:40.665
Was his time in, in his, in the Korean War, in the Air Force.

00:22:40.875 --> 00:22:41.145
Okay.

00:22:41.236 --> 00:22:46.455
And, um, when I created, uh, some of our recipes, one of the recipes was called, uh, AB Rye.

00:22:46.605 --> 00:22:50.175
And he was always like, why are you making a recipe named after Archie Benini?

00:22:50.175 --> 00:22:51.046
You never even met the guy.

00:22:51.615 --> 00:22:52.846
You know, I had to deal with you my whole life.

00:22:52.875 --> 00:22:53.145
Yeah.

00:22:53.415 --> 00:22:55.935
So I was like, all right grandpa, well what, what, what do you want to do?

00:22:55.935 --> 00:22:57.526
Like, what, what kind of branch did we make?

00:22:57.530 --> 00:23:07.935
And, and he wanted to do something that was with military focused and um, was also, you know, we both work in a non-profit sector and so we wanted to tie in, uh, non-profit with it.

00:23:07.935 --> 00:23:13.756
And we're working with, um, simplifying America's Fund, which is a, a plus rated all across all branches.

00:23:13.786 --> 00:23:14.056
Okay.

00:23:14.086 --> 00:23:14.685
Uh, veteran.

00:23:14.685 --> 00:23:16.695
I've heard a lot of product kind of things like that.

00:23:16.695 --> 00:23:19.800
Like they get 10% of sales or something, or 5% or whatever.

00:23:19.800 --> 00:23:21.766
Yes, we do do a, a dollar 22 per bottle.

00:23:21.826 --> 00:23:21.976
Okay.

00:23:21.976 --> 00:23:23.385
Gets donated to their organization.

00:23:23.415 --> 00:23:26.925
Um, and that part of, that's with the 22 a day movement to bring some Sure.

00:23:26.925 --> 00:23:29.655
Um, suicide awareness within the, the military sector.

00:23:30.135 --> 00:23:30.675
Um.

00:23:31.096 --> 00:23:34.935
And then we've kind of just deep dove into what does that look like for us?

00:23:34.935 --> 00:23:37.395
How do, how can we be as authentic as possible to it?

00:23:37.395 --> 00:23:39.346
And you'll see the dog tags on there.

00:23:39.405 --> 00:23:43.965
Every dog tag has a real soldier that, uh, anyone on that's listening.

00:23:44.026 --> 00:23:47.266
Uh, if you have a veteran in your life, you wanna go to our dedication page.

00:23:47.266 --> 00:23:48.855
It's forging fire spirits.com.

00:23:48.915 --> 00:23:49.996
Oh slash dedication.

00:23:50.355 --> 00:23:51.526
You can fill out a form.

00:23:51.526 --> 00:23:58.695
We'll do a thousand print runs of, uh, each service member that's, um, been submitted, submitted thousand, a thousand runs.

00:23:58.695 --> 00:23:58.846
Yeah.

00:23:58.846 --> 00:23:59.715
A thousand dog tags.

00:24:00.195 --> 00:24:00.855
And, um, is that

00:24:00.855 --> 00:24:02.476
you pay for this seems like they should.

00:24:04.096 --> 00:24:04.455
Just kidding.

00:24:04.455 --> 00:24:05.385
I think it's the least we can do.

00:24:05.836 --> 00:24:06.976
Well, yeah.

00:24:07.066 --> 00:24:07.516
I guess

00:24:07.605 --> 00:24:08.865
it's not very expensive, so.

00:24:08.865 --> 00:24:09.016
Sure.

00:24:09.346 --> 00:24:12.766
Um, but, and that, so that was one key component to it.

00:24:12.766 --> 00:24:16.306
And then we also, if you feel the label, it's like a real woven patch label on it.

00:24:16.365 --> 00:24:16.695
So.

00:24:17.221 --> 00:24:18.300
Uh, pretty unique.

00:24:18.391 --> 00:24:18.661
Yeah.

00:24:18.661 --> 00:24:18.990
Label

00:24:18.990 --> 00:24:19.151
on it.

00:24:19.226 --> 00:24:21.270
So it feels like a military jacket thing almost.

00:24:21.330 --> 00:24:21.601
Yeah.

00:24:22.201 --> 00:24:26.371
Um, and, and I see both of these are rye in the for and fire line.

00:24:26.371 --> 00:24:27.780
Is that gonna be your rye line?

00:24:27.780 --> 00:24:28.111
Kind of.

00:24:28.560 --> 00:24:33.931
Uh, one is a rye, which is a 95 5, uh, rye to, to barley.

00:24:34.080 --> 00:24:35.971
And this is a high R bourbon, actually.

00:24:36.060 --> 00:24:36.540
Oh, yes,

00:24:36.540 --> 00:24:36.661
you're

00:24:36.661 --> 00:24:36.961
right.

00:24:37.111 --> 00:24:37.471
Sorry.

00:24:37.530 --> 00:24:40.125
So, high ripe bourbon whiskey means that you, there you go.

00:24:40.316 --> 00:24:40.766
Good job.

00:24:41.371 --> 00:24:46.171
You, uh, elevate the rye grain bill and lower the corn grain bill down.

00:24:46.171 --> 00:24:47.790
So you, you kind of almost balance it.

00:24:47.790 --> 00:24:50.881
So it's 51% corn, 42% rye.

00:24:50.971 --> 00:24:51.721
This is really good,

00:24:51.721 --> 00:24:51.990
isn't it?

00:24:51.990 --> 00:24:52.230
Really good.

00:24:52.230 --> 00:24:52.320
And

00:24:52.320 --> 00:24:53.550
this is also young too.

00:24:54.211 --> 00:24:56.250
Uh, no, this is actually a collaboration project.

00:24:56.250 --> 00:25:02.371
So to get this one on the market and to kind of get rolling, uh, we worked with, um, Bardstown Distilling and Green River Distilling.

00:25:02.431 --> 00:25:02.851
Okay.

00:25:02.941 --> 00:25:07.830
Both outta Kentucky, um, make Great Juice, um, Jeffersons and so on, so forth.

00:25:07.830 --> 00:25:08.131
Okay.

00:25:08.490 --> 00:25:10.165
Um, they have a, a good lineup of whiskeys.

00:25:10.165 --> 00:25:13.260
And it's some of your seeds or local seeds in that, or is that's just their

00:25:13.260 --> 00:25:14.760
It's, it's all their juice right now.

00:25:14.790 --> 00:25:17.641
Once our stuff hits, uh, the four year minimum maturation point.

00:25:17.641 --> 00:25:17.851
Right.

00:25:18.030 --> 00:25:19.951
Then we'll start blending our juice in with it.

00:25:20.010 --> 00:25:23.760
And then, um, so we're, we're, we wanted to get on the market.

00:25:23.760 --> 00:25:24.151
We want Yeah.

00:25:24.151 --> 00:25:27.211
It's been about a year and a half that we've been working with this nonprofit and

00:25:27.240 --> 00:25:31.740
Well, in a couple of years, you're gonna have a whole bunch of bottle of barrels of whiskey to start selling.

00:25:31.951 --> 00:25:32.191
Yeah.

00:25:32.191 --> 00:25:35.490
And then at that point we'll blend their stuff out and it'll be all of our stuff.

00:25:35.490 --> 00:25:35.730
Yeah.

00:25:35.820 --> 00:25:36.121
Yeah.

00:25:36.121 --> 00:25:36.601
Interesting.

00:25:36.601 --> 00:25:45.691
So, Jess, um, I wanna flash to you for a moment because like, especially on the front end of creating a distillery, if you're the.

00:25:46.455 --> 00:25:48.586
Keep Joel out of jail and out of trouble.

00:25:48.675 --> 00:25:57.375
Legal background, regulation kind of guy, like for people that maybe have an imagination of, uh, doing something like this.

00:25:57.375 --> 00:26:01.276
Like what's the, what's the hoops and hurdles, uh, that are most significant?

00:26:01.276 --> 00:26:03.766
Maybe we'll dip into that process a little bit.

00:26:03.766 --> 00:26:04.185
Is that cool?

00:26:04.276 --> 00:26:04.935
Sure, yeah.

00:26:04.996 --> 00:26:10.516
It's a, uh, it's a highly regulated industry, the alcohol industry.

00:26:10.546 --> 00:26:15.361
Um, it also, uh, there, you know, we've got what.

00:26:16.351 --> 00:26:21.451
What used to be the a TF, their jurisdiction, um, which was alcohol, tobacco, firearms Sure.

00:26:21.721 --> 00:26:26.881
Is now under the jurisdiction of a new, uh, new-ish entity called the Trade and Tax Bureau.

00:26:26.881 --> 00:26:27.961
So the TTB.

00:26:27.976 --> 00:26:28.316
Oh, okay.

00:26:28.435 --> 00:26:28.556
Interesting.

00:26:28.560 --> 00:26:33.121
So you'll hear a lot of people talking about the TTB, so they're the ones that you get your,

00:26:33.300 --> 00:26:38.280
that seems more appropriate a little bit, kind of like the whole notion of a alcohol, tobacco, and firearm.

00:26:38.340 --> 00:26:38.520
Yeah.

00:26:38.611 --> 00:26:40.260
It's like, okay, what are these two things?

00:26:40.260 --> 00:26:40.830
Why they lumping those together?

00:26:40.836 --> 00:26:41.395
Why those three together?

00:26:41.971 --> 00:26:44.310
And really what they're there for is to protect the revenue.

00:26:44.431 --> 00:26:51.121
This is a, a re you know, a fairly, uh, sucking, fairly taxed, uh, product that we Yeah.

00:26:51.125 --> 00:26:53.490
It's, it's a monopoly effectively,

00:26:53.490 --> 00:26:54.181
and let's keep it that way.

00:26:54.181 --> 00:26:57.955
It's gonna be taxed at every, every level, uh, that they can state,

00:26:57.955 --> 00:26:58.195
federal.

00:26:58.496 --> 00:26:58.715
Yep.

00:26:58.861 --> 00:27:09.780
So we, uh, so you start with getting a, a, in our case, a distilled spirits plant permit from the, from the TTB, which is they want to know.

00:27:10.086 --> 00:27:15.486
What your equipment is, what your recipes are, that you're not gonna blind anyone that you're, you know, right.

00:27:15.665 --> 00:27:16.566
That you know what you're doing.

00:27:16.566 --> 00:27:17.885
Can you build the malthouse first?

00:27:17.885 --> 00:27:18.185
So

00:27:18.516 --> 00:27:18.965
no, that

00:27:18.965 --> 00:27:19.536
all comes together.

00:27:19.540 --> 00:27:24.365
You, you, you actually have to, well, you don't need this kind of permit for the malting.

00:27:24.425 --> 00:27:24.546
Right.

00:27:24.546 --> 00:27:33.665
Most, a a lot of places are going to, uh, buy their, their malted greens from, from a, oh, it's already dedicated malt house source.

00:27:33.756 --> 00:27:36.096
It's coming in a, in a bag or a to, or buying grape

00:27:36.096 --> 00:27:36.516
juice from

00:27:36.576 --> 00:27:36.846
somebody.

00:27:36.846 --> 00:27:40.236
We're actually the first distillery to do all the things that we're doing in the state of Colorado.

00:27:40.266 --> 00:27:40.836
Is that right?

00:27:40.895 --> 00:27:41.165
Yep.

00:27:41.465 --> 00:27:44.435
So all the fancy pans that call themselves distillers.

00:27:44.435 --> 00:27:46.445
Some of'em, most of'em just bring in juice.

00:27:46.830 --> 00:27:47.050
No,

00:27:47.056 --> 00:27:48.096
no, no, no, no, no.

00:27:48.096 --> 00:27:50.611
Uh, as far as like growing corn, oh, all that stuff.

00:27:50.611 --> 00:27:52.205
Uh, malting in house.

00:27:52.236 --> 00:27:52.715
Um,

00:27:52.776 --> 00:27:55.776
but I've heard that a lot of the stuff that says it's made in Fort Collins isn't.

00:27:56.310 --> 00:27:58.320
Really, really made in Fort Collins much

00:27:58.351 --> 00:28:00.840
legally on the back of every bottle you're supposed to.

00:28:00.840 --> 00:28:03.796
Now, whether they do or not, I don't know, but you're, you have to declare where they do.

00:28:03.796 --> 00:28:03.945
And Jess,

00:28:03.945 --> 00:28:04.770
we'll come back to you by the way.

00:28:04.770 --> 00:28:05.790
I'm sorry, I, I

00:28:05.790 --> 00:28:06.060
chase.

00:28:06.060 --> 00:28:06.601
Okay.

00:28:06.661 --> 00:28:08.760
You have to declare what state it was distilled in.

00:28:08.851 --> 00:28:09.540
Distilled in.

00:28:09.570 --> 00:28:09.780
Mm-hmm.

00:28:10.020 --> 00:28:10.381
Okay.

00:28:10.830 --> 00:28:18.421
You have to state that, uh, there's, there's you, I've had to get educated on this, but you can learn a lot from an alcohol label.

00:28:18.480 --> 00:28:23.340
It's gonna tell you a lot of things, and there's a lot of rules around, uh, what is on that label.

00:28:23.340 --> 00:28:31.891
And one of the things that we have to do with the TTB every time we do this is we design our label and then, then we send, send it to them.

00:28:31.891 --> 00:28:36.540
You go to school and then they look at it and they make sure it checks all the boxes and it meets all the requirements.

00:28:36.540 --> 00:28:36.601
Yeah.

00:28:36.601 --> 00:28:37.471
Which are numerous.

00:28:37.471 --> 00:28:37.651
And

00:28:37.651 --> 00:28:41.881
so, so bring me back to the, the permit for the distill.

00:28:41.911 --> 00:28:46.185
So the, the, the D-S-P-D-S-P distilled Spirits Plant Yep.

00:28:46.205 --> 00:28:46.705
Is Okay.

00:28:46.756 --> 00:28:47.105
Plant.

00:28:47.205 --> 00:28:49.830
We, that's our, our federal license.

00:28:49.861 --> 00:28:53.461
And, uh, and that actually you have to have all, pretty much all.

00:28:53.865 --> 00:28:55.486
Set up, designed, fully,

00:28:55.486 --> 00:28:56.145
built out, ready,

00:28:56.145 --> 00:29:00.671
operate fully built out so that they can inspect it before they approve your equipment.

00:29:00.671 --> 00:29:00.800
Oh, you

00:29:00.800 --> 00:29:01.726
basically build it

00:29:01.726 --> 00:29:03.435
So you're, you're like, Hey, can we use

00:29:03.435 --> 00:29:04.215
this, you guys?

00:29:04.215 --> 00:29:04.486
Yeah.

00:29:04.490 --> 00:29:05.175
Then they're like, we'll be

00:29:05.175 --> 00:29:05.986
there in three months.

00:29:06.111 --> 00:29:06.270
Yeah.

00:29:06.915 --> 00:29:10.246
And, and they say, okay, we, we think this looks good.

00:29:10.425 --> 00:29:11.806
Here's, here's your,

00:29:11.865 --> 00:29:14.596
then you're like, okay, we'll hide our practice rounds within those next three months.

00:29:14.596 --> 00:29:15.976
Here's your, here's your permit.

00:29:15.976 --> 00:29:16.155
No,

00:29:16.455 --> 00:29:17.326
you don't, you don't wanna do that?

00:29:17.326 --> 00:29:17.385
No,

00:29:18.165 --> 00:29:18.405
no.

00:29:18.915 --> 00:29:19.246
You, your butt

00:29:19.246 --> 00:29:19.726
outta trouble.

00:29:19.756 --> 00:29:19.965
Yeah.

00:29:20.056 --> 00:29:20.355
Okay.

00:29:20.596 --> 00:29:22.455
And then, but anything, okay.

00:29:22.455 --> 00:29:23.145
Kurt just wants to break

00:29:23.145 --> 00:29:23.536
the law.

00:29:23.746 --> 00:29:27.165
I, I've just seen just in bootlegger mode.

00:29:27.165 --> 00:29:30.000
So you think, hooray, we got our dsp.

00:29:30.000 --> 00:29:30.826
Isn't this great?

00:29:30.826 --> 00:29:31.786
We're finally get to go.

00:29:31.846 --> 00:29:32.506
No, no.

00:29:32.506 --> 00:29:35.596
Now we get to start on the state of Colorado's.

00:29:35.746 --> 00:29:36.346
Okay.

00:29:36.435 --> 00:29:36.915
Permitting

00:29:36.915 --> 00:29:37.486
only after

00:29:37.486 --> 00:29:38.385
you get here to get our

00:29:38.566 --> 00:29:38.865
Yeah.

00:29:39.076 --> 00:29:39.435
Federal

00:29:39.435 --> 00:29:40.425
first and then state.

00:29:40.425 --> 00:29:40.516
Yeah.

00:29:40.965 --> 00:29:44.145
And before you can even apply for your state, you gotta have the federal in place.

00:29:44.175 --> 00:29:44.445
Okay.

00:29:45.030 --> 00:29:49.411
So that's, you know, so we're already well over a year into the process.

00:29:49.415 --> 00:29:49.506
Sure.

00:29:49.506 --> 00:29:49.746
Yeah.

00:29:49.800 --> 00:29:52.770
And, uh, so now it's another round Dang.

00:29:52.770 --> 00:29:54.661
Of background checks and stuff.

00:29:54.661 --> 00:29:58.861
They had to dang look into dang Joel and I, and make sure we, I'm clean, shady, shady fellows.

00:29:58.861 --> 00:29:59.250
I believe you.

00:29:59.256 --> 00:29:59.705
And, uh, you

00:29:59.711 --> 00:30:00.211
super clean.

00:30:00.211 --> 00:30:00.931
You seem like a country

00:30:00.931 --> 00:30:01.201
kid.

00:30:01.290 --> 00:30:01.691
Yeah, yeah.

00:30:01.800 --> 00:30:02.520
And, uh,

00:30:02.550 --> 00:30:04.800
well, but because you've had a big brother keeping you outta trouble, like

00:30:04.800 --> 00:30:05.371
Yeah, exactly.

00:30:05.941 --> 00:30:11.221
So then we're working on our, our, in our case it was a, a manufacturer's permit from the state.

00:30:12.030 --> 00:30:15.780
And, uh, and that's, you know, oh, that's another process.

00:30:15.810 --> 00:30:16.171
Not

00:30:16.201 --> 00:30:18.090
part of the alcohol prep, but just, or

00:30:18.645 --> 00:30:19.201
in, in the

00:30:19.201 --> 00:30:24.691
state size that we were a, a manufacturer as opposed to like a distilled, um, almost like

00:30:24.691 --> 00:30:25.651
a food manufacturer.

00:30:25.651 --> 00:30:27.030
There, there's like a bunch of different levels of Okay.

00:30:27.090 --> 00:30:27.421
Yeah.

00:30:27.421 --> 00:30:31.621
You can be a lot of different, uh, there, you know, there's all, all sorts of varieties of

00:30:31.645 --> 00:30:31.865
all

00:30:32.040 --> 00:30:34.020
state liquor permits is Gotcha.

00:30:34.651 --> 00:30:35.851
Uh, a spirit manufacturers.

00:30:35.881 --> 00:30:36.240
Okay.

00:30:36.240 --> 00:30:39.826
All, so, so we work through that process and, and there's, you know, they.

00:30:40.621 --> 00:30:46.381
You know that now they're gonna come and inspect and look at everything and check all that interesting out and everything.

00:30:46.800 --> 00:30:48.026
And, uh, that was the

00:30:48.105 --> 00:30:48.705
building department in

00:30:48.925 --> 00:30:49.346
county.

00:30:49.375 --> 00:30:49.665
Yeah.

00:30:49.925 --> 00:30:51.691
And then you're like, okay, we got our state permit.

00:30:51.691 --> 00:30:52.351
Isn't this great?

00:30:52.351 --> 00:30:54.990
We get to fire these suckers up, you know, and everything.

00:30:54.990 --> 00:30:55.891
Let's start this stuff.

00:30:56.161 --> 00:30:56.881
No, no.

00:30:56.911 --> 00:30:59.131
Now it's, now it's time to talk to Larimer County.

00:30:59.191 --> 00:30:59.580
Okay.

00:30:59.820 --> 00:31:01.830
And then that's all the, uh,

00:31:01.861 --> 00:31:02.191
right.

00:31:02.520 --> 00:31:03.480
You know, and, and because

00:31:03.480 --> 00:31:06.451
did you have to get a building permit on the front side or were you putting it into an existing

00:31:06.661 --> 00:31:06.901
structure?

00:31:06.901 --> 00:31:10.260
Yeah, we, we were, we were in, we were in the process of basically all these at the same time.

00:31:10.260 --> 00:31:10.621
Gotcha.

00:31:10.770 --> 00:31:11.191
Um,

00:31:11.520 --> 00:31:12.826
you're talking to'em, you're talking to planning,

00:31:13.625 --> 00:31:13.945
whatever, before we got,

00:31:14.086 --> 00:31:17.790
and you're in the back of Funk Works, which already has a beer license.

00:31:17.851 --> 00:31:18.151
Right.

00:31:18.750 --> 00:31:23.550
It was, it was actually the best place for us to possibly launch other than taking over a previous distillery.

00:31:23.580 --> 00:31:23.851
Right.

00:31:23.941 --> 00:31:24.226
Like it was

00:31:24.226 --> 00:31:24.506
Yeah.

00:31:24.506 --> 00:31:31.111
It was, it was well on its way to meeting all the many and varied requirements that are associated with, uh, yes.

00:31:31.590 --> 00:31:34.141
With this kind of operation, because we're.

00:31:34.546 --> 00:31:37.546
Making something that's flammable, at least when it's, oh yeah, rolling off the sale.

00:31:37.546 --> 00:31:38.415
Need more sprinklers for

00:31:38.415 --> 00:31:39.135
a distillery than you

00:31:39.135 --> 00:31:39.826
do with brewery.

00:31:39.830 --> 00:31:40.270
That means, yeah.

00:31:40.270 --> 00:31:42.346
So that, that differentiates a little bit from beer.

00:31:42.405 --> 00:31:46.455
So there's some additional hoops to, to jump through, around, around that.

00:31:46.455 --> 00:31:54.855
We had to build some, some firewalls and, you know, explosion, proof, light fixtures, and, you know, fair enough, that kind of stuff.

00:31:54.855 --> 00:31:56.385
Working with, uh, puter Fire.

00:31:56.415 --> 00:31:57.705
You want the lights to still be on after

00:31:57.705 --> 00:31:58.306
the explosion.

00:31:58.306 --> 00:31:58.965
Yep, yep.

00:31:59.955 --> 00:32:00.226
Okay.

00:32:00.286 --> 00:32:00.675
All right.

00:32:00.736 --> 00:32:01.925
So, uh, that's cool.

00:32:01.925 --> 00:32:02.086
Uh, yeah.

00:32:02.266 --> 00:32:02.566
Yeah.

00:32:02.566 --> 00:32:04.935
And that's in our mill room, but, um, yeah.

00:32:04.935 --> 00:32:08.175
So then finally, eventually it was what?

00:32:08.205 --> 00:32:09.496
Yeah, right around my birthday, actually, it

00:32:09.496 --> 00:32:09.826
was about

00:32:09.826 --> 00:32:17.590
around March, March 29th or March 30th, we got our approval and then we fired the stills on April Fool's Day, just to be a little shithead about it.

00:32:17.715 --> 00:32:17.776
I

00:32:17.776 --> 00:32:18.226
like it.

00:32:18.736 --> 00:32:21.590
Um, and 2023 was our first Gotcha.

00:32:21.590 --> 00:32:22.635
First run April,

00:32:22.641 --> 00:32:23.358
so that's what April

00:32:23.358 --> 00:32:24.976
1st, 2023 is when we kicked off

00:32:24.976 --> 00:32:28.125
part of this two and a half year old stuff like that was part of the first.

00:32:28.726 --> 00:32:30.675
Blends or whatever, first product to market.

00:32:30.681 --> 00:32:30.760
Yep.

00:32:30.760 --> 00:32:32.955
That's the, and it's been out for a little while.

00:32:32.955 --> 00:32:35.266
So you brought it up to market like only a year old or something?

00:32:35.415 --> 00:32:37.665
Well, Wiz Cow is a little bit of, um, um, oh,

00:32:37.665 --> 00:32:39.105
maybe Wiz Cow was out first.

00:32:39.105 --> 00:32:39.286
Yeah.

00:32:39.290 --> 00:32:39.320
Okay.

00:32:39.435 --> 00:32:40.365
WC was the first on market.

00:32:40.365 --> 00:32:40.695
That one.

00:32:40.695 --> 00:32:45.195
Uh, that one's, uh, it's our hybrid, uh, first of its kind spirit.

00:32:45.195 --> 00:32:49.125
I think we're the only ones in the, the world to be making it at this time and the way that we make it.

00:32:49.516 --> 00:32:53.296
Um, not to say somebody doesn't blend the two together, but, um, the, yeah.

00:32:53.296 --> 00:32:59.266
The way that we produce Whiz Cow, a hundred percent in-house, um, that was our first on market.

00:32:59.266 --> 00:33:01.276
It's about a year and a half in the aging process.

00:33:01.336 --> 00:33:01.665
Okay.

00:33:01.756 --> 00:33:02.986
So it's a little bit quicker.

00:33:03.256 --> 00:33:04.066
And,

00:33:04.246 --> 00:33:06.645
and, and it's mezcal ish.

00:33:06.645 --> 00:33:06.915
So whiskey

00:33:06.915 --> 00:33:07.215
flavor.

00:33:07.215 --> 00:33:08.925
So whiskey, mescal, hybrid, hence the name.

00:33:08.955 --> 00:33:09.286
Yeah.

00:33:09.286 --> 00:33:13.125
So you're, I guess importing agave, n whatever that stuff.

00:33:13.155 --> 00:33:13.215
Yeah.

00:33:13.215 --> 00:33:13.905
It is not agave.

00:33:14.175 --> 00:33:14.355
Right?

00:33:14.355 --> 00:33:15.736
It's slightly different plant than agave.

00:33:15.961 --> 00:33:16.601
It's an agave.

00:33:16.605 --> 00:33:18.766
So we use five different varieties of wild agave.

00:33:18.766 --> 00:33:19.125
Okay.

00:33:19.726 --> 00:33:21.226
Uh, we have it turned into a nectar.

00:33:21.405 --> 00:33:22.455
Uh, you can't.

00:33:23.205 --> 00:33:27.976
It takes about 20 hours before a, a fresh pena starts to sour and, and go bad.

00:33:28.185 --> 00:33:28.516
Okay.

00:33:28.516 --> 00:33:31.215
So we can't import actual agave plants.

00:33:31.276 --> 00:33:31.546
Sure.

00:33:31.665 --> 00:33:38.895
So we make a nectar, we bring that in, uh, from southern Mexico, and then we cold smoke it, um, with, uh, bourbon barrel pellets.

00:33:38.895 --> 00:33:41.865
So it's a bourbon oak smoked, um, oh, okay.

00:33:41.865 --> 00:33:43.695
Agave spirit, technically or mescal.

00:33:44.145 --> 00:33:47.715
Uh, and then we blend it in with our, excuse me, our three grain whiskey.

00:33:48.510 --> 00:33:50.280
Which is barley, oat, and wheat based.

00:33:50.580 --> 00:33:50.820
Okay.

00:33:50.820 --> 00:33:57.810
And then after those two spirits have been blended in at, at, uh, low proof, we then run it through the stills again to get a vapor blend on the product.

00:33:57.810 --> 00:33:58.921
So essentially two spirits.

00:33:59.191 --> 00:33:59.221
Oh

00:33:59.431 --> 00:33:59.671
yeah.

00:33:59.820 --> 00:34:00.901
Merges them properly.

00:34:00.901 --> 00:34:01.111
Yeah.

00:34:01.111 --> 00:34:01.425
Read a still,

00:34:01.425 --> 00:34:03.060
it's not just like shake and not stirred.

00:34:03.060 --> 00:34:03.721
It's actually,

00:34:03.750 --> 00:34:04.020
yeah.

00:34:04.111 --> 00:34:06.540
So it becomes a whole new spirit when it gets recompensated.

00:34:06.871 --> 00:34:14.340
Um, and once it hits the barrel, it sits for about a year and a half in a once used bourbon barrel, and then comes out, uh, whiz cow, which is,

00:34:14.641 --> 00:34:15.181
which I'm gonna

00:34:15.181 --> 00:34:15.811
hometown, hero

00:34:15.840 --> 00:34:16.561
sample next.

00:34:16.561 --> 00:34:21.840
It's a very intriguing, I'm, I'm a pretty big, uh, mezcal fan in general.

00:34:21.840 --> 00:34:22.710
Im go to Mexico soon.

00:34:22.710 --> 00:34:23.161
Actually.

00:34:23.490 --> 00:34:24.181
You're gonna love this.

00:34:24.210 --> 00:34:26.340
I'll probably bring some whiz or some mezcal home.

00:34:26.340 --> 00:34:26.641
Had plenty

00:34:26.641 --> 00:34:26.911
of it.

00:34:27.331 --> 00:34:30.826
Um, yeah, I think, I think you gifted me a bottle at did Yeah, one point I did.

00:34:30.831 --> 00:34:31.291
Yeah.

00:34:31.320 --> 00:34:31.740
I think you got,

00:34:31.740 --> 00:34:32.791
I wanted it somewhere, one of the batch

00:34:32.791 --> 00:34:33.420
ones or something

00:34:33.420 --> 00:34:33.601
like that.

00:34:33.601 --> 00:34:34.561
Yeah, it was early on.

00:34:34.771 --> 00:34:35.010
Yeah.

00:34:35.371 --> 00:34:39.840
We were approached by, um, uh, new Belgium's, uh, brewery Direct Services, so, okay.

00:34:40.231 --> 00:34:47.581
Uh, earlier in the process, before we even had bottles ready for sale, um, some of the guys over at uh, new Belgium reached out to us.

00:34:47.641 --> 00:34:49.621
Uh, Ben and AJ shout out to you guys.

00:34:49.981 --> 00:34:54.420
Um, they reached out and they heard about our, our distillery.

00:34:54.425 --> 00:34:54.751
Yeah, yeah.

00:34:54.751 --> 00:34:58.891
And our ethos and the way that we were doing stuff, and it aligned with what they were kind of looking for.

00:34:59.010 --> 00:35:03.030
And at the time, they weren't selling any spirits, so we were the first spirit company they've,

00:35:03.030 --> 00:35:04.411
for them to distribute through their

00:35:04.411 --> 00:35:04.530
ever

00:35:04.530 --> 00:35:06.121
distributed new dollars and trucks that you see everywhere.

00:35:06.181 --> 00:35:06.510
Yep.

00:35:06.570 --> 00:35:07.085
So, okay.

00:35:07.106 --> 00:35:11.820
Uh, we, we, uh, love the notion of working with, with those guys.

00:35:11.820 --> 00:35:16.411
They're a great company and, um, solid team and, uh, been doing great.

00:35:16.471 --> 00:35:21.001
And then recently we've, uh, teamed up with Eagle Rock, which is a larger distributor Yeah.

00:35:21.420 --> 00:35:22.800
Across the state of Colorado.

00:35:22.800 --> 00:35:25.800
So we've been with them for about three months or so.

00:35:26.280 --> 00:35:31.021
Um, and we're starting to get penetration into all the, the corners of Colorado.

00:35:31.021 --> 00:35:31.201
So

00:35:31.201 --> 00:35:31.621
Nice.

00:35:31.650 --> 00:35:33.181
We're doing pretty well with, with, and

00:35:33.181 --> 00:35:37.201
was that your brainchild, or like, where did that idea come from, if I may,

00:35:37.201 --> 00:35:37.951
working with Eagle Rock?

00:35:38.010 --> 00:35:38.431
No.

00:35:38.431 --> 00:35:38.806
Wiz Cal.

00:35:39.391 --> 00:35:40.050
Yeah, it's

00:35:40.710 --> 00:35:42.871
like you're like, we got all this young whiskey.

00:35:42.871 --> 00:35:45.451
It would be nice if we could sell some and make some revenues.

00:35:45.451 --> 00:36:00.061
Well, whisk came about that was, uh, probably, so before we started getting into the build, it was about a year of me conceptualizing the, you know, the pitch decks and the brands and the names and all these things.

00:36:00.061 --> 00:36:00.751
Like, what are we gonna do?

00:36:00.751 --> 00:36:01.681
How are we gonna do this?

00:36:01.740 --> 00:36:01.920
Yeah.

00:36:01.951 --> 00:36:02.400
Putting all those, we

00:36:02.400 --> 00:36:03.840
gotta set ourselves apart, you know, there's

00:36:04.471 --> 00:36:09.451
pro proformas getting PNLs, uh, built out and just everything we need to, to launch a business.

00:36:09.871 --> 00:36:11.610
And, uh, one of the big hurdles is like.

00:36:12.255 --> 00:36:17.746
Okay, well how are we, instead of just buying juice and just being, you know, a a land house.

00:36:17.806 --> 00:36:17.996
Yeah, yeah.

00:36:18.076 --> 00:36:19.635
Uh, how are we gonna do something authentic?

00:36:19.666 --> 00:36:22.755
And, um, Jess and I used to work with, uh, positive Legacy.

00:36:22.755 --> 00:36:29.175
He's still the president, uh, which is a nonprofit, um, international nonprofit based out of, uh, is it Colorado or Miami or Florida?

00:36:29.206 --> 00:36:29.565
Florida.

00:36:29.626 --> 00:36:30.496
Positive legacy.

00:36:30.976 --> 00:36:32.596
Leaving a positive legacy,

00:36:32.596 --> 00:36:33.076
yes.

00:36:33.135 --> 00:36:33.346
Yeah.

00:36:33.346 --> 00:36:33.356
Yeah.

00:36:33.550 --> 00:36:39.675
So we're, uh, you know, we harness the power of music to, to support communities in the environment.

00:36:39.675 --> 00:36:40.005
So,

00:36:40.755 --> 00:36:44.835
so we used to travel around Mexico under this, uh, event company called Cloud Nine Adventures.

00:36:44.925 --> 00:36:45.465
Okay.

00:36:45.465 --> 00:36:46.186
Amazing company.

00:36:46.186 --> 00:36:47.115
And, and we'd raise money and

00:36:47.115 --> 00:36:50.210
it seems like we could spend like four hours here today, but keep going

00:36:50.601 --> 00:36:51.090
anyways.

00:36:51.110 --> 00:36:51.331
Uh.

00:36:52.246 --> 00:36:53.985
Uh, I eventually became friends.

00:36:53.985 --> 00:36:56.476
I was a grant manager for about eight years or so.

00:36:56.835 --> 00:36:59.775
Um, and I would do oversee all these international grants.

00:37:00.106 --> 00:37:11.326
And, um, so my friends down in Mexico, we all bought land in Tulum, we're hanging out at this Meca, and they were tired of listening to this gringo hate on mescal because I only like a couple drinks.

00:37:11.326 --> 00:37:14.056
I can have like one or two drinks of mezcal and I'm kind of onto the next thing.

00:37:14.206 --> 00:37:14.476
Okay.

00:37:14.746 --> 00:37:18.135
And then one night they were basically like, well, why don't you go home and make your own gringo mezcal?

00:37:18.135 --> 00:37:19.545
And I was like, that's not a bad idea.

00:37:19.815 --> 00:37:19.996
Hmm.

00:37:20.295 --> 00:37:25.275
So I sent Jess and a couple of other partners, um, a mockup of this bottle and the name Wizz Cow.

00:37:25.275 --> 00:37:28.065
And I was like, Greece, can you try to see about trademarking it?

00:37:28.065 --> 00:37:33.585
And then once we got the trademark, um, kind of moving forward, he was like, I think there's a path for us to get it.

00:37:33.706 --> 00:37:33.826
I

00:37:33.826 --> 00:37:34.936
mean, it's pretty good.

00:37:34.996 --> 00:37:35.626
It's super good,

00:37:35.626 --> 00:37:35.775
right?

00:37:35.925 --> 00:37:36.436
Yeah.

00:37:36.766 --> 00:37:38.146
For, for young whiskey.

00:37:38.235 --> 00:37:41.536
And I guess the, the, the smokiness that the.

00:37:43.050 --> 00:37:44.340
So where do you smoke it at?

00:37:44.431 --> 00:37:46.291
You smoke the, at the distillery connector itself?

00:37:46.471 --> 00:37:46.681
Yeah.

00:37:46.681 --> 00:37:47.880
So we have a big smoke chamber.

00:37:48.181 --> 00:37:48.601
Oh,

00:37:48.601 --> 00:37:48.900
okay.

00:37:48.900 --> 00:37:55.021
It's a big stainless steel vat that, um, has a, a paddle um, agitation system.

00:37:55.231 --> 00:37:55.530
Okay.

00:37:55.530 --> 00:37:56.610
And we cold smoke it.

00:37:56.701 --> 00:37:58.800
Uh, so it's big cold smokers that we use.

00:37:58.831 --> 00:37:59.190
Wow.

00:37:59.221 --> 00:38:00.990
Bourbon barrels and then have'em pelletized.

00:38:01.170 --> 00:38:01.740
Yeah.

00:38:01.981 --> 00:38:15.391
I mean, it, it definitely like who is not to dison your predecessors in the region or whatever, but feisty spirits just stayed too feisty for me to ever buy their stuff.

00:38:16.291 --> 00:38:19.951
Like, I mean, no offense, but it just was too feisty for me.

00:38:19.951 --> 00:38:20.880
She was too young.

00:38:20.880 --> 00:38:21.030
It

00:38:21.030 --> 00:38:24.331
was, and like, I know this is a young whiskey.

00:38:24.331 --> 00:38:26.190
I could taste that, what do they call that?

00:38:26.190 --> 00:38:27.510
White whiskey sometimes.

00:38:28.231 --> 00:38:28.831
White dog.

00:38:28.831 --> 00:38:29.431
White dog, you know, whatever.

00:38:29.431 --> 00:38:31.141
It hasn't been aged too long and stuff.

00:38:31.170 --> 00:38:31.411
Yeah.

00:38:31.590 --> 00:38:32.851
And it's kind of got its own.

00:38:33.826 --> 00:38:35.806
Flare, but like that

00:38:36.076 --> 00:38:37.096
Well, that's a hundred proof too.

00:38:37.155 --> 00:38:37.815
Both of these.

00:38:37.846 --> 00:38:38.266
Oh, really?

00:38:38.266 --> 00:38:41.596
Decedent spirit and whiz cow at a hundred proof and they're very drinkable at a

00:38:41.596 --> 00:38:42.885
hundred a little bit already and feel it.

00:38:43.186 --> 00:38:44.956
I mean, but they're smooth at a hundred and

00:38:44.985 --> 00:38:53.175
Yeah, it's a smooth a hundred and that, and that's that, that kind of smokey tilt to it, but it's more familiar to my palate than mezcal.

00:38:53.201 --> 00:38:53.621
Mm-hmm.

00:38:53.715 --> 00:38:54.496
Like, I'm a weirdo.

00:38:54.496 --> 00:38:56.101
I'll drink anything and enjoy it because of

00:38:56.101 --> 00:38:56.621
the whiskey backbone.

00:38:56.621 --> 00:38:57.900
That's why I was like, this is really,

00:38:58.090 --> 00:38:58.780
this has path.

00:38:59.130 --> 00:38:59.820
It's a whiskey backbone.

00:38:59.960 --> 00:39:00.380
Mm-hmm.

00:39:00.465 --> 00:39:00.916
Uh,

00:39:01.215 --> 00:39:01.396
it's

00:39:01.396 --> 00:39:02.835
a, I think even Mexicans would like this.

00:39:02.835 --> 00:39:05.115
They'd be, they path into do copper bourbons.

00:39:05.115 --> 00:39:10.606
What we were down there is we were working on, uh, building a marine hospital on a, on a sea turtle beach.

00:39:10.606 --> 00:39:11.385
Nesting beach.

00:39:11.596 --> 00:39:11.896
Okay.

00:39:11.896 --> 00:39:16.215
Car where the, uh, where the injured turtles would come to rehab and, uh.

00:39:16.920 --> 00:39:19.201
And yeah, that's, that's how we met this crew down there.

00:39:19.201 --> 00:39:20.911
And what were their thoughts on it, Joel?

00:39:21.391 --> 00:39:27.106
Well, I sent'em a bottle after this whole concept, and they sent me a bot, a photo back about, you know, a day later, two hours later.

00:39:27.420 --> 00:39:27.780
Yeah.

00:39:28.021 --> 00:39:31.800
The thumbs up, like 5, 5, 5 Mexican buddies empty bottle.

00:39:32.280 --> 00:39:33.121
Uh, they love it.

00:39:33.121 --> 00:39:39.001
I mean, we've taken a few bottles down to events and just kind of tested, Hey, how does this stack up with the, yeah.

00:39:39.061 --> 00:39:41.431
With that side of the borderless spirit.

00:39:41.791 --> 00:39:45.360
Um, and honestly, we, we take it to all of our events.

00:39:45.360 --> 00:39:47.490
If you, uh, it has a, it has a 90%.

00:39:47.550 --> 00:39:50.851
I'm going to Cabo on Monday, literally, if you, would you like to take

00:39:50.851 --> 00:39:51.181
a bottle

00:39:51.181 --> 00:39:51.311
with it?

00:39:51.360 --> 00:39:52.170
Yeah, if you have a fresh one.

00:39:52.170 --> 00:39:55.021
I can't take that half full one, but I gotta get a, a sealed one.

00:39:55.025 --> 00:39:55.565
We'll, I assume we'll link.

00:39:55.920 --> 00:39:56.701
Okay, sounds good.

00:39:57.090 --> 00:39:59.251
I'll share it around with the cool Mexican people I find.

00:39:59.280 --> 00:39:59.371
Yeah.

00:39:59.820 --> 00:40:07.260
There's a dude that's getting us lined up with a, you know, not retail, uh, excursion, fishing and snorkeling experience.

00:40:07.291 --> 00:40:07.650
Uh, WISC Scout

00:40:07.650 --> 00:40:08.791
does great with fishing trips.

00:40:08.820 --> 00:40:09.721
Yes, I'm sure.

00:40:10.170 --> 00:40:11.880
And it, because it is, it's light like that.

00:40:11.885 --> 00:40:12.106
Mm-hmm.

00:40:12.451 --> 00:40:14.371
Like it's a, it's a happy spirit.

00:40:14.655 --> 00:40:15.166
Kind of,

00:40:15.376 --> 00:40:15.646
yeah.

00:40:15.826 --> 00:40:18.856
Um, anyway, where did we jump off?

00:40:18.856 --> 00:40:20.085
Just have you been paying attention?

00:40:20.896 --> 00:40:23.175
Oh, with my tasting impressions of Wizz Cal.

00:40:23.206 --> 00:40:23.476
Yeah.

00:40:23.505 --> 00:40:24.166
This is

00:40:24.465 --> 00:40:24.826
Tasty.

00:40:24.826 --> 00:40:29.175
When it rolls off the still, it drinks very much like a, like a mezcal.

00:40:29.356 --> 00:40:30.016
Um.

00:40:30.016 --> 00:40:30.106
Mm-hmm.

00:40:30.346 --> 00:40:34.425
So the Blanco is, is, uh, you know, is that a future offering?

00:40:34.425 --> 00:40:35.626
More smoke forward?

00:40:35.925 --> 00:40:40.096
That one's still out there, but it's not gonna be around for long, so, okay.

00:40:40.126 --> 00:40:41.295
Yeah, we're kind of getting rid of that.

00:40:41.295 --> 00:40:45.405
We think that the repo and njo are more what we were imagining when we started.

00:40:45.405 --> 00:40:45.525
Gotcha.

00:40:45.525 --> 00:40:46.726
So then this has been rested.

00:40:46.726 --> 00:40:47.896
This is the Reposado.

00:40:47.896 --> 00:40:51.135
So this has been rested about, you know, or aged about a year and a half.

00:40:51.166 --> 00:40:51.465
Yep.

00:40:51.496 --> 00:40:52.306
And, uh,

00:40:52.695 --> 00:40:53.925
and there's Anjo coming,

00:40:53.925 --> 00:40:55.005
there's an Anejo coming.

00:40:55.485 --> 00:40:56.686
The Anejo takes time About a year.

00:40:56.686 --> 00:40:56.775
Yep.

00:40:56.835 --> 00:40:57.856
Yeah, yeah, yeah.

00:40:57.856 --> 00:40:58.965
And that's, that's we've.

00:40:59.550 --> 00:41:00.030
Kind of like, and is

00:41:00.030 --> 00:41:01.891
these, those little, little barrels again is why

00:41:02.280 --> 00:41:02.425
it so fast?

00:41:02.425 --> 00:41:06.106
These, these are in bigger ones, so'cause we want to be able to release it and, you know

00:41:06.106 --> 00:41:06.465
Yeah, yeah.

00:41:06.695 --> 00:41:07.585
Give it a proper release and

00:41:07.585 --> 00:41:09.751
then down the road you can have a super in Aho or whatever.

00:41:09.751 --> 00:41:12.090
But we've had, uh, we have done some 10 10, yeah.

00:41:12.786 --> 00:41:15.990
Some test ones and, and some small, uh, small barrels.

00:41:15.990 --> 00:41:16.291
And

00:41:16.681 --> 00:41:17.221
man,

00:41:17.371 --> 00:41:18.150
man, that's good.

00:41:18.335 --> 00:41:18.985
It's so good,

00:41:19.501 --> 00:41:19.771
man.

00:41:19.771 --> 00:41:23.311
'cause I love a good, like I'm from the land of whiskey sours.

00:41:23.641 --> 00:41:23.731
Mm-hmm.

00:41:23.971 --> 00:41:24.420
Kind of.

00:41:24.900 --> 00:41:36.601
Um, and so that flavor of whiskey with acidic lemony kind of thing, but just shifting a little bit to a, a, a whiz cow margarita even

00:41:36.931 --> 00:41:37.260
it's great.

00:41:37.260 --> 00:41:38.521
Or not even call it a margarita.

00:41:38.521 --> 00:41:40.891
It's basically just a, a whiz cal lime.

00:41:41.445 --> 00:41:41.746
Yeah,

00:41:42.195 --> 00:41:43.400
it was, uh, I, I,

00:41:43.755 --> 00:41:45.615
I usually, I like it a lot in Palomas.

00:41:45.615 --> 00:41:47.721
I, I tend to lean into the Paloma a lot of, yeah,

00:41:47.721 --> 00:41:47.800
the

00:41:47.806 --> 00:41:47.815
grapefruit

00:41:48.166 --> 00:41:48.465
too.

00:41:48.885 --> 00:41:53.115
Um, but also, I mean, the Lincoln Center, for example, they have some barrel age.

00:41:53.115 --> 00:41:55.635
We gave'em some of our small spent barrels Yeah.

00:41:55.635 --> 00:41:55.786
That

00:41:55.786 --> 00:41:57.106
we did like prototyping on.

00:41:57.525 --> 00:42:03.615
Um, and they did a, uh, whiskey or whiz, uh, old fashioned barrel age old fashioned.

00:42:03.735 --> 00:42:04.425
Very interesting.

00:42:04.425 --> 00:42:05.206
And yeah, they do.

00:42:05.326 --> 00:42:06.556
It's, I guess it's doing great.

00:42:06.556 --> 00:42:10.606
I've had numerous people come up to me and be like, I tried this at the Lincoln Center.

00:42:10.606 --> 00:42:11.356
It was incredible.

00:42:11.385 --> 00:42:18.106
I'm gonna call a timeout because we've got some spin drifts in the fridge and I want to do a quick little, uh,

00:42:18.226 --> 00:42:18.856
let's make a cocktail.

00:42:18.856 --> 00:42:21.346
One of'em is a grapefruit, for example, and the other one's I

00:42:21.346 --> 00:42:21.585
use spins.

00:42:21.721 --> 00:42:23.206
If you've got a little pineapple that's gonna

00:42:23.206 --> 00:42:23.505
set it up.

00:42:23.505 --> 00:42:25.681
Oh, I don't have actual pineapple, but I've got spins.

00:42:25.681 --> 00:42:26.041
Pineapple

00:42:26.045 --> 00:42:26.295
juice.

00:42:26.536 --> 00:42:27.706
No, I ain't got no juice, man.

00:42:27.976 --> 00:42:28.335
Ah, you know,

00:42:29.056 --> 00:42:29.295
can't win

00:42:29.295 --> 00:42:29.445
em all.

00:42:29.536 --> 00:42:30.706
But I think it could still be good.

00:42:31.096 --> 00:42:33.795
Um, and I kinda go potty, so let's just take a quick break.

00:42:34.186 --> 00:42:34.306
Yep.

00:42:34.306 --> 00:42:37.335
We'll come back and we might have a, a cocktail sampler too.

00:42:37.425 --> 00:42:38.865
Uh, I love that taste test on too.

00:42:39.210 --> 00:42:39.630
Let's do it.

00:43:29.217 --> 00:43:29.757
And we're back.

00:43:30.117 --> 00:43:30.297
We all,

00:43:30.626 --> 00:43:34.646
that was a very enjoyable bathroom break conversation rep.

00:43:34.646 --> 00:43:38.936
Yeah, a little reprieve from the pressures of the microphone and the cameras.

00:43:39.237 --> 00:43:40.407
You're the one that feels pressure right now.

00:43:40.407 --> 00:43:41.362
You're the one that's sweating so

00:43:41.472 --> 00:43:41.762
well.

00:43:41.762 --> 00:43:43.137
I was, it was too hot.

00:43:43.137 --> 00:43:44.126
I cracked the door.

00:43:44.126 --> 00:43:45.416
Got a fan on.

00:43:45.507 --> 00:43:46.467
Maybe it's those lights you have.

00:43:46.856 --> 00:43:47.487
Maybe.

00:43:47.786 --> 00:43:49.706
I think it's just like drinking.

00:43:49.706 --> 00:43:49.797
You're

00:43:49.797 --> 00:43:51.086
intimidated by this side of the room,

00:43:51.536 --> 00:43:57.146
just drinking hot spirits, like not hot, hot, but just uh, hundred proof.

00:43:57.387 --> 00:43:57.567
Yeah.

00:43:57.597 --> 00:43:59.396
Spirits back to back to back to back.

00:43:59.396 --> 00:44:00.717
It's kind of like eating hot sauce.

00:44:01.407 --> 00:44:03.867
Um, not really way different.

00:44:03.956 --> 00:44:04.496
I was gonna say, it's a

00:44:04.496 --> 00:44:05.217
totally different

00:44:05.217 --> 00:44:05.786
experience for me.

00:44:05.786 --> 00:44:06.327
It's gone now.

00:44:06.597 --> 00:44:08.967
Like I'm not sweaty Betty anymore, but I'm glad of that.

00:44:09.626 --> 00:44:15.507
Um, when we left off, um, we were kind of talking about like the.

00:44:16.887 --> 00:44:31.376
Both the business model, but also what you've, we've talked a lot about what you've done so far, and you've got like, apparently a big old cooker and you're cooking a lot of stuff and you're putting it in the back of the Quonset or wherever you're storing those barrels.

00:44:31.706 --> 00:44:31.856
Yeah.

00:44:31.887 --> 00:44:35.487
Um, and like what's the, what's the next step?

00:44:35.487 --> 00:44:38.817
Do you have other brands, other elements Sure.

00:44:38.847 --> 00:44:40.347
Other varietals.

00:44:40.347 --> 00:44:41.427
Like what's the

00:44:41.697 --> 00:44:41.847
Yeah.

00:44:41.847 --> 00:44:42.447
So, uh,

00:44:42.447 --> 00:44:43.016
near future,

00:44:43.257 --> 00:44:46.556
to get back on the, one of the initial points was, you know, we're a house of brands.

00:44:46.706 --> 00:44:46.976
Yeah.

00:44:46.976 --> 00:44:47.396
As opposed

00:44:47.396 --> 00:44:47.606
to a

00:44:47.606 --> 00:44:48.237
branded house.

00:44:48.297 --> 00:44:48.356
Yeah.

00:44:48.356 --> 00:44:50.637
Seed and Spirit will have this brand.

00:44:50.637 --> 00:44:51.027
Exactly.

00:44:51.027 --> 00:44:52.706
But that's what it is as far as its house brand.

00:44:52.706 --> 00:44:54.686
And that'll only be available at the distillery, like I said.

00:44:54.686 --> 00:44:56.126
But it's a web forg and fire.

00:44:56.126 --> 00:44:58.197
We have Wiz Cow that are currently on the market.

00:44:58.317 --> 00:45:03.416
Um, in the future when we start pouring out our barrels, usually around four and a half, depending on flavor.

00:45:03.836 --> 00:45:04.376
Um.

00:45:05.277 --> 00:45:12.117
We'll have expedition, uh, the Uncharted Journey Whiskey, which is a, um, single barrel pole select.

00:45:12.146 --> 00:45:14.456
So the best of the best that we have in our Rick house.

00:45:14.547 --> 00:45:14.876
Okay.

00:45:14.967 --> 00:45:18.597
Um, that'll be, um, one barrel, one bottle run.

00:45:18.927 --> 00:45:19.106
And how

00:45:19.106 --> 00:45:20.516
do you know it's the best of the best?

00:45:20.521 --> 00:45:20.791
Because

00:45:20.822 --> 00:45:22.646
usually because you taste it, we say so.

00:45:23.396 --> 00:45:23.907
We taste it.

00:45:23.907 --> 00:45:24.027
Yeah.

00:45:24.027 --> 00:45:24.896
We taste every barrel.

00:45:24.896 --> 00:45:24.987
Yes.

00:45:24.987 --> 00:45:25.286
It's

00:45:25.347 --> 00:45:25.947
subjective.

00:45:26.157 --> 00:45:36.536
We, we taste all the barrels and, and we'll line'em up and, and there's certain barrels just naturally, whether it was the run or where it was located at the Rick House, how the elements Yeah.

00:45:36.536 --> 00:45:39.177
Helped, uh, maturate it, whether it was the woods, so on and so forth.

00:45:39.686 --> 00:45:40.887
Um, but we have.

00:45:41.246 --> 00:45:43.556
You know, we will pull the best that we feel.

00:45:43.856 --> 00:45:47.516
Um, and we will put that all into one, one bottle and run.

00:45:47.577 --> 00:45:48.777
And that'll be our expedition.

00:45:48.777 --> 00:45:51.567
And, uh, we'll feature the 1820 Expeditions.

00:45:51.572 --> 00:45:52.347
So, so that's a new brand.

00:45:52.347 --> 00:45:53.007
Now we're talking about

00:45:53.097 --> 00:45:53.817
Future Brand Yep.

00:45:53.822 --> 00:45:53.831
Yep.

00:45:53.836 --> 00:45:53.967
Future.

00:45:53.967 --> 00:45:54.717
We haven't rolled that out.

00:45:54.717 --> 00:45:54.927
Yep.

00:45:54.931 --> 00:45:55.152
Yep.

00:45:55.197 --> 00:45:57.836
Um, and that'll be our, the best of our best.

00:45:57.836 --> 00:46:04.436
And, um, uh, 1820 release, we'll feature major Thomas Long's journey across, uh, the United States.

00:46:04.887 --> 00:46:05.097
So long

00:46:05.097 --> 00:46:05.757
states Long's Peak, I guess, or something for Long Peak.

00:46:05.757 --> 00:46:05.907
Yep.

00:46:05.936 --> 00:46:06.086
Okay.

00:46:06.086 --> 00:46:09.836
So we'll tie it back into Colorado and that'll be the first expedition that we feature.

00:46:10.016 --> 00:46:10.257
Okay.

00:46:10.257 --> 00:46:17.577
And over the course of, of time, we will, um, continue to bring in expeditions that, uh, we'll feature on the bottle in the packaging.

00:46:17.786 --> 00:46:18.027
Oh,

00:46:18.027 --> 00:46:18.206
that's

00:46:18.206 --> 00:46:18.567
cool.

00:46:18.567 --> 00:46:20.157
And, uh, elaborate on that story.

00:46:20.157 --> 00:46:20.186
Oh,

00:46:20.186 --> 00:46:22.347
that's an intriguing experiential element.

00:46:22.856 --> 00:46:23.606
Um,

00:46:23.606 --> 00:46:23.617
mm-hmm.

00:46:23.661 --> 00:46:29.996
What, uh, Wilbur's Matt from Wilbur's was on a couple years ago, and he brought me a Blanton's bottle.

00:46:30.001 --> 00:46:30.192
Mm-hmm.

00:46:30.416 --> 00:46:36.177
And I didn't know about the whole Little Pony thing on the top of the bottle thing and all that old drama and stuff.

00:46:36.597 --> 00:46:38.967
And if they can do that with just a little plastic pony.

00:46:39.492 --> 00:46:44.052
Like, what can you do with actually teaching people about cool historical elements and stuff like that?

00:46:44.077 --> 00:46:44.367
Cool.

00:46:44.367 --> 00:46:44.407
Yeah.

00:46:44.407 --> 00:46:48.702
We'll also have like a cool little, um, cork on it and yeah, we'll tie in as much.

00:46:48.762 --> 00:46:49.211
Um,

00:46:49.271 --> 00:46:50.052
will you do a pony?

00:46:50.081 --> 00:46:51.822
'cause they had ponies on expeditions too.

00:46:52.902 --> 00:46:54.222
We were thinking a covered wagon.

00:46:54.521 --> 00:46:54.822
Yeah.

00:46:55.121 --> 00:46:56.052
I like the covered wagon.

00:46:56.052 --> 00:46:56.501
That's better.

00:46:56.831 --> 00:46:57.222
Yeah.

00:46:57.251 --> 00:46:57.431
Yeah.

00:46:57.431 --> 00:46:57.641
It fits

00:46:57.641 --> 00:46:58.211
better with the name.

00:46:58.211 --> 00:47:00.702
We can't really do something that somebody's already done, especially Blands.

00:47:01.121 --> 00:47:01.422
They might,

00:47:01.422 --> 00:47:02.981
LANs has got the, uh, little,

00:47:03.072 --> 00:47:03.521
the right horse,

00:47:04.271 --> 00:47:05.322
uh, trade dress loft

00:47:06.251 --> 00:47:06.311
on.

00:47:06.318 --> 00:47:07.512
We're trying to be original with everything.

00:47:07.871 --> 00:47:11.442
Um, so that'll be the, that'll be the, the premier barrels.

00:47:11.472 --> 00:47:17.831
And then, um, the next barrels below that, we'll go into a cast finish, uh, secondary cast finish.

00:47:17.831 --> 00:47:20.021
So like a sherry, a cognac.

00:47:20.141 --> 00:47:20.231
Mm-hmm.

00:47:20.501 --> 00:47:20.621
Yep.

00:47:20.621 --> 00:47:20.632
Yep.

00:47:20.632 --> 00:47:21.041
So on and so forth.

00:47:21.072 --> 00:47:21.161
Yep.

00:47:21.306 --> 00:47:21.467
Yep.

00:47:22.121 --> 00:47:24.072
And that'll be our queen's cut whiskey.

00:47:24.222 --> 00:47:24.552
Okay.

00:47:24.581 --> 00:47:25.811
Uh, Colorado Royalty.

00:47:25.811 --> 00:47:27.547
We're, we're tagging it as interesting.

00:47:27.552 --> 00:47:31.992
Um, and that'll be also a high-end, uh, branding, high-end packaging.

00:47:32.021 --> 00:47:32.202
Yeah.

00:47:32.202 --> 00:47:32.592
But just that,

00:47:32.592 --> 00:47:32.681
that,

00:47:33.282 --> 00:47:33.521
that.

00:47:34.887 --> 00:47:35.367
Second.

00:47:35.637 --> 00:47:36.356
Second finish.

00:47:36.356 --> 00:47:36.626
Second

00:47:36.626 --> 00:47:37.106
finish.

00:47:37.106 --> 00:47:40.586
So if, if you go to Queen Cut, it's only gonna be a cast finish product.

00:47:40.646 --> 00:47:40.737
Yeah.

00:47:40.737 --> 00:47:48.086
You want, and if you want something like just a bourbon without a port finish or whatever, um, you can go to any number of our other spirits.

00:47:48.177 --> 00:47:48.387
Yeah.

00:47:48.597 --> 00:47:57.056
And then we're in, we're in the process right now of trying to figure out what the fourth, uh, whiskey brand is gonna be to kind of pair with, with Forg and Fire.

00:47:57.132 --> 00:47:58.856
'cause Forg and Fire is a, a low price point.

00:47:58.856 --> 00:48:01.827
Whiskey it's um, about 30 to$35 Okay.

00:48:01.827 --> 00:48:02.637
Average on the shelf.

00:48:02.726 --> 00:48:02.996
Alright,

00:48:03.056 --> 00:48:04.527
so more affordable.

00:48:04.617 --> 00:48:04.916
Um, yeah.

00:48:04.947 --> 00:48:07.106
Volume based, um, brand.

00:48:07.467 --> 00:48:09.677
And we're looking for like an opposing brand on that.

00:48:09.677 --> 00:48:09.731
So

00:48:09.731 --> 00:48:16.077
once you get some of that six year whiskey or something like that, then you'll have that kind of pre top shelf brand.

00:48:16.706 --> 00:48:16.947
Yep.

00:48:17.036 --> 00:48:18.836
Uh, that'll be the Expedit yet Expedition in Queens.

00:48:18.836 --> 00:48:22.047
And then the midrange bar end will be our blend.

00:48:22.047 --> 00:48:26.786
So anything that didn't make the top tier or the second tier will all go to a blend

00:48:26.786 --> 00:48:28.586
will be, well it is Forge and Fire mid range.

00:48:28.856 --> 00:48:29.097
Yep.

00:48:29.637 --> 00:48:30.956
So this is$35 on a

00:48:30.956 --> 00:48:31.286
shelf.

00:48:31.291 --> 00:48:31.431
Yeah.

00:48:31.677 --> 00:48:35.487
And then that other, like what you said, your, the fourth one you're looking for is also a midrange.

00:48:35.516 --> 00:48:35.666
Yep.

00:48:35.996 --> 00:48:36.266
Okay.

00:48:36.867 --> 00:48:39.266
Just not, doesn't happen to be the forge and fire element.

00:48:39.447 --> 00:48:39.657
Yeah.

00:48:39.657 --> 00:48:42.387
I mean this is a very, um, target demographic.

00:48:42.746 --> 00:48:43.376
Yeah, for sure.

00:48:43.376 --> 00:48:44.516
You know, and that's

00:48:44.516 --> 00:48:50.606
really an interesting model to like try to have multiple brands under one element.

00:48:50.606 --> 00:48:57.056
And I guess it's kind of recognizing the segmentation in demographics of consumers

00:48:57.686 --> 00:49:01.077
price points, uh, uh, abundance of skews.

00:49:01.137 --> 00:49:01.317
Yeah.

00:49:01.317 --> 00:49:04.586
Like no liquor store is gonna carry 30 skews of ours.

00:49:04.797 --> 00:49:05.126
Yeah.

00:49:05.157 --> 00:49:05.996
30 products.

00:49:06.117 --> 00:49:06.416
Yeah.

00:49:06.476 --> 00:49:11.487
Um, but if we span it out over multiple brands, then we can get more penetration into the shelf

00:49:11.492 --> 00:49:11.632
space.

00:49:11.632 --> 00:49:11.641
Yeah.

00:49:11.641 --> 00:49:25.706
If you've got a military veteran liquor store owner, they probably will choose the forage and fire, for example, maybe, but they might not put your top shelf and, you know, in a high-end neighborhood, they might carry your top shelf brands, your queen and your whatever.

00:49:25.711 --> 00:49:25.871
But.

00:49:26.681 --> 00:49:27.552
Some of the other stuff.

00:49:27.612 --> 00:49:27.822
Yeah.

00:49:27.822 --> 00:49:29.771
And in reality it's the, the volume.

00:49:29.771 --> 00:49:33.851
We we're a volume based distillery, so we set out to be

00:49:34.121 --> 00:49:34.512
Gotcha.

00:49:34.601 --> 00:49:36.581
Uh, large scale production.

00:49:36.672 --> 00:49:36.911
Yep.

00:49:37.121 --> 00:49:41.561
Uh, large, um, quantities of barrels and finished juice.

00:49:41.952 --> 00:49:42.041
Yep.

00:49:42.041 --> 00:49:43.541
And, and in order to get rid of that

00:49:43.661 --> 00:49:43.992
Yep.

00:49:44.112 --> 00:49:46.211
You really need to have a, a plethora brands.

00:49:46.211 --> 00:49:47.561
We took the model of like either

00:49:47.561 --> 00:49:50.501
that be wholesale producer or something like that for somebody else.

00:49:50.501 --> 00:49:51.311
But you don't wanna do that.

00:49:51.311 --> 00:49:52.181
That's a production guy.

00:49:52.362 --> 00:49:52.961
Yeah, exactly.

00:49:52.961 --> 00:49:53.501
Interesting.

00:49:53.561 --> 00:49:58.061
Uh, like a Heaven Hill or a rack, or, you know, these big distillery models.

00:49:58.121 --> 00:50:03.192
Um, yeah, that's kind of the, the model we took for our future, um, plans as, as a distillery.

00:50:03.192 --> 00:50:10.152
So then you just add more of the same kind of cookers you have now if you need to ramp production up even more down the road.

00:50:10.632 --> 00:50:15.251
Um, essentially we're, it's just, um, turning it on more often.

00:50:15.851 --> 00:50:16.181
Fair.

00:50:16.362 --> 00:50:22.271
So our, our, our still produce about 75 to 80, 80 gallons of finished alcohol every day.

00:50:22.271 --> 00:50:22.931
Every day we turn it.

00:50:23.126 --> 00:50:26.336
It's about a barrel and a half every day that we run our stills.

00:50:26.577 --> 00:50:26.876
Okay.

00:50:26.936 --> 00:50:27.327
Um,

00:50:27.356 --> 00:50:27.536
yeah,

00:50:27.567 --> 00:50:29.277
we're producing, which is a large volume for

00:50:29.277 --> 00:50:29.786
Right, right.

00:50:29.786 --> 00:50:31.556
For our startup scale.

00:50:31.556 --> 00:50:36.746
And if you get like crushing demand, then you might need to crank it up, but, or first we'll,

00:50:36.746 --> 00:50:37.737
or build a campus out.

00:50:37.797 --> 00:50:38.637
We're about that.

00:50:38.967 --> 00:50:39.476
Yeah.

00:50:39.536 --> 00:50:41.186
Like you mentioned that in the break a little bit.

00:50:41.186 --> 00:50:43.137
What's a campus like?

00:50:43.407 --> 00:50:46.976
Well, I ideally, as you know, my

00:50:46.976 --> 00:50:47.487
imagination,

00:50:47.487 --> 00:51:03.206
mind, my, my, what I'm trying to enable here is Joel's dream of, uh, of having a, a, you know, a destination, you know, a a, a campus that's akin to, you know, what you like Sierra Nevada, or, or big wineries or that, that kind of model.

00:51:03.206 --> 00:51:03.492
So, or

00:51:03.492 --> 00:51:03.972
a Kentucky model.

00:51:03.972 --> 00:51:04.291
Like a

00:51:04.411 --> 00:51:04.851
Kentucky style.

00:51:04.851 --> 00:51:04.972
Yes.

00:51:04.972 --> 00:51:05.052
Yeah.

00:51:05.052 --> 00:51:05.972
Too, like a Heaven

00:51:05.972 --> 00:51:07.706
Hill or a Maker's Mark.

00:51:07.737 --> 00:51:08.036
Okay.

00:51:08.067 --> 00:51:14.786
So it would have a, you know, a, a larger distillery, but there'd also be a restaurant and an an event space.

00:51:14.817 --> 00:51:14.847
Mm.

00:51:15.987 --> 00:51:19.797
Some recreation opportunities and maybe lodging and so

00:51:19.856 --> 00:51:23.936
Oh, a Touro part of the farm or something like in the future there would be like a,

00:51:24.237 --> 00:51:26.217
yeah, surrounded by, by our, uh,

00:51:26.277 --> 00:51:27.117
like right there just

00:51:27.117 --> 00:51:27.746
by our fields,

00:51:27.746 --> 00:51:28.916
just below.

00:51:28.976 --> 00:51:31.677
Um, like when you go over Bingham Hill,

00:51:32.427 --> 00:51:33.447
that would be a beautiful spot.

00:51:33.447 --> 00:51:34.766
That farm right there,

00:51:34.766 --> 00:51:35.817
we don't, we don't have the spot.

00:51:36.387 --> 00:51:36.836
Yeah.

00:51:37.047 --> 00:51:37.286
So

00:51:37.286 --> 00:51:39.481
we're, but that would, for that, you know, if that, if would be perfect.

00:51:39.481 --> 00:51:45.597
If that person is listening to this podcast, that little farm right there with all the hay barns and stuff, like they make a good deal, good price.

00:51:45.597 --> 00:51:47.442
You could be a, you get a little equity, a

00:51:47.442 --> 00:51:47.521
good

00:51:47.521 --> 00:51:47.601
spot.

00:51:47.621 --> 00:51:50.666
You can probably get a little equity, even if you trade that farmer at a

00:51:51.146 --> 00:51:51.746
gladly

00:51:51.751 --> 00:51:51.802
price,

00:51:51.802 --> 00:51:53.246
we'll gladly get equity on that.

00:51:54.331 --> 00:51:54.762
We're also

00:51:54.862 --> 00:51:55.561
better than debt.

00:51:55.972 --> 00:52:01.797
We're, we're aspiring a little bit, um, outside of the campus we're, it's really an estate distillery, so Yeah.

00:52:01.797 --> 00:52:02.726
What an estate, there's very,

00:52:02.726 --> 00:52:05.367
it wouldn't have to be that huge and that luxurious.

00:52:05.427 --> 00:52:06.327
No, it probably would.

00:52:06.416 --> 00:52:06.547
But a

00:52:06.742 --> 00:52:12.206
but um, uh, in a state distillery is kind of, um, something.

00:52:12.717 --> 00:52:13.257
Has, yeah.

00:52:13.257 --> 00:52:14.936
Where you farm your, your grains

00:52:14.936 --> 00:52:15.447
rogue,

00:52:15.447 --> 00:52:16.947
where you malt your grains.

00:52:16.952 --> 00:52:16.961
Where

00:52:17.061 --> 00:52:17.876
you rogue did that.

00:52:17.876 --> 00:52:18.266
Right.

00:52:18.266 --> 00:52:22.617
Because they had the rogue malting and distilling and stuff up in Oregon.

00:52:23.367 --> 00:52:24.806
Um, I'm not familiar with that.

00:52:24.867 --> 00:52:26.427
Oh, like Fray Ranch?

00:52:26.456 --> 00:52:26.697
Uh,

00:52:26.726 --> 00:52:27.597
yeah, check that out.

00:52:27.597 --> 00:52:33.146
Because like years ago, rogue was actually one of the first whiskeys that my wife actually enjoyed.

00:52:33.206 --> 00:52:33.626
Oh, okay.

00:52:34.226 --> 00:52:36.356
And it was like, I learned later.

00:52:36.387 --> 00:52:39.746
'cause they had a, maybe I don't have they faded since then.

00:52:40.077 --> 00:52:42.896
It feels like that brand is not even really, they haven't seen it.

00:52:43.166 --> 00:52:43.317
Yeah.

00:52:43.347 --> 00:52:47.126
But it used to be like a brewery and then a distillery and they produce some awesome whiskeys.

00:52:47.126 --> 00:52:47.242
Oh, I know.

00:52:47.246 --> 00:52:51.597
And right when Black Bottle first opened, they had their rogue whiskeys and stuff and it was solid.

00:52:52.106 --> 00:52:52.556
Um.

00:52:53.231 --> 00:52:54.492
And like, that's what you could do.

00:52:54.492 --> 00:52:54.731
Right?

00:52:54.731 --> 00:52:56.652
Like you, you could even brew beer.

00:52:57.282 --> 00:53:02.472
There, there, there is a brew, a small brewery there to support all the vertical integration right.

00:53:02.472 --> 00:53:03.222
That we're trying to do there.

00:53:03.222 --> 00:53:03.552
Yeah.

00:53:03.972 --> 00:53:06.222
We have a, we have a pretty, a pretty good vision.

00:53:06.222 --> 00:53:07.422
A grand master plan.

00:53:07.452 --> 00:53:07.842
Yeah.

00:53:07.842 --> 00:53:11.621
And right now we're just, um, we're really, um, just build momentum.

00:53:11.681 --> 00:53:15.282
You know, we're recently, uh, we're about to take over the funk work space.

00:53:15.612 --> 00:53:15.672
Yeah.

00:53:15.762 --> 00:53:17.202
So we're in year two half.

00:53:17.206 --> 00:53:17.257
Yeah.

00:53:17.262 --> 00:53:17.291
Yeah.

00:53:17.291 --> 00:53:17.411
This

00:53:17.411 --> 00:53:19.931
might be a five year, 10 year plan or something.

00:53:19.931 --> 00:53:21.251
Like, it takes a while to, it's

00:53:21.251 --> 00:53:22.632
definitely a five or 10 year plan.

00:53:22.722 --> 00:53:22.871
Yeah.

00:53:22.931 --> 00:53:25.751
Um, right now we're, we're, we're taking over Funk works.

00:53:25.811 --> 00:53:25.961
Yeah.

00:53:25.992 --> 00:53:29.081
Uh, recently they, they announced that they're gonna be closing doors, um,

00:53:29.681 --> 00:53:29.742
is

00:53:29.742 --> 00:53:30.072
acquiring

00:53:30.402 --> 00:53:31.211
Love You Funk Works.

00:53:31.452 --> 00:53:31.811
Yeah.

00:53:31.902 --> 00:53:32.081
Those

00:53:32.081 --> 00:53:32.382
guys are

00:53:32.382 --> 00:53:32.771
great.

00:53:32.797 --> 00:53:38.442
You were, you were responsible for my first and only, um, what do they call it when you make too much noise?

00:53:39.371 --> 00:53:40.481
I was gonna say blackout, but,

00:53:40.692 --> 00:53:41.592
um, no.

00:53:41.981 --> 00:53:42.431
Would you?

00:53:42.431 --> 00:53:43.842
Excessive noise violations.

00:53:43.842 --> 00:53:43.961
Oh,

00:53:43.961 --> 00:53:44.561
at home,

00:53:44.681 --> 00:53:45.851
at, at my house.

00:53:45.851 --> 00:53:46.211
Disorderly house.

00:53:46.722 --> 00:53:47.442
You know where I live?

00:53:47.442 --> 00:53:48.072
Disorderly house.

00:53:48.222 --> 00:53:48.431
Yes.

00:53:48.431 --> 00:53:49.931
You live right around the corner from me.

00:53:49.936 --> 00:53:50.137
Yeah.

00:53:50.262 --> 00:53:55.842
And we were bopping tunes on my Sir Vega with my exchange tune and the neighbors and stuff.

00:53:55.902 --> 00:54:00.342
And, but it was because, well, not because, but the bank had had a party.

00:54:00.342 --> 00:54:02.652
They, with Tropic King as the beer ke honestly.

00:54:03.192 --> 00:54:03.371
Yeah.

00:54:03.552 --> 00:54:11.021
And I, I inherited a half of a keg of Tropic King, so me and all my neighbors were sitting around drinking bopping tos and then all of a sudden the cops were like.

00:54:11.422 --> 00:54:14.032
Hey, here's a thousand dollars ticket.

00:54:14.032 --> 00:54:15.351
I know that's an expensive one.

00:54:15.532 --> 00:54:15.952
Right off the bat.

00:54:15.952 --> 00:54:16.766
I got all those two.

00:54:17.027 --> 00:54:17.246
Yes.

00:54:17.246 --> 00:54:18.021
Those fuckers

00:54:18.231 --> 00:54:19.132
no warning.

00:54:19.192 --> 00:54:19.282
They

00:54:19.282 --> 00:54:19.461
didn't.

00:54:19.851 --> 00:54:20.422
That's what I said.

00:54:20.422 --> 00:54:24.411
I was like, you mean you're gonna write me a warning for excessive noise violation?

00:54:24.411 --> 00:54:24.472
Yeah.

00:54:24.472 --> 00:54:24.652
Here

00:54:24.652 --> 00:54:24.981
to,

00:54:25.402 --> 00:54:26.902
she's like, no, there's no, yeah.

00:54:26.902 --> 00:54:29.092
You didn't register your party so you get no warnings.

00:54:29.092 --> 00:54:30.327
I was like, I, they probably sat outside

00:54:30.666 --> 00:54:30.887
for

00:54:30.887 --> 00:54:32.286
like 10 minutes and just eaves dropped for

00:54:32.286 --> 00:54:32.407
a while.

00:54:32.407 --> 00:54:33.202
I don't even know.

00:54:33.262 --> 00:54:33.742
We're just gonna give,

00:54:33.742 --> 00:54:38.842
if you're one of my neighbors out there and you're the one that called the cops on me, like, seriously screw you.

00:54:38.871 --> 00:54:40.581
Just come and fucking knock on my door.

00:54:40.911 --> 00:54:42.862
Tell me to turn it down, asshole.

00:54:43.222 --> 00:54:45.621
Anyway, I know who you are, Gary.

00:54:46.012 --> 00:54:46.612
Probably.

00:54:46.942 --> 00:54:47.452
Fucker Kurt

00:54:47.452 --> 00:54:47.871
Digresses.

00:54:47.871 --> 00:54:48.952
Anyway, I digress.

00:54:50.902 --> 00:54:52.672
I've been drinking it for a while now.

00:54:52.672 --> 00:54:54.652
This is, uh, so we covered the, the true shall

00:54:54.652 --> 00:54:55.342
set you free

00:54:55.402 --> 00:54:57.592
the brands and the what's next in the business model.

00:54:57.592 --> 00:55:03.382
I really, I, I'm gonna give you, uh, a backhanded compliment, Joel, if you'd like one.

00:55:04.376 --> 00:55:07.612
I went on, uh, give it to Jess and I'll just, uh, no, go ahead.

00:55:07.652 --> 00:55:08.052
I Go ahead.

00:55:08.052 --> 00:55:08.516
Think it's good for you.

00:55:08.577 --> 00:55:08.907
Go ahead.

00:55:09.416 --> 00:55:09.746
Okay.

00:55:09.746 --> 00:55:11.367
So I'll give it to Jess.

00:55:11.367 --> 00:55:13.257
I'll give to I tell Jess story, give late on

00:55:13.257 --> 00:55:13.376
me.

00:55:13.677 --> 00:55:23.306
Well, it's not really a, it's a story more a Well, you've increasingly made a positive impression on me every time I've interacted with you.

00:55:23.726 --> 00:55:24.056
Oh, good.

00:55:24.056 --> 00:55:28.047
But our first interaction, I was like, oh man, this guy Abby, really?

00:55:28.047 --> 00:55:28.976
That's your choice.

00:55:28.976 --> 00:55:29.487
Whatever.

00:55:29.961 --> 00:55:33.597
Um, bless, bless your heart, ed.

00:55:33.597 --> 00:55:37.706
Like now that I've kind of spent more intentional time, I appreciate that.

00:55:37.706 --> 00:55:40.556
And even including the, the 10 year party for Loco.

00:55:40.556 --> 00:55:41.876
And thanks for the ride home, by the way.

00:55:41.876 --> 00:55:42.177
That was

00:55:42.206 --> 00:55:42.626
Yeah.

00:55:42.626 --> 00:55:42.686
Yeah.

00:55:42.806 --> 00:55:43.862
In, in a blizzard.

00:55:44.097 --> 00:55:44.847
In a blizzard.

00:55:44.847 --> 00:55:45.206
Yes.

00:55:46.077 --> 00:55:47.157
Um, which is the whole story.

00:55:47.547 --> 00:55:47.942
That's what I wanna wanna tell him.

00:55:47.942 --> 00:55:48.342
And his wife.

00:55:48.626 --> 00:55:50.097
I mean, you made a lot of points there.

00:55:50.097 --> 00:55:51.806
You were already on the fast track.

00:55:51.806 --> 00:55:57.266
Like, okay, I trust Abby quite a bit, and so even by the second time I interact with you, I was like, actually that guy's pretty cool, you know?

00:55:57.657 --> 00:55:59.516
Um, but this, uh.

00:55:59.922 --> 00:55:59.981
Yeah.

00:56:00.461 --> 00:56:04.331
This whole big vision stuff, I couldn't really see that mm-hmm.

00:56:04.331 --> 00:56:07.001
As well in our initial interactions.

00:56:07.001 --> 00:56:08.021
'cause you can't Right.

00:56:08.021 --> 00:56:08.081
Yeah.

00:56:08.081 --> 00:56:10.086
Like, it takes a little while to soak in to people.

00:56:10.126 --> 00:56:10.246
I

00:56:10.246 --> 00:56:11.711
mean, we still are trying to see it.

00:56:11.711 --> 00:56:12.041
Right.

00:56:12.047 --> 00:56:12.206
Entertaining.

00:56:12.222 --> 00:56:12.282
Yeah.

00:56:12.282 --> 00:56:14.411
You know, we, we don't know how the

00:56:14.621 --> 00:56:14.862
Yeah.

00:56:14.862 --> 00:56:16.242
Future is gonna unfold for us.

00:56:16.242 --> 00:56:17.652
We just know that this is the goal.

00:56:17.711 --> 00:56:17.952
Yeah.

00:56:18.101 --> 00:56:19.567
And whatever, you know, avenue.

00:56:19.606 --> 00:56:19.806
Yeah.

00:56:19.806 --> 00:56:19.856
If you

00:56:19.856 --> 00:56:21.606
shoot for the stars and land on the moon, that's cool

00:56:21.606 --> 00:56:21.726
too.

00:56:21.726 --> 00:56:21.851
You better

00:56:21.851 --> 00:56:21.942
have

00:56:21.942 --> 00:56:22.242
a big

00:56:22.242 --> 00:56:22.541
gun.

00:56:22.572 --> 00:56:23.081
Yeah.

00:56:23.802 --> 00:56:25.032
To shoot the martians.

00:56:25.481 --> 00:56:27.371
If you're gonna shoot for the stars, you better have a big gun.

00:56:27.402 --> 00:56:27.612
Oh

00:56:27.612 --> 00:56:27.822
yeah.

00:56:27.822 --> 00:56:27.831
That,

00:56:27.831 --> 00:56:28.992
that one of my grandpa's quotes.

00:56:30.282 --> 00:56:30.641
I like it.

00:56:30.731 --> 00:56:31.271
Bless his heart.

00:56:31.422 --> 00:56:32.291
Bless his heart.

00:56:32.831 --> 00:56:33.672
Godspeed grandpa.

00:56:34.181 --> 00:56:38.141
Um, so we covered, oh, farming.

00:56:38.831 --> 00:56:39.041
Let's,

00:56:39.492 --> 00:56:39.702
let's

00:56:39.702 --> 00:56:41.027
talk about fun corks for a little bit because I

00:56:41.027 --> 00:56:41.246
do wanna, I think

00:56:41.652 --> 00:56:42.581
this is interesting for

00:56:42.581 --> 00:56:42.641
our

00:56:42.641 --> 00:56:44.291
local, local, um,

00:56:44.411 --> 00:56:46.211
and maybe Jess, do you wanna talk for a little while?

00:56:46.242 --> 00:56:48.222
'cause we've been kind of talking to Joel a lot.

00:56:48.222 --> 00:56:49.001
Do you like,

00:56:49.092 --> 00:56:49.722
Hey man, this is,

00:56:49.751 --> 00:56:50.141
what's the point

00:56:50.202 --> 00:56:50.592
we're talking

00:56:50.592 --> 00:56:51.222
about spirit

00:56:51.222 --> 00:56:51.342
today.

00:56:51.641 --> 00:56:52.512
Yeah, it doesn't matter.

00:56:52.871 --> 00:56:54.762
You're happy to just chill over there and drink whiskey.

00:56:54.822 --> 00:56:55.001
Yep.

00:56:55.001 --> 00:56:55.012
Yep.

00:56:55.061 --> 00:56:55.391
It's working

00:56:55.391 --> 00:56:55.481
out.

00:56:55.481 --> 00:56:56.262
I want more high R.

00:56:56.592 --> 00:56:57.132
Is that okay?

00:56:57.311 --> 00:56:57.942
Take whatever you want.

00:56:58.032 --> 00:56:58.632
All these are yours.

00:56:58.751 --> 00:57:02.052
Oh wait, we were gonna do taste comparisons on these cocktails.

00:57:02.262 --> 00:57:02.592
Okay.

00:57:02.652 --> 00:57:04.061
A disclaimer for the audience.

00:57:04.931 --> 00:57:09.402
We only had spindrift, basil mint and raspberry lime,

00:57:09.431 --> 00:57:10.152
which is not good.

00:57:10.181 --> 00:57:15.161
And neither of them are any good with Whiz Cal and neither is the combination of the two.

00:57:16.391 --> 00:57:17.021
It's drink.

00:57:17.141 --> 00:57:17.862
I wouldn't say it's,

00:57:17.867 --> 00:57:19.211
it's not, not any good.

00:57:19.931 --> 00:57:20.202
Yeah,

00:57:20.202 --> 00:57:21.101
it's not the best.

00:57:21.101 --> 00:57:23.442
I don't think those particular spin drifts are designed to,

00:57:23.652 --> 00:57:24.907
I think a straight whiz hell.

00:57:25.646 --> 00:57:31.556
With a spindrift, like four ounces of spindrift lime only, not basil, lime, lime only.

00:57:31.947 --> 00:57:33.056
And then like, I didn't

00:57:33.056 --> 00:57:34.106
realize it was basil lime.

00:57:34.106 --> 00:57:35.126
A good squeeze of a ha.

00:57:35.126 --> 00:57:36.387
I thought I had regular limes.

00:57:36.416 --> 00:57:36.927
Yeah, I didn't,

00:57:37.137 --> 00:57:38.036
no, I can, I can totally.

00:57:38.036 --> 00:57:38.487
It didn't work.

00:57:38.487 --> 00:57:39.476
That was the off over.

00:57:39.476 --> 00:57:40.856
I was like, this is not, if

00:57:40.856 --> 00:57:43.072
you're curious out there, if we left you hanging on the, on the

00:57:43.317 --> 00:57:47.456
break, but if you, if you do want to get a bottle of whiz cow and you want a real cocktail, go to wiz cow.com.

00:57:47.456 --> 00:57:50.786
We have about 30 cocktails on the website that are,

00:57:50.791 --> 00:57:51.476
that are much better,

00:57:51.536 --> 00:57:53.186
way better designed by our, our,

00:57:53.186 --> 00:57:56.547
our, our amazing, uh, mixologist collaborator, Mike.

00:57:56.547 --> 00:58:00.447
He runs a looking glass and has some new ventures that are gonna be,

00:58:00.567 --> 00:58:01.047
that's funny.

00:58:01.556 --> 00:58:04.106
He just took over, uh, uh, well, I think I'm gonna say it.

00:58:04.106 --> 00:58:04.347
Yeah.

00:58:04.436 --> 00:58:07.556
He took over Jay's bistro, so he is gonna be launching his dream project.

00:58:07.556 --> 00:58:09.146
He's fallen following his dream.

00:58:09.146 --> 00:58:10.467
Um, Oso Underground.

00:58:10.467 --> 00:58:11.186
Shout out to Mike.

00:58:11.396 --> 00:58:12.027
Oh, that's crazy.

00:58:12.032 --> 00:58:12.152
Best of luck.

00:58:12.152 --> 00:58:12.391
Who's

00:58:12.391 --> 00:58:12.431
this?

00:58:13.166 --> 00:58:15.237
Um, Mike is, uh, yeah, just

00:58:15.387 --> 00:58:16.347
let him come out there later.

00:58:17.036 --> 00:58:17.396
Yeah.

00:58:17.427 --> 00:58:19.556
But somebody's doing something with Jay's face.

00:58:19.646 --> 00:58:19.947
Yep.

00:58:20.036 --> 00:58:20.817
Um, that's awesome.

00:58:20.817 --> 00:58:23.456
So I don't know if I'm breaking news for him or not.

00:58:24.391 --> 00:58:27.657
We don't have, we love, we love you Mike, and we want you to be, be super successful.

00:58:27.657 --> 00:58:27.817
He is.

00:58:27.817 --> 00:58:30.686
He is a young cat that we met, um, early in this endeavor.

00:58:30.717 --> 00:58:36.536
He tasted Wiz co at a party when it was just a concept and an idea, not even like, what we really are producing.

00:58:36.956 --> 00:58:40.556
And, um, he was like, whatever you guys are doing, I wanna be a part of.

00:58:40.887 --> 00:58:43.106
And he's kind of been with us for the whole journey.

00:58:43.496 --> 00:58:43.646
Uh,

00:58:43.706 --> 00:58:45.536
and you guys have investors and stuff too?

00:58:45.836 --> 00:58:46.797
We do, yep.

00:58:46.856 --> 00:58:54.626
Because I assume, like it's big, like it's a lot to carry all those bottles of whiskey in the back of your cabin or whatever.

00:58:54.626 --> 00:58:54.806
Right?

00:58:54.806 --> 00:58:54.927
It is.

00:58:54.927 --> 00:59:00.896
They had to arrive, you know, in a shipping container, you know, so it's, it's, uh, yeah, no, there's, there's, uh, certainly.

00:59:01.347 --> 00:59:01.646
Yeah,

00:59:02.577 --> 00:59:03.237
those investors.

00:59:03.237 --> 00:59:03.387
Yeah.

00:59:03.387 --> 00:59:04.766
We, we have a big manufacturing plan.

00:59:04.766 --> 00:59:05.186
It's, you know,

00:59:05.217 --> 00:59:05.876
yeah, yeah.

00:59:05.876 --> 00:59:10.077
There's deciders, there's some capital, but ultimately you guys are responsible to, to those folks.

00:59:10.077 --> 00:59:15.597
And I don't know, from my perspective, you've done a pretty good job of building a brand and a vision and a

00:59:16.226 --> 00:59:16.556
Thanks.

00:59:16.646 --> 00:59:17.217
Appreciate that.

00:59:17.487 --> 00:59:18.356
Excellent product.

00:59:18.806 --> 00:59:19.016
Thanks.

00:59:19.317 --> 00:59:23.157
Um, like every time I try something new, I'm like, oh, that's pretty good.

00:59:23.277 --> 00:59:24.237
You know, even this high rise.

00:59:24.657 --> 00:59:24.746
Yeah.

00:59:24.746 --> 00:59:28.436
We wouldn't put it out if, if I were, if, if I were at all skeptical of it.

00:59:28.496 --> 00:59:31.766
Like, we produced a rum, we produced a gin, and I was like, Nope, nope.

00:59:31.887 --> 00:59:32.157
Not

00:59:32.157 --> 00:59:32.396
gonna

00:59:32.396 --> 00:59:32.817
do it.

00:59:32.817 --> 00:59:35.126
That's not gonna see the light of day in the, in the consumer market.

00:59:35.666 --> 00:59:36.206
Um, what

00:59:36.206 --> 00:59:36.746
do you do with it?

00:59:38.427 --> 00:59:40.402
Abby loves gin, so she drinks a lot of it.

00:59:41.552 --> 00:59:42.387
Yeah, we have to,

00:59:42.746 --> 00:59:45.987
well, we're, we're about to launch our tasting room, so when we launch our tasting rooms, oh,

00:59:46.257 --> 00:59:46.646
we're gonna have to,

00:59:46.797 --> 00:59:47.067
then you

00:59:47.067 --> 00:59:48.567
can blend that stuff off and

00:59:48.746 --> 00:59:49.077
Yeah.

00:59:49.106 --> 00:59:52.226
You know, do some gin, do a gin cocktail special with some,

00:59:52.226 --> 00:59:52.961
yeah, well we, it's

00:59:52.961 --> 00:59:53.161
not,

00:59:53.726 --> 00:59:54.686
it's just not,

00:59:54.956 --> 00:59:56.456
not quite what I, where you want it to be.

00:59:56.456 --> 00:59:56.577
That's

00:59:56.577 --> 00:59:56.697
not

00:59:56.697 --> 00:59:56.907
what you,

00:59:57.356 --> 00:59:57.626
that's,

00:59:57.746 --> 00:59:59.336
I'm not a gen, I'm not a gin guy.

00:59:59.336 --> 01:00:01.197
I'm not a gin guy, so I'm like, this is terrible.

01:00:01.706 --> 01:00:07.856
But most people that try it are like, this is pretty good, but I just don't like making it so I don't wanna make something I don't like, you know?

01:00:07.856 --> 01:00:08.907
I think that's your privilege.

01:00:09.027 --> 01:00:09.297
Yeah.

01:00:09.297 --> 01:00:10.197
You know, that's cool.

01:00:10.197 --> 01:00:12.387
If Jess wants to come in and run the stills more than,

01:00:12.867 --> 01:00:13.887
well, they bought gin.

01:00:13.887 --> 01:00:15.806
If you wanna do gin day once every month.

01:00:15.806 --> 01:00:15.867
Hey,

01:00:15.867 --> 01:00:17.876
if I can pick what goes into that gin basket.

01:00:18.507 --> 01:00:18.806
Yeah.

01:00:18.806 --> 01:00:20.726
So gotta pick all the herbs and all the,

01:00:20.847 --> 01:00:21.387
I try

01:00:21.387 --> 01:00:22.496
mechanicals that go in there.

01:00:22.556 --> 01:00:22.856
That's fun.

01:00:22.856 --> 01:00:23.367
That'd be fun.

01:00:23.697 --> 01:00:24.266
Yeah, no.

01:00:24.447 --> 01:00:31.916
So we are, we're taking over funk works and with that we're gonna, we're gonna be launching a, um, an oyster cocktail lounge and we have a wood fired, uh, oven.

01:00:32.007 --> 01:00:32.637
Um.

01:00:33.056 --> 01:00:33.597
Menu like a

01:00:33.626 --> 01:00:34.016
pizza

01:00:34.436 --> 01:00:37.181
pizzas, but also Rockefellers and Sure.

01:00:37.257 --> 01:00:40.197
Uh, wood-fired mussels and crab legs and stuff like that.

01:00:40.226 --> 01:00:40.706
Oh, interesting.

01:00:40.706 --> 01:00:45.836
Elevated, uh, working with, um, for you locals, um, uh, bistro Natis head chef.

01:00:46.047 --> 01:00:46.376
Okay.

01:00:46.376 --> 01:00:47.786
And, uh, one of the owners, uh, Ryan.

01:00:47.786 --> 01:00:48.297
Chef Ryan.

01:00:48.476 --> 01:00:48.777
Alright.

01:00:48.806 --> 01:00:56.577
Um, he is, uh, coming in to help us curate our menu and just kind of be our, um, you know,

01:00:56.606 --> 01:00:57.297
kind of menu

01:00:57.297 --> 01:00:59.547
director, be quality control and quality control manager.

01:01:00.177 --> 01:01:00.356
Right.

01:01:00.717 --> 01:01:02.786
Get, order the food from the right place.

01:01:02.786 --> 01:01:05.637
'cause you dumb asses, don't know where to get good oysters and stuff like that.

01:01:05.697 --> 01:01:09.956
Well, actually I went, Abby and I went on a, on a trip to California and we made some pretty good contacts out there.

01:01:10.226 --> 01:01:13.347
We, we had a couple hundred oysters out there in a couple days.

01:01:14.067 --> 01:01:14.277
Wow.

01:01:15.507 --> 01:01:15.956
I like it.

01:01:16.077 --> 01:01:17.637
Um, but no, we're excited about that.

01:01:17.666 --> 01:01:21.086
So that'll be like, like describe the experience just a little bit.

01:01:21.086 --> 01:01:21.597
Like, is it.

01:01:21.987 --> 01:01:27.927
Is it the existing funk work space or will it be bigger space, outdoor space?

01:01:27.927 --> 01:01:29.396
Any changes to the physical?

01:01:29.666 --> 01:01:30.476
A lot of changes.

01:01:30.806 --> 01:01:31.016
Okay.

01:01:31.077 --> 01:01:33.536
We're gonna completely reimagine what could be there.

01:01:33.777 --> 01:01:38.067
Um, the outdoor patio will be, uh, redesigned.

01:01:38.067 --> 01:01:45.206
So there'll still be music on the patio, um, and then, but it'll be like more enclosed.

01:01:45.206 --> 01:01:46.887
So we wanna close off the road a little bit.

01:01:47.246 --> 01:01:47.487
Yeah.

01:01:47.487 --> 01:01:47.606
Yep.

01:01:47.936 --> 01:01:51.896
And then when you walk into the current tasting room, it'll be more of a lounge feel.

01:01:52.106 --> 01:01:52.286
Okay.

01:01:52.317 --> 01:01:55.467
So, um, cocktail oyster lounge vibe.

01:01:55.586 --> 01:01:55.856
Yeah.

01:01:56.097 --> 01:01:59.007
Um, and then in the back area, we want to kind of bring in more of a.

01:01:59.652 --> 01:02:04.152
Loose, uh, sports bar, you know, come and watch the football game.

01:02:04.211 --> 01:02:05.862
Uh, play shuffleboard.

01:02:05.862 --> 01:02:05.891
Okay.

01:02:05.922 --> 01:02:09.402
Eat some pizzas and wings as opposed to sitting down, having oysters and Yeah.

01:02:09.641 --> 01:02:10.661
More elevated menu.

01:02:10.692 --> 01:02:11.081
Yeah.

01:02:11.081 --> 01:02:11.092
Yeah.

01:02:11.262 --> 01:02:16.422
Um, and then you'll also be able to do, you know, just, uh, experience the distillery.

01:02:16.481 --> 01:02:17.922
See all the phases of it.

01:02:17.922 --> 01:02:20.231
We'll detours, and we'll open up the doors.

01:02:20.231 --> 01:02:23.322
We're gonna do a, a launch party in June, early June.

01:02:23.472 --> 01:02:23.742
Okay?

01:02:23.802 --> 01:02:25.181
Um, it'll be our grand opening.

01:02:25.181 --> 01:02:30.282
We'll have a, a soft launch before that, but, um, June will be our grand opening to the community.

01:02:30.672 --> 01:02:32.351
It'll be a free festival in the parking lot.

01:02:32.382 --> 01:02:32.532
Okay?

01:02:32.652 --> 01:02:38.802
Uh, everyone's invited and we will open up all the doors, uh, have some special barrels lined out.

01:02:38.831 --> 01:02:46.601
We'll do samples straight outta the barrel for everybody, and let, let people see what we're all about and, and then come party with us.

01:02:46.661 --> 01:02:47.081
Exciting.

01:02:47.231 --> 01:02:47.442
Yeah,

01:02:48.311 --> 01:02:48.672
we're excited.

01:02:48.672 --> 01:02:54.552
But, uh, that's, uh, like I, when I think about oysters, I can only think about Jacks, right?

01:02:55.121 --> 01:02:56.711
Like, um,

01:02:56.952 --> 01:02:58.121
uh, bistro has oysters too.

01:02:58.211 --> 01:02:58.572
One bistro, we

01:02:58.572 --> 01:02:59.536
just went there for Jess's.

01:02:59.541 --> 01:03:00.942
Jess's birthday was last night.

01:03:00.942 --> 01:03:01.242
Regional.

01:03:01.331 --> 01:03:01.572
Yeah.

01:03:01.661 --> 01:03:02.351
Yeah.

01:03:02.351 --> 01:03:02.501
We had

01:03:02.501 --> 01:03:02.532
a

01:03:02.532 --> 01:03:03.282
big Oyster night at

01:03:03.461 --> 01:03:06.552
Abby's birthday was on two days before that, on the 20th.

01:03:06.552 --> 01:03:09.702
So we had a like combined, uh, oyster off.

01:03:10.331 --> 01:03:10.722
Agreed.

01:03:11.052 --> 01:03:16.902
And I, and I love Bistro Teal and, and Jack, who's the gal that, she's four 15 too, right?

01:03:16.931 --> 01:03:17.322
The same,

01:03:17.411 --> 01:03:17.802
uh,

01:03:18.012 --> 01:03:18.311
chef?

01:03:18.311 --> 01:03:18.492
No.

01:03:18.492 --> 01:03:18.702
Different.

01:03:18.702 --> 01:03:19.961
Uh, Kat is who

01:03:19.961 --> 01:03:20.681
you thinking of?

01:03:21.702 --> 01:03:24.132
So it's Ryan, Kat, and Mike, that own, own bistro.

01:03:24.137 --> 01:03:24.822
Bistro O Teal.

01:03:24.827 --> 01:03:25.056
Mm-hmm.

01:03:25.141 --> 01:03:26.771
And I go there and stuff and it's cool.

01:03:27.132 --> 01:03:28.722
I like that restaurant a lot actually.

01:03:29.081 --> 01:03:34.211
Um, but Jack says kind of that more of the speakeasy vibe Yeah.

01:03:34.211 --> 01:03:35.771
Almost that you're gonna be looking for.

01:03:36.101 --> 01:03:36.371
Right.

01:03:36.371 --> 01:03:38.052
So it's like spirits and.

01:03:38.742 --> 01:03:38.981
Yeah.

01:03:38.981 --> 01:03:40.547
Delicious seafood kind of is the theme.

01:03:40.547 --> 01:03:40.786
Exactly.

01:03:41.021 --> 01:03:41.711
Theme a bit.

01:03:41.802 --> 01:03:42.101
Yep.

01:03:42.311 --> 01:03:44.202
Um, high, high quality.

01:03:44.202 --> 01:03:46.661
High quality farm, uh, raised.

01:03:46.722 --> 01:03:46.871
Yeah.

01:03:46.871 --> 01:03:50.202
Not Seattle Sea, not Seattle Fish Company or something like that.

01:03:50.382 --> 01:03:50.501
Yeah.

01:03:50.501 --> 01:03:51.012
Oysters.

01:03:51.012 --> 01:03:53.382
We're gonna go directly to, to the farms that produce'em.

01:03:53.382 --> 01:03:56.411
So fly'em in every week when they're there, they're there.

01:03:56.411 --> 01:03:57.461
When they're gone, they're gone.

01:03:57.581 --> 01:03:57.791
Yeah.

01:03:58.001 --> 01:04:01.302
And, um, and then just have a real high quality.

01:04:01.362 --> 01:04:03.521
Um, I went to culinary school and by the way, high school,

01:04:03.521 --> 01:04:11.922
so I didn't want to insult Bistro a teal by that at all because when I think about Bistro a Teal, I think like Ocean Front Fish restaurant.

01:04:12.132 --> 01:04:12.461
Yeah.

01:04:12.521 --> 01:04:15.012
Like, which is totally different than the

01:04:15.041 --> 01:04:15.851
Well, they have a different vibe.

01:04:15.942 --> 01:04:16.092
Yeah.

01:04:16.092 --> 01:04:16.601
It's a totally

01:04:16.601 --> 01:04:16.842
different

01:04:16.842 --> 01:04:17.112
vibe.

01:04:17.112 --> 01:04:18.762
Every, every restaurant has a different vibe.

01:04:18.972 --> 01:04:19.092
Yeah.

01:04:19.092 --> 01:04:26.802
And they have, to me, I think Bistro is more of a, it's my like go-to, uh, it's like I walk in, I know all the people.

01:04:26.802 --> 01:04:28.481
I know Kat and Ryan Cool.

01:04:28.481 --> 01:04:28.961
And so on and so forth.

01:04:28.961 --> 01:04:31.961
And, um, it has more of the sit down have a meal.

01:04:32.052 --> 01:04:32.141
Mm-hmm.

01:04:32.382 --> 01:04:35.621
Jack is more like, I'm gonna go for happy hour, slam some oysters, and then.

01:04:36.056 --> 01:04:37.137
Go move on a bit.

01:04:37.226 --> 01:04:37.436
Yeah.

01:04:37.436 --> 01:04:37.856
Kind of.

01:04:37.856 --> 01:04:38.067
Yeah.

01:04:38.157 --> 01:04:38.456
Yeah.

01:04:38.547 --> 01:04:39.086
That's kind of,

01:04:39.146 --> 01:04:42.297
but it is a gathering, you know, in a different way than Beast Store is.

01:04:42.302 --> 01:04:42.311
Makes,

01:04:42.311 --> 01:04:42.461
yeah.

01:04:42.476 --> 01:04:43.737
I don't think I've ever sat at Jack's.

01:04:43.737 --> 01:04:45.206
I think I've always sat at the bar.

01:04:45.626 --> 01:04:46.016
Yeah.

01:04:46.016 --> 01:04:46.027
Kinda.

01:04:46.027 --> 01:04:46.061
And

01:04:46.166 --> 01:04:47.396
kind a happy hour.

01:04:47.396 --> 01:04:47.786
That's kind.

01:04:47.967 --> 01:04:49.047
Or, or around the bar,

01:04:49.077 --> 01:04:50.367
the high tops by the kitchen

01:04:50.367 --> 01:04:50.547
there.

01:04:50.547 --> 01:04:50.666
Right.

01:04:50.666 --> 01:04:52.496
Like I don't go there for dinner really?

01:04:52.496 --> 01:04:55.077
I go for the The happy hour experience.

01:04:55.077 --> 01:04:55.137
Yeah.

01:04:55.166 --> 01:04:56.246
With delicious food.

01:04:56.396 --> 01:04:56.817
Exactly.

01:04:56.847 --> 01:05:00.086
Whereas Bistro OAL is like the dinner, sit down, dance.

01:05:00.086 --> 01:05:00.146
Yeah.

01:05:00.297 --> 01:05:03.027
With your people that are right around you in some ways.

01:05:03.032 --> 01:05:03.222
Yeah.

01:05:03.447 --> 01:05:03.717
Yeah.

01:05:03.806 --> 01:05:04.856
Intriguing difference.

01:05:04.856 --> 01:05:13.641
And everything's, what, what you're talking about is, I hate to say it, but it's a little bit like the Funk Works vibe as far as like.

01:05:14.802 --> 01:05:20.021
The, the, the, the demographic, the chill, who's gonna be attracted to that kind of setting?

01:05:20.231 --> 01:05:23.532
There isn't like, there's Funk Works plus more, right?

01:05:23.532 --> 01:05:23.981
With Yeah.

01:05:24.161 --> 01:05:24.731
Food stuff.

01:05:24.731 --> 01:05:24.851
We,

01:05:24.851 --> 01:05:28.271
we wanna keep all the funworks local, like over the course of three years.

01:05:28.271 --> 01:05:31.692
I'm friends with all the, the regulars, so we hope, we hope to keep the

01:05:31.692 --> 01:05:31.811
track.

01:05:31.811 --> 01:05:32.262
Yeah.

01:05:32.262 --> 01:05:35.351
And there's stuff cute, they're little winky glasses and stuff.

01:05:35.351 --> 01:05:35.411
Yeah.

01:05:35.411 --> 01:05:37.181
And long lived funk works.

01:05:37.211 --> 01:05:37.452
Yeah.

01:05:37.577 --> 01:05:40.811
And, and, and just so everybody knows Funk Works is not disappearing.

01:05:40.842 --> 01:05:41.052
Oh.

01:05:41.052 --> 01:05:42.282
They're not gonna have the tasting room.

01:05:42.282 --> 01:05:42.371
They're

01:05:42.371 --> 01:05:42.882
just losing the tasting

01:05:42.882 --> 01:05:42.972
room.

01:05:42.972 --> 01:05:43.032
Yeah.

01:05:43.032 --> 01:05:46.992
They've, they've partnered with I think Denver Beer Company and STEM Ciders and they're all, they from

01:05:47.036 --> 01:05:48.161
Wildling Wildling beverages.

01:05:48.161 --> 01:05:48.342
Wild.

01:05:48.521 --> 01:05:48.762
Okay.

01:05:48.822 --> 01:05:49.001
Yep.

01:05:49.032 --> 01:05:49.242
Yep.

01:05:49.242 --> 01:05:51.581
So they're gonna all produce together in one facility.

01:05:51.762 --> 01:05:52.157
Oh, okay.

01:05:52.452 --> 01:05:53.501
They're just going to the channel.

01:05:53.831 --> 01:05:54.072
Yeah.

01:05:54.072 --> 01:05:54.342
Yeah.

01:05:54.342 --> 01:05:56.592
And they may, they may, they may make a comeback at some point.

01:05:56.621 --> 01:05:56.771
Yeah.

01:05:56.771 --> 01:05:57.702
I don't know what, so I don't know.

01:05:57.702 --> 01:05:57.972
They

01:05:58.092 --> 01:05:59.592
it's just in this space.

01:05:59.891 --> 01:06:00.552
In this, yeah.

01:06:00.612 --> 01:06:01.961
Well, and they've, in that particular location, some

01:06:01.961 --> 01:06:02.561
brands that

01:06:02.561 --> 01:06:02.652
are

01:06:02.922 --> 01:06:04.632
have brand value still, right.

01:06:04.632 --> 01:06:09.492
Like that Raspberry Vincia, like people love that or whatever that, I don't know how to say that word.

01:06:09.492 --> 01:06:10.211
Tropic King.

01:06:10.302 --> 01:06:10.512
Yeah.

01:06:10.661 --> 01:06:11.141
All that.

01:06:11.652 --> 01:06:12.882
Um, Ava time check.

01:06:13.632 --> 01:06:14.831
Uh, it's 5 32.

01:06:14.896 --> 01:06:15.387
Five 30.

01:06:15.387 --> 01:06:16.186
Oh, we're doing all right.

01:06:16.246 --> 01:06:17.021
We got some time.

01:06:17.021 --> 01:06:17.501
Yeah.

01:06:17.501 --> 01:06:17.621
We're

01:06:17.907 --> 01:06:17.987
chilling.

01:06:17.987 --> 01:06:18.266
I'm glad.

01:06:18.271 --> 01:06:18.552
Yeah.

01:06:18.556 --> 01:06:18.626
Yeah.

01:06:19.092 --> 01:06:21.882
Um, yeah, so we're really excited about that endeavor.

01:06:21.911 --> 01:06:22.362
We,

01:06:22.362 --> 01:06:22.961
that is exciting.

01:06:22.961 --> 01:06:25.722
You know, it's been, we've been exploring the option of a tasting.

01:06:25.722 --> 01:06:27.581
My wife loves oysters so much.

01:06:27.581 --> 01:06:30.581
You're gonna see me more than like, you need to have a oyster.

01:06:30.791 --> 01:06:30.882
I

01:06:31.152 --> 01:06:36.402
see you like a, like a, like a normal middle class income, price point, oyster night.

01:06:36.731 --> 01:06:37.391
That's what we're going for.

01:06:37.391 --> 01:06:38.021
Well, so what?

01:06:38.052 --> 01:06:38.322
Yeah.

01:06:38.322 --> 01:06:40.271
Our model is gonna be, uh,

01:06:41.472 --> 01:06:41.831
because I got

01:06:42.041 --> 01:06:44.081
reasonable priced oysters all the time.

01:06:44.322 --> 01:06:44.592
Okay.

01:06:44.621 --> 01:06:46.242
Uh, basically from

01:06:46.242 --> 01:06:46.661
no

01:06:46.661 --> 01:06:49.601
three to eight we're open Thursday through Sunday.

01:06:49.751 --> 01:06:51.731
Raise'em sometimes and sometimes special.

01:06:52.302 --> 01:06:57.552
Like raise your regular price a little bit and then sometimes have'em even special because people want sales.

01:06:57.882 --> 01:06:59.666
I'm just saying Monday nights, Tuesday nights.

01:06:59.672 --> 01:06:59.862
Well, we

01:06:59.862 --> 01:07:04.632
also, we wanna do specials like where if you're a member or you're on our, our newsletter member

01:07:04.632 --> 01:07:05.802
buy enough booze from us.

01:07:05.831 --> 01:07:05.981
Yeah.

01:07:05.981 --> 01:07:07.811
Or you buy a bottle, you get a 10% off.

01:07:07.811 --> 01:07:08.172
I like it.

01:07:08.172 --> 01:07:08.891
You know, things like that,

01:07:08.936 --> 01:07:09.226
that.

01:07:09.836 --> 01:07:10.166
All right.

01:07:10.166 --> 01:07:10.407
I like,

01:07:10.556 --> 01:07:12.056
we're not, we're not not looking at oyster affordable oysters.

01:07:12.117 --> 01:07:15.536
I'm not looking at oysters as like how we're going to make money on this.

01:07:15.597 --> 01:07:16.106
Um, it's

01:07:16.106 --> 01:07:17.606
more how you're gonna get people here.

01:07:17.637 --> 01:07:19.836
'cause people love oysters, people love whiskey, people love oyster.

01:07:19.836 --> 01:07:20.606
I love people that love oysters.

01:07:20.612 --> 01:07:20.992
They try it.

01:07:21.237 --> 01:07:24.927
I love oysters and I want, I wanna be surrounded by people that love oysters.

01:07:25.197 --> 01:07:26.336
Joel does love oysters.

01:07:28.047 --> 01:07:30.777
These are two, two of my dream come trues right now.

01:07:30.777 --> 01:07:34.197
It was like an oyster joint and an oyster joint

01:07:34.197 --> 01:07:34.436
Love

01:07:34.436 --> 01:07:35.007
distillery.

01:07:35.067 --> 01:07:35.126
It.

01:07:35.126 --> 01:07:38.637
Well, we'll see how many people like come along for the ride, but I'm right.

01:07:39.056 --> 01:07:44.577
So I'm going to Cabo this weekend and Jill and I went to Cabo like 15 years ago, the one time we've been there

01:07:44.726 --> 01:07:44.757
Uhhuh.

01:07:45.356 --> 01:08:00.626
And on that trip we like went somewhere and found some guy and he like sold us some oysters that he shucked himself and put a couple of drops of Tabasco sauce on or in Mexico, something big ones and Mexico.

01:08:00.836 --> 01:08:01.166
Oh yeah.

01:08:01.166 --> 01:08:02.277
They were nice fatties.

01:08:02.277 --> 01:08:02.577
Yeah.

01:08:02.967 --> 01:08:04.586
And you know, charged us.

01:08:05.532 --> 01:08:08.081
$25, which was probably full price.

01:08:08.081 --> 01:08:12.101
I probably could've got out for 10, you know, and we, but you're

01:08:12.101 --> 01:08:13.481
eating me Mexican oysters.

01:08:13.507 --> 01:08:14.291
So, you know, he was beautiful.

01:08:14.291 --> 01:08:25.782
And we had, and he was just like, he was probably like, I don't know if he was 60 or 95, but he, he was probably 85 or something.

01:08:25.841 --> 01:08:25.931
Sure.

01:08:25.931 --> 01:08:27.131
Like way older than he looked.

01:08:27.131 --> 01:08:29.921
But he went and dived for these oysters and got'em.

01:08:29.921 --> 01:08:36.101
And he, he was like, Hey, do you guys wanna buy these oysters from us and eat them from me and eat'em?

01:08:36.101 --> 01:08:42.221
And he took us up there and he shucked them himself and he set us up with a little paper plate and some hot sauce.

01:08:42.221 --> 01:08:43.721
And we sat by this rock.

01:08:43.721 --> 01:08:43.872
And

01:08:43.962 --> 01:08:48.792
I'm more of a cold oyster, small, petite guy than like the big, you know, two biter.

01:08:49.332 --> 01:08:49.872
The only time I had

01:08:49.872 --> 01:08:50.112
oysters,

01:08:50.112 --> 01:08:51.162
they were one biters.

01:08:51.192 --> 01:08:52.061
They were one biters.

01:08:52.167 --> 01:08:52.886
I didn't, okay.

01:08:53.067 --> 01:08:58.061
But I have had, actually, I'm gonna tell you my most, can I tell you my most disturbing oyster story

01:08:59.502 --> 01:09:00.341
is Yeah, sure.

01:09:00.341 --> 01:09:01.692
As long as it doesn't gross everybody out.

01:09:03.506 --> 01:09:04.317
I don't think it will.

01:09:04.317 --> 01:09:04.346
Okay.

01:09:04.346 --> 01:09:06.027
Ava's got a pretty strong tolerance.

01:09:06.087 --> 01:09:06.447
Okay.

01:09:06.567 --> 01:09:11.487
Um, so in Quim, you know where Quim is in Washington?

01:09:11.487 --> 01:09:12.867
Uh, it's on the Olympic Peninsula.

01:09:12.957 --> 01:09:13.256
Okay.

01:09:13.407 --> 01:09:18.537
There's an animal park there where they have like retired Hollywood bears and stuff, and they're like, wave at you.

01:09:18.537 --> 01:09:25.827
And like, I literally fed bread to a buffalo who's circus, circus circus Park inside my van, which was probably super dangerous and stupid.

01:09:26.247 --> 01:09:26.636
Um,

01:09:27.027 --> 01:09:28.886
it's not advisable in a Yellowstone,

01:09:28.976 --> 01:09:36.027
but they had, uh, there was a, a fish restaurant we stopped at and I bought the fried oysters lunch special.

01:09:36.806 --> 01:09:46.346
And these fried oysters were like that big, like the size of a fried egg except for half an inch to, yeah.

01:09:46.346 --> 01:09:47.006
Half an inch thick.

01:09:47.186 --> 01:09:48.447
I know, I know where this story's going,

01:09:50.181 --> 01:09:50.421
I think.

01:09:50.561 --> 01:09:55.117
And I ate two of them and, uh, they were delicious with fries and tartar sauce and stuff.

01:09:55.261 --> 01:09:55.856
Anything fried is

01:09:55.856 --> 01:09:56.516
delicious.

01:09:57.087 --> 01:10:02.877
And we, we went to, um, this, this wild animal park and like.

01:10:03.777 --> 01:10:24.176
While we're driving there, like I start to get a little gassy and like, I don't know how many farts I let, and I don't know, like, but they smelled so much like oysters that the whole car was like, Kurt, get your oyster farts out of here.

01:10:24.176 --> 01:10:25.407
They're disgusting.

01:10:26.037 --> 01:10:28.976
Um, so anyway, that, that's the story of about oysters.

01:10:28.976 --> 01:10:29.337
I thought you were

01:10:29.481 --> 01:10:31.256
Oh, I thought it was going downhill quick.

01:10:31.436 --> 01:10:31.796
Yeah, no,

01:10:31.796 --> 01:10:32.396
I thought based on

01:10:33.176 --> 01:10:35.096
the size, I thought oyster farts are bad enough.

01:10:35.096 --> 01:10:35.756
No, I didn't get sick.

01:10:35.756 --> 01:10:36.502
I thought they were rock down

01:10:36.806 --> 01:10:38.006
oyster oysters of the rocky mountain.

01:10:38.006 --> 01:10:38.846
No, I didn't too.

01:10:39.957 --> 01:10:40.106
Yeah.

01:10:40.106 --> 01:10:40.707
None of that.

01:10:40.707 --> 01:10:40.917
No.

01:10:40.917 --> 01:10:41.396
It was real.

01:10:41.402 --> 01:10:44.337
Or, or I have to get outta the car and run to the woods real quick.

01:10:44.367 --> 01:10:44.606
Yeah.

01:10:44.606 --> 01:10:46.796
Regular oysters, but just it was.

01:10:47.277 --> 01:10:50.817
Probably the most like flavorful farts

01:10:51.867 --> 01:10:52.226
flavor

01:10:52.766 --> 01:10:54.627
that I've ever delivered.

01:10:56.067 --> 01:10:57.987
You got a reaction from, it was a car full of people.

01:10:58.407 --> 01:11:04.766
Um, and my brother-in-law's, we were, no, he wasn't even yet my brother-in-law, my wife was still my fiance at the time.

01:11:05.067 --> 01:11:09.056
I'm driving his truck around with all these people and I'm letting these oyster farts out.

01:11:09.567 --> 01:11:11.516
One of my college buddies lived in Seattle.

01:11:11.516 --> 01:11:13.737
He came down to visit us and we were on this trip.

01:11:13.737 --> 01:11:14.817
And anyway,

01:11:14.997 --> 01:11:15.056
all

01:11:15.056 --> 01:11:15.596
right, moving on.

01:11:15.686 --> 01:11:16.856
I was ripping oyster farts.

01:11:17.577 --> 01:11:19.466
Um, but raw oysters are way better.

01:11:19.527 --> 01:11:20.577
I haven't experienced this.

01:11:20.577 --> 01:11:25.436
Same, yeah, so there's my story

01:11:26.426 --> 01:11:27.537
kind of Sounds like a fart.

01:11:28.061 --> 01:11:28.141
Yeah.

01:11:29.006 --> 01:11:29.997
No, not mine.

01:11:30.476 --> 01:11:31.707
Not the oyster farts.

01:11:31.766 --> 01:11:33.117
Anyways, okay, we're moving on.

01:11:33.117 --> 01:11:34.346
Okay, so that's the funk works.

01:11:34.346 --> 01:11:36.296
Expansion, farming.

01:11:37.497 --> 01:11:38.306
Can we talk about farming?

01:11:38.936 --> 01:11:39.207
Yeah.

01:11:39.207 --> 01:11:39.837
I love farming.

01:11:40.226 --> 01:11:41.067
Um, like.

01:11:42.641 --> 01:11:49.061
Like you have a, an actual farm where you growing some of these seeds, like how are you, do you have farm equipment?

01:11:49.061 --> 01:11:52.872
You have a tractor, you've got like mills and stuff.

01:11:52.872 --> 01:11:53.141
And

01:11:53.322 --> 01:11:53.921
so

01:11:53.981 --> 01:11:56.502
you ask the neighbors to put seeds in whatever.

01:11:56.832 --> 01:11:58.481
No, long, so long ago.

01:11:58.872 --> 01:12:04.481
Um, wanting fresh dairy, um, fresh, um, staple of the community up

01:12:04.481 --> 01:12:04.992
in Yes.

01:12:04.992 --> 01:12:06.372
Uh, shout out to, uh,

01:12:06.372 --> 01:12:07.631
Rob Graves and the Graves family.

01:12:07.631 --> 01:12:07.782
Love

01:12:07.782 --> 01:12:07.931
you guys.

01:12:07.931 --> 01:12:08.112
Yeah.

01:12:08.112 --> 01:12:12.252
Shout to Sarah who donated milk to us for the recent Hot Nug series.

01:12:12.252 --> 01:12:13.811
I don't know if you saw the hot nug series.

01:12:13.811 --> 01:12:13.841
I

01:12:14.087 --> 01:12:14.207
did.

01:12:14.771 --> 01:12:15.042
Did you

01:12:15.402 --> 01:12:16.152
mayor Oral, uh,

01:12:16.242 --> 01:12:17.532
all the mayoral candidates.

01:12:17.537 --> 01:12:18.011
Candidates, yeah.

01:12:18.101 --> 01:12:18.851
Oh yeah, we watched that.

01:12:18.851 --> 01:12:19.091
Yep.

01:12:19.212 --> 01:12:20.381
Yeah, so they donated milk.

01:12:20.742 --> 01:12:21.207
We, we enjoyed.

01:12:21.971 --> 01:12:22.902
Like clean milk.

01:12:23.412 --> 01:12:24.131
I met Rob.

01:12:24.131 --> 01:12:25.301
The candidates have to drink milk.

01:12:25.301 --> 01:12:26.171
We gotta drink whiskey.

01:12:26.171 --> 01:12:26.381
Like

01:12:26.591 --> 01:12:27.072
yeah, yeah's

01:12:27.072 --> 01:12:27.221
good.

01:12:27.761 --> 01:12:28.811
We can drink some hot sauce.

01:12:28.811 --> 01:12:31.212
If you wanna drink some hot sauce, we can do that, but No,

01:12:31.332 --> 01:12:31.631
no,

01:12:32.681 --> 01:12:32.862
please.

01:12:32.862 --> 01:12:33.072
I be,

01:12:33.072 --> 01:12:34.061
Scottie would've drank some

01:12:34.572 --> 01:12:45.851
about, uh, probably 10 years ago now, I was driving by the, the dairy one day and I saw all these like, you know, stainless tanks out there, and this was long before we ever even imagined starting a distillery.

01:12:46.391 --> 01:12:53.442
And I popped in and, and met this guy Jack, and, um, Rob's right hand, you know, head of okay, head of operations, basically.

01:12:53.442 --> 01:12:53.712
Gotcha.

01:12:53.952 --> 01:12:55.542
And I was like, Hey, are those tanks for sale?

01:12:55.542 --> 01:12:56.921
And he is like, well, everything's for sale.

01:12:56.921 --> 01:13:00.162
And so I ended up, you know, uh, getting to know those guys.

01:13:00.162 --> 01:13:02.021
I bought the tanks, which now we use.

01:13:02.021 --> 01:13:02.051
Okay.

01:13:02.351 --> 01:13:07.271
And, um, moved'em up into the mountains and kept'em on my land until we finally launched

01:13:07.601 --> 01:13:07.662
the

01:13:07.662 --> 01:13:07.841
story.

01:13:07.841 --> 01:13:07.931
And

01:13:08.021 --> 01:13:09.612
where's your, your land's, like up canyon somewhere?

01:13:09.612 --> 01:13:09.907
West Canyon?

01:13:09.907 --> 01:13:10.106
Yeah.

01:13:10.106 --> 01:13:10.546
Up Putter Canyon.

01:13:10.737 --> 01:13:11.186
West Canyon.

01:13:11.381 --> 01:13:11.652
Yeah.

01:13:11.652 --> 01:13:11.662
Okay.

01:13:11.872 --> 01:13:12.171
Yep.

01:13:12.202 --> 01:13:14.332
So we have a little, little homestead property up there that

01:13:14.362 --> 01:13:14.511
Yep.

01:13:14.782 --> 01:13:15.862
I just stashed him on.

01:13:15.862 --> 01:13:17.872
All my neighbors were like, what are you doing, dude?

01:13:17.872 --> 01:13:18.082
Like, right.

01:13:18.082 --> 01:13:20.841
But there's no HOA so I'm gonna put him there if I want to.

01:13:20.841 --> 01:13:21.322
Bitches.

01:13:21.322 --> 01:13:21.712
Yeah.

01:13:22.431 --> 01:13:24.712
And I was like, I'm gonna launch a distillery someday, don't worry.

01:13:24.712 --> 01:13:27.231
And they're like, okay, you know, you're gonna leave all these.

01:13:27.231 --> 01:13:31.942
But, um, anyways, so we got, got to know Rob and, and, uh, his whole crew.

01:13:31.942 --> 01:13:33.322
And they're just all his family.

01:13:33.322 --> 01:13:36.171
They're great, great, great family.

01:13:36.231 --> 01:13:36.832
And, um,

01:13:36.921 --> 01:13:38.662
I love getting ice cream sandwiches out there

01:13:39.231 --> 01:13:39.351
at the

01:13:39.351 --> 01:13:39.862
Howling

01:13:40.402 --> 01:13:40.462
Cow.

01:13:40.971 --> 01:13:43.101
Uh, Amber's new project, um, ice cream.

01:13:43.101 --> 01:13:44.091
Shout out to Amber

01:13:44.362 --> 01:13:44.572
Okay.

01:13:44.572 --> 01:13:45.952
For kind of pursuing that.

01:13:45.952 --> 01:13:46.942
It's amazing.

01:13:46.942 --> 01:13:47.271
Ice cream.

01:13:47.271 --> 01:13:47.841
Go check it out.

01:13:47.931 --> 01:13:48.082
Okay.

01:13:49.152 --> 01:13:49.631
Anyways.

01:13:49.631 --> 01:13:54.582
Um, so we, we got into kinda like the, okay, we're actually gonna do this.

01:13:54.612 --> 01:13:56.292
We're bringing all this equipment down, it's for

01:13:56.292 --> 01:13:56.561
reals.

01:13:56.801 --> 01:14:01.122
And I reached out to those guys and was like, Hey, you know, we'd love to, to grow some corn.

01:14:01.542 --> 01:14:05.532
Um, is there any, you know, can I rent some of your, your acreage from you or something?

01:14:05.561 --> 01:14:09.851
And Rob was, he's like, oh, I got this, you know, piece of land in the back of the, behind his office.

01:14:09.912 --> 01:14:11.351
And it's about six acres.

01:14:11.921 --> 01:14:13.362
Uh, they open it up for us.

01:14:13.421 --> 01:14:15.042
And, um, we've been farming there.

01:14:15.042 --> 01:14:16.002
This is our third year coming up.

01:14:16.002 --> 01:14:18.162
Actually, next week we'll be out with our combine.

01:14:18.582 --> 01:14:19.301
Um, with your

01:14:19.542 --> 01:14:20.921
actual, you have a combine?

01:14:20.952 --> 01:14:21.131
Yeah.

01:14:21.131 --> 01:14:30.162
Well, we're, we're a, we're a clever bunch of characters over here, and we found this combine for$2,500 down in southern Colorado that, uh, drove down there.

01:14:30.162 --> 01:14:31.782
Like a 6,600 John Deere

01:14:31.782 --> 01:14:32.231
or something.

01:14:32.231 --> 01:14:32.242
Exactly.

01:14:32.322 --> 01:14:32.561
It's a

01:14:32.561 --> 01:14:33.431
7,700

01:14:33.431 --> 01:14:33.612
actually.

01:14:33.612 --> 01:14:33.947
Oh, no,

01:14:34.061 --> 01:14:34.122
no.

01:14:34.122 --> 01:14:35.442
That was my dad's first combine.

01:14:35.442 --> 01:14:36.011
It's a 76.

01:14:36.011 --> 01:14:36.667
6,600.

01:14:37.016 --> 01:14:37.306
Okay.

01:14:37.362 --> 01:14:39.521
So it's 1976 combine.

01:14:39.612 --> 01:14:42.702
But in 77 they turned into the 7,700 I believe.

01:14:43.301 --> 01:14:44.266
So it's the last, last

01:14:44.442 --> 01:14:44.952
is the last

01:14:44.952 --> 01:14:45.341
iteration

01:14:45.341 --> 01:14:46.301
of the 76 hundreds?

01:14:46.692 --> 01:14:49.032
Um, no, it's a 1976.

01:14:49.032 --> 01:14:50.591
6,600 series.

01:14:50.622 --> 01:14:50.771
Yes.

01:14:50.771 --> 01:14:51.221
John Deere.

01:14:51.372 --> 01:14:53.561
But I mean, like the next year almost.

01:14:53.561 --> 01:14:55.391
I think they would've turned into the 7,700.

01:14:55.481 --> 01:14:55.782
That's right.

01:14:55.902 --> 01:14:56.832
Or a few years later.

01:14:57.042 --> 01:14:57.341
All right.

01:14:57.341 --> 01:15:01.002
Well, um,'cause I'm a north, that was my dad's first comment was a 7,700.

01:15:01.002 --> 01:15:01.152
Yeah.

01:15:01.721 --> 01:15:02.591
I'm a Nebraska kid.

01:15:02.591 --> 01:15:02.652
Yeah.

01:15:03.582 --> 01:15:03.792
Yeah.

01:15:03.881 --> 01:15:07.032
So Rob, Rob was like, yeah, you know, I'll, I'll open up the ground for you.

01:15:07.032 --> 01:15:08.652
You can use our, our planter.

01:15:08.681 --> 01:15:12.702
'cause obviously we're not gonna get so deeply involved in farming on, on year one.

01:15:12.822 --> 01:15:13.061
Yeah.

01:15:13.091 --> 01:15:14.561
And, uh, I was like, all right, cool.

01:15:14.561 --> 01:15:15.971
And he's like, but you gotta take care of harvest.

01:15:15.971 --> 01:15:16.931
Like, I'm hands off.

01:15:16.931 --> 01:15:19.662
We, we chop everything we have, we silage it.

01:15:19.662 --> 01:15:19.782
All

01:15:19.811 --> 01:15:20.141
right.

01:15:20.171 --> 01:15:21.162
I was like, all right, no problem.

01:15:21.671 --> 01:15:24.011
So it, you know, we waited till the last minute.

01:15:24.011 --> 01:15:25.421
We finally find this guy.

01:15:25.421 --> 01:15:29.322
I make a deal, I go down there new, it starts, it's this old boy farmer.

01:15:29.351 --> 01:15:33.881
Like, he's like, you know, retired farmer and Totally it runs.

01:15:33.881 --> 01:15:36.192
He's, you know, we fired up and, um.

01:15:36.716 --> 01:15:39.146
I was like, all right here, 2,500 bucks done.

01:15:39.926 --> 01:15:41.157
And brought the thing up here.

01:15:41.157 --> 01:15:43.721
And I show up and rob's like, what the hell is this dude?

01:15:43.721 --> 01:15:46.527
Like, how many acres do you think you have?

01:15:47.006 --> 01:15:49.976
It could take you like 45 minutes to harvest your, your corn field.

01:15:50.606 --> 01:15:53.006
And you know, it's like, oh, well someday I'll need it, you know?

01:15:53.067 --> 01:15:54.867
But, um, so we're out there.

01:15:54.867 --> 01:15:54.957
Well,

01:15:54.957 --> 01:15:56.396
plus it was only 2,500 bucks.

01:15:56.577 --> 01:15:57.176
Exactly.

01:15:57.176 --> 01:15:59.997
And he was like, wow, you got this for, and it runs, it's crazy.

01:16:00.356 --> 01:16:01.497
It runs great, honestly.

01:16:01.497 --> 01:16:04.346
Um, we, we have do a little bit little mechanics on it, but

01:16:05.127 --> 01:16:05.396
Yeah.

01:16:05.636 --> 01:16:09.327
Uh, we're coming up on our third year harvesting and, and we do about 50,000 pounds.

01:16:09.716 --> 01:16:09.837
Okay.

01:16:09.837 --> 01:16:11.337
Or so grain, uh, of corn

01:16:11.337 --> 01:16:11.487
on that.

01:16:11.487 --> 01:16:12.117
Six acres

01:16:12.327 --> 01:16:13.016
I six acres.

01:16:13.046 --> 01:16:13.377
Wow.

01:16:13.377 --> 01:16:13.436
So

01:16:13.947 --> 01:16:15.447
that's probably enough, right?

01:16:15.447 --> 01:16:15.627
That's

01:16:16.136 --> 01:16:16.497
that's a lot.

01:16:16.497 --> 01:16:16.561
It's, it's a lot.

01:16:16.567 --> 01:16:21.027
That's like a hundred and over a hundred barrels, like 105 barrels worth of bourbon.

01:16:21.537 --> 01:16:22.226
So that's plenty.

01:16:22.346 --> 01:16:22.587
I dig it.

01:16:22.587 --> 01:16:22.827
You know.

01:16:23.247 --> 01:16:26.877
Um, anyways, we're out there the first year and, and we've,

01:16:26.966 --> 01:16:31.346
so I guess we should talk about where this is right at the mouth of the Puter Canyon.

01:16:31.436 --> 01:16:31.646
Yeah.

01:16:31.652 --> 01:16:31.851
Right.

01:16:31.851 --> 01:16:34.827
So right up against the, the Colorado front range.

01:16:34.856 --> 01:16:43.527
And we need, we're not gonna, actually until this week we didn't have the ability to dry the corn in the silo.

01:16:43.527 --> 01:16:45.447
That's a new piece of year that we just got.

01:16:45.476 --> 01:16:45.806
Sweet.

01:16:45.957 --> 01:16:47.697
But, uh, um, that's important anyway, at the time, which

01:16:47.697 --> 01:16:50.997
is also re refurbished and we had to get it working.

01:16:50.997 --> 01:16:51.627
It was free.

01:16:51.627 --> 01:16:52.527
This was free though.

01:16:53.277 --> 01:16:54.146
But, uh, we have

01:16:54.716 --> 01:16:55.046
dryers

01:16:55.046 --> 01:16:55.136
now.

01:16:55.136 --> 01:16:58.407
Do you guys have investors, but they're not like Amazon level investors?

01:16:58.412 --> 01:16:58.827
No, no, no.

01:17:00.207 --> 01:17:01.016
Friends and family.

01:17:01.077 --> 01:17:01.407
Yeah.

01:17:01.407 --> 01:17:01.646
Yeah.

01:17:01.827 --> 01:17:10.737
So we're, uh, you know, so we didn't have the ability to dry the grain in the silo, so we needed it to, to dry in the field, which meant that we had.

01:17:11.471 --> 01:17:16.362
Probably the last field standing in that area.

01:17:16.362 --> 01:17:19.212
And if you know that area, there's some black bear there.

01:17:19.391 --> 01:17:22.091
And uh, so we became like, the Turkey

01:17:22.096 --> 01:17:22.377
deer

01:17:22.676 --> 01:17:26.051
became like, for, for all you're like a plot, all the wildlife, you're like a

01:17:26.051 --> 01:17:26.771
food plot

01:17:26.771 --> 01:17:31.002
basically was, this was like the pre hibernation, any bear score

01:17:31.721 --> 01:17:32.471
score.

01:17:32.532 --> 01:17:40.601
So we get out there to start, uh, we get out there to start harvesting or I went, I went out there to check, uh, check moisture levels and let the dog out.

01:17:40.662 --> 01:17:47.457
And you know, we're walking into the field and all of a sudden bear, bear, bear bears, you know, everything.

01:17:47.862 --> 01:17:52.811
And when we went out to harvest, it was, it was just that, you know, fire up the combine and disturbed them.

01:17:52.811 --> 01:17:54.252
They had built a whole

01:17:54.521 --> 01:17:54.942
nest.

01:17:55.301 --> 01:17:56.832
They were haing in the corn.

01:17:56.921 --> 01:17:58.692
It probably harvested it very quickly too.

01:17:58.692 --> 01:18:00.612
'cause a lot of it had been taken already.

01:18:01.002 --> 01:18:01.377
Yeah, right.

01:18:01.856 --> 01:18:04.002
I I bet we lost 10% of our yield at

01:18:04.002 --> 01:18:04.301
least.

01:18:04.301 --> 01:18:04.421
Yeah.

01:18:04.421 --> 01:18:05.112
I don't doubt it.

01:18:05.112 --> 01:18:05.322
So

01:18:05.351 --> 01:18:06.462
this seems a little bit better though.

01:18:06.492 --> 01:18:09.101
It seems like the, the bear aren't out there this year as much.

01:18:09.641 --> 01:18:11.292
Uh, maybe we spooked him off with the combine.

01:18:11.296 --> 01:18:11.617
It might

01:18:11.617 --> 01:18:11.936
have happened.

01:18:11.936 --> 01:18:11.976
It might have happened

01:18:12.582 --> 01:18:14.801
actually last year when we were out, uh, harvesting.

01:18:14.801 --> 01:18:18.551
We were all, um, we like to have all the families come out and the kids love it.

01:18:18.551 --> 01:18:26.532
You know, we have a bunch of young kids in, in this distillery crew and, um, they bring our kids out and I let'em ride in the combine with me and stuff.

01:18:26.532 --> 01:18:29.742
And, and our, our, uh, our Paul, our, our mom takes

01:18:29.742 --> 01:18:30.551
me back to my youth.

01:18:30.551 --> 01:18:30.912
Really?

01:18:31.242 --> 01:18:31.841
Paul Fran.

01:18:31.846 --> 01:18:42.817
And, and, and, uh, Bree are Paul's our Malthouse manager, and him and b Brie were like walking with their two boys and all of a sudden I see'em run back and there's these a mom bear and her two cubs come running out the same, we're out here.

01:18:43.841 --> 01:18:50.652
It's like everyone's staying this side of the field, you know, like, but yeah, so we like to keep it local and, and honestly, it's, it's.

01:18:51.612 --> 01:18:53.591
It's being connected with the,

01:18:53.742 --> 01:18:56.292
the real people, with the real region, the local community

01:18:56.381 --> 01:18:58.697
that and, and your grain like, you know Yeah.

01:18:58.811 --> 01:18:59.981
The finished product.

01:18:59.981 --> 01:19:06.881
When you taste this, I can taste, you know, the, the hard work, the effort that we put in the terroir, this region.

01:19:07.152 --> 01:19:07.332
Yeah.

01:19:07.362 --> 01:19:09.162
And, you know, it's really a, a skill.

01:19:09.162 --> 01:19:09.372
Terrible.

01:19:10.542 --> 01:19:10.872
It's like,

01:19:10.966 --> 01:19:11.256
yeah.

01:19:11.261 --> 01:19:11.442
Yeah.

01:19:11.442 --> 01:19:12.011
That's the thing.

01:19:12.192 --> 01:19:17.442
Oh, wait, and that, that bottle that you're holding, that's the one thing I really love about what producing is.

01:19:17.442 --> 01:19:27.551
The fact that we're growing, growing, growing grains, then we're malting'em ourselves, then we're, you know, we've got our, our hands on all the levers.

01:19:27.851 --> 01:19:27.912
Yeah.

01:19:27.917 --> 01:19:30.221
And, and the end product is something unique.

01:19:30.221 --> 01:19:32.231
It's, it's, uh, it doesn't taste like Yeah.

01:19:32.261 --> 01:19:35.532
Worthy of valuing for sure.

01:19:35.561 --> 01:19:35.622
Yeah.

01:19:35.622 --> 01:19:43.542
And, and the entrepreneur, you know, is that you need to move booze a lot faster than the seed and spirit brand.

01:19:43.542 --> 01:19:45.042
Fore grain bourbon is gonna do

01:19:45.551 --> 01:19:45.612
it.

01:19:45.612 --> 01:19:45.971
Exactly.

01:19:46.032 --> 01:19:47.832
Um, and so I appreciate that a lot.

01:19:48.402 --> 01:19:48.702
Um.

01:19:49.466 --> 01:19:52.676
We're gonna skip a couple things right now.

01:19:52.676 --> 01:19:58.827
I'm going to invite both of you back individually on the local experience,

01:19:59.252 --> 01:19:59.542
okay?

01:19:59.546 --> 01:19:59.577
Okay.

01:19:59.846 --> 01:20:02.516
Um, because we haven't gone in the time machine.

01:20:02.516 --> 01:20:08.877
You're a Nebraska farm kid that turned into a music industry lawyer and did a bunch of other crazy shit.

01:20:09.596 --> 01:20:10.856
You're, I don't even know.

01:20:10.917 --> 01:20:11.817
Where'd you grow up?

01:20:12.282 --> 01:20:12.851
Mount jwt.

01:20:12.851 --> 01:20:13.481
Pennsylvania.

01:20:13.601 --> 01:20:14.381
Pennsylvania, yeah.

01:20:14.381 --> 01:20:14.952
Population

01:20:14.952 --> 01:20:15.521
700.

01:20:15.521 --> 01:20:17.292
The Kentucky part of Pennsylvania is what?

01:20:17.292 --> 01:20:17.712
I remember

01:20:17.712 --> 01:20:17.771
it.

01:20:17.771 --> 01:20:18.641
Kentucky Deep in it.

01:20:18.971 --> 01:20:19.271
Right.

01:20:19.692 --> 01:20:22.271
And so I don't know anything about that, but we just don't have time.

01:20:22.931 --> 01:20:27.521
And so we're gonna close this one out with the Loco Experience Challenge.

01:20:27.521 --> 01:20:29.292
Well, it's been a hell of a whatever, two

01:20:29.292 --> 01:20:29.556
hours, hours.

01:20:29.832 --> 01:20:30.612
No, we're not done yet.

01:20:30.761 --> 01:20:31.212
Oh shit.

01:20:31.242 --> 01:20:31.481
Yeah.

01:20:31.481 --> 01:20:33.277
This is, we're just going into the final segment.

01:20:33.277 --> 01:20:33.582
Ire closing it up.

01:20:33.582 --> 01:20:36.072
No, but we're skipping a bunch of stuff that we normally do.

01:20:36.072 --> 01:20:40.992
We get to know, ah, where you came from, how you became entrepreneurial, why you wanted to

01:20:41.502 --> 01:20:41.832
Gotcha.

01:20:41.862 --> 01:20:46.002
Become a lawyer, become a distiller or an event guy or

01:20:46.212 --> 01:20:46.676
culinary industry

01:20:46.817 --> 01:20:47.317
before that.

01:20:47.506 --> 01:20:47.796
Yeah.

01:20:47.917 --> 01:20:48.582
Culinary industry.

01:20:48.582 --> 01:20:48.636
Went to

01:20:48.716 --> 01:20:48.756
culinary.

01:20:49.002 --> 01:20:49.721
Went to culinary school.

01:20:49.752 --> 01:20:49.992
Yeah.

01:20:50.021 --> 01:20:50.622
Outta high school.

01:20:50.652 --> 01:20:52.872
You probably think you're a better cook than I'm, and you're probably right.

01:20:53.381 --> 01:20:54.162
Abby would agree.

01:20:54.551 --> 01:20:55.152
Really?

01:20:55.362 --> 01:20:55.662
Yeah.

01:20:55.721 --> 01:20:56.322
100%.

01:20:56.532 --> 01:20:57.162
Whatever.

01:20:57.192 --> 01:20:58.391
She hasn't cooked since she met me.

01:20:59.261 --> 01:21:01.596
Well, dinner with my wife, but like Let's do a Cookoff.

01:21:01.841 --> 01:21:02.436
Let's have a Cookoff.

01:21:02.532 --> 01:21:03.372
We can have a Cookoff.

01:21:03.402 --> 01:21:04.002
Yeah, let's do

01:21:04.002 --> 01:21:04.212
it.

01:21:04.301 --> 01:21:04.601
Alright.

01:21:04.601 --> 01:21:07.631
Well the ladies will, after I beat you in the local experience off.

01:21:08.202 --> 01:21:11.157
Then, you know, you can get some cred back on the, on the Cookoff.

01:21:11.157 --> 01:21:11.351
The Cookoff.

01:21:12.492 --> 01:21:13.391
I'm just gonna serve oyster,

01:21:13.782 --> 01:21:16.391
so that's cheating.

01:21:17.082 --> 01:21:20.981
Like I'll just serve filet mignon with, you know, bacon.

01:21:21.492 --> 01:21:33.221
Um, but now because we've been drinking and it's gonna be fun, um, we're going to do the, the Loco Experience Challenge.

01:21:33.671 --> 01:21:36.372
So the Loco experience is the podcast name, obviously.

01:21:36.372 --> 01:21:39.162
And so the craziest experience you're willing to share.

01:22:23.096 --> 01:22:23.966
There's three of us.

01:22:24.417 --> 01:22:33.386
It's a nice little one-on-one, OnOne on Challenge, and a Ava will be our judge of who tells the craziest story.

01:22:34.197 --> 01:22:35.817
And I will be the last story.

01:22:35.877 --> 01:22:38.396
Yeah, because it's my podcast.

01:22:38.516 --> 01:22:39.266
You ain't do what I want.

01:22:39.266 --> 01:22:40.167
I can do what I want.

01:22:41.277 --> 01:22:41.636
Bitches.

01:22:41.636 --> 01:22:41.782
Yeah, bitches.

01:22:42.806 --> 01:22:43.742
I wish you could there.

01:22:44.322 --> 01:22:45.056
Um, yeah.

01:22:45.296 --> 01:22:45.987
Oh damn.

01:22:45.987 --> 01:22:46.346
You're a good

01:22:46.676 --> 01:22:46.707
snacker.

01:22:46.707 --> 01:22:47.037
I know.

01:22:47.037 --> 01:22:47.907
I got some sass in me.

01:22:48.056 --> 01:22:48.596
Yeah.

01:22:48.777 --> 01:22:48.896
Mm-hmm.

01:22:50.006 --> 01:22:55.396
Um, and uh, and yeah, we'll just close it with that and then like.

01:22:56.412 --> 01:22:57.072
See you next time.

01:22:57.101 --> 01:23:08.442
'cause like, I wanna totally spend two hours with Jess learning about like the actual, like the posers and who's not a poser in the music industry over the last 25 years and stuff.

01:23:08.801 --> 01:23:10.091
He knows all that shit.

01:23:10.122 --> 01:23:11.261
I'm not much of a gossip.

01:23:11.261 --> 01:23:12.226
You're not gonna get a Yeah,

01:23:13.662 --> 01:23:13.841
he's

01:23:13.841 --> 01:23:14.261
a lawyer.

01:23:14.261 --> 01:23:17.231
Like it's a tight, most of the things I know are privileged.

01:23:17.442 --> 01:23:17.742
I'm trying.

01:23:17.742 --> 01:23:20.171
I'll try and come up with something for you though, so.

01:23:21.761 --> 01:23:22.721
Well, we'll see how it goes.

01:23:23.112 --> 01:23:27.912
Maybe I'll have you and Abby back and Jess is just gonna have to like, sit on the sidelines and be cool.

01:23:27.912 --> 01:23:30.431
Well, we have a, we have a really fun, uh, project coming up.

01:23:30.612 --> 01:23:30.792
Oh yeah.

01:23:30.822 --> 01:23:33.311
In Fort Collins, a new farm that, uh, we just purchased.

01:23:33.311 --> 01:23:37.931
Uh, we bought the, the old Hope Farms for locals, uh, um, hope Farms.

01:23:37.962 --> 01:23:43.841
Well, it was, uh, cultivating hope out on North Shields, uh, big, beautiful property just over the river heading north.

01:23:43.841 --> 01:23:44.231
Oh, okay.

01:23:44.532 --> 01:23:47.801
So is that a future, is that potentially your dream location or is

01:23:47.801 --> 01:23:48.582
that just We, we live there right now.

01:23:48.582 --> 01:23:49.391
It is our dream.

01:23:49.721 --> 01:23:49.841
Oh.

01:23:49.841 --> 01:23:53.082
But we are launching a, um, we have a couple farms.

01:23:53.082 --> 01:23:54.252
She has a, um.

01:23:54.596 --> 01:23:57.537
Uh, flower, uh, uh, rough cut flower coat.

01:23:57.567 --> 01:23:57.627
You

01:23:57.627 --> 01:23:58.947
guys moved down from the canyon?

01:23:59.186 --> 01:24:01.436
We are no longer Canyon boys.

01:24:01.617 --> 01:24:01.707
What?

01:24:01.707 --> 01:24:01.886
Yeah.

01:24:01.947 --> 01:24:02.577
I don't even, I,

01:24:03.027 --> 01:24:04.317
in May, may, we moved in.

01:24:04.317 --> 01:24:05.817
So we're excited about that project.

01:24:06.027 --> 01:24:06.266
Okay.

01:24:06.266 --> 01:24:07.497
So that's something that's really great for us.

01:24:07.497 --> 01:24:10.886
And, and, um, yeah, we'd love to sit down and chat with you about all the things.

01:24:10.886 --> 01:24:11.006
We

01:24:11.006 --> 01:24:11.127
have a

01:24:11.127 --> 01:24:11.606
lot, a lot

01:24:11.606 --> 01:24:11.817
going on.

01:24:11.817 --> 01:24:13.106
Well, Abby's got a lot going on.

01:24:13.106 --> 01:24:15.926
She's doing a whole life change thing too that we'll talk about soon.

01:24:16.256 --> 01:24:16.707
Exactly.

01:24:16.766 --> 01:24:20.006
Um, and that's not the point.

01:24:20.516 --> 01:24:21.237
The point is

01:24:21.356 --> 01:24:23.037
I was trying to divert from the crazy story.

01:24:23.037 --> 01:24:23.801
The point is, I'm trying

01:24:23.801 --> 01:24:23.841
to

01:24:23.841 --> 01:24:24.537
think of one real quick.

01:24:24.777 --> 01:24:25.481
Well, the point is I don't

01:24:25.481 --> 01:24:26.426
think mine's crazy enough.

01:24:26.936 --> 01:24:27.657
You don't think so?

01:24:27.657 --> 01:24:27.896
Well, let's

01:24:27.896 --> 01:24:28.287
find out.

01:24:28.407 --> 01:24:31.556
Well, yeah, we see it's a challenge and Ava's our judge.

01:24:31.556 --> 01:24:34.587
But before we do that, I'm gonna pour from the infinity bottle.

01:24:34.796 --> 01:24:35.337
Ooh, I like that.

01:24:35.457 --> 01:24:37.287
Um, is your, yeah.

01:24:37.287 --> 01:24:37.766
You wanna I'll finish.

01:24:37.766 --> 01:24:38.337
Finish your glass.

01:24:40.856 --> 01:24:41.667
You two, Jess.

01:24:41.667 --> 01:24:43.287
We're all walking home from here.

01:24:44.527 --> 01:24:44.617
This.

01:24:44.622 --> 01:24:57.216
So the infinity glass is, um, what I assume is every single person that's come through here with a bottle of whiskey, uh, puts it into this, the canter.

01:24:57.367 --> 01:24:58.957
And we've done four of ours.

01:24:58.957 --> 01:24:59.287
So

01:24:59.287 --> 01:25:01.296
there's a lot of tequila, there's a lot of rye whiskey.

01:25:01.296 --> 01:25:02.106
There's a lot of bourbon.

01:25:02.796 --> 01:25:03.606
I think that's all.

01:25:03.817 --> 01:25:04.837
And a little bit of whi cow.

01:25:05.021 --> 01:25:06.006
And a little bit of whi cow.

01:25:06.396 --> 01:25:06.546
Yep.

01:25:07.926 --> 01:25:08.737
Ooh, that's a lot.

01:25:09.311 --> 01:25:09.601
Yeah.

01:25:10.032 --> 01:25:10.962
Like you, some of that.

01:25:11.256 --> 01:25:11.827
Yeah, please.

01:25:12.216 --> 01:25:12.907
You don't need all that.

01:25:15.756 --> 01:25:16.146
All right.

01:25:16.266 --> 01:25:16.896
The splash.

01:25:18.756 --> 01:25:18.877
All

01:25:18.877 --> 01:25:19.027
right.

01:25:19.027 --> 01:25:19.837
No, this has been fun.

01:25:19.837 --> 01:25:20.856
Thanks for having us on.

01:25:20.856 --> 01:25:25.747
We're, we're grateful to, to get our voice out and tell the story, and it's been a lot of fun.

01:25:25.747 --> 01:25:27.756
This is, uh, the third podcast I've been on.

01:25:27.756 --> 01:25:29.016
I don't know how many, how many you been on, Jess?

01:25:29.046 --> 01:25:29.886
This is the Drunkest.

01:25:29.886 --> 01:25:31.176
I've been on a podcast in a while.

01:25:31.176 --> 01:25:31.867
Really Sure.

01:25:31.867 --> 01:25:32.046
For sure.

01:25:32.856 --> 01:25:32.976
You're

01:25:32.976 --> 01:25:33.817
holding it together so

01:25:33.817 --> 01:25:33.907
long.

01:25:33.907 --> 01:25:36.337
No, I, I've, well, I'm good at it.

01:25:36.997 --> 01:25:44.976
Um, but yeah, I've been, I've been slurry before and I do need to go meet my friends for dinner, which I'm walking to, just so you know, John Law.

01:25:45.426 --> 01:25:47.917
Um, so who wants to start the Loco experience?

01:25:48.127 --> 01:25:53.506
So this is the craziest, exper, craziest experience that you're willing to share.

01:25:53.506 --> 01:25:53.742
First.

01:25:53.742 --> 01:25:53.902
First,

01:25:53.902 --> 01:25:54.381
let's cheer you

01:25:54.381 --> 01:25:54.862
Infinity.

01:25:54.862 --> 01:25:55.002
First, let's Cheers.

01:25:55.296 --> 01:25:55.596
Yes.

01:25:55.601 --> 01:25:59.827
The infin to the Infinity bottle and tasting notes.

01:26:01.596 --> 01:26:01.926
So.

01:26:03.082 --> 01:26:03.742
I'll do that too.

01:26:03.771 --> 01:26:05.452
On the nose it smells complex.

01:26:06.957 --> 01:26:07.617
It smells,

01:26:08.782 --> 01:26:10.372
it's like a danger hole.

01:26:11.362 --> 01:26:15.261
What do they call the thing at the bar when they dump like the empty beers in and then,

01:26:16.162 --> 01:26:17.271
but that's disgusting.

01:26:17.271 --> 01:26:19.942
Like this is a bunch of like mid shelf and high shelf.

01:26:19.942 --> 01:26:21.051
The bar mat stuff.

01:26:21.112 --> 01:26:21.442
Yeah,

01:26:21.502 --> 01:26:21.712
yeah.

01:26:22.136 --> 01:26:22.617
What is that?

01:26:24.681 --> 01:26:26.601
You're comparing this to a Barba shot?

01:26:26.601 --> 01:26:26.931
I haven't even

01:26:26.931 --> 01:26:27.381
tried it yet.

01:26:28.072 --> 01:26:28.792
I didn't drink it.

01:26:28.792 --> 01:26:32.631
I'm just saying it's kind of like that, but like classy version of that.

01:26:33.261 --> 01:26:35.061
It is a classy version of that basically.

01:26:35.572 --> 01:26:36.171
It's not bad.

01:26:36.231 --> 01:26:37.311
No, it's not bad at all.

01:26:39.471 --> 01:26:40.462
There's gin in it, right?

01:26:40.731 --> 01:26:41.662
There's a little bit of gin.

01:26:41.662 --> 01:26:41.752
Yeah.

01:26:42.862 --> 01:26:42.952
I

01:26:42.952 --> 01:26:43.282
can tell

01:26:44.002 --> 01:26:46.192
there's just one weed ram of gin.

01:26:46.641 --> 01:26:48.771
One from Mob Mountain Distillery.

01:26:48.832 --> 01:26:51.176
'cause I like their whiskey a lot, so I put a little gin in there.

01:26:51.181 --> 01:26:51.442
Yeah,

01:26:51.532 --> 01:26:52.431
shout out to those guys.

01:26:52.431 --> 01:26:52.942
That's funny.

01:26:52.942 --> 01:26:54.442
It literally, probably.

01:26:56.061 --> 01:26:57.622
6% gin.

01:26:59.511 --> 01:27:00.292
And you found it.

01:27:00.351 --> 01:27:01.221
I found it right away.

01:27:02.332 --> 01:27:02.362
Ah.

01:27:02.362 --> 01:27:02.452
You

01:27:02.452 --> 01:27:04.942
know, and now that you mention that it's mob, I can taste the mob gin.

01:27:05.002 --> 01:27:05.242
Yeah.

01:27:05.631 --> 01:27:05.962
Yeah.

01:27:11.002 --> 01:27:11.391
All right, well

01:27:11.391 --> 01:27:11.452
I'll

01:27:11.721 --> 01:27:13.011
kick us off with the story.

01:27:13.221 --> 01:27:13.641
Okay.

01:27:13.792 --> 01:27:14.122
Alright.

01:27:16.042 --> 01:27:16.402
All right.

01:27:16.612 --> 01:27:22.101
So this was 10 years ago, 2014, I believe.

01:27:22.101 --> 01:27:23.421
We're in Las Vegas.

01:27:23.962 --> 01:27:24.261
Okay.

01:27:24.261 --> 01:27:25.641
And, uh, it's for a fish concert.

01:27:26.122 --> 01:27:27.021
It's a Halloween run.

01:27:27.261 --> 01:27:27.561
All right.

01:27:27.652 --> 01:27:37.162
And, um, we fly in and, uh, Justin and some of our friends have a place right above the MGM, which is where the concert was at.

01:27:37.167 --> 01:27:37.447
Yeah,

01:27:37.596 --> 01:27:38.091
yeah, yeah.

01:27:38.091 --> 01:27:45.471
And, um, so we, you know, get settled in, get in some costumes and, you know, pregame a little bit and head up to their room and we're all chilling.

01:27:45.471 --> 01:27:48.381
And Jess comes outta the ba, he's like in the bathroom for a while.

01:27:48.787 --> 01:27:52.511
Putting on his makeup or something, you know, he comes out and he is like, in this double costume, you know, I'm like, what?

01:27:52.596 --> 01:27:53.436
What the fuck's going on here?

01:27:53.436 --> 01:27:53.527
You

01:27:53.527 --> 01:27:53.646
know?

01:27:53.646 --> 01:27:54.067
Oh, I like it.

01:27:54.516 --> 01:28:02.317
So, um, I can already tell this isn't gonna be like a crazy story, but it's, it's just a fun recap of like what we're doing.

01:28:02.527 --> 01:28:13.176
Anyways, GREs Grease comes out and he's like, Hey, you know, I'm, I'm Lucifer, and I'm, I have these, uh, covenants, uh, these legal documents that'll sell your soul to the devil.

01:28:13.356 --> 01:28:13.506
Oh,

01:28:13.506 --> 01:28:13.896
shit.

01:28:14.497 --> 01:28:14.947
Lucifer's lawyer

01:28:14.947 --> 01:28:15.952
was, yeah, I was Lucifer's lawyer.

01:28:16.032 --> 01:28:16.627
Lucifer's lawyer.

01:28:16.896 --> 01:28:17.676
Oh, devil's lawyer.

01:28:17.681 --> 01:28:18.877
I was like, devil's advocate.

01:28:19.027 --> 01:28:19.296
Yeah.

01:28:19.657 --> 01:28:20.436
Well, I hate to say it,

01:28:20.436 --> 01:28:22.356
but, and people want to make a deal with the devil.

01:28:22.417 --> 01:28:23.136
I was there to the

01:28:23.407 --> 01:28:24.006
Yes.

01:28:24.127 --> 01:28:26.796
Well, and like all the, the Hollywood people, go ahead.

01:28:26.827 --> 01:28:27.306
No, no.

01:28:27.306 --> 01:28:27.671
All the Hollywood

01:28:27.671 --> 01:28:30.546
people, well, Hollywood, Hollywood people are like, oh, do you wanna.

01:28:30.952 --> 01:28:35.601
Fuck this famous person here, sign this non-disclosure agreement.

01:28:36.171 --> 01:28:37.851
That's not where I was going with this, this person.

01:28:38.032 --> 01:28:42.231
But I mean, that's a crazy thing, but it's like Lucifer's lawyer, almost like those people.

01:28:42.412 --> 01:28:45.921
So it was a blank document where I could just, I could put in whatever I want, you know?

01:28:45.952 --> 01:28:51.712
So of course we were, you know, this is what, seven years before we decided to launch the distillery.

01:28:51.712 --> 01:28:59.662
So I was like, I want to, you know, the biggest, the best, the highest grossing or whatever producing the best juice, uh, distillery in the world.

01:28:59.662 --> 01:28:59.811
You were

01:28:59.902 --> 01:29:00.532
dreaming already?

01:29:01.341 --> 01:29:03.561
Yeah, for like 15 years I've been on this project.

01:29:03.771 --> 01:29:10.341
Um, so anyways, Greece is like, and draws up the document, signs it or I sign it.

01:29:10.462 --> 01:29:10.551
You

01:29:10.551 --> 01:29:11.306
sold your soul to the devil.

01:29:12.862 --> 01:29:15.681
Yeah, the Jess, which is a good, I think I, it was a

01:29:15.681 --> 01:29:16.521
Halloween costume.

01:29:16.521 --> 01:29:16.881
I don't

01:29:16.942 --> 01:29:17.242
actually

01:29:17.931 --> 01:29:17.962
represen.

01:29:17.962 --> 01:29:18.591
I know you know the devil,

01:29:18.591 --> 01:29:18.921
so

01:29:19.011 --> 01:29:19.612
maybe I could be,

01:29:19.612 --> 01:29:20.747
but you were willing to do so.

01:29:21.186 --> 01:29:22.106
I was totally willing to, to do so.

01:29:23.067 --> 01:29:27.891
I was, this was before Abby came into your life, I assume, because if you would sell your soul to the devil,

01:29:27.891 --> 01:29:30.921
she would probably still be like, Hey, Joel, what are you, what are you even thinking?

01:29:31.011 --> 01:29:32.692
So do you think your soul is sold?

01:29:33.202 --> 01:29:33.471
No.

01:29:33.471 --> 01:29:34.011
I feel pretty.

01:29:34.492 --> 01:29:38.212
I'm, I'm not baptized anyways, so currently I, my, my, I'm going to hell anyway.

01:29:38.212 --> 01:29:38.421
It's under

01:29:38.421 --> 01:29:38.841
question.

01:29:38.841 --> 01:29:38.962
You're

01:29:38.962 --> 01:29:38.992
a

01:29:38.992 --> 01:29:41.481
free, well do you, what do I, what do I have to worry about?

01:29:41.481 --> 01:29:42.891
Do you think baptism is what saves you?

01:29:43.971 --> 01:29:44.721
Obviously not.

01:29:46.131 --> 01:29:49.822
At least not in my, and my parents didn't either, but I won't, I don't wanna get into religion, but

01:29:49.851 --> 01:29:50.481
we don't need to right

01:29:50.511 --> 01:29:50.631
now.

01:29:50.631 --> 01:29:52.072
I wasn't worried about my soul because we can a

01:29:52.072 --> 01:29:52.641
one-on one,

01:29:52.792 --> 01:29:53.271
you know?

01:29:53.271 --> 01:29:53.692
Yeah.

01:29:53.692 --> 01:29:55.702
As, as it as it may be.

01:29:55.731 --> 01:29:57.742
Um, my soul Abby's on project already going to hell.

01:29:57.742 --> 01:30:02.931
Abby's on my project list for converting to a Christian person anyway, just so you know.

01:30:02.931 --> 01:30:03.891
I think she's already Christian.

01:30:04.311 --> 01:30:04.641
You think

01:30:04.641 --> 01:30:04.702
so?

01:30:04.702 --> 01:30:04.747
Or no?

01:30:04.747 --> 01:30:05.667
No, I don't

01:30:05.667 --> 01:30:05.867
wanna get into

01:30:05.867 --> 01:30:06.146
that anyway.

01:30:06.322 --> 01:30:09.082
But she was gonna send her kids to a Christian school to be like.

01:30:09.667 --> 01:30:10.327
Fuck you guys.

01:30:10.327 --> 01:30:11.737
I'm not vaccinating my kids.

01:30:12.426 --> 01:30:14.407
Yeah, I'll send her to a Christian school instead.

01:30:14.676 --> 01:30:15.546
We're getting off topic.

01:30:15.546 --> 01:30:15.966
I digress.

01:30:16.296 --> 01:30:18.846
But, and not to tell Abby's stories, but she wouldn't mind.

01:30:19.987 --> 01:30:21.006
She went way over that.

01:30:21.006 --> 01:30:21.127
Let's

01:30:21.127 --> 01:30:22.356
leave the Christian school and getting

01:30:22.747 --> 01:30:23.676
back to Las Vegas.

01:30:23.707 --> 01:30:25.567
So we got it framed to distillery, back to Las

01:30:25.567 --> 01:30:26.016
Vegas

01:30:26.106 --> 01:30:26.377
next.

01:30:26.377 --> 01:30:28.237
This is what happens when you to business.

01:30:28.237 --> 01:30:33.367
Uh, doc documents is our, our covet with the Lucifer's lawyer.

01:30:33.426 --> 01:30:38.497
And, um, I guess that's my story, which isn't a great story.

01:30:38.502 --> 01:30:39.216
I don't, I guess that's a better one.

01:30:39.337 --> 01:30:44.886
I don't wanna get too, I don't, I'm like kinda scared to tell some, like, real stories because I, you know what I mean?

01:30:44.886 --> 01:30:47.077
Like, I got some real somebody.

01:30:47.197 --> 01:30:48.337
I got some real crazy shit.

01:30:48.561 --> 01:30:48.841
Shit.

01:30:48.846 --> 01:30:48.856
Yeah.

01:30:48.856 --> 01:30:49.322
Well, not Jar,

01:30:49.327 --> 01:30:51.877
like do you kill any animals or anything or?

01:30:51.997 --> 01:30:52.747
I've been a hunter.

01:30:53.646 --> 01:30:53.917
Okay.

01:30:54.186 --> 01:30:54.337
Hunter.

01:30:54.367 --> 01:30:59.046
But not like your family pets or your neighbor's family, pets or anything?

01:30:59.046 --> 01:30:59.527
Haven't I haven't, like

01:30:59.617 --> 01:31:00.096
nothing weird

01:31:00.096 --> 01:31:04.837
like that demonically, like, I know I haven't like killed, you know, squirrels for the sake of killing them and

01:31:05.046 --> 01:31:05.466
pulling their tail off.

01:31:05.466 --> 01:31:07.362
Maybe ask you a quick question like.

01:31:08.662 --> 01:31:13.402
Are you willing to share the thing that you're most ashamed of having done?

01:31:16.612 --> 01:31:18.981
Um, I'd have to think about it.

01:31:18.981 --> 01:31:21.292
Come back to me on, uh, after Grease and you go,

01:31:21.591 --> 01:31:21.771
okay.

01:31:21.891 --> 01:31:22.641
And I'll share it.

01:31:22.641 --> 01:31:22.881
Yeah.

01:31:22.912 --> 01:31:23.631
Maybe you're

01:31:23.631 --> 01:31:23.872
pretty

01:31:23.872 --> 01:31:24.261
open.

01:31:24.351 --> 01:31:27.051
I'm an open book, but I just don't want, like, we're, we're not a podcast.

01:31:27.051 --> 01:31:27.381
So like

01:31:27.381 --> 01:31:27.712
Right.

01:31:28.011 --> 01:31:30.891
There's something you don't wanna, some things that are between Grease and I.

01:31:30.891 --> 01:31:30.952
Yeah.

01:31:31.256 --> 01:31:31.417
Yeah.

01:31:31.671 --> 01:31:32.122
Understood.

01:31:32.931 --> 01:31:33.742
Are you guys lovers

01:31:34.221 --> 01:31:34.601
before you As lawyer?

01:31:34.641 --> 01:31:35.631
As my lawyer, he

01:31:35.631 --> 01:31:36.777
would saying, Joel, you're not Joel.

01:31:36.782 --> 01:31:36.801
Don't

01:31:36.801 --> 01:31:37.072
talk

01:31:37.072 --> 01:31:37.402
about that.

01:31:37.402 --> 01:31:37.521
Joel.

01:31:37.521 --> 01:31:37.936
Some weird like that.

01:31:38.212 --> 01:31:38.811
I've never been a couple.

01:31:38.872 --> 01:31:42.921
He's got a beautiful, uh, soon to be wife, uh, Steph.

01:31:42.952 --> 01:31:43.521
Shout step.

01:31:43.521 --> 01:31:43.761
Really?

01:31:43.761 --> 01:31:44.122
What's up?

01:31:44.181 --> 01:31:46.192
Are you, have you been a bachelor most of your life?

01:31:46.282 --> 01:31:50.332
I've been a, I've been a, a pretty much lifelong bachelor.

01:31:50.332 --> 01:31:51.681
I, so in, in

01:31:51.681 --> 01:31:52.372
Bachelor?

01:31:52.881 --> 01:31:53.002
Yeah.

01:31:53.032 --> 01:31:53.242
Or

01:31:53.247 --> 01:31:53.417
yeah.

01:31:53.936 --> 01:31:54.337
I dunno.

01:31:54.337 --> 01:31:54.356
I dunno.

01:31:55.221 --> 01:31:55.971
Bachelor, I guess.

01:31:55.971 --> 01:31:56.122
Yeah.

01:31:56.212 --> 01:31:56.537
I dunno.

01:31:56.726 --> 01:31:57.016
Yeah.

01:31:57.412 --> 01:31:57.952
Uh.

01:31:58.341 --> 01:32:01.162
There was, uh, there was one that got away in college.

01:32:01.162 --> 01:32:01.192
Okay.

01:32:01.192 --> 01:32:02.152
And I kind of kept

01:32:02.152 --> 01:32:02.542
Wow.

01:32:02.692 --> 01:32:05.061
Kept waiting to find someone that made me, and you just never really

01:32:05.181 --> 01:32:06.171
found the right,

01:32:06.171 --> 01:32:09.981
made me person for one time feel the way that she made me feel.

01:32:09.981 --> 01:32:10.311
And,

01:32:10.822 --> 01:32:11.391
which is, what

01:32:11.636 --> 01:32:11.877
can I ask?

01:32:12.292 --> 01:32:12.591
As it

01:32:12.591 --> 01:32:17.212
turns out, like for the women out there listening, what, what is that made you feel?

01:32:17.242 --> 01:32:20.421
Things that for a, I mean, you're over 40.

01:32:20.421 --> 01:32:20.511
She,

01:32:20.662 --> 01:32:21.021
yeah.

01:32:21.027 --> 01:32:22.131
Like, like, was it

01:32:22.131 --> 01:32:22.671
as of yesterday?

01:32:22.671 --> 01:32:23.902
Well, over 40, so,

01:32:24.051 --> 01:32:24.561
okay.

01:32:24.561 --> 01:32:24.891
Yeah.

01:32:24.896 --> 01:32:26.122
I'm, I'm, I'm 51.

01:32:26.181 --> 01:32:27.351
I'm the same age, basically.

01:32:27.801 --> 01:32:30.082
So, what was it, can I ask just outta curiosity?

01:32:30.112 --> 01:32:35.692
Uh, uh, I, for, for, uh, one, she's, she's amazing.

01:32:35.692 --> 01:32:36.591
She's, uh, she is amazing.

01:32:36.591 --> 01:32:37.162
I can attest

01:32:37.162 --> 01:32:37.462
to that.

01:32:37.466 --> 01:32:37.497
Yeah.

01:32:37.612 --> 01:32:38.091
She is.

01:32:38.122 --> 01:32:38.542
Uh, you wanna give

01:32:38.577 --> 01:32:38.931
her her name?

01:32:39.322 --> 01:32:40.131
Her name's Stephanie.

01:32:40.402 --> 01:32:40.971
Hey Stephanie.

01:32:41.452 --> 01:32:44.242
And she's, she's, uh, Jess thinks you're cool.

01:32:44.242 --> 01:32:44.542
Yeah.

01:32:44.601 --> 01:32:44.841
Yeah.

01:32:44.872 --> 01:32:45.832
Like, enough to marry,

01:32:45.832 --> 01:32:46.192
she's.

01:32:46.612 --> 01:32:47.452
Clever.

01:32:47.452 --> 01:32:48.622
She's funny.

01:32:48.622 --> 01:32:50.091
She's beautiful.

01:32:50.122 --> 01:32:50.662
Uh,

01:32:51.082 --> 01:32:52.011
way out of his league.

01:32:52.011 --> 01:32:52.402
She's Yeah.

01:32:52.431 --> 01:32:52.792
Right.

01:32:52.792 --> 01:32:53.782
I haven't outta my league.

01:32:53.782 --> 01:32:54.952
He has way outta his league.

01:32:54.952 --> 01:32:55.221
More

01:32:55.221 --> 01:32:56.091
outta his league.

01:32:56.481 --> 01:32:56.662
We're both

01:32:56.662 --> 01:32:57.231
humble in our

01:32:58.131 --> 01:32:59.332
relationship to some extent.

01:32:59.332 --> 01:33:02.992
Part of it is too, we, we just, um, you know, you

01:33:02.992 --> 01:33:03.561
just jive.

01:33:03.622 --> 01:33:04.282
We just jive.

01:33:04.282 --> 01:33:04.431
Yeah.

01:33:04.431 --> 01:33:04.582
There

01:33:04.582 --> 01:33:06.801
isn't like a, we, uh, isn't like a point

01:33:06.801 --> 01:33:07.162
scale.

01:33:07.162 --> 01:33:07.702
It's like a who

01:33:07.702 --> 01:33:08.572
do I fit with?

01:33:08.631 --> 01:33:08.962
Yeah.

01:33:09.412 --> 01:33:10.282
She lights me up.

01:33:10.282 --> 01:33:11.481
I feel, you know,

01:33:11.962 --> 01:33:12.141
10

01:33:12.141 --> 01:33:12.712
years younger.

01:33:12.712 --> 01:33:13.011
Yeah.

01:33:13.042 --> 01:33:14.122
I feel well.

01:33:14.122 --> 01:33:14.362
I feel.

01:33:15.186 --> 01:33:16.207
I feel smarter.

01:33:16.207 --> 01:33:17.407
I feel, you know, when I'm around her.

01:33:17.407 --> 01:33:17.556
Yeah.

01:33:17.556 --> 01:33:18.966
Feel I I just feel like this is

01:33:19.237 --> 01:33:19.386
Yeah.

01:33:19.447 --> 01:33:20.042
This is you.

01:33:20.261 --> 01:33:21.082
It elevates, I mean,

01:33:21.082 --> 01:33:21.846
that's the way you should feel

01:33:21.877 --> 01:33:24.216
It honestly, like elevates everything when I'm around her.

01:33:24.306 --> 01:33:24.457
Yeah.

01:33:24.457 --> 01:33:25.926
So, um,

01:33:25.926 --> 01:33:27.997
and you didn't find it before now, and so,

01:33:27.997 --> 01:33:29.466
well, and, and it, it, it took, you

01:33:29.466 --> 01:33:31.176
found it in college and then they came back

01:33:31.176 --> 01:33:32.827
college, but Oh, same person.

01:33:32.832 --> 01:33:34.056
I, I wasn't ready for it.

01:33:34.146 --> 01:33:35.346
And, uh, no.

01:33:35.556 --> 01:33:36.761
In the same person in the interim.

01:33:36.761 --> 01:33:37.002
Mm-hmm.

01:33:37.087 --> 01:33:43.716
She became, she, she, uh, was widowed and we got another, I don't know, we reconnected.

01:33:43.716 --> 01:33:45.577
She lives in Arizona and so she

01:33:45.577 --> 01:33:48.516
was like your crush from college that Well,

01:33:48.516 --> 01:33:48.667
we,

01:33:49.716 --> 01:33:49.867
she's the

01:33:49.867 --> 01:33:51.247
reason every other relationship

01:33:51.247 --> 01:33:52.957
she didn't quite seal the deal on.

01:33:52.962 --> 01:33:53.856
Yeah, yeah, exactly.

01:33:53.856 --> 01:33:56.947
And then she got married, maybe even had kids and stuff.

01:33:57.067 --> 01:33:57.127
Yeah.

01:33:57.127 --> 01:33:57.216
Three.

01:33:57.216 --> 01:33:58.997
But she always remembered Jess three.

01:33:59.197 --> 01:33:59.737
Three boys.

01:33:59.737 --> 01:34:00.006
Yep.

01:34:00.186 --> 01:34:00.667
Awesome.

01:34:00.756 --> 01:34:01.296
Awesome kids.

01:34:01.296 --> 01:34:01.447
Crazy.

01:34:01.447 --> 01:34:02.167
Sam and Alex.

01:34:02.377 --> 01:34:02.856
Good for you.

01:34:02.856 --> 01:34:03.186
Dude.

01:34:03.216 --> 01:34:10.056
Like my, my, actually my dad divorced my, from my mom when I was like, shit like 35.

01:34:10.087 --> 01:34:10.176
Mm-hmm.

01:34:10.926 --> 01:34:12.122
Like way after I was a grown up.

01:34:12.697 --> 01:34:13.506
Adult and stuff.

01:34:13.506 --> 01:34:26.287
And my mom had a lot of mental challenges and it was, you know, she's awesome and she's way better now and stuff, but, and then dad remarried and his new wife had three kids that are now my step siblings.

01:34:26.407 --> 01:34:26.646
Yeah.

01:34:26.856 --> 01:34:28.657
And they're so cool.

01:34:29.466 --> 01:34:29.527
Yeah.

01:34:29.527 --> 01:34:32.947
And my dad got a chance to help raise three kids.

01:34:33.186 --> 01:34:33.396
Yeah.

01:34:33.457 --> 01:34:34.266
And like

01:34:34.327 --> 01:34:41.646
in this day and age, it's kind of like, I mean, Abby and I, I don't like, she has two boys and I'm helping her raise and it's like, um, you know, it's a different time.

01:34:41.886 --> 01:34:42.216
Yeah.

01:34:42.216 --> 01:34:45.457
Know and embrace change and, and really get into,

01:34:45.487 --> 01:34:52.266
you could still have the ideal being a person be to be like a 50 year married person with a bunch of kids and way more grandkids.

01:34:52.851 --> 01:34:55.551
But that doesn't mean that everybody has to travel that route,

01:34:55.731 --> 01:34:55.851
you

01:34:55.851 --> 01:34:56.181
know?

01:34:56.271 --> 01:34:56.332
Yeah.

01:34:56.332 --> 01:34:58.492
I don't have any kids and I'm, I'm grateful that I've met Abby.

01:34:58.492 --> 01:34:58.551
Yeah.

01:34:58.551 --> 01:34:59.122
I don't have any kids

01:34:59.122 --> 01:34:59.391
either,

01:34:59.452 --> 01:35:01.252
and I'm helping, helping her as I know.

01:35:02.301 --> 01:35:02.872
Pretty sure.

01:35:04.917 --> 01:35:06.412
I'm sure they would call me by now.

01:35:07.402 --> 01:35:07.671
All right.

01:35:07.671 --> 01:35:08.242
Your story

01:35:08.242 --> 01:35:08.662
story.

01:35:09.171 --> 01:35:09.351
All right.

01:35:09.351 --> 01:35:17.181
So we were, uh, the early, earlier in the pod here, we were talking about how Joel and I worked on, uh, on, on events together.

01:35:17.242 --> 01:35:17.572
Yeah.

01:35:17.572 --> 01:35:18.712
And, uh, so I'm gonna tell a,

01:35:18.712 --> 01:35:19.731
we need to get into some of

01:35:19.731 --> 01:35:19.881
those.

01:35:19.881 --> 01:35:20.971
I'm gonna tell, tell a quick.

01:35:21.652 --> 01:35:23.296
Uh, this is, this is from, uh, an event.

01:35:23.296 --> 01:35:23.457
I'm

01:35:23.497 --> 01:35:24.832
choosing The Wiz Cal for my final.

01:35:25.372 --> 01:35:25.462
Mm-hmm.

01:35:25.702 --> 01:35:31.912
This is an event called Sonic Bloom, and uh, and we were, uh, this was one of the earlier, are

01:35:31.912 --> 01:35:33.051
you supposed to name the event

01:35:33.051 --> 01:35:33.532
years?

01:35:34.042 --> 01:35:34.702
I think I can.

01:35:34.702 --> 01:35:35.212
It's fine.

01:35:35.212 --> 01:35:38.992
So we, we were in the, you know, the fest, the festival's ongoing.

01:35:38.992 --> 01:35:40.551
It's maybe like the second day.

01:35:41.061 --> 01:35:45.652
And this, um, this gal comes into the, to the office.

01:35:45.712 --> 01:35:52.792
She had, uh, made a report to our security that her tent had, had been, had been robbed, and they took.

01:35:53.466 --> 01:35:55.356
Electronics and different stuff.

01:35:55.356 --> 01:36:10.596
But, but, uh, mostly what she was most distraught over, and this was legitimate is, is, uh, her, she was, she was there because her brother had been to multiple Sonic Blooms in the past, was a big fan.

01:36:10.627 --> 01:36:15.546
And he had, uh, I can't remember what the affliction was, but he had died.

01:36:15.577 --> 01:36:26.556
And one of his wishes, one of his dying wishes to his sister was, can you spread my ashes at, at Sonic, A Sonic Bloom show at Sonic, at Sonic Bloom at the festival,

01:36:26.617 --> 01:36:27.216
legally?

01:36:27.216 --> 01:36:27.457
No.

01:36:27.457 --> 01:36:27.787
Loved it.

01:36:27.787 --> 01:36:28.926
So, I mean, well,

01:36:29.256 --> 01:36:29.497
yeah,

01:36:29.556 --> 01:36:32.497
so she, uh, but anyway, somebody had broken into her tent.

01:36:32.587 --> 01:36:35.436
Somebody went in there and they took, took things.

01:36:35.436 --> 01:36:41.377
And among the things that they, among the things that they stole were, were her brothers, Ashleys.

01:36:43.087 --> 01:36:43.657
And so I was

01:36:43.657 --> 01:36:44.947
a part of this whole story too, like,

01:36:45.457 --> 01:36:46.902
and so watching obviously were, I was

01:36:47.362 --> 01:36:48.067
the obstacle.

01:36:48.337 --> 01:36:48.697
And then,

01:36:49.296 --> 01:36:49.447
right.

01:36:49.447 --> 01:36:49.837
So we were,

01:36:49.837 --> 01:36:50.676
and then we.

01:36:51.351 --> 01:37:00.171
We got a few other reports and it became clear that we had a, we had a, a, a bad apple that was, uh, that was nefarious for people to go

01:37:00.231 --> 01:37:00.952
Among your

01:37:00.952 --> 01:37:03.622
employees or somehow No, no festival brainer.

01:37:03.657 --> 01:37:09.231
It was just somebody else that, you know, was, was there camping with everyone else, but it was not there to, to,

01:37:09.292 --> 01:37:14.091
by the way, a food truck debt arise in 20 14, 20 15.

01:37:14.096 --> 01:37:14.117
Yeah.

01:37:14.181 --> 01:37:14.301
Yeah.

01:37:15.351 --> 01:37:15.801
Um,

01:37:15.801 --> 01:37:16.792
we were both working that, so

01:37:17.061 --> 01:37:17.942
yes, that was crazy.

01:37:17.942 --> 01:37:23.542
We've done every arise, we had to be available from like 7:00 AM until two 3:00 AM.

01:37:24.261 --> 01:37:24.907
Or something like that.

01:37:24.907 --> 01:37:25.346
Sounds about right.

01:37:25.372 --> 01:37:27.322
Like we were supposed to, we were slave

01:37:27.412 --> 01:37:27.981
drivers back then.

01:37:28.042 --> 01:37:28.402
Oh.

01:37:28.402 --> 01:37:30.202
For business for those hours.

01:37:30.202 --> 01:37:34.072
And it was, or maybe it was 9:00 AM until 3:00 AM or something.

01:37:34.072 --> 01:37:34.612
It was silly.

01:37:35.391 --> 01:37:36.591
Um, but anyway, keep going.

01:37:36.712 --> 01:37:44.002
So we, uh, and, and we got a few other reports, security, you know, so there was somebody that was out there like going, they were, they were, they came

01:37:44.002 --> 01:37:45.171
there to steal,

01:37:45.171 --> 01:37:46.971
not to seize music.

01:37:46.971 --> 01:37:47.271
Yep.

01:37:47.301 --> 01:37:47.481
Yep.

01:37:47.542 --> 01:37:47.962
Not to,

01:37:48.322 --> 01:37:52.131
was it the same guy that was like doing angel dust too?

01:37:53.091 --> 01:37:54.261
I don't know about that part of it,

01:37:54.622 --> 01:37:54.832
no.

01:37:55.582 --> 01:37:55.731
Okay.

01:37:55.731 --> 01:37:56.752
So, uh, we

01:37:56.752 --> 01:37:57.561
have another, I don't think so.

01:37:57.561 --> 01:38:00.442
We have an angel dust story, but, but same weekend.

01:38:00.681 --> 01:38:01.101
Uh, maybe a

01:38:01.101 --> 01:38:01.612
different guy.

01:38:01.822 --> 01:38:06.021
So, you know, we've got security on the lookout and.

01:38:06.966 --> 01:38:13.087
And they got, had gotten a report, somebody came to'em and said, Hey, we just caught this person, uh, in our tent.

01:38:13.146 --> 01:38:14.106
And we were like, Hey, what are you?

01:38:14.112 --> 01:38:16.237
Oh, you know, we, we, we were coming back to our campsite.

01:38:16.506 --> 01:38:18.367
We saw a person in our tent, we're like, what are you doing?

01:38:18.367 --> 01:38:25.237
And then we followed him and he went to this car and got in this car and started, you know, moving his car in the parking lot.

01:38:25.686 --> 01:38:27.907
And they gave us a de descrip description of the car.

01:38:27.907 --> 01:38:34.417
So we were, uh, we were able to, to kind of, security's really good at this stuff.

01:38:34.417 --> 01:38:37.117
They, uh, you know, figured out they found him.

01:38:37.356 --> 01:38:39.247
And then there was a little bit of a chase.

01:38:39.546 --> 01:38:39.697
Yeah.

01:38:39.697 --> 01:38:44.556
You, you give, you give the security team a, a, a mission and they're like, hounds ready to pounds.

01:38:44.556 --> 01:38:45.426
Like they're on it.

01:38:45.426 --> 01:38:46.476
Like that's what they wait for.

01:38:46.476 --> 01:38:48.337
Now I'm just like, checking wristbands, but they're like, whoa.

01:38:49.311 --> 01:38:49.881
Something real.

01:38:49.971 --> 01:38:50.481
Oh, cool.

01:38:50.606 --> 01:38:50.896
Yeah.

01:38:51.952 --> 01:38:59.601
So, um, anyway, they, they end up finding the guy, uh, there's a bit of a chase, but we, we get him, get him, get him cornered.

01:38:59.631 --> 01:38:59.811
You're

01:38:59.811 --> 01:39:00.712
like there with them.

01:39:00.712 --> 01:39:01.851
Get him out the, yeah, yeah.

01:39:01.851 --> 01:39:02.091
No.

01:39:02.301 --> 01:39:02.631
Okay.

01:39:02.692 --> 01:39:03.801
So you're there on site?

01:39:03.801 --> 01:39:04.101
Yeah.

01:39:04.101 --> 01:39:04.851
Just this is on site

01:39:05.277 --> 01:39:06.471
is the enabler part.

01:39:06.471 --> 01:39:08.032
Goes all the way to like the ground.

01:39:08.752 --> 01:39:09.021
This is the whole thing.

01:39:09.021 --> 01:39:10.252
This is like high level festival.

01:39:10.582 --> 01:39:11.016
Like we're all involved.

01:39:11.016 --> 01:39:11.096
Yeah.

01:39:11.096 --> 01:39:11.662
All the partners are

01:39:11.662 --> 01:39:12.231
there

01:39:12.231 --> 01:39:12.381
and

01:39:12.381 --> 01:39:12.712
the

01:39:12.716 --> 01:39:12.896
Yeah.

01:39:12.896 --> 01:39:13.176
It's

01:39:13.176 --> 01:39:14.542
like, yeah, we're executing this thing.

01:39:14.546 --> 01:39:14.777
Yeah.

01:39:14.806 --> 01:39:17.301
It's, this is like, oh shit, there's something serious going on.

01:39:17.811 --> 01:39:18.412
Right.

01:39:18.412 --> 01:39:21.591
And, and you know, I, I'm also the liaison with the local sheriff's office.

01:39:21.591 --> 01:39:21.921
Sure.

01:39:21.921 --> 01:39:22.971
And so they're with us too.

01:39:22.971 --> 01:39:24.801
They're part of this operation.

01:39:25.282 --> 01:39:36.351
And so we get'em there and they, they, uh, you know, they, they, the, the sheriffs detain him and then we're doing a, an inventory of, uh, of, of what he's got in his car, what he had been,

01:39:36.412 --> 01:39:37.282
which is quite a bit,

01:39:37.341 --> 01:39:39.202
quite a bit of different stuff, you know, so we can get it.

01:39:39.252 --> 01:39:42.462
Yeah, get it back to get it back to lots of random shit tools.

01:39:42.466 --> 01:39:45.311
Lot get back to its rightful owners in, in one of the, uh,

01:39:45.492 --> 01:39:46.542
how do you fight these people?

01:39:46.542 --> 01:39:46.931
Right?

01:39:46.992 --> 01:39:47.412
Like who

01:39:47.412 --> 01:39:50.931
does Well a lot of'em have come to us and said, Hey, somebody stole, stole

01:39:50.931 --> 01:39:51.731
this festival.

01:39:51.731 --> 01:39:55.181
Goes report more often than us figuring it out.

01:39:55.212 --> 01:39:55.452
Yeah.

01:39:55.452 --> 01:40:00.011
We make, we make, make a report community, we take it seriously.

01:40:00.011 --> 01:40:00.252
So.

01:40:00.282 --> 01:40:00.431
Yeah.

01:40:00.431 --> 01:40:02.652
And you probably did announcements on the stage even like

01:40:02.652 --> 01:40:04.002
No, we definitely did not announce

01:40:04.841 --> 01:40:04.931
this.

01:40:04.931 --> 01:40:08.141
Hey, somebody will steal your shit if you come to this festival next year.

01:40:08.442 --> 01:40:08.891
Just kidding.

01:40:09.072 --> 01:40:09.372
No,

01:40:09.462 --> 01:40:16.992
but in this one thing we couldn't find were this, this girl's dead brother's ashes.

01:40:17.021 --> 01:40:17.532
Oh shit.

01:40:17.952 --> 01:40:18.282
Yeah.

01:40:18.282 --> 01:40:32.712
And we, we finally though, we came across the fanny pack that had a bunch of, of small bills, you know, like tens and fives and twenties, and then a bunch of little tiny dime bags.

01:40:33.341 --> 01:40:35.662
Little, you know, little little bags, little baggie.

01:40:36.502 --> 01:40:37.462
Like powder baggies,

01:40:37.462 --> 01:40:44.391
like, and as it burned out, what this guy had done is he thought those ashes were drugs or didn't care or whatever, something.

01:40:44.572 --> 01:40:45.231
And he, but it was

01:40:45.231 --> 01:40:45.742
worth putting

01:40:45.742 --> 01:40:45.832
in

01:40:45.832 --> 01:40:49.131
a little baggies if it was worth putting in that he broke, he broke up the brother's ashes.

01:40:49.192 --> 01:40:49.761
Oh, shit.

01:40:49.851 --> 01:40:52.311
And was selling them off.

01:40:52.311 --> 01:40:53.912
People were snoring them as, as what?

01:40:53.912 --> 01:40:54.561
As whatever.

01:40:55.131 --> 01:40:56.301
I don't know what he was saying.

01:40:56.301 --> 01:40:59.087
There were like mushrooms, like cocaine, some type of powder.

01:40:59.087 --> 01:41:01.431
I would say Molly or something that's powdered, I guess.

01:41:01.487 --> 01:41:01.966
I guess, you know.

01:41:01.966 --> 01:41:02.087
Yeah.

01:41:02.087 --> 01:41:03.021
Guess everything.

01:41:03.021 --> 01:41:03.591
It's gotta be pretty

01:41:03.591 --> 01:41:04.761
gray though, right?

01:41:04.761 --> 01:41:04.822
Yeah.

01:41:04.822 --> 01:41:05.122
Like,

01:41:06.051 --> 01:41:07.162
it was not

01:41:07.761 --> 01:41:08.391
okay.

01:41:09.742 --> 01:41:12.141
So, I mean, it was a bummer, but

01:41:12.141 --> 01:41:18.202
I mean, when I die, I want my ashes to be sniffed mixed with mushrooms and cocaine.

01:41:18.832 --> 01:41:21.742
So it was a bummer that, that, that the ashes were stolen.

01:41:21.801 --> 01:41:26.662
But no comment to the extent that, uh, this guy's dying.

01:41:26.662 --> 01:41:30.502
Wish that was to have his ashes, ashes spread at son bloom.

01:41:31.596 --> 01:41:33.381
Wish totally were Yeah, yeah, yeah.

01:41:33.481 --> 01:41:33.902
It happened.

01:41:33.907 --> 01:41:34.146
Yeah.

01:41:34.146 --> 01:41:35.527
It's actually funny, this story.

01:41:35.556 --> 01:41:36.067
This story.

01:41:36.067 --> 01:41:37.657
We, we were at, uh, what was it?

01:41:37.657 --> 01:41:40.837
Uh, slice, um, um, uh, sliced

01:41:40.837 --> 01:41:41.466
pizza there.

01:41:41.527 --> 01:41:41.796
Yeah.

01:41:42.127 --> 01:41:42.907
Oh, their underground

01:41:42.907 --> 01:41:43.027
space.

01:41:43.027 --> 01:41:43.567
Their undergrad.

01:41:43.567 --> 01:41:43.686
Yeah.

01:41:43.686 --> 01:41:44.346
What is the, or whatever.

01:41:44.346 --> 01:41:44.617
I don't

01:41:44.617 --> 01:41:44.976
know.

01:41:45.426 --> 01:41:46.027
We, we

01:41:46.027 --> 01:41:46.176
can

01:41:46.176 --> 01:41:46.716
figure it out.

01:41:47.077 --> 01:41:47.587
Anyways.

01:41:47.617 --> 01:41:50.466
Uh, the slice, um, slice, uh, the

01:41:50.466 --> 01:41:51.006
cool spot.

01:41:51.006 --> 01:41:52.417
Next slice Easy, or something like that.

01:41:52.417 --> 01:41:53.377
Makes it speak easy.

01:41:54.516 --> 01:41:55.176
So you shared

01:41:55.176 --> 01:41:55.747
this story.

01:41:55.747 --> 01:41:56.377
Speak cheesy.

01:41:56.377 --> 01:41:57.101
Speak cheesy what?

01:41:57.101 --> 01:41:57.341
Cheesy.

01:41:57.346 --> 01:41:58.327
That's a pretty good story.

01:41:58.417 --> 01:41:59.317
Shout out to the slicer.

01:41:59.556 --> 01:42:07.506
Jess got up on stage and there was a comedy, like an open comedy mic, and he told this story and everyone's like, what the fuck is this guy getting to?

01:42:07.506 --> 01:42:08.796
And then finally it landed the punch.

01:42:09.606 --> 01:42:10.237
It landed.

01:42:10.716 --> 01:42:10.926
Yeah.

01:42:10.926 --> 01:42:11.646
They're like, okay, that

01:42:11.707 --> 01:42:12.396
you did a good job.

01:42:12.396 --> 01:42:12.636
That's a

01:42:12.636 --> 01:42:13.537
pretty good story.

01:42:13.542 --> 01:42:13.881
That's

01:42:13.881 --> 01:42:14.122
a pretty good story.

01:42:14.226 --> 01:42:17.046
So it goes from an extreme story into a comedy story.

01:42:17.046 --> 01:42:18.282
Well, was she, it depends on how you landed.

01:42:18.282 --> 01:42:18.561
It was

01:42:18.561 --> 01:42:20.016
like satisfied with that answer.

01:42:20.707 --> 01:42:20.856
No.

01:42:20.856 --> 01:42:21.667
Uh, I'm

01:42:21.667 --> 01:42:22.266
sure not really.

01:42:22.327 --> 01:42:24.157
I don't think it's what she had envisioned.

01:42:24.157 --> 01:42:26.676
Did you get a few of those baggie of ashes for her?

01:42:26.737 --> 01:42:27.487
We did, yes.

01:42:27.846 --> 01:42:27.997
Yeah.

01:42:28.356 --> 01:42:30.396
So now we returned everything we could together, you know,

01:42:30.697 --> 01:42:31.926
I mean, she could just go,

01:42:32.436 --> 01:42:33.546
it was a weird conversation.

01:42:33.787 --> 01:42:34.207
But take

01:42:34.207 --> 01:42:34.806
those days

01:42:34.806 --> 01:42:35.106
out.

01:42:35.136 --> 01:42:37.596
Don't buy drugs from strangers at festivals.

01:42:37.596 --> 01:42:39.426
Kids take your own drugs.

01:42:40.146 --> 01:42:41.377
Don't do drugs.

01:42:41.646 --> 01:42:43.747
But if you're going do drugs, take your own drugs.

01:42:43.747 --> 01:42:45.846
Well, if you're gonna drugs, yeah.

01:42:45.846 --> 01:42:46.681
Test them for fentanyl.

01:42:47.046 --> 01:42:47.136
Yes.

01:42:47.646 --> 01:42:49.596
Like get, there's test kits.

01:42:49.627 --> 01:42:53.077
Like that's the easiest thing in the world is get some fentanyl test kits so you don't die.

01:42:53.077 --> 01:42:53.707
Well, those strips.

01:42:53.796 --> 01:42:56.947
And because that takes the recreation out of recreational drugs real fast.

01:42:56.952 --> 01:42:57.011
Fast.

01:42:57.011 --> 01:43:00.252
We should come up with like a bone test kit to make sure it's not a ashes.

01:43:02.466 --> 01:43:02.497
Uh,

01:43:03.216 --> 01:43:03.546
I don't know.

01:43:03.546 --> 01:43:03.846
Hopefully

01:43:03.846 --> 01:43:04.686
this is kind of a,

01:43:04.777 --> 01:43:07.131
I don't know, talk about that necessarily, but it

01:43:07.131 --> 01:43:07.692
was super common, but,

01:43:07.747 --> 01:43:07.926
all right.

01:43:07.926 --> 01:43:08.436
Your story.

01:43:08.436 --> 01:43:08.827
What's up?

01:43:10.176 --> 01:43:14.046
So I'm gonna go music, I guess.

01:43:14.046 --> 01:43:15.966
'cause it feels like we're in that space.

01:43:16.386 --> 01:43:18.636
Ava, I haven't told the three 11 concert story.

01:43:18.636 --> 01:43:18.936
Have I?

01:43:19.567 --> 01:43:20.317
Ooh, three 11.

01:43:20.317 --> 01:43:21.067
Good Nebraska band?

01:43:21.726 --> 01:43:22.176
What's that?

01:43:22.417 --> 01:43:22.987
I don't think so.

01:43:22.992 --> 01:43:23.171
Okay.

01:43:24.037 --> 01:43:32.106
So Jill and I went to a three 11 concert with, uh, with Lane Everett and his,

01:43:32.587 --> 01:43:33.186
how do I know that

01:43:33.186 --> 01:43:33.277
name?

01:43:33.277 --> 01:43:34.146
Wife at the time?

01:43:34.146 --> 01:43:35.707
He's one of the Everett family.

01:43:35.707 --> 01:43:37.417
Like Everett Family of real estate.

01:43:37.417 --> 01:43:38.556
He was my realtor.

01:43:39.216 --> 01:43:42.127
Um, was it his wife?

01:43:42.157 --> 01:43:42.936
Maybe it was a buddy.

01:43:43.506 --> 01:43:44.077
Was it him?

01:43:44.317 --> 01:43:44.917
I don't even know.

01:43:45.322 --> 01:43:46.851
I drink whiskey all night.

01:43:47.181 --> 01:43:48.952
Anyway, we went to the three 11 concert.

01:43:49.042 --> 01:43:49.881
I think it was late.

01:43:50.002 --> 01:43:50.752
It doesn't matter.

01:43:51.351 --> 01:43:54.891
So at this show it's at at Red Rocks.

01:43:55.072 --> 01:43:56.301
Mm-hmm.

01:43:56.362 --> 01:44:08.511
And at this show, um, so I'm noticing this like physical interaction developing above us, but I don't really notice it.

01:44:08.511 --> 01:44:10.072
And then it happens and stuff.

01:44:10.641 --> 01:44:18.561
Long story short, this like crazy person attacks another person that was probably like talking to his girlfriend or something stupid.

01:44:18.801 --> 01:44:29.301
We're on the side, on the edges, you know, when what people that show up late get to be at Red Rocks and ultimately this, the, the aggressor.

01:44:29.301 --> 01:44:32.811
We'll just say the aggressor and the victim in this circumstance.

01:44:32.811 --> 01:44:34.072
And me, I'm the hero.

01:44:35.752 --> 01:44:37.707
So the aggressor names, we'll call you Superman.

01:44:37.957 --> 01:44:38.317
Story names.

01:44:38.452 --> 01:44:41.091
Yeah, probably, um, the aggressor.

01:44:42.141 --> 01:44:47.391
Pushes the victim off of this eight foot wall onto Oh, one of like

01:44:47.391 --> 01:44:48.292
the sidewalls with the

01:44:48.292 --> 01:44:48.801
trees?

01:44:48.862 --> 01:44:49.351
Yeah, yeah,

01:44:49.351 --> 01:44:49.707
yeah, yeah.

01:44:49.712 --> 01:44:49.912
Okay.

01:44:49.912 --> 01:44:50.421
Exactly.

01:44:50.452 --> 01:44:50.692
Okay.

01:44:50.692 --> 01:44:51.742
Not just on the stairs?

01:44:51.771 --> 01:44:53.242
No, not just on the stairs.

01:44:53.481 --> 01:44:56.721
All, he pushes them right off that wall and he falls on these two girls.

01:44:56.752 --> 01:44:59.362
'cause Jill and I are in the front of it, like we got the good spot.

01:44:59.421 --> 01:44:59.692
Sure.

01:44:59.752 --> 01:45:02.032
But these two girls are behind us, or three girls.

01:45:02.752 --> 01:45:11.122
And this dude like literally falls on top of these girls and this young black gal is like hurt kind of and stuff.

01:45:11.122 --> 01:45:23.152
And so I like help her up and stuff and whatever, and I, and I go down to the security right away and I tell him like, Hey, there's this dude up there that's like totally not safe.

01:45:23.332 --> 01:45:23.601
Sure

01:45:23.662 --> 01:45:25.011
you need to send somebody up.

01:45:25.761 --> 01:45:28.431
And they, they're like, okay, whatever.

01:45:28.851 --> 01:45:29.391
We don't care.

01:45:29.391 --> 01:45:30.502
We're red rocks, you know?

01:45:31.192 --> 01:45:33.952
So I go back upstairs.

01:45:34.747 --> 01:45:47.167
And on my way back up, I see the aggressor dude, that he's on this level and, and the, the, the victim, maybe he was a, maybe he was the asshole, I don't know.

01:45:47.497 --> 01:45:57.487
But the victim is down here and the aggressor runs down the stairs with a cocked fist and punches the victim and knocks him down a whole flight of stairs.

01:45:57.667 --> 01:45:58.146
Oh, shit.

01:45:58.896 --> 01:46:07.452
Um, and in doing so, the aggressor like falls down on the, the platform area on the side stairs where, where I'm going.

01:46:07.452 --> 01:46:07.811
Mm-hmm.

01:46:07.896 --> 01:46:12.277
Like me and Jill are right there, my wife and these other two people.

01:46:13.266 --> 01:46:20.407
And so I'm, I'm like, this guy is a fucking terrible person.

01:46:20.407 --> 01:46:21.606
I need to stop him.

01:46:22.176 --> 01:46:29.827
And so I like, like he, oh, and in the, in the punching and whatever act of knocking this guy on the stairs, he falls down onto all fours.

01:46:30.487 --> 01:46:36.006
So I jump on top of him and, and ride him like he's a Buck Bull.

01:46:36.157 --> 01:46:36.247
Mm-hmm.

01:46:36.466 --> 01:46:38.766
And he's trying to stand up, but he's big.

01:46:38.766 --> 01:46:38.992
He's like,

01:46:39.002 --> 01:46:39.907
and you're big too.

01:46:39.966 --> 01:46:40.176
So I'm,

01:46:40.537 --> 01:46:41.077
well, I'm six.

01:46:41.077 --> 01:46:42.502
No one's gonna like really stand with

01:46:42.502 --> 01:46:42.822
you on him.

01:46:42.822 --> 01:46:43.867
I'm 6 2, 180.

01:46:43.867 --> 01:46:44.436
I'm small.

01:46:44.436 --> 01:46:45.667
I could not stand up with you on me.

01:46:45.697 --> 01:46:46.176
No.

01:46:46.176 --> 01:46:48.846
But he's 6 3 2 40.

01:46:49.506 --> 01:46:50.796
He's way bigger.

01:46:50.801 --> 01:46:51.141
Big mow

01:46:51.186 --> 01:46:54.157
and way ba way fatter and way bigger.

01:46:54.157 --> 01:46:55.237
And just way bigger.

01:46:55.237 --> 01:46:57.096
And probably like angry drunk at that point.

01:46:57.157 --> 01:46:57.697
Yes.

01:46:58.176 --> 01:47:02.197
I don't know what was wrong with him, but he did not like me being on top of him.

01:47:02.261 --> 01:47:02.381
I

01:47:02.381 --> 01:47:02.622
wouldn't either.

01:47:02.627 --> 01:47:10.417
And like when he would like lift his arm up, I would like push his arm out from a, and I'm drunk too, you know, but I'm like stopping him from getting up.

01:47:10.627 --> 01:47:10.747
Sure.

01:47:10.747 --> 01:47:14.917
And like when I knocked his arm out, he would like, his face would plunge into the ground and stuff.

01:47:15.426 --> 01:47:16.356
And he's trying to get up.

01:47:16.386 --> 01:47:17.256
He's so angry.

01:47:17.646 --> 01:47:28.296
And like eventually I like jump off and the security's there and they like take him out and then send him away.

01:47:29.841 --> 01:47:32.152
Like, you're not welcome at this concert.

01:47:32.152 --> 01:47:34.731
And I was like, you need to arrest him.

01:47:34.731 --> 01:47:46.372
He like tried to kill somebody and he might've killed me, except for I'm just lucky enough, it's stupid enough to keep him from actually getting up and beating me up before the cops got there.

01:47:46.431 --> 01:47:48.292
Well, you also jumped into the fight though,

01:47:48.771 --> 01:47:48.921
right?

01:47:48.921 --> 01:47:50.181
That's what my wife argues.

01:47:50.181 --> 01:47:51.801
She's like, why would you get into that?

01:47:51.801 --> 01:47:52.162
Like, what

01:47:52.162 --> 01:47:52.487
was the purpose?

01:47:52.487 --> 01:47:53.511
Would, I would get into that too.

01:47:53.511 --> 01:47:56.692
I'm u I'm usually the kind of guy to jump in on something like that, you know,

01:47:56.721 --> 01:48:01.492
as you describe it vividly and I'm picturing it, I wanna put a soundtrack to it.

01:48:01.521 --> 01:48:07.131
Do you happen to remember what three 11 song was being played while this was happening?

01:48:07.402 --> 01:48:08.782
I think you should pick one,

01:48:10.372 --> 01:48:11.122
like Freak Out.

01:48:11.181 --> 01:48:11.902
Do you remember?

01:48:11.902 --> 01:48:16.072
What are name 3, 3 11 songs other than the, the popular one?

01:48:17.002 --> 01:48:17.962
I don't even know.

01:48:18.322 --> 01:48:18.471
Oh,

01:48:18.471 --> 01:48:19.612
I like their music.

01:48:19.612 --> 01:48:20.872
Like they're actually pretty cool.

01:48:20.962 --> 01:48:21.561
Yeah, I don't,

01:48:21.561 --> 01:48:24.622
well, music is one of their, that's the name of one of their earliest

01:48:24.622 --> 01:48:24.771
album.

01:48:24.771 --> 01:48:25.492
Lay that in here.

01:48:25.551 --> 01:48:25.881
They're still in

01:48:25.881 --> 01:48:26.332
Nebraska.

01:48:26.332 --> 01:48:27.622
If we had like a really like.

01:48:28.402 --> 01:48:35.902
If Ava didn't have like a 18 load credit and plus a job at iHeart, well you have to go to dinner too.

01:48:36.412 --> 01:48:42.082
Then she could find like that thing and lay that music in on the end of this podcast and it would be like a perfect close,

01:48:42.292 --> 01:48:42.591
I think.

01:48:42.591 --> 01:48:43.377
But what was the song though?

01:48:43.537 --> 01:48:44.391
I think it would be Freak Out.

01:48:44.391 --> 01:48:44.752
That's what it,

01:48:44.782 --> 01:48:45.471
I have no idea.

01:48:45.981 --> 01:48:46.462
Freak Out.

01:48:46.551 --> 01:48:47.061
I don't know that song

01:48:47.122 --> 01:48:47.362
Freak.

01:48:47.362 --> 01:48:48.617
I was focused, dude, it's

01:48:48.617 --> 01:48:48.921
off the record

01:48:48.921 --> 01:48:49.101
music.

01:48:49.101 --> 01:48:56.212
I was like focused on not getting beat up by this fucking crazy asshole like, but I couldn't.

01:48:57.186 --> 01:48:59.766
That's, I couldn't let him do that.

01:49:00.337 --> 01:49:00.577
Okay.

01:49:00.577 --> 01:49:01.117
So now how

01:49:01.117 --> 01:49:01.296
do we

01:49:01.296 --> 01:49:03.127
decide on who's the craziest story?

01:49:03.216 --> 01:49:03.817
Ava votes.

01:49:03.997 --> 01:49:04.596
Ava votes.

01:49:04.596 --> 01:49:04.641
It's your vote.

01:49:04.646 --> 01:49:05.016
Ava.

01:49:06.606 --> 01:49:06.936
All right.

01:49:06.936 --> 01:49:07.957
We got Ava voting.

01:49:08.077 --> 01:49:11.646
She's, I like, I like the sell you soul a say too,

01:49:12.631 --> 01:49:14.561
Joel, you won.

01:49:14.752 --> 01:49:15.242
Alright.

01:49:15.431 --> 01:49:15.921
This worked.

01:49:16.296 --> 01:49:17.377
I didn't think I would win.

01:49:17.407 --> 01:49:19.447
Yeah, dude, that's pretty crazy.

01:49:19.447 --> 01:49:20.167
I dunno.

01:49:20.171 --> 01:49:22.657
I couldn't, I couldn't, it, I couldn't sign that document.

01:49:23.707 --> 01:49:26.197
A lot of people turned me down if,'cause I, I've

01:49:26.197 --> 01:49:27.067
seen what, I was

01:49:27.067 --> 01:49:27.606
the only

01:49:27.606 --> 01:49:28.596
person to sign it.

01:49:28.596 --> 01:49:28.747
Right.

01:49:28.747 --> 01:49:31.447
I had good, I had good moulage, good horns.

01:49:31.447 --> 01:49:32.077
Good Make, it

01:49:32.077 --> 01:49:32.707
was like a full

01:49:32.737 --> 01:49:33.306
lawyer.

01:49:33.306 --> 01:49:33.362
I was.

01:49:33.442 --> 01:49:35.256
I I, okay, so I have a question for you.

01:49:35.402 --> 01:49:37.176
I I did, we were writing it in blood.

01:49:37.356 --> 01:49:37.806
Yeah.

01:49:37.867 --> 01:49:40.476
I feel like one of the, and he had like a, he had like a feather.

01:49:40.747 --> 01:49:41.106
I feel

01:49:41.106 --> 01:49:41.287
like pen,

01:49:41.856 --> 01:49:42.877
like a real feather.

01:49:43.386 --> 01:49:43.537
Will

01:49:43.567 --> 01:49:47.167
Jess, I feel like one of the times I've seen you out and about in the last.

01:49:47.556 --> 01:49:49.506
12 years since we first got acquainted.

01:49:49.506 --> 01:49:49.567
Yeah.

01:49:49.567 --> 01:49:52.447
Was as maybe that character.

01:49:52.476 --> 01:49:53.106
That's possible.

01:49:53.167 --> 01:49:57.216
I've got a comes out every once in a while,

01:49:58.627 --> 01:49:59.346
so

01:49:59.407 --> 01:50:01.117
I've got business cards.

01:50:01.117 --> 01:50:01.506
I've got,

01:50:01.506 --> 01:50:02.407
it was a whole thing.

01:50:02.407 --> 01:50:08.587
And like Yeah, there's a, this is like before, like, literally, like I was saying, he came outta the bathroom and was like, oh, hey Joel, you want to?

01:50:08.737 --> 01:50:09.787
And I was like, absolutely.

01:50:09.787 --> 01:50:10.207
Let's do this.

01:50:10.207 --> 01:50:10.506
Hey Joel.

01:50:10.506 --> 01:50:10.716
All right.

01:50:10.716 --> 01:50:13.117
And then the rest of the night, like it was the best Phish show too.

01:50:13.117 --> 01:50:13.386
Holy shit.

01:50:13.386 --> 01:50:14.721
Do you think we should like Phish show,

01:50:14.917 --> 01:50:15.096
try

01:50:15.096 --> 01:50:16.237
to sign a deal to get

01:50:16.237 --> 01:50:17.976
local, think tank to be more popular?

01:50:17.976 --> 01:50:18.216
Or

01:50:18.546 --> 01:50:18.936
covo

01:50:19.027 --> 01:50:19.686
the podcast?

01:50:19.692 --> 01:50:19.841
No.

01:50:19.841 --> 01:50:20.242
Yeah, yeah,

01:50:20.242 --> 01:50:20.481
yeah.

01:50:20.856 --> 01:50:24.667
No, I don't think you're, I don't think you're an anti antichrist or anything like that.

01:50:24.936 --> 01:50:25.117
No.

01:50:25.117 --> 01:50:26.016
He is not an antichrist.

01:50:26.016 --> 01:50:27.641
He's just the, it's just a devil's,

01:50:27.671 --> 01:50:28.716
it's a lawyer for the devil.

01:50:28.926 --> 01:50:29.766
It's Halloween.

01:50:29.766 --> 01:50:30.636
Anything goes devil.

01:50:30.636 --> 01:50:31.266
Yeah, dude.

01:50:31.356 --> 01:50:34.596
I mean it, you might be right, you might be coming out right before Halloween actually.

01:50:34.716 --> 01:50:35.046
Yeah.

01:50:35.046 --> 01:50:35.556
I mean, it's fun.

01:50:35.556 --> 01:50:37.356
If, if, woo.

01:50:40.782 --> 01:50:41.002
Are

01:50:41.002 --> 01:50:41.202
we done?

01:50:43.077 --> 01:50:43.617
Might as well be.

01:50:43.617 --> 01:50:44.997
Are we done?

01:50:44.997 --> 01:50:45.006
I

01:50:45.006 --> 01:50:45.037
think we're done.

01:50:45.447 --> 01:50:46.106
Alright.

01:50:46.256 --> 01:50:46.556
Thanks

01:50:46.556 --> 01:50:46.796
everybody.

01:50:46.796 --> 01:50:47.636
Until phase two.

01:50:47.667 --> 01:50:48.027
Yep.

01:50:48.327 --> 01:50:49.317
Uh, episode two.

01:50:49.556 --> 01:50:50.577
Thank you so much for having us on

01:50:50.577 --> 01:50:51.296
solos though.

01:50:51.296 --> 01:50:52.556
We appreciate you guys for listening and I

01:50:52.556 --> 01:50:52.886
promise

01:50:52.886 --> 01:50:53.487
we'll get drunk

01:50:53.487 --> 01:50:53.877
anyway

01:50:53.877 --> 01:50:53.936
for,

01:50:54.417 --> 01:50:54.896
it'll be fine.

01:50:55.016 --> 01:50:55.377
Um,

01:50:56.006 --> 01:50:56.157
yeah.

01:50:56.186 --> 01:50:56.457
Yeah.

01:50:56.516 --> 01:50:57.627
At least Kurt's not sweating anymore.

01:50:57.627 --> 01:50:57.867
Be safe.

01:50:58.046 --> 01:50:58.917
I'm not sweating anymore.

01:50:58.917 --> 01:50:59.367
That's nice.

01:50:59.936 --> 01:51:00.327
Guys's speed.

01:51:00.657 --> 01:51:00.926
Thank you.

01:51:00.926 --> 01:51:01.377
Thanks everybody.

01:51:01.646 --> 01:51:01.917
Yeah.

01:51:01.947 --> 01:51:02.306
Cheers.