Nov. 22, 2025

EXPERIENCE 245 | Talking Innovation, Integration, and LoCo Experiences with Joel Gustafson and Jess Gries, Founder and Chief Enabling Officer at Seed & Spirit Distilling

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Season 5

In today’s episode of The LoCo Experience podcast, I hosted Joel Gustafson and Jess Gries from Seed and Spirit Distillery. Joel, Founder and Head Distiller, and Jess, Co-Founder and Chief Enabling Officer, shared their journey and why in starting the distillery in 2022. 

We discussed the concept of a vertically integrated distillery, where they oversee the process from growing their own grains to producing the final spirits. We talked through the economics of distilling, and the creation of their product lineup, including unique offerings like 'Whizcal,' a whiskey-mezcal hybrid, the Forged in Fire line honoring military service members, and future aged spirits to come.  We also discussed their future plans for an expanded tasting room and oyster lounge in the former Funkwerks Brewing location.

We also delved into their shared history in event management and shared some wild stories from their time running music festivals. The segment concluded with the 'Loco Experience Challenge,' where each of us shared some of our craziest stories, and eventually crowned Joel the champion.  

The episode is chock full of entrepreneurial insights, personal anecdotes, and plenty of laughs - so please enjoy, as I did, my conversation with Joel Gustafson and Jess Gries of Seed & Spirit Distilling.  


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Music By: A Brother's Fountain

Transcript
WEBVTT

00:00:00.247 --> 00:00:08.858
In today's episode of the Low Co Experience Podcast, I hosted Joel Gustafson and Jess Grease from Seed and Spirit Distillery, Joel, founder and head distiller.

00:00:08.858 --> 00:00:14.977
And Jess, co-founder and chief enabling officer shared their journey and their why in starting the distillery in 2022.

00:00:16.178 --> 00:00:23.047
We discussed the concept of a vertically integrated distillery where they oversee the process from growing their own grains to producing the final spirits.

00:00:23.768 --> 00:00:37.177
We talked through the economics of distilling and the creation of their product lineup, including unique offerings like Wiz Cal, a whiskey mezcal hybrid, the forged in fire line, honoring military service members and future aid spirits to come.

00:00:38.317 --> 00:00:40.747
We also discussed their future plans for an expanding ta.

00:00:41.497 --> 00:00:47.287
We also discussed their future plans for an expanded tasting room and oyster bar in the former Funk Works brewing location.

00:00:49.987 --> 00:00:55.417
We also delved into their shared history and event management and shared some wild stories from their time running music festivals.

00:00:56.167 --> 00:01:03.097
The segment concluded with the Loco Experience Challenge, where each of us shared some of our craziest stories and eventually Crown Joel the champion.

00:01:04.537 --> 00:01:14.048
This episode is chock full of entrepreneurial insights, personal anecdotes, and plenty of laughs, so please enjoy as I did my conversation with Joel Gustafson and Jess grease of seed and spirit distilling.

00:01:52.365 --> 00:01:54.525
welcome back to the Loco Experience Podcast.

00:01:54.975 --> 00:02:00.346
My guests today are Joel Gustafson and Jess Grease of Seed and Spirit Distillery.

00:02:00.706 --> 00:02:01.275
Distilling.

00:02:01.275 --> 00:02:02.715
Distilling, I'm sorry.

00:02:03.075 --> 00:02:10.306
Uh, Joel is the founder and head distiller and Jess is co-founder and chief enabling officer.

00:02:10.876 --> 00:02:16.725
Uh, which, and he is a lawyer, so he does the lawyerly things plus other important stuff, I'm sure.

00:02:16.876 --> 00:02:17.475
Yep, yep.

00:02:17.866 --> 00:02:21.195
Um, let's describe seed and spirit just a little bit.

00:02:21.195 --> 00:02:27.795
'cause outside of Northern Colorado there's probably not a whole lot of representation, but you can tell me I haven't been around too long.

00:02:27.795 --> 00:02:27.885
Sure.

00:02:28.246 --> 00:02:28.846
Yeah, I would love to.

00:02:28.846 --> 00:02:31.366
Um, so we, we started in 2022.

00:02:31.366 --> 00:02:34.425
We took over, uh, the back unit of Funk Works Brewing.

00:02:34.545 --> 00:02:34.756
Okay.

00:02:34.786 --> 00:02:37.366
Uh, which is over on, uh, 1900 East Lincoln.

00:02:37.876 --> 00:02:42.526
And, um, yeah, when we started, uh, we came out with this vision of kind of.

00:02:43.080 --> 00:02:55.110
From seed to spirit, uh, creating a vertically integrated distillery where we're not only, um, distilling our own products, but also cultivating grain, having a malt house, um, using it new innovative practices.

00:02:55.140 --> 00:02:55.381
Okay.

00:02:55.411 --> 00:02:57.450
Uh, creating new spirits such as wiz cow.

00:02:57.540 --> 00:02:57.841
Yeah.

00:02:58.110 --> 00:02:59.580
And, um, yeah.

00:02:59.580 --> 00:03:00.061
Since then

00:03:00.061 --> 00:03:03.300
we, and that notion of a, of a vertically integrated, so that's what the seed to spirit means.

00:03:03.300 --> 00:03:05.911
It's kind of that whole chain from

00:03:06.061 --> 00:03:06.270
Yeah.

00:03:06.330 --> 00:03:09.751
You know, locally sourced seeds, even your own grown seeds.

00:03:09.901 --> 00:03:16.110
Every phase of, uh, what it takes to produce a drop of alcohol, we want to, um, kind of have our fingers on.

00:03:16.170 --> 00:03:16.471
Yeah.

00:03:16.471 --> 00:03:25.170
And it also helps us, you know, produce higher quality ingredients, therefore better, uh, finished products as well as really drives the cost of goods down.

00:03:25.200 --> 00:03:25.591
Sure.

00:03:25.651 --> 00:03:28.575
Uh, keeps us involved in all, all the phases, so Very cool.

00:03:28.591 --> 00:03:36.841
We know our supply chain is, is, uh, a hundred percent met and we also are able to really integrate into the agricultural community around here.

00:03:36.931 --> 00:03:37.140
Hmm.

00:03:37.381 --> 00:03:38.911
Um, so we got a lot of, um.

00:03:39.270 --> 00:03:52.501
Great friends that are, uh, farmers, old family farms, um, from the Graves family up in, uh, Bellevue to the Sour Boys down in, uh, they farm between Loveland and, and um, uh, Fort Collins and Larimer County Open space.

00:03:52.501 --> 00:03:52.561
So

00:03:52.561 --> 00:03:54.181
it's like, kind of know your food source.

00:03:54.211 --> 00:03:54.450
Yeah.

00:03:54.450 --> 00:03:54.631
Your seed

00:03:54.841 --> 00:03:55.651
source kind of thing.

00:03:55.681 --> 00:03:57.751
Hang out with the guys that are, are doing it.

00:03:57.841 --> 00:04:01.230
Um, and, and you know, we've really built a family around this business.

00:04:01.290 --> 00:04:10.770
And do you remember, um, I don't think you were quite open for business yet when you and I first met, you've been dating one of our local think tank members, Abby Stout.

00:04:10.860 --> 00:04:11.461
Uh, yep.

00:04:12.570 --> 00:04:13.170
Engaged now.

00:04:13.170 --> 00:04:13.191
Engaged now.

00:04:13.191 --> 00:04:14.191
Congratulations.

00:04:14.191 --> 00:04:14.881
Yeah.

00:04:14.971 --> 00:04:19.021
Get it punching above your, just kidding.

00:04:19.201 --> 00:04:19.920
No, for sure.

00:04:20.610 --> 00:04:21.600
She's way outta my league.

00:04:21.600 --> 00:04:22.786
So take a swing while you got

00:04:22.786 --> 00:04:22.906
shot.

00:04:22.966 --> 00:04:27.271
But the good news is for us that there aren't that many guys that are out of the league.

00:04:27.271 --> 00:04:27.630
Right.

00:04:27.690 --> 00:04:30.511
Like most dudes are kind of annoying these days.

00:04:30.511 --> 00:04:34.680
If it's that, uh, 40 plus year old range, you know, and we're kind of cool, you know,

00:04:35.250 --> 00:04:36.420
I hold my own, my own weight.

00:04:36.480 --> 00:04:36.810
Yeah.

00:04:37.141 --> 00:04:37.711
Um.

00:04:38.190 --> 00:04:38.401
No.

00:04:38.401 --> 00:04:39.600
So yeah, we, that's a good stage.

00:04:39.600 --> 00:04:44.670
When we first met, uh, I think it was early in our beginning phases of the build out.

00:04:45.151 --> 00:04:45.511
Gotcha.

00:04:45.511 --> 00:04:46.920
So it took us about a year to get

00:04:46.920 --> 00:04:47.701
That's what I feel like.

00:04:47.701 --> 00:04:47.940
Yeah.

00:04:47.940 --> 00:04:48.571
So pre

00:04:48.630 --> 00:04:49.081
get all the

00:04:49.136 --> 00:04:49.536
permanent employee.

00:04:49.536 --> 00:04:54.360
So that time you were just like moonshining and stuff, uh, on the side testing, research and development.

00:04:54.810 --> 00:04:56.040
Can't talk about that justice.

00:04:56.521 --> 00:05:00.180
Just tell me when, when did you run into Joel or had you known him for a long time?

00:05:00.211 --> 00:05:08.341
We, uh, so at, as you mentioned, I'm, I'm a lawyer by trade and I've helped with a lot of startups.

00:05:08.370 --> 00:05:14.971
Uh, and just, you know, everything from entity formation to, you know, the partnership agreements and stuff like that.

00:05:14.971 --> 00:05:18.990
And back in about 2007, maybe 2008.

00:05:18.990 --> 00:05:19.201
Okay.

00:05:19.350 --> 00:05:29.221
Uh, Joel and, and another dear friend of ours, uh, uh, Jeff, Jeff Swagger, uh, and I think Danny Grant from.

00:05:29.641 --> 00:05:29.761
Oh,

00:05:29.761 --> 00:05:29.911
really?

00:05:29.911 --> 00:05:31.201
No, not, it was

00:05:31.201 --> 00:05:32.581
just, it was just Jeff and I at that time,

00:05:32.581 --> 00:05:33.120
at that point.

00:05:33.120 --> 00:05:33.451
Okay.

00:05:33.451 --> 00:05:33.961
For that deal.

00:05:33.990 --> 00:05:45.480
But, uh, anyway, they, they, uh, somehow found me and when I found them in, in, in my office and they were putting together a, uh, an event management company called Symbiotic Event Services.

00:05:45.540 --> 00:05:45.841
Okay.

00:05:45.841 --> 00:05:49.411
And so I sat with them, helped set that up.

00:05:49.560 --> 00:05:50.071
Interesting.

00:05:50.076 --> 00:05:50.730
And, uh, I was

00:05:50.730 --> 00:05:53.250
trained theologically not that far different from the seed and spirit.

00:05:53.250 --> 00:05:53.761
There's a lot of

00:05:54.031 --> 00:05:54.300
Yeah.

00:05:54.420 --> 00:05:56.100
Nature and symbio and

00:05:56.100 --> 00:05:56.521
everything.

00:05:56.521 --> 00:05:56.701
Yeah.

00:05:56.701 --> 00:05:57.180
Everything

00:05:57.300 --> 00:05:57.630
chain

00:05:57.630 --> 00:05:58.651
of ties into each other.

00:05:58.651 --> 00:05:58.800
Yeah.

00:05:58.860 --> 00:05:59.430
Creation

00:05:59.521 --> 00:06:05.461
at that point, I was, I was transitioning outta doing, uh, litigation and a lot of family law.

00:06:05.610 --> 00:06:06.360
Okay.

00:06:06.360 --> 00:06:06.781
And interesting.

00:06:06.810 --> 00:06:13.531
Uh, decided I, I wanted to be in an industry that, that brought people together and brought people joy rather than, you know.

00:06:15.031 --> 00:06:20.610
Being a divorce attorney and a lot of good people, but not at the, not at the best stage of their life sometimes.

00:06:20.610 --> 00:06:20.670
No.

00:06:20.670 --> 00:06:27.000
When I, it was a difficult job, so, uh, I was, I was ready to make a change and working my way into the music industry, and

00:06:27.151 --> 00:06:30.031
that's what I, I have you labeled as my music industry lawyer guy.

00:06:30.060 --> 00:06:30.571
Yep, yep.

00:06:30.571 --> 00:06:30.581
Yeah,

00:06:30.846 --> 00:06:32.341
he's been that brand still about

00:06:32.341 --> 00:06:32.940
15 years or

00:06:32.940 --> 00:06:33.180
something.

00:06:33.180 --> 00:06:34.216
Yeah, 15, 20 years now.

00:06:34.350 --> 00:06:40.860
It was about, about that same time, about 2006, 2007, where I started making the, making the transition.

00:06:41.071 --> 00:06:41.190
Yeah.

00:06:41.190 --> 00:06:41.911
And how's that been?

00:06:42.180 --> 00:06:42.600
Like?

00:06:42.930 --> 00:06:43.591
It's been great.

00:06:43.680 --> 00:06:44.190
Um,

00:06:44.190 --> 00:06:46.110
I'm sure music industry is ups and downs, right?

00:06:46.110 --> 00:06:46.560
Like it's,

00:06:46.860 --> 00:06:47.880
yeah, yeah.

00:06:47.880 --> 00:06:49.531
It can certainly just like everywhere, but Yep.

00:06:49.620 --> 00:06:50.730
It's, it's cyclical.

00:06:50.730 --> 00:06:51.870
Like, but there's always

00:06:51.870 --> 00:06:52.591
divorces,

00:06:52.680 --> 00:06:53.011
so

00:06:53.011 --> 00:06:53.461
it's probably,

00:06:53.466 --> 00:06:54.240
there's a lot more in

00:06:54.240 --> 00:06:55.050
the music industry

00:06:55.980 --> 00:06:59.281
that, that part of it was that, that was, that was steady work.

00:06:59.461 --> 00:07:00.571
So, uh, we

00:07:00.571 --> 00:07:01.096
worked together for what?

00:07:01.755 --> 00:07:02.985
10, 12 years.

00:07:03.196 --> 00:07:03.435
Yeah.

00:07:03.440 --> 00:07:03.841
Something like that.

00:07:03.911 --> 00:07:04.201
Yeah.

00:07:04.276 --> 00:07:04.815
So, so

00:07:05.055 --> 00:07:09.495
that's kind of part of the seed and spirit origin story.

00:07:09.495 --> 00:07:20.685
Interesting is, uh, I would, we, we got to know each other when I set up, set up the, uh, symbiotic and then over the years we found ourselves, so symbiotic would be managing an event.

00:07:21.165 --> 00:07:33.586
Joel was usually the operations director, which means, you know, when you're building a, a small city, everything weekend, so roads, electrical grids, sanitation, interesting.

00:07:33.586 --> 00:07:36.435
You know, all the, all that stuff, all the logistics.

00:07:36.466 --> 00:07:37.216
Oh, so this is quite

00:07:37.216 --> 00:07:37.755
a company.

00:07:38.146 --> 00:07:38.326
Yeah.

00:07:38.326 --> 00:07:39.620
Like you're talking about putting big directions.

00:07:39.620 --> 00:07:40.425
We did full events, full event.

00:07:40.425 --> 00:07:40.545
Yeah.

00:07:40.545 --> 00:07:41.776
Like a rise, sonic bloom.

00:07:41.776 --> 00:07:42.076
Sure.

00:07:42.076 --> 00:07:44.596
Pretty much anything in Colorado we had our hands on at one point.

00:07:44.625 --> 00:07:45.045
Wow.

00:07:45.076 --> 00:07:45.615
In our careers.

00:07:45.646 --> 00:07:45.886
Yeah.

00:07:45.886 --> 00:07:46.516
Very interesting.

00:07:46.605 --> 00:07:46.755
Yeah.

00:07:47.295 --> 00:07:52.065
Symbiotic is still, still going strong under, uh, Jeff and his wife, Kristen's leadership.

00:07:52.125 --> 00:07:52.305
Okay.

00:07:52.305 --> 00:07:55.906
And, and, uh, still doing bigger and bigger events.

00:07:55.906 --> 00:07:56.745
So it's, it's really

00:07:56.745 --> 00:07:57.105
shout out

00:07:57.105 --> 00:07:57.255
guys.

00:07:57.375 --> 00:07:58.005
Shout out to them.

00:07:58.365 --> 00:07:58.605
Yeah.

00:07:58.605 --> 00:07:59.505
And so,

00:07:59.505 --> 00:07:59.745
uh,

00:07:59.956 --> 00:08:00.076
go

00:08:00.076 --> 00:08:00.255
ahead.

00:08:00.255 --> 00:08:17.355
So, uh, so we would, we had this tradition, you know, Joel would, uh, you know, build the site and I typically, my role is I would represent the, the promoter through the permitting process and do a lot of the risk management and things like that.

00:08:17.475 --> 00:08:17.565
Sure.

00:08:17.925 --> 00:08:18.975
Um, which means I was

00:08:18.975 --> 00:08:20.175
keep Joel's butt out of trouble,

00:08:20.175 --> 00:08:20.415
which

00:08:20.415 --> 00:08:23.326
you're still doing kind of, it's like a big brother roll of circus.

00:08:23.925 --> 00:08:24.555
Exactly.

00:08:24.975 --> 00:08:25.456
Best friends,

00:08:25.456 --> 00:08:25.755
big Brother.

00:08:25.755 --> 00:08:26.115
Probably fair.

00:08:27.586 --> 00:08:35.475
Uh, you know, and so, uh, we would, uh, you know, I would be, we'd get the permissions and everything like that, and then I would.

00:08:35.865 --> 00:08:42.885
You know, we'd get the law enforcement and security and medical and all that up and running and you know, we got the, wow.

00:08:42.885 --> 00:08:44.326
All the, all the systems are running.

00:08:44.326 --> 00:08:44.860
That's a complex, complex thing.

00:08:44.971 --> 00:08:47.296
And the, and the, the productions going.

00:08:47.296 --> 00:08:48.946
The stages are all on.

00:08:48.975 --> 00:08:54.525
And we had the tradition when we, when we get our first night main stage headliner on

00:08:54.765 --> 00:08:54.975
Yep.

00:08:55.245 --> 00:09:00.015
We would meet up in the, what we call the ops pocket, which was Joel's little world backstage.

00:09:00.135 --> 00:09:00.346
Yeah.

00:09:00.346 --> 00:09:04.096
Where all the tools and heavy equipment and all that bour that stuff is Yeah.

00:09:04.096 --> 00:09:04.635
Was stored

00:09:04.816 --> 00:09:05.086
lots of

00:09:05.086 --> 00:09:06.706
bourbon and also some, some bourbon.

00:09:06.706 --> 00:09:16.066
We had a tradition that we would, uh, we'd go back there and have a nice, uh, you know, have a, have a toast to, to the event good health being, being on way.

00:09:16.066 --> 00:09:16.341
We got the

00:09:16.341 --> 00:09:16.846
headliner up

00:09:16.850 --> 00:09:19.125
next and hopefully the hippie is not ruining the weekend for us.

00:09:19.125 --> 00:09:19.306
Right.

00:09:19.696 --> 00:09:19.785
Or the

00:09:19.785 --> 00:09:20.446
Colorado weather.

00:09:20.446 --> 00:09:25.605
I mean, if you got the headliners up, that means you pretty much got the first day done, which means it's pretty.

00:09:25.966 --> 00:09:26.895
Smooth sailing from there.

00:09:26.895 --> 00:09:27.285
Hopefully.

00:09:27.285 --> 00:09:27.346
Yeah.

00:09:27.346 --> 00:09:27.405
The,

00:09:27.495 --> 00:09:29.836
for, for us a lot, you know, there's gonna be a lot.

00:09:29.836 --> 00:09:31.666
It's not always, there's gonna be a lot, lot of troubleshooting.

00:09:32.385 --> 00:09:32.625
Yeah.

00:09:32.625 --> 00:09:32.635
50.

00:09:32.635 --> 00:09:34.936
But the heaviest part of the lift is, is, is done.

00:09:34.936 --> 00:09:46.336
And, and we would, I don't know whether there was, at one point, Joel, Joel can tell you about it, but Joel had a, had a, uh, a run runner, a, a bootlegger in his family history and Gotcha.

00:09:46.336 --> 00:09:52.365
We were talking about that once and we, we, we talked a little bit about, you know, what, you know, what if we made our own sometimes.

00:09:52.365 --> 00:09:52.546
Yeah.

00:09:52.551 --> 00:09:56.571
You know, and, and that, uh, you know, and is that legal conversation

00:09:56.600 --> 00:09:58.066
like, can I make my own for me?

00:09:58.275 --> 00:09:58.936
You cannot.

00:09:59.086 --> 00:09:59.505
No,

00:09:59.596 --> 00:09:59.926
no, no.

00:10:00.105 --> 00:10:00.405
Interesting.

00:10:00.405 --> 00:10:01.216
Unlike there's,

00:10:01.395 --> 00:10:01.931
that seems like bullshit.

00:10:01.951 --> 00:10:02.171
You

00:10:02.176 --> 00:10:02.806
can home brew.

00:10:02.806 --> 00:10:03.410
Well, I mean, it's, it.

00:10:04.035 --> 00:10:04.365
You can't,

00:10:04.365 --> 00:10:04.966
it's explosive

00:10:05.206 --> 00:10:05.475
once

00:10:05.475 --> 00:10:05.686
you

00:10:05.716 --> 00:10:06.316
Well, that's true.

00:10:06.316 --> 00:10:06.946
It's very flammable.

00:10:06.946 --> 00:10:08.385
You blowing up your neighbor's houses and shit.

00:10:08.686 --> 00:10:11.655
There is actually some reason for regulation of it, I suppose.

00:10:11.686 --> 00:10:12.046
Yeah.

00:10:12.046 --> 00:10:12.056
Yeah.

00:10:12.466 --> 00:10:13.336
It's highly flammable

00:10:13.461 --> 00:10:17.145
and you could kill yourself probably if you do it wrong, like poison yourself or something.

00:10:17.176 --> 00:10:18.405
It seems to be, yeah.

00:10:18.495 --> 00:10:20.115
I suppose there's that, I

00:10:20.115 --> 00:10:21.285
mean, if you make it outta wood or whatever.

00:10:21.285 --> 00:10:21.556
Right.

00:10:22.546 --> 00:10:23.461
I think it's just one of the, the last,

00:10:23.461 --> 00:10:24.525
you're not using the right seeds then though.

00:10:24.826 --> 00:10:27.285
One of the last vestiges of, of prohibition.

00:10:27.291 --> 00:10:33.255
One of the, one of the still faint echoes or we can't, you can home brew, but you can't home distill.

00:10:33.375 --> 00:10:33.826
Interesting.

00:10:34.096 --> 00:10:34.245
Yeah.

00:10:34.846 --> 00:10:38.475
So we had goes, we had, we had this tradition for all these years through a lot

00:10:38.475 --> 00:10:39.015
of events.

00:10:39.015 --> 00:10:43.216
So you, you got some, some, some moonshine somewhere from the runner family or?

00:10:43.456 --> 00:10:46.186
No, this is like, can, this is my, my great great grandpa, so.

00:10:46.635 --> 00:10:46.966
Gotcha.

00:10:47.025 --> 00:10:48.135
This is Arch Benini.

00:10:48.135 --> 00:10:48.316
Pre,

00:10:48.321 --> 00:10:49.275
pre NASCAR days.

00:10:49.635 --> 00:10:51.706
This pre like 1800.

00:10:52.250 --> 00:10:52.541
Yeah.

00:10:52.546 --> 00:10:52.785
Yeah.

00:10:52.785 --> 00:10:55.155
Um, now Archie Benini was, um, he was a.

00:10:55.681 --> 00:10:57.000
Colorful member of our family.

00:10:57.000 --> 00:10:59.850
It was a purveyor of good times, you know?

00:11:00.091 --> 00:11:00.811
And where was this?

00:11:00.961 --> 00:11:02.100
This is back in Pennsylvania.

00:11:02.191 --> 00:11:02.910
Oh, okay.

00:11:02.910 --> 00:11:04.620
Northwestern pa up in Penn.

00:11:04.620 --> 00:11:06.630
Tuck part of Pennsylvania as we like to call it.

00:11:06.755 --> 00:11:06.765
Okay.

00:11:07.321 --> 00:11:12.360
Uh, but he had a couple inns that were covers for his, his, um, speakeasies.

00:11:12.480 --> 00:11:12.630
Oh,

00:11:12.630 --> 00:11:13.110
interesting.

00:11:13.140 --> 00:11:15.750
Uh, they were called, um, oh, should I The name of like

00:11:15.750 --> 00:11:17.280
a public house almost, or

00:11:17.341 --> 00:11:18.000
it was an inn.

00:11:18.091 --> 00:11:19.110
Archie's in, yeah.

00:11:19.110 --> 00:11:19.801
Archie Archie's Inn.

00:11:19.801 --> 00:11:20.041
Yeah.

00:11:20.160 --> 00:11:20.520
Thank you.

00:11:20.551 --> 00:11:20.910
Geez.

00:11:22.230 --> 00:11:22.650
Brain fart.

00:11:23.610 --> 00:11:24.120
But, um,

00:11:24.120 --> 00:11:28.770
anyway, so, so he would serve his own distilled spirits or more He would send people out with bottles of his

00:11:28.770 --> 00:11:29.035
spirits stuff.

00:11:29.035 --> 00:11:29.155
Yeah.

00:11:29.155 --> 00:11:33.270
So he would, he would bootleg and, um, did a lot of rum running.

00:11:33.360 --> 00:11:40.171
Uh, my grandpa used to tell stories of bouncing around in the backseat of their, their car with cases of, of booze underneath it.

00:11:40.201 --> 00:11:40.410
Okay.

00:11:40.410 --> 00:11:41.235
Taking it to the tower.

00:11:41.306 --> 00:11:41.596
When

00:11:41.596 --> 00:11:42.750
you say rum running, was it rum?

00:11:43.650 --> 00:11:44.551
I think it was all Spirits.

00:11:44.581 --> 00:11:44.610
Okay.

00:11:44.610 --> 00:11:45.181
I'm pretty sure he did.

00:11:45.240 --> 00:11:45.721
That's just a

00:11:45.721 --> 00:11:48.750
nickname for all spirits transportation, kind of, yeah.

00:11:48.750 --> 00:11:50.250
Think it was, it just sounds clever because rum is like sugar cane, right?

00:11:50.250 --> 00:11:50.311
Yeah.

00:11:50.311 --> 00:11:52.260
Like so that wouldn't have been up in Pennsylvania much?

00:11:52.650 --> 00:11:54.270
No, there was mostly beer.

00:11:54.360 --> 00:11:55.110
Um

00:11:55.260 --> 00:11:55.650
Oh really?

00:11:55.711 --> 00:11:55.860
Okay.

00:11:55.860 --> 00:11:56.130
Yeah.

00:11:56.221 --> 00:11:59.941
The big area of Pennsylvania where I'm from, uh, Straubs Brewing and Yingling were

00:11:59.941 --> 00:12:00.091
still,

00:12:00.091 --> 00:12:00.181
yeah,

00:12:00.181 --> 00:12:00.211
I

00:12:00.211 --> 00:12:01.110
was gonna say Yingling.

00:12:01.561 --> 00:12:06.780
Um, I think in the most speakeasy is primarily beer and whiskey.

00:12:07.380 --> 00:12:10.561
So you mentioned just that at some point, hey, we should,

00:12:10.890 --> 00:12:21.390
well, we, uh, so we're, we're, you know, doing this, but we've got lots of events are, you know, they're, my practice and his company are growing and yeah, handling more and more events.

00:12:21.421 --> 00:12:24.811
And, uh, then, uh, there was this little.

00:12:25.561 --> 00:12:26.400
Pandemic thing.

00:12:26.400 --> 00:12:26.971
Oh, I heard about it.

00:12:26.971 --> 00:12:27.421
Popped up.

00:12:27.841 --> 00:12:27.910
You heard?

00:12:27.910 --> 00:12:27.926
Yeah.

00:12:27.926 --> 00:12:28.125
Yeah.

00:12:28.130 --> 00:12:29.910
That wasn't very good for the music festival business.

00:12:29.910 --> 00:12:35.245
It was a little hard on the terrible mass gathering and the music festivals, those, those big, uh, all together,

00:12:35.250 --> 00:12:35.490
we were the

00:12:35.490 --> 00:12:35.760
first

00:12:35.765 --> 00:12:36.005
to go.

00:12:36.316 --> 00:12:37.081
Last to come back.

00:12:37.380 --> 00:12:37.441
Yeah.

00:12:37.561 --> 00:12:37.770
Yep.

00:12:37.801 --> 00:12:40.081
So for me, it was the best year my life personally.

00:12:40.171 --> 00:12:43.441
Like I reconnected with my farm up in the canyon and just chill.

00:12:43.441 --> 00:12:44.370
Started this business.

00:12:44.791 --> 00:12:47.490
Ultimately started growing some barley that you could distill someday.

00:12:48.030 --> 00:12:51.600
So Joel called me up so all, all of our, you know, all that business went away.

00:12:51.721 --> 00:12:51.961
Sure.

00:12:51.961 --> 00:12:52.081
Yeah.

00:12:52.081 --> 00:12:54.480
And uh, you know, we had some time on our hands.

00:12:54.541 --> 00:12:54.900
Right.

00:12:55.051 --> 00:12:59.711
And Joel called me up and he was like, do you remember when you said, you know, that we should, I like it.

00:12:59.711 --> 00:13:02.311
And uh, he's like, what do you think?

00:13:02.400 --> 00:13:02.880
And I was like,

00:13:03.150 --> 00:13:03.421
yeah,

00:13:04.020 --> 00:13:04.561
let's do it.

00:13:04.620 --> 00:13:05.010
Why not?

00:13:05.010 --> 00:13:05.341
So

00:13:05.551 --> 00:13:05.850
I love

00:13:05.850 --> 00:13:06.000
it.

00:13:06.150 --> 00:13:12.541
And then we started, uh, I had a lot of connections through the music industry with a lot of, um, like STEM siters, for example.

00:13:12.541 --> 00:13:15.360
Um, people that would promote or, uh, sponsor an event.

00:13:15.360 --> 00:13:15.541
Sure,

00:13:15.630 --> 00:13:16.110
yeah.

00:13:16.110 --> 00:13:16.120
Yeah.

00:13:16.120 --> 00:13:16.140
Makes sense.

00:13:16.230 --> 00:13:24.721
Was able to build a lot of relationships in this industry and, and when I started exploring what our business plan looked like and how we can execute it, um.

00:13:25.471 --> 00:13:31.410
Um, the owner of Stems actually, um, he was one of the guys I reached out to and he kind of mentored me a lot.

00:13:31.410 --> 00:13:31.471
Yeah.

00:13:31.471 --> 00:13:34.051
And introduced me to Brad, uh, Lincoln over at Oh yeah.

00:13:34.051 --> 00:13:34.561
Funk Works.

00:13:34.561 --> 00:13:34.711
Sure.

00:13:34.711 --> 00:13:35.400
The owner of Funk Works.

00:13:35.400 --> 00:13:35.461
Yeah.

00:13:35.461 --> 00:13:35.610
Yeah.

00:13:35.610 --> 00:13:38.551
And, um, Brad had that back building.

00:13:38.551 --> 00:13:40.755
They were kind of shrinking out of and I see.

00:13:40.860 --> 00:13:44.701
And uh, it was a great incubator for us to kind of get going on and.

00:13:45.331 --> 00:13:46.441
And then we signed a lease.

00:13:46.441 --> 00:13:47.520
And that was, that was a,

00:13:47.520 --> 00:13:47.910
that was the

00:13:47.910 --> 00:13:48.221
start of it.

00:13:48.221 --> 00:13:48.780
It was a hell of a day.

00:13:48.780 --> 00:13:48.961
Yeah.

00:13:48.961 --> 00:13:50.130
And then all of a sudden it was real.

00:13:50.280 --> 00:13:53.461
And, and then, then it really started to compile.

00:13:53.461 --> 00:13:53.581
And

00:13:53.581 --> 00:13:56.311
before we move on, what was that first one I drank

00:13:56.311 --> 00:13:56.671
here?

00:13:56.730 --> 00:13:59.160
Uh, so that was our, our for Grain bourbon.

00:13:59.191 --> 00:13:59.370
That's

00:13:59.370 --> 00:13:59.490
what,

00:14:00.000 --> 00:14:01.051
that's this one right here?

00:14:01.110 --> 00:14:01.291
Yep.

00:14:01.291 --> 00:14:01.951
So that's, uh,

00:14:01.956 --> 00:14:03.811
that's your, that's your flagship kind of?

00:14:04.410 --> 00:14:04.605
Yep.

00:14:04.605 --> 00:14:07.110
It's one of our, if you will, one of our flagship recipes.

00:14:07.171 --> 00:14:10.500
Um, so the way we operate is we're a house of brands.

00:14:10.561 --> 00:14:14.130
So as you can see below us, there's, right now we have three brands that are on the market.

00:14:14.191 --> 00:14:17.880
Um, we have our Seed and spirit brand, which will eventually get phased out of the market.

00:14:18.360 --> 00:14:20.100
And, um, that'll be just the,

00:14:20.105 --> 00:14:22.410
the seed and spirit is kind of the base corporation or whatever.

00:14:22.441 --> 00:14:24.841
Yeah, it's the, it's the distillery, not the brand.

00:14:24.900 --> 00:14:25.110
Yeah.

00:14:25.410 --> 00:14:25.650
Okay.

00:14:25.711 --> 00:14:29.490
It'll be available always, but it'll be in special releases at the distillery.

00:14:29.821 --> 00:14:31.801
So, um, we'll get into that a little bit more.

00:14:31.801 --> 00:14:33.541
We're gonna, we're in 2026.

00:14:33.541 --> 00:14:34.230
We're expanding.

00:14:34.230 --> 00:14:35.160
We're taking over the rest of, I heard

00:14:35.160 --> 00:14:36.150
you're taking over Funworks.

00:14:36.150 --> 00:14:36.390
Yeah.

00:14:36.390 --> 00:14:36.600
That's

00:14:36.600 --> 00:14:37.140
exciting.

00:14:37.441 --> 00:14:40.110
So this, uh, particular one is our for grain bourbon.

00:14:40.110 --> 00:14:42.421
It's, um, uh, corn that we grow up in Bellevue.

00:14:42.571 --> 00:14:42.780
Okay.

00:14:42.841 --> 00:14:44.130
Uh, right along the Poo River there.

00:14:44.490 --> 00:14:49.110
And, uh, malted barley, malted oat, and, um, wheat.

00:14:49.591 --> 00:14:49.951
Okay.

00:14:50.250 --> 00:14:54.721
When you say malted barley, malted oat, can we dig into that just a little bit?

00:14:54.721 --> 00:14:55.020
Like

00:14:55.081 --> 00:14:55.380
Yeah,

00:14:55.441 --> 00:14:58.696
that's like the, you gotta malt those grains first.

00:14:58.696 --> 00:14:58.806
First.

00:14:58.806 --> 00:15:00.390
You should, first you should pour another little Dr.

00:15:00.390 --> 00:15:02.846
I'll, we, we, Dr.

00:15:03.390 --> 00:15:08.941
Um, so what, what one of the core principles of this business was, you know, being involved in all aspects of it.

00:15:09.061 --> 00:15:09.301
Yeah.

00:15:09.390 --> 00:15:19.051
And malting is a, a big component in creation of, um, convertible sugars so that, um, our yeast can then chew up those sugars.

00:15:19.051 --> 00:15:20.431
Makes it, makes it turn, turn alcohol.

00:15:20.461 --> 00:15:20.671
Yeah.

00:15:20.671 --> 00:15:20.910
Yeah.

00:15:20.971 --> 00:15:22.921
And then it also creates enzymes

00:15:22.921 --> 00:15:25.650
creates a lot more surface area for those critters to chew on.

00:15:25.770 --> 00:15:26.005
In my

00:15:26.005 --> 00:15:26.285
imagination.

00:15:26.285 --> 00:15:27.181
It is a chemical change.

00:15:27.181 --> 00:15:30.150
So it goes from a starch into a sugar.

00:15:30.181 --> 00:15:30.331
Oh,

00:15:30.331 --> 00:15:30.510
I see.

00:15:30.510 --> 00:15:30.990
A carbohydrate.

00:15:31.681 --> 00:15:31.831
And

00:15:31.831 --> 00:15:33.091
the, we weed You don't malt it though.

00:15:33.360 --> 00:15:34.500
We, we muled everything.

00:15:34.530 --> 00:15:34.921
Oh, okay.

00:15:34.921 --> 00:15:36.091
Um, our barley.

00:15:36.691 --> 00:15:42.000
Most of our barley isn't malted, but we steamroll it so it, it, it, um, gelatinize, uh, pres.

00:15:42.510 --> 00:15:43.711
So it, it's already Okay.

00:15:43.711 --> 00:15:47.311
Kind of broken down and, and warmed up, rolled, and then we get it.

00:15:47.370 --> 00:15:47.730
Okay.

00:15:47.850 --> 00:15:50.160
Kinda like a flaked oat, like you get oatmeal.

00:15:50.166 --> 00:15:50.461
Yeah, yeah.

00:15:50.490 --> 00:15:52.686
Um, but for us it was, um, I

00:15:52.691 --> 00:15:54.451
so made beef barley soup this weekend.

00:15:54.691 --> 00:15:55.201
Oh, pearled

00:15:55.201 --> 00:15:55.831
barley, right?

00:15:55.831 --> 00:15:56.431
It's kind of like that.

00:15:56.431 --> 00:15:56.671
Yeah.

00:15:57.360 --> 00:16:01.801
So we, we started, the first phase of the business was to build out our malthouse.

00:16:02.071 --> 00:16:02.341
Okay.

00:16:02.341 --> 00:16:09.240
And essentially what that does is we bring in raw, um, ingredients, whatever that is, a barley a, a rye, so on and so forth.

00:16:09.780 --> 00:16:11.160
And then we hydrate it.

00:16:11.341 --> 00:16:14.520
So we put it into big steep vessel, and that essentially soaks in water.

00:16:14.671 --> 00:16:15.000
Okay.

00:16:15.120 --> 00:16:19.860
And then once it's about 40% moisture, then we send it over to these big boxes.

00:16:19.980 --> 00:16:20.380
And, um,

00:16:20.380 --> 00:16:20.520
and

00:16:20.520 --> 00:16:24.061
for something like this, the fore grain, are you doing it all together?

00:16:24.211 --> 00:16:24.990
No, we do it separate.

00:16:25.020 --> 00:16:25.171
Okay.

00:16:25.171 --> 00:16:27.360
And we, then we build our recipe, this case.

00:16:27.870 --> 00:16:29.191
Um, but yeah, so we, so

00:16:29.191 --> 00:16:32.191
it's got different chemistries for each thing takes longer and shorter, I reckon.

00:16:32.640 --> 00:16:33.130
Uh, it just.

00:16:34.125 --> 00:16:36.225
Creating of a recipe has always changed a little bit.

00:16:36.316 --> 00:16:36.586
Yeah.

00:16:36.885 --> 00:16:38.296
So our four grains different than our.

00:16:39.285 --> 00:16:40.576
You know, obviously our rye recipe.

00:16:40.576 --> 00:16:40.725
Anyway,

00:16:40.725 --> 00:16:41.086
keep going.

00:16:41.086 --> 00:16:41.235
I'm

00:16:41.355 --> 00:16:41.655
interrupting.

00:16:41.655 --> 00:16:41.926
Yeah, sorry.

00:16:42.405 --> 00:16:46.066
Um, so anyways, once it's in our germ boxes, then that's when it begins to sprout.

00:16:46.066 --> 00:16:58.500
And in nature, when a seed sprouts, uh, it naturally converts those starches over to grab carbohydrates so that the first root and shoot have energy and they feed off of that first burst of sugar and, and, um, energy that this

00:16:58.500 --> 00:16:58.541
is,

00:16:58.600 --> 00:16:59.355
the seed provides.

00:16:59.360 --> 00:17:01.216
This is, this is like a two year bourbon or something or

00:17:01.725 --> 00:17:01.905
whatever?

00:17:01.905 --> 00:17:03.855
Yeah, it's about a two and a half.

00:17:03.855 --> 00:17:06.556
We're only two and a half years old, so it's, it's no more than two and a half.

00:17:06.556 --> 00:17:06.976
Right.

00:17:07.006 --> 00:17:07.425
Legally.

00:17:07.826 --> 00:17:07.915
Yeah.

00:17:07.915 --> 00:17:11.066
But it, it's, it's, I mean, for me it's super good.

00:17:11.125 --> 00:17:11.486
Um,

00:17:11.516 --> 00:17:13.226
yeah, it's way good for

00:17:13.496 --> 00:17:13.826
a young,

00:17:13.826 --> 00:17:19.135
like, I wouldn't expect a youngster to taste like, what's the secret to making a young

00:17:19.226 --> 00:17:20.605
good equipment and, uh,

00:17:20.786 --> 00:17:21.385
good recipes,

00:17:21.385 --> 00:17:22.346
good, good practices,

00:17:22.346 --> 00:17:23.155
a lot of r and d

00:17:23.480 --> 00:17:30.986
and, and to get this to the point it's at, that means we're going to be, uh, it's gonna be aging in a much smaller barrel.

00:17:30.986 --> 00:17:32.756
Oh, uh, okay.

00:17:32.760 --> 00:17:37.645
To, to reach this level of, you know, the, the wood, the interaction with the wood has a lot to do.

00:17:37.705 --> 00:17:38.096
Yeah.

00:17:38.155 --> 00:17:38.486
I've heard

00:17:38.486 --> 00:17:41.455
there's places that are like putting'em on boats and stuff, so they go,

00:17:42.445 --> 00:17:43.165
we, we gotta, we

00:17:43.165 --> 00:17:44.605
have, we have a similar system.

00:17:44.665 --> 00:17:44.756
Yeah.

00:17:44.756 --> 00:17:48.056
We have a, a, we call it a wagon wheel age, so Okay.

00:17:48.115 --> 00:17:49.915
We can get into that when we talk about expedition.

00:17:50.036 --> 00:17:50.395
Yeah.

00:17:50.695 --> 00:17:56.965
But, uh, so this, this has been aged in a smaller barrel, like a five or a 10 gallon barrel, whereas, okay.

00:17:56.965 --> 00:18:02.185
Traditionally, most everything that we've been making in the last many years, all these.

00:18:02.790 --> 00:18:06.601
Mountains of barrels that we have two, those are in 53 gallon barrels, so

00:18:06.601 --> 00:18:06.901
Okay.

00:18:07.230 --> 00:18:12.030
You want to probably get at least four years of interaction with the wood when it's in a 53 gallon barrel.

00:18:12.361 --> 00:18:19.830
But if it's in a five or 10, then it's, it's, it gets to, to play with, with the wood a lot, a lot more intensely.

00:18:19.836 --> 00:18:24.121
Are, are you, you, are you both finance money people, kind of business wise

00:18:24.661 --> 00:18:25.381
entrepreneurs?

00:18:25.471 --> 00:18:25.800
Yeah.

00:18:26.070 --> 00:18:26.490
Enough.

00:18:26.790 --> 00:18:32.971
Well, I was just thinking to myself that like, the funny thing about whiskey is that I was just watching Tulsa King.

00:18:33.330 --> 00:18:33.421
Mm-hmm.

00:18:33.661 --> 00:18:35.431
You watch that show, the new season just came out.

00:18:35.431 --> 00:18:35.550
Right.

00:18:35.550 --> 00:18:38.070
And they got some 50 year whiskeys that they dug up.

00:18:38.520 --> 00:18:44.131
But like the whiskey's worth more and more the longer you sit on it, but the longer you sit on it, the more and more it costs.

00:18:44.131 --> 00:18:44.756
You, you.

00:18:44.790 --> 00:18:45.030
Well,

00:18:45.030 --> 00:18:47.580
also it evaporates, so the angels take the cut.

00:18:48.240 --> 00:18:50.280
If you're a whiskey, you're probably gonna get four bottles outta

00:18:50.280 --> 00:18:50.340
it.

00:18:50.340 --> 00:18:51.240
Oh, is that right?

00:18:51.240 --> 00:18:51.691
Or something.

00:18:51.750 --> 00:18:52.921
Oh, that's crazy.

00:18:52.921 --> 00:18:54.871
We, we use, we use, so,

00:18:55.201 --> 00:18:58.090
but anyway, the notion that I wanted, wanted to explore a little bit is mm-hmm.

00:18:58.105 --> 00:18:58.635
It's always.

00:18:59.310 --> 00:19:08.760
Yeah, like with every business, the more the owner wants to take outta the business, the less the business will be able to grow because it needs that capital to grow instead of paying you for your vacations and stuff.

00:19:08.941 --> 00:19:09.121
We

00:19:09.121 --> 00:19:09.675
haven't gotten paid yet.

00:19:09.675 --> 00:19:09.836
Yet.

00:19:09.836 --> 00:19:10.596
Have you gotten paid yet?

00:19:10.756 --> 00:19:10.955
No,

00:19:11.115 --> 00:19:12.060
I haven't gotten paid yet either.

00:19:12.570 --> 00:19:20.161
Here it's like you wanna store that whiskey longer so you can make some special reserves and things like that, but that's also like sacrificing from your current day cash flow.

00:19:20.730 --> 00:19:21.030
Yeah.

00:19:21.030 --> 00:19:22.260
Well we're, we're.

00:19:22.951 --> 00:19:31.530
As a crew, I think, um, everyone that's involved, all of our sweat equity earners, every, all of our partners in this, this project, we're all, uh, invested into the long term success of this.

00:19:31.530 --> 00:19:31.590
Yeah.

00:19:31.590 --> 00:19:34.560
So the short term, you know, none of us have taken paychecks.

00:19:34.560 --> 00:19:34.621
Yeah.

00:19:34.651 --> 00:19:47.820
Um, we've had some employees and stuff like that that obviously we pay, but, um, yeah, we're pretty dedicated to the, to getting to the four year mark so that we're pouring our, our big barrels out and we have market penetration with a, a lineup of brands.

00:19:47.820 --> 00:19:47.911
Cool.

00:19:47.911 --> 00:19:55.050
And at that point, I think we'll have enough skews on the shelf, plus with the launch of our tasting room, uh, we should be able to get paid here.

00:19:55.080 --> 00:19:55.560
What do you think?

00:19:55.560 --> 00:19:56.010
Two years.

00:19:56.310 --> 00:20:03.300
And so fingers crossed you've got these, the, the oats in the barley and the, you said those different ingredients that goes into the recipe.

00:20:03.300 --> 00:20:07.381
Does that go into the recipe then before it gets distilled?

00:20:07.381 --> 00:20:07.621
Right?

00:20:07.621 --> 00:20:09.750
Like it gets mixed together and then it gets distilled?

00:20:09.840 --> 00:20:10.111
Yeah.

00:20:10.111 --> 00:20:16.800
So to finish up the, the germination process, if you will, after it, after it germinates, then it goes into a kiln, it dries up.

00:20:17.326 --> 00:20:20.266
Then it goes through a cleaner where we clean all the root and the shoot off of it.

00:20:20.266 --> 00:20:20.506
Sure.

00:20:20.685 --> 00:20:24.465
So once that's done, then it gets stored and then, then we go through a phase.

00:20:24.465 --> 00:20:26.776
So it's usually like a month to two months.

00:20:26.836 --> 00:20:28.816
All bourbon, all the same recipe.

00:20:28.816 --> 00:20:30.645
We're just producing, producing, producing.

00:20:31.125 --> 00:20:32.536
And uh, we run pretty big equipment.

00:20:32.536 --> 00:20:36.105
We have, um, a 650 gallon hybrid pot column whiskey still that

00:20:36.286 --> 00:20:36.556
Okay.

00:20:36.556 --> 00:20:38.776
Pretty much runs a lot.

00:20:38.806 --> 00:20:38.955
Wow.

00:20:39.165 --> 00:20:39.855
Throughout the winter.

00:20:39.855 --> 00:20:41.806
It's always on summertime it gets a little too hot.

00:20:41.836 --> 00:20:50.476
But, um, so when we're in that phase, we're producing the same recipe and then we move into, you know, like our sweet wheat when it's wheat season.

00:20:50.625 --> 00:20:50.715
Yeah.

00:20:50.715 --> 00:20:52.336
Or our rye when it's rye season.

00:20:52.351 --> 00:20:52.431
Interesting.

00:20:52.431 --> 00:20:56.566
So we follow the seasons of the grain so that we know we're gonna have an AM supply come bring

00:20:56.566 --> 00:20:57.550
fresh off and Yeah.

00:20:57.556 --> 00:20:57.796
Yeah.

00:20:57.915 --> 00:21:01.455
And then, um, yeah, we, we are still Rise is go

00:21:01.455 --> 00:21:02.026
around here.

00:21:02.536 --> 00:21:03.945
No, they hate rye around here.

00:21:04.336 --> 00:21:04.695
I didn't think

00:21:04.695 --> 00:21:05.056
rye would

00:21:05.060 --> 00:21:07.070
go over, but we have to get it out, out far out east.

00:21:07.131 --> 00:21:09.016
Uh, kind of over by Nebraska border

00:21:09.016 --> 00:21:09.556
in Colorado.

00:21:09.556 --> 00:21:10.006
Still though.

00:21:10.006 --> 00:21:10.546
Still in Colorado.

00:21:10.546 --> 00:21:10.695
Yep.

00:21:10.756 --> 00:21:13.605
It's one of my favorite, uh, I don't even know.

00:21:13.846 --> 00:21:15.375
Must be a song out there that my.

00:21:15.780 --> 00:21:17.310
Dad used to play in the radio or something.

00:21:17.310 --> 00:21:19.830
But the rye whiskey, rye whiskey.

00:21:19.830 --> 00:21:20.851
Rye whiskey.

00:21:20.851 --> 00:21:21.721
I cry.

00:21:21.750 --> 00:21:22.861
You've heard that one just sounds

00:21:22.861 --> 00:21:24.165
like a good

00:21:24.375 --> 00:21:24.885
Irish show.

00:21:24.885 --> 00:21:27.721
If don't have rye whiskey, I surely will die.

00:21:28.351 --> 00:21:29.490
IIS Yeah, a nice singing voice.

00:21:29.496 --> 00:21:29.526
Yeah.

00:21:29.530 --> 00:21:34.171
I sing it with an Irish accent, even though I don't think like they would say Irish whiskey, right.

00:21:34.290 --> 00:21:36.510
But Irish, well they wouldn't call it Irish whiskey.

00:21:36.510 --> 00:21:37.951
I don't imagine they would just call it whiskey.

00:21:38.881 --> 00:21:39.421
Probably.

00:21:39.421 --> 00:21:39.431
Yeah.

00:21:40.441 --> 00:21:41.611
Here we'd call it Irish whiskey.

00:21:41.611 --> 00:21:43.020
We call it American Single Malt.

00:21:43.020 --> 00:21:43.800
So maybe they call it Irish,

00:21:43.800 --> 00:21:43.980
I guess.

00:21:43.980 --> 00:21:45.931
So I'm curious if anybody knows, I've never

00:21:45.931 --> 00:21:46.530
been to Ireland.

00:21:46.530 --> 00:21:56.401
Actually comment on this episode of the Local Experience podcast and tell us if they, like if you could buy a bottle of Irish whiskey in Ireland, does it say Irish whiskey or does it just say like whiskey?

00:21:56.401 --> 00:21:56.611
Duh.

00:21:56.881 --> 00:21:57.601
It just says whiskey.

00:21:58.215 --> 00:21:58.665
You've been?

00:21:58.721 --> 00:21:58.840
I

00:21:58.840 --> 00:21:58.921
have

00:21:58.921 --> 00:21:59.080
been.

00:21:59.086 --> 00:21:59.445
Okay.

00:21:59.631 --> 00:21:59.921
Okay.

00:22:00.375 --> 00:22:00.705
I'm curious.

00:22:00.705 --> 00:22:00.736
I

00:22:00.736 --> 00:22:01.576
explored this

00:22:01.786 --> 00:22:02.236
topic

00:22:02.236 --> 00:22:02.800
while there, so,

00:22:02.806 --> 00:22:07.246
so can we go to the next, uh, taste sample bef or can I get the next taste sample Yeah.

00:22:07.246 --> 00:22:10.125
Before we restart this conversation of, or do you want me to go next?

00:22:10.125 --> 00:22:11.685
Do you want go to the high rye?

00:22:11.685 --> 00:22:12.286
You want me to go to the

00:22:12.526 --> 00:22:15.016
Yeah, why don't you, uh, fortune Fire is our next brand.

00:22:15.316 --> 00:22:16.145
We talk about that a little bit too.

00:22:16.145 --> 00:22:18.855
Of, about, let's, let's just go there and we'll come back into the production process.

00:22:18.855 --> 00:22:20.326
People hang on with us.

00:22:20.415 --> 00:22:20.685
Why not?

00:22:20.865 --> 00:22:21.226
Sure.

00:22:21.496 --> 00:22:32.925
So our fire is, um, that's, uh, so Archie Benini, um, my grandfather, Archie Benin's great, great grandson, um, was uh, William Benini.

00:22:32.925 --> 00:22:40.006
And, and in his later days, um, was going through Alzheimer's and one of the few memories he could conjure up.

00:22:40.486 --> 00:22:43.846
Was his time in, in his, in the Korean War, in the Air Force.

00:22:44.056 --> 00:22:44.326
Okay.

00:22:44.415 --> 00:22:49.635
And, um, when I created, uh, some of our recipes, one of the recipes was called, uh, AB Rye.

00:22:49.786 --> 00:22:53.355
And he was always like, why are you making a recipe named after Archie Benini?

00:22:53.355 --> 00:22:54.226
You never even met the guy.

00:22:54.796 --> 00:22:56.026
You know, I had to deal with you my whole life.

00:22:56.056 --> 00:22:56.326
Yeah.

00:22:56.596 --> 00:22:59.115
So I was like, all right grandpa, well what, what, what do you want to do?

00:22:59.115 --> 00:23:00.705
Like, what, what kind of branch did we make?

00:23:00.711 --> 00:23:11.115
And, and he wanted to do something that was with military focused and um, was also, you know, we both work in a non-profit sector and so we wanted to tie in, uh, non-profit with it.

00:23:11.115 --> 00:23:16.935
And we're working with, um, simplifying America's Fund, which is a, a plus rated all across all branches.

00:23:16.965 --> 00:23:17.236
Okay.

00:23:17.266 --> 00:23:17.865
Uh, veteran.

00:23:17.865 --> 00:23:19.875
I've heard a lot of product kind of things like that.

00:23:19.875 --> 00:23:22.980
Like they get 10% of sales or something, or 5% or whatever.

00:23:22.980 --> 00:23:24.945
Yes, we do do a, a dollar 22 per bottle.

00:23:25.006 --> 00:23:25.155
Okay.

00:23:25.155 --> 00:23:26.566
Gets donated to their organization.

00:23:26.596 --> 00:23:30.105
Um, and that part of, that's with the 22 a day movement to bring some Sure.

00:23:30.105 --> 00:23:32.836
Um, suicide awareness within the, the military sector.

00:23:33.316 --> 00:23:33.855
Um.

00:23:34.276 --> 00:23:38.115
And then we've kind of just deep dove into what does that look like for us?

00:23:38.115 --> 00:23:40.576
How do, how can we be as authentic as possible to it?

00:23:40.576 --> 00:23:42.526
And you'll see the dog tags on there.

00:23:42.586 --> 00:23:47.145
Every dog tag has a real soldier that, uh, anyone on that's listening.

00:23:47.205 --> 00:23:50.445
Uh, if you have a veteran in your life, you wanna go to our dedication page.

00:23:50.445 --> 00:23:52.036
It's forging fire spirits.com.

00:23:52.096 --> 00:23:53.175
Oh slash dedication.

00:23:53.536 --> 00:23:54.705
You can fill out a form.

00:23:54.705 --> 00:24:01.875
We'll do a thousand print runs of, uh, each service member that's, um, been submitted, submitted thousand, a thousand runs.

00:24:01.875 --> 00:24:02.026
Yeah.

00:24:02.026 --> 00:24:02.895
A thousand dog tags.

00:24:03.375 --> 00:24:04.036
And, um, is that

00:24:04.036 --> 00:24:05.655
you pay for this seems like they should.

00:24:07.276 --> 00:24:07.635
Just kidding.

00:24:07.635 --> 00:24:08.566
I think it's the least we can do.

00:24:09.016 --> 00:24:10.155
Well, yeah.

00:24:10.246 --> 00:24:10.695
I guess

00:24:10.786 --> 00:24:12.046
it's not very expensive, so.

00:24:12.046 --> 00:24:12.195
Sure.

00:24:12.526 --> 00:24:15.945
Um, but, and that, so that was one key component to it.

00:24:15.945 --> 00:24:19.486
And then we also, if you feel the label, it's like a real woven patch label on it.

00:24:19.546 --> 00:24:19.875
So.

00:24:20.401 --> 00:24:21.480
Uh, pretty unique.

00:24:21.570 --> 00:24:21.840
Yeah.

00:24:21.840 --> 00:24:22.171
Label

00:24:22.171 --> 00:24:22.330
on it.

00:24:22.405 --> 00:24:24.451
So it feels like a military jacket thing almost.

00:24:24.510 --> 00:24:24.780
Yeah.

00:24:25.381 --> 00:24:29.550
Um, and, and I see both of these are rye in the for and fire line.

00:24:29.550 --> 00:24:30.961
Is that gonna be your rye line?

00:24:30.961 --> 00:24:31.290
Kind of.

00:24:31.740 --> 00:24:37.111
Uh, one is a rye, which is a 95 5, uh, rye to, to barley.

00:24:37.260 --> 00:24:39.151
And this is a high R bourbon, actually.

00:24:39.240 --> 00:24:39.721
Oh, yes,

00:24:39.721 --> 00:24:39.840
you're

00:24:39.840 --> 00:24:40.141
right.

00:24:40.290 --> 00:24:40.651
Sorry.

00:24:40.711 --> 00:24:43.306
So, high ripe bourbon whiskey means that you, there you go.

00:24:43.496 --> 00:24:43.945
Good job.

00:24:44.550 --> 00:24:49.351
You, uh, elevate the rye grain bill and lower the corn grain bill down.

00:24:49.351 --> 00:24:50.971
So you, you kind of almost balance it.

00:24:50.971 --> 00:24:54.060
So it's 51% corn, 42% rye.

00:24:54.151 --> 00:24:54.901
This is really good,

00:24:54.901 --> 00:24:55.171
isn't it?

00:24:55.171 --> 00:24:55.411
Really good.

00:24:55.411 --> 00:24:55.500
And

00:24:55.500 --> 00:24:56.730
this is also young too.

00:24:57.391 --> 00:24:59.431
Uh, no, this is actually a collaboration project.

00:24:59.431 --> 00:25:05.550
So to get this one on the market and to kind of get rolling, uh, we worked with, um, Bardstown Distilling and Green River Distilling.

00:25:05.611 --> 00:25:06.030
Okay.

00:25:06.121 --> 00:25:11.010
Both outta Kentucky, um, make Great Juice, um, Jeffersons and so on, so forth.

00:25:11.010 --> 00:25:11.310
Okay.

00:25:11.671 --> 00:25:13.346
Um, they have a, a good lineup of whiskeys.

00:25:13.346 --> 00:25:16.441
And it's some of your seeds or local seeds in that, or is that's just their

00:25:16.441 --> 00:25:17.941
It's, it's all their juice right now.

00:25:17.971 --> 00:25:20.820
Once our stuff hits, uh, the four year minimum maturation point.

00:25:20.820 --> 00:25:21.030
Right.

00:25:21.211 --> 00:25:23.131
Then we'll start blending our juice in with it.

00:25:23.191 --> 00:25:26.941
And then, um, so we're, we're, we wanted to get on the market.

00:25:26.941 --> 00:25:27.330
We want Yeah.

00:25:27.330 --> 00:25:30.391
It's been about a year and a half that we've been working with this nonprofit and

00:25:30.421 --> 00:25:34.921
Well, in a couple of years, you're gonna have a whole bunch of bottle of barrels of whiskey to start selling.

00:25:35.131 --> 00:25:35.371
Yeah.

00:25:35.371 --> 00:25:38.671
And then at that point we'll blend their stuff out and it'll be all of our stuff.

00:25:38.671 --> 00:25:38.911
Yeah.

00:25:39.000 --> 00:25:39.300
Yeah.

00:25:39.300 --> 00:25:39.780
Interesting.

00:25:39.780 --> 00:25:48.871
So, Jess, um, I wanna flash to you for a moment because like, especially on the front end of creating a distillery, if you're the.

00:25:49.635 --> 00:25:51.766
Keep Joel out of jail and out of trouble.

00:25:51.855 --> 00:26:00.556
Legal background, regulation kind of guy, like for people that maybe have an imagination of, uh, doing something like this.

00:26:00.556 --> 00:26:04.455
Like what's the, what's the hoops and hurdles, uh, that are most significant?

00:26:04.455 --> 00:26:06.945
Maybe we'll dip into that process a little bit.

00:26:06.945 --> 00:26:07.365
Is that cool?

00:26:07.455 --> 00:26:08.115
Sure, yeah.

00:26:08.175 --> 00:26:13.695
It's a, uh, it's a highly regulated industry, the alcohol industry.

00:26:13.726 --> 00:26:18.540
Um, it also, uh, there, you know, we've got what.

00:26:19.530 --> 00:26:24.631
What used to be the a TF, their jurisdiction, um, which was alcohol, tobacco, firearms Sure.

00:26:24.901 --> 00:26:30.060
Is now under the jurisdiction of a new, uh, new-ish entity called the Trade and Tax Bureau.

00:26:30.060 --> 00:26:31.141
So the TTB.

00:26:31.155 --> 00:26:31.496
Oh, okay.

00:26:31.615 --> 00:26:31.736
Interesting.

00:26:31.740 --> 00:26:36.300
So you'll hear a lot of people talking about the TTB, so they're the ones that you get your,

00:26:36.480 --> 00:26:41.461
that seems more appropriate a little bit, kind of like the whole notion of a alcohol, tobacco, and firearm.

00:26:41.520 --> 00:26:41.701
Yeah.

00:26:41.790 --> 00:26:43.441
It's like, okay, what are these two things?

00:26:43.441 --> 00:26:44.010
Why they lumping those together?

00:26:44.016 --> 00:26:44.576
Why those three together?

00:26:45.151 --> 00:26:47.490
And really what they're there for is to protect the revenue.

00:26:47.611 --> 00:26:54.300
This is a, a re you know, a fairly, uh, sucking, fairly taxed, uh, product that we Yeah.

00:26:54.306 --> 00:26:56.671
It's, it's a monopoly effectively,

00:26:56.671 --> 00:26:57.361
and let's keep it that way.

00:26:57.361 --> 00:27:01.135
It's gonna be taxed at every, every level, uh, that they can state,

00:27:01.135 --> 00:27:01.375
federal.

00:27:01.675 --> 00:27:01.895
Yep.

00:27:02.040 --> 00:27:12.961
So we, uh, so you start with getting a, a, in our case, a distilled spirits plant permit from the, from the TTB, which is they want to know.

00:27:13.266 --> 00:27:18.665
What your equipment is, what your recipes are, that you're not gonna blind anyone that you're, you know, right.

00:27:18.846 --> 00:27:19.746
That you know what you're doing.

00:27:19.746 --> 00:27:21.066
Can you build the malthouse first?

00:27:21.066 --> 00:27:21.365
So

00:27:21.695 --> 00:27:22.145
no, that

00:27:22.145 --> 00:27:22.715
all comes together.

00:27:22.721 --> 00:27:27.546
You, you, you actually have to, well, you don't need this kind of permit for the malting.

00:27:27.605 --> 00:27:27.726
Right.

00:27:27.726 --> 00:27:36.846
Most, a a lot of places are going to, uh, buy their, their malted greens from, from a, oh, it's already dedicated malt house source.

00:27:36.935 --> 00:27:39.276
It's coming in a, in a bag or a to, or buying grape

00:27:39.276 --> 00:27:39.695
juice from

00:27:39.756 --> 00:27:40.026
somebody.

00:27:40.026 --> 00:27:43.415
We're actually the first distillery to do all the things that we're doing in the state of Colorado.

00:27:43.445 --> 00:27:44.016
Is that right?

00:27:44.076 --> 00:27:44.346
Yep.

00:27:44.645 --> 00:27:47.615
So all the fancy pans that call themselves distillers.

00:27:47.615 --> 00:27:49.625
Some of'em, most of'em just bring in juice.

00:27:50.010 --> 00:27:50.230
No,

00:27:50.236 --> 00:27:51.276
no, no, no, no, no.

00:27:51.276 --> 00:27:53.790
Uh, as far as like growing corn, oh, all that stuff.

00:27:53.790 --> 00:27:55.385
Uh, malting in house.

00:27:55.415 --> 00:27:55.895
Um,

00:27:55.955 --> 00:27:58.955
but I've heard that a lot of the stuff that says it's made in Fort Collins isn't.

00:27:59.490 --> 00:28:01.500
Really, really made in Fort Collins much

00:28:01.530 --> 00:28:04.020
legally on the back of every bottle you're supposed to.

00:28:04.020 --> 00:28:06.976
Now, whether they do or not, I don't know, but you're, you have to declare where they do.

00:28:06.976 --> 00:28:07.125
And Jess,

00:28:07.125 --> 00:28:07.951
we'll come back to you by the way.

00:28:07.951 --> 00:28:08.971
I'm sorry, I, I

00:28:08.971 --> 00:28:09.240
chase.

00:28:09.240 --> 00:28:09.780
Okay.

00:28:09.840 --> 00:28:11.941
You have to declare what state it was distilled in.

00:28:12.030 --> 00:28:12.721
Distilled in.

00:28:12.750 --> 00:28:12.961
Mm-hmm.

00:28:13.201 --> 00:28:13.560
Okay.

00:28:14.010 --> 00:28:21.601
You have to state that, uh, there's, there's you, I've had to get educated on this, but you can learn a lot from an alcohol label.

00:28:21.661 --> 00:28:26.520
It's gonna tell you a lot of things, and there's a lot of rules around, uh, what is on that label.

00:28:26.520 --> 00:28:35.070
And one of the things that we have to do with the TTB every time we do this is we design our label and then, then we send, send it to them.

00:28:35.070 --> 00:28:39.721
You go to school and then they look at it and they make sure it checks all the boxes and it meets all the requirements.

00:28:39.721 --> 00:28:39.780
Yeah.

00:28:39.780 --> 00:28:40.651
Which are numerous.

00:28:40.651 --> 00:28:40.830
And

00:28:40.830 --> 00:28:45.060
so, so bring me back to the, the permit for the distill.

00:28:45.090 --> 00:28:49.365
So the, the, the D-S-P-D-S-P distilled Spirits Plant Yep.

00:28:49.385 --> 00:28:49.885
Is Okay.

00:28:49.935 --> 00:28:50.286
Plant.

00:28:50.385 --> 00:28:53.010
We, that's our, our federal license.

00:28:53.040 --> 00:28:56.641
And, uh, and that actually you have to have all, pretty much all.

00:28:57.046 --> 00:28:58.665
Set up, designed, fully,

00:28:58.665 --> 00:28:59.326
built out, ready,

00:28:59.326 --> 00:29:03.851
operate fully built out so that they can inspect it before they approve your equipment.

00:29:03.851 --> 00:29:03.980
Oh, you

00:29:03.980 --> 00:29:04.905
basically build it

00:29:04.905 --> 00:29:06.615
So you're, you're like, Hey, can we use

00:29:06.615 --> 00:29:07.395
this, you guys?

00:29:07.395 --> 00:29:07.665
Yeah.

00:29:07.671 --> 00:29:08.355
Then they're like, we'll be

00:29:08.355 --> 00:29:09.165
there in three months.

00:29:09.290 --> 00:29:09.451
Yeah.

00:29:10.096 --> 00:29:13.425
And, and they say, okay, we, we think this looks good.

00:29:13.605 --> 00:29:14.986
Here's, here's your,

00:29:15.046 --> 00:29:17.776
then you're like, okay, we'll hide our practice rounds within those next three months.

00:29:17.776 --> 00:29:19.155
Here's your, here's your permit.

00:29:19.155 --> 00:29:19.336
No,

00:29:19.635 --> 00:29:20.506
you don't, you don't wanna do that?

00:29:20.506 --> 00:29:20.566
No,

00:29:21.346 --> 00:29:21.586
no.

00:29:22.096 --> 00:29:22.425
You, your butt

00:29:22.425 --> 00:29:22.905
outta trouble.

00:29:22.935 --> 00:29:23.145
Yeah.

00:29:23.236 --> 00:29:23.536
Okay.

00:29:23.776 --> 00:29:25.635
And then, but anything, okay.

00:29:25.635 --> 00:29:26.326
Kurt just wants to break

00:29:26.326 --> 00:29:26.715
the law.

00:29:26.925 --> 00:29:30.346
I, I've just seen just in bootlegger mode.

00:29:30.346 --> 00:29:33.181
So you think, hooray, we got our dsp.

00:29:33.181 --> 00:29:34.006
Isn't this great?

00:29:34.006 --> 00:29:34.965
We're finally get to go.

00:29:35.026 --> 00:29:35.685
No, no.

00:29:35.685 --> 00:29:38.776
Now we get to start on the state of Colorado's.

00:29:38.925 --> 00:29:39.526
Okay.

00:29:39.615 --> 00:29:40.096
Permitting

00:29:40.096 --> 00:29:40.665
only after

00:29:40.665 --> 00:29:41.566
you get here to get our

00:29:41.746 --> 00:29:42.046
Yeah.

00:29:42.256 --> 00:29:42.615
Federal

00:29:42.615 --> 00:29:43.605
first and then state.

00:29:43.605 --> 00:29:43.695
Yeah.

00:29:44.145 --> 00:29:47.326
And before you can even apply for your state, you gotta have the federal in place.

00:29:47.355 --> 00:29:47.625
Okay.

00:29:48.211 --> 00:29:52.590
So that's, you know, so we're already well over a year into the process.

00:29:52.596 --> 00:29:52.685
Sure.

00:29:52.685 --> 00:29:52.925
Yeah.

00:29:52.980 --> 00:29:55.951
And, uh, so now it's another round Dang.

00:29:55.951 --> 00:29:57.840
Of background checks and stuff.

00:29:57.840 --> 00:30:02.040
They had to dang look into dang Joel and I, and make sure we, I'm clean, shady, shady fellows.

00:30:02.040 --> 00:30:02.431
I believe you.

00:30:02.435 --> 00:30:02.885
And, uh, you

00:30:02.891 --> 00:30:03.391
super clean.

00:30:03.391 --> 00:30:04.111
You seem like a country

00:30:04.111 --> 00:30:04.381
kid.

00:30:04.471 --> 00:30:04.871
Yeah, yeah.

00:30:04.980 --> 00:30:05.701
And, uh,

00:30:05.730 --> 00:30:07.980
well, but because you've had a big brother keeping you outta trouble, like

00:30:07.980 --> 00:30:08.550
Yeah, exactly.

00:30:09.121 --> 00:30:14.401
So then we're working on our, our, in our case it was a, a manufacturer's permit from the state.

00:30:15.211 --> 00:30:18.961
And, uh, and that's, you know, oh, that's another process.

00:30:18.990 --> 00:30:19.351
Not

00:30:19.381 --> 00:30:21.270
part of the alcohol prep, but just, or

00:30:21.826 --> 00:30:22.381
in, in the

00:30:22.381 --> 00:30:27.871
state size that we were a, a manufacturer as opposed to like a distilled, um, almost like

00:30:27.871 --> 00:30:28.830
a food manufacturer.

00:30:28.830 --> 00:30:30.211
There, there's like a bunch of different levels of Okay.

00:30:30.270 --> 00:30:30.601
Yeah.

00:30:30.601 --> 00:30:34.800
You can be a lot of different, uh, there, you know, there's all, all sorts of varieties of

00:30:34.826 --> 00:30:35.046
all

00:30:35.221 --> 00:30:37.201
state liquor permits is Gotcha.

00:30:37.830 --> 00:30:39.030
Uh, a spirit manufacturers.

00:30:39.060 --> 00:30:39.421
Okay.

00:30:39.421 --> 00:30:43.006
All, so, so we work through that process and, and there's, you know, they.

00:30:43.800 --> 00:30:49.560
You know that now they're gonna come and inspect and look at everything and check all that interesting out and everything.

00:30:49.980 --> 00:30:51.205
And, uh, that was the

00:30:51.286 --> 00:30:51.885
building department in

00:30:52.105 --> 00:30:52.526
county.

00:30:52.556 --> 00:30:52.846
Yeah.

00:30:53.105 --> 00:30:54.871
And then you're like, okay, we got our state permit.

00:30:54.871 --> 00:30:55.530
Isn't this great?

00:30:55.530 --> 00:30:58.171
We get to fire these suckers up, you know, and everything.

00:30:58.171 --> 00:30:59.070
Let's start this stuff.

00:30:59.340 --> 00:31:00.060
No, no.

00:31:00.090 --> 00:31:02.310
Now it's, now it's time to talk to Larimer County.

00:31:02.371 --> 00:31:02.760
Okay.

00:31:03.000 --> 00:31:05.010
And then that's all the, uh,

00:31:05.040 --> 00:31:05.371
right.

00:31:05.701 --> 00:31:06.661
You know, and, and because

00:31:06.661 --> 00:31:09.631
did you have to get a building permit on the front side or were you putting it into an existing

00:31:09.840 --> 00:31:10.080
structure?

00:31:10.080 --> 00:31:13.441
Yeah, we, we were, we were in, we were in the process of basically all these at the same time.

00:31:13.441 --> 00:31:13.800
Gotcha.

00:31:13.951 --> 00:31:14.371
Um,

00:31:14.701 --> 00:31:16.006
you're talking to'em, you're talking to planning,

00:31:16.806 --> 00:31:17.125
whatever, before we got,

00:31:17.266 --> 00:31:20.971
and you're in the back of Funk Works, which already has a beer license.

00:31:21.030 --> 00:31:21.330
Right.

00:31:21.931 --> 00:31:26.730
It was, it was actually the best place for us to possibly launch other than taking over a previous distillery.

00:31:26.760 --> 00:31:27.030
Right.

00:31:27.121 --> 00:31:27.405
Like it was

00:31:27.405 --> 00:31:27.685
Yeah.

00:31:27.685 --> 00:31:34.290
It was, it was well on its way to meeting all the many and varied requirements that are associated with, uh, yes.

00:31:34.770 --> 00:31:37.320
With this kind of operation, because we're.

00:31:37.726 --> 00:31:40.726
Making something that's flammable, at least when it's, oh yeah, rolling off the sale.

00:31:40.726 --> 00:31:41.596
Need more sprinklers for

00:31:41.596 --> 00:31:42.316
a distillery than you

00:31:42.316 --> 00:31:43.006
do with brewery.

00:31:43.010 --> 00:31:43.451
That means, yeah.

00:31:43.451 --> 00:31:45.526
So that, that differentiates a little bit from beer.

00:31:45.586 --> 00:31:49.635
So there's some additional hoops to, to jump through, around, around that.

00:31:49.635 --> 00:31:58.036
We had to build some, some firewalls and, you know, explosion, proof, light fixtures, and, you know, fair enough, that kind of stuff.

00:31:58.036 --> 00:31:59.566
Working with, uh, puter Fire.

00:31:59.596 --> 00:32:00.885
You want the lights to still be on after

00:32:00.885 --> 00:32:01.486
the explosion.

00:32:01.486 --> 00:32:02.145
Yep, yep.

00:32:03.135 --> 00:32:03.405
Okay.

00:32:03.465 --> 00:32:03.855
All right.

00:32:03.915 --> 00:32:05.105
So, uh, that's cool.

00:32:05.105 --> 00:32:05.266
Uh, yeah.

00:32:05.445 --> 00:32:05.746
Yeah.

00:32:05.746 --> 00:32:08.115
And that's in our mill room, but, um, yeah.

00:32:08.115 --> 00:32:11.355
So then finally, eventually it was what?

00:32:11.385 --> 00:32:12.675
Yeah, right around my birthday, actually, it

00:32:12.675 --> 00:32:13.006
was about

00:32:13.006 --> 00:32:20.770
around March, March 29th or March 30th, we got our approval and then we fired the stills on April Fool's Day, just to be a little shithead about it.

00:32:20.895 --> 00:32:20.955
I

00:32:20.955 --> 00:32:21.405
like it.

00:32:21.915 --> 00:32:24.770
Um, and 2023 was our first Gotcha.

00:32:24.770 --> 00:32:25.816
First run April,

00:32:25.820 --> 00:32:26.538
so that's what April

00:32:26.538 --> 00:32:28.155
1st, 2023 is when we kicked off

00:32:28.155 --> 00:32:31.306
part of this two and a half year old stuff like that was part of the first.

00:32:31.905 --> 00:32:33.855
Blends or whatever, first product to market.

00:32:33.861 --> 00:32:33.941
Yep.

00:32:33.941 --> 00:32:36.135
That's the, and it's been out for a little while.

00:32:36.135 --> 00:32:38.445
So you brought it up to market like only a year old or something?

00:32:38.596 --> 00:32:40.846
Well, Wiz Cow is a little bit of, um, um, oh,

00:32:40.846 --> 00:32:42.286
maybe Wiz Cow was out first.

00:32:42.286 --> 00:32:42.465
Yeah.

00:32:42.471 --> 00:32:42.500
Okay.

00:32:42.615 --> 00:32:43.546
WC was the first on market.

00:32:43.546 --> 00:32:43.875
That one.

00:32:43.875 --> 00:32:48.375
Uh, that one's, uh, it's our hybrid, uh, first of its kind spirit.

00:32:48.375 --> 00:32:52.306
I think we're the only ones in the, the world to be making it at this time and the way that we make it.

00:32:52.695 --> 00:32:56.476
Um, not to say somebody doesn't blend the two together, but, um, the, yeah.

00:32:56.476 --> 00:33:02.445
The way that we produce Whiz Cow, a hundred percent in-house, um, that was our first on market.

00:33:02.445 --> 00:33:04.455
It's about a year and a half in the aging process.

00:33:04.516 --> 00:33:04.846
Okay.

00:33:04.935 --> 00:33:06.165
So it's a little bit quicker.

00:33:06.435 --> 00:33:07.246
And,

00:33:07.425 --> 00:33:09.826
and, and it's mezcal ish.

00:33:09.826 --> 00:33:10.096
So whiskey

00:33:10.096 --> 00:33:10.395
flavor.

00:33:10.395 --> 00:33:12.105
So whiskey, mescal, hybrid, hence the name.

00:33:12.135 --> 00:33:12.465
Yeah.

00:33:12.465 --> 00:33:16.306
So you're, I guess importing agave, n whatever that stuff.

00:33:16.336 --> 00:33:16.395
Yeah.

00:33:16.395 --> 00:33:17.086
It is not agave.

00:33:17.355 --> 00:33:17.536
Right?

00:33:17.536 --> 00:33:18.915
It's slightly different plant than agave.

00:33:19.141 --> 00:33:19.780
It's an agave.

00:33:19.786 --> 00:33:21.945
So we use five different varieties of wild agave.

00:33:21.945 --> 00:33:22.306
Okay.

00:33:22.905 --> 00:33:24.405
Uh, we have it turned into a nectar.

00:33:24.586 --> 00:33:25.635
Uh, you can't.

00:33:26.385 --> 00:33:31.155
It takes about 20 hours before a, a fresh pena starts to sour and, and go bad.

00:33:31.365 --> 00:33:31.695
Okay.

00:33:31.695 --> 00:33:34.395
So we can't import actual agave plants.

00:33:34.455 --> 00:33:34.726
Sure.

00:33:34.846 --> 00:33:42.076
So we make a nectar, we bring that in, uh, from southern Mexico, and then we cold smoke it, um, with, uh, bourbon barrel pellets.

00:33:42.076 --> 00:33:45.046
So it's a bourbon oak smoked, um, oh, okay.

00:33:45.046 --> 00:33:46.875
Agave spirit, technically or mescal.

00:33:47.326 --> 00:33:50.895
Uh, and then we blend it in with our, excuse me, our three grain whiskey.

00:33:51.691 --> 00:33:53.461
Which is barley, oat, and wheat based.

00:33:53.760 --> 00:33:54.000
Okay.

00:33:54.000 --> 00:34:00.990
And then after those two spirits have been blended in at, at, uh, low proof, we then run it through the stills again to get a vapor blend on the product.

00:34:00.990 --> 00:34:02.101
So essentially two spirits.

00:34:02.371 --> 00:34:02.401
Oh

00:34:02.611 --> 00:34:02.851
yeah.

00:34:03.000 --> 00:34:04.080
Merges them properly.

00:34:04.080 --> 00:34:04.290
Yeah.

00:34:04.290 --> 00:34:04.605
Read a still,

00:34:04.605 --> 00:34:06.240
it's not just like shake and not stirred.

00:34:06.240 --> 00:34:06.901
It's actually,

00:34:06.931 --> 00:34:07.201
yeah.

00:34:07.290 --> 00:34:09.721
So it becomes a whole new spirit when it gets recompensated.

00:34:10.050 --> 00:34:17.521
Um, and once it hits the barrel, it sits for about a year and a half in a once used bourbon barrel, and then comes out, uh, whiz cow, which is,

00:34:17.820 --> 00:34:18.360
which I'm gonna

00:34:18.360 --> 00:34:18.990
hometown, hero

00:34:19.021 --> 00:34:19.740
sample next.

00:34:19.740 --> 00:34:25.021
It's a very intriguing, I'm, I'm a pretty big, uh, mezcal fan in general.

00:34:25.021 --> 00:34:25.891
Im go to Mexico soon.

00:34:25.891 --> 00:34:26.340
Actually.

00:34:26.670 --> 00:34:27.360
You're gonna love this.

00:34:27.391 --> 00:34:29.521
I'll probably bring some whiz or some mezcal home.

00:34:29.521 --> 00:34:29.820
Had plenty

00:34:29.820 --> 00:34:30.090
of it.

00:34:30.510 --> 00:34:34.005
Um, yeah, I think, I think you gifted me a bottle at did Yeah, one point I did.

00:34:34.010 --> 00:34:34.471
Yeah.

00:34:34.501 --> 00:34:34.920
I think you got,

00:34:34.920 --> 00:34:35.971
I wanted it somewhere, one of the batch

00:34:35.971 --> 00:34:36.601
ones or something

00:34:36.601 --> 00:34:36.780
like that.

00:34:36.780 --> 00:34:37.740
Yeah, it was early on.

00:34:37.951 --> 00:34:38.190
Yeah.

00:34:38.550 --> 00:34:43.021
We were approached by, um, uh, new Belgium's, uh, brewery Direct Services, so, okay.

00:34:43.411 --> 00:34:50.760
Uh, earlier in the process, before we even had bottles ready for sale, um, some of the guys over at uh, new Belgium reached out to us.

00:34:50.820 --> 00:34:52.800
Uh, Ben and AJ shout out to you guys.

00:34:53.161 --> 00:34:57.601
Um, they reached out and they heard about our, our distillery.

00:34:57.606 --> 00:34:57.931
Yeah, yeah.

00:34:57.931 --> 00:35:02.070
And our ethos and the way that we were doing stuff, and it aligned with what they were kind of looking for.

00:35:02.190 --> 00:35:06.210
And at the time, they weren't selling any spirits, so we were the first spirit company they've,

00:35:06.210 --> 00:35:07.590
for them to distribute through their

00:35:07.590 --> 00:35:07.710
ever

00:35:07.710 --> 00:35:09.300
distributed new dollars and trucks that you see everywhere.

00:35:09.360 --> 00:35:09.690
Yep.

00:35:09.751 --> 00:35:10.266
So, okay.

00:35:10.286 --> 00:35:15.001
Uh, we, we, uh, love the notion of working with, with those guys.

00:35:15.001 --> 00:35:19.590
They're a great company and, um, solid team and, uh, been doing great.

00:35:19.650 --> 00:35:24.181
And then recently we've, uh, teamed up with Eagle Rock, which is a larger distributor Yeah.

00:35:24.601 --> 00:35:25.981
Across the state of Colorado.

00:35:25.981 --> 00:35:28.981
So we've been with them for about three months or so.

00:35:29.460 --> 00:35:34.201
Um, and we're starting to get penetration into all the, the corners of Colorado.

00:35:34.201 --> 00:35:34.380
So

00:35:34.380 --> 00:35:34.800
Nice.

00:35:34.831 --> 00:35:36.360
We're doing pretty well with, with, and

00:35:36.360 --> 00:35:40.380
was that your brainchild, or like, where did that idea come from, if I may,

00:35:40.380 --> 00:35:41.130
working with Eagle Rock?

00:35:41.190 --> 00:35:41.610
No.

00:35:41.610 --> 00:35:41.985
Wiz Cal.

00:35:42.570 --> 00:35:43.231
Yeah, it's

00:35:43.891 --> 00:35:46.050
like you're like, we got all this young whiskey.

00:35:46.050 --> 00:35:48.630
It would be nice if we could sell some and make some revenues.

00:35:48.630 --> 00:36:03.240
Well, whisk came about that was, uh, probably, so before we started getting into the build, it was about a year of me conceptualizing the, you know, the pitch decks and the brands and the names and all these things.

00:36:03.240 --> 00:36:03.931
Like, what are we gonna do?

00:36:03.931 --> 00:36:04.860
How are we gonna do this?

00:36:04.920 --> 00:36:05.101
Yeah.

00:36:05.130 --> 00:36:05.581
Putting all those, we

00:36:05.581 --> 00:36:07.021
gotta set ourselves apart, you know, there's

00:36:07.650 --> 00:36:12.630
pro proformas getting PNLs, uh, built out and just everything we need to, to launch a business.

00:36:13.050 --> 00:36:14.791
And, uh, one of the big hurdles is like.

00:36:15.436 --> 00:36:20.925
Okay, well how are we, instead of just buying juice and just being, you know, a a land house.

00:36:20.985 --> 00:36:21.175
Yeah, yeah.

00:36:21.255 --> 00:36:22.815
Uh, how are we gonna do something authentic?

00:36:22.846 --> 00:36:25.936
And, um, Jess and I used to work with, uh, positive Legacy.

00:36:25.936 --> 00:36:32.356
He's still the president, uh, which is a nonprofit, um, international nonprofit based out of, uh, is it Colorado or Miami or Florida?

00:36:32.385 --> 00:36:32.746
Florida.

00:36:32.806 --> 00:36:33.675
Positive legacy.

00:36:34.155 --> 00:36:35.775
Leaving a positive legacy,

00:36:35.775 --> 00:36:36.255
yes.

00:36:36.315 --> 00:36:36.525
Yeah.

00:36:36.525 --> 00:36:36.536
Yeah.

00:36:36.731 --> 00:36:42.856
So we're, uh, you know, we harness the power of music to, to support communities in the environment.

00:36:42.856 --> 00:36:43.186
So,

00:36:43.936 --> 00:36:48.016
so we used to travel around Mexico under this, uh, event company called Cloud Nine Adventures.

00:36:48.106 --> 00:36:48.646
Okay.

00:36:48.646 --> 00:36:49.365
Amazing company.

00:36:49.365 --> 00:36:50.295
And, and we'd raise money and

00:36:50.295 --> 00:36:53.391
it seems like we could spend like four hours here today, but keep going

00:36:53.780 --> 00:36:54.271
anyways.

00:36:54.291 --> 00:36:54.510
Uh.

00:36:55.425 --> 00:36:57.166
Uh, I eventually became friends.

00:36:57.166 --> 00:36:59.655
I was a grant manager for about eight years or so.

00:37:00.016 --> 00:37:02.956
Um, and I would do oversee all these international grants.

00:37:03.286 --> 00:37:14.505
And, um, so my friends down in Mexico, we all bought land in Tulum, we're hanging out at this Meca, and they were tired of listening to this gringo hate on mescal because I only like a couple drinks.

00:37:14.505 --> 00:37:17.235
I can have like one or two drinks of mezcal and I'm kind of onto the next thing.

00:37:17.385 --> 00:37:17.655
Okay.

00:37:17.925 --> 00:37:21.315
And then one night they were basically like, well, why don't you go home and make your own gringo mezcal?

00:37:21.315 --> 00:37:22.726
And I was like, that's not a bad idea.

00:37:22.996 --> 00:37:23.175
Hmm.

00:37:23.476 --> 00:37:28.456
So I sent Jess and a couple of other partners, um, a mockup of this bottle and the name Wizz Cow.

00:37:28.456 --> 00:37:31.246
And I was like, Greece, can you try to see about trademarking it?

00:37:31.246 --> 00:37:36.766
And then once we got the trademark, um, kind of moving forward, he was like, I think there's a path for us to get it.

00:37:36.885 --> 00:37:37.005
I

00:37:37.005 --> 00:37:38.115
mean, it's pretty good.

00:37:38.175 --> 00:37:38.806
It's super good,

00:37:38.806 --> 00:37:38.956
right?

00:37:39.106 --> 00:37:39.615
Yeah.

00:37:39.945 --> 00:37:41.326
For, for young whiskey.

00:37:41.416 --> 00:37:44.715
And I guess the, the, the smokiness that the.

00:37:46.231 --> 00:37:47.521
So where do you smoke it at?

00:37:47.610 --> 00:37:49.471
You smoke the, at the distillery connector itself?

00:37:49.650 --> 00:37:49.860
Yeah.

00:37:49.860 --> 00:37:51.061
So we have a big smoke chamber.

00:37:51.360 --> 00:37:51.780
Oh,

00:37:51.780 --> 00:37:52.081
okay.

00:37:52.081 --> 00:37:58.201
It's a big stainless steel vat that, um, has a, a paddle um, agitation system.

00:37:58.411 --> 00:37:58.710
Okay.

00:37:58.710 --> 00:37:59.791
And we cold smoke it.

00:37:59.880 --> 00:38:01.981
Uh, so it's big cold smokers that we use.

00:38:02.010 --> 00:38:02.371
Wow.

00:38:02.400 --> 00:38:04.170
Bourbon barrels and then have'em pelletized.

00:38:04.351 --> 00:38:04.920
Yeah.

00:38:05.161 --> 00:38:18.570
I mean, it, it definitely like who is not to dison your predecessors in the region or whatever, but feisty spirits just stayed too feisty for me to ever buy their stuff.

00:38:19.471 --> 00:38:23.130
Like, I mean, no offense, but it just was too feisty for me.

00:38:23.130 --> 00:38:24.061
She was too young.

00:38:24.061 --> 00:38:24.210
It

00:38:24.210 --> 00:38:27.510
was, and like, I know this is a young whiskey.

00:38:27.510 --> 00:38:29.371
I could taste that, what do they call that?

00:38:29.371 --> 00:38:30.690
White whiskey sometimes.

00:38:31.411 --> 00:38:32.010
White dog.

00:38:32.010 --> 00:38:32.610
White dog, you know, whatever.

00:38:32.610 --> 00:38:34.320
It hasn't been aged too long and stuff.

00:38:34.351 --> 00:38:34.590
Yeah.

00:38:34.771 --> 00:38:36.030
And it's kind of got its own.

00:38:37.005 --> 00:38:38.985
Flare, but like that

00:38:39.255 --> 00:38:40.275
Well, that's a hundred proof too.

00:38:40.335 --> 00:38:40.996
Both of these.

00:38:41.025 --> 00:38:41.445
Oh, really?

00:38:41.445 --> 00:38:44.775
Decedent spirit and whiz cow at a hundred proof and they're very drinkable at a

00:38:44.775 --> 00:38:46.065
hundred a little bit already and feel it.

00:38:46.365 --> 00:38:48.135
I mean, but they're smooth at a hundred and

00:38:48.166 --> 00:38:56.356
Yeah, it's a smooth a hundred and that, and that's that, that kind of smokey tilt to it, but it's more familiar to my palate than mezcal.

00:38:56.380 --> 00:38:56.800
Mm-hmm.

00:38:56.896 --> 00:38:57.675
Like, I'm a weirdo.

00:38:57.675 --> 00:38:59.280
I'll drink anything and enjoy it because of

00:38:59.280 --> 00:38:59.800
the whiskey backbone.

00:38:59.800 --> 00:39:01.081
That's why I was like, this is really,

00:39:01.271 --> 00:39:01.960
this has path.

00:39:02.311 --> 00:39:03.001
It's a whiskey backbone.

00:39:03.141 --> 00:39:03.561
Mm-hmm.

00:39:03.646 --> 00:39:04.096
Uh,

00:39:04.396 --> 00:39:04.576
it's

00:39:04.576 --> 00:39:06.016
a, I think even Mexicans would like this.

00:39:06.016 --> 00:39:08.295
They'd be, they path into do copper bourbons.

00:39:08.295 --> 00:39:13.786
What we were down there is we were working on, uh, building a marine hospital on a, on a sea turtle beach.

00:39:13.786 --> 00:39:14.565
Nesting beach.

00:39:14.775 --> 00:39:15.076
Okay.

00:39:15.076 --> 00:39:19.396
Car where the, uh, where the injured turtles would come to rehab and, uh.

00:39:20.101 --> 00:39:22.380
And yeah, that's, that's how we met this crew down there.

00:39:22.380 --> 00:39:24.090
And what were their thoughts on it, Joel?

00:39:24.570 --> 00:39:30.286
Well, I sent'em a bottle after this whole concept, and they sent me a bot, a photo back about, you know, a day later, two hours later.

00:39:30.601 --> 00:39:30.960
Yeah.

00:39:31.201 --> 00:39:34.981
The thumbs up, like 5, 5, 5 Mexican buddies empty bottle.

00:39:35.460 --> 00:39:36.300
Uh, they love it.

00:39:36.300 --> 00:39:42.181
I mean, we've taken a few bottles down to events and just kind of tested, Hey, how does this stack up with the, yeah.

00:39:42.240 --> 00:39:44.610
With that side of the borderless spirit.

00:39:44.971 --> 00:39:48.541
Um, and honestly, we, we take it to all of our events.

00:39:48.541 --> 00:39:50.670
If you, uh, it has a, it has a 90%.

00:39:50.731 --> 00:39:54.030
I'm going to Cabo on Monday, literally, if you, would you like to take

00:39:54.030 --> 00:39:54.360
a bottle

00:39:54.360 --> 00:39:54.490
with it?

00:39:54.541 --> 00:39:55.351
Yeah, if you have a fresh one.

00:39:55.351 --> 00:39:58.201
I can't take that half full one, but I gotta get a, a sealed one.

00:39:58.206 --> 00:39:58.746
We'll, I assume we'll link.

00:39:59.101 --> 00:39:59.880
Okay, sounds good.

00:40:00.271 --> 00:40:02.431
I'll share it around with the cool Mexican people I find.

00:40:02.460 --> 00:40:02.550
Yeah.

00:40:03.001 --> 00:40:10.440
There's a dude that's getting us lined up with a, you know, not retail, uh, excursion, fishing and snorkeling experience.

00:40:10.471 --> 00:40:10.831
Uh, WISC Scout

00:40:10.831 --> 00:40:11.971
does great with fishing trips.

00:40:12.001 --> 00:40:12.900
Yes, I'm sure.

00:40:13.351 --> 00:40:15.061
And it, because it is, it's light like that.

00:40:15.065 --> 00:40:15.286
Mm-hmm.

00:40:15.630 --> 00:40:17.550
Like it's a, it's a happy spirit.

00:40:17.835 --> 00:40:18.346
Kind of,

00:40:18.556 --> 00:40:18.826
yeah.

00:40:19.005 --> 00:40:22.036
Um, anyway, where did we jump off?

00:40:22.036 --> 00:40:23.266
Just have you been paying attention?

00:40:24.076 --> 00:40:26.356
Oh, with my tasting impressions of Wizz Cal.

00:40:26.385 --> 00:40:26.655
Yeah.

00:40:26.686 --> 00:40:27.346
This is

00:40:27.646 --> 00:40:28.005
Tasty.

00:40:28.005 --> 00:40:32.356
When it rolls off the still, it drinks very much like a, like a mezcal.

00:40:32.536 --> 00:40:33.195
Um.

00:40:33.195 --> 00:40:33.286
Mm-hmm.

00:40:33.525 --> 00:40:37.606
So the Blanco is, is, uh, you know, is that a future offering?

00:40:37.606 --> 00:40:38.806
More smoke forward?

00:40:39.106 --> 00:40:43.275
That one's still out there, but it's not gonna be around for long, so, okay.

00:40:43.306 --> 00:40:44.476
Yeah, we're kind of getting rid of that.

00:40:44.476 --> 00:40:48.585
We think that the repo and njo are more what we were imagining when we started.

00:40:48.585 --> 00:40:48.706
Gotcha.

00:40:48.706 --> 00:40:49.905
So then this has been rested.

00:40:49.905 --> 00:40:51.076
This is the Reposado.

00:40:51.076 --> 00:40:54.315
So this has been rested about, you know, or aged about a year and a half.

00:40:54.346 --> 00:40:54.646
Yep.

00:40:54.675 --> 00:40:55.485
And, uh,

00:40:55.876 --> 00:40:57.106
and there's Anjo coming,

00:40:57.106 --> 00:40:58.186
there's an Anejo coming.

00:40:58.666 --> 00:40:59.865
The Anejo takes time About a year.

00:40:59.865 --> 00:40:59.956
Yep.

00:41:00.016 --> 00:41:01.036
Yeah, yeah, yeah.

00:41:01.036 --> 00:41:02.146
And that's, that's we've.

00:41:02.731 --> 00:41:03.210
Kind of like, and is

00:41:03.210 --> 00:41:05.070
these, those little, little barrels again is why

00:41:05.460 --> 00:41:05.606
it so fast?

00:41:05.606 --> 00:41:09.286
These, these are in bigger ones, so'cause we want to be able to release it and, you know

00:41:09.286 --> 00:41:09.646
Yeah, yeah.

00:41:09.876 --> 00:41:10.766
Give it a proper release and

00:41:10.766 --> 00:41:12.931
then down the road you can have a super in Aho or whatever.

00:41:12.931 --> 00:41:15.271
But we've had, uh, we have done some 10 10, yeah.

00:41:15.965 --> 00:41:19.170
Some test ones and, and some small, uh, small barrels.

00:41:19.170 --> 00:41:19.471
And

00:41:19.860 --> 00:41:20.400
man,

00:41:20.550 --> 00:41:21.331
man, that's good.

00:41:21.516 --> 00:41:22.166
It's so good,

00:41:22.681 --> 00:41:22.951
man.

00:41:22.951 --> 00:41:26.490
'cause I love a good, like I'm from the land of whiskey sours.

00:41:26.820 --> 00:41:26.911
Mm-hmm.

00:41:27.150 --> 00:41:27.601
Kind of.

00:41:28.081 --> 00:41:39.780
Um, and so that flavor of whiskey with acidic lemony kind of thing, but just shifting a little bit to a, a, a whiz cow margarita even

00:41:40.110 --> 00:41:40.440
it's great.

00:41:40.440 --> 00:41:41.701
Or not even call it a margarita.

00:41:41.701 --> 00:41:44.070
It's basically just a, a whiz cal lime.

00:41:44.626 --> 00:41:44.925
Yeah,

00:41:45.376 --> 00:41:46.581
it was, uh, I, I,

00:41:46.936 --> 00:41:48.795
I usually, I like it a lot in Palomas.

00:41:48.795 --> 00:41:50.900
I, I tend to lean into the Paloma a lot of, yeah,

00:41:50.900 --> 00:41:50.981
the

00:41:50.985 --> 00:41:50.996
grapefruit

00:41:51.346 --> 00:41:51.646
too.

00:41:52.065 --> 00:41:56.295
Um, but also, I mean, the Lincoln Center, for example, they have some barrel age.

00:41:56.295 --> 00:41:58.815
We gave'em some of our small spent barrels Yeah.

00:41:58.815 --> 00:41:58.965
That

00:41:58.965 --> 00:42:00.286
we did like prototyping on.

00:42:00.706 --> 00:42:06.795
Um, and they did a, uh, whiskey or whiz, uh, old fashioned barrel age old fashioned.

00:42:06.916 --> 00:42:07.606
Very interesting.

00:42:07.606 --> 00:42:08.385
And yeah, they do.

00:42:08.505 --> 00:42:09.735
It's, I guess it's doing great.

00:42:09.735 --> 00:42:13.786
I've had numerous people come up to me and be like, I tried this at the Lincoln Center.

00:42:13.786 --> 00:42:14.536
It was incredible.

00:42:14.565 --> 00:42:21.286
I'm gonna call a timeout because we've got some spin drifts in the fridge and I want to do a quick little, uh,

00:42:21.405 --> 00:42:22.036
let's make a cocktail.

00:42:22.036 --> 00:42:24.525
One of'em is a grapefruit, for example, and the other one's I

00:42:24.525 --> 00:42:24.766
use spins.

00:42:24.900 --> 00:42:26.385
If you've got a little pineapple that's gonna

00:42:26.385 --> 00:42:26.686
set it up.

00:42:26.686 --> 00:42:28.860
Oh, I don't have actual pineapple, but I've got spins.

00:42:28.860 --> 00:42:29.221
Pineapple

00:42:29.226 --> 00:42:29.476
juice.

00:42:29.715 --> 00:42:30.885
No, I ain't got no juice, man.

00:42:31.155 --> 00:42:31.516
Ah, you know,

00:42:32.235 --> 00:42:32.476
can't win

00:42:32.476 --> 00:42:32.626
em all.

00:42:32.715 --> 00:42:33.885
But I think it could still be good.

00:42:34.275 --> 00:42:36.976
Um, and I kinda go potty, so let's just take a quick break.

00:42:37.365 --> 00:42:37.485
Yep.

00:42:37.485 --> 00:42:40.516
We'll come back and we might have a, a cocktail sampler too.

00:42:40.606 --> 00:42:42.045
Uh, I love that taste test on too.

00:42:42.391 --> 00:42:42.811
Let's do it.

00:43:32.396 --> 00:43:32.936
And we're back.

00:43:33.297 --> 00:43:33.476
We all,

00:43:33.806 --> 00:43:37.827
that was a very enjoyable bathroom break conversation rep.

00:43:37.827 --> 00:43:42.117
Yeah, a little reprieve from the pressures of the microphone and the cameras.

00:43:42.416 --> 00:43:43.586
You're the one that feels pressure right now.

00:43:43.586 --> 00:43:44.541
You're the one that's sweating so

00:43:44.652 --> 00:43:44.942
well.

00:43:44.942 --> 00:43:46.317
I was, it was too hot.

00:43:46.317 --> 00:43:47.306
I cracked the door.

00:43:47.306 --> 00:43:48.597
Got a fan on.

00:43:48.686 --> 00:43:49.646
Maybe it's those lights you have.

00:43:50.036 --> 00:43:50.666
Maybe.

00:43:50.967 --> 00:43:52.887
I think it's just like drinking.

00:43:52.887 --> 00:43:52.976
You're

00:43:52.976 --> 00:43:54.266
intimidated by this side of the room,

00:43:54.717 --> 00:44:00.327
just drinking hot spirits, like not hot, hot, but just uh, hundred proof.

00:44:00.567 --> 00:44:00.746
Yeah.

00:44:00.777 --> 00:44:02.577
Spirits back to back to back to back.

00:44:02.577 --> 00:44:03.896
It's kind of like eating hot sauce.

00:44:04.586 --> 00:44:07.047
Um, not really way different.

00:44:07.137 --> 00:44:07.677
I was gonna say, it's a

00:44:07.677 --> 00:44:08.396
totally different

00:44:08.396 --> 00:44:08.967
experience for me.

00:44:08.967 --> 00:44:09.507
It's gone now.

00:44:09.777 --> 00:44:12.146
Like I'm not sweaty Betty anymore, but I'm glad of that.

00:44:12.806 --> 00:44:18.686
Um, when we left off, um, we were kind of talking about like the.

00:44:20.067 --> 00:44:34.556
Both the business model, but also what you've, we've talked a lot about what you've done so far, and you've got like, apparently a big old cooker and you're cooking a lot of stuff and you're putting it in the back of the Quonset or wherever you're storing those barrels.

00:44:34.887 --> 00:44:35.036
Yeah.

00:44:35.067 --> 00:44:38.666
Um, and like what's the, what's the next step?

00:44:38.666 --> 00:44:41.996
Do you have other brands, other elements Sure.

00:44:42.027 --> 00:44:43.527
Other varietals.

00:44:43.527 --> 00:44:44.606
Like what's the

00:44:44.876 --> 00:44:45.027
Yeah.

00:44:45.027 --> 00:44:45.626
So, uh,

00:44:45.626 --> 00:44:46.197
near future,

00:44:46.436 --> 00:44:49.737
to get back on the, one of the initial points was, you know, we're a house of brands.

00:44:49.887 --> 00:44:50.157
Yeah.

00:44:50.157 --> 00:44:50.577
As opposed

00:44:50.577 --> 00:44:50.786
to a

00:44:50.786 --> 00:44:51.416
branded house.

00:44:51.476 --> 00:44:51.536
Yeah.

00:44:51.536 --> 00:44:53.817
Seed and Spirit will have this brand.

00:44:53.817 --> 00:44:54.206
Exactly.

00:44:54.206 --> 00:44:55.887
But that's what it is as far as its house brand.

00:44:55.887 --> 00:44:57.867
And that'll only be available at the distillery, like I said.

00:44:57.867 --> 00:44:59.306
But it's a web forg and fire.

00:44:59.306 --> 00:45:01.376
We have Wiz Cow that are currently on the market.

00:45:01.496 --> 00:45:06.597
Um, in the future when we start pouring out our barrels, usually around four and a half, depending on flavor.

00:45:07.016 --> 00:45:07.556
Um.

00:45:08.456 --> 00:45:15.297
We'll have expedition, uh, the Uncharted Journey Whiskey, which is a, um, single barrel pole select.

00:45:15.327 --> 00:45:17.637
So the best of the best that we have in our Rick house.

00:45:17.726 --> 00:45:18.056
Okay.

00:45:18.146 --> 00:45:21.777
Um, that'll be, um, one barrel, one bottle run.

00:45:22.106 --> 00:45:22.286
And how

00:45:22.286 --> 00:45:23.697
do you know it's the best of the best?

00:45:23.702 --> 00:45:23.972
Because

00:45:24.001 --> 00:45:25.827
usually because you taste it, we say so.

00:45:26.577 --> 00:45:27.086
We taste it.

00:45:27.086 --> 00:45:27.206
Yeah.

00:45:27.206 --> 00:45:28.077
We taste every barrel.

00:45:28.077 --> 00:45:28.166
Yes.

00:45:28.166 --> 00:45:28.467
It's

00:45:28.527 --> 00:45:29.126
subjective.

00:45:29.336 --> 00:45:39.717
We, we taste all the barrels and, and we'll line'em up and, and there's certain barrels just naturally, whether it was the run or where it was located at the Rick House, how the elements Yeah.

00:45:39.717 --> 00:45:42.356
Helped, uh, maturate it, whether it was the woods, so on and so forth.

00:45:42.867 --> 00:45:44.067
Um, but we have.

00:45:44.427 --> 00:45:46.737
You know, we will pull the best that we feel.

00:45:47.036 --> 00:45:50.697
Um, and we will put that all into one, one bottle and run.

00:45:50.757 --> 00:45:51.956
And that'll be our expedition.

00:45:51.956 --> 00:45:54.746
And, uh, we'll feature the 1820 Expeditions.

00:45:54.751 --> 00:45:55.527
So, so that's a new brand.

00:45:55.527 --> 00:45:56.186
Now we're talking about

00:45:56.277 --> 00:45:56.996
Future Brand Yep.

00:45:57.001 --> 00:45:57.012
Yep.

00:45:57.016 --> 00:45:57.146
Future.

00:45:57.146 --> 00:45:57.896
We haven't rolled that out.

00:45:57.896 --> 00:45:58.106
Yep.

00:45:58.112 --> 00:45:58.331
Yep.

00:45:58.376 --> 00:46:01.016
Um, and that'll be our, the best of our best.

00:46:01.016 --> 00:46:07.617
And, um, uh, 1820 release, we'll feature major Thomas Long's journey across, uh, the United States.

00:46:08.067 --> 00:46:08.277
So long

00:46:08.277 --> 00:46:08.936
states Long's Peak, I guess, or something for Long Peak.

00:46:08.936 --> 00:46:09.086
Yep.

00:46:09.117 --> 00:46:09.266
Okay.

00:46:09.266 --> 00:46:13.016
So we'll tie it back into Colorado and that'll be the first expedition that we feature.

00:46:13.197 --> 00:46:13.436
Okay.

00:46:13.436 --> 00:46:20.757
And over the course of, of time, we will, um, continue to bring in expeditions that, uh, we'll feature on the bottle in the packaging.

00:46:20.967 --> 00:46:21.206
Oh,

00:46:21.206 --> 00:46:21.387
that's

00:46:21.387 --> 00:46:21.746
cool.

00:46:21.746 --> 00:46:23.336
And, uh, elaborate on that story.

00:46:23.336 --> 00:46:23.367
Oh,

00:46:23.367 --> 00:46:25.527
that's an intriguing experiential element.

00:46:26.036 --> 00:46:26.786
Um,

00:46:26.786 --> 00:46:26.797
mm-hmm.

00:46:26.842 --> 00:46:33.177
What, uh, Wilbur's Matt from Wilbur's was on a couple years ago, and he brought me a Blanton's bottle.

00:46:33.181 --> 00:46:33.371
Mm-hmm.

00:46:33.597 --> 00:46:39.356
And I didn't know about the whole Little Pony thing on the top of the bottle thing and all that old drama and stuff.

00:46:39.777 --> 00:46:42.146
And if they can do that with just a little plastic pony.

00:46:42.672 --> 00:46:47.231
Like, what can you do with actually teaching people about cool historical elements and stuff like that?

00:46:47.257 --> 00:46:47.547
Cool.

00:46:47.547 --> 00:46:47.586
Yeah.

00:46:47.586 --> 00:46:51.882
We'll also have like a cool little, um, cork on it and yeah, we'll tie in as much.

00:46:51.942 --> 00:46:52.391
Um,

00:46:52.452 --> 00:46:53.231
will you do a pony?

00:46:53.262 --> 00:46:55.001
'cause they had ponies on expeditions too.

00:46:56.081 --> 00:46:57.402
We were thinking a covered wagon.

00:46:57.702 --> 00:46:58.001
Yeah.

00:46:58.302 --> 00:46:59.231
I like the covered wagon.

00:46:59.231 --> 00:46:59.681
That's better.

00:47:00.012 --> 00:47:00.402
Yeah.

00:47:00.431 --> 00:47:00.612
Yeah.

00:47:00.612 --> 00:47:00.822
It fits

00:47:00.822 --> 00:47:01.391
better with the name.

00:47:01.391 --> 00:47:03.882
We can't really do something that somebody's already done, especially Blands.

00:47:04.302 --> 00:47:04.601
They might,

00:47:04.601 --> 00:47:06.161
LANs has got the, uh, little,

00:47:06.251 --> 00:47:06.702
the right horse,

00:47:07.452 --> 00:47:08.501
uh, trade dress loft

00:47:09.431 --> 00:47:09.492
on.

00:47:09.498 --> 00:47:10.692
We're trying to be original with everything.

00:47:11.052 --> 00:47:14.621
Um, so that'll be the, that'll be the, the premier barrels.

00:47:14.652 --> 00:47:21.012
And then, um, the next barrels below that, we'll go into a cast finish, uh, secondary cast finish.

00:47:21.012 --> 00:47:23.202
So like a sherry, a cognac.

00:47:23.322 --> 00:47:23.411
Mm-hmm.

00:47:23.681 --> 00:47:23.802
Yep.

00:47:23.802 --> 00:47:23.811
Yep.

00:47:23.811 --> 00:47:24.222
So on and so forth.

00:47:24.251 --> 00:47:24.342
Yep.

00:47:24.487 --> 00:47:24.646
Yep.

00:47:25.302 --> 00:47:27.251
And that'll be our queen's cut whiskey.

00:47:27.402 --> 00:47:27.731
Okay.

00:47:27.762 --> 00:47:28.992
Uh, Colorado Royalty.

00:47:28.992 --> 00:47:30.726
We're, we're tagging it as interesting.

00:47:30.731 --> 00:47:35.172
Um, and that'll be also a high-end, uh, branding, high-end packaging.

00:47:35.202 --> 00:47:35.382
Yeah.

00:47:35.382 --> 00:47:35.771
But just that,

00:47:35.771 --> 00:47:35.862
that,

00:47:36.461 --> 00:47:36.702
that.

00:47:38.067 --> 00:47:38.547
Second.

00:47:38.817 --> 00:47:39.536
Second finish.

00:47:39.536 --> 00:47:39.806
Second

00:47:39.806 --> 00:47:40.286
finish.

00:47:40.286 --> 00:47:43.766
So if, if you go to Queen Cut, it's only gonna be a cast finish product.

00:47:43.827 --> 00:47:43.916
Yeah.

00:47:43.916 --> 00:47:51.266
You want, and if you want something like just a bourbon without a port finish or whatever, um, you can go to any number of our other spirits.

00:47:51.356 --> 00:47:51.567
Yeah.

00:47:51.777 --> 00:48:00.237
And then we're in, we're in the process right now of trying to figure out what the fourth, uh, whiskey brand is gonna be to kind of pair with, with Forg and Fire.

00:48:00.311 --> 00:48:02.036
'cause Forg and Fire is a, a low price point.

00:48:02.036 --> 00:48:05.007
Whiskey it's um, about 30 to$35 Okay.

00:48:05.007 --> 00:48:05.817
Average on the shelf.

00:48:05.907 --> 00:48:06.177
Alright,

00:48:06.237 --> 00:48:07.706
so more affordable.

00:48:07.797 --> 00:48:08.097
Um, yeah.

00:48:08.126 --> 00:48:10.286
Volume based, um, brand.

00:48:10.646 --> 00:48:12.856
And we're looking for like an opposing brand on that.

00:48:12.856 --> 00:48:12.911
So

00:48:12.911 --> 00:48:19.257
once you get some of that six year whiskey or something like that, then you'll have that kind of pre top shelf brand.

00:48:19.887 --> 00:48:20.126
Yep.

00:48:20.217 --> 00:48:22.016
Uh, that'll be the Expedit yet Expedition in Queens.

00:48:22.016 --> 00:48:25.226
And then the midrange bar end will be our blend.

00:48:25.226 --> 00:48:29.967
So anything that didn't make the top tier or the second tier will all go to a blend

00:48:29.967 --> 00:48:31.766
will be, well it is Forge and Fire mid range.

00:48:32.036 --> 00:48:32.277
Yep.

00:48:32.817 --> 00:48:34.137
So this is$35 on a

00:48:34.137 --> 00:48:34.467
shelf.

00:48:34.472 --> 00:48:34.612
Yeah.

00:48:34.856 --> 00:48:38.666
And then that other, like what you said, your, the fourth one you're looking for is also a midrange.

00:48:38.697 --> 00:48:38.847
Yep.

00:48:39.177 --> 00:48:39.447
Okay.

00:48:40.047 --> 00:48:42.447
Just not, doesn't happen to be the forge and fire element.

00:48:42.626 --> 00:48:42.836
Yeah.

00:48:42.836 --> 00:48:45.567
I mean this is a very, um, target demographic.

00:48:45.927 --> 00:48:46.556
Yeah, for sure.

00:48:46.556 --> 00:48:47.697
You know, and that's

00:48:47.697 --> 00:48:53.786
really an interesting model to like try to have multiple brands under one element.

00:48:53.786 --> 00:49:00.237
And I guess it's kind of recognizing the segmentation in demographics of consumers

00:49:00.867 --> 00:49:04.257
price points, uh, uh, abundance of skews.

00:49:04.317 --> 00:49:04.496
Yeah.

00:49:04.496 --> 00:49:07.766
Like no liquor store is gonna carry 30 skews of ours.

00:49:07.976 --> 00:49:08.306
Yeah.

00:49:08.336 --> 00:49:09.177
30 products.

00:49:09.297 --> 00:49:09.597
Yeah.

00:49:09.657 --> 00:49:14.666
Um, but if we span it out over multiple brands, then we can get more penetration into the shelf

00:49:14.672 --> 00:49:14.811
space.

00:49:14.811 --> 00:49:14.822
Yeah.

00:49:14.822 --> 00:49:28.887
If you've got a military veteran liquor store owner, they probably will choose the forage and fire, for example, maybe, but they might not put your top shelf and, you know, in a high-end neighborhood, they might carry your top shelf brands, your queen and your whatever.

00:49:28.891 --> 00:49:29.052
But.

00:49:29.862 --> 00:49:30.731
Some of the other stuff.

00:49:30.791 --> 00:49:31.001
Yeah.

00:49:31.001 --> 00:49:32.952
And in reality it's the, the volume.

00:49:32.952 --> 00:49:37.032
We we're a volume based distillery, so we set out to be

00:49:37.302 --> 00:49:37.692
Gotcha.

00:49:37.782 --> 00:49:39.762
Uh, large scale production.

00:49:39.851 --> 00:49:40.092
Yep.

00:49:40.302 --> 00:49:44.742
Uh, large, um, quantities of barrels and finished juice.

00:49:45.132 --> 00:49:45.222
Yep.

00:49:45.222 --> 00:49:46.722
And, and in order to get rid of that

00:49:46.842 --> 00:49:47.172
Yep.

00:49:47.291 --> 00:49:49.391
You really need to have a, a plethora brands.

00:49:49.391 --> 00:49:50.742
We took the model of like either

00:49:50.742 --> 00:49:53.681
that be wholesale producer or something like that for somebody else.

00:49:53.681 --> 00:49:54.492
But you don't wanna do that.

00:49:54.492 --> 00:49:55.362
That's a production guy.

00:49:55.541 --> 00:49:56.141
Yeah, exactly.

00:49:56.141 --> 00:49:56.681
Interesting.

00:49:56.742 --> 00:50:01.242
Uh, like a Heaven Hill or a rack, or, you know, these big distillery models.

00:50:01.302 --> 00:50:06.371
Um, yeah, that's kind of the, the model we took for our future, um, plans as, as a distillery.

00:50:06.371 --> 00:50:13.331
So then you just add more of the same kind of cookers you have now if you need to ramp production up even more down the road.

00:50:13.811 --> 00:50:18.431
Um, essentially we're, it's just, um, turning it on more often.

00:50:19.032 --> 00:50:19.362
Fair.

00:50:19.541 --> 00:50:25.452
So our, our, our still produce about 75 to 80, 80 gallons of finished alcohol every day.

00:50:25.452 --> 00:50:26.112
Every day we turn it.

00:50:26.306 --> 00:50:29.516
It's about a barrel and a half every day that we run our stills.

00:50:29.757 --> 00:50:30.056
Okay.

00:50:30.117 --> 00:50:30.507
Um,

00:50:30.536 --> 00:50:30.717
yeah,

00:50:30.746 --> 00:50:32.456
we're producing, which is a large volume for

00:50:32.456 --> 00:50:32.967
Right, right.

00:50:32.967 --> 00:50:34.737
For our startup scale.

00:50:34.737 --> 00:50:39.927
And if you get like crushing demand, then you might need to crank it up, but, or first we'll,

00:50:39.927 --> 00:50:40.916
or build a campus out.

00:50:40.976 --> 00:50:41.817
We're about that.

00:50:42.146 --> 00:50:42.657
Yeah.

00:50:42.717 --> 00:50:44.367
Like you mentioned that in the break a little bit.

00:50:44.367 --> 00:50:46.317
What's a campus like?

00:50:46.586 --> 00:50:50.157
Well, I ideally, as you know, my

00:50:50.157 --> 00:50:50.666
imagination,

00:50:50.666 --> 00:51:06.387
mind, my, my, what I'm trying to enable here is Joel's dream of, uh, of having a, a, you know, a destination, you know, a a, a campus that's akin to, you know, what you like Sierra Nevada, or, or big wineries or that, that kind of model.

00:51:06.387 --> 00:51:06.672
So, or

00:51:06.672 --> 00:51:07.152
a Kentucky model.

00:51:07.152 --> 00:51:07.472
Like a

00:51:07.592 --> 00:51:08.032
Kentucky style.

00:51:08.032 --> 00:51:08.152
Yes.

00:51:08.152 --> 00:51:08.231
Yeah.

00:51:08.231 --> 00:51:09.152
Too, like a Heaven

00:51:09.152 --> 00:51:10.887
Hill or a Maker's Mark.

00:51:10.916 --> 00:51:11.217
Okay.

00:51:11.246 --> 00:51:17.967
So it would have a, you know, a, a larger distillery, but there'd also be a restaurant and an an event space.

00:51:17.996 --> 00:51:18.027
Mm.

00:51:19.166 --> 00:51:22.976
Some recreation opportunities and maybe lodging and so

00:51:23.036 --> 00:51:27.117
Oh, a Touro part of the farm or something like in the future there would be like a,

00:51:27.416 --> 00:51:29.396
yeah, surrounded by, by our, uh,

00:51:29.456 --> 00:51:30.297
like right there just

00:51:30.297 --> 00:51:30.927
by our fields,

00:51:30.927 --> 00:51:32.097
just below.

00:51:32.157 --> 00:51:34.856
Um, like when you go over Bingham Hill,

00:51:35.606 --> 00:51:36.626
that would be a beautiful spot.

00:51:36.626 --> 00:51:37.947
That farm right there,

00:51:37.947 --> 00:51:38.996
we don't, we don't have the spot.

00:51:39.567 --> 00:51:40.016
Yeah.

00:51:40.226 --> 00:51:40.467
So

00:51:40.467 --> 00:51:42.661
we're, but that would, for that, you know, if that, if would be perfect.

00:51:42.661 --> 00:51:48.777
If that person is listening to this podcast, that little farm right there with all the hay barns and stuff, like they make a good deal, good price.

00:51:48.777 --> 00:51:50.621
You could be a, you get a little equity, a

00:51:50.621 --> 00:51:50.702
good

00:51:50.702 --> 00:51:50.782
spot.

00:51:50.802 --> 00:51:53.847
You can probably get a little equity, even if you trade that farmer at a

00:51:54.327 --> 00:51:54.927
gladly

00:51:54.931 --> 00:51:54.981
price,

00:51:54.981 --> 00:51:56.427
we'll gladly get equity on that.

00:51:57.512 --> 00:51:57.942
We're also

00:51:58.041 --> 00:51:58.742
better than debt.

00:51:59.152 --> 00:52:04.976
We're, we're aspiring a little bit, um, outside of the campus we're, it's really an estate distillery, so Yeah.

00:52:04.976 --> 00:52:05.907
What an estate, there's very,

00:52:05.907 --> 00:52:08.547
it wouldn't have to be that huge and that luxurious.

00:52:08.606 --> 00:52:09.507
No, it probably would.

00:52:09.597 --> 00:52:09.726
But a

00:52:09.922 --> 00:52:15.387
but um, uh, in a state distillery is kind of, um, something.

00:52:15.896 --> 00:52:16.436
Has, yeah.

00:52:16.436 --> 00:52:18.117
Where you farm your, your grains

00:52:18.117 --> 00:52:18.626
rogue,

00:52:18.626 --> 00:52:20.126
where you malt your grains.

00:52:20.132 --> 00:52:20.141
Where

00:52:20.242 --> 00:52:21.056
you rogue did that.

00:52:21.056 --> 00:52:21.447
Right.

00:52:21.447 --> 00:52:25.797
Because they had the rogue malting and distilling and stuff up in Oregon.

00:52:26.547 --> 00:52:27.987
Um, I'm not familiar with that.

00:52:28.047 --> 00:52:29.606
Oh, like Fray Ranch?

00:52:29.637 --> 00:52:29.876
Uh,

00:52:29.907 --> 00:52:30.777
yeah, check that out.

00:52:30.777 --> 00:52:36.327
Because like years ago, rogue was actually one of the first whiskeys that my wife actually enjoyed.

00:52:36.387 --> 00:52:36.806
Oh, okay.

00:52:37.407 --> 00:52:39.536
And it was like, I learned later.

00:52:39.567 --> 00:52:42.927
'cause they had a, maybe I don't have they faded since then.

00:52:43.257 --> 00:52:46.077
It feels like that brand is not even really, they haven't seen it.

00:52:46.347 --> 00:52:46.496
Yeah.

00:52:46.527 --> 00:52:50.306
But it used to be like a brewery and then a distillery and they produce some awesome whiskeys.

00:52:50.306 --> 00:52:50.422
Oh, I know.

00:52:50.427 --> 00:52:54.777
And right when Black Bottle first opened, they had their rogue whiskeys and stuff and it was solid.

00:52:55.286 --> 00:52:55.737
Um.

00:52:56.411 --> 00:52:57.672
And like, that's what you could do.

00:52:57.672 --> 00:52:57.911
Right?

00:52:57.911 --> 00:52:59.831
Like you, you could even brew beer.

00:53:00.461 --> 00:53:05.652
There, there, there is a brew, a small brewery there to support all the vertical integration right.

00:53:05.652 --> 00:53:06.402
That we're trying to do there.

00:53:06.402 --> 00:53:06.731
Yeah.

00:53:07.152 --> 00:53:09.402
We have a, we have a pretty, a pretty good vision.

00:53:09.402 --> 00:53:10.601
A grand master plan.

00:53:10.632 --> 00:53:11.021
Yeah.

00:53:11.021 --> 00:53:14.802
And right now we're just, um, we're really, um, just build momentum.

00:53:14.862 --> 00:53:18.461
You know, we're recently, uh, we're about to take over the funk work space.

00:53:18.791 --> 00:53:18.851
Yeah.

00:53:18.942 --> 00:53:20.382
So we're in year two half.

00:53:20.387 --> 00:53:20.436
Yeah.

00:53:20.442 --> 00:53:20.472
Yeah.

00:53:20.472 --> 00:53:20.592
This

00:53:20.592 --> 00:53:23.112
might be a five year, 10 year plan or something.

00:53:23.112 --> 00:53:24.431
Like, it takes a while to, it's

00:53:24.431 --> 00:53:25.811
definitely a five or 10 year plan.

00:53:25.902 --> 00:53:26.052
Yeah.

00:53:26.112 --> 00:53:28.931
Um, right now we're, we're, we're taking over Funk works.

00:53:28.992 --> 00:53:29.141
Yeah.

00:53:29.172 --> 00:53:32.262
Uh, recently they, they announced that they're gonna be closing doors, um,

00:53:32.862 --> 00:53:32.922
is

00:53:32.922 --> 00:53:33.251
acquiring

00:53:33.581 --> 00:53:34.391
Love You Funk Works.

00:53:34.632 --> 00:53:34.992
Yeah.

00:53:35.081 --> 00:53:35.262
Those

00:53:35.262 --> 00:53:35.561
guys are

00:53:35.561 --> 00:53:35.952
great.

00:53:35.976 --> 00:53:41.621
You were, you were responsible for my first and only, um, what do they call it when you make too much noise?

00:53:42.552 --> 00:53:43.661
I was gonna say blackout, but,

00:53:43.871 --> 00:53:44.771
um, no.

00:53:45.161 --> 00:53:45.612
Would you?

00:53:45.612 --> 00:53:47.021
Excessive noise violations.

00:53:47.021 --> 00:53:47.141
Oh,

00:53:47.141 --> 00:53:47.742
at home,

00:53:47.862 --> 00:53:49.032
at, at my house.

00:53:49.032 --> 00:53:49.391
Disorderly house.

00:53:49.902 --> 00:53:50.621
You know where I live?

00:53:50.621 --> 00:53:51.251
Disorderly house.

00:53:51.402 --> 00:53:51.612
Yes.

00:53:51.612 --> 00:53:53.112
You live right around the corner from me.

00:53:53.117 --> 00:53:53.317
Yeah.

00:53:53.442 --> 00:53:59.021
And we were bopping tunes on my Sir Vega with my exchange tune and the neighbors and stuff.

00:53:59.081 --> 00:54:03.521
And, but it was because, well, not because, but the bank had had a party.

00:54:03.521 --> 00:54:05.831
They, with Tropic King as the beer ke honestly.

00:54:06.371 --> 00:54:06.552
Yeah.

00:54:06.731 --> 00:54:14.202
And I, I inherited a half of a keg of Tropic King, so me and all my neighbors were sitting around drinking bopping tos and then all of a sudden the cops were like.

00:54:14.601 --> 00:54:17.211
Hey, here's a thousand dollars ticket.

00:54:17.211 --> 00:54:18.532
I know that's an expensive one.

00:54:18.711 --> 00:54:19.132
Right off the bat.

00:54:19.132 --> 00:54:19.947
I got all those two.

00:54:20.206 --> 00:54:20.427
Yes.

00:54:20.427 --> 00:54:21.202
Those fuckers

00:54:21.411 --> 00:54:22.311
no warning.

00:54:22.371 --> 00:54:22.461
They

00:54:22.461 --> 00:54:22.641
didn't.

00:54:23.032 --> 00:54:23.601
That's what I said.

00:54:23.601 --> 00:54:27.592
I was like, you mean you're gonna write me a warning for excessive noise violation?

00:54:27.592 --> 00:54:27.652
Yeah.

00:54:27.652 --> 00:54:27.831
Here

00:54:27.831 --> 00:54:28.161
to,

00:54:28.581 --> 00:54:30.081
she's like, no, there's no, yeah.

00:54:30.081 --> 00:54:32.271
You didn't register your party so you get no warnings.

00:54:32.271 --> 00:54:33.507
I was like, I, they probably sat outside

00:54:33.847 --> 00:54:34.067
for

00:54:34.067 --> 00:54:35.467
like 10 minutes and just eaves dropped for

00:54:35.467 --> 00:54:35.586
a while.

00:54:35.586 --> 00:54:36.382
I don't even know.

00:54:36.442 --> 00:54:36.922
We're just gonna give,

00:54:36.922 --> 00:54:42.021
if you're one of my neighbors out there and you're the one that called the cops on me, like, seriously screw you.

00:54:42.052 --> 00:54:43.762
Just come and fucking knock on my door.

00:54:44.092 --> 00:54:46.041
Tell me to turn it down, asshole.

00:54:46.402 --> 00:54:48.802
Anyway, I know who you are, Gary.

00:54:49.192 --> 00:54:49.791
Probably.

00:54:50.121 --> 00:54:50.632
Fucker Kurt

00:54:50.632 --> 00:54:51.052
Digresses.

00:54:51.052 --> 00:54:52.132
Anyway, I digress.

00:54:54.081 --> 00:54:55.851
I've been drinking it for a while now.

00:54:55.851 --> 00:54:57.831
This is, uh, so we covered the, the true shall

00:54:57.831 --> 00:54:58.521
set you free

00:54:58.581 --> 00:55:00.771
the brands and the what's next in the business model.

00:55:00.771 --> 00:55:06.561
I really, I, I'm gonna give you, uh, a backhanded compliment, Joel, if you'd like one.

00:55:07.556 --> 00:55:10.791
I went on, uh, give it to Jess and I'll just, uh, no, go ahead.

00:55:10.831 --> 00:55:11.231
I Go ahead.

00:55:11.231 --> 00:55:11.697
Think it's good for you.

00:55:11.757 --> 00:55:12.086
Go ahead.

00:55:12.597 --> 00:55:12.927
Okay.

00:55:12.927 --> 00:55:14.547
So I'll give it to Jess.

00:55:14.547 --> 00:55:16.436
I'll give to I tell Jess story, give late on

00:55:16.436 --> 00:55:16.556
me.

00:55:16.856 --> 00:55:26.487
Well, it's not really a, it's a story more a Well, you've increasingly made a positive impression on me every time I've interacted with you.

00:55:26.907 --> 00:55:27.237
Oh, good.

00:55:27.237 --> 00:55:31.226
But our first interaction, I was like, oh man, this guy Abby, really?

00:55:31.226 --> 00:55:32.157
That's your choice.

00:55:32.157 --> 00:55:32.666
Whatever.

00:55:33.141 --> 00:55:36.777
Um, bless, bless your heart, ed.

00:55:36.777 --> 00:55:40.887
Like now that I've kind of spent more intentional time, I appreciate that.

00:55:40.887 --> 00:55:43.737
And even including the, the 10 year party for Loco.

00:55:43.737 --> 00:55:45.056
And thanks for the ride home, by the way.

00:55:45.056 --> 00:55:45.356
That was

00:55:45.387 --> 00:55:45.806
Yeah.

00:55:45.806 --> 00:55:45.867
Yeah.

00:55:45.987 --> 00:55:47.041
In, in a blizzard.

00:55:47.277 --> 00:55:48.027
In a blizzard.

00:55:48.027 --> 00:55:48.387
Yes.

00:55:49.257 --> 00:55:50.336
Um, which is the whole story.

00:55:50.726 --> 00:55:51.121
That's what I wanna wanna tell him.

00:55:51.121 --> 00:55:51.521
And his wife.

00:55:51.806 --> 00:55:53.277
I mean, you made a lot of points there.

00:55:53.277 --> 00:55:54.987
You were already on the fast track.

00:55:54.987 --> 00:56:00.447
Like, okay, I trust Abby quite a bit, and so even by the second time I interact with you, I was like, actually that guy's pretty cool, you know?

00:56:00.836 --> 00:56:02.697
Um, but this, uh.

00:56:03.101 --> 00:56:03.161
Yeah.

00:56:03.641 --> 00:56:07.512
This whole big vision stuff, I couldn't really see that mm-hmm.

00:56:07.512 --> 00:56:10.181
As well in our initial interactions.

00:56:10.181 --> 00:56:11.202
'cause you can't Right.

00:56:11.202 --> 00:56:11.262
Yeah.

00:56:11.262 --> 00:56:13.266
Like, it takes a little while to soak in to people.

00:56:13.306 --> 00:56:13.427
I

00:56:13.427 --> 00:56:14.891
mean, we still are trying to see it.

00:56:14.891 --> 00:56:15.222
Right.

00:56:15.226 --> 00:56:15.387
Entertaining.

00:56:15.402 --> 00:56:15.461
Yeah.

00:56:15.461 --> 00:56:17.592
You know, we, we don't know how the

00:56:17.802 --> 00:56:18.041
Yeah.

00:56:18.041 --> 00:56:19.422
Future is gonna unfold for us.

00:56:19.422 --> 00:56:20.831
We just know that this is the goal.

00:56:20.891 --> 00:56:21.132
Yeah.

00:56:21.282 --> 00:56:22.746
And whatever, you know, avenue.

00:56:22.786 --> 00:56:22.987
Yeah.

00:56:22.987 --> 00:56:23.036
If you

00:56:23.036 --> 00:56:24.786
shoot for the stars and land on the moon, that's cool

00:56:24.786 --> 00:56:24.907
too.

00:56:24.907 --> 00:56:25.032
You better

00:56:25.032 --> 00:56:25.121
have

00:56:25.121 --> 00:56:25.422
a big

00:56:25.422 --> 00:56:25.722
gun.

00:56:25.751 --> 00:56:26.262
Yeah.

00:56:26.981 --> 00:56:28.211
To shoot the martians.

00:56:28.661 --> 00:56:30.552
If you're gonna shoot for the stars, you better have a big gun.

00:56:30.581 --> 00:56:30.791
Oh

00:56:30.791 --> 00:56:31.001
yeah.

00:56:31.001 --> 00:56:31.012
That,

00:56:31.012 --> 00:56:32.172
that one of my grandpa's quotes.

00:56:33.461 --> 00:56:33.822
I like it.

00:56:33.911 --> 00:56:34.452
Bless his heart.

00:56:34.601 --> 00:56:35.472
Bless his heart.

00:56:36.012 --> 00:56:36.851
Godspeed grandpa.

00:56:37.362 --> 00:56:41.322
Um, so we covered, oh, farming.

00:56:42.012 --> 00:56:42.222
Let's,

00:56:42.672 --> 00:56:42.882
let's

00:56:42.882 --> 00:56:44.206
talk about fun corks for a little bit because I

00:56:44.206 --> 00:56:44.427
do wanna, I think

00:56:44.831 --> 00:56:45.762
this is interesting for

00:56:45.762 --> 00:56:45.822
our

00:56:45.822 --> 00:56:47.472
local, local, um,

00:56:47.592 --> 00:56:49.391
and maybe Jess, do you wanna talk for a little while?

00:56:49.422 --> 00:56:51.402
'cause we've been kind of talking to Joel a lot.

00:56:51.402 --> 00:56:52.181
Do you like,

00:56:52.271 --> 00:56:52.902
Hey man, this is,

00:56:52.931 --> 00:56:53.322
what's the point

00:56:53.382 --> 00:56:53.771
we're talking

00:56:53.771 --> 00:56:54.402
about spirit

00:56:54.402 --> 00:56:54.521
today.

00:56:54.822 --> 00:56:55.692
Yeah, it doesn't matter.

00:56:56.052 --> 00:56:57.942
You're happy to just chill over there and drink whiskey.

00:56:58.001 --> 00:56:58.181
Yep.

00:56:58.181 --> 00:56:58.192
Yep.

00:56:58.242 --> 00:56:58.572
It's working

00:56:58.572 --> 00:56:58.661
out.

00:56:58.661 --> 00:56:59.442
I want more high R.

00:56:59.771 --> 00:57:00.311
Is that okay?

00:57:00.492 --> 00:57:01.121
Take whatever you want.

00:57:01.211 --> 00:57:01.811
All these are yours.

00:57:01.931 --> 00:57:05.231
Oh wait, we were gonna do taste comparisons on these cocktails.

00:57:05.442 --> 00:57:05.771
Okay.

00:57:05.831 --> 00:57:07.242
A disclaimer for the audience.

00:57:08.112 --> 00:57:12.581
We only had spindrift, basil mint and raspberry lime,

00:57:12.612 --> 00:57:13.331
which is not good.

00:57:13.362 --> 00:57:18.342
And neither of them are any good with Whiz Cal and neither is the combination of the two.

00:57:19.572 --> 00:57:20.202
It's drink.

00:57:20.322 --> 00:57:21.041
I wouldn't say it's,

00:57:21.047 --> 00:57:22.391
it's not, not any good.

00:57:23.112 --> 00:57:23.382
Yeah,

00:57:23.382 --> 00:57:24.282
it's not the best.

00:57:24.282 --> 00:57:26.621
I don't think those particular spin drifts are designed to,

00:57:26.831 --> 00:57:28.086
I think a straight whiz hell.

00:57:28.827 --> 00:57:34.737
With a spindrift, like four ounces of spindrift lime only, not basil, lime, lime only.

00:57:35.126 --> 00:57:36.237
And then like, I didn't

00:57:36.237 --> 00:57:37.286
realize it was basil lime.

00:57:37.286 --> 00:57:38.306
A good squeeze of a ha.

00:57:38.306 --> 00:57:39.567
I thought I had regular limes.

00:57:39.597 --> 00:57:40.106
Yeah, I didn't,

00:57:40.317 --> 00:57:41.217
no, I can, I can totally.

00:57:41.217 --> 00:57:41.666
It didn't work.

00:57:41.666 --> 00:57:42.657
That was the off over.

00:57:42.657 --> 00:57:44.036
I was like, this is not, if

00:57:44.036 --> 00:57:46.251
you're curious out there, if we left you hanging on the, on the

00:57:46.496 --> 00:57:50.637
break, but if you, if you do want to get a bottle of whiz cow and you want a real cocktail, go to wiz cow.com.

00:57:50.637 --> 00:57:53.967
We have about 30 cocktails on the website that are,

00:57:53.972 --> 00:57:54.657
that are much better,

00:57:54.717 --> 00:57:56.367
way better designed by our, our,

00:57:56.367 --> 00:57:59.726
our, our amazing, uh, mixologist collaborator, Mike.

00:57:59.726 --> 00:58:03.626
He runs a looking glass and has some new ventures that are gonna be,

00:58:03.746 --> 00:58:04.226
that's funny.

00:58:04.737 --> 00:58:07.286
He just took over, uh, uh, well, I think I'm gonna say it.

00:58:07.286 --> 00:58:07.527
Yeah.

00:58:07.617 --> 00:58:10.737
He took over Jay's bistro, so he is gonna be launching his dream project.

00:58:10.737 --> 00:58:12.327
He's fallen following his dream.

00:58:12.327 --> 00:58:13.646
Um, Oso Underground.

00:58:13.646 --> 00:58:14.367
Shout out to Mike.

00:58:14.577 --> 00:58:15.206
Oh, that's crazy.

00:58:15.211 --> 00:58:15.331
Best of luck.

00:58:15.331 --> 00:58:15.572
Who's

00:58:15.572 --> 00:58:15.612
this?

00:58:16.347 --> 00:58:18.416
Um, Mike is, uh, yeah, just

00:58:18.567 --> 00:58:19.527
let him come out there later.

00:58:20.217 --> 00:58:20.577
Yeah.

00:58:20.606 --> 00:58:22.737
But somebody's doing something with Jay's face.

00:58:22.827 --> 00:58:23.126
Yep.

00:58:23.217 --> 00:58:23.996
Um, that's awesome.

00:58:23.996 --> 00:58:26.637
So I don't know if I'm breaking news for him or not.

00:58:27.572 --> 00:58:30.836
We don't have, we love, we love you Mike, and we want you to be, be super successful.

00:58:30.836 --> 00:58:30.996
He is.

00:58:30.996 --> 00:58:33.867
He is a young cat that we met, um, early in this endeavor.

00:58:33.896 --> 00:58:39.717
He tasted Wiz co at a party when it was just a concept and an idea, not even like, what we really are producing.

00:58:40.137 --> 00:58:43.737
And, um, he was like, whatever you guys are doing, I wanna be a part of.

00:58:44.067 --> 00:58:46.286
And he's kind of been with us for the whole journey.

00:58:46.677 --> 00:58:46.827
Uh,

00:58:46.887 --> 00:58:48.717
and you guys have investors and stuff too?

00:58:49.016 --> 00:58:49.976
We do, yep.

00:58:50.036 --> 00:58:57.806
Because I assume, like it's big, like it's a lot to carry all those bottles of whiskey in the back of your cabin or whatever.

00:58:57.806 --> 00:58:57.987
Right?

00:58:57.987 --> 00:58:58.106
It is.

00:58:58.106 --> 00:59:04.077
They had to arrive, you know, in a shipping container, you know, so it's, it's, uh, yeah, no, there's, there's, uh, certainly.

00:59:04.527 --> 00:59:04.827
Yeah,

00:59:05.757 --> 00:59:06.416
those investors.

00:59:06.416 --> 00:59:06.567
Yeah.

00:59:06.567 --> 00:59:07.947
We, we have a big manufacturing plan.

00:59:07.947 --> 00:59:08.367
It's, you know,

00:59:08.396 --> 00:59:09.056
yeah, yeah.

00:59:09.056 --> 00:59:13.257
There's deciders, there's some capital, but ultimately you guys are responsible to, to those folks.

00:59:13.257 --> 00:59:18.777
And I don't know, from my perspective, you've done a pretty good job of building a brand and a vision and a

00:59:19.407 --> 00:59:19.737
Thanks.

00:59:19.827 --> 00:59:20.396
Appreciate that.

00:59:20.666 --> 00:59:21.536
Excellent product.

00:59:21.987 --> 00:59:22.197
Thanks.

00:59:22.496 --> 00:59:26.336
Um, like every time I try something new, I'm like, oh, that's pretty good.

00:59:26.456 --> 00:59:27.416
You know, even this high rise.

00:59:27.836 --> 00:59:27.927
Yeah.

00:59:27.927 --> 00:59:31.617
We wouldn't put it out if, if I were, if, if I were at all skeptical of it.

00:59:31.677 --> 00:59:34.947
Like, we produced a rum, we produced a gin, and I was like, Nope, nope.

00:59:35.067 --> 00:59:35.336
Not

00:59:35.336 --> 00:59:35.577
gonna

00:59:35.577 --> 00:59:35.996
do it.

00:59:35.996 --> 00:59:38.306
That's not gonna see the light of day in the, in the consumer market.

00:59:38.847 --> 00:59:39.387
Um, what

00:59:39.387 --> 00:59:39.927
do you do with it?

00:59:41.606 --> 00:59:43.581
Abby loves gin, so she drinks a lot of it.

00:59:44.731 --> 00:59:45.567
Yeah, we have to,

00:59:45.927 --> 00:59:49.166
well, we're, we're about to launch our tasting room, so when we launch our tasting rooms, oh,

00:59:49.436 --> 00:59:49.827
we're gonna have to,

00:59:49.976 --> 00:59:50.246
then you

00:59:50.246 --> 00:59:51.746
can blend that stuff off and

00:59:51.927 --> 00:59:52.257
Yeah.

00:59:52.286 --> 00:59:55.407
You know, do some gin, do a gin cocktail special with some,

00:59:55.407 --> 00:59:56.141
yeah, well we, it's

00:59:56.141 --> 00:59:56.342
not,

00:59:56.907 --> 00:59:57.867
it's just not,

00:59:58.137 --> 00:59:59.637
not quite what I, where you want it to be.

00:59:59.637 --> 00:59:59.757
That's

00:59:59.757 --> 00:59:59.876
not

00:59:59.876 --> 01:00:00.086
what you,

01:00:00.536 --> 01:00:00.806
that's,

01:00:00.927 --> 01:00:02.516
I'm not a gen, I'm not a gin guy.

01:00:02.516 --> 01:00:04.376
I'm not a gin guy, so I'm like, this is terrible.

01:00:04.887 --> 01:00:11.036
But most people that try it are like, this is pretty good, but I just don't like making it so I don't wanna make something I don't like, you know?

01:00:11.036 --> 01:00:12.086
I think that's your privilege.

01:00:12.206 --> 01:00:12.476
Yeah.

01:00:12.476 --> 01:00:13.376
You know, that's cool.

01:00:13.376 --> 01:00:15.567
If Jess wants to come in and run the stills more than,

01:00:16.047 --> 01:00:17.067
well, they bought gin.

01:00:17.067 --> 01:00:18.987
If you wanna do gin day once every month.

01:00:18.987 --> 01:00:19.047
Hey,

01:00:19.047 --> 01:00:21.056
if I can pick what goes into that gin basket.

01:00:21.686 --> 01:00:21.987
Yeah.

01:00:21.987 --> 01:00:23.907
So gotta pick all the herbs and all the,

01:00:24.027 --> 01:00:24.567
I try

01:00:24.567 --> 01:00:25.677
mechanicals that go in there.

01:00:25.737 --> 01:00:26.036
That's fun.

01:00:26.036 --> 01:00:26.547
That'd be fun.

01:00:26.876 --> 01:00:27.447
Yeah, no.

01:00:27.626 --> 01:00:35.097
So we are, we're taking over funk works and with that we're gonna, we're gonna be launching a, um, an oyster cocktail lounge and we have a wood fired, uh, oven.

01:00:35.186 --> 01:00:35.817
Um.

01:00:36.237 --> 01:00:36.777
Menu like a

01:00:36.806 --> 01:00:37.197
pizza

01:00:37.617 --> 01:00:40.362
pizzas, but also Rockefellers and Sure.

01:00:40.436 --> 01:00:43.376
Uh, wood-fired mussels and crab legs and stuff like that.

01:00:43.407 --> 01:00:43.887
Oh, interesting.

01:00:43.887 --> 01:00:49.016
Elevated, uh, working with, um, for you locals, um, uh, bistro Natis head chef.

01:00:49.226 --> 01:00:49.556
Okay.

01:00:49.556 --> 01:00:50.967
And, uh, one of the owners, uh, Ryan.

01:00:50.967 --> 01:00:51.476
Chef Ryan.

01:00:51.657 --> 01:00:51.956
Alright.

01:00:51.987 --> 01:00:59.757
Um, he is, uh, coming in to help us curate our menu and just kind of be our, um, you know,

01:00:59.786 --> 01:01:00.476
kind of menu

01:01:00.476 --> 01:01:02.726
director, be quality control and quality control manager.

01:01:03.356 --> 01:01:03.536
Right.

01:01:03.896 --> 01:01:05.967
Get, order the food from the right place.

01:01:05.967 --> 01:01:08.817
'cause you dumb asses, don't know where to get good oysters and stuff like that.

01:01:08.876 --> 01:01:13.137
Well, actually I went, Abby and I went on a, on a trip to California and we made some pretty good contacts out there.

01:01:13.407 --> 01:01:16.527
We, we had a couple hundred oysters out there in a couple days.

01:01:17.246 --> 01:01:17.456
Wow.

01:01:18.686 --> 01:01:19.137
I like it.

01:01:19.257 --> 01:01:20.817
Um, but no, we're excited about that.

01:01:20.847 --> 01:01:24.266
So that'll be like, like describe the experience just a little bit.

01:01:24.266 --> 01:01:24.777
Like, is it.

01:01:25.166 --> 01:01:31.106
Is it the existing funk work space or will it be bigger space, outdoor space?

01:01:31.106 --> 01:01:32.577
Any changes to the physical?

01:01:32.847 --> 01:01:33.657
A lot of changes.

01:01:33.987 --> 01:01:34.197
Okay.

01:01:34.257 --> 01:01:36.717
We're gonna completely reimagine what could be there.

01:01:36.956 --> 01:01:41.246
Um, the outdoor patio will be, uh, redesigned.

01:01:41.246 --> 01:01:48.387
So there'll still be music on the patio, um, and then, but it'll be like more enclosed.

01:01:48.387 --> 01:01:50.067
So we wanna close off the road a little bit.

01:01:50.427 --> 01:01:50.666
Yeah.

01:01:50.666 --> 01:01:50.786
Yep.

01:01:51.117 --> 01:01:55.077
And then when you walk into the current tasting room, it'll be more of a lounge feel.

01:01:55.286 --> 01:01:55.467
Okay.

01:01:55.496 --> 01:01:58.646
So, um, cocktail oyster lounge vibe.

01:01:58.766 --> 01:01:59.036
Yeah.

01:01:59.277 --> 01:02:02.186
Um, and then in the back area, we want to kind of bring in more of a.

01:02:02.831 --> 01:02:07.331
Loose, uh, sports bar, you know, come and watch the football game.

01:02:07.391 --> 01:02:09.041
Uh, play shuffleboard.

01:02:09.041 --> 01:02:09.072
Okay.

01:02:09.101 --> 01:02:12.581
Eat some pizzas and wings as opposed to sitting down, having oysters and Yeah.

01:02:12.822 --> 01:02:13.842
More elevated menu.

01:02:13.871 --> 01:02:14.262
Yeah.

01:02:14.262 --> 01:02:14.271
Yeah.

01:02:14.442 --> 01:02:19.601
Um, and then you'll also be able to do, you know, just, uh, experience the distillery.

01:02:19.661 --> 01:02:21.101
See all the phases of it.

01:02:21.101 --> 01:02:23.411
We'll detours, and we'll open up the doors.

01:02:23.411 --> 01:02:26.501
We're gonna do a, a launch party in June, early June.

01:02:26.652 --> 01:02:26.922
Okay?

01:02:26.981 --> 01:02:28.362
Um, it'll be our grand opening.

01:02:28.362 --> 01:02:33.461
We'll have a, a soft launch before that, but, um, June will be our grand opening to the community.

01:02:33.851 --> 01:02:35.532
It'll be a free festival in the parking lot.

01:02:35.561 --> 01:02:35.711
Okay?

01:02:35.831 --> 01:02:41.981
Uh, everyone's invited and we will open up all the doors, uh, have some special barrels lined out.

01:02:42.012 --> 01:02:49.782
We'll do samples straight outta the barrel for everybody, and let, let people see what we're all about and, and then come party with us.

01:02:49.842 --> 01:02:50.262
Exciting.

01:02:50.411 --> 01:02:50.621
Yeah,

01:02:51.492 --> 01:02:51.851
we're excited.

01:02:51.851 --> 01:02:57.731
But, uh, that's, uh, like I, when I think about oysters, I can only think about Jacks, right?

01:02:58.302 --> 01:02:59.891
Like, um,

01:03:00.132 --> 01:03:01.302
uh, bistro has oysters too.

01:03:01.391 --> 01:03:01.751
One bistro, we

01:03:01.751 --> 01:03:02.717
just went there for Jess's.

01:03:02.722 --> 01:03:04.121
Jess's birthday was last night.

01:03:04.121 --> 01:03:04.422
Regional.

01:03:04.512 --> 01:03:04.751
Yeah.

01:03:04.842 --> 01:03:05.532
Yeah.

01:03:05.532 --> 01:03:05.681
We had

01:03:05.681 --> 01:03:05.711
a

01:03:05.711 --> 01:03:06.461
big Oyster night at

01:03:06.641 --> 01:03:09.731
Abby's birthday was on two days before that, on the 20th.

01:03:09.731 --> 01:03:12.882
So we had a like combined, uh, oyster off.

01:03:13.512 --> 01:03:13.902
Agreed.

01:03:14.231 --> 01:03:20.081
And I, and I love Bistro Teal and, and Jack, who's the gal that, she's four 15 too, right?

01:03:20.112 --> 01:03:20.501
The same,

01:03:20.592 --> 01:03:20.981
uh,

01:03:21.192 --> 01:03:21.492
chef?

01:03:21.492 --> 01:03:21.672
No.

01:03:21.672 --> 01:03:21.882
Different.

01:03:21.882 --> 01:03:23.141
Uh, Kat is who

01:03:23.141 --> 01:03:23.862
you thinking of?

01:03:24.882 --> 01:03:27.311
So it's Ryan, Kat, and Mike, that own, own bistro.

01:03:27.317 --> 01:03:28.001
Bistro O Teal.

01:03:28.007 --> 01:03:28.237
Mm-hmm.

01:03:28.322 --> 01:03:29.952
And I go there and stuff and it's cool.

01:03:30.311 --> 01:03:31.902
I like that restaurant a lot actually.

01:03:32.262 --> 01:03:37.391
Um, but Jack says kind of that more of the speakeasy vibe Yeah.

01:03:37.391 --> 01:03:38.952
Almost that you're gonna be looking for.

01:03:39.282 --> 01:03:39.552
Right.

01:03:39.552 --> 01:03:41.231
So it's like spirits and.

01:03:41.922 --> 01:03:42.161
Yeah.

01:03:42.161 --> 01:03:43.726
Delicious seafood kind of is the theme.

01:03:43.726 --> 01:03:43.967
Exactly.

01:03:44.202 --> 01:03:44.891
Theme a bit.

01:03:44.981 --> 01:03:45.282
Yep.

01:03:45.492 --> 01:03:47.382
Um, high, high quality.

01:03:47.382 --> 01:03:49.842
High quality farm, uh, raised.

01:03:49.902 --> 01:03:50.052
Yeah.

01:03:50.052 --> 01:03:53.382
Not Seattle Sea, not Seattle Fish Company or something like that.

01:03:53.561 --> 01:03:53.681
Yeah.

01:03:53.681 --> 01:03:54.192
Oysters.

01:03:54.192 --> 01:03:56.561
We're gonna go directly to, to the farms that produce'em.

01:03:56.561 --> 01:03:59.592
So fly'em in every week when they're there, they're there.

01:03:59.592 --> 01:04:00.641
When they're gone, they're gone.

01:04:00.762 --> 01:04:00.972
Yeah.

01:04:01.181 --> 01:04:04.481
And, um, and then just have a real high quality.

01:04:04.541 --> 01:04:06.702
Um, I went to culinary school and by the way, high school,

01:04:06.702 --> 01:04:15.101
so I didn't want to insult Bistro a teal by that at all because when I think about Bistro a Teal, I think like Ocean Front Fish restaurant.

01:04:15.311 --> 01:04:15.641
Yeah.

01:04:15.702 --> 01:04:18.192
Like, which is totally different than the

01:04:18.222 --> 01:04:19.032
Well, they have a different vibe.

01:04:19.121 --> 01:04:19.271
Yeah.

01:04:19.271 --> 01:04:19.782
It's a totally

01:04:19.782 --> 01:04:20.021
different

01:04:20.021 --> 01:04:20.291
vibe.

01:04:20.291 --> 01:04:21.942
Every, every restaurant has a different vibe.

01:04:22.152 --> 01:04:22.271
Yeah.

01:04:22.271 --> 01:04:29.981
And they have, to me, I think Bistro is more of a, it's my like go-to, uh, it's like I walk in, I know all the people.

01:04:29.981 --> 01:04:31.661
I know Kat and Ryan Cool.

01:04:31.661 --> 01:04:32.141
And so on and so forth.

01:04:32.141 --> 01:04:35.141
And, um, it has more of the sit down have a meal.

01:04:35.231 --> 01:04:35.322
Mm-hmm.

01:04:35.561 --> 01:04:38.802
Jack is more like, I'm gonna go for happy hour, slam some oysters, and then.

01:04:39.237 --> 01:04:40.317
Go move on a bit.

01:04:40.407 --> 01:04:40.617
Yeah.

01:04:40.617 --> 01:04:41.036
Kind of.

01:04:41.036 --> 01:04:41.246
Yeah.

01:04:41.336 --> 01:04:41.637
Yeah.

01:04:41.726 --> 01:04:42.266
That's kind of,

01:04:42.327 --> 01:04:45.476
but it is a gathering, you know, in a different way than Beast Store is.

01:04:45.481 --> 01:04:45.492
Makes,

01:04:45.492 --> 01:04:45.641
yeah.

01:04:45.657 --> 01:04:46.916
I don't think I've ever sat at Jack's.

01:04:46.916 --> 01:04:48.387
I think I've always sat at the bar.

01:04:48.806 --> 01:04:49.197
Yeah.

01:04:49.197 --> 01:04:49.206
Kinda.

01:04:49.206 --> 01:04:49.242
And

01:04:49.347 --> 01:04:50.577
kind a happy hour.

01:04:50.577 --> 01:04:50.967
That's kind.

01:04:51.146 --> 01:04:52.226
Or, or around the bar,

01:04:52.257 --> 01:04:53.547
the high tops by the kitchen

01:04:53.547 --> 01:04:53.726
there.

01:04:53.726 --> 01:04:53.847
Right.

01:04:53.847 --> 01:04:55.677
Like I don't go there for dinner really?

01:04:55.677 --> 01:04:58.257
I go for the The happy hour experience.

01:04:58.257 --> 01:04:58.317
Yeah.

01:04:58.347 --> 01:04:59.427
With delicious food.

01:04:59.577 --> 01:04:59.996
Exactly.

01:05:00.027 --> 01:05:03.266
Whereas Bistro OAL is like the dinner, sit down, dance.

01:05:03.266 --> 01:05:03.327
Yeah.

01:05:03.476 --> 01:05:06.206
With your people that are right around you in some ways.

01:05:06.211 --> 01:05:06.402
Yeah.

01:05:06.626 --> 01:05:06.896
Yeah.

01:05:06.987 --> 01:05:08.036
Intriguing difference.

01:05:08.036 --> 01:05:16.822
And everything's, what, what you're talking about is, I hate to say it, but it's a little bit like the Funk Works vibe as far as like.

01:05:17.981 --> 01:05:23.202
The, the, the, the demographic, the chill, who's gonna be attracted to that kind of setting?

01:05:23.411 --> 01:05:26.711
There isn't like, there's Funk Works plus more, right?

01:05:26.711 --> 01:05:27.161
With Yeah.

01:05:27.342 --> 01:05:27.911
Food stuff.

01:05:27.911 --> 01:05:28.032
We,

01:05:28.032 --> 01:05:31.452
we wanna keep all the funworks local, like over the course of three years.

01:05:31.452 --> 01:05:34.871
I'm friends with all the, the regulars, so we hope, we hope to keep the

01:05:34.871 --> 01:05:34.992
track.

01:05:34.992 --> 01:05:35.442
Yeah.

01:05:35.442 --> 01:05:38.532
And there's stuff cute, they're little winky glasses and stuff.

01:05:38.532 --> 01:05:38.592
Yeah.

01:05:38.592 --> 01:05:40.362
And long lived funk works.

01:05:40.391 --> 01:05:40.632
Yeah.

01:05:40.757 --> 01:05:43.992
And, and, and just so everybody knows Funk Works is not disappearing.

01:05:44.021 --> 01:05:44.231
Oh.

01:05:44.231 --> 01:05:45.461
They're not gonna have the tasting room.

01:05:45.461 --> 01:05:45.552
They're

01:05:45.552 --> 01:05:46.061
just losing the tasting

01:05:46.061 --> 01:05:46.152
room.

01:05:46.152 --> 01:05:46.211
Yeah.

01:05:46.211 --> 01:05:50.172
They've, they've partnered with I think Denver Beer Company and STEM Ciders and they're all, they from

01:05:50.217 --> 01:05:51.342
Wildling Wildling beverages.

01:05:51.342 --> 01:05:51.521
Wild.

01:05:51.702 --> 01:05:51.942
Okay.

01:05:52.001 --> 01:05:52.181
Yep.

01:05:52.211 --> 01:05:52.422
Yep.

01:05:52.422 --> 01:05:54.762
So they're gonna all produce together in one facility.

01:05:54.942 --> 01:05:55.336
Oh, okay.

01:05:55.632 --> 01:05:56.681
They're just going to the channel.

01:05:57.012 --> 01:05:57.251
Yeah.

01:05:57.251 --> 01:05:57.521
Yeah.

01:05:57.521 --> 01:05:59.771
And they may, they may, they may make a comeback at some point.

01:05:59.802 --> 01:05:59.952
Yeah.

01:05:59.952 --> 01:06:00.882
I don't know what, so I don't know.

01:06:00.882 --> 01:06:01.152
They

01:06:01.271 --> 01:06:02.771
it's just in this space.

01:06:03.072 --> 01:06:03.731
In this, yeah.

01:06:03.791 --> 01:06:05.141
Well, and they've, in that particular location, some

01:06:05.141 --> 01:06:05.742
brands that

01:06:05.742 --> 01:06:05.831
are

01:06:06.101 --> 01:06:07.811
have brand value still, right.

01:06:07.811 --> 01:06:12.672
Like that Raspberry Vincia, like people love that or whatever that, I don't know how to say that word.

01:06:12.672 --> 01:06:13.391
Tropic King.

01:06:13.481 --> 01:06:13.692
Yeah.

01:06:13.842 --> 01:06:14.322
All that.

01:06:14.831 --> 01:06:16.061
Um, Ava time check.

01:06:16.811 --> 01:06:18.012
Uh, it's 5 32.

01:06:18.077 --> 01:06:18.567
Five 30.

01:06:18.567 --> 01:06:19.367
Oh, we're doing all right.

01:06:19.427 --> 01:06:20.202
We got some time.

01:06:20.202 --> 01:06:20.681
Yeah.

01:06:20.681 --> 01:06:20.802
We're

01:06:21.086 --> 01:06:21.166
chilling.

01:06:21.166 --> 01:06:21.447
I'm glad.

01:06:21.452 --> 01:06:21.731
Yeah.

01:06:21.737 --> 01:06:21.806
Yeah.

01:06:22.271 --> 01:06:25.061
Um, yeah, so we're really excited about that endeavor.

01:06:25.092 --> 01:06:25.541
We,

01:06:25.541 --> 01:06:26.141
that is exciting.

01:06:26.141 --> 01:06:28.902
You know, it's been, we've been exploring the option of a tasting.

01:06:28.902 --> 01:06:30.762
My wife loves oysters so much.

01:06:30.762 --> 01:06:33.762
You're gonna see me more than like, you need to have a oyster.

01:06:33.972 --> 01:06:34.061
I

01:06:34.331 --> 01:06:39.581
see you like a, like a, like a normal middle class income, price point, oyster night.

01:06:39.911 --> 01:06:40.572
That's what we're going for.

01:06:40.572 --> 01:06:41.202
Well, so what?

01:06:41.231 --> 01:06:41.501
Yeah.

01:06:41.501 --> 01:06:43.452
Our model is gonna be, uh,

01:06:44.652 --> 01:06:45.012
because I got

01:06:45.222 --> 01:06:47.262
reasonable priced oysters all the time.

01:06:47.501 --> 01:06:47.771
Okay.

01:06:47.802 --> 01:06:49.422
Uh, basically from

01:06:49.422 --> 01:06:49.842
no

01:06:49.842 --> 01:06:52.782
three to eight we're open Thursday through Sunday.

01:06:52.931 --> 01:06:54.911
Raise'em sometimes and sometimes special.

01:06:55.481 --> 01:07:00.731
Like raise your regular price a little bit and then sometimes have'em even special because people want sales.

01:07:01.061 --> 01:07:02.847
I'm just saying Monday nights, Tuesday nights.

01:07:02.851 --> 01:07:03.041
Well, we

01:07:03.041 --> 01:07:07.811
also, we wanna do specials like where if you're a member or you're on our, our newsletter member

01:07:07.811 --> 01:07:08.981
buy enough booze from us.

01:07:09.012 --> 01:07:09.161
Yeah.

01:07:09.161 --> 01:07:10.992
Or you buy a bottle, you get a 10% off.

01:07:10.992 --> 01:07:11.351
I like it.

01:07:11.351 --> 01:07:12.072
You know, things like that,

01:07:12.117 --> 01:07:12.407
that.

01:07:13.016 --> 01:07:13.347
All right.

01:07:13.347 --> 01:07:13.586
I like,

01:07:13.737 --> 01:07:15.237
we're not, we're not not looking at oyster affordable oysters.

01:07:15.297 --> 01:07:18.717
I'm not looking at oysters as like how we're going to make money on this.

01:07:18.777 --> 01:07:19.286
Um, it's

01:07:19.286 --> 01:07:20.786
more how you're gonna get people here.

01:07:20.817 --> 01:07:23.016
'cause people love oysters, people love whiskey, people love oyster.

01:07:23.016 --> 01:07:23.786
I love people that love oysters.

01:07:23.791 --> 01:07:24.172
They try it.

01:07:24.416 --> 01:07:28.106
I love oysters and I want, I wanna be surrounded by people that love oysters.

01:07:28.376 --> 01:07:29.516
Joel does love oysters.

01:07:31.226 --> 01:07:33.956
These are two, two of my dream come trues right now.

01:07:33.956 --> 01:07:37.376
It was like an oyster joint and an oyster joint

01:07:37.376 --> 01:07:37.617
Love

01:07:37.617 --> 01:07:38.186
distillery.

01:07:38.246 --> 01:07:38.306
It.

01:07:38.306 --> 01:07:41.817
Well, we'll see how many people like come along for the ride, but I'm right.

01:07:42.237 --> 01:07:47.757
So I'm going to Cabo this weekend and Jill and I went to Cabo like 15 years ago, the one time we've been there

01:07:47.907 --> 01:07:47.936
Uhhuh.

01:07:48.536 --> 01:08:03.806
And on that trip we like went somewhere and found some guy and he like sold us some oysters that he shucked himself and put a couple of drops of Tabasco sauce on or in Mexico, something big ones and Mexico.

01:08:04.016 --> 01:08:04.347
Oh yeah.

01:08:04.347 --> 01:08:05.456
They were nice fatties.

01:08:05.456 --> 01:08:05.757
Yeah.

01:08:06.146 --> 01:08:07.766
And you know, charged us.

01:08:08.711 --> 01:08:11.262
$25, which was probably full price.

01:08:11.262 --> 01:08:15.282
I probably could've got out for 10, you know, and we, but you're

01:08:15.282 --> 01:08:16.662
eating me Mexican oysters.

01:08:16.686 --> 01:08:17.471
So, you know, he was beautiful.

01:08:17.471 --> 01:08:28.962
And we had, and he was just like, he was probably like, I don't know if he was 60 or 95, but he, he was probably 85 or something.

01:08:29.021 --> 01:08:29.112
Sure.

01:08:29.112 --> 01:08:30.311
Like way older than he looked.

01:08:30.311 --> 01:08:33.101
But he went and dived for these oysters and got'em.

01:08:33.101 --> 01:08:39.282
And he, he was like, Hey, do you guys wanna buy these oysters from us and eat them from me and eat'em?

01:08:39.282 --> 01:08:45.402
And he took us up there and he shucked them himself and he set us up with a little paper plate and some hot sauce.

01:08:45.402 --> 01:08:46.902
And we sat by this rock.

01:08:46.902 --> 01:08:47.051
And

01:08:47.141 --> 01:08:51.971
I'm more of a cold oyster, small, petite guy than like the big, you know, two biter.

01:08:52.511 --> 01:08:53.051
The only time I had

01:08:53.051 --> 01:08:53.292
oysters,

01:08:53.292 --> 01:08:54.341
they were one biters.

01:08:54.372 --> 01:08:55.242
They were one biters.

01:08:55.346 --> 01:08:56.067
I didn't, okay.

01:08:56.247 --> 01:09:01.242
But I have had, actually, I'm gonna tell you my most, can I tell you my most disturbing oyster story

01:09:02.681 --> 01:09:03.521
is Yeah, sure.

01:09:03.521 --> 01:09:04.872
As long as it doesn't gross everybody out.

01:09:06.686 --> 01:09:07.497
I don't think it will.

01:09:07.497 --> 01:09:07.527
Okay.

01:09:07.527 --> 01:09:09.207
Ava's got a pretty strong tolerance.

01:09:09.266 --> 01:09:09.627
Okay.

01:09:09.747 --> 01:09:14.667
Um, so in Quim, you know where Quim is in Washington?

01:09:14.667 --> 01:09:16.046
Uh, it's on the Olympic Peninsula.

01:09:16.136 --> 01:09:16.436
Okay.

01:09:16.587 --> 01:09:21.716
There's an animal park there where they have like retired Hollywood bears and stuff, and they're like, wave at you.

01:09:21.716 --> 01:09:29.006
And like, I literally fed bread to a buffalo who's circus, circus circus Park inside my van, which was probably super dangerous and stupid.

01:09:29.426 --> 01:09:29.817
Um,

01:09:30.207 --> 01:09:32.067
it's not advisable in a Yellowstone,

01:09:32.157 --> 01:09:39.207
but they had, uh, there was a, a fish restaurant we stopped at and I bought the fried oysters lunch special.

01:09:39.987 --> 01:09:49.527
And these fried oysters were like that big, like the size of a fried egg except for half an inch to, yeah.

01:09:49.527 --> 01:09:50.186
Half an inch thick.

01:09:50.367 --> 01:09:51.627
I know, I know where this story's going,

01:09:53.362 --> 01:09:53.601
I think.

01:09:53.742 --> 01:09:58.296
And I ate two of them and, uh, they were delicious with fries and tartar sauce and stuff.

01:09:58.442 --> 01:09:59.037
Anything fried is

01:09:59.037 --> 01:09:59.697
delicious.

01:10:00.266 --> 01:10:06.056
And we, we went to, um, this, this wild animal park and like.

01:10:06.957 --> 01:10:27.356
While we're driving there, like I start to get a little gassy and like, I don't know how many farts I let, and I don't know, like, but they smelled so much like oysters that the whole car was like, Kurt, get your oyster farts out of here.

01:10:27.356 --> 01:10:28.587
They're disgusting.

01:10:29.216 --> 01:10:32.157
Um, so anyway, that, that's the story of about oysters.

01:10:32.157 --> 01:10:32.516
I thought you were

01:10:32.662 --> 01:10:34.436
Oh, I thought it was going downhill quick.

01:10:34.617 --> 01:10:34.976
Yeah, no,

01:10:34.976 --> 01:10:35.577
I thought based on

01:10:36.356 --> 01:10:38.277
the size, I thought oyster farts are bad enough.

01:10:38.277 --> 01:10:38.936
No, I didn't get sick.

01:10:38.936 --> 01:10:39.681
I thought they were rock down

01:10:39.987 --> 01:10:41.186
oyster oysters of the rocky mountain.

01:10:41.186 --> 01:10:42.027
No, I didn't too.

01:10:43.136 --> 01:10:43.287
Yeah.

01:10:43.287 --> 01:10:43.886
None of that.

01:10:43.886 --> 01:10:44.096
No.

01:10:44.096 --> 01:10:44.577
It was real.

01:10:44.582 --> 01:10:47.516
Or, or I have to get outta the car and run to the woods real quick.

01:10:47.546 --> 01:10:47.787
Yeah.

01:10:47.787 --> 01:10:49.976
Regular oysters, but just it was.

01:10:50.457 --> 01:10:53.997
Probably the most like flavorful farts

01:10:55.046 --> 01:10:55.407
flavor

01:10:55.947 --> 01:10:57.806
that I've ever delivered.

01:10:59.247 --> 01:11:01.167
You got a reaction from, it was a car full of people.

01:11:01.587 --> 01:11:07.947
Um, and my brother-in-law's, we were, no, he wasn't even yet my brother-in-law, my wife was still my fiance at the time.

01:11:08.247 --> 01:11:12.237
I'm driving his truck around with all these people and I'm letting these oyster farts out.

01:11:12.747 --> 01:11:14.697
One of my college buddies lived in Seattle.

01:11:14.697 --> 01:11:16.917
He came down to visit us and we were on this trip.

01:11:16.917 --> 01:11:17.997
And anyway,

01:11:18.176 --> 01:11:18.237
all

01:11:18.237 --> 01:11:18.777
right, moving on.

01:11:18.867 --> 01:11:20.037
I was ripping oyster farts.

01:11:20.756 --> 01:11:22.646
Um, but raw oysters are way better.

01:11:22.707 --> 01:11:23.756
I haven't experienced this.

01:11:23.756 --> 01:11:28.617
Same, yeah, so there's my story

01:11:29.606 --> 01:11:30.716
kind of Sounds like a fart.

01:11:31.242 --> 01:11:31.322
Yeah.

01:11:32.186 --> 01:11:33.176
No, not mine.

01:11:33.657 --> 01:11:34.886
Not the oyster farts.

01:11:34.947 --> 01:11:36.296
Anyways, okay, we're moving on.

01:11:36.296 --> 01:11:37.527
Okay, so that's the funk works.

01:11:37.527 --> 01:11:39.476
Expansion, farming.

01:11:40.676 --> 01:11:41.487
Can we talk about farming?

01:11:42.117 --> 01:11:42.386
Yeah.

01:11:42.386 --> 01:11:43.016
I love farming.

01:11:43.407 --> 01:11:44.247
Um, like.

01:11:45.822 --> 01:11:52.242
Like you have a, an actual farm where you growing some of these seeds, like how are you, do you have farm equipment?

01:11:52.242 --> 01:11:56.051
You have a tractor, you've got like mills and stuff.

01:11:56.051 --> 01:11:56.322
And

01:11:56.502 --> 01:11:57.101
so

01:11:57.162 --> 01:11:59.681
you ask the neighbors to put seeds in whatever.

01:12:00.011 --> 01:12:01.662
No, long, so long ago.

01:12:02.051 --> 01:12:07.662
Um, wanting fresh dairy, um, fresh, um, staple of the community up

01:12:07.662 --> 01:12:08.171
in Yes.

01:12:08.171 --> 01:12:09.551
Uh, shout out to, uh,

01:12:09.551 --> 01:12:10.811
Rob Graves and the Graves family.

01:12:10.811 --> 01:12:10.962
Love

01:12:10.962 --> 01:12:11.112
you guys.

01:12:11.112 --> 01:12:11.292
Yeah.

01:12:11.292 --> 01:12:15.431
Shout to Sarah who donated milk to us for the recent Hot Nug series.

01:12:15.431 --> 01:12:16.992
I don't know if you saw the hot nug series.

01:12:16.992 --> 01:12:17.021
I

01:12:17.266 --> 01:12:17.386
did.

01:12:17.952 --> 01:12:18.221
Did you

01:12:18.582 --> 01:12:19.332
mayor Oral, uh,

01:12:19.421 --> 01:12:20.712
all the mayoral candidates.

01:12:20.716 --> 01:12:21.192
Candidates, yeah.

01:12:21.282 --> 01:12:22.032
Oh yeah, we watched that.

01:12:22.032 --> 01:12:22.271
Yep.

01:12:22.391 --> 01:12:23.561
Yeah, so they donated milk.

01:12:23.921 --> 01:12:24.386
We, we enjoyed.

01:12:25.152 --> 01:12:26.082
Like clean milk.

01:12:26.591 --> 01:12:27.311
I met Rob.

01:12:27.311 --> 01:12:28.481
The candidates have to drink milk.

01:12:28.481 --> 01:12:29.351
We gotta drink whiskey.

01:12:29.351 --> 01:12:29.561
Like

01:12:29.771 --> 01:12:30.252
yeah, yeah's

01:12:30.252 --> 01:12:30.402
good.

01:12:30.942 --> 01:12:31.992
We can drink some hot sauce.

01:12:31.992 --> 01:12:34.391
If you wanna drink some hot sauce, we can do that, but No,

01:12:34.511 --> 01:12:34.811
no,

01:12:35.862 --> 01:12:36.042
please.

01:12:36.042 --> 01:12:36.252
I be,

01:12:36.252 --> 01:12:37.242
Scottie would've drank some

01:12:37.752 --> 01:12:49.032
about, uh, probably 10 years ago now, I was driving by the, the dairy one day and I saw all these like, you know, stainless tanks out there, and this was long before we ever even imagined starting a distillery.

01:12:49.572 --> 01:12:56.622
And I popped in and, and met this guy Jack, and, um, Rob's right hand, you know, head of okay, head of operations, basically.

01:12:56.622 --> 01:12:56.891
Gotcha.

01:12:57.131 --> 01:12:58.721
And I was like, Hey, are those tanks for sale?

01:12:58.721 --> 01:13:00.101
And he is like, well, everything's for sale.

01:13:00.101 --> 01:13:03.341
And so I ended up, you know, uh, getting to know those guys.

01:13:03.341 --> 01:13:05.202
I bought the tanks, which now we use.

01:13:05.202 --> 01:13:05.231
Okay.

01:13:05.532 --> 01:13:10.452
And, um, moved'em up into the mountains and kept'em on my land until we finally launched

01:13:10.782 --> 01:13:10.841
the

01:13:10.841 --> 01:13:11.021
story.

01:13:11.021 --> 01:13:11.112
And

01:13:11.202 --> 01:13:12.792
where's your, your land's, like up canyon somewhere?

01:13:12.792 --> 01:13:13.087
West Canyon?

01:13:13.087 --> 01:13:13.287
Yeah.

01:13:13.287 --> 01:13:13.726
Up Putter Canyon.

01:13:13.917 --> 01:13:14.367
West Canyon.

01:13:14.561 --> 01:13:14.832
Yeah.

01:13:14.832 --> 01:13:14.841
Okay.

01:13:15.051 --> 01:13:15.351
Yep.

01:13:15.381 --> 01:13:17.511
So we have a little, little homestead property up there that

01:13:17.542 --> 01:13:17.692
Yep.

01:13:17.962 --> 01:13:19.042
I just stashed him on.

01:13:19.042 --> 01:13:21.051
All my neighbors were like, what are you doing, dude?

01:13:21.051 --> 01:13:21.261
Like, right.

01:13:21.261 --> 01:13:24.021
But there's no HOA so I'm gonna put him there if I want to.

01:13:24.021 --> 01:13:24.502
Bitches.

01:13:24.502 --> 01:13:24.891
Yeah.

01:13:25.612 --> 01:13:27.891
And I was like, I'm gonna launch a distillery someday, don't worry.

01:13:27.891 --> 01:13:30.412
And they're like, okay, you know, you're gonna leave all these.

01:13:30.412 --> 01:13:35.122
But, um, anyways, so we got, got to know Rob and, and, uh, his whole crew.

01:13:35.122 --> 01:13:36.502
And they're just all his family.

01:13:36.502 --> 01:13:39.351
They're great, great, great family.

01:13:39.412 --> 01:13:40.011
And, um,

01:13:40.101 --> 01:13:41.841
I love getting ice cream sandwiches out there

01:13:42.412 --> 01:13:42.532
at the

01:13:42.532 --> 01:13:43.042
Howling

01:13:43.582 --> 01:13:43.641
Cow.

01:13:44.152 --> 01:13:46.282
Uh, Amber's new project, um, ice cream.

01:13:46.282 --> 01:13:47.271
Shout out to Amber

01:13:47.542 --> 01:13:47.752
Okay.

01:13:47.752 --> 01:13:49.131
For kind of pursuing that.

01:13:49.131 --> 01:13:50.122
It's amazing.

01:13:50.122 --> 01:13:50.452
Ice cream.

01:13:50.452 --> 01:13:51.021
Go check it out.

01:13:51.112 --> 01:13:51.261
Okay.

01:13:52.332 --> 01:13:52.811
Anyways.

01:13:52.811 --> 01:13:57.761
Um, so we, we got into kinda like the, okay, we're actually gonna do this.

01:13:57.792 --> 01:13:59.471
We're bringing all this equipment down, it's for

01:13:59.471 --> 01:13:59.742
reals.

01:13:59.981 --> 01:14:04.301
And I reached out to those guys and was like, Hey, you know, we'd love to, to grow some corn.

01:14:04.721 --> 01:14:08.712
Um, is there any, you know, can I rent some of your, your acreage from you or something?

01:14:08.742 --> 01:14:13.032
And Rob was, he's like, oh, I got this, you know, piece of land in the back of the, behind his office.

01:14:13.091 --> 01:14:14.532
And it's about six acres.

01:14:15.101 --> 01:14:16.542
Uh, they open it up for us.

01:14:16.601 --> 01:14:18.221
And, um, we've been farming there.

01:14:18.221 --> 01:14:19.181
This is our third year coming up.

01:14:19.181 --> 01:14:21.341
Actually, next week we'll be out with our combine.

01:14:21.761 --> 01:14:22.481
Um, with your

01:14:22.721 --> 01:14:24.101
actual, you have a combine?

01:14:24.131 --> 01:14:24.311
Yeah.

01:14:24.311 --> 01:14:33.341
Well, we're, we're a, we're a clever bunch of characters over here, and we found this combine for$2,500 down in southern Colorado that, uh, drove down there.

01:14:33.341 --> 01:14:34.962
Like a 6,600 John Deere

01:14:34.962 --> 01:14:35.412
or something.

01:14:35.412 --> 01:14:35.421
Exactly.

01:14:35.502 --> 01:14:35.742
It's a

01:14:35.742 --> 01:14:36.612
7,700

01:14:36.612 --> 01:14:36.792
actually.

01:14:36.792 --> 01:14:37.127
Oh, no,

01:14:37.242 --> 01:14:37.301
no.

01:14:37.301 --> 01:14:38.622
That was my dad's first combine.

01:14:38.622 --> 01:14:39.192
It's a 76.

01:14:39.192 --> 01:14:39.846
6,600.

01:14:40.197 --> 01:14:40.487
Okay.

01:14:40.542 --> 01:14:42.702
So it's 1976 combine.

01:14:42.792 --> 01:14:45.881
But in 77 they turned into the 7,700 I believe.

01:14:46.481 --> 01:14:47.447
So it's the last, last

01:14:47.622 --> 01:14:48.131
is the last

01:14:48.131 --> 01:14:48.521
iteration

01:14:48.521 --> 01:14:49.481
of the 76 hundreds?

01:14:49.872 --> 01:14:52.212
Um, no, it's a 1976.

01:14:52.212 --> 01:14:53.771
6,600 series.

01:14:53.801 --> 01:14:53.952
Yes.

01:14:53.952 --> 01:14:54.402
John Deere.

01:14:54.551 --> 01:14:56.742
But I mean, like the next year almost.

01:14:56.742 --> 01:14:58.572
I think they would've turned into the 7,700.

01:14:58.662 --> 01:14:58.962
That's right.

01:14:59.082 --> 01:15:00.011
Or a few years later.

01:15:00.221 --> 01:15:00.521
All right.

01:15:00.521 --> 01:15:04.181
Well, um,'cause I'm a north, that was my dad's first comment was a 7,700.

01:15:04.181 --> 01:15:04.332
Yeah.

01:15:04.902 --> 01:15:05.771
I'm a Nebraska kid.

01:15:05.771 --> 01:15:05.832
Yeah.

01:15:06.761 --> 01:15:06.971
Yeah.

01:15:07.061 --> 01:15:10.212
So Rob, Rob was like, yeah, you know, I'll, I'll open up the ground for you.

01:15:10.212 --> 01:15:11.832
You can use our, our planter.

01:15:11.862 --> 01:15:15.881
'cause obviously we're not gonna get so deeply involved in farming on, on year one.

01:15:16.002 --> 01:15:16.242
Yeah.

01:15:16.271 --> 01:15:17.742
And, uh, I was like, all right, cool.

01:15:17.742 --> 01:15:19.152
And he's like, but you gotta take care of harvest.

01:15:19.152 --> 01:15:20.112
Like, I'm hands off.

01:15:20.112 --> 01:15:22.841
We, we chop everything we have, we silage it.

01:15:22.841 --> 01:15:22.962
All

01:15:22.992 --> 01:15:23.322
right.

01:15:23.351 --> 01:15:24.341
I was like, all right, no problem.

01:15:24.851 --> 01:15:27.192
So it, you know, we waited till the last minute.

01:15:27.192 --> 01:15:28.601
We finally find this guy.

01:15:28.601 --> 01:15:32.502
I make a deal, I go down there new, it starts, it's this old boy farmer.

01:15:32.532 --> 01:15:37.061
Like, he's like, you know, retired farmer and Totally it runs.

01:15:37.061 --> 01:15:39.372
He's, you know, we fired up and, um.

01:15:39.896 --> 01:15:42.327
I was like, all right here, 2,500 bucks done.

01:15:43.106 --> 01:15:44.337
And brought the thing up here.

01:15:44.337 --> 01:15:46.902
And I show up and rob's like, what the hell is this dude?

01:15:46.902 --> 01:15:49.707
Like, how many acres do you think you have?

01:15:50.186 --> 01:15:53.157
It could take you like 45 minutes to harvest your, your corn field.

01:15:53.787 --> 01:15:56.186
And you know, it's like, oh, well someday I'll need it, you know?

01:15:56.247 --> 01:15:58.046
But, um, so we're out there.

01:15:58.046 --> 01:15:58.136
Well,

01:15:58.136 --> 01:15:59.577
plus it was only 2,500 bucks.

01:15:59.756 --> 01:16:00.356
Exactly.

01:16:00.356 --> 01:16:03.176
And he was like, wow, you got this for, and it runs, it's crazy.

01:16:03.537 --> 01:16:04.676
It runs great, honestly.

01:16:04.676 --> 01:16:07.527
Um, we, we have do a little bit little mechanics on it, but

01:16:08.306 --> 01:16:08.577
Yeah.

01:16:08.817 --> 01:16:12.506
Uh, we're coming up on our third year harvesting and, and we do about 50,000 pounds.

01:16:12.896 --> 01:16:13.016
Okay.

01:16:13.016 --> 01:16:14.516
Or so grain, uh, of corn

01:16:14.516 --> 01:16:14.667
on that.

01:16:14.667 --> 01:16:15.296
Six acres

01:16:15.506 --> 01:16:16.197
I six acres.

01:16:16.226 --> 01:16:16.556
Wow.

01:16:16.556 --> 01:16:16.617
So

01:16:17.127 --> 01:16:18.627
that's probably enough, right?

01:16:18.627 --> 01:16:18.806
That's

01:16:19.317 --> 01:16:19.676
that's a lot.

01:16:19.676 --> 01:16:19.742
It's, it's a lot.

01:16:19.747 --> 01:16:24.207
That's like a hundred and over a hundred barrels, like 105 barrels worth of bourbon.

01:16:24.716 --> 01:16:25.407
So that's plenty.

01:16:25.527 --> 01:16:25.766
I dig it.

01:16:25.766 --> 01:16:26.006
You know.

01:16:26.426 --> 01:16:30.056
Um, anyways, we're out there the first year and, and we've,

01:16:30.146 --> 01:16:34.527
so I guess we should talk about where this is right at the mouth of the Puter Canyon.

01:16:34.617 --> 01:16:34.827
Yeah.

01:16:34.832 --> 01:16:35.032
Right.

01:16:35.032 --> 01:16:38.006
So right up against the, the Colorado front range.

01:16:38.037 --> 01:16:46.707
And we need, we're not gonna, actually until this week we didn't have the ability to dry the corn in the silo.

01:16:46.707 --> 01:16:48.627
That's a new piece of year that we just got.

01:16:48.657 --> 01:16:48.987
Sweet.

01:16:49.136 --> 01:16:50.877
But, uh, um, that's important anyway, at the time, which

01:16:50.877 --> 01:16:54.176
is also re refurbished and we had to get it working.

01:16:54.176 --> 01:16:54.806
It was free.

01:16:54.806 --> 01:16:55.707
This was free though.

01:16:56.457 --> 01:16:57.327
But, uh, we have

01:16:57.896 --> 01:16:58.226
dryers

01:16:58.226 --> 01:16:58.317
now.

01:16:58.317 --> 01:17:01.587
Do you guys have investors, but they're not like Amazon level investors?

01:17:01.591 --> 01:17:02.006
No, no, no.

01:17:03.386 --> 01:17:04.197
Friends and family.

01:17:04.256 --> 01:17:04.587
Yeah.

01:17:04.587 --> 01:17:04.827
Yeah.

01:17:05.006 --> 01:17:13.917
So we're, uh, you know, so we didn't have the ability to dry the grain in the silo, so we needed it to, to dry in the field, which meant that we had.

01:17:14.652 --> 01:17:19.542
Probably the last field standing in that area.

01:17:19.542 --> 01:17:22.391
And if you know that area, there's some black bear there.

01:17:22.572 --> 01:17:25.271
And uh, so we became like, the Turkey

01:17:25.277 --> 01:17:25.556
deer

01:17:25.856 --> 01:17:29.231
became like, for, for all you're like a plot, all the wildlife, you're like a

01:17:29.231 --> 01:17:29.952
food plot

01:17:29.952 --> 01:17:34.181
basically was, this was like the pre hibernation, any bear score

01:17:34.902 --> 01:17:35.652
score.

01:17:35.712 --> 01:17:43.782
So we get out there to start, uh, we get out there to start harvesting or I went, I went out there to check, uh, check moisture levels and let the dog out.

01:17:43.841 --> 01:17:50.636
And you know, we're walking into the field and all of a sudden bear, bear, bear bears, you know, everything.

01:17:51.042 --> 01:17:55.992
And when we went out to harvest, it was, it was just that, you know, fire up the combine and disturbed them.

01:17:55.992 --> 01:17:57.431
They had built a whole

01:17:57.702 --> 01:17:58.122
nest.

01:17:58.481 --> 01:18:00.011
They were haing in the corn.

01:18:00.101 --> 01:18:01.872
It probably harvested it very quickly too.

01:18:01.872 --> 01:18:03.792
'cause a lot of it had been taken already.

01:18:04.181 --> 01:18:04.556
Yeah, right.

01:18:05.037 --> 01:18:07.181
I I bet we lost 10% of our yield at

01:18:07.181 --> 01:18:07.481
least.

01:18:07.481 --> 01:18:07.601
Yeah.

01:18:07.601 --> 01:18:08.292
I don't doubt it.

01:18:08.292 --> 01:18:08.502
So

01:18:08.532 --> 01:18:09.641
this seems a little bit better though.

01:18:09.671 --> 01:18:12.282
It seems like the, the bear aren't out there this year as much.

01:18:12.822 --> 01:18:14.471
Uh, maybe we spooked him off with the combine.

01:18:14.476 --> 01:18:14.796
It might

01:18:14.796 --> 01:18:15.117
have happened.

01:18:15.117 --> 01:18:15.157
It might have happened

01:18:15.761 --> 01:18:17.981
actually last year when we were out, uh, harvesting.

01:18:17.981 --> 01:18:21.731
We were all, um, we like to have all the families come out and the kids love it.

01:18:21.731 --> 01:18:29.712
You know, we have a bunch of young kids in, in this distillery crew and, um, they bring our kids out and I let'em ride in the combine with me and stuff.

01:18:29.712 --> 01:18:32.921
And, and our, our, uh, our Paul, our, our mom takes

01:18:32.921 --> 01:18:33.731
me back to my youth.

01:18:33.731 --> 01:18:34.091
Really?

01:18:34.421 --> 01:18:35.021
Paul Fran.

01:18:35.027 --> 01:18:45.997
And, and, and, uh, Bree are Paul's our Malthouse manager, and him and b Brie were like walking with their two boys and all of a sudden I see'em run back and there's these a mom bear and her two cubs come running out the same, we're out here.

01:18:47.021 --> 01:18:53.832
It's like everyone's staying this side of the field, you know, like, but yeah, so we like to keep it local and, and honestly, it's, it's.

01:18:54.792 --> 01:18:56.771
It's being connected with the,

01:18:56.921 --> 01:18:59.471
the real people, with the real region, the local community

01:18:59.561 --> 01:19:01.877
that and, and your grain like, you know Yeah.

01:19:01.992 --> 01:19:03.162
The finished product.

01:19:03.162 --> 01:19:10.061
When you taste this, I can taste, you know, the, the hard work, the effort that we put in the terroir, this region.

01:19:10.332 --> 01:19:10.511
Yeah.

01:19:10.542 --> 01:19:12.341
And, you know, it's really a, a skill.

01:19:12.341 --> 01:19:12.551
Terrible.

01:19:13.721 --> 01:19:14.051
It's like,

01:19:14.146 --> 01:19:14.436
yeah.

01:19:14.442 --> 01:19:14.622
Yeah.

01:19:14.622 --> 01:19:15.192
That's the thing.

01:19:15.372 --> 01:19:20.622
Oh, wait, and that, that bottle that you're holding, that's the one thing I really love about what producing is.

01:19:20.622 --> 01:19:30.731
The fact that we're growing, growing, growing grains, then we're malting'em ourselves, then we're, you know, we've got our, our hands on all the levers.

01:19:31.032 --> 01:19:31.091
Yeah.

01:19:31.096 --> 01:19:33.402
And, and the end product is something unique.

01:19:33.402 --> 01:19:35.412
It's, it's, uh, it doesn't taste like Yeah.

01:19:35.442 --> 01:19:38.712
Worthy of valuing for sure.

01:19:38.742 --> 01:19:38.801
Yeah.

01:19:38.801 --> 01:19:46.721
And, and the entrepreneur, you know, is that you need to move booze a lot faster than the seed and spirit brand.

01:19:46.721 --> 01:19:48.221
Fore grain bourbon is gonna do

01:19:48.731 --> 01:19:48.792
it.

01:19:48.792 --> 01:19:49.152
Exactly.

01:19:49.212 --> 01:19:51.011
Um, and so I appreciate that a lot.

01:19:51.582 --> 01:19:51.881
Um.

01:19:52.646 --> 01:19:55.856
We're gonna skip a couple things right now.

01:19:55.856 --> 01:20:02.006
I'm going to invite both of you back individually on the local experience,

01:20:02.431 --> 01:20:02.721
okay?

01:20:02.726 --> 01:20:02.756
Okay.

01:20:03.027 --> 01:20:05.697
Um, because we haven't gone in the time machine.

01:20:05.697 --> 01:20:12.056
You're a Nebraska farm kid that turned into a music industry lawyer and did a bunch of other crazy shit.

01:20:12.777 --> 01:20:14.037
You're, I don't even know.

01:20:14.096 --> 01:20:14.997
Where'd you grow up?

01:20:15.462 --> 01:20:16.032
Mount jwt.

01:20:16.032 --> 01:20:16.662
Pennsylvania.

01:20:16.782 --> 01:20:17.561
Pennsylvania, yeah.

01:20:17.561 --> 01:20:18.131
Population

01:20:18.131 --> 01:20:18.702
700.

01:20:18.702 --> 01:20:20.471
The Kentucky part of Pennsylvania is what?

01:20:20.471 --> 01:20:20.891
I remember

01:20:20.891 --> 01:20:20.952
it.

01:20:20.952 --> 01:20:21.822
Kentucky Deep in it.

01:20:22.152 --> 01:20:22.452
Right.

01:20:22.872 --> 01:20:25.452
And so I don't know anything about that, but we just don't have time.

01:20:26.112 --> 01:20:30.702
And so we're gonna close this one out with the Loco Experience Challenge.

01:20:30.702 --> 01:20:32.471
Well, it's been a hell of a whatever, two

01:20:32.471 --> 01:20:32.737
hours, hours.

01:20:33.011 --> 01:20:33.792
No, we're not done yet.

01:20:33.942 --> 01:20:34.391
Oh shit.

01:20:34.421 --> 01:20:34.662
Yeah.

01:20:34.662 --> 01:20:36.457
This is, we're just going into the final segment.

01:20:36.457 --> 01:20:36.761
Ire closing it up.

01:20:36.761 --> 01:20:39.252
No, but we're skipping a bunch of stuff that we normally do.

01:20:39.252 --> 01:20:44.171
We get to know, ah, where you came from, how you became entrepreneurial, why you wanted to

01:20:44.681 --> 01:20:45.011
Gotcha.

01:20:45.042 --> 01:20:49.181
Become a lawyer, become a distiller or an event guy or

01:20:49.391 --> 01:20:49.856
culinary industry

01:20:49.997 --> 01:20:50.497
before that.

01:20:50.686 --> 01:20:50.976
Yeah.

01:20:51.096 --> 01:20:51.761
Culinary industry.

01:20:51.761 --> 01:20:51.817
Went to

01:20:51.896 --> 01:20:51.936
culinary.

01:20:52.181 --> 01:20:52.902
Went to culinary school.

01:20:52.931 --> 01:20:53.171
Yeah.

01:20:53.202 --> 01:20:53.801
Outta high school.

01:20:53.832 --> 01:20:56.051
You probably think you're a better cook than I'm, and you're probably right.

01:20:56.561 --> 01:20:57.341
Abby would agree.

01:20:57.731 --> 01:20:58.332
Really?

01:20:58.542 --> 01:20:58.841
Yeah.

01:20:58.902 --> 01:20:59.502
100%.

01:20:59.712 --> 01:21:00.341
Whatever.

01:21:00.372 --> 01:21:01.572
She hasn't cooked since she met me.

01:21:02.442 --> 01:21:04.777
Well, dinner with my wife, but like Let's do a Cookoff.

01:21:05.021 --> 01:21:05.617
Let's have a Cookoff.

01:21:05.712 --> 01:21:06.551
We can have a Cookoff.

01:21:06.582 --> 01:21:07.181
Yeah, let's do

01:21:07.181 --> 01:21:07.391
it.

01:21:07.481 --> 01:21:07.782
Alright.

01:21:07.782 --> 01:21:10.811
Well the ladies will, after I beat you in the local experience off.

01:21:11.381 --> 01:21:14.337
Then, you know, you can get some cred back on the, on the Cookoff.

01:21:14.337 --> 01:21:14.532
The Cookoff.

01:21:15.671 --> 01:21:16.572
I'm just gonna serve oyster,

01:21:16.962 --> 01:21:19.572
so that's cheating.

01:21:20.261 --> 01:21:24.162
Like I'll just serve filet mignon with, you know, bacon.

01:21:24.671 --> 01:21:36.402
Um, but now because we've been drinking and it's gonna be fun, um, we're going to do the, the Loco Experience Challenge.

01:21:36.851 --> 01:21:39.551
So the Loco experience is the podcast name, obviously.

01:21:39.551 --> 01:21:42.341
And so the craziest experience you're willing to share.

01:22:26.277 --> 01:22:27.146
There's three of us.

01:22:27.596 --> 01:22:36.567
It's a nice little one-on-one, OnOne on Challenge, and a Ava will be our judge of who tells the craziest story.

01:22:37.377 --> 01:22:38.997
And I will be the last story.

01:22:39.056 --> 01:22:41.577
Yeah, because it's my podcast.

01:22:41.697 --> 01:22:42.447
You ain't do what I want.

01:22:42.447 --> 01:22:43.346
I can do what I want.

01:22:44.457 --> 01:22:44.817
Bitches.

01:22:44.817 --> 01:22:44.962
Yeah, bitches.

01:22:45.987 --> 01:22:46.921
I wish you could there.

01:22:47.502 --> 01:22:48.237
Um, yeah.

01:22:48.476 --> 01:22:49.167
Oh damn.

01:22:49.167 --> 01:22:49.527
You're a good

01:22:49.856 --> 01:22:49.886
snacker.

01:22:49.886 --> 01:22:50.216
I know.

01:22:50.216 --> 01:22:51.087
I got some sass in me.

01:22:51.237 --> 01:22:51.777
Yeah.

01:22:51.957 --> 01:22:52.077
Mm-hmm.

01:22:53.186 --> 01:22:58.577
Um, and uh, and yeah, we'll just close it with that and then like.

01:22:59.591 --> 01:23:00.252
See you next time.

01:23:00.282 --> 01:23:11.622
'cause like, I wanna totally spend two hours with Jess learning about like the actual, like the posers and who's not a poser in the music industry over the last 25 years and stuff.

01:23:11.981 --> 01:23:13.271
He knows all that shit.

01:23:13.301 --> 01:23:14.442
I'm not much of a gossip.

01:23:14.442 --> 01:23:15.407
You're not gonna get a Yeah,

01:23:16.841 --> 01:23:17.021
he's

01:23:17.021 --> 01:23:17.442
a lawyer.

01:23:17.442 --> 01:23:20.412
Like it's a tight, most of the things I know are privileged.

01:23:20.622 --> 01:23:20.921
I'm trying.

01:23:20.921 --> 01:23:23.351
I'll try and come up with something for you though, so.

01:23:24.942 --> 01:23:25.902
Well, we'll see how it goes.

01:23:26.292 --> 01:23:31.091
Maybe I'll have you and Abby back and Jess is just gonna have to like, sit on the sidelines and be cool.

01:23:31.091 --> 01:23:33.612
Well, we have a, we have a really fun, uh, project coming up.

01:23:33.792 --> 01:23:33.971
Oh yeah.

01:23:34.002 --> 01:23:36.492
In Fort Collins, a new farm that, uh, we just purchased.

01:23:36.492 --> 01:23:41.112
Uh, we bought the, the old Hope Farms for locals, uh, um, hope Farms.

01:23:41.141 --> 01:23:47.021
Well, it was, uh, cultivating hope out on North Shields, uh, big, beautiful property just over the river heading north.

01:23:47.021 --> 01:23:47.412
Oh, okay.

01:23:47.712 --> 01:23:50.981
So is that a future, is that potentially your dream location or is

01:23:50.981 --> 01:23:51.761
that just We, we live there right now.

01:23:51.761 --> 01:23:52.572
It is our dream.

01:23:52.902 --> 01:23:53.021
Oh.

01:23:53.021 --> 01:23:56.261
But we are launching a, um, we have a couple farms.

01:23:56.261 --> 01:23:57.431
She has a, um.

01:23:57.777 --> 01:24:00.716
Uh, flower, uh, uh, rough cut flower coat.

01:24:00.747 --> 01:24:00.806
You

01:24:00.806 --> 01:24:02.127
guys moved down from the canyon?

01:24:02.367 --> 01:24:04.617
We are no longer Canyon boys.

01:24:04.796 --> 01:24:04.886
What?

01:24:04.886 --> 01:24:05.067
Yeah.

01:24:05.127 --> 01:24:05.756
I don't even, I,

01:24:06.207 --> 01:24:07.497
in May, may, we moved in.

01:24:07.497 --> 01:24:08.997
So we're excited about that project.

01:24:09.207 --> 01:24:09.447
Okay.

01:24:09.447 --> 01:24:10.676
So that's something that's really great for us.

01:24:10.676 --> 01:24:14.067
And, and, um, yeah, we'd love to sit down and chat with you about all the things.

01:24:14.067 --> 01:24:14.186
We

01:24:14.186 --> 01:24:14.306
have a

01:24:14.306 --> 01:24:14.787
lot, a lot

01:24:14.787 --> 01:24:14.997
going on.

01:24:14.997 --> 01:24:16.287
Well, Abby's got a lot going on.

01:24:16.287 --> 01:24:19.106
She's doing a whole life change thing too that we'll talk about soon.

01:24:19.436 --> 01:24:19.886
Exactly.

01:24:19.947 --> 01:24:23.186
Um, and that's not the point.

01:24:23.697 --> 01:24:24.417
The point is

01:24:24.537 --> 01:24:26.216
I was trying to divert from the crazy story.

01:24:26.216 --> 01:24:26.981
The point is, I'm trying

01:24:26.981 --> 01:24:27.021
to

01:24:27.021 --> 01:24:27.716
think of one real quick.

01:24:27.957 --> 01:24:28.662
Well, the point is I don't

01:24:28.662 --> 01:24:29.606
think mine's crazy enough.

01:24:30.117 --> 01:24:30.837
You don't think so?

01:24:30.837 --> 01:24:31.077
Well, let's

01:24:31.077 --> 01:24:31.466
find out.

01:24:31.587 --> 01:24:34.737
Well, yeah, we see it's a challenge and Ava's our judge.

01:24:34.737 --> 01:24:37.766
But before we do that, I'm gonna pour from the infinity bottle.

01:24:37.976 --> 01:24:38.516
Ooh, I like that.

01:24:38.636 --> 01:24:40.466
Um, is your, yeah.

01:24:40.466 --> 01:24:40.947
You wanna I'll finish.

01:24:40.947 --> 01:24:41.516
Finish your glass.

01:24:44.037 --> 01:24:44.846
You two, Jess.

01:24:44.846 --> 01:24:46.466
We're all walking home from here.

01:24:47.707 --> 01:24:47.796
This.

01:24:47.801 --> 01:25:00.396
So the infinity glass is, um, what I assume is every single person that's come through here with a bottle of whiskey, uh, puts it into this, the canter.

01:25:00.546 --> 01:25:02.136
And we've done four of ours.

01:25:02.136 --> 01:25:02.466
So

01:25:02.466 --> 01:25:04.476
there's a lot of tequila, there's a lot of rye whiskey.

01:25:04.476 --> 01:25:05.287
There's a lot of bourbon.

01:25:05.976 --> 01:25:06.787
I think that's all.

01:25:06.997 --> 01:25:08.016
And a little bit of whi cow.

01:25:08.202 --> 01:25:09.186
And a little bit of whi cow.

01:25:09.577 --> 01:25:09.726
Yep.

01:25:11.106 --> 01:25:11.917
Ooh, that's a lot.

01:25:12.492 --> 01:25:12.782
Yeah.

01:25:13.212 --> 01:25:14.141
Like you, some of that.

01:25:14.436 --> 01:25:15.006
Yeah, please.

01:25:15.396 --> 01:25:16.087
You don't need all that.

01:25:18.936 --> 01:25:19.327
All right.

01:25:19.447 --> 01:25:20.077
The splash.

01:25:21.936 --> 01:25:22.056
All

01:25:22.056 --> 01:25:22.207
right.

01:25:22.207 --> 01:25:23.016
No, this has been fun.

01:25:23.016 --> 01:25:24.037
Thanks for having us on.

01:25:24.037 --> 01:25:28.926
We're, we're grateful to, to get our voice out and tell the story, and it's been a lot of fun.

01:25:28.926 --> 01:25:30.936
This is, uh, the third podcast I've been on.

01:25:30.936 --> 01:25:32.197
I don't know how many, how many you been on, Jess?

01:25:32.226 --> 01:25:33.067
This is the Drunkest.

01:25:33.067 --> 01:25:34.356
I've been on a podcast in a while.

01:25:34.356 --> 01:25:35.046
Really Sure.

01:25:35.046 --> 01:25:35.226
For sure.

01:25:36.037 --> 01:25:36.157
You're

01:25:36.157 --> 01:25:36.997
holding it together so

01:25:36.997 --> 01:25:37.087
long.

01:25:37.087 --> 01:25:39.516
No, I, I've, well, I'm good at it.

01:25:40.176 --> 01:25:48.157
Um, but yeah, I've been, I've been slurry before and I do need to go meet my friends for dinner, which I'm walking to, just so you know, John Law.

01:25:48.606 --> 01:25:51.096
Um, so who wants to start the Loco experience?

01:25:51.306 --> 01:25:56.686
So this is the craziest, exper, craziest experience that you're willing to share.

01:25:56.686 --> 01:25:56.921
First.

01:25:56.921 --> 01:25:57.082
First,

01:25:57.082 --> 01:25:57.561
let's cheer you

01:25:57.561 --> 01:25:58.042
Infinity.

01:25:58.042 --> 01:25:58.181
First, let's Cheers.

01:25:58.476 --> 01:25:58.777
Yes.

01:25:58.782 --> 01:26:03.006
The infin to the Infinity bottle and tasting notes.

01:26:04.777 --> 01:26:05.106
So.

01:26:06.261 --> 01:26:06.921
I'll do that too.

01:26:06.952 --> 01:26:08.631
On the nose it smells complex.

01:26:10.136 --> 01:26:10.796
It smells,

01:26:11.962 --> 01:26:13.551
it's like a danger hole.

01:26:14.542 --> 01:26:18.442
What do they call the thing at the bar when they dump like the empty beers in and then,

01:26:19.341 --> 01:26:20.452
but that's disgusting.

01:26:20.452 --> 01:26:23.122
Like this is a bunch of like mid shelf and high shelf.

01:26:23.122 --> 01:26:24.231
The bar mat stuff.

01:26:24.292 --> 01:26:24.622
Yeah,

01:26:24.681 --> 01:26:24.891
yeah.

01:26:25.317 --> 01:26:25.796
What is that?

01:26:27.862 --> 01:26:29.782
You're comparing this to a Barba shot?

01:26:29.782 --> 01:26:30.112
I haven't even

01:26:30.112 --> 01:26:30.561
tried it yet.

01:26:31.252 --> 01:26:31.971
I didn't drink it.

01:26:31.971 --> 01:26:35.811
I'm just saying it's kind of like that, but like classy version of that.

01:26:36.442 --> 01:26:38.242
It is a classy version of that basically.

01:26:38.752 --> 01:26:39.351
It's not bad.

01:26:39.412 --> 01:26:40.492
No, it's not bad at all.

01:26:42.652 --> 01:26:43.641
There's gin in it, right?

01:26:43.912 --> 01:26:44.841
There's a little bit of gin.

01:26:44.841 --> 01:26:44.931
Yeah.

01:26:46.042 --> 01:26:46.131
I

01:26:46.131 --> 01:26:46.462
can tell

01:26:47.181 --> 01:26:49.372
there's just one weed ram of gin.

01:26:49.822 --> 01:26:51.952
One from Mob Mountain Distillery.

01:26:52.011 --> 01:26:54.356
'cause I like their whiskey a lot, so I put a little gin in there.

01:26:54.362 --> 01:26:54.622
Yeah,

01:26:54.712 --> 01:26:55.612
shout out to those guys.

01:26:55.612 --> 01:26:56.122
That's funny.

01:26:56.122 --> 01:26:57.622
It literally, probably.

01:26:59.242 --> 01:27:00.801
6% gin.

01:27:02.692 --> 01:27:03.471
And you found it.

01:27:03.532 --> 01:27:04.402
I found it right away.

01:27:05.511 --> 01:27:05.542
Ah.

01:27:05.542 --> 01:27:05.631
You

01:27:05.631 --> 01:27:08.122
know, and now that you mention that it's mob, I can taste the mob gin.

01:27:08.181 --> 01:27:08.421
Yeah.

01:27:08.811 --> 01:27:09.141
Yeah.

01:27:14.181 --> 01:27:14.572
All right, well

01:27:14.572 --> 01:27:14.631
I'll

01:27:14.902 --> 01:27:16.192
kick us off with the story.

01:27:16.402 --> 01:27:16.822
Okay.

01:27:16.971 --> 01:27:17.301
Alright.

01:27:19.221 --> 01:27:19.582
All right.

01:27:19.792 --> 01:27:25.282
So this was 10 years ago, 2014, I believe.

01:27:25.282 --> 01:27:26.601
We're in Las Vegas.

01:27:27.141 --> 01:27:27.442
Okay.

01:27:27.442 --> 01:27:28.822
And, uh, it's for a fish concert.

01:27:29.301 --> 01:27:30.202
It's a Halloween run.

01:27:30.442 --> 01:27:30.742
All right.

01:27:30.832 --> 01:27:40.341
And, um, we fly in and, uh, Justin and some of our friends have a place right above the MGM, which is where the concert was at.

01:27:40.346 --> 01:27:40.627
Yeah,

01:27:40.777 --> 01:27:41.271
yeah, yeah.

01:27:41.271 --> 01:27:48.652
And, um, so we, you know, get settled in, get in some costumes and, you know, pregame a little bit and head up to their room and we're all chilling.

01:27:48.652 --> 01:27:51.561
And Jess comes outta the ba, he's like in the bathroom for a while.

01:27:51.966 --> 01:27:55.692
Putting on his makeup or something, you know, he comes out and he is like, in this double costume, you know, I'm like, what?

01:27:55.777 --> 01:27:56.617
What the fuck's going on here?

01:27:56.617 --> 01:27:56.707
You

01:27:56.707 --> 01:27:56.827
know?

01:27:56.827 --> 01:27:57.247
Oh, I like it.

01:27:57.697 --> 01:28:05.497
So, um, I can already tell this isn't gonna be like a crazy story, but it's, it's just a fun recap of like what we're doing.

01:28:05.707 --> 01:28:16.356
Anyways, GREs Grease comes out and he's like, Hey, you know, I'm, I'm Lucifer, and I'm, I have these, uh, covenants, uh, these legal documents that'll sell your soul to the devil.

01:28:16.537 --> 01:28:16.686
Oh,

01:28:16.686 --> 01:28:17.077
shit.

01:28:17.676 --> 01:28:18.127
Lucifer's lawyer

01:28:18.127 --> 01:28:19.131
was, yeah, I was Lucifer's lawyer.

01:28:19.212 --> 01:28:19.806
Lucifer's lawyer.

01:28:20.077 --> 01:28:20.856
Oh, devil's lawyer.

01:28:20.862 --> 01:28:22.056
I was like, devil's advocate.

01:28:22.207 --> 01:28:22.476
Yeah.

01:28:22.837 --> 01:28:23.617
Well, I hate to say it,

01:28:23.617 --> 01:28:25.537
but, and people want to make a deal with the devil.

01:28:25.596 --> 01:28:26.317
I was there to the

01:28:26.587 --> 01:28:27.186
Yes.

01:28:27.306 --> 01:28:29.976
Well, and like all the, the Hollywood people, go ahead.

01:28:30.006 --> 01:28:30.487
No, no.

01:28:30.487 --> 01:28:30.851
All the Hollywood

01:28:30.851 --> 01:28:33.726
people, well, Hollywood, Hollywood people are like, oh, do you wanna.

01:28:34.131 --> 01:28:38.782
Fuck this famous person here, sign this non-disclosure agreement.

01:28:39.351 --> 01:28:41.032
That's not where I was going with this, this person.

01:28:41.212 --> 01:28:45.412
But I mean, that's a crazy thing, but it's like Lucifer's lawyer, almost like those people.

01:28:45.591 --> 01:28:49.101
So it was a blank document where I could just, I could put in whatever I want, you know?

01:28:49.131 --> 01:28:54.891
So of course we were, you know, this is what, seven years before we decided to launch the distillery.

01:28:54.891 --> 01:29:02.841
So I was like, I want to, you know, the biggest, the best, the highest grossing or whatever producing the best juice, uh, distillery in the world.

01:29:02.841 --> 01:29:02.992
You were

01:29:03.082 --> 01:29:03.712
dreaming already?

01:29:04.521 --> 01:29:06.742
Yeah, for like 15 years I've been on this project.

01:29:06.952 --> 01:29:13.521
Um, so anyways, Greece is like, and draws up the document, signs it or I sign it.

01:29:13.641 --> 01:29:13.731
You

01:29:13.731 --> 01:29:14.487
sold your soul to the devil.

01:29:16.042 --> 01:29:18.862
Yeah, the Jess, which is a good, I think I, it was a

01:29:18.862 --> 01:29:19.702
Halloween costume.

01:29:19.702 --> 01:29:20.061
I don't

01:29:20.122 --> 01:29:20.421
actually

01:29:21.112 --> 01:29:21.141
represen.

01:29:21.141 --> 01:29:21.771
I know you know the devil,

01:29:21.771 --> 01:29:22.101
so

01:29:22.192 --> 01:29:22.792
maybe I could be,

01:29:22.792 --> 01:29:23.926
but you were willing to do so.

01:29:24.367 --> 01:29:25.287
I was totally willing to, to do so.

01:29:26.247 --> 01:29:31.072
I was, this was before Abby came into your life, I assume, because if you would sell your soul to the devil,

01:29:31.072 --> 01:29:34.101
she would probably still be like, Hey, Joel, what are you, what are you even thinking?

01:29:34.192 --> 01:29:35.872
So do you think your soul is sold?

01:29:36.381 --> 01:29:36.652
No.

01:29:36.652 --> 01:29:37.192
I feel pretty.

01:29:37.671 --> 01:29:41.391
I'm, I'm not baptized anyways, so currently I, my, my, I'm going to hell anyway.

01:29:41.391 --> 01:29:41.601
It's under

01:29:41.601 --> 01:29:42.021
question.

01:29:42.021 --> 01:29:42.141
You're

01:29:42.141 --> 01:29:42.171
a

01:29:42.171 --> 01:29:44.662
free, well do you, what do I, what do I have to worry about?

01:29:44.662 --> 01:29:46.072
Do you think baptism is what saves you?

01:29:47.152 --> 01:29:47.902
Obviously not.

01:29:49.311 --> 01:29:53.002
At least not in my, and my parents didn't either, but I won't, I don't wanna get into religion, but

01:29:53.032 --> 01:29:53.662
we don't need to right

01:29:53.692 --> 01:29:53.811
now.

01:29:53.811 --> 01:29:55.252
I wasn't worried about my soul because we can a

01:29:55.252 --> 01:29:55.822
one-on one,

01:29:55.971 --> 01:29:56.452
you know?

01:29:56.452 --> 01:29:56.872
Yeah.

01:29:56.872 --> 01:29:58.881
As, as it as it may be.

01:29:58.912 --> 01:30:00.921
Um, my soul Abby's on project already going to hell.

01:30:00.921 --> 01:30:06.112
Abby's on my project list for converting to a Christian person anyway, just so you know.

01:30:06.112 --> 01:30:07.072
I think she's already Christian.

01:30:07.492 --> 01:30:07.822
You think

01:30:07.822 --> 01:30:07.881
so?

01:30:07.881 --> 01:30:07.926
Or no?

01:30:07.926 --> 01:30:08.846
No, I don't

01:30:08.846 --> 01:30:09.046
wanna get into

01:30:09.046 --> 01:30:09.327
that anyway.

01:30:09.502 --> 01:30:12.261
But she was gonna send her kids to a Christian school to be like.

01:30:12.846 --> 01:30:13.506
Fuck you guys.

01:30:13.506 --> 01:30:14.917
I'm not vaccinating my kids.

01:30:15.606 --> 01:30:17.587
Yeah, I'll send her to a Christian school instead.

01:30:17.856 --> 01:30:18.726
We're getting off topic.

01:30:18.726 --> 01:30:19.146
I digress.

01:30:19.476 --> 01:30:22.027
But, and not to tell Abby's stories, but she wouldn't mind.

01:30:23.167 --> 01:30:24.186
She went way over that.

01:30:24.186 --> 01:30:24.306
Let's

01:30:24.306 --> 01:30:25.537
leave the Christian school and getting

01:30:25.926 --> 01:30:26.856
back to Las Vegas.

01:30:26.886 --> 01:30:28.747
So we got it framed to distillery, back to Las

01:30:28.747 --> 01:30:29.197
Vegas

01:30:29.287 --> 01:30:29.556
next.

01:30:29.556 --> 01:30:31.417
This is what happens when you to business.

01:30:31.417 --> 01:30:36.546
Uh, doc documents is our, our covet with the Lucifer's lawyer.

01:30:36.606 --> 01:30:41.676
And, um, I guess that's my story, which isn't a great story.

01:30:41.681 --> 01:30:42.396
I don't, I guess that's a better one.

01:30:42.516 --> 01:30:48.067
I don't wanna get too, I don't, I'm like kinda scared to tell some, like, real stories because I, you know what I mean?

01:30:48.067 --> 01:30:50.256
Like, I got some real somebody.

01:30:50.377 --> 01:30:51.516
I got some real crazy shit.

01:30:51.742 --> 01:30:52.021
Shit.

01:30:52.027 --> 01:30:52.037
Yeah.

01:30:52.037 --> 01:30:52.502
Well, not Jar,

01:30:52.506 --> 01:30:55.056
like do you kill any animals or anything or?

01:30:55.176 --> 01:30:55.926
I've been a hunter.

01:30:56.827 --> 01:30:57.096
Okay.

01:30:57.367 --> 01:30:57.516
Hunter.

01:30:57.546 --> 01:31:02.226
But not like your family pets or your neighbor's family, pets or anything?

01:31:02.226 --> 01:31:02.707
Haven't I haven't, like

01:31:02.796 --> 01:31:03.277
nothing weird

01:31:03.277 --> 01:31:08.016
like that demonically, like, I know I haven't like killed, you know, squirrels for the sake of killing them and

01:31:08.226 --> 01:31:08.646
pulling their tail off.

01:31:08.646 --> 01:31:10.542
Maybe ask you a quick question like.

01:31:11.841 --> 01:31:16.582
Are you willing to share the thing that you're most ashamed of having done?

01:31:19.792 --> 01:31:22.162
Um, I'd have to think about it.

01:31:22.162 --> 01:31:24.471
Come back to me on, uh, after Grease and you go,

01:31:24.771 --> 01:31:24.952
okay.

01:31:25.072 --> 01:31:25.822
And I'll share it.

01:31:25.822 --> 01:31:26.061
Yeah.

01:31:26.091 --> 01:31:26.811
Maybe you're

01:31:26.811 --> 01:31:27.051
pretty

01:31:27.051 --> 01:31:27.442
open.

01:31:27.532 --> 01:31:30.231
I'm an open book, but I just don't want, like, we're, we're not a podcast.

01:31:30.231 --> 01:31:30.561
So like

01:31:30.561 --> 01:31:30.891
Right.

01:31:31.192 --> 01:31:34.072
There's something you don't wanna, some things that are between Grease and I.

01:31:34.072 --> 01:31:34.131
Yeah.

01:31:34.436 --> 01:31:34.596
Yeah.

01:31:34.851 --> 01:31:35.301
Understood.

01:31:36.112 --> 01:31:36.921
Are you guys lovers

01:31:37.402 --> 01:31:37.782
before you As lawyer?

01:31:37.822 --> 01:31:38.811
As my lawyer, he

01:31:38.811 --> 01:31:39.957
would saying, Joel, you're not Joel.

01:31:39.962 --> 01:31:39.981
Don't

01:31:39.981 --> 01:31:40.252
talk

01:31:40.252 --> 01:31:40.582
about that.

01:31:40.582 --> 01:31:40.702
Joel.

01:31:40.702 --> 01:31:41.117
Some weird like that.

01:31:41.391 --> 01:31:41.992
I've never been a couple.

01:31:42.051 --> 01:31:46.101
He's got a beautiful, uh, soon to be wife, uh, Steph.

01:31:46.131 --> 01:31:46.702
Shout step.

01:31:46.702 --> 01:31:46.942
Really?

01:31:46.942 --> 01:31:47.301
What's up?

01:31:47.362 --> 01:31:49.372
Are you, have you been a bachelor most of your life?

01:31:49.462 --> 01:31:53.511
I've been a, I've been a, a pretty much lifelong bachelor.

01:31:53.511 --> 01:31:54.862
I, so in, in

01:31:54.862 --> 01:31:55.551
Bachelor?

01:31:56.061 --> 01:31:56.181
Yeah.

01:31:56.212 --> 01:31:56.421
Or

01:31:56.426 --> 01:31:56.596
yeah.

01:31:57.117 --> 01:31:57.516
I dunno.

01:31:57.516 --> 01:31:57.537
I dunno.

01:31:58.402 --> 01:31:59.152
Bachelor, I guess.

01:31:59.152 --> 01:31:59.301
Yeah.

01:31:59.391 --> 01:31:59.716
I dunno.

01:31:59.907 --> 01:32:00.197
Yeah.

01:32:00.591 --> 01:32:01.131
Uh.

01:32:01.521 --> 01:32:04.341
There was, uh, there was one that got away in college.

01:32:04.341 --> 01:32:04.372
Okay.

01:32:04.372 --> 01:32:05.332
And I kind of kept

01:32:05.332 --> 01:32:05.721
Wow.

01:32:05.872 --> 01:32:08.242
Kept waiting to find someone that made me, and you just never really

01:32:08.362 --> 01:32:09.351
found the right,

01:32:09.351 --> 01:32:13.162
made me person for one time feel the way that she made me feel.

01:32:13.162 --> 01:32:13.492
And,

01:32:14.002 --> 01:32:14.572
which is, what

01:32:14.817 --> 01:32:15.056
can I ask?

01:32:15.471 --> 01:32:15.771
As it

01:32:15.771 --> 01:32:20.391
turns out, like for the women out there listening, what, what is that made you feel?

01:32:20.421 --> 01:32:23.601
Things that for a, I mean, you're over 40.

01:32:23.601 --> 01:32:23.692
She,

01:32:23.841 --> 01:32:24.202
yeah.

01:32:24.207 --> 01:32:25.311
Like, like, was it

01:32:25.311 --> 01:32:25.851
as of yesterday?

01:32:25.851 --> 01:32:27.082
Well, over 40, so,

01:32:27.231 --> 01:32:27.742
okay.

01:32:27.742 --> 01:32:28.072
Yeah.

01:32:28.077 --> 01:32:29.301
I'm, I'm, I'm 51.

01:32:29.362 --> 01:32:30.532
I'm the same age, basically.

01:32:30.981 --> 01:32:33.261
So, what was it, can I ask just outta curiosity?

01:32:33.292 --> 01:32:38.872
Uh, uh, I, for, for, uh, one, she's, she's amazing.

01:32:38.872 --> 01:32:39.771
She's, uh, she is amazing.

01:32:39.771 --> 01:32:40.341
I can attest

01:32:40.341 --> 01:32:40.641
to that.

01:32:40.646 --> 01:32:40.676
Yeah.

01:32:40.792 --> 01:32:41.271
She is.

01:32:41.301 --> 01:32:41.721
Uh, you wanna give

01:32:41.756 --> 01:32:42.112
her her name?

01:32:42.502 --> 01:32:43.311
Her name's Stephanie.

01:32:43.582 --> 01:32:44.152
Hey Stephanie.

01:32:44.631 --> 01:32:47.421
And she's, she's, uh, Jess thinks you're cool.

01:32:47.421 --> 01:32:47.721
Yeah.

01:32:47.782 --> 01:32:48.021
Yeah.

01:32:48.051 --> 01:32:49.011
Like, enough to marry,

01:32:49.011 --> 01:32:49.372
she's.

01:32:49.792 --> 01:32:50.631
Clever.

01:32:50.631 --> 01:32:51.801
She's funny.

01:32:51.801 --> 01:32:53.271
She's beautiful.

01:32:53.301 --> 01:32:53.841
Uh,

01:32:54.261 --> 01:32:55.192
way out of his league.

01:32:55.192 --> 01:32:55.582
She's Yeah.

01:32:55.612 --> 01:32:55.971
Right.

01:32:55.971 --> 01:32:56.962
I haven't outta my league.

01:32:56.962 --> 01:32:58.131
He has way outta his league.

01:32:58.131 --> 01:32:58.402
More

01:32:58.402 --> 01:32:59.271
outta his league.

01:32:59.662 --> 01:32:59.841
We're both

01:32:59.841 --> 01:33:00.412
humble in our

01:33:01.311 --> 01:33:02.511
relationship to some extent.

01:33:02.511 --> 01:33:06.171
Part of it is too, we, we just, um, you know, you

01:33:06.171 --> 01:33:06.742
just jive.

01:33:06.801 --> 01:33:07.462
We just jive.

01:33:07.462 --> 01:33:07.612
Yeah.

01:33:07.612 --> 01:33:07.761
There

01:33:07.761 --> 01:33:09.981
isn't like a, we, uh, isn't like a point

01:33:09.981 --> 01:33:10.341
scale.

01:33:10.341 --> 01:33:10.881
It's like a who

01:33:10.881 --> 01:33:11.752
do I fit with?

01:33:11.811 --> 01:33:12.141
Yeah.

01:33:12.591 --> 01:33:13.462
She lights me up.

01:33:13.462 --> 01:33:14.662
I feel, you know,

01:33:15.141 --> 01:33:15.322
10

01:33:15.322 --> 01:33:15.891
years younger.

01:33:15.891 --> 01:33:16.192
Yeah.

01:33:16.221 --> 01:33:17.301
I feel well.

01:33:17.301 --> 01:33:17.542
I feel.

01:33:18.367 --> 01:33:19.386
I feel smarter.

01:33:19.386 --> 01:33:20.587
I feel, you know, when I'm around her.

01:33:20.587 --> 01:33:20.737
Yeah.

01:33:20.737 --> 01:33:22.146
Feel I I just feel like this is

01:33:22.417 --> 01:33:22.567
Yeah.

01:33:22.627 --> 01:33:23.221
This is you.

01:33:23.442 --> 01:33:24.261
It elevates, I mean,

01:33:24.261 --> 01:33:25.027
that's the way you should feel

01:33:25.056 --> 01:33:27.396
It honestly, like elevates everything when I'm around her.

01:33:27.487 --> 01:33:27.636
Yeah.

01:33:27.636 --> 01:33:29.106
So, um,

01:33:29.106 --> 01:33:31.176
and you didn't find it before now, and so,

01:33:31.176 --> 01:33:32.646
well, and, and it, it, it took, you

01:33:32.646 --> 01:33:34.356
found it in college and then they came back

01:33:34.356 --> 01:33:36.006
college, but Oh, same person.

01:33:36.011 --> 01:33:37.237
I, I wasn't ready for it.

01:33:37.327 --> 01:33:38.527
And, uh, no.

01:33:38.737 --> 01:33:39.942
In the same person in the interim.

01:33:39.942 --> 01:33:40.181
Mm-hmm.

01:33:40.266 --> 01:33:46.896
She became, she, she, uh, was widowed and we got another, I don't know, we reconnected.

01:33:46.896 --> 01:33:48.756
She lives in Arizona and so she

01:33:48.756 --> 01:33:51.697
was like your crush from college that Well,

01:33:51.697 --> 01:33:51.846
we,

01:33:52.896 --> 01:33:53.046
she's the

01:33:53.046 --> 01:33:54.426
reason every other relationship

01:33:54.426 --> 01:33:56.136
she didn't quite seal the deal on.

01:33:56.141 --> 01:33:57.037
Yeah, yeah, exactly.

01:33:57.037 --> 01:34:00.127
And then she got married, maybe even had kids and stuff.

01:34:00.247 --> 01:34:00.306
Yeah.

01:34:00.306 --> 01:34:00.396
Three.

01:34:00.396 --> 01:34:02.176
But she always remembered Jess three.

01:34:02.377 --> 01:34:02.917
Three boys.

01:34:02.917 --> 01:34:03.186
Yep.

01:34:03.367 --> 01:34:03.846
Awesome.

01:34:03.936 --> 01:34:04.476
Awesome kids.

01:34:04.476 --> 01:34:04.627
Crazy.

01:34:04.627 --> 01:34:05.346
Sam and Alex.

01:34:05.556 --> 01:34:06.037
Good for you.

01:34:06.037 --> 01:34:06.367
Dude.

01:34:06.396 --> 01:34:13.237
Like my, my, actually my dad divorced my, from my mom when I was like, shit like 35.

01:34:13.266 --> 01:34:13.356
Mm-hmm.

01:34:14.106 --> 01:34:15.301
Like way after I was a grown up.

01:34:15.877 --> 01:34:16.686
Adult and stuff.

01:34:16.686 --> 01:34:29.466
And my mom had a lot of mental challenges and it was, you know, she's awesome and she's way better now and stuff, but, and then dad remarried and his new wife had three kids that are now my step siblings.

01:34:29.587 --> 01:34:29.827
Yeah.

01:34:30.037 --> 01:34:31.837
And they're so cool.

01:34:32.646 --> 01:34:32.707
Yeah.

01:34:32.707 --> 01:34:36.127
And my dad got a chance to help raise three kids.

01:34:36.367 --> 01:34:36.577
Yeah.

01:34:36.636 --> 01:34:37.447
And like

01:34:37.506 --> 01:34:44.827
in this day and age, it's kind of like, I mean, Abby and I, I don't like, she has two boys and I'm helping her raise and it's like, um, you know, it's a different time.

01:34:45.067 --> 01:34:45.396
Yeah.

01:34:45.396 --> 01:34:48.636
Know and embrace change and, and really get into,

01:34:48.667 --> 01:34:55.447
you could still have the ideal being a person be to be like a 50 year married person with a bunch of kids and way more grandkids.

01:34:56.032 --> 01:34:58.731
But that doesn't mean that everybody has to travel that route,

01:34:58.912 --> 01:34:59.032
you

01:34:59.032 --> 01:34:59.362
know?

01:34:59.452 --> 01:34:59.511
Yeah.

01:34:59.511 --> 01:35:01.671
I don't have any kids and I'm, I'm grateful that I've met Abby.

01:35:01.671 --> 01:35:01.731
Yeah.

01:35:01.731 --> 01:35:02.301
I don't have any kids

01:35:02.301 --> 01:35:02.572
either,

01:35:02.631 --> 01:35:04.431
and I'm helping, helping her as I know.

01:35:05.481 --> 01:35:06.051
Pretty sure.

01:35:08.096 --> 01:35:09.591
I'm sure they would call me by now.

01:35:10.582 --> 01:35:10.851
All right.

01:35:10.851 --> 01:35:11.421
Your story

01:35:11.421 --> 01:35:11.841
story.

01:35:12.351 --> 01:35:12.532
All right.

01:35:12.532 --> 01:35:20.362
So we were, uh, the early, earlier in the pod here, we were talking about how Joel and I worked on, uh, on, on events together.

01:35:20.421 --> 01:35:20.752
Yeah.

01:35:20.752 --> 01:35:21.891
And, uh, so I'm gonna tell a,

01:35:21.891 --> 01:35:22.912
we need to get into some of

01:35:22.912 --> 01:35:23.061
those.

01:35:23.061 --> 01:35:24.152
I'm gonna tell, tell a quick.

01:35:24.832 --> 01:35:26.476
Uh, this is, this is from, uh, an event.

01:35:26.476 --> 01:35:26.636
I'm

01:35:26.676 --> 01:35:28.011
choosing The Wiz Cal for my final.

01:35:28.551 --> 01:35:28.641
Mm-hmm.

01:35:28.881 --> 01:35:35.091
This is an event called Sonic Bloom, and uh, and we were, uh, this was one of the earlier, are

01:35:35.091 --> 01:35:36.231
you supposed to name the event

01:35:36.231 --> 01:35:36.712
years?

01:35:37.221 --> 01:35:37.881
I think I can.

01:35:37.881 --> 01:35:38.391
It's fine.

01:35:38.391 --> 01:35:42.171
So we, we were in the, you know, the fest, the festival's ongoing.

01:35:42.171 --> 01:35:43.731
It's maybe like the second day.

01:35:44.242 --> 01:35:48.832
And this, um, this gal comes into the, to the office.

01:35:48.891 --> 01:35:55.971
She had, uh, made a report to our security that her tent had, had been, had been robbed, and they took.

01:35:56.646 --> 01:35:58.537
Electronics and different stuff.

01:35:58.537 --> 01:36:13.777
But, but, uh, mostly what she was most distraught over, and this was legitimate is, is, uh, her, she was, she was there because her brother had been to multiple Sonic Blooms in the past, was a big fan.

01:36:13.806 --> 01:36:18.726
And he had, uh, I can't remember what the affliction was, but he had died.

01:36:18.756 --> 01:36:29.737
And one of his wishes, one of his dying wishes to his sister was, can you spread my ashes at, at Sonic, A Sonic Bloom show at Sonic, at Sonic Bloom at the festival,

01:36:29.796 --> 01:36:30.396
legally?

01:36:30.396 --> 01:36:30.636
No.

01:36:30.636 --> 01:36:30.966
Loved it.

01:36:30.966 --> 01:36:32.106
So, I mean, well,

01:36:32.436 --> 01:36:32.676
yeah,

01:36:32.737 --> 01:36:35.676
so she, uh, but anyway, somebody had broken into her tent.

01:36:35.766 --> 01:36:38.617
Somebody went in there and they took, took things.

01:36:38.617 --> 01:36:44.556
And among the things that they, among the things that they stole were, were her brothers, Ashleys.

01:36:46.266 --> 01:36:46.837
And so I was

01:36:46.837 --> 01:36:48.127
a part of this whole story too, like,

01:36:48.636 --> 01:36:50.082
and so watching obviously were, I was

01:36:50.542 --> 01:36:51.247
the obstacle.

01:36:51.516 --> 01:36:51.877
And then,

01:36:52.476 --> 01:36:52.627
right.

01:36:52.627 --> 01:36:53.016
So we were,

01:36:53.016 --> 01:36:53.856
and then we.

01:36:54.532 --> 01:37:03.351
We got a few other reports and it became clear that we had a, we had a, a, a bad apple that was, uh, that was nefarious for people to go

01:37:03.412 --> 01:37:04.131
Among your

01:37:04.131 --> 01:37:06.801
employees or somehow No, no festival brainer.

01:37:06.837 --> 01:37:12.412
It was just somebody else that, you know, was, was there camping with everyone else, but it was not there to, to,

01:37:12.471 --> 01:37:17.271
by the way, a food truck debt arise in 20 14, 20 15.

01:37:17.277 --> 01:37:17.296
Yeah.

01:37:17.362 --> 01:37:17.481
Yeah.

01:37:18.532 --> 01:37:18.981
Um,

01:37:18.981 --> 01:37:19.971
we were both working that, so

01:37:20.242 --> 01:37:21.122
yes, that was crazy.

01:37:21.122 --> 01:37:26.721
We've done every arise, we had to be available from like 7:00 AM until two 3:00 AM.

01:37:27.442 --> 01:37:28.087
Or something like that.

01:37:28.087 --> 01:37:28.527
Sounds about right.

01:37:28.551 --> 01:37:30.502
Like we were supposed to, we were slave

01:37:30.591 --> 01:37:31.162
drivers back then.

01:37:31.221 --> 01:37:31.582
Oh.

01:37:31.582 --> 01:37:33.381
For business for those hours.

01:37:33.381 --> 01:37:37.252
And it was, or maybe it was 9:00 AM until 3:00 AM or something.

01:37:37.252 --> 01:37:37.792
It was silly.

01:37:38.572 --> 01:37:39.771
Um, but anyway, keep going.

01:37:39.891 --> 01:37:47.181
So we, uh, and, and we got a few other reports, security, you know, so there was somebody that was out there like going, they were, they were, they came

01:37:47.181 --> 01:37:48.351
there to steal,

01:37:48.351 --> 01:37:50.152
not to seize music.

01:37:50.152 --> 01:37:50.452
Yep.

01:37:50.481 --> 01:37:50.662
Yep.

01:37:50.721 --> 01:37:51.141
Not to,

01:37:51.502 --> 01:37:55.311
was it the same guy that was like doing angel dust too?

01:37:56.271 --> 01:37:57.442
I don't know about that part of it,

01:37:57.801 --> 01:37:58.011
no.

01:37:58.761 --> 01:37:58.912
Okay.

01:37:58.912 --> 01:37:59.931
So, uh, we

01:37:59.931 --> 01:38:00.742
have another, I don't think so.

01:38:00.742 --> 01:38:03.622
We have an angel dust story, but, but same weekend.

01:38:03.862 --> 01:38:04.282
Uh, maybe a

01:38:04.282 --> 01:38:04.792
different guy.

01:38:05.002 --> 01:38:09.202
So, you know, we've got security on the lookout and.

01:38:10.146 --> 01:38:16.266
And they got, had gotten a report, somebody came to'em and said, Hey, we just caught this person, uh, in our tent.

01:38:16.327 --> 01:38:17.287
And we were like, Hey, what are you?

01:38:17.292 --> 01:38:19.417
Oh, you know, we, we, we were coming back to our campsite.

01:38:19.686 --> 01:38:21.546
We saw a person in our tent, we're like, what are you doing?

01:38:21.546 --> 01:38:28.417
And then we followed him and he went to this car and got in this car and started, you know, moving his car in the parking lot.

01:38:28.867 --> 01:38:31.087
And they gave us a de descrip description of the car.

01:38:31.087 --> 01:38:37.596
So we were, uh, we were able to, to kind of, security's really good at this stuff.

01:38:37.596 --> 01:38:40.296
They, uh, you know, figured out they found him.

01:38:40.537 --> 01:38:42.426
And then there was a little bit of a chase.

01:38:42.726 --> 01:38:42.877
Yeah.

01:38:42.877 --> 01:38:47.737
You, you give, you give the security team a, a, a mission and they're like, hounds ready to pounds.

01:38:47.737 --> 01:38:48.606
Like they're on it.

01:38:48.606 --> 01:38:49.657
Like that's what they wait for.

01:38:49.657 --> 01:38:51.516
Now I'm just like, checking wristbands, but they're like, whoa.

01:38:52.492 --> 01:38:53.061
Something real.

01:38:53.152 --> 01:38:53.662
Oh, cool.

01:38:53.787 --> 01:38:54.077
Yeah.

01:38:55.131 --> 01:39:02.782
So, um, anyway, they, they end up finding the guy, uh, there's a bit of a chase, but we, we get him, get him, get him cornered.

01:39:02.811 --> 01:39:02.992
You're

01:39:02.992 --> 01:39:03.891
like there with them.

01:39:03.891 --> 01:39:05.032
Get him out the, yeah, yeah.

01:39:05.032 --> 01:39:05.271
No.

01:39:05.481 --> 01:39:05.811
Okay.

01:39:05.872 --> 01:39:06.981
So you're there on site?

01:39:06.981 --> 01:39:07.282
Yeah.

01:39:07.282 --> 01:39:08.032
Just this is on site

01:39:08.457 --> 01:39:09.652
is the enabler part.

01:39:09.652 --> 01:39:11.212
Goes all the way to like the ground.

01:39:11.931 --> 01:39:12.202
This is the whole thing.

01:39:12.202 --> 01:39:13.431
This is like high level festival.

01:39:13.761 --> 01:39:14.197
Like we're all involved.

01:39:14.197 --> 01:39:14.277
Yeah.

01:39:14.277 --> 01:39:14.841
All the partners are

01:39:14.841 --> 01:39:15.412
there

01:39:15.412 --> 01:39:15.561
and

01:39:15.561 --> 01:39:15.891
the

01:39:15.896 --> 01:39:16.077
Yeah.

01:39:16.077 --> 01:39:16.356
It's

01:39:16.356 --> 01:39:17.721
like, yeah, we're executing this thing.

01:39:17.726 --> 01:39:17.957
Yeah.

01:39:17.987 --> 01:39:20.481
It's, this is like, oh shit, there's something serious going on.

01:39:20.992 --> 01:39:21.591
Right.

01:39:21.591 --> 01:39:24.771
And, and you know, I, I'm also the liaison with the local sheriff's office.

01:39:24.771 --> 01:39:25.101
Sure.

01:39:25.101 --> 01:39:26.152
And so they're with us too.

01:39:26.152 --> 01:39:27.981
They're part of this operation.

01:39:28.462 --> 01:39:39.532
And so we get'em there and they, they, uh, you know, they, they, the, the sheriffs detain him and then we're doing a, an inventory of, uh, of, of what he's got in his car, what he had been,

01:39:39.591 --> 01:39:40.462
which is quite a bit,

01:39:40.521 --> 01:39:42.381
quite a bit of different stuff, you know, so we can get it.

01:39:42.431 --> 01:39:45.641
Yeah, get it back to get it back to lots of random shit tools.

01:39:45.646 --> 01:39:48.492
Lot get back to its rightful owners in, in one of the, uh,

01:39:48.671 --> 01:39:49.721
how do you fight these people?

01:39:49.721 --> 01:39:50.112
Right?

01:39:50.171 --> 01:39:50.591
Like who

01:39:50.591 --> 01:39:54.112
does Well a lot of'em have come to us and said, Hey, somebody stole, stole

01:39:54.112 --> 01:39:54.912
this festival.

01:39:54.912 --> 01:39:58.362
Goes report more often than us figuring it out.

01:39:58.391 --> 01:39:58.631
Yeah.

01:39:58.631 --> 01:40:03.192
We make, we make, make a report community, we take it seriously.

01:40:03.192 --> 01:40:03.431
So.

01:40:03.462 --> 01:40:03.612
Yeah.

01:40:03.612 --> 01:40:05.832
And you probably did announcements on the stage even like

01:40:05.832 --> 01:40:07.181
No, we definitely did not announce

01:40:08.021 --> 01:40:08.112
this.

01:40:08.112 --> 01:40:11.322
Hey, somebody will steal your shit if you come to this festival next year.

01:40:11.622 --> 01:40:12.072
Just kidding.

01:40:12.252 --> 01:40:12.551
No,

01:40:12.641 --> 01:40:20.171
but in this one thing we couldn't find were this, this girl's dead brother's ashes.

01:40:20.202 --> 01:40:20.712
Oh shit.

01:40:21.131 --> 01:40:21.462
Yeah.

01:40:21.462 --> 01:40:35.891
And we, we finally though, we came across the fanny pack that had a bunch of, of small bills, you know, like tens and fives and twenties, and then a bunch of little tiny dime bags.

01:40:36.521 --> 01:40:38.841
Little, you know, little little bags, little baggie.

01:40:39.681 --> 01:40:40.641
Like powder baggies,

01:40:40.641 --> 01:40:47.572
like, and as it burned out, what this guy had done is he thought those ashes were drugs or didn't care or whatever, something.

01:40:47.752 --> 01:40:48.412
And he, but it was

01:40:48.412 --> 01:40:48.921
worth putting

01:40:48.921 --> 01:40:49.011
in

01:40:49.011 --> 01:40:52.311
a little baggies if it was worth putting in that he broke, he broke up the brother's ashes.

01:40:52.372 --> 01:40:52.942
Oh, shit.

01:40:53.032 --> 01:40:55.492
And was selling them off.

01:40:55.492 --> 01:40:57.091
People were snoring them as, as what?

01:40:57.091 --> 01:40:57.742
As whatever.

01:40:58.311 --> 01:40:59.481
I don't know what he was saying.

01:40:59.481 --> 01:41:02.266
There were like mushrooms, like cocaine, some type of powder.

01:41:02.266 --> 01:41:04.612
I would say Molly or something that's powdered, I guess.

01:41:04.667 --> 01:41:05.146
I guess, you know.

01:41:05.146 --> 01:41:05.266
Yeah.

01:41:05.266 --> 01:41:06.202
Guess everything.

01:41:06.202 --> 01:41:06.771
It's gotta be pretty

01:41:06.771 --> 01:41:07.942
gray though, right?

01:41:07.942 --> 01:41:08.002
Yeah.

01:41:08.002 --> 01:41:08.301
Like,

01:41:09.231 --> 01:41:10.341
it was not

01:41:10.942 --> 01:41:11.572
okay.

01:41:12.921 --> 01:41:15.322
So, I mean, it was a bummer, but

01:41:15.322 --> 01:41:21.381
I mean, when I die, I want my ashes to be sniffed mixed with mushrooms and cocaine.

01:41:22.011 --> 01:41:24.921
So it was a bummer that, that, that the ashes were stolen.

01:41:24.981 --> 01:41:29.841
But no comment to the extent that, uh, this guy's dying.

01:41:29.841 --> 01:41:33.681
Wish that was to have his ashes, ashes spread at son bloom.

01:41:34.777 --> 01:41:36.561
Wish totally were Yeah, yeah, yeah.

01:41:36.662 --> 01:41:37.082
It happened.

01:41:37.087 --> 01:41:37.327
Yeah.

01:41:37.327 --> 01:41:38.707
It's actually funny, this story.

01:41:38.737 --> 01:41:39.247
This story.

01:41:39.247 --> 01:41:40.837
We, we were at, uh, what was it?

01:41:40.837 --> 01:41:44.016
Uh, slice, um, um, uh, sliced

01:41:44.016 --> 01:41:44.646
pizza there.

01:41:44.707 --> 01:41:44.976
Yeah.

01:41:45.306 --> 01:41:46.087
Oh, their underground

01:41:46.087 --> 01:41:46.207
space.

01:41:46.207 --> 01:41:46.747
Their undergrad.

01:41:46.747 --> 01:41:46.867
Yeah.

01:41:46.867 --> 01:41:47.527
What is the, or whatever.

01:41:47.527 --> 01:41:47.796
I don't

01:41:47.796 --> 01:41:48.157
know.

01:41:48.606 --> 01:41:49.207
We, we

01:41:49.207 --> 01:41:49.356
can

01:41:49.356 --> 01:41:49.896
figure it out.

01:41:50.256 --> 01:41:50.766
Anyways.

01:41:50.796 --> 01:41:53.646
Uh, the slice, um, slice, uh, the

01:41:53.646 --> 01:41:54.186
cool spot.

01:41:54.186 --> 01:41:55.596
Next slice Easy, or something like that.

01:41:55.596 --> 01:41:56.556
Makes it speak easy.

01:41:57.697 --> 01:41:58.356
So you shared

01:41:58.356 --> 01:41:58.926
this story.

01:41:58.926 --> 01:41:59.556
Speak cheesy.

01:41:59.556 --> 01:42:00.282
Speak cheesy what?

01:42:00.282 --> 01:42:00.521
Cheesy.

01:42:00.527 --> 01:42:01.506
That's a pretty good story.

01:42:01.596 --> 01:42:02.497
Shout out to the slicer.

01:42:02.737 --> 01:42:10.686
Jess got up on stage and there was a comedy, like an open comedy mic, and he told this story and everyone's like, what the fuck is this guy getting to?

01:42:10.686 --> 01:42:11.976
And then finally it landed the punch.

01:42:12.787 --> 01:42:13.417
It landed.

01:42:13.896 --> 01:42:14.106
Yeah.

01:42:14.106 --> 01:42:14.827
They're like, okay, that

01:42:14.886 --> 01:42:15.577
you did a good job.

01:42:15.577 --> 01:42:15.817
That's a

01:42:15.817 --> 01:42:16.716
pretty good story.

01:42:16.721 --> 01:42:17.061
That's

01:42:17.061 --> 01:42:17.301
a pretty good story.

01:42:17.407 --> 01:42:20.226
So it goes from an extreme story into a comedy story.

01:42:20.226 --> 01:42:21.462
Well, was she, it depends on how you landed.

01:42:21.462 --> 01:42:21.742
It was

01:42:21.742 --> 01:42:23.197
like satisfied with that answer.

01:42:23.886 --> 01:42:24.037
No.

01:42:24.037 --> 01:42:24.846
Uh, I'm

01:42:24.846 --> 01:42:25.447
sure not really.

01:42:25.506 --> 01:42:27.337
I don't think it's what she had envisioned.

01:42:27.337 --> 01:42:29.856
Did you get a few of those baggie of ashes for her?

01:42:29.917 --> 01:42:30.667
We did, yes.

01:42:31.027 --> 01:42:31.176
Yeah.

01:42:31.537 --> 01:42:33.577
So now we returned everything we could together, you know,

01:42:33.877 --> 01:42:35.106
I mean, she could just go,

01:42:35.617 --> 01:42:36.726
it was a weird conversation.

01:42:36.966 --> 01:42:37.386
But take

01:42:37.386 --> 01:42:37.987
those days

01:42:37.987 --> 01:42:38.287
out.

01:42:38.317 --> 01:42:40.777
Don't buy drugs from strangers at festivals.

01:42:40.777 --> 01:42:42.606
Kids take your own drugs.

01:42:43.327 --> 01:42:44.556
Don't do drugs.

01:42:44.827 --> 01:42:46.926
But if you're going do drugs, take your own drugs.

01:42:46.926 --> 01:42:49.027
Well, if you're gonna drugs, yeah.

01:42:49.027 --> 01:42:49.862
Test them for fentanyl.

01:42:50.226 --> 01:42:50.317
Yes.

01:42:50.827 --> 01:42:52.777
Like get, there's test kits.

01:42:52.806 --> 01:42:56.256
Like that's the easiest thing in the world is get some fentanyl test kits so you don't die.

01:42:56.256 --> 01:42:56.886
Well, those strips.

01:42:56.976 --> 01:43:00.127
And because that takes the recreation out of recreational drugs real fast.

01:43:00.131 --> 01:43:00.192
Fast.

01:43:00.192 --> 01:43:03.431
We should come up with like a bone test kit to make sure it's not a ashes.

01:43:05.646 --> 01:43:05.676
Uh,

01:43:06.396 --> 01:43:06.726
I don't know.

01:43:06.726 --> 01:43:07.027
Hopefully

01:43:07.027 --> 01:43:07.867
this is kind of a,

01:43:07.957 --> 01:43:10.311
I don't know, talk about that necessarily, but it

01:43:10.311 --> 01:43:10.872
was super common, but,

01:43:10.926 --> 01:43:11.106
all right.

01:43:11.106 --> 01:43:11.617
Your story.

01:43:11.617 --> 01:43:12.006
What's up?

01:43:13.356 --> 01:43:17.226
So I'm gonna go music, I guess.

01:43:17.226 --> 01:43:19.146
'cause it feels like we're in that space.

01:43:19.567 --> 01:43:21.817
Ava, I haven't told the three 11 concert story.

01:43:21.817 --> 01:43:22.117
Have I?

01:43:22.747 --> 01:43:23.497
Ooh, three 11.

01:43:23.497 --> 01:43:24.247
Good Nebraska band?

01:43:24.907 --> 01:43:25.356
What's that?

01:43:25.596 --> 01:43:26.167
I don't think so.

01:43:26.171 --> 01:43:26.351
Okay.

01:43:27.216 --> 01:43:35.287
So Jill and I went to a three 11 concert with, uh, with Lane Everett and his,

01:43:35.766 --> 01:43:36.367
how do I know that

01:43:36.367 --> 01:43:36.457
name?

01:43:36.457 --> 01:43:37.327
Wife at the time?

01:43:37.327 --> 01:43:38.886
He's one of the Everett family.

01:43:38.886 --> 01:43:40.596
Like Everett Family of real estate.

01:43:40.596 --> 01:43:41.737
He was my realtor.

01:43:42.396 --> 01:43:45.306
Um, was it his wife?

01:43:45.337 --> 01:43:46.117
Maybe it was a buddy.

01:43:46.686 --> 01:43:47.256
Was it him?

01:43:47.497 --> 01:43:48.096
I don't even know.

01:43:48.502 --> 01:43:50.032
I drink whiskey all night.

01:43:50.362 --> 01:43:52.131
Anyway, we went to the three 11 concert.

01:43:52.221 --> 01:43:53.061
I think it was late.

01:43:53.181 --> 01:43:53.931
It doesn't matter.

01:43:54.532 --> 01:43:58.072
So at this show it's at at Red Rocks.

01:43:58.252 --> 01:43:59.481
Mm-hmm.

01:43:59.542 --> 01:44:11.692
And at this show, um, so I'm noticing this like physical interaction developing above us, but I don't really notice it.

01:44:11.692 --> 01:44:13.252
And then it happens and stuff.

01:44:13.822 --> 01:44:21.742
Long story short, this like crazy person attacks another person that was probably like talking to his girlfriend or something stupid.

01:44:21.981 --> 01:44:32.481
We're on the side, on the edges, you know, when what people that show up late get to be at Red Rocks and ultimately this, the, the aggressor.

01:44:32.481 --> 01:44:35.992
We'll just say the aggressor and the victim in this circumstance.

01:44:35.992 --> 01:44:37.252
And me, I'm the hero.

01:44:38.931 --> 01:44:40.886
So the aggressor names, we'll call you Superman.

01:44:41.136 --> 01:44:41.497
Story names.

01:44:41.631 --> 01:44:44.271
Yeah, probably, um, the aggressor.

01:44:45.322 --> 01:44:50.572
Pushes the victim off of this eight foot wall onto Oh, one of like

01:44:50.572 --> 01:44:51.471
the sidewalls with the

01:44:51.471 --> 01:44:51.981
trees?

01:44:52.042 --> 01:44:52.532
Yeah, yeah,

01:44:52.532 --> 01:44:52.886
yeah, yeah.

01:44:52.891 --> 01:44:53.091
Okay.

01:44:53.091 --> 01:44:53.601
Exactly.

01:44:53.631 --> 01:44:53.872
Okay.

01:44:53.872 --> 01:44:54.921
Not just on the stairs?

01:44:54.952 --> 01:44:56.421
No, not just on the stairs.

01:44:56.662 --> 01:44:59.902
All, he pushes them right off that wall and he falls on these two girls.

01:44:59.931 --> 01:45:02.542
'cause Jill and I are in the front of it, like we got the good spot.

01:45:02.601 --> 01:45:02.872
Sure.

01:45:02.931 --> 01:45:05.212
But these two girls are behind us, or three girls.

01:45:05.931 --> 01:45:14.301
And this dude like literally falls on top of these girls and this young black gal is like hurt kind of and stuff.

01:45:14.301 --> 01:45:26.332
And so I like help her up and stuff and whatever, and I, and I go down to the security right away and I tell him like, Hey, there's this dude up there that's like totally not safe.

01:45:26.511 --> 01:45:26.782
Sure

01:45:26.841 --> 01:45:28.192
you need to send somebody up.

01:45:28.942 --> 01:45:31.612
And they, they're like, okay, whatever.

01:45:32.032 --> 01:45:32.572
We don't care.

01:45:32.572 --> 01:45:33.681
We're red rocks, you know?

01:45:34.372 --> 01:45:37.131
So I go back upstairs.

01:45:37.926 --> 01:45:50.346
And on my way back up, I see the aggressor dude, that he's on this level and, and the, the, the victim, maybe he was a, maybe he was the asshole, I don't know.

01:45:50.676 --> 01:46:00.667
But the victim is down here and the aggressor runs down the stairs with a cocked fist and punches the victim and knocks him down a whole flight of stairs.

01:46:00.846 --> 01:46:01.327
Oh, shit.

01:46:02.077 --> 01:46:10.631
Um, and in doing so, the aggressor like falls down on the, the platform area on the side stairs where, where I'm going.

01:46:10.631 --> 01:46:10.992
Mm-hmm.

01:46:11.077 --> 01:46:15.457
Like me and Jill are right there, my wife and these other two people.

01:46:16.447 --> 01:46:23.587
And so I'm, I'm like, this guy is a fucking terrible person.

01:46:23.587 --> 01:46:24.787
I need to stop him.

01:46:25.356 --> 01:46:33.006
And so I like, like he, oh, and in the, in the punching and whatever act of knocking this guy on the stairs, he falls down onto all fours.

01:46:33.667 --> 01:46:39.186
So I jump on top of him and, and ride him like he's a Buck Bull.

01:46:39.337 --> 01:46:39.426
Mm-hmm.

01:46:39.646 --> 01:46:41.947
And he's trying to stand up, but he's big.

01:46:41.947 --> 01:46:42.171
He's like,

01:46:42.181 --> 01:46:43.087
and you're big too.

01:46:43.146 --> 01:46:43.356
So I'm,

01:46:43.716 --> 01:46:44.256
well, I'm six.

01:46:44.256 --> 01:46:45.681
No one's gonna like really stand with

01:46:45.681 --> 01:46:46.002
you on him.

01:46:46.002 --> 01:46:47.046
I'm 6 2, 180.

01:46:47.046 --> 01:46:47.617
I'm small.

01:46:47.617 --> 01:46:48.846
I could not stand up with you on me.

01:46:48.877 --> 01:46:49.356
No.

01:46:49.356 --> 01:46:52.027
But he's 6 3 2 40.

01:46:52.686 --> 01:46:53.976
He's way bigger.

01:46:53.981 --> 01:46:54.322
Big mow

01:46:54.367 --> 01:46:57.337
and way ba way fatter and way bigger.

01:46:57.337 --> 01:46:58.417
And just way bigger.

01:46:58.417 --> 01:47:00.277
And probably like angry drunk at that point.

01:47:00.337 --> 01:47:00.877
Yes.

01:47:01.356 --> 01:47:05.377
I don't know what was wrong with him, but he did not like me being on top of him.

01:47:05.442 --> 01:47:05.561
I

01:47:05.561 --> 01:47:05.801
wouldn't either.

01:47:05.806 --> 01:47:13.596
And like when he would like lift his arm up, I would like push his arm out from a, and I'm drunk too, you know, but I'm like stopping him from getting up.

01:47:13.806 --> 01:47:13.926
Sure.

01:47:13.926 --> 01:47:18.096
And like when I knocked his arm out, he would like, his face would plunge into the ground and stuff.

01:47:18.606 --> 01:47:19.537
And he's trying to get up.

01:47:19.567 --> 01:47:20.436
He's so angry.

01:47:20.827 --> 01:47:31.476
And like eventually I like jump off and the security's there and they like take him out and then send him away.

01:47:33.021 --> 01:47:35.332
Like, you're not welcome at this concert.

01:47:35.332 --> 01:47:37.912
And I was like, you need to arrest him.

01:47:37.912 --> 01:47:49.551
He like tried to kill somebody and he might've killed me, except for I'm just lucky enough, it's stupid enough to keep him from actually getting up and beating me up before the cops got there.

01:47:49.612 --> 01:47:51.471
Well, you also jumped into the fight though,

01:47:51.952 --> 01:47:52.101
right?

01:47:52.101 --> 01:47:53.362
That's what my wife argues.

01:47:53.362 --> 01:47:54.981
She's like, why would you get into that?

01:47:54.981 --> 01:47:55.341
Like, what

01:47:55.341 --> 01:47:55.667
was the purpose?

01:47:55.667 --> 01:47:56.692
Would, I would get into that too.

01:47:56.692 --> 01:47:59.872
I'm u I'm usually the kind of guy to jump in on something like that, you know,

01:47:59.902 --> 01:48:04.671
as you describe it vividly and I'm picturing it, I wanna put a soundtrack to it.

01:48:04.702 --> 01:48:10.311
Do you happen to remember what three 11 song was being played while this was happening?

01:48:10.582 --> 01:48:11.962
I think you should pick one,

01:48:13.551 --> 01:48:14.301
like Freak Out.

01:48:14.362 --> 01:48:15.082
Do you remember?

01:48:15.082 --> 01:48:19.252
What are name 3, 3 11 songs other than the, the popular one?

01:48:20.181 --> 01:48:21.141
I don't even know.

01:48:21.502 --> 01:48:21.652
Oh,

01:48:21.652 --> 01:48:22.792
I like their music.

01:48:22.792 --> 01:48:24.051
Like they're actually pretty cool.

01:48:24.141 --> 01:48:24.742
Yeah, I don't,

01:48:24.742 --> 01:48:27.801
well, music is one of their, that's the name of one of their earliest

01:48:27.801 --> 01:48:27.952
album.

01:48:27.952 --> 01:48:28.671
Lay that in here.

01:48:28.731 --> 01:48:29.061
They're still in

01:48:29.061 --> 01:48:29.511
Nebraska.

01:48:29.511 --> 01:48:30.801
If we had like a really like.

01:48:31.582 --> 01:48:39.082
If Ava didn't have like a 18 load credit and plus a job at iHeart, well you have to go to dinner too.

01:48:39.591 --> 01:48:45.261
Then she could find like that thing and lay that music in on the end of this podcast and it would be like a perfect close,

01:48:45.471 --> 01:48:45.771
I think.

01:48:45.771 --> 01:48:46.556
But what was the song though?

01:48:46.716 --> 01:48:47.572
I think it would be Freak Out.

01:48:47.572 --> 01:48:47.931
That's what it,

01:48:47.962 --> 01:48:48.652
I have no idea.

01:48:49.162 --> 01:48:49.641
Freak Out.

01:48:49.731 --> 01:48:50.242
I don't know that song

01:48:50.301 --> 01:48:50.542
Freak.

01:48:50.542 --> 01:48:51.796
I was focused, dude, it's

01:48:51.796 --> 01:48:52.101
off the record

01:48:52.101 --> 01:48:52.282
music.

01:48:52.282 --> 01:48:59.391
I was like focused on not getting beat up by this fucking crazy asshole like, but I couldn't.

01:49:00.367 --> 01:49:02.947
That's, I couldn't let him do that.

01:49:03.516 --> 01:49:03.756
Okay.

01:49:03.756 --> 01:49:04.296
So now how

01:49:04.296 --> 01:49:04.476
do we

01:49:04.476 --> 01:49:06.306
decide on who's the craziest story?

01:49:06.396 --> 01:49:06.997
Ava votes.

01:49:07.176 --> 01:49:07.777
Ava votes.

01:49:07.777 --> 01:49:07.822
It's your vote.

01:49:07.827 --> 01:49:08.197
Ava.

01:49:09.787 --> 01:49:10.117
All right.

01:49:10.117 --> 01:49:11.136
We got Ava voting.

01:49:11.256 --> 01:49:14.827
She's, I like, I like the sell you soul a say too,

01:49:15.811 --> 01:49:17.742
Joel, you won.

01:49:17.931 --> 01:49:18.421
Alright.

01:49:18.612 --> 01:49:19.101
This worked.

01:49:19.476 --> 01:49:20.556
I didn't think I would win.

01:49:20.587 --> 01:49:22.627
Yeah, dude, that's pretty crazy.

01:49:22.627 --> 01:49:23.346
I dunno.

01:49:23.351 --> 01:49:25.837
I couldn't, I couldn't, it, I couldn't sign that document.

01:49:26.886 --> 01:49:29.377
A lot of people turned me down if,'cause I, I've

01:49:29.377 --> 01:49:30.247
seen what, I was

01:49:30.247 --> 01:49:30.787
the only

01:49:30.787 --> 01:49:31.777
person to sign it.

01:49:31.777 --> 01:49:31.926
Right.

01:49:31.926 --> 01:49:34.627
I had good, I had good moulage, good horns.

01:49:34.627 --> 01:49:35.256
Good Make, it

01:49:35.256 --> 01:49:35.886
was like a full

01:49:35.917 --> 01:49:36.487
lawyer.

01:49:36.487 --> 01:49:36.542
I was.

01:49:36.622 --> 01:49:38.436
I I, okay, so I have a question for you.

01:49:38.582 --> 01:49:40.356
I I did, we were writing it in blood.

01:49:40.537 --> 01:49:40.987
Yeah.

01:49:41.046 --> 01:49:43.657
I feel like one of the, and he had like a, he had like a feather.

01:49:43.926 --> 01:49:44.287
I feel

01:49:44.287 --> 01:49:44.466
like pen,

01:49:45.037 --> 01:49:46.056
like a real feather.

01:49:46.567 --> 01:49:46.716
Will

01:49:46.747 --> 01:49:50.346
Jess, I feel like one of the times I've seen you out and about in the last.

01:49:50.737 --> 01:49:52.686
12 years since we first got acquainted.

01:49:52.686 --> 01:49:52.747
Yeah.

01:49:52.747 --> 01:49:55.627
Was as maybe that character.

01:49:55.657 --> 01:49:56.287
That's possible.

01:49:56.346 --> 01:50:00.396
I've got a comes out every once in a while,

01:50:01.806 --> 01:50:02.527
so

01:50:02.587 --> 01:50:04.296
I've got business cards.

01:50:04.296 --> 01:50:04.686
I've got,

01:50:04.686 --> 01:50:05.587
it was a whole thing.

01:50:05.587 --> 01:50:11.766
And like Yeah, there's a, this is like before, like, literally, like I was saying, he came outta the bathroom and was like, oh, hey Joel, you want to?

01:50:11.917 --> 01:50:12.966
And I was like, absolutely.

01:50:12.966 --> 01:50:13.386
Let's do this.

01:50:13.386 --> 01:50:13.686
Hey Joel.

01:50:13.686 --> 01:50:13.896
All right.

01:50:13.896 --> 01:50:16.296
And then the rest of the night, like it was the best Phish show too.

01:50:16.296 --> 01:50:16.567
Holy shit.

01:50:16.567 --> 01:50:17.902
Do you think we should like Phish show,

01:50:18.096 --> 01:50:18.277
try

01:50:18.277 --> 01:50:19.417
to sign a deal to get

01:50:19.417 --> 01:50:21.157
local, think tank to be more popular?

01:50:21.157 --> 01:50:21.396
Or

01:50:21.726 --> 01:50:22.117
covo

01:50:22.207 --> 01:50:22.867
the podcast?

01:50:22.872 --> 01:50:23.021
No.

01:50:23.021 --> 01:50:23.421
Yeah, yeah,

01:50:23.421 --> 01:50:23.662
yeah.

01:50:24.037 --> 01:50:27.846
No, I don't think you're, I don't think you're an anti antichrist or anything like that.

01:50:28.117 --> 01:50:28.296
No.

01:50:28.296 --> 01:50:29.197
He is not an antichrist.

01:50:29.197 --> 01:50:30.822
He's just the, it's just a devil's,

01:50:30.851 --> 01:50:31.896
it's a lawyer for the devil.

01:50:32.106 --> 01:50:32.947
It's Halloween.

01:50:32.947 --> 01:50:33.817
Anything goes devil.

01:50:33.817 --> 01:50:34.447
Yeah, dude.

01:50:34.537 --> 01:50:37.777
I mean it, you might be right, you might be coming out right before Halloween actually.

01:50:37.896 --> 01:50:38.226
Yeah.

01:50:38.226 --> 01:50:38.737
I mean, it's fun.

01:50:38.737 --> 01:50:40.537
If, if, woo.

01:50:43.962 --> 01:50:44.181
Are

01:50:44.181 --> 01:50:44.381
we done?

01:50:46.256 --> 01:50:46.796
Might as well be.

01:50:46.796 --> 01:50:48.176
Are we done?

01:50:48.176 --> 01:50:48.186
I

01:50:48.186 --> 01:50:48.216
think we're done.

01:50:48.627 --> 01:50:49.287
Alright.

01:50:49.436 --> 01:50:49.737
Thanks

01:50:49.737 --> 01:50:49.976
everybody.

01:50:49.976 --> 01:50:50.817
Until phase two.

01:50:50.846 --> 01:50:51.207
Yep.

01:50:51.506 --> 01:50:52.497
Uh, episode two.

01:50:52.737 --> 01:50:53.756
Thank you so much for having us on

01:50:53.756 --> 01:50:54.476
solos though.

01:50:54.476 --> 01:50:55.737
We appreciate you guys for listening and I

01:50:55.737 --> 01:50:56.067
promise

01:50:56.067 --> 01:50:56.667
we'll get drunk

01:50:56.667 --> 01:50:57.056
anyway

01:50:57.056 --> 01:50:57.117
for,

01:50:57.596 --> 01:50:58.077
it'll be fine.

01:50:58.197 --> 01:50:58.556
Um,

01:50:59.186 --> 01:50:59.337
yeah.

01:50:59.367 --> 01:50:59.636
Yeah.

01:50:59.697 --> 01:51:00.806
At least Kurt's not sweating anymore.

01:51:00.806 --> 01:51:01.046
Be safe.

01:51:01.226 --> 01:51:02.096
I'm not sweating anymore.

01:51:02.096 --> 01:51:02.546
That's nice.

01:51:03.117 --> 01:51:03.506
Guys's speed.

01:51:03.837 --> 01:51:04.106
Thank you.

01:51:04.106 --> 01:51:04.556
Thanks everybody.

01:51:04.827 --> 01:51:05.096
Yeah.

01:51:05.127 --> 01:51:05.487
Cheers.