Transcript
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In this episode of the Loco Experience Podcast, I reconnected with Clint Jesperson, the founder of Purpose-Driven Wealth with Thrivent Financial.
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Clint was my guest on episode 67 of the Loco Experience way back in June of 2022, and it was great to have him back in the studio.
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When I left the financial planning industry back in 2017, it was Clint and his team, to whom I trusted my small book of business.
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He's a natural author craft and has worked through some very complex cases.
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Okay.
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We started by enjoying some Noah's Mill bourbon and delved into tasting notes, appreciating its rich and traditional flavor.
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Clint shared some recent reflections on the importance of voluntary and involuntary suffering for personal growth and how cultivating integrity and compassion can set humans apart from ai.
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We also touched on Clint's use of therapeutic psychedelics like ketamine to enhance neuroplasticity and aid and trauma healing, and what is the good life that everyone is seeking, emphasizing the balance between provision, contentment, and enjoyment.
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We also explored the general topic of trust, and especially the growing societal distrust of wealth and the need for visionary leaders who can instill hope and integrity, especially in business, but also media education and government.
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In the latter portions of the conversation, Clint became the first to sample our infinity bottle, a mix of all the distilled spirits that have been tasted on the show in recent months, roughly two parts tequila, two parts bourbon, and one part rye whiskey.
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Yum.
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Finally, Clint looks forward to potential future podcast appearances to dive deeper into specific topics, and we put in a shot out.
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What do you wanna know more about?
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Clint is a philosopher and a futurist, and one of the smartest cats I know.
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So please enjoy as I did my most recent conversation with Clint Jesperson.
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Welcome back to the Loco Experience Podcast.
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I'm here with my friend Clint Jasperson.
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He is the founder of Purpose Driven Wealth with Thrivent Financial and also, um, the person to whom I transferred my clients to when I left the industry.
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Thank you Clint.
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Mm-hmm.
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Um, and we were drinking, uh, Noah's Mill Bourbon.
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It's delicious.
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It is delicious.
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Um, would you like to, uh, like share any, you can, you can just swing that thingy out.
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I told you.
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Oh, swing.
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Oh, when I'm, when I move.
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Okay.
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Got it.
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Yeah, you can just swing it out then.
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Just bring it back.
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Okay.
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Nice.
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I mean, I get it.
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I lot more been here a lot more than have Yeah, you're a little
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bit, uh, more experienced.
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So we're gonna, we're gonna
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do, so this, we learned recently a weed ram, uh, from Ryan Wallace.
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I was having time with him, actually.
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We were talking about weed rams.
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Um, and, uh, so like when you just do a little taster, just enough to get your tongue wet a few times, that's a, a weed ram of bourbon.
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I've got a little bit more than a weed ram, but it's still just you do, I I
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over pour you a tiny bit, but Yeah.
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Just we'll say that was an accident on Kurt's behalf.
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Yeah.
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Even though it might have been, uh,
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a little bit more intentional.
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Yeah.
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You know, loosened the tongue.
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Oh, and I was going to, oh, so tasting notes.
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Let's start with that.
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Tasting notes on the Noah's Mill.
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Thank you Ben Holtz, uh, for the birthday gift.
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This was a gift from Ben.
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Yeah.
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Thank you Ben.
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So look, really nice guy.
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I got to meet him.
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Local Tank didn't even buy this bottle.
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Usually local think tank buys the bottles, or some of our guests bring bottles for future guest reference.
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Hmm.
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Okay.
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Good to know you.
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You could've done that.
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I'll, I'll send you my thank you gift in the mail.
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Okay.
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Smells good.
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So what's it remind you of?
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Uh, I know you're not an avid bourbon drinker, but you said warming the first sip.
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Yeah, I was warming.
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Um, there's something sweeter there.
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Maybe caramel, vanilla, I don't know.
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Something sweeter like those types of flavors.
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Yeah.
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I'm not great at this kind of thing.
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This
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would be, I would say a very traditional bourbon, like, just kinda like the Odell IPA is like the classic IPA that everybody has'cause it tastes just like an IPAI spoke to.
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Same with this.
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It's delicious.
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I like it.
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I'm a fan.
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So before we get going, um, good job, Ben.
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Part of the reason why I'm no longer with private financial is this disclaimer as I understand from you staff.
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Welcome, welcome to the industry.
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Folks.
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I need to read three paragraphs of legalese before we in, I got this outline of
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our conversation that will be loosely followed, uh, but um, followed Peyton, if you're watching.
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Yeah.
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Certified financial Planner, board of Standards Center for Financial Planning Inc.
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Owns and licenses the certification Mark CCFP, certified Financial Planner and CFP that look like the same, uh, with clock design in the United States to Certified Financial Board of Standards, Inc.
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With which authorizes individuals who successfully complete the organization's initial and ongoing certifications requirements to use the certification.
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Marks Thrivent and its financial advisors and professionals do not provide legal, accounting or tax advice.
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Consult your attorney or tax professional, even though you're pretty smart about most of those things.
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Provide good tax education.
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Thrivent provides advice and guidance through its financial planning framework that generally includes a review and analysis of a client's financial situation.
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A client may choose to further their planning engagement with Thrivent through its dedicated planning services and investment advisory service that results in written recommendations for a fee.
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Thrivent is the marketing name for Thrivent Financial for Lutherans Insurance products listed by Thrivent, not available in all states.
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Securities and investment advisory services operate offered through Thrivent Investment Management, Inc.
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A registered investment advisor member FINRA Efan.
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Yeah, FINRA and SIPC and a subsidiary of thrivent thrivent.com/disclosures for more information.
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Thank you Kurt, for doing that.
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You're lovely for, uh, allowing me to, yeah.
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That's awesome.
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Awesome.
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So why don't you, you were on this podcast probably season two or so, right?
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Like it was
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a ways in early-ish
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days.
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Yeah.
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Not the first You had a more formal setup, like you were excited'cause you had headphones, I think.
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Yeah.
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It was awesome.
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It was awesome.
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And you and I could wax on for like four hours, so we actually kind of put an outline together and I, I don't even remember all the things we talked about.
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We went like three hours.
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Yeah.
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I can't see you.
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Very good with my reading glasses on.
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Yeah.
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I took mine off.
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You can take yours off.
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Yep.
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Um, and um, so for people that didn't listen to that one mm-hmm.
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Purpose Driven Wealth, why don't you give us a, uh, encapsulation of.
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What you're doing, who your team is, um, where you're who, where you're serving.
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Mm.
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Okay.
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Yeah, we'll start with that just'cause people don't know you yet.
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'cause most people that listened back then don't listen anymore.
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Yeah, sure, sure.
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We've got new listeners and the old ones are gone.
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Sorry.
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No, it's hopefully we still have so many ones I listen.
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Um, thanks for listening for those that are, um, okay.
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So Purpose-Driven Wealth.
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Uh, more than a decade ago, I left the benefits consulting business.
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I worked for a company called Cigna to start a financial services firm, uh, affiliated with Thrive Now named Purpose-Driven Wealth.
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We have two physical locations in, uh, one in Northern Colorado, one in Wyoming.
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Uh, and then we have a.
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Uh, sort of side arm of our organization where investment advisors affiliated with Thrivent, uh, pay us for various services, et cetera, where their clients get to experience some of the products, ander some of the resources that we've cultivated for a freight a fee.
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So that's like a little bit about our core business.
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So kinda
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more sophisticated clients from some other less sophisticated and people like I was Yeah.
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Yeah.
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I would can send their, their clients to you.
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Yeah.
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Maybe.
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And share the share in the dough.
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Yeah.
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I'd say what I'd say by that is like, um, sorry.
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No, it's okay.
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Thank you.
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Uh,
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you're like thinking about how compliance can
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make
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sure they prove your response.
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Of course.
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No.
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Uh, no, I mean, it's, uh, rather than sophistication.
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Um, I think sometimes people that are really good at earning trust aren't as skilled at maintaining trust.
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And what I mean by that is, um, they're really good at explaining things and earning that initial trust, but developing systems or, you know, processes, procedures, et cetera, and, or they might have lack of expertise in working with certain clientele so we can step in and, and help there.
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You've kind of systematized enough to be beyond what a solopreneur.
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Yeah, that would be, yep.
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Representative can do.
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Yep.
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Exactly.
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And so our team here, uh, you know, the, the core business is us serving clients, uh, trying to create clarity and confidence in their finances.
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And we've got a team of, you know, call it roughly 10 people, uh, and in various roles.
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But essentially we're just walking, we're trying to steward our client's trust, uh, in the context of finances, but that bleeds over to many aspects of their life.
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And we do it through a stewardship framework.
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So, you know, assuming that we're competent and other folks out there that do what we do are competent, one of the things that differentiates us is this framework of stewardship that we try to cultivate.
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Okay.
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So I think, you know, we get that.
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Personally, I get that theologically, but I think it's a universal principle and the lens that we tend to view money with and really anything we've been blessed with, including our time and our talent, is that we should look at that as through a stewardship framework.
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Yeah.
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Yeah.
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So, you know, well, and I've always used
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that exactly in business.
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Like first and foremost as a business owner, you're a steward for your business.
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Mm-hmm.
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Whether you're coming from a faith background or not, you, you might wanna pay your people the most in the industry, but if you're not mm-hmm.
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Efficiently delivering your services to your clients enough yet mm-hmm.
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You might not be able to and still have a business, you know, you don't have to be a steward over that business.
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Yeah.
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Yep.
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Absolutely.
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And I mean, I think, um, there's, there's layers to that, onion.
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So I think most people, if they work with a financial advisor or someone in the wealth management industry.
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They're used to having the context, the conversation around financial provision.
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You know, Hey, how much is enough?
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Run money, car analysis, whatever that is.
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Right.
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Well, and plus the, the life insurance side.
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The disability side, right.
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That's all that stuff.
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Yeah.
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Thrivent's roots are there.
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Yeah.
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Well, and even, even that, even those products are in some way framed around that context, right?
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Like one of the benefits of insurance in theory is that it's self completing.
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So if you take a high severity, low probability event, like a 30-year-old who's healthy passing away before 65, they might purchase something like term life insurance to offset that risk where there's a certain amount of money provided for them paying a, a insurance premium in the event that that happens.
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So that's a very common lens for anyone in our industry to talk through, and that's, that's, you should expect competency in that area and demand it, frankly, with the way the marketplace is.
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But then there's other layers to that, which is.
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We all know someone that's got more than enough money but isn't happy.
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So there's a contentment lens to this.
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And you could apply that even outside of money, right?
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Yeah.
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I mean it's, um, it's a, me Rogan talks
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about that, like how billionaires are like the most miserable people he knows.
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Yeah.
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I think you can have these, uh, subconscious or even conscious scripts that run in our head that work really well as software within a certain context to achieve a certain amount of, we'll call it chips on the table if, you know, money is that, and I don't mean to downplay for folks that don't have enough money, whatever that means for them, but there, there is the reality that in our human experience, most people, if you ask them how much is enough, the answer is always a little bit more.
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Yeah.
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No matter who you are, right?
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Yeah.
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Yeah.
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And so our clients who we work with, um, a lot of them are wise enough to know that that exists or they wanna work with someone that understands that that tension on the heart mass side.
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And we balance that by per, you know.
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Yes, considering provision, but contentment and also enjoyment and trying to blend that conversation together in a way that creates clarity and confidence on the decisions they need to make financially.
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And then we partner with them to implement that where it makes sense and help them work with other professionals where they need to as well.
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And a lot of business owners candidly, in this community, which is how we cross paths frequently aside.
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Yeah, for sure.
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From our personal relationship,
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of course.
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Yeah.
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Well, and you've been through quite a number now, really a fairly complex sale and investing kind of transactions.
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Mm-hmm.
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Um, what, I guess are there some common denominators and why people choose you in those kind of situations?
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'cause the crazy thing is, compared to other financial services people, like mm-hmm.
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You may be directing 20, 30, 40% of their wealth into not investments with me.
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Mm-hmm.
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Mm-hmm.
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As part of the overall package.
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Mm-hmm.
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Which.
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Most, I mean, this is kind of weird to say, but most financial planners don't do that.
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They're like, blah, blah.
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You know what I mean?
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Yeah.
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They