Transcript
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In this episode of the Loco Experience Podcast, I had a far ranging conversation with Jesse Jorgensen, a partner in Foresight Financial Group.
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We discussed his early career and evolution, including his path to partnership at Foresight and the evolution of their firm to provide comprehensive financial planning services, including wealth management, tax planning, and estate planning.
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Jesse shares some insights into foresight's rapid growth and the values and principles that guide their advising.
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He emphasized the importance of having an emergency fund, managing risks with appropriate insurance, and investing wisely while being prepared for unexpected life events.
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Jessey shared the early influences that got him into financial planning, contrasting the financial lifestyles of his fathers and mother's households as he split time between them and reflecting on a move to Jackson Hole, Wyoming in his teenage years where he met his now wife, Megan in high school.
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We also dive into Jesse's personal growth journey, his faith and his passion for fitness.
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The conversation touches on broader topics such as economic outlooks, attitudes toward regulation, and the evolving political climate and features a robust blend of professional, but not specific advice and personal anecdotes.
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So please enjoy as I did my conversation with Jesse Jorgensen.
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Welcome back to the Loco Experience Podcast.
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My guest today is Jesse Jorgensen, and Jesse is a partner in the Foresight Financial Group here in Fort Collins and serving all of Northern Colorado and beyond.
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I imagine.
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That's exactly right.
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Would you, uh, like to set the stage with like, what is Foresight Financial Group?
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Be happy to, and Kurt, thanks for having me on today.
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Sure.
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Tha
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thanks for spending time.
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Foresite Financial Group, we're a, a full service financial planning firm, and we serve individuals, we serve families, uh, business owners in their comprehensive financial planning.
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Okay.
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And wealth management needs and.
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Uh, like how big a group are you?
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Uh, yeah.
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We've got, uh, 14 team members, which includes our three partners.
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We have, uh, 10 based here in northern Colorado, and then we have a satellite office in Casper, Wyoming.
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Oh, interesting.
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14 members.
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Was that, uh, like an acquisition or did you like De Novo started a branch up there?
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Yeah.
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Casper, or tell me about that.
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Yep.
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Yeah, it was, it was an acquisition, uh, about, about a year ago.
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And, uh, I mean that, that market is growing so fast.
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Well, there's a
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lot of, um, really old retirement planner type people.
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Right.
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You know, and so for their clients to continue to get good service, uh, they're either going to'cause.
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The temptation for financial planners is to like work until you're 94.
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But the problem is your clients don't really get good service after you're 75, right.
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Or something.
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Yep.
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And so for them to, you know, pass that book along to a firm that's a little more, uh, on the front edge of technology and market trends and just how to serve clients better,
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you're spot on.
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That's actually one of the reasons we created.
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We have three owners of Foresight Financial Group, Kurt.
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Okay.
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And one of the reasons we created the organization is the, maybe the antiquated way of an advisor retiring or leaving the business was hitting some.
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Magical age 65, 70, 75 maybe later, to your point, and, and sort of almost by accident, springing it on their clients and not having much of a transition time.
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Yeah.
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And so we're, we're fortunate.
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We have a great team, and so our plan is that as we have partners in the future retiring, our hope is that our, our clients have been working with our existing team for years, and it's a very smooth transition.
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They're comfortable with all the existing team members.
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Well, if you have, it's almost like a CPA firm in a way.
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If somebody really shows that they can produce well, then maybe you could become a partner too.
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Exactly.
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Right, exactly.
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Right.
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And replace some of that equity that we had to pay off the last guy with Yeah.
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When we bought his book.
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That's right.
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So, uh, broad spectrum, do you have an emphasis or a target clients, uh, some firms really focus on business owners, for example, and their, and their employees.
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Yep.
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Yeah, we've, we've got a, a few, but interestingly it, it's not necessarily industry specific.
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Okay.
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We actually studied this recently as a firm, and we found that our, our, like our ideal client, the client we serve to the best of our abilities, that our capabilities really aligns well with their needs usually is in their fifties.
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Okay.
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Maybe late fifties now.
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We've got some folks that are maybe like, you know, plus or minus five or 10 years of that, maybe five years or so out from retirement or maybe five to 10 years into retirement.
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They've been blessed with some success.
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They, they have stuff in their financial life.
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Yeah.
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Yeah.
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And by the time we start serving'em, it's a really interesting observation.
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They've also accumulated a number of questions along with all that stuff that they're just not getting answers to.
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Things like are, do we have enough of the right stuff?
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Is it the right stuff in our financial plan, oftentimes our clients have great advisors already in their life.
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They might have a good investment advisor or a good CPA or attorney, but they just don't have anybody doing, like, tying all the work of those folks together.
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And so I'd say that's really where we specializes in detailed and comprehensive financial planning, tax and estate planning.
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Okay.
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Uh, our, in some cases our clients might pay us a, a flat fee for the planning experience and still retain those other relationships in their life and even implement strategies with them.
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Yeah.
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And how did you become a partner?
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Was it kinda like that where, where you just earned your stripes after getting in as a, as a freshie or like.
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Tell me about your journey a little bit at the firm.
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Yeah,
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yeah.
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Great.
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Great question, man.
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In fact, I might even back up a, a number of years.
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Sure.
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Yeah.
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Just to share it briefly.
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So, uh, growing up my folks divorced when I was really young.
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And, and that's relevant to today's conversation because I grew up in two very different households.
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Oh, interesting.
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So you're like a week on, week off kind of guy on, week off, whatever.
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Yeah,
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that's exactly right.
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And uh, one of the ways in which my mom and and dad were always very different was with money.
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And my dad was always pretty frugal.
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Okay.
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Always saved a certain percentage of his income.
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In fact, uh, growing up I had this little like silver, like pewter piggy bear bank and he'd come home at the end of every day, piggy Bear Bank, piggy bear.
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Yeah.
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It, it was a little silver bear.
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And he would take the change out of his pocket.
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'cause that was back in the day you paid for everything with, with cash.
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Sure.
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And he would like, I remember like this specific like ting sound of coins going in the, in the Piggy Bear bank.
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And I said, you know, dad, uh, what's that for?
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And he said, well, that's for your college someday.
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And I remember thinking, uh, that's interesting.
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I don't know what college is, but that seems like it's important to save, save money for future goals.
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Just a really early childhood memory.
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On the flip side, uh, my mom and stepdad, they always had the nicest cars, always had the nicest homes, probably had a
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higher income, uh, or just about, no, not really, no
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higher spending desire.
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And I promised you full transparency today, man.
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That's the, that's the, uh, how do I get all this?
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I've been dead up to my eyeballs.
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That commercial.
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You remember that one?
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You do?
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Yeah.
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Everybody does that
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commercial, and so I, I'm not making, I'm not poking fun of him.
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Sadly.
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My mom and stepdad went through a bankruptcy when I was young, so I also saw the fallout of that too.
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Yeah.
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Changed lifestyle real fast.
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A hundred, a hundred percent.
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Yep.
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Sadly, I took some of those same spending habits off of me when I went off to my first year in school.
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Had to learn some really hard, uh, financial lessons.
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And the irony of that though was it really sparked an interest in me of like, I, I wanna figure my crap out when it comes to money.
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Like,
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did you, like I remember going to college and.
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They gave me a$5,000 credit limit credit card before I had earned$5,000.
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Wow.
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Of income in my life.
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Um, and thankfully I didn't get into trouble with it, but I was like.
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This is crazy.
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Yeah.
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I got just$5,000.
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I could, you know, party and do whatever.
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Yeah.
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Go Vegas.
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And I did, you know, I left college with a couple thousand on it or something.
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I wasn't buried like a lot of kids, but, um, and what was your, like, was that part of your journey was getting into debt or was it just spending all you had and not doing stuff?
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The latter.
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So it was spending all I had by like October of my freshman year of school, my, if, if my wife hears this, she and I were dating at the time.
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Okay.
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And I was that load of a boyfriend that for the next seven months as a college student, if we wanted to go do something she's treating.
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No way.
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Oh dude.
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And I remember thinking.
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I hope this beautiful lady stays with me.
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I don't blame her if she chooses not to.
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Yeah.
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I just know I'm never gonna be in this position again.
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And so, like looking back, I'm really grateful for being a dummy with my money early on because it taught me a lot of
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lessons.
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Well, most lessons are learned with bruises.
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Totally.
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You know, luckily years, what didn't include.
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I got into debt$20,000 on high interest rate credit cards.
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Amen.
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Into that brother.
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Yeah, because your wife would've dumped you before she That's right.
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Kept up with that and Yeah.
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She should have.
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So, so you, what were you gonna school
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for?
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Yeah, so I, I was gonna school, uh, marketing major and then had a finance and a psychology minor, which is all code for, I didn't know what the heck I wanted to do.
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Right.
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Like many students coming up school open to suggestions.
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Exactly.
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And it wasn't until it was my junior year that I was sitting in an investment management class and, uh, my now business partner, but longtime mentor friend Ryan Yoder, came and spoke to us about what he did as a financial advisor.
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And I'd never heard of the career, but at that moment it clicked.
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I thought, man, this isn't.
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Awesome career that we get to help people with such a, what can be a stressful area of their life, but, and to turn it into a source of joy and peace and happiness.
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So I started in our career in an internship with Northwestern Mutual and uh, and then was a, was a solo advisor.
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So came outta school, uh, worked as a solo advisor.
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Started as a business owner essentially, right outta college.
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Yeah.
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You're
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like 21 years old, like trying to find enough relatives that will sit down with you.
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That's exactly right.
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Probably looking like I
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was 12, eight years old.
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Right,
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right.
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In a, like me in that wedding photo up.
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That's exactly
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right.
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I bought a, I was was 28 there by the way.
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You look great today.
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I couldn't grow a GOE until I was like 34.
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You
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made up for lost time though.
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Yeah.
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Yeah.
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Well that's why I pretty good at it.
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Yeah.
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Started late.
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That's, anyway, continue.
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Yeah.
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No, I, uh, I, uh, uh, so started in our career, uh, was, was this a solo business owner and, uh, you're exactly right.
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I, I probably looked like I was 10 years old, you know, calling anybody that I knew, but I moved down here to Fort Collins and I didn't know anybody, so it was a lot of cold calling and, you know, business events and, and, uh, looking back, I'm glad I started that way, but it, I also might have maybe changed course if, if you could redo things as well.
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Um, point is, I was, I worked as a solo advisor for about three and a half years or so, and right about that.
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I was just really struggling to grow business.
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The learning curve
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is slow when you're by yourself kinda Right.
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It's, that's right.
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Like, even though Northwestern Mutual has great training programs and stuff like that, it's just until you can actually get into some decent.
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Hard cases.
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Exactly.
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You don't know how to help anybody with a hard case.
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Well,
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and who's absolutely, and, and who's, who's gonna trust a, you know, 21-year-old guy new to the area doesn't Yeah.
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With a hard case doesn't with a hard case.
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Yeah.
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I, I wouldn't nowadays.
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Yeah.
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Yeah.
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If I got a new job and, and, you know, I.
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Can put away$150 a month or something.
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Sure.
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New guy.
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Exactly.
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Yeah.
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Fellow broke college buddy.
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Right?
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That's right.
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Yeah.
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It's kinda hard to grow a business that way.
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And so about that time, so I, I, I start I guess, kind of an interesting career path in the fact that I started as a business owner, shifted back to the employee model and, uh, and, and began.
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So Ryan, I mentioned earlier, uh, kind of, you know, offered me a role at the time.
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He said, look, I, I, I believe in you.
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You're doing great.