Building Community to Belong with Tara Rasmuson of Greeley Lifestyle Magazine

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In today's episode, I sat down with Tara Rasmussen, owner-publisher of Greeley Lifestyle Magazine and VP of Land for Bear Lake Resources.

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I've gotten to know Tara a little bit over the last few months and suspected there was a story there, and she did not disappoint.

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The star of her recent journey has been the Greeley Lifestyle magazine, which she purchased in the fall of 2020 and launched in early 2021 with 40 pages.

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When she began, she was in an open book season of sorts.

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She'd been working as a landlady in the oil industry for over a decade, but wanted something new, and had recently moved to a town her new husband was well known in.

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but she lacked community.

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Creating the magazine and building community through that conduit was her answer, and her 100th year anniversary edition for the Greeley Stampede cemented her spout in the community.

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Before all this, though, Tara had a long and challenging chapter as the stay-at-home mom of four kids with a husband who didn't want to work despite the family near starving on welfare.

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Long hours spent in education and rapid career advancement enabled a new chapter, and I'm confident you'll be both inspired and entertained by the story.

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So please join me in enjoying my conversation with Tara Rasmussen.

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Welcome to the Loco Experience Podcast.

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On this show, you'll get to know business and community leaders from all around Northern Colorado and beyond.

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Our guests share their stories, and through it all, you'll be inspired and entertained.

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These conversations are real and raw, and no topics are off limits.

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So pop in a breath mint and get ready to meet our latest guest.

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Welcome back to the Loco Experience Podcast.

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My guest today is Tara Rasmussen.

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She is the owner and publisher of Greeley Lifestyle Magazine, as well as the VP of land, just of land, land acquisition, land stuff for Bear Lake Resources.

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Currently land acquisition.

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Yes.

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Are you looking right now?

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We're looking for projects.

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What's that mean?

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Can we talk about oil stuff?

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We can.

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Before we talk about magazine stuff?

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Yeah.

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Yeah.

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So I have a company called Bear Lake Resources.

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We also have a sister company called Bear Lake Management.

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We also have a company called Freestone, all kind of under the same umbrella.

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Okay.

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And we have a great financing partner, so we have dollars to spend in the oil and gas industry.

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To buy mineral rights?

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Yes.

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Yes, mineral rights.

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But we're also looking for projects, like maybe...

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kind of like we're open to oil and gas fields.

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Maybe they've been abandoned and still have reserves sitting there that nobody wants to mess with.

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Okay.

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So our sweet spot is kind of in that 20 to $30 million range.

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That's really too small for a lot of big operators.

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Okay.

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And too big for a lot of the little mom and pops.

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Yeah.

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Yeah.

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So if anyone happens to have anything, send it over.

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I don't know how many of my listenership are.

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You never know.

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But we do not ever know.

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I've actually had an oil field appraiser guy on my podcast whose daughter went to CSU.

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He's down in Austin, I believe.

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Oh, nice.

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But that might be an introduction for you, as a matter of fact, because he knows everybody's going to value their resources all the time.

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I imagine some of the stuff you could buy are stuff that the big guys don't actually decide that they don't really want anymore.

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They don't want to fuck with it.

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Exactly.

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That's perfect for us.

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We've got to build up Venezuela, for God's sake.

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Yeah.

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It's going to take some...

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Resources and capital down there.

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Yeah, projects they want to offload that they just don't want to mess with.

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That's interesting.

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My early career was as a credit and management trainee with Community First National Bank.

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And that was basically a collection of banks that what was then Northwest Bank and pre-U.S. Bank.

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I think it was First Bank.

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didn't want anymore, like in all the little towns across the Dakotas and southern Minnesota and places like that as the banks were consolidating in kind of the, I guess, late 90s kind of.

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And yeah, those good resources that needed to exist, you know, all those towns still needed banks.

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Yeah, absolutely.

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But they didn't really fit what was going to be Wells Fargo model or the U.S. Bank model.

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Yeah, I love that.

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And that happens in oil and gas all the time.

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Yeah, it doesn't surprise me.

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So we've got our feelers out.

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We're hopeful.

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How do you know when you got a good deal?

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Like, do you get an appraisal kind of like?

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Or how do you, do you have geologists on your team and stuff like that?

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Like, tell me about the company-ish.

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Historically, you use reservoir engineers.

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And you pay a good amount of money and they can go through things and they can look and give you a whole report.

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Think of it a thump or two and see the vibrations through the big rocks.

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And they're like, oh, it's got 800 billion gallons.

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Yeah.

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You pay a lot of money and they give you a dollar value for what they think projects would be worth.

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But nowadays, and this is really new technology, AI.

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So our company has an AI consultant, which happens to be my 21-year-old son, who is building a system that is helping us value projects and put a number to them.

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Like, oh, there's some data here that suggests there could be a lot more because when the production started going down, it was also because there was...

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lower prices at that time and they had a bunch of broken pumps and they didn't really feel like they wanted to update the pumps when they had low prices.

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So all kinds of things.

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Yeah.

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And it is all about the data too.

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And that's where he's really getting excited as a kid and learning to build AI.

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systems is that you can gather all this data and then what can we do with it in oil and gas it's exciting does he get a is he like a low price consultant or is he gonna get in the game he gets paid yeah he gets paid from our company and also now he's working for mineral owners that have years and years and years of statements and they don't know whether they were paid correctly there's they're getting bills that they don't know what they're for

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So he's building systems for mineral owners to be able to track things that they've always been overwhelmed by intentionally.

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Right.

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Well, I can only imagine with those royalty things, sometimes they've got a hundred or a couple hundred investors, and just the tracking of all that data was really hard in the past.

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And oil companies that pay big, big dollars for software that manages and tracks all of that.

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And now anyone, any mineral owner, and we have a lot of those in northern Colorado –

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can build a little system that tracks and manages and make sure they're paid correctly.

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For the last however many years, they are collecting royalties.

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It's really neat.

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And I actually did that the old-fashioned way years ago.

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And so it's really fun to watch my kid do it with...

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You know, no oil and gas background.

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Just now he's learning about data.

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And he's like, hey, mom, look, this is so cool.

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I'm finding all this money that was missed.

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I was like, I used to do that back in the day, but it was a whole lot harder.

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Yeah, with a calculator and digging through records and spreadsheets.

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The old tape calculators.

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Oh, I'm not that old.

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You aren't?

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No.

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My mom used to have one I never But it was cool Because Like as you were going through They used to use it actually Even at the The vending concessions And stuff When they were balancing the books Because then you'd have a paper trail That somebody actually Balanced it out right And they counted the candy bars Or whatever Yeah

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Right?

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And so anyway, it was like pre-printer and computer kind of stuff, but you could have a record of the receipt.

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Yeah.

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Anyway, I digress.

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Makes sense.

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Let me insult your age again.

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Let's start there.

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Can we talk about the Greeley Lifestyle magazine?

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Yeah, absolutely.

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And thank you for the lovely gift.

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Souvenir edition.

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The 100th anniversary of the Greeley Stampede.

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Yes, 100th anniversary.

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So I think that was 2022.

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Greeley Stampede approached me.

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I was a brand new magazine, only been around about a year, but they loved my paper and the product that I had.

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So they came to me and they said, hey, do you have the ability to print our program?

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For the Stampede, you're a local company.

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You have a great team.

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Do you have that ability?

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And I said, well, I don't know.

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Let me check.

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I'm not really sure.

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Yeah, I'm not really sure.

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So I went to our CEO and I said, hey, I know this is kind of out of the box, but can I print a program outside of –

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our monthly magazine?

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And they said, no, you can't do that.

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I said, well, okay, what can I do?

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Let's figure it out.

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And I said, can I, for our June issue, can I make our June issue the program?

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And they said, well, here's all of the hoops you have to jump through and it has to make sense for the business.

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Are you going to get new advertising partnerships out of this?

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You're like, I'm sure I'll get a lot.

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I'm like, I need you just to trust me.

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This is a partnership that you want me to have.

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This is, this is almost the number one

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event no it is the number one event and in the Greeley community like this is it this is our culture and our community is oh and a top 10 in Colorado annually yeah right like I don't know what Boulder even does or Colorado Springs even does no they don't do anything like that nothing you know it's like Frontier Days and the Stampede are a little bit competitive against each other yeah and also very different because Cheyenne Frontier Days has state funding Greeley Stampede doesn't so

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The fact that Greeley Stampede does what they do is miraculous.

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And even in a regional standpoint, they're a big deal.

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And so articulating that to our corporate office.

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So the magazine's a franchise.

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Over 250 magazines across the U.S.

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Okay.

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So when I went to them and I said, hey, listen, like...

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I need you to trust me.

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This is what I really want to do.

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And they said, well, you still have to make sure you keep all the pieces of the Lifestyle Magazine.

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You've got to have a recipe and you have to have fashion.

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But I was like, okay, we got Rodeo Queens.

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We got the funnel cake recipe.

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And I really wanted to showcase the history.

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Um, historically how that program is funded through the Greeley Stampede is advertisers buy ads in the program.

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Very typical.

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Yeah.

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So just, just pages or something.

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Yeah.

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So Justin connected me to all of his people that bought ads and this is so cool how this, how it all happened.

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So I have very tight deadlines.

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And so we were fast and furious building content, um, um,

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Trying to create this beautiful legacy issue.

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And you say we.

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Was it we had a team already in that?

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Yes.

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10 months after you started?

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Yeah.

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Yeah.

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So I had a team, photographers, an editor, assistant.

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So my team is working as fast as we can.

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And the Greeley Stampede team is busy.

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Like they're like –

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Coming up hard and fast on the stampede.

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So they can't really help us.

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So we're trying to figure it out.

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So finally, I was like, hey, I go to Justin.

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And I was like, I need like the old black and white photos, like the really good ones.

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I need those for the magazine.

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And they're like, well, we'll come and sit in the office and you can go through like thousands of photos in the archives.

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So I was like, I'm willing to do anything.

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So I show up at the office and I'm sitting there going through all of these photos.

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And they're amazing.

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Yeah.

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I mean, you have generations of families.

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Right.

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And the Stampede just has an incredible journey of community.

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And so I'm going through all these photos, just like feeling really moved.

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Behind me, I hear a commotion, people coming in the room and setting up.

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And they're setting up like cameras and lights, like in the same room as me.

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And they start, they are bringing in the Hall of Famers for that year.

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Like the Rodeo Hall of Fame?

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The Greeley Stampede.

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Oh, yeah.

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hall of famers like the people that have been integral they've been on the board they're like 70 80 years old they've been involved in the greely stampede their whole lives like started as children so they're sitting behind me telling the stories of growing up in this community and their involvement in the stampede and i'm looking at all of these black and white folks i'm just crying i'm like feeling like i'm being told dictated the stories of the stampede while i'm sitting here going through just decades of beautiful photos it was the most amazing experience

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I'm just kind of like I've been a member of the Rotary Club for 15 plus years and we meet every week for an hour and stuff.

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That Stampede family you're describing is a little bit like a Rotary family, except for them it's like nine miserable, wonderful weeks leading up to this miraculous conception.

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And then we do it again next year.

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Yeah.

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Kind of.

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But that bonding time of going through hard things together, it's got to be actually a really – that's why they have a Hall of Fame, right?

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They have recognitions for all these contributors to it.

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Yeah.

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What a cool thing.

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I've never really thought about it from their perspective.

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It's a really special thing.

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So then I continue to build the editorial of the magazine, and I'm building ads as they come in.

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And the thing with the magazine is it's 50% content, 50% ads.

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Yeah.

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So I don't really know where we're going to land page-wise.

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So I started out, like back then in 2022, I was probably 44 or 48 pages, like every month.

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Already right away?

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Yeah.

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So that was my page count.

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00:12:45.100 --> 00:12:46.941
Did you buy a magazine that was established?

229
00:12:47.241 --> 00:12:48.541
No, I started from scratch.

230
00:12:48.662 --> 00:12:50.943
In a year, you were 44 pages?

231
00:12:50.963 --> 00:12:51.223
Yeah.

232
00:12:51.383 --> 00:12:53.744
I'll tell you why after this story.

233
00:12:53.944 --> 00:12:54.705
Okay, sure.

234
00:12:55.866 --> 00:13:00.208
So we're building this content and it's coming together and literally we're like a day...

235
00:13:00.728 --> 00:13:01.910
Oh, wait, like days.

236
00:13:01.950 --> 00:13:06.494
I mean, every day we're putting stuff together, adding stuff because the magazine's growing.

237
00:13:06.514 --> 00:13:10.478
And I'm like, okay, we can, we can grow this another page and this make this story longer.

238
00:13:10.518 --> 00:13:11.579
We could use double space type.

239
00:13:11.960 --> 00:13:12.320
Yeah.

240
00:13:12.480 --> 00:13:17.065
And we're trying, we're adding in maps and like everything about the current committee and history.

241
00:13:17.085 --> 00:13:17.666
More recipes.

242
00:13:19.527 --> 00:13:21.208
We have like the old rodeo clowns.

243
00:13:21.268 --> 00:13:24.911
We have all the renderings for the stage that's now built, but back then it wasn't.

244
00:13:24.951 --> 00:13:27.072
It's like a very well-rounded, beautiful issue.

245
00:13:27.372 --> 00:13:29.113
So we're coming up fast on the deadline.

246
00:13:29.694 --> 00:13:31.675
And all of a sudden, we're like at the deadline.

247
00:13:31.995 --> 00:13:37.959
I'm getting the last ad put in, and it bumps us to 100 pages exactly.

248
00:13:38.079 --> 00:13:39.640
Completely not intentional.

249
00:13:40.201 --> 00:13:42.662
I was like, you have got to be kidding me.

250
00:13:42.802 --> 00:13:44.283
This issue is magical.

251
00:13:44.964 --> 00:13:45.204
So –

252
00:13:45.528 --> 00:13:48.634
Then we got two more calls, and we said, nope.

253
00:13:48.734 --> 00:13:50.217
We're full.

254
00:13:50.698 --> 00:13:51.359
We actually didn't.

255
00:13:51.459 --> 00:13:55.266
It lands at exactly 100 pages, and I just like...

256
00:13:55.954 --> 00:13:56.615
Couldn't believe it.

257
00:13:56.755 --> 00:13:57.255
Couldn't believe it.

258
00:13:57.275 --> 00:13:58.697
But it's a true testament.

259
00:13:58.717 --> 00:14:00.739
Providence is pretty special once you start to recognize it.

260
00:14:00.980 --> 00:14:01.200
Yeah.

261
00:14:01.640 --> 00:14:01.961
Agreed.

262
00:14:02.341 --> 00:14:03.042
It was wonderful.

263
00:14:03.122 --> 00:14:07.527
And it's only been up from there with the magazine and all the things we've been able to do.

264
00:14:07.787 --> 00:14:17.217
So let's talk about, like, since we're kind of close to that already, let's go back to, like, what was your stage in life when you bought this magazine franchise?

265
00:14:17.337 --> 00:14:17.638
And then...

266
00:14:18.359 --> 00:14:23.404
Talk to me and to anybody listening about apparently getting a really fast launch.

267
00:14:23.644 --> 00:14:29.691
I was impressed that you already had a staff 10 months in doing stuff.

268
00:14:29.771 --> 00:14:35.137
Usually people struggle to try to do all the things until they just can't do all the things anymore, and then they...

269
00:14:35.537 --> 00:14:35.817
Yeah.

270
00:14:35.857 --> 00:14:37.159
Make a bad hire and then they give up.

271
00:14:37.259 --> 00:14:38.059
No, I'm just kidding.

272
00:14:38.800 --> 00:14:46.587
Well, I feel like there's a couple of things that were... Have you read the book Outliers?

273
00:14:47.548 --> 00:14:47.668
No.

274
00:14:47.688 --> 00:14:48.469
Malcolm Gladwell?

275
00:14:48.789 --> 00:14:51.712
But I know of that author and I've heard him talk about that book.

276
00:14:51.752 --> 00:14:52.773
It's about right place, right time.

277
00:14:52.793 --> 00:14:52.973
Yeah.

278
00:14:53.153 --> 00:14:57.577
And like things coming together at the right moment to create.

279
00:14:57.597 --> 00:15:00.980
Well, it's kind of like the great man versus the right time.

280
00:15:01.661 --> 00:15:11.091
theory of history a little bit kind of right yeah yeah so i um i was dating my now husband at the time you want to give him a shout out

281
00:15:11.753 --> 00:15:12.553
Craig Rasmussen.

282
00:15:12.573 --> 00:15:13.073
Hi, Craig.

283
00:15:13.093 --> 00:15:14.814
Favorite guy in the world.

284
00:15:15.074 --> 00:15:15.974
You should have him on here.

285
00:15:15.994 --> 00:15:17.494
He's way more interesting than me.

286
00:15:17.614 --> 00:15:17.894
I will.

287
00:15:18.195 --> 00:15:18.655
Okay, good.

288
00:15:19.975 --> 00:15:21.075
You could have brought him with you.

289
00:15:21.475 --> 00:15:22.556
I should have, yeah.

290
00:15:23.096 --> 00:15:23.916
It might not have been as fun.

291
00:15:24.036 --> 00:15:27.517
Me and Craig will drink more bourbon and you won't compete for time.

292
00:15:27.537 --> 00:15:27.797
Yeah.

293
00:15:28.357 --> 00:15:30.157
I'll be like, okay, I'll be over here for you.

294
00:15:30.297 --> 00:15:30.797
It's fine.

295
00:15:30.817 --> 00:15:31.498
You guys go ahead.

296
00:15:31.518 --> 00:15:34.598
So you're dating Craig.

297
00:15:35.238 --> 00:15:36.579
I guess, let's see.

298
00:15:36.819 --> 00:15:38.079
Let me back up a little bit.

299
00:15:38.279 --> 00:15:38.599
Sure.

300
00:15:39.279 --> 00:15:41.560
So I was in the oil and gas industry.

301
00:15:42.267 --> 00:15:44.207
full-time, and I worked in Windsor.

302
00:15:44.567 --> 00:15:49.328
So I was in the Windsor community for three years, and I didn't really know a whole lot about Greeley.

303
00:15:49.768 --> 00:15:54.389
But I'd heard a lot of kind of negative things, and not a lot of positive.

304
00:15:54.709 --> 00:15:55.489
Okay.

305
00:15:55.869 --> 00:15:56.650
For whatever reason.

306
00:15:56.990 --> 00:16:01.050
Maybe my circle of friends or whoever I was around, but not a lot of, I hadn't really heard anything.

307
00:16:01.070 --> 00:16:04.031
There's a little bit of community-like snobbery around.

308
00:16:04.051 --> 00:16:04.931
Maybe a little.

309
00:16:05.231 --> 00:16:09.872
You know, Loco Think Tank tries to be like, we're all about no-co, even though we're here in Foco.

310
00:16:10.832 --> 00:16:13.954
Yeah, and you see that with, like, there's so much pride in all of our communities.

311
00:16:14.014 --> 00:16:14.895
And they're all so different.

312
00:16:15.175 --> 00:16:19.898
And they all are worthy of... Yeah, my wife and I were in Windsor right when it was becoming cool.

313
00:16:20.199 --> 00:16:20.599
Oh, nice.

314
00:16:20.639 --> 00:16:23.801
Like, we lived there 2003 to 2007.

315
00:16:24.081 --> 00:16:24.602
Oh, nice.

316
00:16:24.782 --> 00:16:26.943
And it was just like, it was coming into a...

317
00:16:26.963 --> 00:16:32.367
So when the Eagles had happened, Pelican Lakes was there and growing, you know.

318
00:16:33.368 --> 00:16:34.408
So, anyway, I digress.

319
00:16:34.749 --> 00:16:36.510
So I'd lived in Windsor in...

320
00:16:38.200 --> 00:16:43.915
When Craig and I met, he started telling me, he's like, you know, Greeley's actually a really great place.

321
00:16:43.935 --> 00:16:45.138
Because he's living in Greeley and...

322
00:16:45.450 --> 00:16:49.273
Well, he'd been in Greeley for over 20 years.

323
00:16:49.953 --> 00:16:54.457
And he actually came to Greeley as the UNC basketball men's head coach.

324
00:16:54.557 --> 00:16:54.937
Oh, really?

325
00:16:55.177 --> 00:16:56.218
That's what brought him to Greeley.

326
00:16:56.238 --> 00:16:57.739
He's a pretty short guy for a basketball coach.

327
00:16:59.060 --> 00:16:59.480
Just kidding.

328
00:16:59.500 --> 00:16:59.961
Just kidding.

329
00:16:59.981 --> 00:17:01.582
He played back in the day.

330
00:17:01.622 --> 00:17:03.383
6'2 was a very tall.

331
00:17:03.443 --> 00:17:03.683
Right.

332
00:17:03.783 --> 00:17:04.804
No, it's true, actually.

333
00:17:05.064 --> 00:17:05.505
Yeah.

334
00:17:05.845 --> 00:17:07.246
In the 90s, 6'2 was a big guy.

335
00:17:07.306 --> 00:17:07.666
It's true.

336
00:17:07.746 --> 00:17:09.507
So he did play back in the day.

337
00:17:09.528 --> 00:17:12.009
The center of my high school basketball team was 5'11".

338
00:17:13.290 --> 00:17:15.471
It was a tiny school.

339
00:17:15.491 --> 00:17:16.251
But anyway.

340
00:17:17.371 --> 00:17:21.332
So he was a player and then he became a coach and he was recruited to come out and coach UNC.

341
00:17:21.392 --> 00:17:21.552
Cool.

342
00:17:21.632 --> 00:17:23.913
So he has a long history in Greeley.

343
00:17:24.553 --> 00:17:37.237
And then he moved out of the coaching industry into oil and gas in Weld County and built incredible relationships and got to see really a lot of the behind the scenes culture in Greeley and the community and really how...

344
00:17:37.517 --> 00:17:43.402
supportive, how tight-knit the community is, and just down-to-earth, good, generous people.

345
00:17:43.422 --> 00:17:44.063
I'm a little more...

346
00:17:44.183 --> 00:17:48.487
I'm from North Dakota, so my natural inclination is a little more agrarian.

347
00:17:48.547 --> 00:17:51.149
I like the smell of cow stuff.

348
00:17:51.169 --> 00:17:51.970
The smell of money.

349
00:17:52.250 --> 00:17:53.211
I know.

350
00:17:53.251 --> 00:17:54.072
You know, not always.

351
00:17:54.092 --> 00:17:55.173
I'm not.

352
00:17:55.533 --> 00:18:08.617
But even like elevators and like the other day I was driving past on 85 and there's that big line of trucks that's lined up on the side of the road doing something, loading and unloading cattle, I suppose, or dropping them off or whatever.

353
00:18:09.217 --> 00:18:13.518
And like when I see that kind of stuff, the economist in me is like, man, there's a lot of…

354
00:18:14.398 --> 00:18:15.719
revenue happening here.

355
00:18:15.739 --> 00:18:23.944
That's a lot of trucks of stuff that's moving from one place to another and employing people to cut those cows up or whatever they're doing with those trucks, right?

356
00:18:24.344 --> 00:18:24.804
Yeah.

357
00:18:24.884 --> 00:18:25.805
It's pretty neat.

358
00:18:25.905 --> 00:18:26.225
It is neat.

359
00:18:26.245 --> 00:18:28.466
Even busy grain elevators get me excited that way.

360
00:18:29.587 --> 00:18:30.027
I love it.

361
00:18:30.167 --> 00:18:30.527
I love it.

362
00:18:30.547 --> 00:18:32.708
And that's really the heart of America.

363
00:18:32.728 --> 00:18:33.828
And that's how we're fed.

364
00:18:34.029 --> 00:18:47.073
And lately in the magazine, if you follow along, we've been doing a lot of ag stories, a lot of focus on agriculture and farming, because I don't want people to forget how important that is to our culture.

365
00:18:47.133 --> 00:18:47.493
Yeah.

366
00:18:47.813 --> 00:18:58.176
I was talking with Gia a little bit about that when we met, who you introduced me to, how I think that's really part of Greeley's the cool city with egg roots.

367
00:18:58.576 --> 00:19:06.258
Now, with a music scene and good restaurants, and it's one of the best coffee shops in northern Colorado, and CeCe's over there.

368
00:19:06.278 --> 00:19:06.598
Cocos.

369
00:19:07.098 --> 00:19:07.798
Cocos, sorry.

370
00:19:07.878 --> 00:19:09.279
I'm going to correct you, because I love her.

371
00:19:09.899 --> 00:19:10.519
It's amazing.

372
00:19:11.339 --> 00:19:12.180
Yeah.

373
00:19:12.520 --> 00:19:13.620
The first time I went in there, I was like...

374
00:19:15.057 --> 00:19:17.139
This is like the coolest coffee shop I've been in a while.

375
00:19:17.379 --> 00:19:17.919
Yeah, it's great.

376
00:19:17.939 --> 00:19:18.740
And here it is in West Greeley.

377
00:19:18.760 --> 00:19:19.600
You know, it's killer.

378
00:19:19.881 --> 00:19:20.121
Yeah.

379
00:19:20.141 --> 00:19:20.461
Good job.

380
00:19:21.362 --> 00:19:22.182
I didn't do that.

381
00:19:22.302 --> 00:19:23.483
No, you didn't do it, but she did.

382
00:19:23.543 --> 00:19:24.064
Oh, yeah.

383
00:19:24.344 --> 00:19:24.604
Right?

384
00:19:24.764 --> 00:19:26.125
Yeah, good job to her.

385
00:19:26.225 --> 00:19:28.507
It's just demonstrating Greeley coming into its own.

386
00:19:28.527 --> 00:19:31.349
Oh, and there's so many neat places that, yeah, that are popping up.

387
00:19:31.709 --> 00:19:35.812
So anyway, let's get back to the story of you, this magazine.

388
00:19:36.412 --> 00:19:38.013
So you met this guy, Craig.

389
00:19:38.033 --> 00:19:38.514
Oh, yes.

390
00:19:38.594 --> 00:19:39.194
I got distracted.

391
00:19:39.214 --> 00:19:39.774
Yeah, it's okay.

392
00:19:39.794 --> 00:19:40.115
It happens.

393
00:19:40.415 --> 00:19:40.535
Yeah.

394
00:19:40.875 --> 00:19:42.257
And you're not drinking your wine fast enough.

395
00:19:42.277 --> 00:19:44.919
I'm going to be empty way sooner than you at that pace.

396
00:19:46.861 --> 00:19:47.201
Sorry.

397
00:19:47.481 --> 00:19:48.162
Call you out on that.

398
00:19:49.543 --> 00:19:51.705
So I meet Craig.

399
00:19:51.725 --> 00:19:53.066
He tells me what a great place this is.

400
00:19:53.126 --> 00:19:56.950
We end up moving in together and he wants to move to Greeley.

401
00:19:58.151 --> 00:20:04.156
He wants to go back to Greeley because he had gone to Denver to work downtown when his company moved down there, oil and gas company.

402
00:20:05.460 --> 00:20:07.102
And then his oil and gas company sold.

403
00:20:07.442 --> 00:20:09.964
And he's like, okay, now I've got to find what I'm going to do now.

404
00:20:10.244 --> 00:20:12.966
And he says, I really want to go back to Greeley.

405
00:20:13.507 --> 00:20:15.208
I love the community there.

406
00:20:15.689 --> 00:20:16.990
I love the people.

407
00:20:17.470 --> 00:20:18.511
They're so supportive.

408
00:20:18.591 --> 00:20:20.532
It's such a great network of friends.

409
00:20:20.552 --> 00:20:25.657
Well, and he had great credentials for being a citizen because of his time at UNC and stuff, I imagine.

410
00:20:25.777 --> 00:20:27.858
Yeah, people still call him coach.

411
00:20:27.979 --> 00:20:30.841
Some places they don't just welcome outsiders as easily.

412
00:20:31.081 --> 00:20:31.962
Yeah, yeah.

413
00:20:31.982 --> 00:20:33.222
Colorado Springs was one of those.

414
00:20:33.242 --> 00:20:33.743
Really?

415
00:20:33.763 --> 00:20:37.665
Like, for me, when I moved down there, people were like, why are you here and what are you trying to get out of it?

416
00:20:37.705 --> 00:20:38.525
Dang.

417
00:20:38.565 --> 00:20:39.026
Kind of.

418
00:20:39.526 --> 00:20:39.846
Yeah.

419
00:20:40.026 --> 00:20:44.089
Compared to Fort Collins was, like, really accustomed to people moving here by that time.

420
00:20:44.109 --> 00:20:50.793
So I was, like, right in the middle of the waves of incoming kids, right, at the time.

421
00:20:50.913 --> 00:20:51.133
Yeah.

422
00:20:51.513 --> 00:20:52.054
That makes sense.

423
00:20:52.074 --> 00:20:56.518
We do see that in Greeley because people are very protective and supportive of each other.

424
00:20:56.538 --> 00:20:56.838
Yeah.

425
00:20:57.038 --> 00:21:02.324
So they are kind of giving that side eye to people like, okay, are you here for good?

426
00:21:02.364 --> 00:21:03.925
Are you going to contribute to the community?

427
00:21:03.965 --> 00:21:04.766
Are you going to give back?

428
00:21:04.786 --> 00:21:05.687
Are you going to be generous?

429
00:21:05.707 --> 00:21:06.868
Like, are you going to support us?

430
00:21:06.888 --> 00:21:07.429
Right, right.

431
00:21:07.729 --> 00:21:08.610
Like, they're very...

432
00:21:09.333 --> 00:21:15.298
I think probably you've probably shared it already, but part of that success your first year was you were coaches.

433
00:21:15.759 --> 00:21:16.079
Yeah.

434
00:21:16.119 --> 00:21:17.220
Girlfriend and wife.

435
00:21:17.300 --> 00:21:18.241
Instant trust.

436
00:21:18.261 --> 00:21:19.782
That's why I started with him.

437
00:21:20.243 --> 00:21:20.843
Instant trust.

438
00:21:21.344 --> 00:21:21.604
Right.

439
00:21:21.864 --> 00:21:23.265
Transferred credibility.

440
00:21:23.866 --> 00:21:24.166
Yes.

441
00:21:24.706 --> 00:21:29.591
And he taught me about the culture in the community.

442
00:21:30.091 --> 00:21:33.894
And he said, Tara, you have every single word.

443
00:21:34.650 --> 00:21:41.258
that goes in that magazine, you need to make sure that it accurately represents Greeley and what this community is all about.

444
00:21:41.418 --> 00:21:41.658
Wow.

445
00:21:42.018 --> 00:21:44.061
You need to be careful about the people you put in there.

446
00:21:44.481 --> 00:21:48.466
Like everything has to be spot on.

447
00:21:49.054 --> 00:21:50.754
And he held me accountable to that.

448
00:21:50.974 --> 00:21:54.255
And we had some fights because I messed up a few times.

449
00:21:54.695 --> 00:21:58.856
And I put some things in there that I wasn't careful enough about.

450
00:21:59.096 --> 00:21:59.937
And he let me know.

451
00:22:00.657 --> 00:22:01.737
And I learned early on.

452
00:22:01.757 --> 00:22:02.157
That's awesome.

453
00:22:02.177 --> 00:22:06.938
I love those kind of relationships where there's that sincere respect.

454
00:22:07.058 --> 00:22:14.820
And you desire the best for someone so much that you're willing to get out of your own comfort zone to confront them, kind of.

455
00:22:14.940 --> 00:22:37.288
yeah yeah that's not comfortable he and that's where his coaching background comes in is like he's he's gonna be tough when he knows i can do better and he's gonna push me to be better and he's gonna push me to build a beautiful product and almost six years later like he's so proud of what we've built together with this magazine yeah do you think craig should be a loco facilitator

456
00:22:38.568 --> 00:22:38.928
Over there?

457
00:22:39.148 --> 00:22:39.368
Yeah.

458
00:22:39.388 --> 00:22:40.448
You've heard me talking about it?

459
00:22:42.069 --> 00:22:42.709
Okay, yes.

460
00:22:43.469 --> 00:22:43.929
I think so, too.

461
00:22:43.949 --> 00:22:44.669
He's a great coach.

462
00:22:44.689 --> 00:22:45.550
Based on first impressions.

463
00:22:45.570 --> 00:22:46.510
And a great mentor.

464
00:22:46.670 --> 00:22:47.690
And he knows a lot about business.

465
00:22:48.150 --> 00:22:48.550
He does.

466
00:22:48.570 --> 00:22:48.890
As well.

467
00:22:49.211 --> 00:22:50.351
A lot about business.

468
00:22:50.391 --> 00:22:53.071
So we can talk more about that or Craig, you and I can grab some coffee.

469
00:22:53.091 --> 00:22:54.092
Sorry, Craig, you just were voluntold.

470
00:22:54.492 --> 00:22:56.072
Well, I mean, it's not a volunteer job.

471
00:22:56.132 --> 00:22:56.492
I'd pay him.

472
00:22:56.512 --> 00:22:56.972
I know.

473
00:22:56.992 --> 00:22:57.652
But he would love it.

474
00:22:58.153 --> 00:22:58.833
Yeah, he would.

475
00:22:59.233 --> 00:22:59.553
Yeah.

476
00:22:59.593 --> 00:23:04.794
I mean, right now, he's the perfect coach and mentor for our six kids that are like in the throes of life.

477
00:23:05.474 --> 00:23:05.934
Yes.

478
00:23:06.735 --> 00:23:07.775
So good practice for him.

479
00:23:08.795 --> 00:23:12.277
We'll come back to the family and talk more about that as well.

480
00:23:12.297 --> 00:23:13.717
We keep kind of going off.

481
00:23:13.797 --> 00:23:14.598
Oh, I'm a squirrel chaser.

482
00:23:14.618 --> 00:23:16.859
I'm a world-class squirrel chaser.

483
00:23:17.019 --> 00:23:21.981
So he convinces you through being awesome to move to Greeley.

484
00:23:22.041 --> 00:23:23.042
Yeah, move to Greeley.

485
00:23:23.102 --> 00:23:23.622
To Mariam.

486
00:23:23.922 --> 00:23:26.383
In the middle of... Yeah, that comes later.

487
00:23:27.363 --> 00:23:30.685
So in the middle of the pandemic, everything shut down.

488
00:23:30.705 --> 00:23:31.205
Oh, really?

489
00:23:31.625 --> 00:23:31.885
Yeah.

490
00:23:31.925 --> 00:23:35.167
Was this in process ahead of time or was it accelerated by...

491
00:23:36.697 --> 00:23:37.898
The pandemic stuff?

492
00:23:38.098 --> 00:23:38.379
No.

493
00:23:38.519 --> 00:23:39.840
So we were shut down.

494
00:23:39.860 --> 00:23:41.781
I mean, kids are being homeschooled.

495
00:23:41.942 --> 00:23:42.202
Right.

496
00:23:42.322 --> 00:23:44.604
He gets a job in Greeley.

497
00:23:44.624 --> 00:23:49.408
And so he's like, you know, our choices were either come to Greeley or go to the mountains.

498
00:23:49.448 --> 00:23:52.531
We had some opportunities in Granby and Winter Park.

499
00:23:53.373 --> 00:23:56.615
for development and we have an Airbnb up there.

500
00:23:56.655 --> 00:23:58.136
So we had some connections.

501
00:23:58.176 --> 00:24:01.759
So we were like, okay, do we move to the mountains and the kids can ski every day?

502
00:24:01.999 --> 00:24:04.240
Or do we go to Greeley where at least Craig's heart is?

503
00:24:04.981 --> 00:24:07.182
And so we made the right decision going to Greeley.

504
00:24:07.202 --> 00:24:08.083
And when we got there...

505
00:24:08.803 --> 00:24:14.045
Um, so my, I mentioned I have a family oil and gas company, Fairlake Resources.

506
00:24:14.185 --> 00:24:16.706
And at the time we didn't have a lot going on.

507
00:24:16.746 --> 00:24:19.207
And so I was working maybe six hours a month.

508
00:24:19.287 --> 00:24:20.967
It was just very low key.

509
00:24:21.048 --> 00:24:22.648
Now we're banging.

510
00:24:23.008 --> 00:24:29.270
We hired my brother full time and my other brother is a big investor and it's very family company and we're doing a lot there.

511
00:24:29.310 --> 00:24:30.271
But, um, yeah.

512
00:24:31.151 --> 00:24:37.353
At the time, so I had all this time on my hands and I got kids there online school because no one's going to school.

513
00:24:37.434 --> 00:24:44.276
And so we got to Greeley and Craig's like, do you want to do anything else besides just like hang out with the kids?

514
00:24:44.316 --> 00:24:44.596
Right.

515
00:24:45.217 --> 00:24:53.560
And, you know, my thought really was is I would like to do something because I don't want to move back to Craig's hometown as the new woman on his own.

516
00:24:53.620 --> 00:24:53.820
Right.

517
00:24:54.100 --> 00:24:55.100
That nobody knows.

518
00:24:55.120 --> 00:24:55.821
That nobody knows.

519
00:24:55.881 --> 00:24:59.022
And I don't want that to be my label, like Craig's lady.

520
00:24:59.262 --> 00:25:00.444
Right, right.

521
00:25:00.604 --> 00:25:01.525
I want my own thing.

522
00:25:01.925 --> 00:25:02.746
And that's just me.

523
00:25:02.867 --> 00:25:08.574
And so I was just very stressed looking for the next opportunity.

524
00:25:08.614 --> 00:25:13.280
And I'm like, okay, in oil and gas, I literally started at the bottom answering phones.

525
00:25:14.161 --> 00:25:14.321
I...

526
00:25:15.141 --> 00:25:25.023
I went to Oklahoma City University online while I had an internship in oil and gas, like trying to learn everything I could about land while I'm answering phones for $13 an hour.

527
00:25:25.503 --> 00:25:27.924
And I worked my way up from the very bottom.

528
00:25:27.944 --> 00:25:30.765
And I thought, you know, I can do that in any industry.

529
00:25:31.385 --> 00:25:32.385
It doesn't matter what it is.

530
00:25:32.785 --> 00:25:36.206
So I need to chill out and just trust that.

531
00:25:37.246 --> 00:25:38.247
a door is going to open.

532
00:25:38.267 --> 00:25:40.630
Because I was very like, I'm a planner.

533
00:25:40.690 --> 00:25:42.232
Like, I need to know what the next chapter is.

534
00:25:42.272 --> 00:25:47.057
Sometimes when you press and try to make things happen, then the right things don't.

535
00:25:47.077 --> 00:25:49.159
And once you relax a little bit, then they do.

536
00:25:49.540 --> 00:25:55.727
The second I just told myself to just have peace, the door will open, and...

537
00:25:56.607 --> 00:25:59.612
you'll know and just stop trying to force it.

538
00:25:59.732 --> 00:26:02.556
I've heard so many conversations with people about getting pregnant that way.

539
00:26:03.177 --> 00:26:07.924
Like we were trying so hard, trying so hard, trying so hard for two and a half years that we finally gave up and then we got pregnant.

540
00:26:08.004 --> 00:26:09.286
And then I got pregnant with a magazine.

541
00:26:09.306 --> 00:26:09.627
Right.

542
00:26:12.931 --> 00:26:13.991
Yes, absolutely.

543
00:26:14.031 --> 00:26:15.952
And that happens with a lot of things in life.

544
00:26:16.152 --> 00:26:17.173
Yeah.

545
00:26:18.313 --> 00:26:27.138
I mean, you just slow down, have 100% faith that we can't, I could not have written books.

546
00:26:28.118 --> 00:26:47.420
how my life would be today like there's i there never could have imagined i couldn't have sat down and said someday i'd like to own a magazine and i'd like to be a top publisher and and i'd like to do this and this you just can't well you can't write the script for your kids either yeah stuff right like you have to hold that relationship loosely in the same kind of way even of your own

547
00:26:47.740 --> 00:27:11.590
uh-huh so the second i did i i remember exactly where i was sitting i was sitting in the dentist office lobby while my kid gets his teeth cleaned looking at linkedin jobs and i go through everything every day everything that was posted that day not just oil stuff but anything yeah i get to the end and and i'm like okay there's nothing again today and then half an hour goes by and i'm like

548
00:27:12.325 --> 00:27:14.007
I feel like I just need to look one more time.

549
00:27:15.228 --> 00:27:24.497
I opened up LinkedIn jobs one more time and I went back through it and I reread the job posting to buy the Greeley market for a magazine.

550
00:27:25.598 --> 00:27:34.447
And I just had this thought all of a sudden I thought, what better way to tell the whole world what a great place Greeley is that doesn't have a great reputation, even on South Park.

551
00:27:34.867 --> 00:27:36.387
Like everybody makes fun of Greeley.

552
00:27:36.788 --> 00:27:40.168
What if I could help change that narrative through the pages of a publication?

553
00:27:40.569 --> 00:27:42.189
And it just was like an aha moment.

554
00:27:42.589 --> 00:27:46.590
And also at the very bottom of the ad, it said no experience necessary.

555
00:27:46.950 --> 00:27:48.150
I thought, perfect.

556
00:27:48.191 --> 00:27:48.711
I've got that.

557
00:27:48.731 --> 00:27:50.111
I have no experience.

558
00:27:50.791 --> 00:27:53.572
So I just knew in that moment that that's what I wanted to do.

559
00:27:54.052 --> 00:27:57.193
And I text Craig and I said, OMG, I think I found my dream job.

560
00:27:57.213 --> 00:27:57.593
And he was like.

561
00:27:57.993 --> 00:27:59.034
What are you talking about?

562
00:27:59.254 --> 00:28:00.234
Like a magazine?

563
00:28:00.254 --> 00:28:01.174
A franchise magazine?

564
00:28:01.194 --> 00:28:02.895
Since when was that on your list of dreams?

565
00:28:03.215 --> 00:28:03.415
Right.

566
00:28:03.635 --> 00:28:04.716
Yeah.

567
00:28:04.936 --> 00:28:09.237
And he was like, right off the bat, he says, you know, nobody has any money.

568
00:28:09.317 --> 00:28:10.698
All the businesses are shut down.

569
00:28:11.078 --> 00:28:13.359
There's, I don't know if this is going to work.

570
00:28:13.459 --> 00:28:14.299
And I said, you know what?

571
00:28:15.700 --> 00:28:18.081
Businesses are closing left and right.

572
00:28:18.841 --> 00:28:21.522
Like everybody is feeling disconnected from each other.

573
00:28:22.407 --> 00:28:27.168
Also, people are realizing that if they don't support local businesses, they will close.

574
00:28:27.848 --> 00:28:30.569
And so all of a sudden, we have this opportunity.

575
00:28:30.589 --> 00:28:30.689
Yeah.

576
00:28:31.169 --> 00:28:32.550
And a bunch of free money was flowing around.

577
00:28:33.290 --> 00:28:34.210
I didn't get any of that.

578
00:28:34.230 --> 00:28:34.790
I don't know why.

579
00:28:34.810 --> 00:28:35.511
You didn't get any of it?

580
00:28:35.551 --> 00:28:36.371
No, I got none of that.

581
00:28:36.451 --> 00:28:38.791
Oh, me and Jill got- I was too focused.

582
00:28:38.811 --> 00:28:43.953
Me and Jill got two $1,200 debit cards with Uncle Sam's money.

583
00:28:44.833 --> 00:28:52.159
And we used that for, we took a 4,700-mile road trip in a 33-foot camper with our exchange student.

584
00:28:52.859 --> 00:28:53.119
Oh, cool.

585
00:28:53.140 --> 00:28:59.804
Down to, like, California and, you know, Grand Canyon and all the way up to North Cascades National Park.

586
00:28:59.845 --> 00:28:59.945
Nice.

587
00:29:00.605 --> 00:29:01.186
So I don't know what...

588
00:29:01.206 --> 00:29:02.166
Opportunity.

589
00:29:02.186 --> 00:29:06.550
So 4,700 miles at approximately seven miles to the gallon.

590
00:29:06.570 --> 00:29:07.371
Are you good at that?

591
00:29:07.991 --> 00:29:10.513
So 700 gallons of diesel fuel.

592
00:29:10.553 --> 00:29:11.514
What was gas prices?

593
00:29:11.534 --> 00:29:16.058
They were pretty low because remember, because the oil price went down to like minus zero.

594
00:29:16.078 --> 00:29:19.000
Yes, because our profits were down that year.

595
00:29:19.080 --> 00:29:20.041
Way down, I'm sure.

596
00:29:21.222 --> 00:29:22.183
So gas prices were pretty...

597
00:29:22.203 --> 00:29:26.546
I think we were paying like maybe $235 a gallon or something like that, but still 700 gallons.

598
00:29:26.586 --> 00:29:27.087
So we spent...

599
00:29:27.467 --> 00:29:27.968
A good amount.

600
00:29:28.208 --> 00:29:30.832
Close to two grand on fuel for that trip.

601
00:29:30.872 --> 00:29:31.693
Worth it.

602
00:29:31.733 --> 00:29:32.354
Yes, totally.

603
00:29:32.614 --> 00:29:33.416
Anyway, I digress.

604
00:29:33.776 --> 00:29:35.038
But I did get a subsidy.

605
00:29:35.679 --> 00:29:35.919
Nice.

606
00:29:36.099 --> 00:29:37.021
I thought everybody got it.

607
00:29:37.101 --> 00:29:39.344
I thought like no matter how poor.

608
00:29:39.564 --> 00:29:41.067
Well, I didn't really have a business.

609
00:29:41.127 --> 00:29:42.489
I had a little LLC and it was kind of just me.

610
00:29:42.509 --> 00:29:43.630
Oh, no, but like just for the people.

611
00:29:44.311 --> 00:29:45.132
Like regular humans.

612
00:29:45.612 --> 00:29:45.692
Oh.

613
00:29:45.732 --> 00:29:48.554
Like every citizen got like a $1,200 debit card just about.

614
00:29:48.654 --> 00:29:51.736
Oh, maybe that money's still sitting in an account somewhere and I could clean it.

615
00:29:51.756 --> 00:29:52.096
Is it too late?

616
00:29:52.317 --> 00:29:52.677
Maybe.

617
00:29:52.697 --> 00:29:53.658
Statue of limitations.

618
00:29:53.738 --> 00:30:01.863
But yeah, so that was why some businesses had good spending like landscape companies and remodel people and stuff because people were spending all this time at home.

619
00:30:01.883 --> 00:30:06.306
But also the government was sending $1,200 checks effectively to people to...

620
00:30:07.547 --> 00:30:08.007
Spend more.

621
00:30:08.027 --> 00:30:09.228
Well, I was focused on.

622
00:30:09.248 --> 00:30:09.428
Yeah.

623
00:30:09.848 --> 00:30:10.108
Anyway.

624
00:30:10.448 --> 00:30:16.891
But I mean, there was some increase in discretionary spending out there in the consumer economy in some places for some businesses.

625
00:30:17.111 --> 00:30:17.332
Yeah.

626
00:30:17.392 --> 00:30:18.532
Is all I was reflecting on.

627
00:30:18.612 --> 00:30:19.272
Yeah, totally.

628
00:30:19.372 --> 00:30:22.074
So anyway, so you're like, we got to get things moving out here.

629
00:30:22.194 --> 00:30:22.514
Yeah.

630
00:30:22.654 --> 00:30:24.975
So you launched right in the teeth of COVID?

631
00:30:25.524 --> 00:30:25.804
Yes.

632
00:30:26.284 --> 00:30:26.604
Yeah.

633
00:30:26.644 --> 00:30:30.325
So November of 2020 is when I started selling.

634
00:30:30.565 --> 00:30:32.505
December of 2020 is when this podcast started.

635
00:30:32.725 --> 00:30:33.385
Oh, nice.

636
00:30:33.946 --> 00:30:35.626
So, yeah, people were home listening.

637
00:30:35.666 --> 00:30:37.046
They needed something to listen to.

638
00:30:37.086 --> 00:30:38.166
They wanted nothing to do.

639
00:30:38.186 --> 00:30:40.627
Our listenership has only gotten down from there.

640
00:30:41.227 --> 00:30:43.507
Now they're busy working.

641
00:30:43.967 --> 00:30:44.568
Yeah.

642
00:30:44.648 --> 00:30:49.028
So 2020, November of 2020, I started selling and then launched.

643
00:30:49.348 --> 00:30:51.089
March 1st was my first issue.

644
00:30:51.109 --> 00:30:51.549
Okay.

645
00:30:51.909 --> 00:30:52.209
So...

646
00:30:53.580 --> 00:31:00.602
It was actually really great timing because I think businesses, they needed a way to communicate to our community.

647
00:31:00.882 --> 00:31:01.862
Hey, we're still open.

648
00:31:02.202 --> 00:31:03.523
Hey, this is what we're offering.

649
00:31:03.543 --> 00:31:04.263
We're still here.

650
00:31:04.323 --> 00:31:05.503
We need you to support us.

651
00:31:05.884 --> 00:31:09.605
So businesses were actually very anxious and excited to get in the magazine.

652
00:31:09.765 --> 00:31:10.585
And also...

653
00:31:11.208 --> 00:31:18.680
Because at the time, we have a lot of regional magazines that have done very well and been here a long time.

654
00:31:19.241 --> 00:31:21.845
But Greeley always felt like they were left out of those.

655
00:31:21.865 --> 00:31:23.949
Or they were in the back or they didn't get as much...

656
00:31:24.840 --> 00:31:25.580
page space.

657
00:31:25.920 --> 00:31:30.582
And so when I showed up with a mock magazine, I said, Hey, we could have our own magazine.

658
00:31:30.622 --> 00:31:33.823
And they're like, well, would it be like a hundred percent Greeley?

659
00:31:33.843 --> 00:31:34.844
Like just Greeley?

660
00:31:35.304 --> 00:31:37.184
I said, yeah, just Greeley.

661
00:31:38.025 --> 00:31:41.266
And so, so many people were in instantly like,

662
00:31:41.646 --> 00:32:02.862
a magazine that's just for us i will support that all day and so i have i have businesses that are like well i don't even need to really advertise but i love what you're doing and so i want to be a part of it i want to support this community publication i think that's cool that's part of why you and i resonate is because that local community whatever community you're in you should really be proud of that community and that was like part of your dna from the start here

663
00:32:03.132 --> 00:32:04.313
Yeah, absolutely.

664
00:32:04.533 --> 00:32:05.393
And becoming proud of it.

665
00:32:05.954 --> 00:32:21.504
Like, I tell you what, you were probably reluctant to move to Greeley, but after a year of interacting with these business owners and these inspiring members of society, frankly, like, I'm sure you were way more proud of it six months in, and then it just kept going up from there.

666
00:32:21.524 --> 00:32:25.366
Oh, it just grows and grows, and you just have such a love for the business owners and people that I work with.

667
00:32:25.426 --> 00:32:29.989
I've worked with probably 200 businesses in Greeley, and, like, I've been...

668
00:32:30.309 --> 00:32:50.961
amazing people like all of them like it's just been an incredible experience do you want to shout out or talk about what it takes to put a magazine together do you want to shout out your team i met one of your people yes i did yeah she's great and i've fired a lot of people so to finally have like my person

669
00:32:52.021 --> 00:32:52.941
is fantastic.

670
00:32:53.002 --> 00:32:56.263
She's like the person I always needed, and I kept firing people looking for her.

671
00:32:57.003 --> 00:33:04.307
But, you know, timing really just lined up with her, and I hope someday to sell the magazine to her down the road.

672
00:33:04.407 --> 00:33:06.247
And is she your kind of... She's my editor.

673
00:33:06.267 --> 00:33:06.788
Okay.

674
00:33:06.928 --> 00:33:12.030
And kind of right-hand, like, her and I just do all, like, the bulk of the work together.

675
00:33:12.070 --> 00:33:19.233
Then you subcontract for, like, the photography things and maybe some content creation, some writing, whatever else kind of stuff.

676
00:33:19.253 --> 00:33:20.094
But she's like the...

677
00:33:20.814 --> 00:33:22.035
the real employee.

678
00:33:22.075 --> 00:33:23.256
Yeah, all hands on deck.

679
00:33:23.276 --> 00:33:24.577
Fully invested all the time.

680
00:33:24.758 --> 00:33:25.198
Yeah.

681
00:33:25.218 --> 00:33:25.979
Ride or die.

682
00:33:26.019 --> 00:33:27.840
Ride or die, buddy.

683
00:33:27.860 --> 00:33:28.601
Yeah, totally.

684
00:33:28.681 --> 00:33:30.543
And we just enjoy working together.

685
00:33:30.563 --> 00:33:31.664
We enjoy our time together.

686
00:33:31.684 --> 00:33:31.884
Cool.

687
00:33:31.944 --> 00:33:32.985
And we both love what we do.

688
00:33:33.285 --> 00:33:34.706
So it just makes it fun.

689
00:33:34.746 --> 00:33:35.767
We have a good time every day.

690
00:33:35.787 --> 00:33:42.333
Well, I imagine because she's awesome at her job, it gives you time to do some gallivanting, looking for land deals and...

691
00:33:43.413 --> 00:33:52.837
Stuff like that I do have other businesses Besides even oil and gas So there's always something And six kids Do you want to Can we talk about the other businesses?

692
00:33:53.558 --> 00:34:10.065
They're not as substantial Just little things Little land investments We have an Airbnb in our park Yeah, stuff like that More capital focused businesses That do a little bit maybe But don't require a bunch of employees Or things like that Yes, yeah, totally Dig it

693
00:34:11.129 --> 00:34:13.471
This episode is sponsored by Loco Think Tank.

694
00:34:13.811 --> 00:34:16.873
Loco Think Tank provides peer collaboration for business owners.

695
00:34:17.193 --> 00:34:23.798
We build smart, safe places to help business leaders navigate every stage of the business journey, and we love what we do and who we do it with.

696
00:34:24.299 --> 00:34:28.522
Our model features gift-back-minded business veterans in the role of Loco facilitators,

697
00:34:28.962 --> 00:34:36.345
And we're always looking for abundance-minded individuals to add to our membership, facilitator team, local community, or to feature on this podcast.

698
00:34:36.686 --> 00:34:42.188
Listeners of this podcast who go on to become members of Loco Think Tank get their sixth month of membership for free.

699
00:34:42.408 --> 00:34:45.390
Just mention the Loco Experience podcast on your application.

700
00:34:46.270 --> 00:34:49.411
To learn more, visit our website at locothinktank.com.

701
00:34:49.652 --> 00:34:52.293
That's L-O-C-O thinktank.com.

702
00:34:53.921 --> 00:35:03.587
What I wanted to go to is, so you talked about you had like this, what, maybe like four months, probably three months of really selling and then a month of putting together that first episode?

703
00:35:04.147 --> 00:35:04.367
Yeah.

704
00:35:04.407 --> 00:35:05.288
Or not episode, issue.

705
00:35:05.308 --> 00:35:07.129
Issue, I think I put it together in six days.

706
00:35:07.649 --> 00:35:08.189
Okay.

707
00:35:08.209 --> 00:35:11.151
So you just sold hard until you couldn't sell no more.

708
00:35:11.231 --> 00:35:16.114
Well, you sell until you hit a certain dollar amount and it's like, I think it's like $16,000.

709
00:35:16.214 --> 00:35:17.915
Oh, and then you can publish?

710
00:35:18.195 --> 00:35:21.037
For the cost of publishing a 36-issue magazine.

711
00:35:21.357 --> 00:35:22.698
six years ago, five years ago.

712
00:35:22.738 --> 00:35:23.058
Okay.

713
00:35:23.258 --> 00:35:25.720
So as soon as you hit that number, you're like, go to print.

714
00:35:25.740 --> 00:35:29.022
So if you've got a 22-page magazine, you can't go to print yet.

715
00:35:29.122 --> 00:35:29.682
No.

716
00:35:29.722 --> 00:35:31.563
It's like, oh, that's interesting.

717
00:35:31.583 --> 00:35:34.385
So you have to be able to cover the cost of a 36-page magazine.

718
00:35:34.785 --> 00:35:35.646
The second you do...

719
00:35:36.540 --> 00:35:37.321
Then you start building it.

720
00:35:37.401 --> 00:35:39.622
But we are six days away from the editorial deadline.

721
00:35:40.523 --> 00:35:42.884
So I remember the Goat Sports Bar.

722
00:35:42.904 --> 00:35:43.444
Have you been there?

723
00:35:44.285 --> 00:35:44.605
Yes.

724
00:35:44.645 --> 00:35:45.986
They were just opening.

725
00:35:46.026 --> 00:35:49.028
And I was like, hey, can I come in and take pictures with my cell phone?

726
00:35:49.548 --> 00:35:50.549
Like do a story?

727
00:35:50.569 --> 00:35:51.889
And they're like, sure.

728
00:35:52.490 --> 00:35:54.451
And so we were really kind of scrambling.

729
00:35:54.471 --> 00:35:55.492
And I grabbed a photographer.

730
00:35:55.552 --> 00:36:02.776
And we did actually a really neat story with Ryan and Sarah Woodland at the house that they built.

731
00:36:02.996 --> 00:36:03.937
Local think tank member.

732
00:36:04.117 --> 00:36:04.357
Yeah.

733
00:36:04.537 --> 00:36:04.757
Yeah.

734
00:36:04.797 --> 00:36:05.618
I just saw they were on.

735
00:36:06.718 --> 00:36:10.220
But the house that they were living in a couple houses ago that Ryan built.

736
00:36:10.320 --> 00:36:15.482
And so when it took a photographer in there and said their dining room is our very first cover photo.

737
00:36:15.542 --> 00:36:16.142
Oh, what?

738
00:36:16.162 --> 00:36:17.063
Way back when.

739
00:36:17.403 --> 00:36:19.344
I did not know that.

740
00:36:19.404 --> 00:36:21.365
And there's some neat pictures of them in there.

741
00:36:21.385 --> 00:36:22.445
You'll have to go look it up.

742
00:36:22.465 --> 00:36:22.765
Oh, yeah.

743
00:36:22.785 --> 00:36:25.426
But they were my first big lead story.

744
00:36:25.726 --> 00:36:27.227
And then we were off.

745
00:36:27.407 --> 00:36:27.807
Boom.

746
00:36:28.307 --> 00:36:28.968
I didn't realize.

747
00:36:29.128 --> 00:36:33.470
So my main competition, Vistage, or not my main competition because they're...

748
00:36:34.530 --> 00:36:37.894
a hundred times as big or a thousand or something.

749
00:36:38.995 --> 00:36:52.869
But, but where I kind of learned parts of local think tanks DNA from, in addition to kind of the, the Rotary club, the Matthews house and my nonprofit influences, but they like you pay them a franchise fee kind of thing.

750
00:36:52.889 --> 00:36:54.070
Maybe you would do the same.

751
00:36:54.651 --> 00:36:55.572
And then, um,

752
00:36:56.713 --> 00:37:02.114
to my understanding at least, until you get like eight members, you just do the work for free.

753
00:37:02.154 --> 00:37:08.976
So you're having the meetings and stuff like that as the chair or whatever, but until you get eight or maybe it's nine, you don't get paid.

754
00:37:08.996 --> 00:37:10.196
Yeah, to cover costs.

755
00:37:10.876 --> 00:37:11.076
Yeah.

756
00:37:11.136 --> 00:37:12.217
And so it's a little bit similar.

757
00:37:12.237 --> 00:37:13.037
Oh, very similar.

758
00:37:13.057 --> 00:37:15.857
You've got to pass a barrier to entry that shows you can perform.

759
00:37:15.877 --> 00:37:22.959
Yeah, you're not making money for a little while because that first one you're just covering your cost of production and you're just so thrilled to have gotten there.

760
00:37:23.059 --> 00:37:23.399
Yeah.

761
00:37:27.560 --> 00:37:28.801
it's a pretty interesting model.

762
00:37:28.861 --> 00:37:36.223
So they have like kind of some superior kind of printing abilities and layouts and a lot of formatting background.

763
00:37:36.283 --> 00:37:38.663
And they, they probably have a heart for community as well.

764
00:37:38.943 --> 00:37:41.864
I suspect is why they do this kind of thing.

765
00:37:42.284 --> 00:37:42.604
Yes.

766
00:37:42.844 --> 00:37:47.486
So we're not all just subscribing to us news and world report or whatever.

767
00:37:47.546 --> 00:37:47.766
Right.

768
00:37:47.786 --> 00:37:52.067
Like there are differences and welcome differences between all of our regions and communities.

769
00:37:52.577 --> 00:37:53.397
Yeah, absolutely.

770
00:37:53.417 --> 00:37:54.918
And we see that right here in northern Colorado.

771
00:37:55.058 --> 00:37:57.659
Huge difference between Greeley, Fort Collins, Loveland, Windsor.

772
00:37:57.679 --> 00:37:57.979
Totally.

773
00:37:58.279 --> 00:38:05.943
And so it's neat that we're able to just really dial in straight down to the culture of that community and build a publication just around that culture.

774
00:38:06.543 --> 00:38:09.244
And I think that's one of the reasons that Greeley Magazine has grown.

775
00:38:09.684 --> 00:38:10.305
We're now...

776
00:38:11.745 --> 00:38:13.766
78, 76 pages.

777
00:38:13.946 --> 00:38:14.366
Oh, dang.

778
00:38:14.506 --> 00:38:15.487
So we've grown so much.

779
00:38:15.507 --> 00:38:17.208
You're almost up to the stampede size.

780
00:38:17.228 --> 00:38:18.068
Almost back to the 100.

781
00:38:18.088 --> 00:38:20.529
I know that was an anomaly, but someday maybe I'll get there.

782
00:38:20.549 --> 00:38:23.210
But 100 pages a month is a lot of content to put together.

783
00:38:23.470 --> 00:38:24.150
Maybe I'll get there.

784
00:38:24.290 --> 00:38:28.152
Yeah, you might have to have a bigger team or hire an assistant for Kennedy.

785
00:38:28.212 --> 00:38:28.772
Yeah, we'll see.

786
00:38:29.192 --> 00:38:30.613
Or maybe that'll be her problem after she buys it back.

787
00:38:30.633 --> 00:38:33.214
Yeah, with just the team we have, I'm like, oh, we have a lot of people.

788
00:38:33.554 --> 00:38:34.835
It's good problems to have.

789
00:38:35.755 --> 00:38:42.903
But so the model and, you know, a lot of people even years ago were saying like Prince on its way out.

790
00:38:44.464 --> 00:38:49.269
Not really sure why you guys are doing this or investing or, you know, our main guys.

791
00:38:49.329 --> 00:38:50.971
It's very much a family company.

792
00:38:51.431 --> 00:38:54.374
No, not sure why you guys are looking to grow like Prince dead.

793
00:38:55.267 --> 00:38:57.229
But it's actually been the opposite.

794
00:38:57.429 --> 00:39:00.572
Our distribution is bigger than Vogue distribution.

795
00:39:00.913 --> 00:39:02.194
We are very big.

796
00:39:02.434 --> 00:39:03.015
Right.

797
00:39:03.716 --> 00:39:07.420
But it doesn't feel like that because it is so local.

798
00:39:07.580 --> 00:39:10.523
So how many households get your magazine nowadays?

799
00:39:10.563 --> 00:39:10.683
Yeah.

800
00:39:11.392 --> 00:39:17.177
So I direct mail to 8,000 houses in Greeley, 800 businesses.

801
00:39:18.678 --> 00:39:22.181
In those businesses, people are putting them out in waiting rooms, so people are picking them up all day.

802
00:39:22.202 --> 00:39:23.903
Right, so we're getting two or three copies even.

803
00:39:24.323 --> 00:39:25.204
Yeah, yeah.

804
00:39:25.264 --> 00:39:27.686
And then we're in copy shops and racks.

805
00:39:27.706 --> 00:39:28.307
Drop-off points.

806
00:39:28.327 --> 00:39:28.447
Yeah.

807
00:39:28.467 --> 00:39:28.847
Yeah, cool.

808
00:39:29.188 --> 00:39:31.830
And then we have a great digital copy shop.

809
00:39:32.911 --> 00:39:41.257
And I get actually a ton of reads on LinkedIn where people can just literally flip right through the magazine on my LinkedIn page.

810
00:39:42.098 --> 00:39:46.341
So, you know, people consume media lots of different ways.

811
00:39:46.521 --> 00:39:52.666
And so – and we've – as I shared with you earlier, we've now combined print and digital together.

812
00:39:52.686 --> 00:39:52.786
Yeah.

813
00:39:53.286 --> 00:39:56.731
because print has a very high trust rate and digital does not.

814
00:39:57.191 --> 00:40:06.402
So when we take the trust that we have with print and then combine it with meta ads, it increases the meta ad effectiveness and the print effectiveness by almost 400%.

815
00:40:06.422 --> 00:40:07.664
Like it's insane.

816
00:40:07.964 --> 00:40:10.447
So we have this really cool product and really...

817
00:40:10.847 --> 00:40:14.650
We haven't seen anybody else doing that anywhere in the country.

818
00:40:14.770 --> 00:40:25.997
And it's working really, really well because still, and I don't know if this will always be the case, like with my kids who are 20, they may not read magazines when they're 50 or, you know.

819
00:40:26.417 --> 00:40:31.841
But right now we still have a very strong readership of people that love to hold that magazine in their hand.

820
00:40:32.241 --> 00:40:35.963
And then we reach the younger generation on Instagram and Facebook that way.

821
00:40:36.023 --> 00:40:38.705
So we are still touching all the bases on that.

822
00:40:38.778 --> 00:41:00.385
Well, in many cases, even that Instagram, Facebook, LinkedIn magazine, we just bought a two-year-old iPad instead of a 14-year-old iPad, which is what me and Jill had before, but we bought it from our exchange student so that he could buy a brand new iPad where they're half as much to buy here as they are in Germany kind of thing.

823
00:41:00.485 --> 00:41:00.685
Wow.

824
00:41:01.485 --> 00:41:03.206
So anyway, so now I have like –

825
00:41:04.337 --> 00:41:07.318
a not ancient iPad works and stuff.

826
00:41:07.618 --> 00:41:13.541
And it's actually a really nice, like it's going to be my new reading books thing and stuff more instead of.

827
00:41:14.021 --> 00:41:16.042
Yeah, you can just flip right through.

828
00:41:16.102 --> 00:41:18.303
And a phone is just too small for me anymore.

829
00:41:18.443 --> 00:41:20.304
I'm quite a bit older than you.

830
00:41:20.384 --> 00:41:22.705
No, I'm already on the reading glasses track.

831
00:41:22.905 --> 00:41:25.066
Oh, did I show you my, oh, I don't have it with me.

832
00:41:25.506 --> 00:41:28.727
I have a little reading glasses that clip onto the back of my cell phone case.

833
00:41:28.747 --> 00:41:29.587
I've seen that.

834
00:41:29.667 --> 00:41:30.008
Oh.

835
00:41:31.208 --> 00:41:31.969
I'll get there someday.

836
00:41:31.989 --> 00:41:32.569
You always have them.

837
00:41:32.589 --> 00:41:33.730
You don't need them yet.

838
00:41:33.930 --> 00:41:36.692
No, I still, yeah, I'm really into glasses now just recently.

839
00:41:36.772 --> 00:41:39.635
But I like to have the little ones perched on the nose.

840
00:41:39.675 --> 00:41:40.115
I'll get there.

841
00:41:40.235 --> 00:41:42.317
It's a fashion accessory for ladies especially.

842
00:41:42.437 --> 00:41:42.917
Okay, good to know.

843
00:41:42.937 --> 00:41:43.978
You can have different colors.

844
00:41:45.659 --> 00:41:48.061
You got some good blue tones going on right now, some bright blue.

845
00:41:48.081 --> 00:41:49.242
Yeah, I like to have the little ones perched on the nose.

846
00:41:49.976 --> 00:41:50.777
It makes me look smarter.

847
00:41:51.177 --> 00:41:57.402
Let's talk about your family a little bit because that has been kind of a key part of your story.

848
00:41:57.422 --> 00:41:58.963
We're drinking mom juice here.

849
00:41:59.023 --> 00:42:02.426
I didn't bring it out, but this is mom juice Pinot Grigio.

850
00:42:02.586 --> 00:42:03.467
Mom juice brand wine.

851
00:42:04.647 --> 00:42:06.109
I'm mom hard, that's for sure.

852
00:42:06.969 --> 00:42:15.776
Do you want to – sometimes we do a name and one word description for kids, even the bonus kids.

853
00:42:16.336 --> 00:42:17.838
Would you like to attempt that exercise?

854
00:42:17.858 --> 00:42:17.938
Yes.

855
00:42:18.941 --> 00:42:20.582
I'm going to say no.

856
00:42:20.622 --> 00:42:21.062
Too hard.

857
00:42:21.102 --> 00:42:24.023
Because I am very anti-label.

858
00:42:24.403 --> 00:42:24.743
Yes.

859
00:42:26.904 --> 00:42:37.108
And that is from my religious background, where I was exiting a religion that I was raised in.

860
00:42:37.128 --> 00:42:37.428
Okay.

861
00:42:37.729 --> 00:42:46.052
And I met someone who had walked the same path, and I was asking him questions, and he was like, no, I'm just Matt.

862
00:42:47.090 --> 00:42:48.051
Like, I don't do labels.

863
00:42:48.291 --> 00:42:48.751
I'm Matt.

864
00:42:48.891 --> 00:42:49.171
Yeah.

865
00:42:49.471 --> 00:42:51.372
And I was like, oh, huh.

866
00:42:52.253 --> 00:42:53.294
All right.

867
00:42:53.454 --> 00:42:53.814
Okay.

868
00:42:53.914 --> 00:42:55.355
And so that kind of always stuck with me.

869
00:42:55.595 --> 00:43:01.158
And so I met with someone this morning that was like, oh, I'm a domestic violence survivor.

870
00:43:01.338 --> 00:43:02.779
And I was like, oh, that's a label.

871
00:43:02.999 --> 00:43:04.140
Why would you label yourself that?

872
00:43:04.160 --> 00:43:05.520
Why are you going to...

873
00:43:05.841 --> 00:43:09.062
This is... Why would you identify with any kind of label?

874
00:43:09.143 --> 00:43:11.164
Because my story...

875
00:43:11.984 --> 00:43:16.627
Of my different chapters in life are substantially different.

876
00:43:16.647 --> 00:43:20.389
Well, you've played different characters in each of those chapters even.

877
00:43:20.489 --> 00:43:20.790
Yeah.

878
00:43:20.850 --> 00:43:26.313
And you close a chapter and you leave it and you close a business and you leave that and you move to different industries.

879
00:43:26.413 --> 00:43:26.693
So.

880
00:43:26.713 --> 00:43:26.813
Okay.

881
00:43:27.614 --> 00:43:29.035
And with my kids, man, like.

882
00:43:29.415 --> 00:43:29.635
Okay.

883
00:43:29.655 --> 00:43:30.756
Let's do something different.

884
00:43:31.136 --> 00:43:32.117
Like, I don't ever want to give them.

885
00:43:32.157 --> 00:43:37.180
Let's have you tell me, uh, one or two favorite things about each.

886
00:43:38.601 --> 00:43:39.221
Is that reasonable?

887
00:43:39.241 --> 00:43:39.301
No.

888
00:43:39.583 --> 00:43:40.123
Yes.

889
00:43:40.584 --> 00:43:42.005
So my kids have- For you.

890
00:43:42.705 --> 00:43:43.466
From your perspective, of course.

891
00:43:43.486 --> 00:43:44.507
Oh, favorite things about the kids?

892
00:43:44.527 --> 00:43:44.687
Yeah.

893
00:43:44.847 --> 00:43:45.067
Yeah.

894
00:43:45.447 --> 00:43:45.768
Okay.

895
00:43:45.928 --> 00:43:46.588
Individually, though.

896
00:43:46.608 --> 00:43:46.909
Oh, my God.

897
00:43:46.929 --> 00:43:47.369
Not just as a block.

898
00:43:47.389 --> 00:43:48.170
They're all so cool.

899
00:43:48.310 --> 00:43:48.550
Okay.

900
00:43:48.990 --> 00:43:49.791
Child number one.

901
00:43:50.031 --> 00:43:50.872
She's 29.

902
00:43:51.212 --> 00:43:52.753
She is in Spain right now.

903
00:43:52.773 --> 00:43:53.434
Very cool.

904
00:43:53.454 --> 00:43:54.454
Living her best life.

905
00:43:55.055 --> 00:43:56.596
She is an adventurer.

906
00:43:57.016 --> 00:43:58.778
She packed up- Sounds like a label.

907
00:43:59.758 --> 00:44:00.119
Just kidding.

908
00:44:00.299 --> 00:44:00.419
Oh.

909
00:44:01.360 --> 00:44:02.340
It's a positive label, though.

910
00:44:02.500 --> 00:44:05.202
This chapter of life, she is adventurous.

911
00:44:05.262 --> 00:44:05.703
Is that better?

912
00:44:05.723 --> 00:44:05.823
Yeah.

913
00:44:06.601 --> 00:44:08.131
Yeah, she is adventurous.

914
00:44:08.313 --> 00:44:09.300
She's being adventurous.

915
00:44:10.712 --> 00:44:11.913
No, this is a good exercise for me.

916
00:44:12.493 --> 00:44:15.476
She went to PA school out in California.

917
00:44:15.656 --> 00:44:15.896
Awesome.

918
00:44:16.116 --> 00:44:16.957
Didn't know anybody.

919
00:44:18.098 --> 00:44:24.323
Just decided she was going to move out and go to school after applying and applying until she finally got into a good school.

920
00:44:24.944 --> 00:44:27.646
It set the tone for all five of our other kids.

921
00:44:28.487 --> 00:44:29.828
They watch her go and do that.

922
00:44:29.848 --> 00:44:30.728
I can do it.

923
00:44:31.189 --> 00:44:34.171
Oh, she just went to another state to go to school.

924
00:44:34.512 --> 00:44:38.355
So then the next daughter packed up and said, I want to go to school in Arizona.

925
00:44:39.114 --> 00:44:43.778
Moved to downtown Phoenix, didn't know a soul, and went to Phoenix College.

926
00:44:43.798 --> 00:44:44.819
And now she's at ASU.

927
00:44:44.879 --> 00:44:47.380
Like, just there they go.

928
00:44:47.661 --> 00:44:52.124
And then our son moved to Scottsdale and went to flight school.

929
00:44:52.224 --> 00:44:53.966
And he just got an airline pilot job.

930
00:44:54.146 --> 00:44:54.646
Nice.

931
00:44:54.826 --> 00:44:56.688
So all the kids are doing great.

932
00:44:56.768 --> 00:44:57.869
And then, let's see, next.

933
00:44:59.029 --> 00:44:59.610
The next son.

934
00:45:00.511 --> 00:45:03.373
So we have Ella, Mitch, Addie, Ethan.

935
00:45:03.753 --> 00:45:04.113
Okay.

936
00:45:04.374 --> 00:45:08.196
Ethan just decided to follow his heart.

937
00:45:08.597 --> 00:45:08.737
Okay.

938
00:45:09.190 --> 00:45:13.913
He finally, so he's been at junior college and JC wrestling.

939
00:45:14.722 --> 00:45:18.345
And his dream was to come back to Greeley and wrestle at UNC.

940
00:45:18.565 --> 00:45:18.866
Okay.

941
00:45:18.966 --> 00:45:19.726
That was his dream.

942
00:45:20.607 --> 00:45:21.488
It's all he wanted.

943
00:45:21.548 --> 00:45:24.750
You know, something about he wanted to be that hometown kid that came home.

944
00:45:25.251 --> 00:45:26.812
Well, he got a spot on the team.

945
00:45:27.052 --> 00:45:27.292
Cool.

946
00:45:27.693 --> 00:45:32.877
So he moves into this wrestling house and full guys.

947
00:45:32.917 --> 00:45:33.818
He's just having a great summer.

948
00:45:33.878 --> 00:45:35.799
Is this the 21-year-old that's also programming AIs for you?

949
00:45:35.819 --> 00:45:36.260
No, not yet.

950
00:45:36.340 --> 00:45:36.860
No, not yet.

951
00:45:37.321 --> 00:45:38.341
So Ethan is 23.

952
00:45:38.401 --> 00:45:38.842
Okay, gotcha.

953
00:45:38.862 --> 00:45:39.783
So he's a senior at UNC.

954
00:45:43.587 --> 00:45:51.834
He comes to me a couple weeks ago and says, hey, I have had a lot of success in judo, in judo competitions.

955
00:45:51.874 --> 00:45:55.417
He went to Denver as like a brand new, like...

956
00:45:56.986 --> 00:46:00.827
He just started training judo a couple months ago to be more well-rounded in wrestling.

957
00:46:01.187 --> 00:46:02.968
And he goes to Denver, wins a tournament.

958
00:46:03.388 --> 00:46:03.688
Oh, dang.

959
00:46:03.748 --> 00:46:06.229
And everyone's telling him, like, oh, you've got some real potential here.

960
00:46:06.629 --> 00:46:09.389
And we think that you're going to be really good.

961
00:46:09.409 --> 00:46:10.970
Are you worried he's going to go MMA or something?

962
00:46:11.730 --> 00:46:13.951
He's been saying that for a long time.

963
00:46:14.291 --> 00:46:14.911
Is he mean?

964
00:46:16.318 --> 00:46:21.980
He's not mean, but he's one of those kids that doesn't feel pain.

965
00:46:22.000 --> 00:46:25.781
To do MMA, you've got to have a screw loose.

966
00:46:25.921 --> 00:46:28.162
And he has one loose in the best way.

967
00:46:28.803 --> 00:46:30.103
He's just my kid.

968
00:46:30.543 --> 00:46:34.044
When he was 18 months old, he was always trying to push me down.

969
00:46:35.785 --> 00:46:38.126
He grabbed me by the knees and gave it all he got.

970
00:46:39.066 --> 00:46:40.787
He was born different.

971
00:46:40.847 --> 00:46:41.567
Born to wrestle.

972
00:46:41.827 --> 00:46:43.488
Born to wrestle, born to fight.

973
00:46:43.528 --> 00:46:43.688
Yeah.

974
00:46:44.068 --> 00:46:47.269
But he's a very gentle, protective kid.

975
00:46:47.329 --> 00:46:55.151
One of the things that I think the Joe Rogan podcast has done, having done a lot of things, but he brings these MMA guys on there.

976
00:46:55.552 --> 00:46:59.613
Maybe once every two or three months, he'll have a MMA star on there.

977
00:47:00.993 --> 00:47:03.194
And they come from wildly diverse backgrounds.

978
00:47:03.214 --> 00:47:11.256
There's Brazilians and there's freaking, not actually Russians, but some of those other nearby there, Azerbaijans and stuff like that.

979
00:47:12.077 --> 00:47:13.197
But they're all like...

980
00:47:14.390 --> 00:47:33.272
students of life and intellect and focused energy and they're kind and they're smart and they're yes they will mess somebody up in the right circumstance but they're not violent at all they don't want to hurt people if anything they don't they want to not hurt people

981
00:47:33.592 --> 00:47:34.853
Yes, exactly.

982
00:47:34.893 --> 00:47:35.574
That's so weird.

983
00:47:35.954 --> 00:47:39.578
So yeah, my son, so he, um, he's a philosophy major.

984
00:47:39.678 --> 00:47:39.998
Right.

985
00:47:40.058 --> 00:47:40.659
Exactly.

986
00:47:40.719 --> 00:47:45.183
And he's studying Japanese because he wants to learn the culture of judo.

987
00:47:45.203 --> 00:47:49.507
And he just got his brown belt after a few months of judo.

988
00:47:49.987 --> 00:47:55.592
So he comes to me and he's like, he gets his brown belt and there's all these competitions that his coaches want him to do.

989
00:47:55.612 --> 00:47:59.516
And he says, mom, I can't do both UNC wrestling and judo at the same time.

990
00:48:01.095 --> 00:48:06.958
And me, I said, you know, I'm just going to say, like, I don't want you to do things for other people.

991
00:48:07.018 --> 00:48:09.059
I want you to do what your heart tells you to do.

992
00:48:09.299 --> 00:48:14.521
But also, are you going to regret years down the road this opportunity that you wanted so badly?

993
00:48:15.202 --> 00:48:19.684
But the commitment that Division One Wrestling takes is, like, your heart has to be in it.

994
00:48:19.744 --> 00:48:19.984
Yeah.

995
00:48:20.384 --> 00:48:21.945
And the coach came to him and said, work.

996
00:48:22.972 --> 00:48:26.453
came to the team and said, we have 38 guys in the room and we're cutting to 30.

997
00:48:26.953 --> 00:48:33.016
So he knew eight people were going to go and he didn't want to take that spot from someone that really wanted it and was willing to do what it took.

998
00:48:33.076 --> 00:48:33.776
Put all the work in.

999
00:48:33.816 --> 00:48:35.036
Yeah, and had their heart in it.

1000
00:48:35.516 --> 00:48:36.617
So that's my next step.

1001
00:48:36.637 --> 00:48:42.159
Well, when something is new and shiny and exciting like that and he's already excelled so dramatically.

1002
00:48:42.179 --> 00:48:42.939
Yeah.

1003
00:48:43.059 --> 00:48:44.680
Oof, Mama, I'm sorry, but that's tough.

1004
00:48:44.740 --> 00:48:45.640
No, that's a tough...

1005
00:48:45.865 --> 00:48:47.246
I think he's going to have a lot of fun.

1006
00:48:47.666 --> 00:48:49.247
I met with his coaches this morning.

1007
00:48:49.287 --> 00:48:50.608
First time I've ever met with them.

1008
00:48:50.668 --> 00:48:52.189
And we're going to do some stuff with the magazine.

1009
00:48:52.209 --> 00:48:52.389
For sure.

1010
00:48:52.409 --> 00:48:55.051
Because I'm like, you're changing my kids' lives.

1011
00:48:55.131 --> 00:48:55.491
Right.

1012
00:48:55.711 --> 00:48:56.472
In a good way.

1013
00:48:56.492 --> 00:48:56.912
Hopefully, yeah.

1014
00:48:56.932 --> 00:48:57.933
And lots of other people.

1015
00:48:58.033 --> 00:48:59.233
And so I want to tell your story.

1016
00:48:59.293 --> 00:49:02.335
So stay tuned for the Farm Brazilian.

1017
00:49:02.355 --> 00:49:05.857
So now we're on to the AI oil field software designer guy.

1018
00:49:05.957 --> 00:49:07.538
So this kid came out of nowhere.

1019
00:49:07.859 --> 00:49:08.079
Okay.

1020
00:49:08.099 --> 00:49:09.620
So he was my kid that was a little bitty.

1021
00:49:09.800 --> 00:49:14.423
And if he didn't have a toy that he wanted, he figured out how to build it with stuff he already had.

1022
00:49:14.963 --> 00:49:22.392
So I knew he had this inquisitive brain that was going to figure things out and figure out how to achieve his goals no matter what it took.

1023
00:49:22.652 --> 00:49:23.813
So I always saw that for him.

1024
00:49:23.833 --> 00:49:25.415
What's his name?

1025
00:49:25.455 --> 00:49:25.776
Caleb.

1026
00:49:25.936 --> 00:49:26.196
Caleb.

1027
00:49:26.416 --> 00:49:26.737
Hey, Caleb.

1028
00:49:27.037 --> 00:49:27.217
Yeah.

1029
00:49:27.578 --> 00:49:28.339
So that's Caleb.

1030
00:49:28.679 --> 00:49:29.019
It's okay.

1031
00:49:29.460 --> 00:49:31.843
So he, yeah, he went to...

1032
00:49:32.363 --> 00:49:50.694
school at utah tech and he had a great freshman year partied like crazy had a good time made lots of friends stayed up late and then he said mom you know i just don't know if i want to go back to school like i just i took stupid classes like music history and like that doesn't make sense to me just to waste my time taking stuff i don't want to take yeah

1033
00:49:51.334 --> 00:49:52.495
Well, I made him go back anyways.

1034
00:49:52.535 --> 00:49:55.297
And I said, school is not about those classes.

1035
00:49:55.377 --> 00:49:59.920
It's about the relationships that you make and the skills that you learn in school.

1036
00:50:00.261 --> 00:50:01.682
So go back without mindset.

1037
00:50:02.062 --> 00:50:04.924
Just take the business classes that you want to take and nothing else.

1038
00:50:05.524 --> 00:50:05.985
So we did.

1039
00:50:06.425 --> 00:50:12.850
He took one business class and his professor was a professional who was only teaching one class.

1040
00:50:13.590 --> 00:50:14.291
Those are my favorites.

1041
00:50:14.371 --> 00:50:14.711
Yeah.

1042
00:50:14.971 --> 00:50:15.791
They do it because they love it.

1043
00:50:15.812 --> 00:50:19.033
I kind of wanted to be a professor someday, but as a business guy, right?

1044
00:50:19.053 --> 00:50:19.273
Yeah.

1045
00:50:19.493 --> 00:50:20.374
You'd be really good at that.

1046
00:50:20.754 --> 00:50:21.915
So they do it because they love it.

1047
00:50:22.015 --> 00:50:28.478
So he became very close with this professor and another professor who was like an executive for Blue Bunny Ice Cream.

1048
00:50:28.618 --> 00:50:29.379
Okay.

1049
00:50:29.719 --> 00:50:31.660
So now he's connecting the dots.

1050
00:50:31.680 --> 00:50:35.802
Like, okay, I'm here to really learn, to make connections.

1051
00:50:35.882 --> 00:50:43.026
And so he would stay after class and talk to these professors and ask them about their experiences and just...

1052
00:50:43.226 --> 00:50:43.446
Absorb.

1053
00:50:43.466 --> 00:50:43.606
Absorb.

1054
00:50:43.764 --> 00:50:45.065
Yeah, absorb as much as he could.

1055
00:50:45.646 --> 00:50:56.896
So he gets into Claude, starts learning AI while he's in school, and connects with this professor who's also running a full-time life insurance agency.

1056
00:50:57.056 --> 00:50:58.738
Okay.

1057
00:50:58.778 --> 00:51:03.642
And they're talking, and my son's like, well, what if we did this to help you and built this?

1058
00:51:03.942 --> 00:51:04.182
Hmm.

1059
00:51:04.663 --> 00:51:06.945
Well, fast forward, like...

1060
00:51:07.716 --> 00:51:16.561
Eight months later, and they've built all of these systems for life insurance agents that manage all of their clients, all of their marketing.

1061
00:51:16.601 --> 00:51:19.203
So they're building all of these really neat systems.

1062
00:51:19.803 --> 00:51:26.047
Caleb develops this product that helps people who are almost uninsurable and can't find insurance.

1063
00:51:26.407 --> 00:51:30.550
He builds a product to connect them to agents all over the country that will insure them.

1064
00:51:30.711 --> 00:51:30.951
Wow.

1065
00:51:31.211 --> 00:51:32.712
So he's doing really cool things.

1066
00:51:32.772 --> 00:51:34.834
And then he's like, oh, I could do this in other industries.

1067
00:51:35.394 --> 00:51:37.776
So he builds that for our oil and gas company.

1068
00:51:37.816 --> 00:51:41.019
So now we have all of our wells, all of our investors, all of our production.

1069
00:51:41.059 --> 00:51:43.621
And then he meets mineral owners, starts building it for them.

1070
00:51:44.101 --> 00:51:45.803
And then he meets guys that own –

1071
00:51:46.906 --> 00:51:48.988
storage units and he's building systems for them.

1072
00:51:49.028 --> 00:51:53.652
So he's, and then he met this guy who has this, like, this technology.

1073
00:51:53.672 --> 00:51:57.215
Yeah, we want to be a software seller these days.

1074
00:51:57.355 --> 00:51:57.875
Oh, no.

1075
00:51:57.935 --> 00:51:58.315
Bye-bye.

1076
00:51:58.916 --> 00:51:59.396
Right.

1077
00:51:59.857 --> 00:52:01.938
You want to pay me $150 a month forever?

1078
00:52:01.958 --> 00:52:03.079
No.

1079
00:52:03.420 --> 00:52:04.180
Yeah.

1080
00:52:04.200 --> 00:52:04.481
I don't.

1081
00:52:04.501 --> 00:52:05.541
Or $500 or whatever.

1082
00:52:05.621 --> 00:52:10.626
Like, especially, I guess the enterprise softwares and stuff, but even them have to be under some significant threat.

1083
00:52:11.887 --> 00:52:14.849
The ERP type systems, you know, the real sophisticated systems.

1084
00:52:15.243 --> 00:52:19.846
Yeah, and they are hiring AI consultants like crazy to try to get ahead of it.

1085
00:52:20.246 --> 00:52:20.446
Right.

1086
00:52:20.686 --> 00:52:21.627
It's very interesting.

1087
00:52:21.667 --> 00:52:23.808
And so I'm really enjoying watching him.

1088
00:52:23.888 --> 00:52:26.849
And so as you can imagine, he did not go back to school this fall.

1089
00:52:27.090 --> 00:52:27.750
Yeah, too busy.

1090
00:52:28.230 --> 00:52:29.311
He's got way too much work.

1091
00:52:29.391 --> 00:52:29.711
Right.

1092
00:52:29.771 --> 00:52:33.473
And I said, you know, my generation is like, oh, you got to get your degree.

1093
00:52:33.513 --> 00:52:36.535
I might want to hire him if he's still affordable before he's overpriced.

1094
00:52:36.555 --> 00:52:37.815
Yeah, do it now.

1095
00:52:38.496 --> 00:52:39.656
He's still very affordable.

1096
00:52:39.696 --> 00:52:43.999
Because I've told him too, like, don't you worry about what you're charging people because that will take care of itself.

1097
00:52:44.019 --> 00:52:44.279
Yeah.

1098
00:52:44.399 --> 00:52:50.484
I met a kid at the food truck rally last week that has built a hacky sack business.

1099
00:52:50.504 --> 00:52:54.988
He's a third-year CSU student, and he's got these hacky sacks that are just money.

1100
00:52:55.488 --> 00:53:00.332
They're just perfect size, perfect padding, perfect stitching, and they're $18.

1101
00:53:00.932 --> 00:53:01.953
And he's selling his shit on them.

1102
00:53:01.973 --> 00:53:04.275
He's got them in a couple of local retailers and stuff already.

1103
00:53:04.875 --> 00:53:08.659
And I was thinking to myself, I should have grabbed that kid's contact info.

1104
00:53:08.679 --> 00:53:09.259
He'd be a fun...

1105
00:53:10.680 --> 00:53:14.382
Kind of spirit of entrepreneurship at a young age kind of thing, right?

1106
00:53:14.402 --> 00:53:14.822
Absolutely.

1107
00:53:14.882 --> 00:53:15.563
In a product way.

1108
00:53:15.803 --> 00:53:16.203
Uh-huh.

1109
00:53:16.223 --> 00:53:21.926
Because there's a lot of people who try to sell services and doing, I'll do your marketing and stuff like that.

1110
00:53:21.966 --> 00:53:24.788
But we still develop products like we used to.

1111
00:53:25.068 --> 00:53:25.348
Yeah.

1112
00:53:25.808 --> 00:53:26.789
Everything's so digital.

1113
00:53:27.129 --> 00:53:32.312
Oh, by the way, while we're talking about your family, I have a gift for you and your family.

1114
00:53:32.332 --> 00:53:32.812
Oh, yeah.

1115
00:53:34.587 --> 00:53:39.890
The gift for you, the standard gift, is the crazy ginger hot sauce.

1116
00:53:39.950 --> 00:53:41.631
Oh, nice.

1117
00:53:42.091 --> 00:53:51.115
And because it reinforces our theme of ask of your needs and share of your abundance, I have a beautiful Swiss German tomato from my garden.

1118
00:53:51.436 --> 00:53:52.016
And a zucchini.

1119
00:53:52.036 --> 00:53:54.137
I've been giving zucchinis away like crazy.

1120
00:53:54.277 --> 00:53:55.818
Oh, that's a beautiful tomato.

1121
00:53:55.958 --> 00:53:56.238
Thank you.

1122
00:53:56.638 --> 00:53:56.958
Wow.

1123
00:53:56.998 --> 00:53:58.559
Yeah, my garden was not good this year.

1124
00:53:58.959 --> 00:54:00.240
Well, I'm glad that you were enjoying it.

1125
00:54:00.280 --> 00:54:01.100
Thank you for sharing.

1126
00:54:01.120 --> 00:54:02.181
Did you like tomatoes even?

1127
00:54:02.341 --> 00:54:02.681
Yes.

1128
00:54:03.001 --> 00:54:03.201
Good.

1129
00:54:03.381 --> 00:54:03.841
Very much.

1130
00:54:03.881 --> 00:54:04.342
Thank you.

1131
00:54:04.882 --> 00:54:06.703
Let's, you good?

1132
00:54:06.723 --> 00:54:07.423
Should we keep going?

1133
00:54:07.523 --> 00:54:07.703
Yeah.

1134
00:54:08.204 --> 00:54:09.704
Anything else we should touch on in the family?

1135
00:54:09.724 --> 00:54:10.405
Wait, we got one more kid.

1136
00:54:11.265 --> 00:54:12.105
Oh, yes.

1137
00:54:12.125 --> 00:54:12.666
The 17-year-old.

1138
00:54:12.926 --> 00:54:13.706
He's the sleeper.

1139
00:54:14.507 --> 00:54:16.788
Yeah, he's a senior this year and a wrestler and.

1140
00:54:18.280 --> 00:54:21.926
His coaches said he's also very good at judo, so he'll be fun to watch.

1141
00:54:21.946 --> 00:54:22.667
That'll be fun.

1142
00:54:23.168 --> 00:54:23.388
Yeah.

1143
00:54:23.768 --> 00:54:25.992
Actually, back to Craig first.

1144
00:54:26.172 --> 00:54:26.673
And...

1145
00:54:28.573 --> 00:54:29.054
We'll say this.

1146
00:54:29.274 --> 00:54:36.161
Since I kind of ask about your age with the calculators with tapes before, I'll say, Craig seems relatively maybe older than you.

1147
00:54:36.781 --> 00:54:37.182
Yes.

1148
00:54:37.542 --> 00:54:41.225
And what was your draw to him and the circumstance?

1149
00:54:41.366 --> 00:54:44.188
Were you online introduced, friends of friends?

1150
00:54:44.208 --> 00:54:45.690
You worked in the industry together, maybe.

1151
00:54:45.730 --> 00:54:46.050
We did.

1152
00:54:46.090 --> 00:54:46.190
Yeah.

1153
00:54:46.491 --> 00:54:47.752
Yeah, we were both in a lot of time.

1154
00:54:47.772 --> 00:54:48.413
Workplace romance?

1155
00:54:49.033 --> 00:54:49.333
No.

1156
00:54:49.434 --> 00:54:49.594
No.

1157
00:54:49.914 --> 00:54:50.194
No.

1158
00:54:50.655 --> 00:54:52.156
It's actually a very cool story.

1159
00:54:53.077 --> 00:54:58.379
So I worked for an oil and gas company and we were officed in Highlands Ranch.

1160
00:54:59.260 --> 00:55:01.461
And he was working out of Platteville office.

1161
00:55:02.221 --> 00:55:07.343
And both of our companies, I was actively leasing neighborhoods in Windsor.

1162
00:55:07.959 --> 00:55:13.080
for oil and gas development because we found out that all those neighborhoods, those minerals were not reserved.

1163
00:55:13.720 --> 00:55:17.141
And so I was sending letters as fast as I could.

1164
00:55:17.161 --> 00:55:18.121
To homeowners, basically.

1165
00:55:18.161 --> 00:55:22.922
And tiny little, like one third of an acre, quarter of an acre, tiny little houses.

1166
00:55:23.062 --> 00:55:23.182
Okay.

1167
00:55:23.382 --> 00:55:26.743
And so people are getting these letters and they're like, what is going on?

1168
00:55:26.863 --> 00:55:27.263
Yeah.

1169
00:55:27.423 --> 00:55:28.063
What in the world?

1170
00:55:28.103 --> 00:55:28.783
Is this a scam?

1171
00:55:28.803 --> 00:55:29.664
I don't know what to do with this.

1172
00:55:29.684 --> 00:55:31.584
They're going to mail me a check for $100.

1173
00:55:31.704 --> 00:55:32.504
Or no.

1174
00:55:33.184 --> 00:55:34.345
Like the oil field company?

1175
00:55:34.365 --> 00:55:36.405
It has to be related there to the?

1176
00:55:36.686 --> 00:55:40.064
So it was actually... No, he didn't...

1177
00:55:41.583 --> 00:55:45.985
Some of his neighborhoods, he failed to reserve the minerals.

1178
00:55:46.225 --> 00:55:46.825
Oh, I see.

1179
00:55:47.205 --> 00:55:55.948
He has a lot of mineral rights, but somehow there were stages of deeds that- Yeah, but the company that you worked for, was that his company?

1180
00:55:55.988 --> 00:55:56.068
No.

1181
00:55:56.108 --> 00:55:57.049
No, some other oil field.

1182
00:55:57.069 --> 00:55:59.350
So I worked for an oil and gas company called Tecton Energy.

1183
00:55:59.590 --> 00:55:59.890
Okay.

1184
00:55:59.930 --> 00:56:03.271
But Tecton is the company that drilled a lot of the wells on Martin's properties.

1185
00:56:03.291 --> 00:56:07.733
And they kind of sniffed out the fact that some of these properties still had some rights or something.

1186
00:56:07.873 --> 00:56:10.414
Yeah, so Tecton Energy is drilling up-

1187
00:56:11.354 --> 00:56:13.915
A lot of what's horizontally drilling through Windsor.

1188
00:56:14.055 --> 00:56:14.215
Yeah.

1189
00:56:14.235 --> 00:56:18.156
Through Martin's properties, through other neighborhoods, through most of Windsor.

1190
00:56:18.216 --> 00:56:19.737
Tekton Energy is the developer now.

1191
00:56:19.817 --> 00:56:20.237
Yeah.

1192
00:56:20.297 --> 00:56:24.158
So I work for Tekton, and so I'm actively leasing all of these neighborhoods.

1193
00:56:24.338 --> 00:56:24.618
Yeah.

1194
00:56:25.018 --> 00:56:31.961
Well, come to find out, there was an employee that lived in one of those neighborhoods for Craig's company that got one of my letters.

1195
00:56:32.481 --> 00:56:32.881
Okay.

1196
00:56:33.281 --> 00:56:37.743
She took it back to her company and said, hey, they're leasing in these neighborhoods.

1197
00:56:37.763 --> 00:56:38.723
We should look into this.

1198
00:56:38.743 --> 00:56:38.923
Okay.

1199
00:56:39.383 --> 00:56:46.791
So they started chasing us and sending letters and offering just a little bit more money than us to all these neighborhoods.

1200
00:56:47.732 --> 00:56:50.014
And people didn't know they get two letters.

1201
00:56:50.054 --> 00:56:51.395
They don't know what's going on.

1202
00:56:51.415 --> 00:56:55.299
So they signed both leases and send them back to us.

1203
00:56:55.779 --> 00:56:56.240
Oh, dang.

1204
00:56:56.260 --> 00:56:58.622
So it became like... And we're talking about what?

1205
00:56:58.682 --> 00:57:02.606
Like they get a couple hundred bucks a month or something if they're in a good...

1206
00:57:02.966 --> 00:57:06.809
Yeah, it might pay their cable bill once the production starts.

1207
00:57:06.849 --> 00:57:10.011
But for now, it's like $100 for the lease.

1208
00:57:10.171 --> 00:57:16.296
So I'm getting leases back, and I'm recording them with the county, and all of a sudden, I'm noticing like...

1209
00:57:17.306 --> 00:57:19.947
this other company is recording leases in the same neighborhood.

1210
00:57:20.387 --> 00:57:26.648
And then it became a race and literally whichever lease was recorded first, got it.

1211
00:57:26.829 --> 00:57:27.309
Oh, sure.

1212
00:57:27.489 --> 00:57:31.670
And so I'm like, and I see this name on, on all these leases.

1213
00:57:31.690 --> 00:57:33.070
It's Craig Rasmussen.

1214
00:57:33.090 --> 00:57:35.031
I'm like, who is this guy?

1215
00:57:35.111 --> 00:57:36.751
Like, get out of my neighborhood.

1216
00:57:36.771 --> 00:57:37.851
I was there first.

1217
00:57:37.971 --> 00:57:40.492
I didn't know they had an employee that like was kind of the mole.

1218
00:57:40.812 --> 00:57:41.092
Right.

1219
00:57:41.152 --> 00:57:42.052
So I was mad.

1220
00:57:42.213 --> 00:57:43.593
I'm like, this is ridiculous.

1221
00:57:43.653 --> 00:57:44.013
Like, yeah.

1222
00:57:44.974 --> 00:58:04.692
I was here first These are my neighborhoods And literally Because they're so tiny I have to get the whole neighborhood For it to be To make sense So I'm just like Irritated by this guy Yeah If you have one person That doesn't sign Then you just Can't really move forward You can And so there's a Stipulation called Force pooling Okay

1223
00:58:04.880 --> 00:58:07.282
So you give them notices like, hey, you're going to be force pulled.

1224
00:58:07.302 --> 00:58:07.662
If you don't.

1225
00:58:07.742 --> 00:58:08.423
Here are your choices.

1226
00:58:08.463 --> 00:58:08.703
Yeah.

1227
00:58:09.244 --> 00:58:10.945
If you don't do anything, this is what happens.

1228
00:58:10.985 --> 00:58:12.226
If you want to do this, you can do this.

1229
00:58:12.286 --> 00:58:12.807
If you want to do this.

1230
00:58:12.847 --> 00:58:15.929
So they still essentially have three choices as a mineral owner.

1231
00:58:15.970 --> 00:58:16.330
Makes sense.

1232
00:58:16.370 --> 00:58:16.630
Okay.

1233
00:58:16.690 --> 00:58:18.932
And that was the fun part about that job is teaching people that.

1234
00:58:19.112 --> 00:58:19.252
Yeah.

1235
00:58:19.573 --> 00:58:21.314
So I'm like, who the heck is this guy?

1236
00:58:21.354 --> 00:58:22.195
Like, get out of here.

1237
00:58:22.215 --> 00:58:23.776
So that was my first exposure to him.

1238
00:58:23.796 --> 00:58:25.317
But that was years before I actually met him.

1239
00:58:25.398 --> 00:58:25.718
Okay.

1240
00:58:25.738 --> 00:58:28.820
So, but I kind of planted the seed of like, I knew his name.

1241
00:58:30.542 --> 00:58:31.723
So fast forward.

1242
00:58:32.406 --> 00:58:35.588
maybe two years later, I don't know, a couple of years later.

1243
00:58:35.608 --> 00:58:39.090
Um, so I'm working in Windsor now.

1244
00:58:39.230 --> 00:58:45.593
So I had the incredible privilege of being on the Windsor project with three companies.

1245
00:58:46.433 --> 00:58:54.938
So I started with Tecton, I went to extraction and then Martin Lynn hired me out of extraction to come and manage all of his minerals, surface and subsurface.

1246
00:58:54.958 --> 00:58:55.018
Um,

1247
00:58:55.378 --> 00:58:57.760
and production and construction.

1248
00:58:58.100 --> 00:59:00.442
Oh, but mostly related to the rain dance-y thing?

1249
00:59:00.482 --> 00:59:07.126
I remember something from a... Yeah, that's another really, really cool story is the rain dance project.

1250
00:59:08.107 --> 00:59:11.209
So I'm working for Martin in the offices right in Water Valley.

1251
00:59:11.449 --> 00:59:19.475
And one day I just worked through lunch, and I just decided to go over and get a salad at the...

1252
00:59:20.375 --> 00:59:21.637
what's that bar downstairs?

1253
00:59:21.877 --> 00:59:22.798
The restaurant down there.

1254
00:59:23.038 --> 00:59:23.539
Sandbar.

1255
00:59:23.579 --> 00:59:23.739
Yeah.

1256
00:59:23.899 --> 00:59:26.342
So I walked down the sandbar at like two o'clock in the afternoon.

1257
00:59:26.602 --> 00:59:29.986
There's one guy standing, sitting at the bar and like the rest of the place is empty.

1258
00:59:30.006 --> 00:59:32.229
And I go and pick up my salad that I called over for.

1259
00:59:32.709 --> 00:59:37.415
And I look over at this guy and he's got a shirt on and it says extraction oil and gas on the shirt.

1260
00:59:37.435 --> 00:59:37.595
Yeah.

1261
00:59:38.255 --> 00:59:40.417
And I'm like, is your name Craig by chance?

1262
00:59:40.517 --> 00:59:42.278
It wasn't actually get this.

1263
00:59:42.298 --> 00:59:43.199
So it wasn't.

1264
00:59:43.399 --> 00:59:45.860
So I said, do you work for extraction?

1265
00:59:46.421 --> 00:59:47.762
And he says, no, no, no, no.

1266
00:59:48.562 --> 00:59:52.565
I just had this polo in my car and I wasn't sure what the dress code was because it's a golf club.

1267
00:59:52.585 --> 00:59:53.205
So I threw it on.

1268
00:59:54.866 --> 00:59:55.366
What do you do?

1269
00:59:55.386 --> 00:59:56.647
Like, what are you doing down here?

1270
00:59:57.188 --> 00:59:58.488
Tell me about working for extraction.

1271
00:59:58.528 --> 01:00:00.590
He just was instantly like, where did you come from?

1272
01:00:00.610 --> 01:00:02.351
Because he's an oil and gas guy.

1273
01:00:02.371 --> 01:00:03.972
I worked for Liberty Oilfield Services.

1274
01:00:04.527 --> 01:00:12.173
So we strike up a conversation and we're talking and I'm telling them my story and how I ended up managing the oil and gas assets for this developer.

1275
01:00:13.174 --> 01:00:17.317
And he looks at me like a few minutes later and he's like, what are you doing in an hour?

1276
01:00:18.158 --> 01:00:19.019
I said, working.

1277
01:00:19.399 --> 01:00:20.300
He said, can you come back?

1278
01:00:20.340 --> 01:00:21.281
I want you to meet somebody.

1279
01:00:22.141 --> 01:00:25.764
And he had me come back in an hour and introduced me to Craig.

1280
01:00:26.044 --> 01:00:26.485
Interesting.

1281
01:00:26.705 --> 01:00:26.925
Yeah.

1282
01:00:27.386 --> 01:00:30.088
Because he had in mind what you had in mind.

1283
01:00:30.108 --> 01:00:30.368
Yeah.

1284
01:00:31.421 --> 01:00:33.142
Or what Craig had in mind after he made it.

1285
01:00:33.163 --> 01:00:34.504
Doesn't matter now.

1286
01:00:34.644 --> 01:00:35.164
It worked out.

1287
01:00:35.304 --> 01:00:36.445
It worked out really, really well.

1288
01:00:36.465 --> 01:00:37.886
What a neat thing.

1289
01:00:38.507 --> 01:00:51.237
Well, and I'm wondering to myself, is the pathway to working for Martin and his oil and gas assets partly because of you found so many kind of gaps in his game from earlier and stuff with his tech did work and stuff?

1290
01:00:51.697 --> 01:00:53.679
Or how does that conversation come down?

1291
01:00:53.719 --> 01:00:58.743
Well, when I got to extraction is when I really started to see a lot of errors in

1292
01:01:00.637 --> 01:01:06.141
And I had become friends with Martin's team because Tekton was very close with him.

1293
01:01:06.181 --> 01:01:09.284
That was their primary project.

1294
01:01:09.404 --> 01:01:12.126
All of their surfaces were on Martin's properties.

1295
01:01:12.206 --> 01:01:16.129
So they had very tight-knit, close relationships with Martin's team.

1296
01:01:16.169 --> 01:01:17.630
And so I knew them.

1297
01:01:17.750 --> 01:01:26.736
And so when I started seeing all of these discrepancies and extraction was growing so fast, they were making acquisitions every week.

1298
01:01:27.197 --> 01:01:28.638
And maybe not every week, but...

1299
01:01:29.899 --> 01:01:30.259
A lot.

1300
01:01:30.279 --> 01:01:30.679
Every month.

1301
01:01:30.879 --> 01:01:31.880
Every month.

1302
01:01:31.920 --> 01:01:36.161
And huge multi-million dollar, I mean, 200 million dollar acquisition.

1303
01:01:36.181 --> 01:01:38.162
Tens of millions, 20s of millions, 40s of millions.

1304
01:01:38.182 --> 01:01:40.302
Yeah, 200 million dollar acquisitions is what they started with.

1305
01:01:40.362 --> 01:01:41.383
I don't know what they grew to.

1306
01:01:42.063 --> 01:01:50.406
So, and they were bringing on like insane amounts of accounting people and switching accounting programs and trying to manage all of this like data dump.

1307
01:01:50.866 --> 01:01:57.368
And Extraction hired me because they needed someone who knew the project to come with the project that they purchased Tecton's project for.

1308
01:01:59.884 --> 01:02:07.291
So I ended up going and working for Water Valley because they were dealing with eight operators and thousands of minerals.

1309
01:02:08.232 --> 01:02:10.194
And it was a very fun job.

1310
01:02:10.254 --> 01:02:10.674
I'm sure.

1311
01:02:10.734 --> 01:02:11.155
Yeah.

1312
01:02:11.175 --> 01:02:11.595
I'm sure.

1313
01:02:12.316 --> 01:02:21.265
So that was my kind of alluding to my son, Caleb, now kind of using current technologies to do the job I was doing about a million times better and faster.

1314
01:02:21.863 --> 01:02:23.064
I love it.

1315
01:02:23.164 --> 01:02:27.909
If we're going to cover all our normal segments, we better jump to the next one.

1316
01:02:27.949 --> 01:02:29.030
Where are we at now?

1317
01:02:29.130 --> 01:02:30.071
I think the time machine.

1318
01:02:31.072 --> 01:02:31.453
What's that?

1319
01:02:31.653 --> 01:02:34.136
Where we zoom back to your earliest memories.

1320
01:02:35.477 --> 01:02:35.837
You ready?

1321
01:02:37.979 --> 01:02:38.400
Okay.

1322
01:02:39.481 --> 01:02:41.563
If you need a break or a wine refill, let me know.

1323
01:02:41.583 --> 01:02:41.863
No, it's good.

1324
01:02:42.744 --> 01:02:43.205
It's good.

1325
01:02:44.266 --> 01:02:44.726
Yeah, tell me.

1326
01:02:46.355 --> 01:02:49.736
I feel like I remember you told me, were you from Texas or something?

1327
01:02:49.876 --> 01:02:50.616
I lived in Texas.

1328
01:02:50.657 --> 01:02:52.877
You lived in Texas before you came back or something.

1329
01:02:52.977 --> 01:02:54.638
I lived in seven states.

1330
01:02:55.378 --> 01:03:00.720
Tell me about three-year-old or two-year-old or whatever-year-old Tara that has a first memory.

1331
01:03:00.740 --> 01:03:02.100
The earliest memory.

1332
01:03:02.120 --> 01:03:06.322
I was three, and I remember holding my baby brother.

1333
01:03:06.842 --> 01:03:26.393
in the hospital oh yeah what a sweet memory yes tell me about the scene uh let's let's jump forward to say first grade you've got now a three-year-old brother or so your folks are doing what are they in the oil and gas industry is that where you learn the craft a little bit okay yep yeah

1334
01:03:27.864 --> 01:03:35.907
Yes, my dad's a geologist and interesting dynamic with like the reason I remember my brother being born is because I had a sister that died.

1335
01:03:36.767 --> 01:03:39.988
And we had a rainbow baby that we wouldn't have had.

1336
01:03:40.008 --> 01:03:40.548
Yeah.

1337
01:03:40.768 --> 01:03:41.789
If she hadn't passed away.

1338
01:03:41.829 --> 01:03:42.669
And you knew about that?

1339
01:03:43.882 --> 01:03:47.323
Like when you were two or whatever, you knew mom had lost a baby kind of thing?

1340
01:03:47.523 --> 01:03:51.565
Yeah, because I was 18 months old when my sister passed away.

1341
01:03:51.965 --> 01:03:54.786
But she was born and then... She was four years old.

1342
01:03:55.466 --> 01:03:55.606
Oh.

1343
01:03:55.766 --> 01:03:56.866
So she wasn't an infant.

1344
01:03:57.127 --> 01:03:57.487
I see.

1345
01:03:57.607 --> 01:03:57.847
Yeah.

1346
01:03:58.167 --> 01:04:01.248
So my sister died when she was four and I was 18 months old when she died.

1347
01:04:01.668 --> 01:04:06.631
So I knew at three years old that what this baby represented for our family.

1348
01:04:06.691 --> 01:04:07.051
Yeah.

1349
01:04:07.131 --> 01:04:08.211
So it was a very.

1350
01:04:08.271 --> 01:04:11.373
You were a pretty smart three-year-old to take all that in.

1351
01:04:11.593 --> 01:04:11.933
I mean.

1352
01:04:12.373 --> 01:04:13.394
Well, you just saw the trauma.

1353
01:04:13.414 --> 01:04:14.474
It made an impression.

1354
01:04:14.534 --> 01:04:15.715
It's like, yeah, it's like that.

1355
01:04:15.935 --> 01:04:17.416
Why was that moment so special?

1356
01:04:17.436 --> 01:04:18.917
And that's probably why you asked that question.

1357
01:04:19.077 --> 01:04:21.078
It's like, why is that your earliest memory?

1358
01:04:21.118 --> 01:04:21.758
Why was that?

1359
01:04:22.158 --> 01:04:23.058
ingrained in your brain.

1360
01:04:23.118 --> 01:04:29.941
Well, sometimes, you know, and sometimes I'm just amazed by some people are like, I don't really remember anything before I was eight.

1361
01:04:30.481 --> 01:04:34.323
And other people are like, when I was in the womb, I have these kind of memories.

1362
01:04:34.883 --> 01:04:39.045
And so it's kind of my own kind of research project of sorts, I think.

1363
01:04:39.825 --> 01:04:46.250
But I do, it's intriguing to me what resonates, what clicks.

1364
01:04:46.551 --> 01:04:46.951
So, yeah.

1365
01:04:46.971 --> 01:04:49.893
So now you're back again to a two-child family.

1366
01:04:49.913 --> 01:04:51.435
Well, I have an older brother.

1367
01:04:51.495 --> 01:04:52.035
You did already.

1368
01:04:52.135 --> 01:04:52.476
Okay.

1369
01:04:52.556 --> 01:04:52.736
Yeah.

1370
01:04:52.756 --> 01:04:55.058
So there was three of us, and then there was two, and then there was three.

1371
01:04:55.138 --> 01:04:55.498
Yeah, yeah.

1372
01:04:55.518 --> 01:04:55.798
Gotcha.

1373
01:04:55.818 --> 01:04:56.419
Gotcha.

1374
01:04:56.439 --> 01:05:01.163
And your mom was a stay-at-home mom, or did she do stuff outside the home?

1375
01:05:01.463 --> 01:05:01.903
Yeah.

1376
01:05:02.164 --> 01:05:08.569
She always, she worked most of my life, which taught me that.

1377
01:05:10.236 --> 01:05:13.040
She always told me, like, it's really good for women to work.

1378
01:05:13.901 --> 01:05:15.303
You always have your own identity.

1379
01:05:15.383 --> 01:05:16.524
You get dressed up.

1380
01:05:16.624 --> 01:05:17.846
You have your own money.

1381
01:05:17.946 --> 01:05:18.747
Friends, money.

1382
01:05:18.887 --> 01:05:19.568
Yeah, your own life.

1383
01:05:19.588 --> 01:05:20.489
You're not dependent upon this.

1384
01:05:21.671 --> 01:05:21.931
Yeah.

1385
01:05:22.232 --> 01:05:23.253
Okay.

1386
01:05:23.373 --> 01:05:27.739
And then, like, tell me about that, say, third, fifth grade, like, you're...

1387
01:05:28.200 --> 01:05:29.682
becoming yourself a bit?

1388
01:05:29.722 --> 01:05:31.986
Were you academically gifted?

1389
01:05:32.066 --> 01:05:37.214
Did you get into basketball or cheerleading or anything like that?

1390
01:05:37.254 --> 01:05:38.476
Like what were your, what were your pursuits?

1391
01:05:38.496 --> 01:05:39.337
That's a pretty good guess.

1392
01:05:39.437 --> 01:05:42.923
I was in the gifted and talented program for being creative and I did play basketball.

1393
01:05:43.363 --> 01:05:47.865
But so fifth grade, our elementary school, and I went to a pretty big elementary school.

1394
01:05:47.885 --> 01:05:48.305
Okay.

1395
01:05:48.325 --> 01:05:48.946
And where is this at?

1396
01:05:49.186 --> 01:05:49.886
In Arkansas.

1397
01:05:50.066 --> 01:05:50.386
Arkansas.

1398
01:05:50.406 --> 01:05:51.207
Fayetteville, Arkansas.

1399
01:05:51.227 --> 01:05:51.367
Okay.

1400
01:05:51.687 --> 01:05:51.907
Yeah.

1401
01:05:51.927 --> 01:05:53.808
So this is where Walmart is.

1402
01:05:54.328 --> 01:05:54.888
Walmart, Tyson.

1403
01:05:54.908 --> 01:05:55.929
But there's oil there somewhere too.

1404
01:05:56.049 --> 01:05:57.009
It's a really cool place.

1405
01:05:57.229 --> 01:05:57.449
Yeah.

1406
01:05:57.489 --> 01:06:01.111
So my dad's working oil fields out there in Arkansas.

1407
01:06:01.131 --> 01:06:01.251
Yeah.

1408
01:06:01.271 --> 01:06:01.391
Yeah.

1409
01:06:01.411 --> 01:06:02.371
Yeah.

1410
01:06:02.391 --> 01:06:10.775
So our elementary school had a big fundraiser and they decided to give fifth graders the leadership responsibilities for the fundraiser.

1411
01:06:10.795 --> 01:06:10.855
Oh.

1412
01:06:10.875 --> 01:06:12.556
And so they had a supply...

1413
01:06:13.360 --> 01:06:17.745
Without our names, answer a bunch of questions about what we wanted to do, what we were good at.

1414
01:06:18.125 --> 01:06:23.911
And I ended up, out of 100 fifth graders, getting the marketing job.

1415
01:06:24.232 --> 01:06:24.592
Okay.

1416
01:06:25.573 --> 01:06:32.380
So I got to produce a TV commercial, a radio commercial, and design a newspaper at 11 years old.

1417
01:06:32.420 --> 01:06:33.081
Oh, how cute.

1418
01:06:33.221 --> 01:06:34.342
So I think that...

1419
01:06:35.223 --> 01:06:42.748
told me that I was good at that and that I could do that if I wanted to and really planted the seed, which I mean, when you're little, those things matter.

1420
01:06:42.828 --> 01:06:43.308
Oh, totally.

1421
01:06:43.368 --> 01:06:47.470
And my dad told me like, someday, Tara, you're going to be really good at public relations.

1422
01:06:47.691 --> 01:06:51.133
I was like, okay, I trust you.

1423
01:06:51.233 --> 01:06:51.673
Yeah.

1424
01:06:51.693 --> 01:06:54.275
You have that dad daughter relationship and you just believe everything.

1425
01:06:54.295 --> 01:06:57.356
Tell me about your dad a little bit, like his personality character.

1426
01:06:57.376 --> 01:06:57.897
He's amazing.

1427
01:06:58.497 --> 01:06:59.499
So he's a scientist.

1428
01:06:59.719 --> 01:07:00.300
Okay.

1429
01:07:00.540 --> 01:07:05.847
And he, geologist, he is very good at what he does.

1430
01:07:05.887 --> 01:07:09.011
He still works full time at 71 years old with our company.

1431
01:07:09.412 --> 01:07:13.177
And now he's evaluating projects coming across our desk for...

1432
01:07:14.761 --> 01:07:19.244
oil reserves and gas reserves that have not been properly developed.

1433
01:07:20.365 --> 01:07:22.826
And he's worked almost every basin in the country.

1434
01:07:22.986 --> 01:07:23.347
Wow.

1435
01:07:23.547 --> 01:07:28.530
And he figured out that if you crack the code to a basin...

1436
01:07:29.497 --> 01:07:37.459
you will have incredible success in every basin has a code and every basin has a different code and it's really neat to watch him.

1437
01:07:37.479 --> 01:07:41.480
And he's working on a project that could be a company maker for us right now.

1438
01:07:41.780 --> 01:07:42.741
And it's amazing.

1439
01:07:42.781 --> 01:07:46.822
He's telling me about all these other geologists that are like, no, that didn't work.

1440
01:07:46.862 --> 01:07:47.502
And that didn't work.

1441
01:07:47.542 --> 01:07:48.002
And here's why.

1442
01:07:48.062 --> 01:07:48.662
And that didn't work.

1443
01:07:48.702 --> 01:07:50.683
And he's just like shaking his head.

1444
01:07:50.723 --> 01:07:52.483
Like you guys totally missed it here.

1445
01:07:52.563 --> 01:07:58.605
And it's neat because I didn't realize maybe until just recently how good,

1446
01:07:59.203 --> 01:08:03.570
He is at Cracking Codes, where I just figured all geologists know how to find oil.

1447
01:08:03.831 --> 01:08:04.051
Right.

1448
01:08:04.091 --> 01:08:05.293
That's why they're geologists.

1449
01:08:05.313 --> 01:08:07.216
You just thump the ground and you get the report.

1450
01:08:07.236 --> 01:08:09.059
You know what kind of rocks to look for.

1451
01:08:09.540 --> 01:08:09.820
Yeah.

1452
01:08:10.722 --> 01:08:11.383
Here's the report.

1453
01:08:11.403 --> 01:08:11.543
Right.

1454
01:08:12.022 --> 01:08:13.402
It's like buying watermelons.

1455
01:08:13.703 --> 01:08:14.143
Yeah.

1456
01:08:14.883 --> 01:08:20.565
But it's neat to see that he really is an expert in his field.

1457
01:08:20.665 --> 01:08:26.806
And so hopefully you can have me back on in a few years talking about this company.

1458
01:08:26.846 --> 01:08:28.467
Amazing thing that happened.

1459
01:08:28.527 --> 01:08:29.367
I love it.

1460
01:08:29.387 --> 01:08:30.287
I might sell the magazine.

1461
01:08:30.307 --> 01:08:32.988
I may be working in another state on this project.

1462
01:08:33.728 --> 01:08:35.409
Tell me about your mom a little bit more.

1463
01:08:36.362 --> 01:08:42.524
She's amazing, supportive, so loving, always taught me.

1464
01:08:42.844 --> 01:08:43.924
Like the super encourager.

1465
01:08:44.304 --> 01:08:44.584
Yes.

1466
01:08:45.085 --> 01:08:49.866
And one of my favorite things to say about her is she always taught me that there's different seasons of life.

1467
01:08:50.526 --> 01:08:57.908
To give yourself grace and to just know that sometimes you can do these things and sometimes you can't.

1468
01:08:58.008 --> 01:08:59.089
That's an old song.

1469
01:08:59.349 --> 01:09:01.649
Sometimes you're the windshield, sometimes you're the bug.

1470
01:09:01.669 --> 01:09:03.050
Yeah.

1471
01:09:03.070 --> 01:09:03.470
Yeah.

1472
01:09:03.710 --> 01:09:07.775
Well, I just remember when I was home, I stayed home for 10 years with my kids when they were little.

1473
01:09:08.616 --> 01:09:13.421
And I remember being home with them and she'd say, you know, this is your season of life to just be here with these kids.

1474
01:09:13.441 --> 01:09:14.002
Yeah.

1475
01:09:14.022 --> 01:09:19.068
And later you can be out in the community and giving back and doing other things, but like

1476
01:09:19.468 --> 01:09:23.890
if this is your season, like just embrace it because it's not always going to be your season.

1477
01:09:24.571 --> 01:09:39.498
And so that was a big lesson for me that I talk about a lot is like, especially for women and fathers and men, like just give yourselves grace and know that there, you can do certain things in certain time periods of your life and others.

1478
01:09:39.738 --> 01:09:42.800
And you can do better when you say that to yourself sometimes too.

1479
01:09:42.840 --> 01:09:43.100
Right.

1480
01:09:43.240 --> 01:09:43.520
Yeah.

1481
01:09:44.761 --> 01:09:45.581
That's the challenge.

1482
01:09:45.601 --> 01:09:47.502
Like not too much grace for yourself.

1483
01:09:47.983 --> 01:09:48.303
Always.

1484
01:09:48.343 --> 01:09:48.443
Yeah.

1485
01:09:49.063 --> 01:09:50.464
Well, because that's the trap, right?

1486
01:09:50.664 --> 01:09:50.884
Yeah.

1487
01:09:50.904 --> 01:09:56.348
You gotta give yourself a break when you deserve it, when you... And, like, you can't always be on break.

1488
01:09:57.208 --> 01:09:59.750
Yeah, because if you are, you're gonna miss out on opportunities.

1489
01:09:59.770 --> 01:10:00.070
Totally.

1490
01:10:00.846 --> 01:10:04.227
Let's take us to, like, I graduated high school.

1491
01:10:04.427 --> 01:10:07.408
I'm wondering what I'm doing next season for you.

1492
01:10:08.008 --> 01:10:09.769
Like, describe your circumstances.

1493
01:10:09.849 --> 01:10:11.529
Were you in Fayetteville still?

1494
01:10:11.589 --> 01:10:12.349
Where were you at?

1495
01:10:12.369 --> 01:10:14.110
So I graduated from Highlands Ranch High School.

1496
01:10:14.210 --> 01:10:14.610
Okay.

1497
01:10:14.630 --> 01:10:16.351
So you made your way up to Colorado by then?

1498
01:10:16.711 --> 01:10:16.991
Yes.

1499
01:10:17.211 --> 01:10:20.832
We moved every few years, so I went a lot of places, which has been great.

1500
01:10:21.420 --> 01:10:26.222
So I graduated, and in high school, I was president of the yearbook club.

1501
01:10:27.382 --> 01:10:29.303
I was very much into video production.

1502
01:10:29.323 --> 01:10:33.765
Okay, so you really do have roots in this kind of stuff.

1503
01:10:34.045 --> 01:10:34.385
Yes.

1504
01:10:34.925 --> 01:10:36.286
Yeah, I was the...

1505
01:10:38.040 --> 01:10:41.022
Anchor, broadcaster for our high school news channel.

1506
01:10:41.162 --> 01:10:41.502
Yeah.

1507
01:10:41.943 --> 01:10:45.845
If I need a guest host for the local experience, I might check you out.

1508
01:10:46.405 --> 01:10:46.665
Yeah.

1509
01:10:46.926 --> 01:10:47.866
I'm available.

1510
01:10:47.986 --> 01:10:49.307
Okay.

1511
01:10:49.607 --> 01:10:50.928
So, yeah, that's what I did.

1512
01:10:51.108 --> 01:10:54.350
But I was very entrenched in a religious community.

1513
01:10:54.570 --> 01:10:56.151
I went to BYU-Idaho.

1514
01:10:56.191 --> 01:10:56.872
I was Mormon.

1515
01:10:57.552 --> 01:10:58.653
You were raised Mormon?

1516
01:10:58.713 --> 01:10:59.233
I was raised Mormon.

1517
01:10:59.253 --> 01:10:59.433
I guess.

1518
01:10:59.453 --> 01:10:59.553
Okay.

1519
01:10:59.573 --> 01:11:01.795
I was almost destined to get married young and...

1520
01:11:02.277 --> 01:11:08.241
So it was somewhat unusual for like even in Arkansas and stuff like that or not so much?

1521
01:11:09.682 --> 01:11:17.848
Like in a place like I consider Arkansas or Texas kind of Bible belty and maybe less Mormon friendly somehow or something?

1522
01:11:18.129 --> 01:11:21.511
Well, everywhere you go, there are Mormon churches.

1523
01:11:21.611 --> 01:11:22.151
Yeah, okay.

1524
01:11:22.171 --> 01:11:24.433
So the Mormon church is very widespread worldwide.

1525
01:11:24.453 --> 01:11:24.994
Sure, sure.

1526
01:11:25.034 --> 01:11:28.896
So yeah, we had a great community of Mormons in Arkansas everywhere we went.

1527
01:11:29.157 --> 01:11:29.417
Okay.

1528
01:11:30.681 --> 01:11:31.762
So I grew up very Mormon.

1529
01:11:31.782 --> 01:11:33.203
And so I went to BYU, Idaho.

1530
01:11:33.283 --> 01:11:38.886
And it has to be a very, very high percentage of girls that get married after their freshman year.

1531
01:11:38.966 --> 01:11:40.888
And I was one of them, unfortunately.

1532
01:11:41.128 --> 01:11:42.209
So I got married at 19.

1533
01:11:42.409 --> 01:11:42.789
All right.

1534
01:11:43.877 --> 01:11:45.118
Yeah.

1535
01:11:45.198 --> 01:11:46.218
I don't recommend that to anyone.

1536
01:11:46.238 --> 01:11:50.360
Well, I mean, you have four amazing kids by that young person.

1537
01:11:50.800 --> 01:11:52.080
And it is fantastic.

1538
01:11:52.180 --> 01:11:53.261
I am 45 years old.

1539
01:11:53.401 --> 01:11:56.962
And at 46 years old, all of my kids will be raised.

1540
01:11:57.242 --> 01:11:58.923
And that's pretty awesome.

1541
01:11:58.943 --> 01:11:59.123
Right.

1542
01:11:59.143 --> 01:11:59.843
For sure.

1543
01:11:59.964 --> 01:12:01.264
I'm still pretty young.

1544
01:12:01.384 --> 01:12:03.425
Jill and I miscarried a couple times.

1545
01:12:03.465 --> 01:12:07.086
And then we considered IVF when I was like 40.

1546
01:12:07.186 --> 01:12:07.927
Yeah.

1547
01:12:07.947 --> 01:12:08.347
It was like.

1548
01:12:11.765 --> 01:12:12.366
No, no.

1549
01:12:12.826 --> 01:12:21.474
Yeah, but you've got kind of the different opposite land story of having a whole herd almost and almost free of them at a very young age.

1550
01:12:21.494 --> 01:12:27.279
But it was tough when I was in my 20s and everyone was doing all these things and I had no idea what I was doing raising these babies.

1551
01:12:27.339 --> 01:12:28.400
I guess talk to me about...

1552
01:12:30.955 --> 01:12:32.976
It sounds like you're no longer with the church.

1553
01:12:34.097 --> 01:12:34.457
Correct.

1554
01:12:34.798 --> 01:12:40.141
And was that like, it sounds like you're still though very close with like your dad and your mom or whatever.

1555
01:12:40.161 --> 01:12:42.023
Yeah, my family is all active LDS.

1556
01:12:42.083 --> 01:12:43.384
They've accepted your departure from?

1557
01:12:43.404 --> 01:12:43.884
They have.

1558
01:12:44.124 --> 01:12:47.546
And I've been very fortunate because a lot of families don't.

1559
01:12:47.707 --> 01:12:48.027
Right.

1560
01:12:48.207 --> 01:12:48.447
Yeah.

1561
01:12:48.587 --> 01:12:50.548
And my family has been amazing.

1562
01:12:51.009 --> 01:12:57.613
I've had unconditional love for me and love my kids, even though they don't do all the Mormon things.

1563
01:12:58.354 --> 01:12:59.895
So they're really great people.

1564
01:13:00.116 --> 01:13:01.206
Tell me about, like...

1565
01:13:04.520 --> 01:13:12.187
So you spent basically about five years having babies, another five years kind of raising them before the split, if you will.

1566
01:13:14.629 --> 01:13:21.214
Was your departure from the church more of a departure from the church or mostly a departure from him or kind of a combination?

1567
01:13:21.254 --> 01:13:28.040
You had to get away from both if you were going to get out of there and share only as much as you'd like to about the circumstances, I guess.

1568
01:13:28.821 --> 01:13:30.142
That's like a whole other show.

1569
01:13:35.361 --> 01:13:37.182
That's something I'm totally familiar with.

1570
01:13:37.202 --> 01:13:40.083
Yeah, I had a lot of trouble with the Mormon history.

1571
01:13:40.583 --> 01:13:40.783
Sure.

1572
01:13:40.903 --> 01:13:46.025
I have pioneer ancestors that came across the country in covered wagons.

1573
01:13:46.185 --> 01:13:46.425
Wow.

1574
01:13:47.185 --> 01:13:48.446
And gave up everything.

1575
01:13:48.526 --> 01:13:49.446
Came from England.

1576
01:13:49.893 --> 01:13:54.056
And then went to Missouri and Illinois and then walked to Utah.

1577
01:13:54.316 --> 01:13:54.396
Wow.

1578
01:13:54.457 --> 01:13:57.119
So I have a lot of... Oh, so they got converted to England.

1579
01:13:57.539 --> 01:13:57.799
Yes.

1580
01:13:58.239 --> 01:14:00.821
After it started spreading overseas a little bit.

1581
01:14:00.861 --> 01:14:02.863
They're like, no, we're going to Utah too.

1582
01:14:02.883 --> 01:14:04.104
We're going to Utah, to Zion.

1583
01:14:04.324 --> 01:14:11.730
And so they were very faithful people that gave up their whole life and their whole world for God and religion and...

1584
01:14:12.150 --> 01:14:15.393
So very, very strong Mormon culture.

1585
01:14:15.573 --> 01:14:15.773
Sure.

1586
01:14:15.793 --> 01:14:18.936
But there was a lot of hidden things about the Mormon history.

1587
01:14:18.976 --> 01:14:27.563
Well, a lot of the translations that the early founders made, once they actually found the right translation, they're like, oh, he was just talking shit.

1588
01:14:27.883 --> 01:14:28.043
Yeah.

1589
01:14:28.203 --> 01:14:28.364
Right?

1590
01:14:28.384 --> 01:14:30.485
There's things like that out there.

1591
01:14:30.565 --> 01:14:38.812
I really struggled with a lot of the things with polygamy and the young women that were taken as wives.

1592
01:14:39.853 --> 01:14:40.754
Was that still active?

1593
01:14:40.774 --> 01:14:40.934
Yeah.

1594
01:14:41.990 --> 01:14:42.850
Or just the history of it?

1595
01:14:42.970 --> 01:14:43.711
The history of it.

1596
01:14:43.911 --> 01:14:44.071
Okay.

1597
01:14:44.091 --> 01:14:44.671
The history of it.

1598
01:14:44.811 --> 01:14:47.152
You didn't experience that kind of pressures.

1599
01:14:47.172 --> 01:14:47.252
No.

1600
01:14:47.272 --> 01:14:48.713
You didn't have sister wives or nothing like that.

1601
01:14:48.753 --> 01:14:49.833
No, no, no.

1602
01:14:49.853 --> 01:14:50.813
No pressure to have a sister wife.

1603
01:14:50.833 --> 01:14:52.234
Thankfully, I did not.

1604
01:14:52.414 --> 01:14:52.554
Okay.

1605
01:14:52.614 --> 01:14:59.897
But when your relatives, your blood lived in that culture, and then I started questioning that.

1606
01:15:00.157 --> 01:15:03.038
And if certain things happened that...

1607
01:15:03.863 --> 01:15:08.467
or maybe different than what you're taught, it kind of just blows your whole foundation of faith.

1608
01:15:08.588 --> 01:15:10.790
And I struggled with that.

1609
01:15:11.110 --> 01:15:13.572
And that was almost the lead there.

1610
01:15:13.592 --> 01:15:18.557
The divorce from your first husband was not faith-related as much?

1611
01:15:18.697 --> 01:15:20.439
It was not faith-related.

1612
01:15:20.459 --> 01:15:20.599
Fair.

1613
01:15:20.879 --> 01:15:21.280
Yeah.

1614
01:15:21.560 --> 01:15:23.222
It was other things related.

1615
01:15:23.462 --> 01:15:25.123
And we can turn it from there.

1616
01:15:25.344 --> 01:15:26.124
Yeah.

1617
01:15:27.165 --> 01:15:28.807
You have to say two nice things about him now.

1618
01:15:29.300 --> 01:15:31.582
I can say whatever I want because he has passed away.

1619
01:15:31.762 --> 01:15:32.603
Oh, I'm so sorry.

1620
01:15:32.943 --> 01:15:33.423
No, don't be.

1621
01:15:33.924 --> 01:15:34.364
Okay.

1622
01:15:34.504 --> 01:15:35.385
That's one thing.

1623
01:15:35.565 --> 01:15:36.526
I can say that.

1624
01:15:36.766 --> 01:15:38.408
Fair.

1625
01:15:38.588 --> 01:15:40.770
He had a side to him that was not good.

1626
01:15:40.790 --> 01:15:40.950
Yeah.

1627
01:15:41.390 --> 01:15:48.096
And so once I realized that, I got out and I stayed way longer than I should because it was a very abusive situation.

1628
01:15:48.116 --> 01:15:48.996
It's hard.

1629
01:15:49.016 --> 01:15:52.359
And when I left, it was violent and terrible.

1630
01:15:53.100 --> 01:15:53.320
So...

1631
01:15:54.954 --> 01:16:05.620
It's pretty incredible and sad how many amazing women I've met that have been subject to that and stayed for longer than they should have.

1632
01:16:05.720 --> 01:16:05.941
Yeah.

1633
01:16:06.001 --> 01:16:07.261
You know, they have a story like that.

1634
01:16:07.341 --> 01:16:13.145
And mostly it's like because they're really damn smart and they think they can fix them or something, I think.

1635
01:16:13.365 --> 01:16:13.685
Right?

1636
01:16:14.045 --> 01:16:14.146
Yeah.

1637
01:16:14.166 --> 01:16:15.486
I don't know.

1638
01:16:15.586 --> 01:16:16.087
It's tough.

1639
01:16:16.127 --> 01:16:18.008
You want to give people the benefit of the doubt.

1640
01:16:18.028 --> 01:16:18.128
Yeah.

1641
01:16:18.248 --> 01:16:19.468
Yeah, well, and grace.

1642
01:16:20.009 --> 01:16:20.349
Yes.

1643
01:16:20.469 --> 01:16:22.489
But not too much easy grace because then they just take advantage.

1644
01:16:22.509 --> 01:16:24.730
And then you have a bunch of kids and you're trained culturally.

1645
01:16:24.850 --> 01:16:26.750
And you haven't really developed a lot of skills yet.

1646
01:16:26.770 --> 01:16:27.611
Yeah, to like.

1647
01:16:28.191 --> 01:16:29.231
So what happened then?

1648
01:16:29.331 --> 01:16:31.312
Like when you guys split up, how old are you?

1649
01:16:31.352 --> 01:16:32.512
What's the circumstance?

1650
01:16:32.692 --> 01:16:38.654
And like, did you go like to work right away in this kind of oil industry thing?

1651
01:16:38.954 --> 01:16:43.155
So I decided when my 17-year-old was a baby.

1652
01:16:44.439 --> 01:16:47.300
And my ex-husband decided not to work.

1653
01:16:48.021 --> 01:16:48.361
Oh.

1654
01:16:49.041 --> 01:16:51.422
And I remember having my baby crying.

1655
01:16:51.442 --> 01:16:52.042
Was he like addicted?

1656
01:16:52.062 --> 01:16:53.322
Because he was so hungry.

1657
01:16:53.342 --> 01:16:56.704
Problems or mental illness or something?

1658
01:16:56.724 --> 01:16:57.224
Depression?

1659
01:16:57.324 --> 01:16:57.764
I don't know.

1660
01:16:57.944 --> 01:16:59.885
A lot of, probably a lot of mental illness.

1661
01:16:59.905 --> 01:17:00.225
Yeah.

1662
01:17:00.874 --> 01:17:06.576
So he was in a stage of life where he wasn't working, he's collecting unemployment.

1663
01:17:07.516 --> 01:17:20.420
And I just, when your child is crying and you're waiting for welfare to give you milk to feed your baby, it was like something inside of me was like, and we're done.

1664
01:17:21.360 --> 01:17:25.921
I am not going to let my child go hungry where I don't have any control because he would never let me work.

1665
01:17:26.221 --> 01:17:27.222
So I had no skills.

1666
01:17:27.382 --> 01:17:28.182
I couldn't make money.

1667
01:17:28.622 --> 01:17:29.563
I had nowhere to go.

1668
01:17:30.103 --> 01:17:41.912
And so I told myself, I said, I'm not going to be, and I'm also not going to be the mom that has all these kids and like moves home to her parents' basement and relies on her parents to take care of her because she has never worked.

1669
01:17:42.152 --> 01:17:43.253
I'm not going to be that person.

1670
01:17:43.293 --> 01:17:56.323
You're such a high skill, high polish, high influence individual that it's hard to imagine that in your early approaching, early thirties, you were basically isolated from,

1671
01:17:56.865 --> 01:17:58.787
Totally 100% isolated.

1672
01:17:59.207 --> 01:18:04.151
And that's why I love the magazine so much, because the true value of the magazine is connection.

1673
01:18:04.551 --> 01:18:10.916
So I needed that connection in my own world, and so that became my directing value.

1674
01:18:11.476 --> 01:18:17.821
So at that moment when my child was two years old and crying because he had no milk, I made a plan.

1675
01:18:18.922 --> 01:18:20.843
And I didn't walk out the door right then.

1676
01:18:20.863 --> 01:18:23.365
I made a plan that I'm going to finish school.

1677
01:18:23.385 --> 01:18:24.366
Israel tears now.

1678
01:18:24.706 --> 01:18:25.107
Thank you.

1679
01:18:25.910 --> 01:18:28.991
I'm going to finish school and I'm going to get a job.

1680
01:18:29.811 --> 01:18:37.494
And the second I get a job offer where I make enough money to take care of my kids 100% on my own, then I will leave.

1681
01:18:38.135 --> 01:18:39.555
And it took me a couple of years.

1682
01:18:40.335 --> 01:18:45.517
But you didn't have no project self-sufficiency or the Matthews House or anything like that either.

1683
01:18:45.637 --> 01:18:47.118
You were just figuring it out.

1684
01:18:47.332 --> 01:18:47.932
Yeah, yeah.

1685
01:18:47.992 --> 01:18:48.593
I went to school.

1686
01:18:48.733 --> 01:18:49.894
I took out student loans.

1687
01:18:50.194 --> 01:18:53.776
I went to school online because I didn't have help with the kids.

1688
01:18:53.856 --> 01:18:56.518
So I, I, and I was just determined.

1689
01:18:56.658 --> 01:19:00.381
And then I got an internship making $13 an hour and I'm like, I'm one step closer.

1690
01:19:00.421 --> 01:19:02.162
And where are you at this point geographically?

1691
01:19:02.783 --> 01:19:06.305
You're in Utah or where, like, where are you living?

1692
01:19:06.365 --> 01:19:07.666
Oh, yeah, I was in Utah.

1693
01:19:08.006 --> 01:19:10.530
In like Salt Lake City?

1694
01:19:11.432 --> 01:19:13.335
Springville, kind of near Provo.

1695
01:19:14.016 --> 01:19:14.336
Okay.

1696
01:19:14.456 --> 01:19:16.980
So living in just a little townhome.

1697
01:19:17.020 --> 01:19:17.581
I mean...

1698
01:19:20.542 --> 01:19:21.162
Couldn't buy food.

1699
01:19:21.942 --> 01:19:25.303
And so it was at that point, like, I'm going to come up with a plan.

1700
01:19:25.523 --> 01:19:34.545
And literally the second I got offered, and that's a whole other crazy story, but I got offered over six figures for a job.

1701
01:19:34.945 --> 01:19:35.985
And I said, goodbye.

1702
01:19:36.025 --> 01:19:36.945
That's enough to take care of my kids.

1703
01:19:36.965 --> 01:19:40.346
Within like a two year span after starting your career, it sounds like.

1704
01:19:40.466 --> 01:19:40.646
Yeah.

1705
01:19:41.986 --> 01:19:43.387
I started at $13 an hour.

1706
01:19:43.407 --> 01:19:44.887
Two years later, I get offered $130,000.

1707
01:19:44.907 --> 01:19:45.367
You're like, okay.

1708
01:19:45.407 --> 01:19:46.087
See you later, Brian.

1709
01:19:46.107 --> 01:19:46.407
Goodbye.

1710
01:19:49.888 --> 01:19:51.909
Should we start with a chip tasting?

1711
01:19:52.250 --> 01:19:52.550
Yes.

1712
01:19:52.830 --> 01:19:54.131
Before the purpose-driven segment?

1713
01:19:54.151 --> 01:19:54.571
Yes, we should.

1714
01:19:54.591 --> 01:19:55.031
Okay.

1715
01:19:55.672 --> 01:20:00.095
So this is kudos to Matador Mexican Grill in Fort Collins.

1716
01:20:00.175 --> 01:20:02.816
They are our sauce purveyor.

1717
01:20:02.836 --> 01:20:03.617
Amazing.

1718
01:20:03.857 --> 01:20:11.001
And Paul down there gave me a handful of options on what would make a proper...

1719
01:20:11.222 --> 01:20:13.163
So I came up with the name first, Crazy Ginger.

1720
01:20:14.764 --> 01:20:18.106
If I say crazy ginger, is a particular person come into your mind?

1721
01:20:18.127 --> 01:20:19.147
I'm curious.

1722
01:20:20.308 --> 01:20:22.850
Is there a person in your life, a redhead, obviously?

1723
01:20:22.870 --> 01:20:23.611
That's crazy.

1724
01:20:23.631 --> 01:20:24.191
That's crazy.

1725
01:20:24.211 --> 01:20:26.933
You'd be like, oh, yeah, that's crazy ginger.

1726
01:20:26.993 --> 01:20:28.314
I don't like labels for ginger.

1727
01:20:28.334 --> 01:20:30.536
You don't like labels?

1728
01:20:31.116 --> 01:20:32.077
Okay.

1729
01:20:32.497 --> 01:20:33.598
Or at least not crazy labels.

1730
01:20:33.618 --> 01:20:34.659
Yeah, good labels.

1731
01:20:34.699 --> 01:20:36.661
How about amazing and their eccentricity?

1732
01:20:36.761 --> 01:20:37.461
That's right.

1733
01:20:37.521 --> 01:20:37.781
Spicy.

1734
01:20:37.821 --> 01:20:38.402
Spicy.

1735
01:20:44.100 --> 01:20:44.520
Oh, yum.

1736
01:20:45.841 --> 01:20:48.842
Well, at least you... You just turned my chip into an enchilada.

1737
01:20:49.262 --> 01:20:50.102
That is so good.

1738
01:20:50.122 --> 01:20:52.563
You could have another one if you'd like.

1739
01:20:52.683 --> 01:20:52.963
That's good.

1740
01:20:52.983 --> 01:20:54.484
There's a little dipper there.

1741
01:20:57.245 --> 01:20:57.525
Thank you.

1742
01:20:57.545 --> 01:20:58.205
I'm glad you like it.

1743
01:20:58.905 --> 01:21:02.386
What do you imagine you'll feature it on first?

1744
01:21:03.587 --> 01:21:04.247
Cottage cheese.

1745
01:21:04.907 --> 01:21:05.047
Oh.

1746
01:21:06.368 --> 01:21:06.468
Oh.

1747
01:21:06.788 --> 01:21:07.388
Wouldn't that be good?

1748
01:21:07.768 --> 01:21:08.428
I think so.

1749
01:21:08.569 --> 01:21:11.089
Like just straight up cottage cheese with some hot sauce on it.

1750
01:21:11.109 --> 01:21:11.349
Uh-huh.

1751
01:21:11.710 --> 01:21:12.710
It's actually pretty intriguing.

1752
01:21:13.203 --> 01:21:18.325
Yeah, because, I mean, all day long my Instagram's like, eat cottage cheese in every meal.

1753
01:21:18.505 --> 01:21:19.085
Blend it up.

1754
01:21:19.145 --> 01:21:20.025
Make it into bread.

1755
01:21:20.305 --> 01:21:20.445
Really?

1756
01:21:20.465 --> 01:21:21.486
Here's all these recipes for cottage cheese.

1757
01:21:21.506 --> 01:21:22.406
I didn't know it was the new crazed food.

1758
01:21:22.426 --> 01:21:23.546
I'm like, I don't have time for that.

1759
01:21:23.566 --> 01:21:24.447
Should I buy cottage cheese shares?

1760
01:21:24.467 --> 01:21:25.187
Yes, you should.

1761
01:21:25.207 --> 01:21:26.707
It's on the up and up kind of trendy.

1762
01:21:27.168 --> 01:21:28.748
I don't have time to make cottage cheese bread.

1763
01:21:29.428 --> 01:21:29.628
Right.

1764
01:21:29.728 --> 01:21:30.569
I'm a business owner.

1765
01:21:30.609 --> 01:21:31.989
I got six kids.

1766
01:21:32.009 --> 01:21:33.009
So this is a shortcut.

1767
01:21:33.029 --> 01:21:36.711
But I could eat half of a container of cottage cheese if I dump enough hot sauce on it.

1768
01:21:36.951 --> 01:21:38.371
And maybe some chips for scooping it.

1769
01:21:38.491 --> 01:21:40.212
You can afford that a little bit.

1770
01:21:40.232 --> 01:21:41.112
Yeah, a little bit of carb.

1771
01:21:41.375 --> 01:21:44.577
Should we jump into the purpose-driven questions?

1772
01:21:44.597 --> 01:21:44.697
Okay.

1773
01:21:45.878 --> 01:21:50.741
Thank you to Purpose Driven Wealth of Thriven for sponsoring our Purpose Driven Questions segment.

1774
01:21:51.561 --> 01:21:56.404
At Purpose Driven Wealth, they believe financial clarity leads to a life of contentment and purpose.

1775
01:21:57.325 --> 01:22:04.869
Their mission is to help guide clients using a values-driven, stewardship-based approach focused on provision, contentment, and enjoyment.

1776
01:22:05.930 --> 01:22:16.799
With more than a century of experience, Thriven helps individuals and families navigate life and business transitions and prepare for the future while creating space to live generously and give back in meaningful ways.

1777
01:22:17.860 --> 01:22:26.267
To learn more about Purpose Driven Wealth, please call 970-330-7411 for a complimentary initial consultation.

1778
01:22:27.208 --> 01:22:28.389
And now on to the questions.

1779
01:22:29.987 --> 01:22:36.583
These are, we're thanking Purpose Driven Wealth Management for sponsoring the local experience.

1780
01:22:36.683 --> 01:22:36.984
Love it.

1781
01:22:38.147 --> 01:22:38.789
Oh, and let's...

1782
01:22:40.835 --> 01:22:46.016
Like we've been talking about faith lately, about your background in Mormon faith.

1783
01:22:46.096 --> 01:22:55.258
And I don't know if we want to get deep into that, but like talk to me about what, I guess if you're willing, seems like you're open book, but tell me about that journey since then.

1784
01:22:56.018 --> 01:22:58.319
Like did Craig have a faith background?

1785
01:22:58.359 --> 01:23:00.839
Did you leave all church altogether?

1786
01:23:00.899 --> 01:23:08.081
You raised those littles for like 10 years almost as a single mom, seven years, six, something, I don't know.

1787
01:23:08.361 --> 01:23:09.942
Five, six, seven, eight, I don't know.

1788
01:23:10.182 --> 01:23:10.642
A long time.

1789
01:23:10.662 --> 01:23:11.263
Yeah, a lot.

1790
01:23:11.283 --> 01:23:11.523
Yeah.

1791
01:23:11.623 --> 01:23:20.569
And increasingly you're a land woman, right, or whatever, and you're that detailed person, despite also being an amazing creative.

1792
01:23:22.570 --> 01:23:25.071
That combination of skill sets is not that common.

1793
01:23:26.112 --> 01:23:26.772
That's what I hear.

1794
01:23:27.053 --> 01:23:29.614
You forced yourself to become a, or maybe you didn't force.

1795
01:23:29.694 --> 01:23:37.499
Maybe you're just naturally, you're probably kind of that, you're super organized and you're super creative, which are just rare in a one-person model.

1796
01:23:37.633 --> 01:23:42.439
Yeah, and I feel like my parents really raised me to have specific skills.

1797
01:23:43.240 --> 01:23:46.965
I kind of joke that my dad tried to raise me to be the perfect woman.

1798
01:23:47.646 --> 01:23:49.989
And then I got sidetracked with the wrong guy.

1799
01:23:50.009 --> 01:23:54.735
And then I didn't know who I was for a long time, but I went back to those roots of,

1800
01:23:55.111 --> 01:24:09.120
of how I was raised and the skills I was taught as a child and that, that him in fifth grade, him telling me you'd be really good at public relations and him trying to very intentionally raise me to pursue my own interests, which was pretty unusual.

1801
01:24:09.140 --> 01:24:11.461
I suppose in his culture, it is right.

1802
01:24:11.581 --> 01:24:11.881
Yeah.

1803
01:24:12.061 --> 01:24:17.885
A lot of the, a lot of the culture, well, straight up, they are encouraged to stay home.

1804
01:24:18.254 --> 01:24:18.454
Right.

1805
01:24:18.634 --> 01:24:22.856
That came directly from... And if you go to college, it's so that you can find the right boy to stay home and have babies with.

1806
01:24:22.876 --> 01:24:23.116
Yeah.

1807
01:24:23.136 --> 01:24:26.937
To provide for the family and you have as many kids as fast as you can.

1808
01:24:27.617 --> 01:24:31.659
And we are directly told by leadership that you're, as a woman, your place is in the home.

1809
01:24:32.119 --> 01:24:33.179
And that's worthy.

1810
01:24:33.339 --> 01:24:39.041
I have wonderful memories of being home with my kids and loved that part of me that I had the opportunity to...

1811
01:24:39.061 --> 01:24:43.903
I think the rejection of that message is to some extent to the detriment of...

1812
01:24:44.523 --> 01:24:47.245
American women, like the ultra rejection of it.

1813
01:24:47.606 --> 01:24:50.148
And there's a balance, right?

1814
01:24:50.208 --> 01:24:50.848
There is a balance.

1815
01:24:50.868 --> 01:24:52.690
And that's what I try to teach my kids.

1816
01:24:52.850 --> 01:25:04.379
If there's any way that you can have an equally shared parenting plan where you have flexibility in your schedule to be home with your kids for part of the time but still have a business.

1817
01:25:04.539 --> 01:25:04.799
Yeah.

1818
01:25:04.919 --> 01:25:09.563
And your husband the same so that he can be with the family and have a business and you can do that as a team.

1819
01:25:09.783 --> 01:25:11.665
There's a book called Equally Shared Parenting.

1820
01:25:11.685 --> 01:25:11.865
Mm-hmm.

1821
01:25:12.085 --> 01:25:15.846
that I read and I didn't have the right partner for it, but he sure tried.

1822
01:25:16.286 --> 01:25:21.868
But I, I, I love that idea because there's so much value for being home with your kids.

1823
01:25:21.908 --> 01:25:25.269
And there's so much value for being a female that, that works and has a career.

1824
01:25:25.329 --> 01:25:28.390
It's so hard to figure out what's best for you and your family.

1825
01:25:28.410 --> 01:25:31.872
And so I have a respect for women that do either one.

1826
01:25:31.992 --> 01:25:32.772
It's crazy.

1827
01:25:32.812 --> 01:25:35.933
The way the school systems treat their families these days are like, yeah,

1828
01:25:36.593 --> 01:25:37.494
Oh, it's too hot.

1829
01:25:37.514 --> 01:25:41.478
We're going to let school out two hours early this week.

1830
01:25:41.839 --> 01:25:42.119
Yeah.

1831
01:25:42.219 --> 01:25:43.981
And everybody with like a normal job.

1832
01:25:44.001 --> 01:25:45.342
Like, what do you do?

1833
01:25:45.423 --> 01:25:45.943
Right.

1834
01:25:45.983 --> 01:25:50.568
You know, as an entrepreneur, I could manage or my wife works from home and a lot of people do nowadays.

1835
01:25:51.169 --> 01:25:51.909
But not everybody.

1836
01:25:52.170 --> 01:25:53.151
Yeah.

1837
01:25:53.251 --> 01:25:58.276
And it's the most impactful to the least able to handle it.

1838
01:25:58.636 --> 01:25:58.777
Mm-hmm.

1839
01:25:59.477 --> 01:26:06.458
You know, that mom that can't get a shift off of work to go, or two hours early to go pick their kids up.

1840
01:26:06.698 --> 01:26:11.379
And doesn't have $34 just on an Uber to go pick their freaking kids up from school two hours early.

1841
01:26:11.439 --> 01:26:12.900
Yeah, or have a nanny.

1842
01:26:13.040 --> 01:26:14.000
I had two nannies.

1843
01:26:14.500 --> 01:26:14.720
Right.

1844
01:26:15.140 --> 01:26:17.161
Because I had a plan.

1845
01:26:18.141 --> 01:26:18.321
Right.

1846
01:26:18.621 --> 01:26:23.202
Part of having to make $100,000 meant having to be able to afford a nanny, too.

1847
01:26:23.302 --> 01:26:24.922
Yeah, but not everyone has that luxury.

1848
01:26:25.022 --> 01:26:25.382
Right.

1849
01:26:26.042 --> 01:26:28.123
And, yeah, not everyone gets that.

1850
01:26:28.143 --> 01:26:28.663
It's part of the...

1851
01:26:30.273 --> 01:26:32.518
the blessing, it was part of my faith journey.

1852
01:26:32.558 --> 01:26:35.784
I, so I grew up kind of going to church, but it wasn't really like a real church kind of thing.

1853
01:26:35.804 --> 01:26:35.985
Yeah.

1854
01:26:36.345 --> 01:26:37.107
But then when I,

1855
01:26:39.768 --> 01:26:44.253
I kind of had this guilt over I was blessed with good intelligence.

1856
01:26:44.393 --> 01:26:51.640
I eventually got tall, even though I was 5'1", until I was 16 years old, almost 17.

1857
01:26:52.201 --> 01:26:53.903
So I had some setbacks and some things.

1858
01:26:54.203 --> 01:26:57.446
But mostly, things came more easily to me.

1859
01:26:57.566 --> 01:26:59.849
And athletically, I was more gifted than many people.

1860
01:26:59.909 --> 01:27:03.052
And I felt kind of guilty about having been blessed with so many...

1861
01:27:04.217 --> 01:27:04.778
Good things.

1862
01:27:04.878 --> 01:27:05.679
Talents and gifts.

1863
01:27:05.939 --> 01:27:08.082
You know, and I, like you were too, obviously.

1864
01:27:08.122 --> 01:27:18.635
Like you've got both physical attributes and mental attributes that make you a special human that's able to develop a plan and earn more income than a lot of people could.

1865
01:27:20.372 --> 01:27:20.792
Maybe.

1866
01:27:21.172 --> 01:27:22.233
Or maybe you just tried harder.

1867
01:27:23.813 --> 01:27:34.538
Well, you know, I do credit a lot of the skills that I have to Mormonism because at, I don't know if you know this, but at four years old, they put you up in front of a room of your peers and teach you how to speak.

1868
01:27:35.358 --> 01:27:35.638
Oh, wow.

1869
01:27:35.678 --> 01:27:39.640
So you start learning public speaking at four years old and you speak.

1870
01:27:40.656 --> 01:27:41.476
consistently.

1871
01:27:41.496 --> 01:27:44.857
And when you're 12, you go in front of the entire congregation of adults.

1872
01:27:45.098 --> 01:27:53.721
So these competitions where you're like winning this, the headmaster of the school program thing or whatever at 11 years old, that's a really big deal.

1873
01:27:53.741 --> 01:27:54.881
I'd already been trained to do that.

1874
01:27:54.981 --> 01:27:55.221
Right.

1875
01:27:55.321 --> 01:27:58.942
And then also in Mormonism, they create leadership roles for kids.

1876
01:27:59.743 --> 01:28:06.345
You have presidencies and you plan, you plan at 12 years old, you're planning full on activities for your peers.

1877
01:28:07.600 --> 01:28:09.121
You're planning service projects.

1878
01:28:09.762 --> 01:28:12.684
And so that's a big part of the LDS culture.

1879
01:28:13.064 --> 01:28:19.169
And that's why you see a lot of really successful Mormon adults because we were as a tiny little people.

1880
01:28:19.249 --> 01:28:20.670
Leadership was built into them.

1881
01:28:20.690 --> 01:28:24.453
There are like CEOs and things like that around the country.

1882
01:28:24.473 --> 01:28:27.495
There's a pretty high representation in those leadership roles too.

1883
01:28:27.755 --> 01:28:28.096
Yeah.

1884
01:28:28.136 --> 01:28:31.578
Because we're raised to have integrity and be honest in everything that we do.

1885
01:28:31.798 --> 01:28:33.700
And also here's these skill sets.

1886
01:28:33.920 --> 01:28:34.080
Yeah.

1887
01:28:34.240 --> 01:28:37.807
And we're actually going to give you responsibilities and have you execute them.

1888
01:28:37.987 --> 01:28:45.081
So, yeah, I definitely attribute a lot of what I'm able to do today is starting at a very young age.

1889
01:28:45.385 --> 01:28:46.245
Yeah.

1890
01:28:46.265 --> 01:28:55.348
It's interesting carrying both of those handles in a way of like kind of really deeply appreciating that upbringing.

1891
01:28:55.728 --> 01:29:02.310
And also having, it seems like you hold it loosely, but yeah, choosing not to be a part of it now or whatever.

1892
01:29:02.730 --> 01:29:07.511
And I guess back to my other question, have you built a different faith community, faith background chosen?

1893
01:29:07.791 --> 01:29:13.653
Or do you just kind of not because of the thing or...

1894
01:29:14.990 --> 01:29:22.594
You know, I have a lot of beliefs about higher power and the influence that that has on my life.

1895
01:29:22.734 --> 01:29:27.996
But there is still a lot of searching to decide what my God looks like.

1896
01:29:28.456 --> 01:29:35.840
And I have a lot of trust issues because I was told and believed certain things without a doubt for most of my life.

1897
01:29:36.560 --> 01:29:41.743
And so then it's kind of like, oh, no, I was taught that no other church is the true church.

1898
01:29:41.823 --> 01:29:44.424
There's no other truth besides Mormonism.

1899
01:29:44.864 --> 01:29:46.245
And so then where do you go from there?

1900
01:29:46.385 --> 01:29:47.566
So I'm still on that journey.

1901
01:29:47.606 --> 01:29:54.429
Even my own church that I grew up in and never really heard the good news, it was basically just come to our church.

1902
01:29:54.449 --> 01:29:55.029
You'll be good.

1903
01:29:55.089 --> 01:29:55.990
Otherwise, you're probably fucked.

1904
01:29:57.273 --> 01:30:00.234
Like, maybe not in so many words, but that was the tone I kind of heard.

1905
01:30:00.274 --> 01:30:00.555
Yeah.

1906
01:30:00.595 --> 01:30:01.075
Yeah.

1907
01:30:01.255 --> 01:30:01.515
So.

1908
01:30:01.575 --> 01:30:08.919
The last church I went to just kind of reiterated over and over in the sermon, like, you're broken and you need this in order to be whole.

1909
01:30:09.099 --> 01:30:11.280
And I just kind of felt like, no, I'm whole.

1910
01:30:11.340 --> 01:30:13.641
Like, as I am, like, I'm not broken.

1911
01:30:13.701 --> 01:30:13.921
Yeah.

1912
01:30:14.201 --> 01:30:15.221
And I have...

1913
01:30:16.402 --> 01:30:20.783
joy and peace and happiness and a beautiful family in this life that I've built.

1914
01:30:21.143 --> 01:30:27.184
And I don't have to be sitting in your congregation relying on what you're telling me to rely on to be happy.

1915
01:30:27.664 --> 01:30:31.825
And that's just part of my journey of recovering from a lot of things.

1916
01:30:32.105 --> 01:30:37.486
I go to the crossing, it's called, and it's what I call like a reformed pres-baptist.

1917
01:30:37.766 --> 01:30:42.707
So kind of a hybrid Presbyterian and Baptist, which is kind of more libertine.

1918
01:30:42.767 --> 01:30:44.548
They feared the concentration of power.

1919
01:30:46.568 --> 01:30:51.869
Well, the foundings of the Republic, really, in the Netherlands and stuff, Calvinist.

1920
01:30:52.750 --> 01:31:01.112
They were bucking the Spanish that controlled all of Europe back then, and they formed the Dutch East Indies Company and turned Amsterdam from a nothing into an amazing city.

1921
01:31:01.152 --> 01:31:03.692
So that's... That's neat.

1922
01:31:03.872 --> 01:31:06.233
Like, that was always my approach is like...

1923
01:31:07.293 --> 01:31:17.138
even when I first started kind of hearing about Jesus and I'd be curious to know what, like your perspective was like what the church's perspective is on Jesus versus like the church founders and stuff like that.

1924
01:31:17.618 --> 01:31:27.342
But like, like I can be sufficient and I'm capable and I can probably be better with the right relationship with Jesus.

1925
01:31:27.622 --> 01:31:27.883
Yes.

1926
01:31:28.743 --> 01:31:32.104
And that's kind of been the focus of my thoughts along that line.

1927
01:31:32.405 --> 01:31:32.645
Yeah.

1928
01:31:32.825 --> 01:31:33.225
That's great.

1929
01:31:37.062 --> 01:31:44.027
Is there a relationship in your life that's been the most secure through all of this?

1930
01:31:45.168 --> 01:31:52.133
Travels, intervails, a best friend, a grandma, an aunt, or anything like that?

1931
01:31:52.714 --> 01:31:53.775
Oh, just my Craig.

1932
01:31:54.695 --> 01:32:00.280
He's been a rock, and I feel like he has kind of been my personal and my kid's savior.

1933
01:32:00.300 --> 01:32:01.501
Yeah.

1934
01:32:02.390 --> 01:32:11.037
always been that solid constant for us where literally all of my family is still in the Mormon religion and, and has struggled with me leaving.

1935
01:32:12.118 --> 01:32:15.701
Um, and you lose a lot of friends with that too.

1936
01:32:15.841 --> 01:32:19.023
So I think that maybe now I'm going to get emotional.

1937
01:32:19.443 --> 01:32:31.313
Maybe that's one of the reasons I love what I've built in Greeley so much is because I've been able to start over with so many beautiful relationships of people that don't care where I came from or what my history is.

1938
01:32:31.353 --> 01:32:31.573
Yeah.

1939
01:32:31.833 --> 01:32:36.314
They just see me like business owner to business owner and we're all here to help each other and support each other.

1940
01:32:36.334 --> 01:32:44.897
And of course, like Craig through all of that has been my solid and my constant and beautiful, beautiful relationship he and I built.

1941
01:32:45.177 --> 01:32:55.440
And through all of these trials and struggles and that's what's so amazing about going through really hard things is he just it's like the refiner's fire.

1942
01:32:55.480 --> 01:32:55.881
For sure.

1943
01:32:56.221 --> 01:32:57.261
And you come out.

1944
01:32:58.273 --> 01:32:59.834
stronger than you ever thought possible.

1945
01:33:00.014 --> 01:33:01.436
So, yeah.

1946
01:33:01.516 --> 01:33:01.836
Awesome.

1947
01:33:02.016 --> 01:33:02.777
Good question.

1948
01:33:02.797 --> 01:33:03.077
Yay.

1949
01:33:03.237 --> 01:33:06.620
I'm so glad I was able to make you cry at the second half of the conversation.

1950
01:33:06.780 --> 01:33:07.340
Keep crying.

1951
01:33:07.640 --> 01:33:11.263
I want to bet with Ben.

1952
01:33:11.703 --> 01:33:14.045
The local experience is the closing.

1953
01:33:14.365 --> 01:33:15.506
I love it.

1954
01:33:15.546 --> 01:33:17.488
Should we have this taster of...

1955
01:33:18.248 --> 01:33:27.090
Shout out to Seed and Spirit Distilling, opening soon in the former Funkworks, opening their tasting room over here in the air park.

1956
01:33:27.370 --> 01:33:28.030
Oh, that's exciting.

1957
01:33:28.050 --> 01:33:28.850
This is all local.

1958
01:33:29.150 --> 01:33:33.371
I love local everything, especially local spirits, local beers.

1959
01:33:33.391 --> 01:33:40.032
They raised their own corn and bought a combine down by Alamosa and harvested their own corn because they're crazy people.

1960
01:33:40.292 --> 01:33:40.972
That's special.

1961
01:33:41.413 --> 01:33:42.333
I love people like that.

1962
01:33:42.453 --> 01:33:42.813
Cheers.

1963
01:33:42.873 --> 01:33:43.533
Thanks for being here.

1964
01:33:49.928 --> 01:33:51.210
That's so smooth.

1965
01:33:52.111 --> 01:33:52.352
Good.

1966
01:33:52.392 --> 01:33:53.013
Wow.

1967
01:33:53.714 --> 01:33:54.254
That's really good.

1968
01:33:54.274 --> 01:33:54.635
I'm impressed.

1969
01:33:54.655 --> 01:33:56.918
It's really the base of a wonderful old-fashioned.

1970
01:33:57.759 --> 01:33:58.080
Yeah.

1971
01:33:58.100 --> 01:33:59.903
Like, have you had a Mezcal old-fashioned yet?

1972
01:34:00.323 --> 01:34:00.784
I have.

1973
01:34:01.265 --> 01:34:02.707
It's good, but it's a little too much.

1974
01:34:02.727 --> 01:34:02.927
It's good.

1975
01:34:03.115 --> 01:34:03.856
A little too smoky.

1976
01:34:03.876 --> 01:34:04.797
A little too smoky.

1977
01:34:04.917 --> 01:34:07.700
This is, to me, this is like a great base for an old-fashioned.

1978
01:34:07.720 --> 01:34:08.400
I almost called Jill.

1979
01:34:08.421 --> 01:34:09.101
That's so good.

1980
01:34:09.321 --> 01:34:16.189
I've got some Marciano cherries that I had in the office for a week or two, and then I took them home because I like my old-fashioned at home, too.

1981
01:34:16.209 --> 01:34:20.873
I was like, babe, I don't have time, but I think Tara might like an old-fashioned.

1982
01:34:21.094 --> 01:34:22.215
Can you bring me my cherries?

1983
01:34:23.136 --> 01:34:23.857
But then I was like...

1984
01:34:24.797 --> 01:34:25.438
Don't ask your wife.

1985
01:34:25.458 --> 01:34:26.298
Where do you buy that?

1986
01:34:26.478 --> 01:34:28.279
I bring my chairs to the office.

1987
01:34:28.299 --> 01:34:30.801
Well, you can buy the WizCal.

1988
01:34:31.101 --> 01:34:37.625
There's probably some liquor stores even around Greeley that carry this, but really around northern Colorado for sure, and even around the country.

1989
01:34:37.645 --> 01:34:40.947
They've got a couple of different brands, but this is one of their flagship products.

1990
01:34:41.688 --> 01:34:42.108
Super fun.

1991
01:34:42.568 --> 01:34:42.988
I love that.

1992
01:34:43.028 --> 01:34:46.151
And of course, I love supporting everything local, and that's very good.

1993
01:34:46.491 --> 01:34:47.292
Good.

1994
01:34:47.312 --> 01:34:47.672
Thank you.

1995
01:34:47.892 --> 01:34:51.375
Not that crazy as it turns out, even though it sounds funny, whiz-cal.

1996
01:34:52.296 --> 01:34:53.717
That's very good.

1997
01:34:53.777 --> 01:34:57.280
The craziest local, a.k.a.

1998
01:34:57.340 --> 01:35:06.047
crazy experience, the craziest experience of this lifetime we've been reviewing, and frankly, somewhat surprised by it.

1999
01:35:06.147 --> 01:35:07.848
I knew there was probably a story there.

2000
01:35:07.868 --> 01:35:12.132
I didn't realize it was quite so dramatic and self-powered.

2001
01:35:14.142 --> 01:35:15.782
Okay, I had something planned.

2002
01:35:16.183 --> 01:35:17.883
I had all the ones I couldn't share.

2003
01:35:19.723 --> 01:35:21.424
But now we've opened up that chest.

2004
01:35:21.944 --> 01:35:22.364
Just kidding.

2005
01:35:23.744 --> 01:35:24.725
Oh, shoot.

2006
01:35:25.465 --> 01:35:26.585
It was the mezcal.

2007
01:35:26.725 --> 01:35:28.866
I know my mind is like lost.

2008
01:35:33.267 --> 01:35:33.767
Is there...

2009
01:35:34.843 --> 01:35:56.037
like a uh any near deaths or anything crazy like that no violence no oil field like explosions uh something like that how about a martin story i want a bonus local experience story i want i want one martin lynn story and one of your choice

2010
01:35:56.517 --> 01:36:06.886
Okay, so when I was working for Martin and we were planning 50 horizontal wells to go under the Rain Dance golf course.

2011
01:36:07.387 --> 01:36:07.567
Right.

2012
01:36:07.887 --> 01:36:08.828
That's a lot of wells.

2013
01:36:08.968 --> 01:36:09.329
Seems like.

2014
01:36:09.689 --> 01:36:11.130
50 wells is a lot.

2015
01:36:11.270 --> 01:36:11.771
I mean.

2016
01:36:12.331 --> 01:36:14.774
Because that whole golf course is covered in oil, basically?

2017
01:36:15.694 --> 01:36:15.935
Yeah.

2018
01:36:16.055 --> 01:36:16.635
It's covering oil.

2019
01:36:16.655 --> 01:36:19.458
Underneath it is completely drilled with horizontal drilling.

2020
01:36:19.838 --> 01:36:21.660
So I don't know at that point if there...

2021
01:36:22.087 --> 01:36:40.825
been very many 50 well well pads okay so and the thing that martin is so it's one pad well what no wait yes and no so because yeah so because we had 50 well heads you can't put 50 well heads and

2022
01:36:42.185 --> 01:36:48.852
The equipment, tank batteries that you need all in one spot, especially if it's in the middle of a golf course.

2023
01:36:48.872 --> 01:36:51.674
Well, normally a wellhead has those little grasshoppers and stuff, right?

2024
01:36:51.694 --> 01:36:55.878
That's the head that's pumping it up, but there's probably concealed ones, right?

2025
01:36:56.099 --> 01:36:57.900
Yeah, you don't need that at first.

2026
01:36:58.221 --> 01:36:58.481
Okay.

2027
01:36:58.501 --> 01:37:01.044
So it's much... That's more of a catching... Yeah, you don't have the big pump jacks.

2028
01:37:01.304 --> 01:37:02.125
You don't have the big pump jacks.

2029
01:37:02.165 --> 01:37:03.966
Using vacuum to get the deep stuff later kind of thing.

2030
01:37:04.287 --> 01:37:04.907
Yeah, so...

2031
01:37:05.188 --> 01:37:05.428
Anyway.

2032
01:37:06.590 --> 01:37:19.296
So what was so cool, so while we're planning all of these, so the oil and gas company was a company called Great Western Oil and Gas, and they since have sold, and they're not a company anymore, as far as I know.

2033
01:37:19.676 --> 01:37:21.477
So we're working with the oil and gas company.

2034
01:37:22.137 --> 01:37:28.544
and this was long before Rain Dance, any construction had been done on it, and if you've been out there, have you played Rain Dance?

2035
01:37:28.804 --> 01:37:28.984
Yeah.

2036
01:37:29.204 --> 01:37:32.388
Okay, so the you know, the elevation changes are insane.

2037
01:37:32.488 --> 01:37:41.797
Yeah, I'll be out there next Friday actually, oh, two days after this podcast comes out for the Love Foco Golf Tournament, I'll have my ambulance camper out on hole one.

2038
01:37:42.317 --> 01:37:42.818
You should come.

2039
01:37:43.098 --> 01:37:43.779
Oh, nice.

2040
01:37:44.480 --> 01:37:48.865
Well, side note, Craig was a hole-in-one on raindance in a tournament and won a trip to Pebble Beach.

2041
01:37:49.265 --> 01:37:50.586
Craig, you rock.

2042
01:37:50.647 --> 01:37:51.227
Yeah.

2043
01:37:51.267 --> 01:37:56.373
So anyways, which was really cool because my story there with raindance is kind of neat.

2044
01:37:58.375 --> 01:38:04.442
So while we were starting plans, so I did a surface use contract.

2045
01:38:04.462 --> 01:38:04.782
Yeah.

2046
01:38:05.267 --> 01:38:07.309
With Great Western Oil and Gas.

2047
01:38:07.449 --> 01:38:07.710
Okay.

2048
01:38:08.390 --> 01:38:12.274
And, you know, Martin's worked with lots and lots of oil companies.

2049
01:38:12.294 --> 01:38:14.697
You're basically like a paralegal here, it sounds like, almost.

2050
01:38:14.817 --> 01:38:17.059
Well, LAMP is a lot of legal and a lot of contracts.

2051
01:38:17.079 --> 01:38:19.361
My wife was educated as a paralegal.

2052
01:38:19.401 --> 01:38:19.762
Oh, cool.

2053
01:38:19.802 --> 01:38:24.346
And, like, she was with a couple of different banks as they were launching IPO-type things.

2054
01:38:24.366 --> 01:38:24.466
Yeah.

2055
01:38:24.526 --> 01:38:24.867
Yeah.

2056
01:38:25.527 --> 01:38:50.071
stuff and putting investor packets together and just learning so fast right out of college wow anyway yeah i mean and your legal contracts are everything right so i learned that's what she does i learned that from martin because he had had some very bad experiences with oil and gas companies in the past and that was part of the reason why i had a job with him so he needed somebody to look out for his interest why he's busy they allowed him to screw himself and he didn't like that

2057
01:38:50.851 --> 01:39:14.482
i mean i mean not really yeah right so no for sure he you know he came to me and he's like i need this surface use agreement airtight like this is the future of windsor is building this rain dance golf course this is a dream i've had for a really long time and unless we can cause of the elevation and the amount of dirt oh yeah

2058
01:39:15.548 --> 01:39:16.609
There's no way.

2059
01:39:16.989 --> 01:39:23.812
There's absolutely no way that he could have afforded to build that golf course without oil and gas.

2060
01:39:24.852 --> 01:39:30.575
So while we planned these surface locations, so we actually had three locations for these 50 wells.

2061
01:39:31.055 --> 01:39:31.295
Okay.

2062
01:39:31.495 --> 01:39:32.996
And we had to go to the town of Windsor.

2063
01:39:33.016 --> 01:39:34.797
We had to move the Poudre River Trail.

2064
01:39:34.937 --> 01:39:36.097
It was a big deal.

2065
01:39:36.157 --> 01:39:40.759
So I had to go in front of city council and people were shouting at me like, this isn't Disneyland.

2066
01:39:40.819 --> 01:39:41.980
I'm like, it's just like...

2067
01:39:42.258 --> 01:39:44.621
It's just a little gas location and a golf course.

2068
01:39:44.681 --> 01:39:46.063
We're moving the trail just a little bit.

2069
01:39:46.323 --> 01:39:48.886
But then you do that and you got to redo all the markers.

2070
01:39:49.347 --> 01:39:52.651
It was actually a bigger deal than you would have thought.

2071
01:39:52.691 --> 01:39:56.375
But so what was so neat about this whole project is that –

2072
01:39:57.934 --> 01:40:05.837
While they were building the pads, so we had these three giant pads on the edge of the golf course, but we had to move an incredible amount of dirt.

2073
01:40:06.457 --> 01:40:09.959
So Martin had- Oh, so most of that elevation stuff isn't natural.

2074
01:40:10.019 --> 01:40:10.539
No, it is.

2075
01:40:10.559 --> 01:40:10.619
Oh.

2076
01:40:10.859 --> 01:40:13.720
But in order- But even to get the wellhead is where they need to be.

2077
01:40:13.740 --> 01:40:18.642
Also, you still have so much dirt and you're building a very intentionally designed golf course.

2078
01:40:18.942 --> 01:40:20.643
So Fred Funk designed the golf course-

2079
01:40:21.123 --> 01:40:21.443
Right.

2080
01:40:21.603 --> 01:40:23.204
And I have worked.

2081
01:40:23.224 --> 01:40:25.945
Well, and you got to go horizontal-ish, right?

2082
01:40:25.985 --> 01:40:28.106
So you can't poke those horizontal things.

2083
01:40:28.126 --> 01:40:28.346
Well, no.

2084
01:40:28.386 --> 01:40:29.366
You're a mile down.

2085
01:40:29.386 --> 01:40:29.846
Oh, you are?

2086
01:40:29.866 --> 01:40:30.146
Oh, damn.

2087
01:40:30.166 --> 01:40:31.087
So that doesn't matter.

2088
01:40:31.187 --> 01:40:35.508
But the brilliant part of it is that you had to take, and Martin did this.

2089
01:40:35.548 --> 01:40:44.292
He said, okay, the oil and gas company, hey, you guys are cutting in an insane amount of dirt and you have to move it?

2090
01:40:44.992 --> 01:40:45.833
To build your pads.

2091
01:40:46.473 --> 01:40:50.335
So I'm going to have you move it and drop it where I need it.

2092
01:40:50.355 --> 01:40:50.936
Where I need it.

2093
01:40:51.036 --> 01:40:51.436
Greens.

2094
01:40:51.676 --> 01:40:52.016
Right.

2095
01:40:52.136 --> 01:40:52.777
And fairways.

2096
01:40:53.237 --> 01:40:53.897
And bunkers.

2097
01:40:54.418 --> 01:41:00.421
So it was the coolest thing where we're literally working every day with the golf course architect.

2098
01:41:00.441 --> 01:41:00.541
Yeah.

2099
01:41:01.022 --> 01:41:02.743
Like three-dimensional planning.

2100
01:41:02.803 --> 01:41:04.163
Construction engineers.

2101
01:41:04.183 --> 01:41:05.044
Volumetric analysis.

2102
01:41:05.124 --> 01:41:06.945
And the oil and gas company.

2103
01:41:07.165 --> 01:41:07.465
Dang.

2104
01:41:07.545 --> 01:41:09.927
To literally have the oil and gas company.

2105
01:41:09.947 --> 01:41:10.047
Yeah.

2106
01:41:10.347 --> 01:41:37.109
pay to put the dirt exactly where we needed it for the rain dance golf course cool so cool it's like an orchestra conductor like getting it right i suppose yeah and you know you go out there golfing and you have no idea the amount of years and back to that surface use location i think it was 362 pages of legal documents that i put together with the legal team they hate the oil and gas company hated us

2107
01:41:38.050 --> 01:41:40.932
But we needed to make sure that everything was done right.

2108
01:41:40.972 --> 01:41:41.272
Right.

2109
01:41:41.753 --> 01:41:44.114
Every word was spelled out.

2110
01:41:44.174 --> 01:41:53.441
Like anybody that buys a house around the rain dance golf course can have no risk of ever being impacted by this kind of stuff.

2111
01:41:53.481 --> 01:41:54.742
Oh, that's a whole other thing.

2112
01:41:56.363 --> 01:41:57.204
I don't think we have time.

2113
01:41:57.244 --> 01:41:58.645
No, we're out of time.

2114
01:41:58.705 --> 01:42:03.088
No, we have one more story, though, because the Martin story was a bonus local experience.

2115
01:42:03.108 --> 01:42:05.530
So now you've got to give me a Tara-only local experience.

2116
01:42:09.138 --> 01:42:11.199
Maybe it's from those early career days, right?

2117
01:42:11.219 --> 01:42:18.341
You go from this $13 an hour girl into this $100,000 a year banger salary.

2118
01:42:18.381 --> 01:42:20.982
Tell me about that circumstance just a little bit.

2119
01:42:22.102 --> 01:42:22.983
Maybe it's related to that.

2120
01:42:23.003 --> 01:42:23.443
Maybe it's not.

2121
01:42:23.503 --> 01:42:23.803
I don't know.

2122
01:42:25.464 --> 01:42:25.844
Well, okay.

2123
01:42:26.982 --> 01:42:27.402
Yeah.

2124
01:42:27.442 --> 01:42:33.184
So I worked with a small company and it was financially backed by a German company.

2125
01:42:33.504 --> 01:42:33.624
Oh.

2126
01:42:34.445 --> 01:42:41.927
And this German company would come over and visit and have meetings and they wanted to see our projects and what we were doing.

2127
01:42:41.947 --> 01:42:43.908
And we were a, Tecton was a tiny little company.

2128
01:42:43.928 --> 01:42:44.628
There were six of us.

2129
01:42:44.748 --> 01:42:45.669
Oh, that was just way back.

2130
01:42:45.809 --> 01:42:46.309
Oh, wow.

2131
01:42:46.329 --> 01:42:46.569
Okay.

2132
01:42:46.689 --> 01:42:47.749
So that was in my early days.

2133
01:42:47.789 --> 01:42:48.810
Now I've got a raise.

2134
01:42:48.910 --> 01:42:49.350
I had to,

2135
01:42:49.790 --> 01:42:52.632
beg and scrape to get to $17 an hour.

2136
01:42:52.652 --> 01:42:52.952
Right.

2137
01:42:53.533 --> 01:42:55.374
So now I'm making $17 an hour.

2138
01:42:56.255 --> 01:42:57.456
And we're hosting these Germans.

2139
01:42:57.516 --> 01:42:57.696
Oh, wow.

2140
01:42:57.716 --> 01:42:59.978
So you've been with this firm since almost startup-ish.

2141
01:43:01.118 --> 01:43:01.939
Or you were.

2142
01:43:01.959 --> 01:43:03.060
Threw that time up to...

2143
01:43:03.678 --> 01:43:04.698
They always stayed small.

2144
01:43:04.778 --> 01:43:04.918
Yeah.

2145
01:43:04.978 --> 01:43:06.139
So they were a very little startup.

2146
01:43:06.179 --> 01:43:06.559
Okay, gotcha.

2147
01:43:06.579 --> 01:43:07.919
But they always stayed six people.

2148
01:43:08.119 --> 01:43:08.439
Oh, cool.

2149
01:43:08.559 --> 01:43:11.860
And then they sold to extraction for over $200 million.

2150
01:43:12.620 --> 01:43:14.661
Six-person firms sells for $200 million?

2151
01:43:14.801 --> 01:43:15.081
Yeah.

2152
01:43:15.281 --> 01:43:15.961
That's significant.

2153
01:43:16.181 --> 01:43:17.182
It was fun to be a part of.

2154
01:43:17.202 --> 01:43:18.342
I didn't make any of that money.

2155
01:43:18.382 --> 01:43:18.542
Right.

2156
01:43:18.562 --> 01:43:20.623
But it was great to be a part of it.

2157
01:43:20.643 --> 01:43:24.124
You're like, you could have paid me $13 an hour plus $1 an hour in stock at that time.

2158
01:43:25.604 --> 01:43:27.585
Yeah, if I could add stock, that would have been helpful.

2159
01:43:28.306 --> 01:43:34.149
Well, so the neat thing is I got to be on the ground floor and they were so good to include me.

2160
01:43:34.269 --> 01:43:35.890
And I got to sit in every meeting.

2161
01:43:36.470 --> 01:43:38.551
I got to sit in meetings with these German investors.

2162
01:43:38.964 --> 01:43:45.149
We had the number one coal geologist in the world in the room with us who came from Germany.

2163
01:43:46.010 --> 01:43:47.371
Really cool experience.

2164
01:43:47.391 --> 01:43:49.573
And so they came over to visit.

2165
01:43:49.693 --> 01:43:51.114
And, of course, we want to entertain them.

2166
01:43:51.194 --> 01:43:52.756
And we have all these plans and big dinners.

2167
01:43:53.236 --> 01:43:59.261
So one of our dinners was at this really cool house in Golden by the Coors factory.

2168
01:43:59.441 --> 01:44:06.207
And I walk in, and the president of the German group is like, I'd like you to sit by Igor.

2169
01:44:06.307 --> 01:44:06.387
Oh.

2170
01:44:07.568 --> 01:44:08.668
I was like, excuse me?

2171
01:44:08.788 --> 01:44:11.749
He's like, Igor would like to sit by you at dinner time.

2172
01:44:11.789 --> 01:44:12.149
At dinner.

2173
01:44:12.429 --> 01:44:14.850
I think because he's German, he's like, it's okay.

2174
01:44:14.910 --> 01:44:17.691
It's just, you're just... You, Igor, would like you to entertain him.

2175
01:44:17.791 --> 01:44:19.871
He was very pretty and you're going to sit by Igor.

2176
01:44:21.072 --> 01:44:21.472
Okay.

2177
01:44:21.492 --> 01:44:23.712
I did not know this was part of the job.

2178
01:44:24.472 --> 01:44:25.273
But like, what?

2179
01:44:25.713 --> 01:44:27.333
So my ex-husband hears about it.

2180
01:44:27.353 --> 01:44:28.533
He's livid mad.

2181
01:44:28.573 --> 01:44:29.614
Like, they're pimping you out.

2182
01:44:29.634 --> 01:44:31.194
I was like, I just sat by the guy at dinner.

2183
01:44:31.494 --> 01:44:33.035
Well, the next day...

2184
01:44:34.755 --> 01:44:37.118
We got suite tickets at the Broncos.

2185
01:44:37.698 --> 01:44:38.159
From Igor?

2186
01:44:38.719 --> 01:44:38.939
No.

2187
01:44:39.219 --> 01:44:40.361
I don't know.

2188
01:44:40.881 --> 01:44:42.422
Igor didn't give them to me.

2189
01:44:42.462 --> 01:44:51.291
But so Tecton buys these or gets these tickets from one of their service providers and wants to show the Germans a good time in the suite at the Broncos game.

2190
01:44:51.471 --> 01:44:51.811
Yeah, yeah.

2191
01:44:51.971 --> 01:44:53.212
So I was like, hey.

2192
01:44:53.272 --> 01:44:54.073
I called home to Madison.

2193
01:44:54.093 --> 01:44:55.735
I was like, hey, they need me to drive the Suburban.

2194
01:44:55.755 --> 01:44:55.855
Yeah.

2195
01:44:56.235 --> 01:44:59.678
Of the Germans to the Bronco game and like, stay for the game.

2196
01:45:00.198 --> 01:45:04.682
And he was like, you're welcome to go to the game, but if you get home, I will not be here.

2197
01:45:04.902 --> 01:45:09.366
And he like drew the line in the sand and pretty much said that I will leave you if you do this.

2198
01:45:09.426 --> 01:45:12.128
And I was like, I feel like that's unhealthy.

2199
01:45:12.629 --> 01:45:13.629
And it was.

2200
01:45:13.650 --> 01:45:14.770
It was very unhealthy.

2201
01:45:14.830 --> 01:45:15.891
There was no freaking chance.

2202
01:45:15.951 --> 01:45:17.313
You were raising all of his kids.

2203
01:45:17.333 --> 01:45:17.793
Oh, come on.

2204
01:45:18.013 --> 01:45:21.314
Yeah, but he was so scared and threatened because he was a bad guy.

2205
01:45:21.394 --> 01:45:21.615
Right.

2206
01:45:21.955 --> 01:45:23.675
Well, he didn't stand a chance against the real comparison.

2207
01:45:23.695 --> 01:45:27.137
He knows that if she gets out and sees a taste of the real world, she's going to be gone.

2208
01:45:27.197 --> 01:45:29.118
And that's exactly what happened.

2209
01:45:29.358 --> 01:45:31.439
I went to extraction and started working downtown.

2210
01:45:31.459 --> 01:45:33.100
And I was like, there's all these normal people.

2211
01:45:33.560 --> 01:45:34.300
This is crazy.

2212
01:45:34.400 --> 01:45:37.722
I could be with normal people doing normal things.

2213
01:45:38.122 --> 01:45:39.022
I got to get out of here.

2214
01:45:39.082 --> 01:45:40.803
And that just fueled the fire even more to...

2215
01:45:41.363 --> 01:45:41.684
Get out.

2216
01:45:41.704 --> 01:45:42.966
So that's my local story.

2217
01:45:43.447 --> 01:45:47.112
Luckily, that local experience kind of propelled you into the normal world.

2218
01:45:47.293 --> 01:45:47.653
It did.

2219
01:45:47.673 --> 01:45:48.495
I was like, you know what?

2220
01:45:48.575 --> 01:45:49.596
I'm going to a Broncos game.

2221
01:45:49.636 --> 01:45:51.319
I'm going to a lot of Broncos games.

2222
01:45:51.359 --> 01:45:52.741
So I found a guy, and guess what?

2223
01:45:52.801 --> 01:45:54.264
He takes me to a lot of Broncos games.

2224
01:45:54.344 --> 01:45:54.825
And I'm like...

2225
01:45:55.449 --> 01:45:55.689
Good girl.

2226
01:45:55.709 --> 01:45:56.949
Get into this fairy tale story.

2227
01:45:58.690 --> 01:45:59.090
Thank you.

2228
01:45:59.510 --> 01:46:00.430
Thanks for having me.

2229
01:46:00.510 --> 01:46:01.271
I think you're awesome.

2230
01:46:01.311 --> 01:46:03.891
If people want to find you, is there a place where they should find you?

2231
01:46:03.911 --> 01:46:05.272
Just LinkedIn or something like that?

2232
01:46:05.312 --> 01:46:05.892
Or go to your magazine?

2233
01:46:05.912 --> 01:46:06.812
GreeleyLifestyle.com.

2234
01:46:06.832 --> 01:46:07.132
Okay.

2235
01:46:07.252 --> 01:46:10.873
I think you can email me directly from there or LinkedIn.

2236
01:46:11.013 --> 01:46:11.253
Cool.

2237
01:46:11.693 --> 01:46:12.113
Yeah.

2238
01:46:12.133 --> 01:46:12.754
Super easy.

2239
01:46:12.914 --> 01:46:13.394
Google me.

2240
01:46:13.414 --> 01:46:14.194
You'll be able to find me.

2241
01:46:14.234 --> 01:46:14.574
Yeah.

2242
01:46:14.594 --> 01:46:15.494
Same.

2243
01:46:15.534 --> 01:46:16.435
Thanks for making the time.

2244
01:46:16.555 --> 01:46:17.295
Thanks for having me.

2245
01:46:17.335 --> 01:46:17.635
Godspeed.

2246
01:46:19.108 --> 01:46:23.251
Hi, this is Kurt Baer, host of the Loco Experience podcast and founder of Loco Think Tank.

2247
01:46:23.672 --> 01:46:27.534
Every week, I explore intimate conversations with business founders and leaders.

2248
01:46:28.075 --> 01:46:33.139
And so I hope you'll join us this week and every week for the new episode of the Loco Experience.